While Google in the U.S. is celebrating today with one of its Doodle 4 Google competition winners, Canadian Google users are instead seeing a Google Doodle celebrating the 140th anniversary of the Royal Canadian Mounted Police.

Today's post about calculating mobile bid adjustments is the third in a bidding best practices series. The previous post covered improving your results with location bid adjustments . People are now constantly connected and switching seamlessly between devices. In fact, more than 38% of our daily media interactions occur on mobile 1 . This presents advertisers with new opportunities to reach customers anytime, anyplace, on any device. At Google,

As we mentioned in this blog post were working on a PPC Back to Basics series to help those new to PPC, new to Bing Ads and those who like to be reminded of PPC best practices. Some weeks ago we wrote about how to find the right keywords for your business in which we tried to help you find those keywords that would drive valuable traffic to your site. Today I like to help you find negative keywords. Read on to find out why they are used,

Content marketing isn't the "new SEO" - or even new. Have you been drinking the Kool-Aid and not spending enough time on your search optimization? Here are 12 things you should check with the arrival of Google Penguin 2.0 and more changes coming.

Twitter has had some trouble in the recent past with some high profile accounts getting hacked and the ensuing fallout from those issues. Part of their response was to say that they will be enabling a two-step verification process. At the time that was a promise but now it is in play according to the post on the Twitter blog from yesterday. Here's a video for you to get the gist. So while this is a good first step it may not really be much help to those who really need it.

I love working with AdWords and big ecommerce sites. What I like about it is that it makes the revenue slip in easily and at an immediate low cost. In the past couple of weeks I have resigned from an old Client I used to work with back in 2010. It's a big ecommerce site [...] Author information Andrew Lolk Andrew Lolk is the author of the 189-page free AdWords ebook The Proven AdWords Strategy .

Social media has dramatically changed the way we get to interact with our favorite musicians, actors, artists and athletes, so it makes sense that any awards ceremony celebrating social media also needs to flip the standard red carpet affair on its head. Tonight's first-ever Social Star Awards in Singapore is attempting such a feat"running an awards program for a full 24 hours via social media. Forget a few dozen statues going out to some lucky winners.

Today, Yandex.Money announced a partnership with Skrill, one of Europe's leading online payment providers. For online stores that have Russia and CIS on their radar this is good news, as it essentially allows for quicker and easier access to the region's exponentially growing ecommerce sector. Yandex.Money is Russia's most well-known electronic payment service, according to TNS, and is already used by some of the internet's most popular services, such as Facebook,

The ability to start with a keyword bid and layer on increases or decreases in aggressiveness based on conversion rate of different user groups is a fantastic development for AdWords advertisers. Make sure your bidding strategies can cope.

Inbox 0: in a bad way . Has your brilliant content still not scored you that dream writing position, lucrative business partnership, or sweet recognition among your peers and target audience? If you think your articles are top-notch, but there's a lonely tumbleweed blowing through your barren website, it may be because you're just a writer . You heard me, Gloria. If everybody wants you, why isn't anybody calling? Once you create a blog or email newsletter,

The deadline to switch to enhanced campaigns is fast approaching. How will campaigns that utilize Conversion Optimizer be affected? Will this powerful tool continue to function when you combine device targeting and start applying bid multipliers?

SEO used to be about tuning a website for optimal consumption by spiders. Today's SEO is about earning recognition, social spread, and backlinks. Here are practical activities that need to be done every month to achieve real SEO results.

With talks of the new Google Penguin update and how social media can help stabilize and improve a site's performance online, site owners are increasingly focusing on social media marketing campaigns. The question is - how do you really know how effective your campaigns are, and how can you determine ROI? Of course, the ultimate [...] Author information Marcela De Vivo CEO at Gryffin Media Marcela De Vivo has been an SEO since 1999,

I get to meet a lot of professionals in the marketing, advertising, communications and public relations industries where topics of conversation often revolve around content. Concerns about where to start, what tactics work best, how to plan, produce and promote all come into play right along with staffing, integration with other channels and measurement. Of course,

Posted by Pierre Masai, VP Information Systems and Telematics, Toyota Motor Europe Editor's note: Today's guest blogger is Pierre Masai, VP Information Systems and Telematics from Toyota Motor Europe. He talks about the next generation navigation system in the new Lexus IS, available from mid 2013 across Western and Eastern Europe. Hear how the company's newest technology is using Google features to create improved experiences for its drivers. At Lexus,

Posted by Ryan_Watson Did you know that there are over 90 billion URLs are packed into our Mozscape API ? Thats a lot of links. So many links, in fact, that it can be daunting to dream up all of the many ways that you could put those links to good use. When we originally built Linkscape (the predecessor to Mozscape), we mainly had one thing in mind... SEO and backlinks. But theres a whole lot more than that. Links are only the beginning,

Did you hear that? It's the sound of Google finally dropping the other shoe. Google distinguished engineer and head of web spam, Matt Cutts, announced yesterday that Google's much-anticipated Penguin 2.0 has arrived. In his blog post , Cutts said "'the rollout is now complete'" and that "[a]bout 2.3% of English-US queries are affected'" Cutts went on to say that the Penguin update has also finished rolling out for other languages worldwide. For those SEOs,

The deadline to switch to enhanced campaigns is fast approaching. How will campaigns that utilize Conversion Optimizer be affected? Will this powerful tool continue to function when you combine device targeting and start applying bid multipliers?

Earlier this year in April, our good friend Pratik talked about the, then upcoming penguin update. It's official, Google just released version 2 of Penguin. The first update literally shook the internet. Webmasters had to re-invent themselves and embrace content marketing. Google is wise and is fully committed to their mission of making the search [...] Author information Adam Morgan Adam Morgan is a PPC expert, entrepreneur, blogger, and amiable guy. In his spare time,

Today's Google Doodle was created by a 12th grade Wisconsin student in honor of her best day: the day she was reunited with her father who returned home after 18 months of service in Iraq. It is the winner of this year's Doodle 4 Google competition.