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RSS Feed Readers Google organic click-through rates in 2014 - 47 minutes ago
Wednesday, October 1, 2014, 07:33:00 GMT by Philip_Petrescu
Posted by Philip_Petrescu We've all been there. Trying to improve our organic rankings so we can get more traffic from the search engines. And every time we do that, we are left with some big questions in our minds: How much traffic would I actually get if I rank on the first page? Is it worth my time trying to rank above the fold? How much more traffic will I get if I rank first in the organic results? I've been there, too.
author: Philip_Petrescu
publisher: SEOmoz

Mobile marketers measure conversions but hope for brand awareness - 11 hours ago
Tuesday, September 30, 2014, 21:49:49 GMT by Cynthia Boris
Every success guru will tell you that goals have to be measurable. If you don't have a means of measuring results you'll never know if what you're doing is effective. And, you can't get where you're going if you don't know where the end point is. Waterfall asked 155 marketing , CRM and data analytics from a cross-section of industries this question: 155 answers isn't a very good sampling but even if they'd asked 155,
author: Cynthia Boris
publisher: Andy Beal's Marketing Pilgrim

Marketing nerds podcast - episode 3: zac johnson on how to build your brand online by @johnrampton - 11 hours ago
Tuesday, September 30, 2014, 20:54:30 GMT by John Rampton
When growing your business online you must have a plan. In Episode 3 of Marketing Nerds, Zac Johnson goes into how to build up your own personal brand online. When starting out to marketing yourself online you focus on what you're awesome at. You have to define everything that you're going after. Zac teaches us every step that he's taken to become a six figure blogger online branding yourself and your business.
author: John Rampton
publisher: Search Engine Journal

Free holiday webinar on october 2nd: black friday, cyber monday and beyond - 12 hours ago
Tuesday, September 30, 2014, 20:39:25 GMT by Michelle Walls - MSFT
Holiday shopping starts with a search... are your ads ready? Join MasterCard and Bing for a free webinar October 2, 2014 11AM PST (2PM EST) when we will discuss: How to plan your online ad budget Reaching your local audience effectively Explain features of using online advertising that can help your business this holiday season. Click the image below to register: Bing and MasterCard are bringing you this timely and relevant webinar for small businesses. With holiday.
author: Michelle Walls - MSFT
publisher: Microsoft Advertising Community

Paypal and ebay to split! new ceos will take the reins - 12 hours ago
Tuesday, September 30, 2014, 19:59:13 GMT by Cynthia Boris
After years of saying they're better together, ecommerce giants eBay and Paypal are splitting up. It's big news - big as any Hollywood couple divorce announcement and us kids are worried. Will we end up in the middle having to choose which parent we favor over the other? I hope not. eBay and Paypal have been a part of my life since both companies launched. eBay bought Paypal in 2003 and it was a match made in reseller heaven. Once they combined forces,
author: Cynthia Boris
publisher: Andy Beal's Marketing Pilgrim

Measuring more value with estimated cross-device conversions, now available for display - 12 hours ago
Tuesday, September 30, 2014, 19:54:09 GMT by Rob Newton
It's been a year since we launched Estimated Total Conversions , which included cross-device conversions for search ads . Advertisers from around the world, both large and small, have used these insights to see a more complete and accurate picture of how their online advertising drives conversions. Jeremy Hull, director of bought media at search agency iProspect,
author: Rob Newton
publisher: Inside AdWords

Privacy-savvy search engine duckduckgo blocked in china - 14 hours ago
Tuesday, September 30, 2014, 18:03:36 GMT by Ashley Zeckman
Search engine users in China got a rude awakening when they realized last week that DuckDuckGo had been blocked or was temporarily unavailable.
author: Ashley Zeckman
publisher: Search Engine Watch Blog

Fundraising for reddit - 14 hours ago
Tuesday, September 30, 2014, 17:58:33 GMT by yishan
Hi reddit, We'd like to announce to that reddit has just closed a $50 million round of outside funding. Our lead investor is Sam Altman, with participation from Alfred Lin of Sequoia Capital and Marc Andreessen of Andreessen Horowitz. Sam is the President of Y Combinator , the incubator that originally helped launch reddit. He is one of the first handful of reddit users, a member of the same YC batch that Steve and Alexis were in.
author: yishan
publisher: reddit

Google competitors launch site explaining how google is hurting the internet in eu by @mattsouthern - 15 hours ago
Tuesday, September 30, 2014, 17:13:17 GMT by Matt Southern
On Monday, Yelp, TripAdvisor and other allied companies launched a new effort aimed at convincing European antitrust officials to force Google to stop promoting its own online services at the expense of its competitors. A new websites has been introduced by the companies, called Focus on the User, which explains their mandate and where the concern stems from that Google is making it more difficult for searchers to discover competing services.
author: Matt Southern
publisher: Search Engine Journal

49% of u.k. consumers use organic search to find online retailers [study] - 15 hours ago
Tuesday, September 30, 2014, 16:58:14 GMT by Jessica Lee
Research findings from BloomReach, a company that provides a personalized discovery platform for online retailers, show 49 percent of consumers in the U.K. leverage organic search as the main point of entry to e-commerce shopping sites.
author: Jessica Lee
publisher: Search Engine Watch Blog

Key insights to prepare your bing ads campaigns for the holiday season (us only) - 15 hours ago
Tuesday, September 30, 2014, 16:53:11 GMT by Brittney Thomas - MSFT
Celebrate this holiday season with better ad copy and better results! Let me first start by saying that there is an inordinate amount of data that marketers try to consume in the months and weeks leading up to the holiday season in order to lock down a strategy that will blow last years numbers out of the water I get it. Ill make this message short and sweet if you remember nothing else from the copious amounts of data youve consumed already, employ these key.
author: Brittney Thomas - MSFT
publisher: Microsoft Advertising Community

Sudoku, linear optimization, and the ten cent diet - 16 hours ago
Tuesday, September 30, 2014, 16:28:03 GMT by Research @ Google
Posted by Jon Orwant, Engineering Manager ( cross-posted on the Google Apps Developer blog , and the Google Developers blog ) In 1945, future Nobel laureate George Stigler wrote an essay in the Journal of Farm Economics titled The Cost of Subsistence about a seemingly simple problem: how could a soldier be fed for as little money as possible? The "Stigler Diet" became a classic problem in the then-new field of linear optimization ,
author: Research @ Google
publisher: Google Research

Keep price and availability fresh with automatic item updates - 17 hours ago
Tuesday, September 30, 2014, 15:22:39 GMT by Rob Newton
We know you're busy preparing great deals for the fast-approaching holiday season. When shoppers find these deals on Product Listing Ads (PLAs), they will expect the price and availability to match your website. Any changes to this information on your website will need to be reflected on Google Shopping as quickly as possible. To help you with this, we're announcing automatic item updates . If you enable automatic item updates,
author: Rob Newton
publisher: Inside AdWords

The 6-step process to building better relationships with a data-driven approach to outreach - 17 hours ago
Tuesday, September 30, 2014, 15:07:36 GMT by Selena Narayanasamy
Outreach is the art of connecting with bloggers or authors and building relationships through social media, email, or other online channels. It's a subject near and dear to my heart. Earlier this year, I spoke about this topic at Authority Intensive , sharing the insights I learned while down in the trenches " building outreach teams from scratch,
author: Selena Narayanasamy
publisher: Copyblogger

24-hour breakdown of searches on black friday and cyber monday - 18 hours ago
Tuesday, September 30, 2014, 14:07:17 GMT by John Gagnon
Bing Ads researchers dug into the data from the holiday shopping period in 2013 in order to help advertisers more accurately target their PPC ads to hit at exactly the right moment and drive more impact with their ad spend.
author: John Gagnon
publisher: Search Engine Watch Blog

Research the "big 3″ before you write your next blog post by @dylanthomasau - 19 hours ago
Tuesday, September 30, 2014, 13:01:53 GMT by Dylan Thomas
Despite the picture, I'm not talking about Allies of World War II. Nor am I talking about anything to do with the Heat or Celtics. I'm talking about a Big 3 that is way more common for most bloggers or writers. Let's put it in context. Here's what used to be my method for writing a blog post: Come up with an idea (hardest part) or find a nice keyword niche to target Furiously write the first draft Proofread, laugh at spelling errors, edit,
author: Dylan Thomas
publisher: Search Engine Journal

"content performance marketing" - 3 steps to future success - 20 hours ago
Tuesday, September 30, 2014, 12:01:35 GMT by Jim Yu
As brands and marketers, we're at a fork in the road when it comes to content; the next path we take will either elevate our journey to the next level, or throw us into a never-ending roundabout that takes us nowhere.
author: Jim Yu
publisher: Search Engine Watch Blog

How to create adwords video remarketing campaigns: 3 easy steps by @rocco_zebra_adv - 21 hours ago
Tuesday, September 30, 2014, 11:26:22 GMT by Rocco Baldassarre
Video content is no longer on the rise - it has taken its place among the royalty of content sources. Videos cross our paths everywhere we go, inlcuding on Amazon's e-book bestseller lists, e.g. Tim Ferriss's "The 4-Hour Cook" which resembles more a movie than a text-based ebook, on our phones with Vine or Instagram, and even Facebook recently decided to offer video advertising. While producing a traditional brand awareness video is expensive,
author: Rocco Baldassarre
publisher: Search Engine Journal

Burn out or burn bright? 3 essential tips for digital marketers - 21 hours ago
Tuesday, September 30, 2014, 11:11:17 GMT by Brooke Furry
Come Autumn, there's nothing better than a good 'ol campfire. It's the season for crackly leaves, chilly Fall air, and marshmallows on a stick. A hot, well-tended fire during the chill is a joy indeed - and if you've ever sat around a bonfire, you probably know that it takes some skill to keep a good fire going. Fires don't tend themselves. They need oxygen and fuel to survive.
author: Brooke Furry
publisher: Online Marketing Blog

Preserving orkut's history - 22 hours ago
Tuesday, September 30, 2014, 10:46:09 GMT by Editor Team
Today, we are bidding tchau to Orkut. But, as we announced at the end of June, while the service may be going away, its history of connections and conversations will live on. For a decade now, millions of people, spread around the world, have been brought together by common interests and lively discussion to form a vast collection of vibrant communities. And, as of today,
author: Editor Team
publisher: Orkut

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The 6-step process to building better relationships with a data-driven approach to outreach
Google competitors launch site explaining how google is hurting the internet in eu by @mattsouthern
The myth of google's 200 ranking factors
How to create adwords video remarketing campaigns: 3 easy steps by @rocco_zebra_adv
"content performance marketing" - 3 steps to future success

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