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RSS Feed Readers Inside the world of marketing agencies: interviews with three experts by @johnrampton - 4 hours ago
Thursday, November 27, 2014, 17:30:02 GMT by John Rampton
A big thanks to our Pubcon 2014 sponsor, LinkResearchTools, your off-page SEO toolkit. Link Detox: Recover - Protect - Build. At Pubcon 2014 in Las Vegas, I had the opportunity to catch up with three experts on marketing agencies: James Loomstein of Digital Space Consulting, Adam Proehl of NordicClick, and Joelle Blaikie of Chatter Block. These experts provide a rare look inside the world of marketing agencies. What tactics are they focusing on right now?
author: John Rampton
publisher: Search Engine Journal

White exchange 2014 welcomes delegates to the ashmolean museum oxford - 5 hours ago
Thursday, November 27, 2014, 16:54:51 GMT by Louise Carlsson
On Monday 24th November, White welcomed over 100 delegates with exclusive access to the prestigious Ashmolean Museum for its annual White Exchange conference. 'Turning Data into Strategy' was the focus of the day and attracted representatives from both client and agency side from a wealth of London and Oxfordshire-based businesses. The day kicked off with Jon Myers, VP and MD EMEA of Marin Software, outlining 5 key trends on the use of data in online advertising.
author: Louise Carlsson
publisher: SEOptimise

How to structure xml sitemaps - 7 hours ago
Thursday, November 27, 2014, 14:49:08 GMT by Arkadiusz Kostrzycki
You may have heard that a website should have two types of sitemaps - a sitemap page and an XML sitemap. The sitemap page is for visitors and the XML sitemap for search engines. The XML sitemap is indeed for search engines however the sitemap page is technically for both. For visitors this page may be useful as it contains links to all important pages on your site formatted into a simple list of links. On the other hand,
author: Arkadiusz Kostrzycki
publisher: Multilingual Search

Seo 101: the importance of adding structured snippets by @getlinkspro - 8 hours ago
Thursday, November 27, 2014, 14:08:51 GMT by Jeet Agrawal
A rich snippet, also known as a structured snippet, is the extra text that can be found underneath search results used to provide additional information to users about a link and the content provided therein. For instance, were you to search for a popular film of your choice, you would probably find among the top results IMDB (the Internet Movie Database); and the result would likely show alongside the star rating and possibly the number of votes contributing to said score.
author: Jeet Agrawal
publisher: Search Engine Journal

Google pirate: what it means for web content by @juliaemccoy - 9 hours ago
Thursday, November 27, 2014, 12:33:19 GMT by Julia McCoy
It's expensive going to the movies these days. With movie tickets costing around $10 per ticket for late night shows, and theaters charging top dollar for popcorn, soda, and candy, you can easily drop nearly $40 on a movie date for two. Sadly, that doesn't even include going out to dinner. As movie expenses continue to climb with the release of 3D technology coming to theaters, people are resorting to downloading movies from torrent sites to save a buck.
author: Julia McCoy
publisher: Search Engine Journal

Happy thanksgiving from the sew team - 10 hours ago
Thursday, November 27, 2014, 11:38:00 GMT by Search Engine Watch Blog
On behalf of the entire team at Search Engine Watch, we wanted to wish all of our readers a happy Thanksgiving.
author: Search Engine Watch Blog
publisher: Search Engine Watch Blog

Looming decision by apple could have significant impact on search market by @mattsouthern - 20 hours ago
Thursday, November 27, 2014, 01:44:32 GMT by Matt Southern
It's being speculated that Apple may be trying to distance itself from Google by dropping the company's search engine as the default option within the Safari browser. There has been turmoil between Apple and Google ever since Google entered into the smartphone market and started competing directly with Apple. Steve Jobs has been quoted as saying he wanted to "destroy Android", and one can only assume that this hostility towards Google hasn't waned,
author: Matt Southern
publisher: Search Engine Journal

Twitter is now keeping track of what apps you use, but don't worry, you can opt out by @mattsouthern - 21 hours ago
Thursday, November 27, 2014, 00:34:08 GMT by Matt Southern
A new change to Twitter's mobile app will see it collect information about the other apps installed on your phone for the purposes of delivering "tailored content that you might be interested in." Twitter points out that they're only collecting a list of apps you have installed, it's not collecting any data about what you do within the apps. The company is calling this initiative an "app graph",
author: Matt Southern
publisher: Pronet Advertising

Thanksgiving roundup: youtube urls, vine gets pushy and more - 22 hours ago
Wednesday, November 26, 2014, 23:28:47 GMT by Cynthia Boris
Since this Friday is a holiday (Black Friday is a legal holiday, isn't it), I thought I'd do my weekly tidbit roundup a little early. Putting the YOU back in YouTube YouTube is making it possible to change your YouTube user name to something more fitting for your brand. This is huge because so many people didn't give a lot of thought to the name they created when they signed up. My YouTube name, TVCyn, was created when I was working as a TV reporter. Now,
author: Cynthia Boris
publisher: Andy Beal's Marketing Pilgrim

50 percent of teens said facebook is a snore - 24 hours ago
Wednesday, November 26, 2014, 21:58:15 GMT by Cynthia Boris
Facebook isn't about to lose its status as the number one social network, but it seems like familiarity has bred a little contempt. 50% of the participants in the new GlobalWebIndex (GWI) Social Summary for Q3 2014 said they were using Facebook less frequently than they did in the past. ( Study involved 170,000 internet users across 32 markets ) The percentage gets even larger when you look at just the teens in the US and the UK.
author: Cynthia Boris
publisher: Andy Beal's Marketing Pilgrim

Quality content essential for seo success [study] - 1 day and 4 hours ago
Wednesday, November 26, 2014, 18:06:54 GMT by Ashley Zeckman
In order to capture as much search share as possible in 2015, SEOs need to be creating engaging, quality content.
author: Ashley Zeckman
publisher: Search Engine Watch Blog

Doing it dave's way: 6 #marketing lessons from the founder of wendy's #sejbookclub by @dantosz - 1 day and 4 hours ago
Wednesday, November 26, 2014, 17:41:46 GMT by Danielle Antosz
For the November edition of #SEJBookClub, we read "Dave's Way", written by Wendy's founder and spokesperson Dave Thomas. The book was originally published in 1991 and chronicles Dave's life through his childhood, military service, and all the way through building his very successful company. Although Dave passed away in 2002, his legacy is still going strong. Here are a few statistics about Wendy's you might not have known: In the first seven years,
author: Danielle Antosz
publisher: Search Engine Journal

Skyscanner boosts mobile, customization capabilities - 1 day and 5 hours ago
Wednesday, November 26, 2014, 17:16:38 GMT by Mike O'Brien
With its new DataArt partnership, global travel search engine Skyscanner for Business is focusing on becoming more user-friendly and more mobile-friendly.
author: Mike O'Brien
publisher: Search Engine Watch Blog

How to get more publicity for your business: interviews with two experts by @johnrampton - 1 day and 5 hours ago
Wednesday, November 26, 2014, 17:11:35 GMT by John Rampton
At Pubcon 2014 in Las Vegas, I had the opportunity to catch up with two experts on PR and getting publicity: John Boitnott of Inc Magazine, and Lisa Buyer of The Buyer Group. One is a reporter and the other is the CEO of a PR agency. If you have been trying to get coverage on major news outlets but haven't seen much success so far, you're going to want to watch the interviews below for the best tips. How to Pitch to Inc, Forbes,
author: John Rampton
publisher: Search Engine Journal

Minnesota teachers give thanks to their teammates - 1 day and 5 hours ago
Wednesday, November 26, 2014, 17:01:33 GMT by Jane Smith
Posted by Mike Schwab, Minnesotan on the Google for Education team (Cross-posted on the Google for Education blog .) Editor's note: We've recently captured stories from Minnesota educators like those in Bloomington and White Bear Lake . As we spoke with them, we were struck by how they go out of their way to support their colleagues. In the spirit of Thanksgiving,
author: Jane Smith
publisher: Google Enterprise

Where brand journalism and native advertising can fit within content marketing - 1 day and 5 hours ago
Wednesday, November 26, 2014, 17:01:32 GMT by Lee Odden
Over the past year the discussions about what content marketing is and isn't as well as the role of content within marketing and PR functions of a business have been interesting to watch. Especially the discussions around whether brand journalism and native advertising fits in the content marketing mix. Here's my take on it. Content Marketing is all about customers a nd providing them the information they need to inspire action.
author: Lee Odden
publisher: Online Marketing Blog

In our shrinking world, your business needs to expand - 1 day and 6 hours ago
Wednesday, November 26, 2014, 15:30:59 GMT by Marcela De Vivo
Each day your business remains local is a day of missed opportunities. In our global economy, it's crucial your company extends the reach of its presence across national borders.
author: Marcela De Vivo
publisher: Search Engine Watch Blog

Against attention: the pre-thanksgiving manifesto - 1 day and 7 hours ago
Wednesday, November 26, 2014, 15:05:52 GMT by Demian Farnworth
Attention is not a fixed resource. Thank goodness. This means the little guy and gal can rise above the crowded skyline. Just because Seth Godin has 400 million eyeballs, it doesn't mean you can't capture some of those eyeballs, too ' Doesn't mean you can't attract some of that interest and loyalty. We all start at the bottom . In obscurity. In the mud. In the dark. But because of the nature of attention, you too can become a skyscraper.
author: Demian Farnworth
publisher: Copyblogger

6 tactics to streamline your ppc reporting and optimization - 1 day and 8 hours ago
Wednesday, November 26, 2014, 13:25:16 GMT by Joseph Kerschbaum
These tools will help PPC account managers simplify their monitoring processes, allowing them to streamline their campaign reporting and optimization.
author: Joseph Kerschbaum
publisher: Search Engine Watch Blog

Press releases are not an seo strategy - 1 day and 8 hours ago
Wednesday, November 26, 2014, 13:25:16 GMT by Stephen Kenwright
Press releases are meant for journalists, not consumers, and therefore it's time that press release syndication be stopped entirely.
author: Stephen Kenwright
publisher: Search Engine Watch Blog

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Yesterday's Top Stories
Quality content essential for seo success [study]
Press releases are not an seo strategy
What new seos don't know unless you tell them: a reminder from outside the echo chamber
Doing it dave's way: 6 #marketing lessons from the founder of wendy's #sejbookclub by @dantosz
How to get more publicity for your business: interviews with two experts by @johnrampton

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