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RSS Feed Readers Friday roundup: vine for kids, facebook measures lift and more - 7 hours ago
Saturday, January 31, 2015, 02:21:13 GMT by Cynthia Boris
It's roundup time! A quick look at all the news that slipped past me or just wasn't big enough to print. That doesn't mean these stories aren't interesting " because they are! Let's get to it! Vine for Kids The subtitle says it all. Vine has launched a separate app which is nothing but hand- curated content for kids under 5. They don't say how far under 5, but if your newborn can press the button, they can enjoy these videos, too.
author: Cynthia Boris
publisher: Andy Beal's Marketing Pilgrim

Google improves crawling and indexing of location-adaptive pages by @mattsouthern - 9 hours ago
Friday, January 30, 2015, 23:30:10 GMT by Matt Southern
Pages can be designed to adapt to a user's specific location, showing different content to users in different parts of the world. While these types of pages are great for searchers in different countries, they presente crawling changes for Google. Since Googlebot uses US IP addresses, it may not be indexing all content on location-adaptive pages.
author: Matt Southern
publisher: Pronet Advertising

App usage is up, but only for the chosen few - 10 hours ago
Friday, January 30, 2015, 22:44:55 GMT by Cynthia Boris
Android and IoS owners spend 80% of the time on their device using an app and only 20% web browsing. With a stat like that, it sounds like you should abandon your mobile website and get someone to work on a branded app. But don't place the ad for a developer just yet. Forrester just published a new report called " 2015 Mobile App Marketing Trends " and we've got some data from that report to share with you.
author: Cynthia Boris
publisher: Andy Beal's Marketing Pilgrim

Through the google lens: search trends january 23-29 - 10 hours ago
Friday, January 30, 2015, 22:39:52 GMT by Emily Wood
Between a spookily resilient cat, and a new bunch of ghostbusters, there was a lot of (paranormal) activity in search this week: "It's a great day for a ball game'" People across the country are gearing up for this weekend's Super Bowl, starting with the basics: " When is the Super Bowl ?
author: Emily Wood
publisher: Official Google Blog

Google agrees to change privacy policy in uk by @mattsouthern - 11 hours ago
Friday, January 30, 2015, 22:14:42 GMT by Matt Southern
Google has agreed to change its privacy policy in the UK with respect to how it gathers personal data, the UK's Information Commissioner's Office announced today. The changes to Google's privacy policy will reflect the requirements of UK's Data Protection Act, a document that outlines the ways in which data must be collected in order to not compromise the privacy of users.
author: Matt Southern
publisher: Search Engine Journal

The role of search and social for super bowl xlix advertisers - 14 hours ago
Friday, January 30, 2015, 18:43:25 GMT by Kelly Wrather
The digital arena offers a great way to insert yourself into the conversation and capitalize off the momentum, even for those advertisers who couldn't justify budgets for some screen time.
author: Kelly Wrather
publisher: Search Engine Watch Blog

Local seo: 5 advanced tactics for greater visibility - 18 hours ago
Friday, January 30, 2015, 15:22:13 GMT by Brad Miller
Like all other areas of SEO, local SEO is an ever-evolving entity. The last few years in particular have seen huge changes in the tools and techniques businesses need to use to rank well for location-specific searches.
author: Brad Miller
publisher: Search Engine Watch Blog

Should we still worry about thin content? - 18 hours ago
Friday, January 30, 2015, 14:36:55 GMT by Stephen Kenwright
It's not about the quality of the copy but the value that content adds to the user.
author: Stephen Kenwright
publisher: Search Engine Watch Blog

The bing ads mobile ppc roadmap: this is not your desktop strategy by @larrykim - 19 hours ago
Friday, January 30, 2015, 14:06:44 GMT by Larry Kim
Dozens of studies predict this will be the year mobile search will finally overtake desktop. In fact, for certain types of searches, mobile is already the search method of choice. If you aren't getting in front of mobile searchers as much as possible, the traffic losses are mounting each and every day. I recently partnered with Bing Ads to produce a comprehensive guide for advertisers who want to get in line with the new rules, metrics and features of mobile PPC.
author: Larry Kim
publisher: Pronet Advertising

No time to create content? no way! 13 tips for quick and easy content - 19 hours ago
Friday, January 30, 2015, 13:31:33 GMT by Larry Kim
Think you don't have time for content? Think again.
author: Larry Kim
publisher: Search Engine Watch Blog

New on #marketingnerds: joe hall on how to switch your e-commerce site to a new url by @johnrampton - 20 hours ago
Friday, January 30, 2015, 12:46:15 GMT by John Rampton
Joe Hall, Founder of JoeHall.me, is the featured guest on Marketing Nerds this week. Joe has been a friend of mine for years, as well as a trusted individual in the SEO industry. Today, Joe teaches us about the common pitfalls and problems when switching your website or e-commerce site from one url to another. In this episode of Marketing Nerds,
author: John Rampton
publisher: Search Engine Journal

Online marketing news: most remain unanswered, not-so responsive, twitter digits - 22 hours ago
Friday, January 30, 2015, 11:20:44 GMT by Ben Brausen
Mobile is Driving Digital Growth Worldwide [INFOGRAPHICS] - How is mobile driving digital growth? The annual report from digital agency We Are Social provides statistics of worldwide social, mobile and digital penetration, demonstrating just how far social has come " with indicators for the future. Check it out. SocialTimes Smartphones Account For 40% of US Search Ad Spend In Q4 [Marin] - In Q4,
author: Ben Brausen
publisher: Online Marketing Blog

A universal seo strategy audit in 5 steps - whiteboard friday - 24 hours ago
Friday, January 30, 2015, 08:59:51 GMT by randfish
Posted by randfish When it comes to building an SEO strategy, many marketers (especially those who don't spend a significant amount of time with SEO) start off by asking a few key questions. That's a good start, but only if you're asking the right questions . In today's Whiteboard Friday, Rand puts the usual suspects on the chopping block, showing us the five things we should really be looking into when formulating our SEO strategy. For reference,
author: randfish
publisher: SEOmoz

Facebook to show location-based place tips in your news feed by @mattsouthern - 1 day and 8 hours ago
Friday, January 30, 2015, 00:46:52 GMT by Matt Southern
Facebook introduced a brand new feature for its iPhone app today which should help people learn more about the places and attractions they're visiting. Taking a page from Yelp and Foursquare, Facebook's place tips will show you interesting facts about the location you're at. Unlike Yelp and Foursquare, you won't have to check-in at these places and broadcast your location to everyone. When you're out and about, place tips may pop up at the top of your news feed.
author: Matt Southern
publisher: Search Engine Journal

Study reveals top performing retailers on facebook during 2014 holiday season by @mattsouthern - 1 day and 9 hours ago
Friday, January 30, 2015, 00:01:35 GMT by Matt Southern
Disclosure: Searchmetrics is a Search Engine Journal partner, but this coverage has not been sponsored or paid for in any way. A new study by Searchmetrics reveals the top performing retail stores on Facebook during the holiday season. This was determined by analyzing likes, comments, and shares for pages from the websites of nine top US department stores and three mass merchant stores This research was conducted during the 2014 holiday season,
author: Matt Southern
publisher: Search Engine Journal

Facebook place tips: check-in benefits without checking in - 1 day and 11 hours ago
Thursday, January 29, 2015, 21:25:41 GMT by Cynthia Boris
Facebook just released a new feature for mobile called Place Tips that has a very familiar ring to it. You stop for lunch at a popular restaurant near your work and suddenly a notification pops on the top of your Facebook mobile news feed. Tap and you get information about the very restaurant you're sitting in. Dig deeper and Facebook will serve up all the reviews,
author: Cynthia Boris
publisher: Andy Beal's Marketing Pilgrim

Reddit's first transparency report - 1 day and 14 hours ago
Thursday, January 29, 2015, 18:49:41 GMT by the reddit admins
We regularly get requests from governments and law enforcement agencies for private information about our users or to remove content or subreddits; we occasionally get formal subpoenas and legal requests from individuals. These requests are usually legitimate; we push back on any that we view as overbroad or unnecessarily invasive of privacy. Two weeks ago, we announced that we would publish a transparency report covering requests from 2014,
author: the reddit admins
publisher: reddit

4 things you can learn from fitmob's seductive copywriting - 1 day and 14 hours ago
Thursday, January 29, 2015, 18:39:38 GMT by Heather Lloyd-Martin
I was completely seduced by fitmob's seductive copywriting. I went from "what the heck is fitmob," to "let me give you my credit card number right now." Here's what happened-and how you can use their sexy tactics for your own copywriting campaigns. Fitmob is a new service targeted towards gym rats. Instead of having to purchase separate memberships for your Pilates studio, your CrossFit class, etc., you can work out at a variety of gyms for $99/month.
author: Heather Lloyd-Martin
publisher: Seo Copywriting

Onedrive and bing add search, shareability to photos - 1 day and 15 hours ago
Thursday, January 29, 2015, 17:49:20 GMT by Emily Alford
Microsoft's cloud product, OneDrive, has partnered with the company's search engine Bing to automatically add searchable tags to user photos.
author: Emily Alford
publisher: Search Engine Watch Blog

What to do when your organic landing page isn't the optimal page - 1 day and 18 hours ago
Thursday, January 29, 2015, 15:18:21 GMT by Erin Everhart
SEOs are just as responsible for the user's experience when they land on the page as they are on how to get them there in the first place. And that changes everything, especially when it comes to your SERP landing page.
author: Erin Everhart
publisher: Search Engine Watch Blog

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Yesterday's Top Stories
Local seo: 5 advanced tactics for greater visibility
A universal seo strategy audit in 5 steps - whiteboard friday
Google improves crawling and indexing of location-adaptive pages by @mattsouthern
No time to create content? no way! 13 tips for quick and easy content
Should we still worry about thin content?

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