This week on The Lede ' How A Copywriter Evaluates A Great Website The Unexpected Antidote to Procrastination The Daily Rituals of the World's Most Creative People 4 Things That Lead to Success (or Failure) with Email Signup Forms How to Do More By Planning Less: The Power of the Anti-Plan Want to grab even more useful links (beyond those that make The Lede )? Follow @copyblogger on Twitter .

Good Saturday morning to you! As summer approaches, we all tend to get a little more of an itch to go outside at the weekend, travel to the beach, or simply enjoy the lazy days of summer. With that in mind, The Beal Deal will be taking a summer break and will return in the Fall. We finish this batch of interviews with one of the most loved people in the internet marketing industry: Dana Lookadoo .

Whether they are searching for a rental car near their office or a bakery close to a relative's house, people expect fast, relevant and useful results from Google Maps. Great local commercial listings have always added useful information to Google Maps and helped businesses connect with consumers. Ads in the new Google Maps This past Wednesday at I/O , Google's annual platform developers event,

  Credit Shutterstock As we all know, content is king and it plays an important role in search engine optimization (SEO). Having good content on each of your pages is also will make your website stand out among the others. It is also what searchengines like and always recommend keeping in practice to provide a reliable .

Google just wrapped up their developer conference and I'm about to wrap up my coverage . . . for now. Google introduced so many new ideas this week, it's hard to say which will still be important a month from now or a year from now. But for the moment, there are a few more significant upgrades that I wanted to discuss. First, let's talk about Google's move into the world of streaming music.

Bold ad offers wealth of features including videos, galleries, social sharing, and a Jazz Age avatar creator to draw viewers into the film The latest film version of F. Scott Fitzgerald's 1925 novel "The Great Gatsby" is a lavish production that's typical of director Baz Luhrmann's style ("Romeo + Juliet" and "Moulin Rouge!"). Everything Luhrmann .

Houston, we have a new Mobile Mix. It's Millennial Media's Q1 2013 Mobile Mix Report to be exact and once again they make me smile with their clever cover. In space, no one can hear you tapping but down here on Earth, it's a joyous sound. Ad impressions on the iPhone are up 28% over last quarter.

In conjunction with the arrival of "Star Trek Into Darkness", Bing has added a couple of features that fans should appreciate: a home page Easter egg when you search for "beam me up" and a new language option to Bing Translator: Klingon.

Stop straining to come up with new ad ideas. Just choose from this list of six. Advertising creatives spend all their time trying to come up with ideas that have never been done before, but some ad experts think there may be a limited supply. For example, a recent Ad Week panel explored the theory .

If you didn't see the blog post or any of our social media posts announcing it, we're running an anonymous survey here on the Bing Ads Community site that had a sweepstakes component to it. As promised, we've collected all entries and pulled three winners of some spiffy Bing Ads swag at random... congratulations to: Stephen Kerner of CPCStrategy.

Who else has completed more than 80 years of Olympic Partnership with largest-ever activation? Which brand has ever covered more than 275,000 miles across 186 countries in 365 days? Who gets the credit for activating a campaign that made fan cast nearly 910,000 votes, almost 7.3 million sabotages and accounted for virtually 3 million YouTube .

Writing is scary. Sometimes when we publish something, it makes us feel like our insides are hanging out, for all the world to see. We feel vulnerable. We feel naked. We feel ' terrified. But here's the thing " we have to keep writing , in spite of the fear. If we let fear stop us, our content will have no spark, no life. And everything we write will be completely unremarkable. Right now,

Searching for your next great job? Looking for that perfect person to fill your open position? Don't forget to check into the Marketing Pilgrim Internet Marketing Job Board . If you are looking for a new job then find the full listings here . If you are looking for that perfect hire you would be hard pressed to find a better audience than ours for just $27 / per month per listing as well.

Looking to increase your WordPress performance? These top 10 plugins (most of them free) will help you perform all kinds of different tasks and tweaks with WordPress, while also helping your site when it comes to SEO, usability, and conversion.

In this month's video segment I decided to compile several 30 second soundbytes from the recent Social Media Marketing World Conference. I asked several content creators what their thoughts were on how social media is changing search marketing. Highlights: How Social will impact the way people search (Andrea Vahl, Social Media Examiner) Why Social Media .

It's been a big week here at Copyblogger, with lots of changes (more on that next week). But the coolest thing that's happened has been the response to our new content marketing training and networking community. The forums are already hopping with people getting questions answered. The first Authority webinar recording on Content Marketing Goals is waiting for you,

If you build links like an actual human being then you're building links like a badass. You're making friends and your links are bulletproof. It's hard work. It will take time, energy, and brainpower to increase your rankings and traffic.

Earlier this week Google announced that they will be supporting schema.org markup for organization logos. In the midst of all the Google I/O hubbub this kind of announcement can seem minor but if there is a way to get an edge in a search result that is not so minor now, is it? The Official Google Webmaster Central blog reported Today, we're launching support for the schema.

Google's AdWords Express which is designed to help small businesses take advantage of paid search by literally doing the heavy lifting for them through placement of ads on behalf of the advertiser, got a facelift of sorts. Google is on a push to make things more beautiful and efficient. I get it in theory but the whole beautiful part sounds so forced although it is a company mantra these days.

Is Facebook - and to a lesser extent Foursquare - becoming more Yelp-like, and thus a threat? Some might believe the answer is an obvious yes, but it's worth looking at some of the moats Yelp has built in local search that won't make it so easy.