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RSS Feed Readers New in bing ads intelligence: use the auction insights report to gain a competitive edge - 10 hours ago
Saturday, August 23, 2014, 01:46:09 GMT by Jessica Cui - MSFT
The fate of your ad - determined by key performance indicators like rank, CPC and CTR - is decided in the auction where it competes with many other ads. Wouldn't it be helpful to know who you're competing against and how their ads are performing in.
author: Jessica Cui - MSFT
publisher: adCenter Advertiser

Google acquires gecko design, designers of the original fitbit by @mattsouthern - 10 hours ago
Saturday, August 23, 2014, 01:46:07 GMT by Matt Southern
TechCruch reports that Google has acquired Gecko Design, the firm responsible for the mechanical design of the original version of the fitness tracking device Fitbit. Gecko Design was founded in 1996 and is headquartered in Los Gatos, California. Google reportedly acquired them to help with its Google X special projects laboratory. In addition to working for Fitbit, Gecko Design has also worked with high-profile clients such as Aliph (Jawbone), Dell, HP, Slingmedia, and OLPC.
author: Matt Southern
publisher: Search Engine Journal

Instagram becomes a serious business tool with a suite of useful new features by @mattsouthern - 10 hours ago
Saturday, August 23, 2014, 01:15:56 GMT by Matt Southern
Instagram says inspiring and empowering brands to create beautiful imagery that engages its 200 million members is something the company is always striving for. It's no surprise that the one thing Instagram hears over and over again from businesses is that they want more insight into how people engage with and respond to their photos and videos. Instagram has announced that businesses will finally be getting what they asked for.
author: Matt Southern
publisher: Search Engine Journal

Through the google lens: search trends august 15-21 - 13 hours ago
Friday, August 22, 2014, 22:19:50 GMT by Emily Wood
It was an emotional rollercoaster on search this week. Read on to learn more about what made people laugh and cry. Tragedies and scandals The world was shocked by a video showing the execution of American journalist James Foley by the Islamic State in Iraq and Syria (ISIS). Questions remain about how the United States will respond to the incident. And there was sad news closer to home too. TV lost an icon when Saturday Night Live's announcer of 40+ years, Don Pardo ,
author: Emily Wood
publisher: Official Google Blog

Friday round-up: new tricks for vine, soundcloud makes money and more - 14 hours ago
Friday, August 22, 2014, 21:54:44 GMT by Cynthia Boris
It's Friday and I'm back with another round-up of stories that didn't make it on to Marketing Pilgrim this week. Today we're talking about new tools on Vine, SoundCloud gets into the money-making business and Tumblr takes a closer look at your photos. Vine Oh Vine. There was a time when my Twitter feed was filled to overflowing with quirky, mini videos of dogs sneezing and people falling off of things over and over again. Now, I see a couple a week. . .
author: Cynthia Boris
publisher: Andy Beal's Marketing Pilgrim

App engagement is up but it's still a game for the fortunate few - 15 hours ago
Friday, August 22, 2014, 20:24:10 GMT by Cynthia Boris
What time is it? It's digital time. (Insert snappy dance music here.) Here in the US we do love our internet connection. Between desktop, laptops, tablets and smartphones, digital time spent rose 24% in just the past year. The real star of the show is Mr. Mobile App. He's so popular, comScore wrote a whole report about him. Look at his meteoric rise over the past year. He basically swapped places with the desktop and is now responsible for 52% of digital time spent.
author: Cynthia Boris
publisher: Andy Beal's Marketing Pilgrim

Google search app adds ability to easily switch languages in voice search - 15 hours ago
Friday, August 22, 2014, 20:09:04 GMT by Lisa Lacy
Users of the Android Search app can now easily switch among up to five languages when using voice search simply by adding those languages in the app's settings.
author: Lisa Lacy
publisher: Search Engine Watch Blog

New in bing ads intelligence: use the auction insights report to gain a competitive edge - 16 hours ago
Friday, August 22, 2014, 19:28:49 GMT by Jessica Cui - MSFT
The fate of your ad - determined by key performance indicators like rank, CPC and CTR - is decided in the auction where it competes with many other ads. Wouldn't it be helpful to know who you're competing against and how their ads are performing in comparison to yours, especially when it comes to your most important keywords? Today, we are very happy to announce that we are rolling out the Auction Insights report through Bing Ads Intelligence (BAI),
author: Jessica Cui - MSFT
publisher: Microsoft Advertising Community

Google adwords conversion values add multiple currency support - 16 hours ago
Friday, August 22, 2014, 19:03:41 GMT by Lisa Lacy
AdWords will now convert the payment currency for online retailers promoting products from an AdWords account that is billed in one currency and accepts payments in other currencies.
author: Lisa Lacy
publisher: Search Engine Watch Blog

Google dmca removal requests hit high of 7.8m per week - 17 hours ago
Friday, August 22, 2014, 18:03:18 GMT by Lisa Lacy
A report from TorrentFreak attributes the growth in these requests to copyright holders seeking to curb piracy.
author: Lisa Lacy
publisher: Search Engine Watch Blog

How you can break into digital marketing - 18 hours ago
Friday, August 22, 2014, 17:53:13 GMT by Search Engine Guide
by Mike Moran Sometimes they email me out of the blue. Other times they come up to me after a speaking engagement. They always seem so appreciative that I would help, but to me it is just giving back a blessing that I have been bestowed by others. They are unemployed, or "in transition," as many call it these days. And they have a good idea-they want to break into digital marketing. And they want to know how to do it. Let me lay it out for you.
author: Search Engine Guide
publisher: Search Engine Guide

Navigating secure search: from keywords to content [brightedge share 14] - 19 hours ago
Friday, August 22, 2014, 16:57:55 GMT by Jessica Lee
In a session at BrightEdge's Share 14 event, brands discussed how they've shifted their approach in a keyword "(not provided)" world.
author: Jessica Lee
publisher: Search Engine Watch Blog

Fix crawl errors to increase revenue - 20 hours ago
Friday, August 22, 2014, 15:22:19 GMT by Scott Van Achte
When StepForth performs a website audit we look at many different aspects of a websites health ranging from onsite factors such as suitable content and site architecture, offsite factors like social media and inbound links, and various performance metrics like bounce rate and crawl errors. The primary goal of an audit is to uncover any underlying issues that may prevent a site from achieving maximum visibility.
author: Scott Van Achte
publisher: StepForth SEO News

Unified device targeting in bing ads: answers to frequently asked questions about next month's changes - 21 hours ago
Friday, August 22, 2014, 14:16:54 GMT by Dare Obasanjo - MSFT
In June, we announced a set of changes to how device targeting will work in Bing Ads. The first of these changes will occur in September when desktops, laptops and tablets will be combined into a single device target. A direct consequence of this change is that any campaigns that only target desktops and laptops today will additionally begin targeting tablets and similarly, any campaigns that only target tablets will also target desktops and laptops. As mentioned earlier,
author: Dare Obasanjo - MSFT
publisher: Microsoft Advertising Community

Close variant matching - 3 important points to keep in mind - 21 hours ago
Friday, August 22, 2014, 14:06:51 GMT by Diane Pease
Here are three changes about the close variant change that you should keep in mind, and what you need to know in order to prepare ahead of time.
author: Diane Pease
publisher: Search Engine Watch Blog

Category vs. filter: which is best for seo? by @firaskittaneh - 22 hours ago
Friday, August 22, 2014, 13:01:25 GMT by Firas Kittaneh
When you set up an e-commerce site, there are a ton of SEO aspects to consider. One thing that all too often slips under the radar is whether category or filter is a better option for your webpages. So, with all the other SEO aspects to consider, why does it matter? Aside from user experience, it is important to consider whether to use a category or filter for SEO because it affects your rankings. Lets start with some basic information so you can understand the differences.
author: Firas Kittaneh
publisher: Search Engine Journal

Why facebook's new cross-device tracking tool is a game-changer for advertisers - 23 hours ago
Friday, August 22, 2014, 12:01:05 GMT by Guillaume Bouchard
Advertisers who want to understand the role of different devices leading to conversions are able to do it with Facebook's new cross-device reporting tool.
author: Guillaume Bouchard
publisher: Search Engine Watch Blog

25 great free seo tools for on-page optimization by @navneetkaushal - 24 hours ago
Friday, August 22, 2014, 11:40:55 GMT by Navneet Kaushal
In a world of Panda and Hummingbird, it is getting more and more important to get your on-page SEO right. You might have a fantastic outreach, a great PR campaign, and link profile, but if you don't optimize your site, you will have a hard time landing top positions in the search results. To help you do it, I have compiled a list of top 25 free tools that can help you with on-page optimization. Keyword Research 1.
author: Navneet Kaushal
publisher: Search Engine Journal

Online marketing news: pinterest and 3rd party rules, mobile is only part of the key, facebook still runs traffic - 24 hours ago
Friday, August 22, 2014, 11:10:44 GMT by Ben Brausen
Study: Pinterest Referral Traffic Drives 67% Increase In E-Commerce Revenue - Marketing and analytics solution provider Piqora claims its customers experienced a 67 percent increase in e-commerce revenue from Pinterest referral traffic between January and June of this year. Marketing Land Study: Mobile Makes Up Only 6.51% Of Retargeted News Feed Ads, Yet Drives 8.
author: Ben Brausen
publisher: Online Marketing Blog

Greggs falls victim to google search image gaffe - 1 day and 2 hours ago
Friday, August 22, 2014, 09:25:06 GMT by Carly Page
The bakery brand offered the search engine donuts to fix the problem and created a Twitter hashtag to go along with its request.
author: Carly Page
publisher: Search Engine Watch Blog

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Online marketing news: pinterest and 3rd party rules, mobile is only part of the key, facebook still runs traffic
The decay and fall of guest blogging for seo
2014 inc 5000 rankings released, here are the top search companies by @mattsouthern
25 great free seo tools for on-page optimization by @navneetkaushal
Greggs falls victim to google search image gaffe

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