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RSS Feed Readers F-commerce takes another hit; facebook shuts down gifts - 8 hours ago
Wednesday, July 30, 2014, 21:52:27 GMT by Cynthia Boris
It seemed like a good idea. Facebook already reminds you when a friend is having a birthday, so why not give users the ability to send a gift with a click! It's so intuitive, I almost did it when I saw the birthday reminder in my sidebar. (Happy Birthday, Chrissy!) Almost - but I didn't because I started thinking about the process. How would I pay for it. How would she get the code? What if she doesn't log-on to Facebook?
author: Cynthia Boris
publisher: Andy Beal's Marketing Pilgrim

How mobile and digital are impacting back-to-school sales - 8 hours ago
Wednesday, July 30, 2014, 21:14:26 GMT by Cynthia Boris
Even if you don't have school-age children, you can't help but get caught up in this time of year! Pencils. Notebooks. 3-Ring binders and paste. Wait. . . do kids still use paste in school? That thick stuff that looks like sticky marshmallow fluff? (Extra points if you remember that brown liquid glue that came with the chisel tip, rubber top.) I know I'm always singing the "Times Have Changed" blues, but it's true.
author: Cynthia Boris
publisher: Andy Beal's Marketing Pilgrim

Consumers are more receptive to mobile ads, study shows mobile ad engagement increasing by @mattsouthern - 9 hours ago
Wednesday, July 30, 2014, 20:40:30 GMT by Matt Southern
A new report from the 3rd Annual U.S. Mobile Path-to-Purchase Study was released by xAd and Telmetrics which shows today's mobile shoppers are increasingly receptive to relevant ads. According to the report, nearly 50 percent of mobile shoppers say mobile ads are informative/helpful, up 113 percent from 22 percent in 2013. In addition,
author: Matt Southern
publisher: Pronet Advertising

Search term report 101: eliminate your keyword blind spots in bing ads - 9 hours ago
Wednesday, July 30, 2014, 20:09:42 GMT by Kirk Williams - Guest Blogger
Did you know you probably have your vehicle side mirrors set incorrectly? No, seriously. I found this out a few years ago and it is not an exaggeration to say it has revolutionized the way I drive. The Problem People usually set their side mirrors.
author: Kirk Williams - Guest Blogger
publisher: adCenter Advertiser

How reddit works - 10 hours ago
Wednesday, July 30, 2014, 19:54:27 GMT by Deimorz
illustration by /u/duzitickle It's been almost three years since we made the last official blog post about how reddit works , so making another post along similar lines is long past due. On an interesting side-note, reddit's traffic is now almost 5 times higher than the "staggering" amount referred to in that post's opening. Part of our motivation for making this post now was that over 200 subreddits put up a post titled "reddit 101" in their subreddits on Monday,
author: Deimorz
publisher: reddit

Instagram officially launches snapchat competitor bolt outside the us by @mattsouthern - 10 hours ago
Wednesday, July 30, 2014, 19:53:57 GMT by Matt Southern
Last week, information leaked that Instagram may be working on an app called Bolt that appeared to be a Snapchat competitor. Today, that information was confirmed to be true as Instagram has officially launched Bolt in select markets outside the US. Only Singapore, South Africa and New Zealand will get this initial rollout of the iOS and Android apps. Unfortunately, the download links won't work if you're not in one of those three countries. According to TechCrunch,
author: Matt Southern
publisher: Pronet Advertising

Why dynamic sitelinks will decrease your ctr by @andrewlolk - 10 hours ago
Wednesday, July 30, 2014, 19:03:55 GMT by Andrew Lolk
I hadn't seen anything about the new Dynamic Ad Sitelinks before the first reports came out. Therefore, it took me a couple of days to take it all in and think of the consequences, as well as the benefits, of all advertisers getting ad Sitelinks. My first thought was: "Why has Google made clicks on Dynamic Ad Sitelinks free?" To me, this reminds me of a retention specialist who mindlessly cuts pricing when their clients cancel.
author: Andrew Lolk
publisher: Search Engine Journal

Google introduces product ratings on plas - 12 hours ago
Wednesday, July 30, 2014, 17:54:06 GMT by Jessica Lee
Google has announced that AdWords will begin featuring product ratings on Product Listing Ads (PLA) starting now and running through October for all advertisers who are eligible. After October, only advertisers who've opted in will continue.
author: Jessica Lee
publisher: Search Engine Watch Blog

Google still shows max mosley s&m party pictures, so he sues again - 13 hours ago
Wednesday, July 30, 2014, 16:33:47 GMT by Ashley Zeckman
The former Formula One president is suing Google because its search results still include images of him from an infamous sex orgy that included multiple prostitutes. Google says it has already removed "hundreds of URLs".
author: Ashley Zeckman
publisher: Search Engine Watch Blog

Even more reasons to meet face-to-face - 13 hours ago
Wednesday, July 30, 2014, 16:26:59 GMT by Jane Smith
Posted by Clay Bavor, Vice President Product Management, Google Apps No matter how things change, a face-to-face conversation is still the fastest and simplest way to communicate. Using Hangouts lets teams collaborate over video meetings across smartphones, tablets and computers. And dedicated Chromebox for meetings devices extend these video meetings to any room. Today, we're announcing the latest features,
author: Jane Smith
publisher: Google Enterprise

Facilitating genomics research with google cloud platform - 13 hours ago
Wednesday, July 30, 2014, 16:26:31 GMT by Research @ Google
Posted by Paul C. Boutros, Ontario Institute for Cancer Research, Josh Stuart, UC Santa Cruz, Adam Margolin, Oregon Health & Science University; Nicole Deflaux and Jonathan Bingham, Google Cloud Platform and Google Genomics The understanding of the origin and progression of cancer remains in its infancy. However, due to rapid advances in the ability to accurately read and identify (i.e. sequence) the DNA of cancerous cells, the knowledge in this field is growing rapidly.
author: Research @ Google
publisher: Google Research

9 ways to use your online pr effectively by @yummytork - 13 hours ago
Wednesday, July 30, 2014, 16:15:26 GMT by Adam Torkildson
When I start working with a new company who wants PR, I usually have to spend at least a few hours training them on how to get the most out of the work I will be doing for them. So, I figured it was about time to put all that training into a simple easy-to-understand Guide to Getting the Most Out of Your Online PR Efforts. SEO There are lots of good articles about how PR affects organic rankings, so I'll leave that statement as fact.
author: Adam Torkildson
publisher: Search Engine Journal

Maybe we should break up with google - 15 hours ago
Wednesday, July 30, 2014, 14:02:23 GMT by Jennifer Van Iderstyne
Quit obsessing about top rankings. If your business relies too heavily on organic search traffic from Google, maybe it's time to alleviate that dependence. Chase healthier goals: being the most competitive, relevant, knowledgeable, and trustworthy.
author: Jennifer Van Iderstyne
publisher: Search Engine Watch Blog

How to fix the problem with content marketing (free training) - 16 hours ago
Wednesday, July 30, 2014, 13:45:01 GMT by Brian Clark
If you've been following Copyblogger for any length of time, you know we teach people online marketing. Specifically, something that is now known as content marketing . I've been a practitioner of "content marketing" since 1998. And we've been preaching it since 2006, years before that sexy terminology became the norm. Here's the main thing you need to understand about online content that builds a business: It's different from traditional marketing,
author: Brian Clark
publisher: Copyblogger

Grab a copy of @andybeal's repped book for just $0.99! ends friday! - 16 hours ago
Wednesday, July 30, 2014, 13:44:12 GMT by Andy Beal
If you've not already picked up a copy of Repped: 30 Days to a Better Online Reputation , I have good news for you. The Amazon bestseller is on sale for the Kindle this week and is just $0.99 ! Knowing how savvy you are, I know you won't just take my word for it, but these folks agree, it really is a valuable guide to managing your reputation online: Take control of your Online Reputation: My book review of Repped by @AndyBeal http://t.
author: Andy Beal
publisher: Andy Beal's Marketing Pilgrim

How to perfect your google analytics goals by @tdevalk - 17 hours ago
Wednesday, July 30, 2014, 12:54:15 GMT by Thijs de Valk
There are quite a few tracking features in Google Analytics for which you have to do a bit more than just implement the UA-code on your pages. One of those features is the 'goal'. The goal is a feature in which you can track one of the following things: how many people reach a designated page, how many people stay on your site for a minimum amount of time, how many people have viewed a minimum of pages on your website,
author: Thijs de Valk
publisher: Search Engine Journal

3 ways to extend your products into social this holiday - 17 hours ago
Wednesday, July 30, 2014, 12:03:44 GMT by Dave Schwartz
Social shopping sites represent a huge revenue opportunity for retailers this holiday season. Social offers lots of value in the form of branding. Start by focusing on your top products, and use search data to drive social merchandising decisions.
author: Dave Schwartz
publisher: Search Engine Watch Blog

A 10 minute adwords account optimization and check-up by @rocco_zebra_adv - 18 hours ago
Wednesday, July 30, 2014, 11:11:43 GMT by Rocco Baldassarre
AdWords is quite a complex tool, and one that not everyone can understand. That leaves many people in the dark about arguably one of the most important aspects of online marketing. Many businesses prefer to outsource the task. But don't you want to know whether your account manager is doing a good job? Or, maybe you want it centralized but don't have time to check on it for several hours every day.
author: Rocco Baldassarre
publisher: Search Engine Journal

Seo copywriting top 10: july 23 to 29, 2014 - 19 hours ago
Wednesday, July 30, 2014, 10:18:30 GMT by Tracy Mallette
Want to become a full-time writer? Check out post #1 for ways to overcome woes and live your dream. Leave all of the above writer cliches behind - oh, except for that "successful" one (which isn't a writer cliche at all anyway) - and live your dream of becoming a full-time writer. Carlos Cooper shares how he did it - and how you can, too! Lying awake at night distraught over your glaringly blank editorial calendar?
author: Tracy Mallette
publisher: Seo Copywriting

Using modern seo to build brand authority - 22 hours ago
Wednesday, July 30, 2014, 07:36:33 GMT by kaiserthesage
Posted by kaiserthesage It's obvious that the technology behind search engines' ability to determine and understand web entities is gradually leaning towards how real people will normally perceive things from a traditional marketing perspective. The emphasis on E-A-T (expertise, authoritativeness,
author: kaiserthesage
publisher: SEOmoz

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Yesterday's Top Stories
F-commerce takes another hit; facebook shuts down gifts
Using modern seo to build brand authority
3 ways to extend your products into social this holiday
Maybe we should break up with google
Search term report 101: eliminate your keyword blind spots in bing ads

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