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RSS Feed Readers Add-ons for forms bring a little something extra to your surveys - 39 minutes ago
Thursday, October 23, 2014, 20:11:03 GMT by Jane Smith
Posted by Saurabh Gupta, Product Manager, (Cross-posted on the Google Drive blog .) Google Forms is a free and simple way to collect information-from quickly polling your friends about who'll be attending your trip to the haunted hayride, to getting thousands of responses to an awareness survey for work. Over the last few months, Forms has been getting a bunch of updates to help you make good looking surveys,
author: Jane Smith
publisher: Google Enterprise

Disney dominates halloween keyword ad spend - 44 minutes ago
Thursday, October 23, 2014, 20:05:59 GMT by Ashley Zeckman
Almost one-third of all paid search ad spend for Halloween costume keywords was spent on a Disney-related search term, AdGooroo says.
author: Ashley Zeckman
publisher: Search Engine Watch Blog

Driving trust with tech - 2 hours ago
Thursday, October 23, 2014, 18:40:29 GMT by Tim Lumb - MSFT
Our latest research into consumer car-buying behaviours - Driving Trust with Tech - builds on the findings from last years study: The Automotive Consumer Decision Journey. ( http://advertising.microsoft.com/en/cl/1922/auto-buyers-research-report ) For the new study, we concentrated on a subset of those in the buying process: specifically those who are either very close to purchase, or had recently purchased a new/nearly new car from a franchised dealership. Firstly,
author: Tim Lumb - MSFT
publisher: Microsoft Advertising Community

Bing ads launches universal event tracking - 3 hours ago
Thursday, October 23, 2014, 18:05:16 GMT by Lisa Raehsler
Bing Ads has developed Universal Event Tracking (UET), a way to define and track goals for performance and conversions, the company revealed at today's Bing Ads Next event.
author: Lisa Raehsler
publisher: Search Engine Watch Blog

Universal event tracking: a new and improved way to track your sites' activities in bing ads - 4 hours ago
Thursday, October 23, 2014, 17:04:55 GMT by Nishant Gupta - MSFT
We are pleased to announce the general availability of Universal Event Tracking (UET) to our advertisers worldwide. UET provides a simple yet powerful way to define and track goals (performance/conversion) that are important for your business. With UET you can associate the success of these goals with your advertising campaigns across accounts, ad campaigns and devices. It allows you, the advertiser, to learn: Which ad campaigns are most effective based on conversion goals.
author: Nishant Gupta - MSFT
publisher: Microsoft Advertising Community

Mobile ad revenues soar as search and directories flatten out - 4 hours ago
Thursday, October 23, 2014, 16:59:54 GMT by Emily Alford
The IAB's half-year ad revenue report shows record growth, mostly due to the rise of mobile advertising. Meanwhile, search and directory advertising have stayed at the same levels since last year.
author: Emily Alford
publisher: Search Engine Watch Blog

Focus on these 4 steps to harness the addictive power of email (and turn your traffic into business) - 6 hours ago
Thursday, October 23, 2014, 14:59:13 GMT by Henneke
Are you working your butt off to run your business, but you still feel like you're not making enough progress ? In addition to building a social following, writing weekly blog posts, and managing your client load, perhaps you'd also love to develop digital products or write a book. But it's difficult to find the time when you juggle so many demands, right? Building a thriving online business may often feel like an insurmountable task.
author: Henneke
publisher: Copyblogger

6 lead generation strategies from fast-growing startups by @larrykim - 6 hours ago
Thursday, October 23, 2014, 14:59:12 GMT by Larry Kim
I recently had the pleasure of hosting a webinar on lead generation strategies with the incredibly knowledgeable Tim Paige, Conversion Educator at LeadPages. LeadPages is a dynamic software company headquartered in Minneapolis - and they're growing fast. They just launched in 2012 and already have millions in revenue from over 30,000 customers. LeadPages hit a $3.5 million run rate nine months after launching and are now growing at a rate of about 20% each month.
author: Larry Kim
publisher: Search Engine Journal

Hyundai moves the connected car forward with destination search powered by google - 6 hours ago
Thursday, October 23, 2014, 14:29:02 GMT by Jane Smith
Posted by Michael Dietz, Senior Group Manager, Connected Car at Hyundai Motor America Editor's note: Today's guest blogger is Michael Dietz, Senior Group Manager of Connected Car at Hyundai Motor America . Cars are the next frontier of connected information, but developing safe technology for drivers is no simple task. At Hyundai, we're invested in delivering the best possible connected services at all times. With a little help from Google and the Google Maps APIs,
author: Jane Smith
publisher: Google Enterprise

Finding local search success, post-pigeon and penguin 3.0 - 7 hours ago
Thursday, October 23, 2014, 14:08:53 GMT by Bill Connard
In the constantly shifting local search landscape, where it can feel like the targets are forever on the move (and interspersed with furry and feathered but unfriendly animals), what's a marketer to do?
author: Bill Connard
publisher: Search Engine Watch Blog

Adwords api v201402 sunset - 2 weeks remaining - 7 hours ago
Thursday, October 23, 2014, 13:38:42 GMT by Google Ads Developer Advisor
We'd like to remind you that the AdWords API v201402 was deprecated on July 9th and will be sunset on November 6th, 2014 . With the sunset deadline only a few weeks away, if you haven't already migrated to v201406 or v201409 , please do so as soon as possible. As with each sunset, we have the following resources available for you: v201406 migration guide v201409 migration guide Release notes Sunset schedule If you have any questions or need help with the migration,
author: Google Ads Developer Advisor
publisher: AdWords API

Why content marketing will never go out of style by @juliaemccoy - 8 hours ago
Thursday, October 23, 2014, 13:12:34 GMT by Julia McCoy
Marketing has progressed a lot in the past decade: from TV, radio, newspaper, and billboard advertising to SEOs, pop-up ads, and banner ads. The public has moved on from traditional advertising. We can skip over commercials with DVR or avoid them entirely with online shows. Radio commercials can now be bypassed with an iPod or satellite radio. Programs like AdBlocker negate pop-ups, and newspaper readership is slowly declining every year. So how do you market today,
author: Julia McCoy
publisher: Pronet Advertising

People build links - 9 hours ago
Thursday, October 23, 2014, 12:02:11 GMT by Peter van der Graaf
Knowing the right people in person and getting links based on goodwill can provide the best links, but it can also be very time-consuming.
author: Peter van der Graaf
publisher: Search Engine Watch Blog

Better business blogging - 7 lessons learned from writing 1 million words - 9 hours ago
Thursday, October 23, 2014, 11:26:58 GMT by Lee Odden
Blogging for over 10 years has been quite a journey to say the least. During that time, I've had my share of challenges, opportunities, disappointments and surprises. Back when I started, there's no way I would have imagined having so many things to say for so long or anticipated what impact ongoing content creation would have on me personally and for our digital marketing agency - TopRank. It's true that a blog is not for every business, but every business that blogs,
author: Lee Odden
publisher: Online Marketing Blog

The perfect equation for directing your customer's journey by @shanejones15 - 9 hours ago
Thursday, October 23, 2014, 11:21:55 GMT by Shane Jones
How can you sway your customers to follow through with conversions and transactions? You may be expecting an answer something along the lines of, "Change your social media button color to red and hopefully, the customer will follow you." However, the answer is to understand what your customers' want, need, and how to make those wants and needs easily accessible on your website. Customer Personas are Efficient,
author: Shane Jones
publisher: Pronet Advertising

New study: the impact of digital on in-store shopping - 9 hours ago
Thursday, October 23, 2014, 11:21:54 GMT by Rob Newton
We've all heard the theories that people who do research online no longer care about the in-store experience ' or don't even go to physical stores any more. Or that shoppers who use a smartphone in a store are looking to buy elsewhere. Google decided to find out how much of this is true. We've just run a research study 1 with Ipsos MediaCT and Sterling Brands with the goal of discovering how smartphones and online information have changed the in-store experience.
author: Rob Newton
publisher: Inside AdWords

Do you suck at marketing your own site? - 10 hours ago
Thursday, October 23, 2014, 10:51:45 GMT by Heather Lloyd-Martin
Does your marketing make you think "yuck?" You're not alone' During client meetings, your smart marketing ideas fly around like popping popcorn. ::POP:: There's another brilliant idea! Your clients' files, marketing calendars and upcoming posts are organized, color-coded and scheduled. You are a marketing ninja when it comes to your clients. Your own site'not so much. It's funny how we neglect our own sites. We know how to help our clients.
author: Heather Lloyd-Martin
publisher: Seo Copywriting

How big was penguin 3.0? - 13 hours ago
Thursday, October 23, 2014, 07:35:37 GMT by Dr-Pete
Posted by Dr-Pete Sometime in the last week, the first Penguin update in over a year began to roll out (Penguin 2.1 hit around October 4, 2013). After a year, emotions were high, and expectations were higher. So, naturally, people were confused when MozCast showed the following data: The purple bar is Friday, October 17th, the day Google originally said Penguin 3.0 rolled out. Keep in mind that MozCast is tuned to an average temperature of roughly 70°F.
author: Dr-Pete
publisher: SEOmoz

Life of a dfp video line item part i - 21 hours ago
Thursday, October 23, 2014, 00:18:05 GMT by Google Ads Developer Advisor
Your DFP network is already serving thousands of image, text, and custom ads. But now you want to start monetizing your video content. This two-part blog post will get you started with video ads. We'll start with creating and trafficking your ad using the DFP API, and then show you how to display it using the IMA SDK. Before you start If you're new to video ads, check out this help center article for a little more background.
author: Google Ads Developer Advisor
publisher: AdWords API

Groupon pivots with the rollout of pages - 23 hours ago
Wednesday, October 22, 2014, 21:37:10 GMT by Cynthia Boris
Where do you go if you want to get the real scoop on local businesses? Yelp? Angie's List? Groupon? Groupon just announced the launch of 7 million new merchant listings called Pages ; "making Groupon the first place to go for ratings, tips, money-saving opportunities and other useful information for local businesses in the United States." I don't know about the "first place" part, but it's a nice try. This is the merchant page for Adventura .
author: Cynthia Boris
publisher: Andy Beal's Marketing Pilgrim

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