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RSS Feed Readers 5 steps for optimizing paid search roi with calls by @https://twitter.com/eholmen - 1 minute ago
Thursday, September 3, 2015, 12:59:05 GMT by Eric Holmen
If you're not accounting for phone calls, you're missing an entire category of data required to optimize paid search ROI and justify your search budget. The post 5 Steps for Optimizing Paid Search ROI with Calls by @https://twitter.com/eholmen appeared first on Search Engine Journal .
author: Eric Holmen
publisher: Pronet Advertising

Influencer marketing: should you pursue high profile or socially authoritative brand advocates? - 26 minutes ago
Thursday, September 3, 2015, 12:33:56 GMT by Nick Ehrenberg
We've been talking a lot about influencers lately - and with good reason. The right mix of thought leaders and valuable content can catapult any integrated marketing campaign into vast new heights and audiences. Finding and connecting with those ideal influencers, however, has always been the challenge. While there are multiple discovery tools available for influencer marketing research , identifying your influencers is only part of the battle.
author: Nick Ehrenberg
publisher: Online Marketing Blog

Are amazon text ads a promising alternative to product ads? - 1 hour and 6 minutes ago
Thursday, September 3, 2015, 11:53:41 GMT by Tara Johnson
As Amazon Product Ads are soon discontinued, Text Ads will be introduced to take their place. How will the successor compare to the original?
author: Tara Johnson
publisher: Search Engine Watch Blog

5 analytical techniques to leverage your website by @ryan1seo - 1 hour and 26 minutes ago
Thursday, September 3, 2015, 11:33:33 GMT by Ryan Clutter
It takes much more than building a website for your business to see leads, conversions, and growth. You need to strategize. The post 5 Analytical Techniques to Leverage Your Website by @Ryan1SEO appeared first on Search Engine Journal .
author: Ryan Clutter
publisher: Search Engine Journal

Seo 101 podcast - episode 229th -august 5th, 2015 - 13 hours ago
Wednesday, September 2, 2015, 23:49:21 GMT by Sarah-Hannah Bedard
Google to remove Orphaned Google+ pages ; Bing Secure Search having impact on Analytics, Big Drop in Organic Search Referrals; SEO for Cortana? Does this make Bing more Relevant? Plus, MOZ Releases Their 2015 Online Marketing Survey and Google sending warnings about CSS and JS blocking , plus Google also sending warnings about Mobile friendly pages This August 5th SEO 101 podcast is available now: listen or download (right click and save).
author: Sarah-Hannah Bedard
publisher: StepForth SEO News

Google integrates search and dictation into docs - 15 hours ago
Wednesday, September 2, 2015, 22:03:44 GMT by Yuyu Chen
Google has added some nifty updates to Docs including search, dictation, and new templates, all of which make for a much more convenient user experience.
author: Yuyu Chen
publisher: Search Engine Watch Blog

This month in #socialmedia: 10 updates from august 2015 by @thebigdebowski - 15 hours ago
Wednesday, September 2, 2015, 21:53:41 GMT by Debbie Miller
Summer is winding down and, as usual, there were a variety of big social media updates. Instagram made one of its greatest enhancements yet, while Facebook hit a monumental milestone with its first day recording one billion daily active users. The post This Month in #SocialMedia: 10 Updates from August 2015 by @thebigdebowski appeared first on Search Engine Journal .
author: Debbie Miller
publisher: Pronet Advertising

Dan pink on the state of free agent nation in 2015 (and beyond) - 15 hours ago
Wednesday, September 2, 2015, 21:38:36 GMT by Rainmaker.FM
In 1997, a young man quit his job to become a writer. In January 1998, an article he wrote entitled "Free Agent Nation" appeared in a young magazine called Fast Company , and a career was launched. That article proved viable demand and led to a book deal. The interesting intersection here is that another young man who had quit his job to become a writer was featured in the book version of Free Agent Nation , and that young man was Brian Clark.
author: Rainmaker.FM
publisher: Copyblogger

Hot seat: grilling jerod morris on using audio content to seed a content arsenal - 16 hours ago
Wednesday, September 2, 2015, 20:38:15 GMT by Rainmaker.FM
This week's episode of The Lede begins a three-part series in which Pamela "Battle-ax" Wilson joins Jerod Morris and Demian Farnworth, and the three take turns in the hot seat. This week, it's Jerod's turn, as Demian and Pamela grill him on the idea of using audio content as the starting point for a sophisticated content strategy. The basis for this episode is the webinar that Jerod hosted with Brian Clark on August 27, 2015. If you missed that webinar,
author: Rainmaker.FM
publisher: Copyblogger

New reporting columns for multi-channel advertisers - 17 hours ago
Wednesday, September 2, 2015, 20:23:08 GMT by Rob Newton
In April, we introduced improvements that help multi-channel advertisers more easily manage reporting for specific campaign types. For example, if you want to see performance columns for Display, you can quickly filter your view to see only your display campaigns. Today, we introduced another important enhancement to AdWords - TrueView is joining Search, Shopping and Display campaigns within the core AdWords interface.
author: Rob Newton
publisher: Inside AdWords

Get your students on the same (web)page, instantly - 17 hours ago
Wednesday, September 2, 2015, 20:18:07 GMT by Jane Smith
Posted by Catherine Davis, former 4th grade teacher and Director of Academic Technology at Pilgrim School (Cross-posted on the Google for Education Blog. ) Editor's note: Today we're launching a new Chrome extension, Share to Classroom , which solves a big pain point for teachers: getting all students to the same website during class. The Share to Classroom extension works on any laptop, including Chromebooks, Macs and PCs. Catherine Davis,
author: Jane Smith
publisher: Google Enterprise

How to become an expert in your field and love what you do - 17 hours ago
Wednesday, September 2, 2015, 19:37:52 GMT by Rainmaker.FM
Today's guest on Hack the Entrepreneur is an author, speaker, personal transition expert, educator, strategic advisor, and most of all, an entrepreneur. She has authored several incredible books, including her most recent, Business Dating: Applying Relationship Rules in Business for Ultimate Success . She has passionately served professionals as a coach and mentor for 15 years and says she empowers others to shed limiting beliefs, dream big, and go for what they truly want.
author: Rainmaker.FM
publisher: Copyblogger

How to turn bad news into happy customers - 18 hours ago
Wednesday, September 2, 2015, 18:37:30 GMT by Rainmaker.FM
Anyone can share shiny, happy news in their content " but when it's time to deliver something less positive, you want to think carefully about how you present the message. In this session, Confessions of a Pink-Haired Marketer host Sonia Simone breaks down a well-crafted "negative" message and pulls out the elements that make it work. Sonia also talks about the psychology of pricing and what your prices communicate about your business.
author: Rainmaker.FM
publisher: Copyblogger

The power of video meets the capabilities of adwords - all trueview campaigns now in adwords - 18 hours ago
Wednesday, September 2, 2015, 18:37:29 GMT by Rob Newton
You know how you have to go to a special section within AdWords to create and manage your TrueView video campaigns? And jump back and forth when you want to report and optimize across all your campaigns? And you still can't take advantage of AdWords bulk tools for your video campaigns? Well, good news, friends: those days are now over. TrueView is joining Search, Display, and Shopping campaigns within the core AdWords interface.
author: Rob Newton
publisher: Inside AdWords

Google docs and classroom: your school year sidekicks - 19 hours ago
Wednesday, September 2, 2015, 18:27:25 GMT by Google Blogs
School's in! As you settle into your classes and start to juggle soccer practice, club meetings and homework, we're here to help. We've been spending the summer "break" creating new tools to help you save time, collaborate with classmates and create your best work"all for free. Schoolwork, minus the work Writing papers is now a lot easier with the Research tool in Docs for Android . You can search Google without leaving Docs, and once you find the quotes,
author: Google Blogs
publisher: Official Google Blog

New season, new ways to get work done with google docs - 19 hours ago
Wednesday, September 2, 2015, 18:17:22 GMT by Jane Smith
Posted by Jude Flannery, Engineering Director Fall brings a new sense of energy and excitement as teammates get back to work after soaking up the summer sun and the kids return to school. To help you be more productive than ever this season, Google Docs is getting a whole new set of tools. For 9 years our core focus has been on making collaboration as simple as possible, even if your team is spread out all over the world. So far this year,
author: Jane Smith
publisher: Google Enterprise

The episode that explains the future of rough draft - 19 hours ago
Wednesday, September 2, 2015, 17:32:08 GMT by Rainmaker.FM
So, Rough Draft is making a few changes. Good changes. Three in fact. One, after this episode, host Demian Farnworth is taking a break for a month. A month to clear his head. A month to plan the next 100 episodes, namely the content and the format. Listen to this 12-minute episode to learn about the other two changes. Plus, find out Demian's picks for the 10 best shows of the last 100 episodes of Rough Draft (he cheats a little on this one).
author: Rainmaker.FM
publisher: Copyblogger

Supercharge your citation campaigns using citationtracker by @sejournal - 21 hours ago
Wednesday, September 2, 2015, 16:01:35 GMT by SEJ AdNouncements
CitationTracker, a BrightLocal tool solves various challenges that SEOs and business owners face when it comes to managing their local directory listings. The post Supercharge Your Citation Campaigns using CitationTracker by @sejournal appeared first on Search Engine Journal .
author: SEJ AdNouncements
publisher: Pronet Advertising

Google gets tough on mobile app interstitials - 22 hours ago
Wednesday, September 2, 2015, 15:26:22 GMT by Graham Charlton
Google says that sites using intrusive app download interstitials will find it harder to rank in mobile searches from November.
author: Graham Charlton
publisher: Search Engine Watch Blog

Wechat emerges as key mobile ecommerce platform - 22 hours ago
Wednesday, September 2, 2015, 15:01:14 GMT by Cal O'Connell
Global Marketing News - 2nd September 2015 WeChat emerges as key mobile ecommerce platform The Chinese electronics giant Haier has said it wants to reach 1 million vendors on WeChat in the next 12 months. WeChat is the most popular social messaging app in China, with a staggering 500 million users. Anyone can open a Haier store on WeChat, with sellers earning a 2% commission on all sales plus discounts if they purchase a Haier product for themselves.
author: Cal O'Connell
publisher: Multilingual Search

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