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RSS Feed Readers Yelp trends reveals what's hot or not locally, but beware of unreliable data - 36 minutes ago
Thursday, July 31, 2014, 17:04:28 GMT by Pierre Zarokian
Yelp Trends works like any search engine, except you can compare multiple search terms in the context of one city. Reviews are from 98 cities in 20 countries, so there is a wealth of information to play with, but how much of that data is viable?
author: Pierre Zarokian
publisher: Search Engine Watch Blog

Content marketing interview with jascha kaykas-wolff cmo of bittorrent - 54 minutes ago
Thursday, July 31, 2014, 16:46:26 GMT by Lee Odden
The power of storytelling in content marketing is unmistakable. But what is there beyond storytelling? That's a key question being asked and answered at the upcoming Content Marketing World conference Sept 8-11th in Cleveland. To offer insights into the advancing world of Content Marketing,
author: Lee Odden
publisher: Online Marketing Blog

Travis perkins plc builds a powerful project system with google drive - 1 hour and 18 minutes ago
Thursday, July 31, 2014, 16:21:53 GMT by Jane Smith
Posted by Jon Spruce, Google Programme Leader, Travis Perkins plc Editor's note: A few weeks ago, we announced Google Drive for Work , a new premium offering for businesses that includes unlimited storage, advanced audit reporting and new security controls. To celebrate the announcement and show how Drive helps businesses around the world, we're sharing a few stories from a handful of customers using Drive (and the rest of the Google Apps suite) in innovative ways.
author: Jane Smith
publisher: Google Enterprise

Google analytics helps you filter spider and bot traffic - 1 hour and 25 minutes ago
Thursday, July 31, 2014, 16:15:13 GMT by Thom Craver
Ever wonder how much of your traffic was actual human visitors and how much of your traffic was really scrapers, bots and other web spiders? Google Analytics will now help you discern just that with a new filter to help identify "real" traffic.
author: Thom Craver
publisher: Search Engine Watch Blog

Building a new website? 10 reasons why you should consider seo from the start! - 2 hours ago
Thursday, July 31, 2014, 15:34:27 GMT by Sam Gooch
Whether you're just starting out and building a website from scratch, or you're looking to give your current website a makeover, pulling your SEO team in from the start will save you time in the long run. I see it time and time again. A website is built, then the SEOs are pulled in to get to work'backtracking and undoing to do it again properly. I'm not saying that all SEOs are great at building sites, but most developers only have a basic knowledge of SEO,
author: Sam Gooch
publisher: SEOptimise

How are search marketers using twitter in 2014? by @jaysondemers - 3 hours ago
Thursday, July 31, 2014, 14:32:13 GMT by Jayson DeMers
For anyone looking to understand or reach professional search engine marketers (SEMs) online, Leadtail's latest report, Social Media Insights: How Search Marketers Engage on Twitter provides a wealth of valuable information. Based on data collected from over 500 North American search marketers, the report gives us insight into what and whom SEMs are tweeting about.
author: Jayson DeMers
publisher: Search Engine Journal

Defining local seo kpis & how to measure them for maximum roi - 4 hours ago
Thursday, July 31, 2014, 14:01:40 GMT by Bill Connard
With these seven local SEO key performance indicators, you can implement a simple three-step process to quickly track local search performance, measure the effectiveness of local SEO efforts, and analyze results to optimize future efforts.
author: Bill Connard
publisher: Search Engine Watch Blog

Understanding technical translation: it's not all about manuals - 4 hours ago
Thursday, July 31, 2014, 13:25:36 GMT by Emily MacKenzie
Technical translation is a whole world away from the creative translation and transcreation of marketing materials, and applies to a wide variety of sectors including manufacturing, engineering, chemical, and to some extent the specialised needs of medical and pharmaceutical companies. As the title of this post explains, technical translation isn't all about manuals; there are actually a lot of different forms of technical translation which fall under this type of service.
author: Emily MacKenzie
publisher: Multilingual Search

86% of buyers will pay more for a better customer experience [infographic] - 5 hours ago
Thursday, July 31, 2014, 12:50:40 GMT by Andy Beal
Is your business customer centric? That's just a buzzwordy way of asking: do you care about providing amazing customer service? This infographic from Vision Critical should convince you of the benefits-and provide some tips to help you get there.
author: Andy Beal
publisher: Andy Beal's Marketing Pilgrim

Free yourself from the grindstone: getting an edge with outsourcing by @kevinhenrikson - 5 hours ago
Thursday, July 31, 2014, 12:50:02 GMT by Kevin Henrikson
I fell in love with tech 15 years ago, when I got my first job as a Javascript developer. It was like a puzzle, putting parts together to create something bigger. Piece by piece, it came together into a working application, which was amazing to me. I stuck with tech as a career, and since then I've been involved with three startups and two public companies. I've also angel invested and/or advised a handful of startups. I'm now a co-founder at my fourth startup, Acompli.
author: Kevin Henrikson
publisher: Search Engine Journal

How to create a social media friendly landing page - 6 hours ago
Thursday, July 31, 2014, 11:59:05 GMT by Michelle Stinson-Ross
The same psychology that applies to crafting an engaging social media post should apply to the pages those posts lead to. Each social channel has its own culture and language. Your landing pages must match that, and present one simple call to action.
author: Michelle Stinson-Ross
publisher: Search Engine Watch Blog

Discussing outliers by malcom gladwell with the #sejbookclub by @dantosz - 6 hours ago
Thursday, July 31, 2014, 11:11:17 GMT by Danielle Antosz
Editor's Note: This is the third in a monthly series of book reviews by the Search Engine Journal editorial team. Join us each month to discuss our picks on Facebook, Twitter, and Google+ using the hashtag #SEJBookClub and via the comments below. Outliers by Malcom Gladwell challenges how we view successful people and how we look at ourselves. It asks the question "Is success a birth right or is it earned?" And not just small successes,
author: Danielle Antosz
publisher: Pronet Advertising

Linkedin: how to spark more engagement with your followers - 7 hours ago
Thursday, July 31, 2014, 10:14:33 GMT by Katie Bennett
Do you want to create more engagement with your LinkedIn followers? As we found out in April of this year, LinkedIn company pages underwent a major change. The products and services section was removed, much to people's disappointment as this was a logical place for companies to showcase their products and services. But don't let the fact they've disappeared throw you into disarray, LinkedIn still offers plenty of benefits for your company.
author: Katie Bennett
publisher: SEOptimise

5 simple tips to make your copywriting clients deliriously happy - 7 hours ago
Thursday, July 31, 2014, 10:13:54 GMT by Henneke Duistermaat
Make your freelance copywriting clients deliriously happy! We've all been there ' You speak to a new client. You're excited to work with them. You've signed an agreement. Yay! This is going to be fun. But when you start writing their web copy, you begin to feel a little insecure. Is your copy good enough? Do you really understand their business well enough? Writing for a variety of clients is great. You get to know different people and different businesses.
author: Henneke Duistermaat
publisher: Seo Copywriting

Bing ads 的實際連結網址自動標籤utm功能 - 8 hours ago
Thursday, July 31, 2014, 09:10:11 GMT by Caroline Huang - MSFT
author: Caroline Huang - MSFT
publisher: Microsoft Advertising Community

Bing ads 隆重推出:在 web ui 中檢視多達 10 萬關鍵字的帳戶 - 8 hours ago
Thursday, July 31, 2014, 09:10:11 GMT by Caroline Huang - MSFT
Bing Ads 在今年稍早升級了網頁使用者介面 (UI),讓廣告主可以檢視在 [關鍵字] 索引標籤中有多達 50,000 個關鍵字 的帳戶。我們也持續改善效能表現,在此很高興向您報告,現在可以檢視擁有多達 100,
author: Caroline Huang - MSFT
publisher: Microsoft Advertising Community

The month google shook the serps - 10 hours ago
Thursday, July 31, 2014, 07:36:54 GMT by Dr-Pete
Posted by Dr-Pete As a group, we SEOs still tend to focus most of our attention on just one place - traditional, organic results. In the past two years, I've spent a lot of time studying these results and how they change over time. The more I experience the reality of SERPs in the wild, though, the more I've become interested in situations like this one (a search for "diabetes symptoms")... See the single blue link and half-snippet on the bottom-left?
author: Dr-Pete
publisher: SEOmoz

F-commerce takes another hit; facebook shuts down gifts - 20 hours ago
Wednesday, July 30, 2014, 21:52:27 GMT by Cynthia Boris
It seemed like a good idea. Facebook already reminds you when a friend is having a birthday, so why not give users the ability to send a gift with a click! It's so intuitive, I almost did it when I saw the birthday reminder in my sidebar. (Happy Birthday, Chrissy!) Almost - but I didn't because I started thinking about the process. How would I pay for it. How would she get the code? What if she doesn't log-on to Facebook?
author: Cynthia Boris
publisher: Andy Beal's Marketing Pilgrim

How mobile and digital are impacting back-to-school sales - 20 hours ago
Wednesday, July 30, 2014, 21:14:26 GMT by Cynthia Boris
Even if you don't have school-age children, you can't help but get caught up in this time of year! Pencils. Notebooks. 3-Ring binders and paste. Wait. . . do kids still use paste in school? That thick stuff that looks like sticky marshmallow fluff? (Extra points if you remember that brown liquid glue that came with the chisel tip, rubber top.) I know I'm always singing the "Times Have Changed" blues, but it's true.
author: Cynthia Boris
publisher: Andy Beal's Marketing Pilgrim

Consumers are more receptive to mobile ads, study shows mobile ad engagement increasing by @mattsouthern - 21 hours ago
Wednesday, July 30, 2014, 20:40:30 GMT by Matt Southern
A new report from the 3rd Annual U.S. Mobile Path-to-Purchase Study was released by xAd and Telmetrics which shows today's mobile shoppers are increasingly receptive to relevant ads. According to the report, nearly 50 percent of mobile shoppers say mobile ads are informative/helpful, up 113 percent from 22 percent in 2013. In addition,
author: Matt Southern
publisher: Pronet Advertising

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F-commerce takes another hit; facebook shuts down gifts
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