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RSS Feed Readers Friday round-up: halloween edition - 56 minutes ago
Friday, October 31, 2014, 21:53:49 GMT by Cynthia Boris
It's not only the end of the week, it's also the end of the month and Halloween, to boot. So, let's do a quick rundown of the stories you should read over the weekend and then we can all head out and enjoy the night. Tell a Photo Story on Facebook Facebook made a small improvement to photo posts that could be useful for the creative marketer. When you upload multiple photos to a post using the mobile app, you can now choose the order in which the photos appear.
author: Cynthia Boris
publisher: Andy Beal's Marketing Pilgrim

Ranking means nothing if your site isn't fast enough - 2 hours ago
Friday, October 31, 2014, 21:08:33 GMT by Sarah-Hannah Bedard
According to several studies from Kissmetrics and Linkedin the average person will abandon your website if it takes more than 3 seconds to load on their mobile device. They state that Google recommends website load times of one second or less on mobile devices. What is the reason your website might be loading slower than other websites? Why does a small site with less information load slower than a larger site with more information? To understand,
author: Sarah-Hannah Bedard
publisher: StepForth SEO News

Facebook drives more referral traffic, but who is number two? - 2 hours ago
Friday, October 31, 2014, 20:33:22 GMT by Cynthia Boris
Halloween might be filled with surprises but this isn't one of them: Facebook sends more referral traffic to websites than any other social media network. This past June, almost a quarter of all referral traffic came from Facebook and the site sent 4x more traffic than the closest competitor. That's where the story gets interesting. The 3rd Quarter 2014 edition of the Shareaholic Social Media Traffic Report compares the referral traffic from 8 major social media networks.
author: Cynthia Boris
publisher: Andy Beal's Marketing Pilgrim

Free ask the experts webinar: tweet your #bingadsexperts questions to us now - 2 hours ago
Friday, October 31, 2014, 20:23:18 GMT by Tina Kelleher - MSFT
You've got questions, we've got answers (...or, we will , once you tell us what the questions are!). Whether you're a search marketing newbie or a seasoned veteran, you probably have some questions about managing your Bing Ads campaigns for the best possible return on investment over the imminent Holiday Season. From targeting best practices to optimization advice to the benefits of using ad extensions or launching your mobile strategy,
author: Tina Kelleher - MSFT
publisher: Microsoft Advertising Community

Through the google lens: search trends october 23-30 - 3 hours ago
Friday, October 31, 2014, 19:53:07 GMT by Emily Wood
Grab some candy corn and a caramel apple and settle in for a look back at another week in search trends: Time for trick or treating With today's Halloween holiday, people are turning to the web to look for last-minute costumes and pumpkin-carving tips. Top costume searches include Elsa from Frozen , Anna from Frozen , Olaf from Frozen (people can't just let it go , can they?) and Maleficent. Whether you're trick-or-treating or not,
author: Emily Wood
publisher: Official Google Blog

Spooky google doodles for halloween 2014 - 4 hours ago
Friday, October 31, 2014, 18:32:39 GMT by Ashley Zeckman
Just as Halloween has seen some evolution over the years, so have the holiday-themed Google Doodles presented each year on the Web.
author: Ashley Zeckman
publisher: Search Engine Watch Blog

Ima ios and android sdk quick starts have been updated - 6 hours ago
Friday, October 31, 2014, 16:57:06 GMT by Google Ads Developer Advisor
We recently updated the iOS and Android quick starts for IMA to make them more streamlined and informative. The new quick starts are done in the style of a code lab - we first provide a sample video player app with no ad integration, then walk you through the steps of adding the IMA SDK to the app. We also provide a completed example if you just want to follow along. If you haven't yet tried the IMA SDKs for mobile,
author: Google Ads Developer Advisor
publisher: AdWords API

This was #pubcon - reminiscing on 2014's biggest marketing convention [video] by @mattsouthern - 6 hours ago
Friday, October 31, 2014, 16:52:03 GMT by Matt Southern
It has been three weeks since Pubcon 2014 ended, and not a day has gone by during that time where I haven't thought about it at least once and smiled thinking about all the memories. The people met, connections made, things learned, panels attended " everything! I miss it all, and I know I'm not the only one. Our whole team has the fondest memories of Pubcon, which is why we have put together this video to give you a glimpse of what you missed. If you were there,
author: Matt Southern
publisher: Search Engine Journal

Twitter gives advice on how to drive sales in the 2014 holiday season by @mattsouthern - 6 hours ago
Friday, October 31, 2014, 16:52:03 GMT by Matt Southern
According to a Twitter study, 54% of users said promotions on Twitter were what motivated them to make a purchase. For businesses looking to capitalize on the sales potential of Twitter this holiday season, the company has recently released consumer insights and recommendations for how to use the social network most effectively. Twitter Consumer Insights The ideal audience for Twitter users are retail advertisers, the company explains,
author: Matt Southern
publisher: Search Engine Journal

Google flu trends gets a brand new engine - 6 hours ago
Friday, October 31, 2014, 16:26:54 GMT by Research Blog
Posted by Christian Stefansen, Senior Software Engineer Each year the flu kills thousands of people and affects millions around the world. So it's important that public health officials and health professionals learn about outbreaks as quickly as possible. In 2008 we launched Google Flu Trends in the U.S., using aggregate web searches to indicate when and where influenza was striking in real time.
author: Research Blog
publisher: Google Research

Now you can stay logged in to multiple google accounts on the same browser by @mattsouthern - 7 hours ago
Friday, October 31, 2014, 16:06:47 GMT by Matt Southern
It's not always the biggest changes that are the are the most newsworthy. Google recently announced a small change that's actually very significant in terms of how it can improve the lives of its users. The Google AdWords Google+ account put out an announcement that you can now be be logged in to multiple accounts simultaneously without having to have multiple browsers open. With the new,
author: Matt Southern
publisher: Search Engine Journal

Momentology's @dannygoodwin on tired marketing trends, leaving search engine watch by @wonderwall7 - 7 hours ago
Friday, October 31, 2014, 15:26:33 GMT by Kelsey Jones
Danny Goodwin has had an illustrious career in marketing, editing, and search. After leaving Search Engine Watch, where he was associate editor, in August 2014, he joined Linkdex to launch Momentology, which is described as, "[a] leading digital marketing strategy and news resource for senior marketers who believe in a strong customer-centric focus and want to learn how to be visible and persuasive in the moments that really matter.
author: Kelsey Jones
publisher: Pronet Advertising

Spooky celebrations: will halloween be recognised all around the world? - 8 hours ago
Friday, October 31, 2014, 15:16:31 GMT by Gemma Birch
As today is Halloween here in the UK, the Webcertain team has been sharing the different experiences we have of this "festival" or similar kinds of celebrations in our native countries -as well as getting into the spirit with some costumes and carved pumpkins! The idea of Halloween goes back many years; some say to old pagan traditions of honouring and remembering the dead,
author: Gemma Birch
publisher: Multilingual Search

Fast seo competitive analysis part 2: competing content comparison - 9 hours ago
Friday, October 31, 2014, 14:06:06 GMT by Ben Goodsell
In part two of this series on fast SEO competitive analysis, we will look at understanding search behavior and choosing target keyword categories as well as competing content comparison.
author: Ben Goodsell
publisher: Search Engine Watch Blog

A step-by-step guide to creating robust content for the holiday season - 10 hours ago
Friday, October 31, 2014, 13:05:44 GMT by Pratik Dholakiya
While search marketers make it a point to continuously monitor the performance of their keywords and modify their PPC marketing bids, the process of modifying content marketing to suit seasonal changes is only just catching on.
author: Pratik Dholakiya
publisher: Search Engine Watch Blog

How to master the art of social seo by @jcorriganseo - 10 hours ago
Friday, October 31, 2014, 12:50:39 GMT by Jason Corrigan
The idea that social media influences organic search success is still very much up in the air considering the debate between correlation and causation. While some camps stand firmly behind Google's head of Web Spam Matt Cutts's strong assertion that the world's leading search engine will never use social signals to dictate visibility and rankings,
author: Jason Corrigan
publisher: Pronet Advertising

Writing your way to the top of search and social results - 11 hours ago
Friday, October 31, 2014, 12:05:23 GMT by Lisa Buyer
We've entered the era of intelligent content that is laced with smart optimization and is penned by qualified writers who have a name, rank, and serial number of credentials and influence.
author: Lisa Buyer
publisher: Search Engine Watch Blog

New #marketingnerds podcast: ranking metrics with searchmetrics' cto & founder marcus tober by @wonderwall7 - 11 hours ago
Friday, October 31, 2014, 12:05:22 GMT by Kelsey Jones
In this podcast recorded at Pubcon Las Vegas 2014, I had the chance to discuss Searchmetrics' ranking factor study with its founder, Marcus Tober. In this episode of Marketing Nerds, we cover: How metrics like new back links, site structure, and on-page optimization factor into rank How responsive site design play into mobile and desktop local SEO Is tablet traffic different from desktop or mobile traffic?
author: Kelsey Jones
publisher: Pronet Advertising

The definitive list of reasons why google isn't indexing your site by @neilpatel - 11 hours ago
Friday, October 31, 2014, 11:25:09 GMT by Neil Patel
"Why is my site not indexed?!" This is the most essential SEO feature of all time. Google must index your site in order for your site get any organic traffic from Google. If your site isn't indexed, you are lost. No one will find your content organically, because it's not part of Google's search index. The first step to fixing an indexing issue is diagnosing the indexing issue. This list will help you do just that.
author: Neil Patel
publisher: Search Engine Journal

Online marketing news: tweets from strangers, facebook dominates, searching for emojis - 12 hours ago
Friday, October 31, 2014, 11:15:06 GMT by Ben Brausen
A History of Social Media Advertising [INFOGRAPHIC] - Where have social ads been and where are they heading? The infographic above shows how things started and where we are now. Check it out. Mashable Report: Facebook Dominates Social Sharing Of Major Events, But Twitter & Reddit React Quicker - ShareThis quarterly report finds that Facebook commands a large lead in total sharing of major events, but Twitter and Reddit activity ramps up the closer you get to the event.
author: Ben Brausen
publisher: Online Marketing Blog

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