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RSS Feed Readers Seo 101: what is semantic search and why should i care? by @sergio_redondo - 19 hours ago
Saturday, November 22, 2014, 15:12:28 GMT by Sergio Redondo
Search is changing. David Amerland begins with this sentence in the foreword of his book Google Semantic Search. If you are a long time user of the Internet and, more specifically, the search engines, you can see how the way we look for information has changed over the past few years. We are at a moment in which semantic search, the ability to put typed searches into context, represents the most accurate option for granting answers. However,
author: Sergio Redondo
publisher: Search Engine Journal

Facebook releases quarlerly highlights, continues to see growth in active users by @mattsouthern - 1 day and 8 hours ago
Saturday, November 22, 2014, 01:52:50 GMT by Matt Southern
Facebook, as a public company, reports every quarter on the state of its business. This week it released its highlights for the third quarter of 2014, with numbers that are more than likely to please stockholders. Growth In Active Users There was growth in active users reported across the board. Daily active users (DAUs), as of September 2014, were an average of 864 million which is an increase of 19% year over year. Mobile DAUs saw even more growth,
author: Matt Southern
publisher: Pronet Advertising

European parliament to call for separation of google search from other services by @mattsouthern - 1 day and 8 hours ago
Saturday, November 22, 2014, 01:37:45 GMT by Matt Southern
According to a report released today, the European Parliament is reportedly calling for Google separate search from the rest of its service offerings. The motion specifically calls for an "unbundling" of Google's search engine from its other services as a way to curb Google's dominance. This is being supported by Europe's two main political parties, the European People's Party and the Socialists.
author: Matt Southern
publisher: Pronet Advertising

Friday roundup: dm sharing on twitter, a very merry pinterest and more - 1 day and 12 hours ago
Friday, November 21, 2014, 21:56:29 GMT by Cynthia Boris
Hello Friday followers, it's time for another quick look at all those stories that were too small to print. The social networks keep tweaking their features and everyone is in the holiday spirit but whether it'll be a good year or a so-so year depends on who you ask. Let's get to it starting with my favorite social network. . . Twitter Twitter's been coming on strong lately and I like it.
author: Cynthia Boris
publisher: Andy Beal's Marketing Pilgrim

Through the google lens: search trends november 14-20 - 1 day and 12 hours ago
Friday, November 21, 2014, 21:46:24 GMT by Emily Wood
Devastating snowstorms, bizarre interviews and addictive podcasts? It was an unusual week on the search charts this time around. A frosty reception If you looked on Maps for Buffalo , you wouldn't find it. OK, that's a bit of an exaggeration, but the city is buried underneath six feet of snow' literally. While people across the country are just getting ready for Turkey Day,
author: Emily Wood
publisher: Official Google Blog

Comic relief: 10 minutes to more exposure - 1 day and 12 hours ago
Friday, November 21, 2014, 21:31:19 GMT by Aurea Astro - MSFT
When I first set up my campaign, I bid only on Exact Match for my keywords, as I assumed anyone searching for these exact keywords would be the most likely to purchase my product. While this approach proved satisfying for a while, and provided me with a high CTR and a low CPC on Bing Ads, I expected my impressions to be higher. At this stage in the game, I was really interested in more exposure. How do I get more people to see my ad and click on it? Here's what I did,
author: Aurea Astro - MSFT
publisher: Microsoft Advertising Community

Facebook celebrates an increase in users while cutting branded posts down again - 1 day and 12 hours ago
Friday, November 21, 2014, 21:26:18 GMT by Cynthia Boris
Facebook has good news and bad news. In short, the good news is that more people are visiting the site on a daily basis. In September 2014, there was an average of 864 million Daily Active Users (DAUs) which is an increase of 19% year-over-year. Mobile is growing at an incredible rate. Mobile DAUs were 703 million on average for September 2014, an increase of 39% year-over-year. Super numbers.
author: Cynthia Boris
publisher: Andy Beal's Marketing Pilgrim

Bing strives toward mobile friendliness - 1 day and 14 hours ago
Friday, November 21, 2014, 19:55:45 GMT by Mike O'Brien
To keep up with the growing number of mobile Web users, Bing ranks pages optimized for mobile higher in its search results.
author: Mike O'Brien
publisher: Search Engine Watch Blog

Announcing paypal payout for microsoft ads in apps developers - 1 day and 16 hours ago
Friday, November 21, 2014, 18:10:09 GMT by Vijay Rajagopalan - MSFT
Good news, weve heard your feedback and are excited to announce that Microsoft Advertising now supports PayPal payout for developers. This means that, in many countries, developers using the Microsoft Advertising SDK to monetize their Windows and Windows Phone apps can now choose to have their payment for ad revenue sent directly to their PayPal account. This includes existing developers. Switching to PayPal is easy and has no impact on payouts or payment history.
author: Vijay Rajagopalan - MSFT
publisher: Microsoft Advertising Community

What mic do i need for a professional podcast? 10 of the best podcasting microphones by @albertcostill - 1 day and 16 hours ago
Friday, November 21, 2014, 17:19:50 GMT by Albert Costill
One of the most important decisions that you'll make as a podcaster is the microphone that you'll be using. After all, you want your podcast to come across to listeners as a credible and professional - which you can't accomplish if you're using a subpar microphone. Your podcast needs a professional sound. Yes, listeners know! That's not to say that cheaper options, such as that generic headset microphone you've used for Skype,
author: Albert Costill
publisher: Pronet Advertising

Seo trends for 2015 and beyond: interviews with two leading experts by @mattsouthern - 1 day and 18 hours ago
Friday, November 21, 2014, 15:29:13 GMT by Matt Southern
At Pubcon 2014 in Las Vegas the SEJ team had the opportunity to catch up with Jake Bohall of Virante, and Joe Youngblood of Winner Winner Chicken Dinner, about SEO trends. Jake discusses how he's starting to see a shift towards SEO being integrated into all company practices, while Joe discusses some interesting new ways to build links.
author: Matt Southern
publisher: Pronet Advertising

The rise of the user experience marketer - 1 day and 21 hours ago
Friday, November 21, 2014, 13:08:24 GMT by Brittney Sheffield
There is no denying the rising importance of user experience in search marketing, and the crossover goes beyond mobile search.
author: Brittney Sheffield
publisher: Search Engine Watch Blog

New #marketingnerds podcast: what it takes to get your business ranked locally with bernadette coleman by @johnrampton - 1 day and 21 hours ago
Friday, November 21, 2014, 12:33:11 GMT by John Rampton
In this weeks Marketing Nerds, we had the chance to sit down with local SEO expert Bernadette Coleman with Advice Interactive Group. In this episode of Marketing Nerds, we cover: We go into onsite and offsite rankings and how to rank better online. Details about what you need to do to get your local listings updated locally and people into your business. Helping your local citations and making sure they are healthy and clean. Know what data is most important for your business.
author: John Rampton
publisher: Search Engine Journal

How to enhance mobile pages to increase phone leads by @shanejones15 - 1 day and 21 hours ago
Friday, November 21, 2014, 12:33:11 GMT by Shane Jones
Have you ever Googled a business on your mobile device to order a pizza or just ask a question? The "Click to Call" feature on Google makes the process significantly easier. According to a study led by Google and IPSOS, almost half of users indicated they would resort to another business if the one they searched for didn't have the "Click to Call" feature. This means if your business doesn't have the "Click to Call" feature on Google,
author: Shane Jones
publisher: Search Engine Journal

Online marketing news: shoppers don't share, men pin too, facebook groups up - 1 day and 23 hours ago
Friday, November 21, 2014, 11:07:40 GMT by Ben Brausen
96% of Brands Worldwide Use Twitter - The use of Facebook, Twitter, YouTube and Instagram has become almost mandatory for brands, with more than nine in ten companies around the world using these platforms, reveals a new study. AllTwitter Facebook Reducing Overly Promotional Page Posts in News Feed - One of the main reasons people come to Facebook is to see what's happening in their News Feeds.
author: Ben Brausen
publisher: Online Marketing Blog

Farmdrop creates a company of real food revolutionaries using google apps - 2 days ago
Friday, November 21, 2014, 09:47:14 GMT by Jane Smith
Posted by Ben Pugh, Founder, FarmDrop Editor's note: From the typewriter to the propelling pencil to our favorite, the world wide web , inventors and innovators from the United Kingdom have brought us brilliant advances that have changed the way we work all around the world. During Global Entrepreneurship Week,
author: Jane Smith
publisher: Google Enterprise

How can the value of top-of-funnel channels be measured - whiteboard friday - 2 days ago
Friday, November 21, 2014, 08:56:55 GMT by randfish
Posted by randfish Rand has talked many times about what he calls "serendipitous marketing," where the work we do at the top of the funnel can take winding and often unexpected paths to conversions. One of the most common questions about content marketing, public relations, and other top-of-funnel efforts is how to prove their value. In today's Whiteboard Friday, Rand offers up three ways you can attempt those measurements,
author: randfish
publisher: SEOmoz

Fashionistas in texas would rather read emails on their smartphone - 3 days ago
Thursday, November 20, 2014, 23:43:46 GMT by Cynthia Boris
Fashionistas in Texas would rather read your email on their smartphone than on a desktop. It's totally true, the new " Q3 2014 U.S. Consumer Device Preference Report " from Movable Ink says so. It's starts with this map. Only 14 states lean toward desktop over a smartphone when it comes to reading their email, but that number is shrinking. A year ago, more than 20 states were leaning toward the desktop while folks in Maine and Vermont were desktop all the way.
author: Cynthia Boris
publisher: Andy Beal's Marketing Pilgrim

Top local and mobile search engine ranking factors: an interview with marcus tober by @lorenbaker - 3 days ago
Thursday, November 20, 2014, 23:38:44 GMT by Loren Baker
At Pubcon 2014 in Las Vegas, I had the opportunity to sit down and talk to Marcus Tober, CTO at Searchmetrics, about what's new in local and mobile search. Ever year Searchmetrics releases a report about top ranking factors with a comparison to the previous year. In this interview I ask Marcus to go into some detail about the top ranking factors for 2014. If you want to know which factors Google is weighing heavily in search right now,
author: Loren Baker
publisher: Search Engine Journal

Three-quarters of millennials expect brands to be entertaining - 3 days ago
Thursday, November 20, 2014, 22:23:20 GMT by Cynthia Boris
If you had to describe your branded content in one word, what would it be? Informative? Engaging? Boring? (I hope not) Upbeat? How about entertaining? In Facebook's " Coming of Age on Screens " study, 72% of young millennials from all over the world said that's what they expect from brands - entertaining content. That's a lot to live up to.
author: Cynthia Boris
publisher: Andy Beal's Marketing Pilgrim

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Yesterday's Top Stories
European parliament to call for separation of google search from other services by @mattsouthern
Seo 101: what is semantic search and why should i care? by @sergio_redondo
Facebook releases quarlerly highlights, continues to see growth in active users by @mattsouthern

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