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RSS Feed Readers Soccer world cup 2014 provides huge opportunities for bing ads advertisers - 8 minutes ago
Thursday, April 24, 2014, 18:26:38 GMT by Peter Haubold - MSFT
Every four years, the world holds it breath for a few weeks. This is the time when the fate of nations is decided. Its the time when heroes are born, when battles of epic proportions unfold and tragedies larger than life are being written. Its.
author: Peter Haubold - MSFT
publisher: adCenter Advertiser

Is seo the future? no, and here's why - 34 minutes ago
Thursday, April 24, 2014, 18:01:27 GMT by Duane Forrester
SEO is a combination of technical work at the site code level, content management at the editorial level and usability work, often spanning both of the first two areas. Its the basic work that needs to be done today. Table stakes, if you will. You cannot sit at the poker table without putting money on that same table. So, SEO is foundational work sites need to engage in thats been clear for a while. But as the engines get smarter with and about signals, and as new,
author: Duane Forrester
publisher: Live Search Webmaster Center

How to frack your content marketing and close the social loop - 2 hours ago
Thursday, April 24, 2014, 16:30:51 GMT by Chase McMichael
Brands are missing a big opportunity to close the "social loop" and "frack" their owned content.Advanced technologies using ['] Author information Chase McMichael CEO at InfiniGraph, Inc. Chase is the CEO and Co-Founder of InfiniGraph. InfiniGraph provides brands with intelligence Content Hubs, engagement performance analysis and large scale competitive insights. Chase has lead teams at 2 startups, Oracle, Sprint PCS, Chase Manhattan, and Hearst Corp.
author: Chase McMichael
publisher: Search Engine Journal

Sigma-aldrich taps google apps to enable real-time collaboration - 2 hours ago
Thursday, April 24, 2014, 16:15:46 GMT by Jane Smith
Posted by Silji Abraham, CIO, Sigma-Aldrich Corporation Editor's note: Today's guest blogger is Silji Abraham, CIO at Sigma-Aldrich Corporation, a life science and high technology company with more than 9,000 employees and operations in over 40 countries. See what other organizations that have gone Google have to say . Can you tell us about Sigma-Aldrich and your decision to move to Google Apps?
author: Jane Smith
publisher: Google Enterprise

Sport chek's big facebook ad test: revealed - 3 hours ago
Thursday, April 24, 2014, 15:15:23 GMT by Andrew Goodman
Is online advertising effective? Exactly how effective? It depends how you measure. Facebook's Sheryl Sandberg cites a recent case study by Canadian sporting goods chain Sport Chek attempting to prove that Facebook ads provide a greater lift than paper flyers. "During the two week experiment, sales rose across Sport Chek stores nationwide by 12 per cent." On the strength of these results,
author: Andrew Goodman
publisher: Traffick

From social to content: facebook's evolution into a content conglomerate - 4 hours ago
Thursday, April 24, 2014, 14:25:03 GMT by Derek Miller
In the wide world of the Internet, fickle users, demanding investors, and growing technologies are just a few ['] Author information Derek Miller Contributor at CopyPress The post From Social to Content: Facebook's Evolution Into a Content Conglomerate appeared first on Search Engine Journal .
author: Derek Miller
publisher: Search Engine Journal

Use feature formats to improve your content - 4 hours ago
Thursday, April 24, 2014, 14:09:58 GMT by Paul Wood
If you are writing an article or producing some video content and it isn't news, chances are you are writing a feature. The problem is that there is no such thing as 'a feature'. Instead, there are feature formats; predefined styles of writing that follow a consistent style. The names given to the common feature formats vary from person to person, but the overriding styles remain the same.
author: Paul Wood
publisher: SEOptimise

5 ways you can avoid fomo when developing a website - 5 hours ago
Thursday, April 24, 2014, 13:59:55 GMT by Brittney Sheffield
Nothing can compare to launching a new website. There's a lot to get done and all the checklists in the world probably won't prevent you from missing out on a big opportunity. Never fear. By thinking ahead, you can avoid these five common scenarios.
author: Brittney Sheffield
publisher: Search Engine Watch Blog

You inherited crap legacy content. now what? - 5 hours ago
Thursday, April 24, 2014, 13:54:53 GMT by Heather Lloyd-Martin
Does your company's site content make you cry? Good news: You were just hired as the content manager for a well-established site. Bad news: The content is horrible , it hasn't been optimized for SEO and every page makes you want to cry. This scenario is extremely common. Maybe it's because the company has had various people overseeing the site's content. Or, no-one "owned" the content before - so there's no strategy, no cohesion and everything is a big,
author: Heather Lloyd-Martin
publisher: Seo Copywriting

Which email marketing strategy should you choose: full meal or just the aroma? - 5 hours ago
Thursday, April 24, 2014, 13:44:50 GMT by Sean D'Souza
Let's say you're at Alfredo's. Alfredo's is your favorite Italian restaurant and you've been yearning all week for this lasagna. You sit down, chomp a mouthful, then another mouthful. The flavors explode in your mouth. Then Alfredo steps in and takes the plate away before you get the third bite in. It's enough to make you choke, right? You were into the meal, but Alfredo says you have to get up from your table and continue your meal in the next room.
author: Sean D'Souza
publisher: Copyblogger

A knowledge gap analysis will tell you what web analytics can't - 6 hours ago
Thursday, April 24, 2014, 12:59:32 GMT by Larry Marine
Too much emphasis is placed on web analytics to determine what changes to make to improve a website's conversion rates. Here's why conducting a knowledge gap analysis should be your first step to find ways to increase your conversions.
author: Larry Marine
publisher: Search Engine Watch Blog

20 ways to increase conversion rate optimization for ppc advertising - 6 hours ago
Thursday, April 24, 2014, 12:54:28 GMT by Justin Croxton
The mindset of implementing a paid search campaign usually begins with determining what keywords and phrases will bring ['] Author information Justin Croxton CEO at Que Commerce Justin Croxton is the CEO of Que Commerce, a New Jersey digital marketing agency centered on the world of search engine optimization (SEO), paid search (PPC), content marketing and analytics.
author: Justin Croxton
publisher: Search Engine Journal

Explore new careers with the first virtual take your classroom to work day - 6 hours ago
Thursday, April 24, 2014, 12:54:26 GMT by Emily Wood
For 21 years, Take Your Child To Work Day has helped kids understand what moms and dads do all day after they leave the house. And even if kids don't realize it at the time, it also serves an important role in helping youngsters learn about what kinds of jobs they could do when they grow up. Unfortunately, not all kids are lucky enough to get these opportunities. Today, we're giving kids everywhere a chance to "visit" some of the world's most exciting workplaces.
author: Emily Wood
publisher: Official Google Blog

Matt cutts explains how small sites can compete with more popular sites - 6 hours ago
Thursday, April 24, 2014, 12:24:16 GMT by Matt Southern
Matt Cutts, Google's head of search spam, recently answered a question about improving search rankings in his latest ['] Author information Matt Southern Matt Southern is a marketing, communications and public relations professional. He provides strategic digital marketing services at an agency called Bureau in Ontario, Canada. He has a bachelors degree in communication and an unparalleled passion for helping businesses get their message out.
author: Matt Southern
publisher: Search Engine Journal

The nuances of latin american search marketing - 7 hours ago
Thursday, April 24, 2014, 11:59:08 GMT by Michael Bonfils
This post will help you understand the nuances of Latin American search marketing and what you can do to help your campaigns over the hurdles that are often faced with so many countries, cultures, and dialects under a single language.
author: Michael Bonfils
publisher: Search Engine Watch Blog

Cms systems for international websites: why, when, what and how? - 7 hours ago
Thursday, April 24, 2014, 11:44:02 GMT by Emily MacKenzie
When involved in projects relating to the translation of a website I often face challenges when it comes to getting hold of the existing content on their website in order to calculate costing. In an ideal world there would be a button on every website which says "export content" and with one click a translation-friendly document is created, but let's get real for a second! Of course it's not as straightforward as that,
author: Emily MacKenzie
publisher: Multilingual Search

What can be better than backlinks? i can think of two things i'd rather have - 7 hours ago
Thursday, April 24, 2014, 11:38:58 GMT by Bill Belew
Many people think the more backlinks the better, and that is simply not true. If it were a ['] The post What Can Be Better Than Backlinks? I Can Think of Two Things I'd Rather Have appeared first on Search Engine Journal .
author: Bill Belew
publisher: Search Engine Journal

How an online marketing audit can help a small business optimize search, social & content marketing - 7 hours ago
Thursday, April 24, 2014, 11:23:53 GMT by Lee Odden
An increasing number of companies feel they have a solid content marketing strategy and tactical mix in place. Now it's time to think about how to integrate an "Optimize and Socialize" approach into the overall online marketing program.
author: Lee Odden
publisher: Online Marketing Blog

The #mozcon 2014 agenda is here! - 11 hours ago
Thursday, April 24, 2014, 07:37:26 GMT by EricaMcGillivray
Posted by EricaMcGillivray *drumroll* ... That's right, friends, the MozCon 2014 Agenda is here! You can now show this to your boss to get that final approval and start making plans for how many notebooks you'll be filling with ideas and tips. But first, I'd be remiss if I didn't remind you to buy your ticket today, as MozCon has sold out the last several years. For the best current deal on MozCon, make sure you're a Moz Pro subscriber. If you're not,
author: EricaMcGillivray
publisher: SEOmoz

Sharing is caring - unleash your productivity with asset sharing in google analytics - 22 hours ago
Wednesday, April 23, 2014, 21:03:28 GMT by Adam Singer
Innovation happens on every level Within your organization there are multiple people working on different sides of the same problem. Making it easy for people to quickly and effectively share innovative solutions is a key enabler for more productivity, and better decisions. We are proud to announce a series of asset sharing tools within Google Analytics. To spread all your innovative solutions and assets even easier.
author: Adam Singer
publisher: Google Analytics

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