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RSS Feed Readers Twitter gets serious about mobile with app install ad option - 6 hours ago
Thursday, April 17, 2014, 21:18:24 GMT by Cynthia Boris
I don't know who's been driving the Twitter bus lately but this guy is determined. Twitter's come up with more positive tweaks and twists in the last year than we've seen since the first Tweet took flight. Today, it's all about mobile advertising. A year ago, I thought of Twitter advertising as something only the big brands could afford.
author: Cynthia Boris
publisher: Andy Beal's Marketing Pilgrim

Google q1 2014 earnings: profits up as cpcs slide - 6 hours ago
Thursday, April 17, 2014, 21:03:18 GMT by Dan Worth
Google has revealed profits for the first quarter of 2014 of $3.45 billion, up from $3.35 billion in the same period last year, but its average cost-per-click income has fallen by 9 percent year-over-year.
author: Dan Worth
publisher: Search Engine Watch Blog

Facebook introduces feature to help you find nearby friends - 6 hours ago
Thursday, April 17, 2014, 20:58:15 GMT by Matt Southern
Facebook's Product Manager, Andrea Vaccari, announced today the beginning of a roll out of an optional new feature ['] Author information Matt Southern Matt Southern is a marketing, communications and public relations professional. He provides strategic digital marketing services at an agency called Bureau in Ontario, Canada. He has a bachelors degree in communication and an unparalleled passion for helping businesses get their message out.
author: Matt Southern
publisher: Search Engine Journal

Microsoft's scroogled campaign: dead...again? - 7 hours ago
Thursday, April 17, 2014, 20:33:06 GMT by Jennifer Slegg
Scroogled, Microsoft's anti-Google campaign, has met with mixed results. Derrock Connell, Microsoft Corporate President of the Bing Experiences team, recently indicated that Microsoft might be shutting the door on future Scroogled campaigns.
author: Jennifer Slegg
publisher: Search Engine Watch Blog

Microsoft's scroogled campaign: dead ... again? - 7 hours ago
Thursday, April 17, 2014, 20:18:00 GMT by Jennifer Slegg
Scroogled, Microsoft's anti-Google campaign, has met with mixed results. Derrock Connell, Microsoft Corporate President of the Bing Experiences team, recently indicated that Microsoft might be shutting the door on future Scroogled campaigns.
author: Jennifer Slegg
publisher: Search Engine Watch Blog

Facebook app update helps you meet your fb friends in person! - 7 hours ago
Thursday, April 17, 2014, 19:57:54 GMT by Cynthia Boris
Facebook just added a new feature to their app that will help you connect with your friends in a whole new way - in person. It's a radical move. So much for what happens on the internet stays on the internet. Now I'll have the option of actually speaking to a person whom I follow face-to-face.
author: Cynthia Boris
publisher: Andy Beal's Marketing Pilgrim

Searchmetrics releases new tools to analyze & optimize web page performance - 8 hours ago
Thursday, April 17, 2014, 18:57:32 GMT by Jessica Lee
Searchmetrics has announced a new addition to the Searchmetrics Suite tools, called Page Cockpit, that promises to help marketers "more effectively analyze and optimize the organic search performance of specific landing pages on their sites.
author: Jessica Lee
publisher: Search Engine Watch Blog

Providing more cs professional development for k-12 teachers with an expanded cs4hs - 9 hours ago
Thursday, April 17, 2014, 18:22:15 GMT by Emily Wood
For more than five years, we've provided free and inexpensive teacher professional development trainings in computer science education through Computer Science for High School (CS4HS) . In this program, Google provides funding and support for experts to create hands-on professional development training in CS education for K-12 educators. The goal is to arm teachers with the knowledge they need to help their students succeed in the field.
author: Emily Wood
publisher: Official Google Blog

70% of consumers researching cars turn to search engines first [stats] - 9 hours ago
Thursday, April 17, 2014, 17:57:08 GMT by Jessica Lee
New data from Kenshoo on the automotive industry, shows that search engines are the No. 1 place consumers go to find information about automobiles - and that those who engage with an auto brand on Twitter are 32 percent more likely to buy.
author: Jessica Lee
publisher: Search Engine Watch Blog

Understanding multi-device user behavior in a single view - 9 hours ago
Thursday, April 17, 2014, 17:42:02 GMT by Adam Singer
In this constantly connected world, users can interact with your business across many digital touchpoints: websites, mobile apps, web apps, and other digital devices. So to help you understand what users do in the increasingly diverse digital landscape, we're enabling the ability to see web and app data in the same reporting view .
author: Adam Singer
publisher: Google Analytics

What if'(the more things change, the more different they become) - 10 hours ago
Thursday, April 17, 2014, 16:51:42 GMT by Duane Forrester
As you ease into your ergo chair, or settle in astride your giant yoga ball behind your computer, you face another day. Another day of gathering data, auditing web pages, digging into keyword reports, meetings with engineering, design, marketing and others. Today will most likely resemble yesterday for the most part. Maybe some tedium, maybe some excitement, and if youre really, really lucky, maybe a fire drill, too. Big, sweeping,
author: Duane Forrester
publisher: Live Search Webmaster Center

Seo 101: how google algorithm changes are impacting #marketing processes - 11 hours ago
Thursday, April 17, 2014, 16:36:35 GMT by Melih Oztalay
Ever notice how you have to go back and make changes to your website each time Google makes ['] Author information Melih Oztalay CEO at Local Listing Services Melih ("may-lee") Oztalay is a veteran of the Internet with over 20 years experience and expertise. He is the CEO of SmartFinds Internet Marketing located in Birmingham, Michigan, providing Internet marketing solutions and services to businesses.
author: Melih Oztalay
publisher: Search Engine Journal

Bing supports vets with general assembly's opportunity fund - 11 hours ago
Thursday, April 17, 2014, 16:21:28 GMT by Bing Search Blog
General Assembly , a global educational group that provides best-of-class practical education in business, technology and design, is empowering the next generation of innovators and entrepreneurs. This week, General Assembly is unveiling the Opportunity Fund - a scholarship and support program that is being piloted in New York City to serve underrepresented students entering the technology industry.
author: Bing Search Blog
publisher: Live Search

Bing ads roadshow zu gast in berlin! - 12 hours ago
Thursday, April 17, 2014, 15:00:59 GMT by Denise Scheel - MSFT
Erleben Sie vom 12.05.-16.05.2014 die neue Bing Suche & Bing Ads Plattform live in unserem Microsoft Café The Digital Eatery (Unter den Linden 17, Berlin). Es erwartet Sie unter anderem die Präsentation der Microsoft Consumer Devices zusammen mit Bing Live Demos in Windows 8.1, auf Windows Phone, in den Bing Apps sowie Hintergründe zu unseren Partnerschaften. Oder Sie haben Fragen zu Ihrem Bing Ads Account oder Ihren Kampagnen?
author: Denise Scheel - MSFT
publisher: Microsoft Advertising Community

A millennial by any other name would still smell as sweet to a brand - 13 hours ago
Thursday, April 17, 2014, 14:20:45 GMT by Guest
Born between the early 1980s and 2000? Remember Italia '90 or USA '94 as your first soccer World Cup? Born in a time when mobile phones replaced landlines as the phone of choice? Let alone could access the internet, or fit in the pocket of your jeans; and when Jurassic Park was about as advanced as cinema got? Well then you, dear reader, are a Millennial. But maybe you don't identify with such a label? Perhaps you are familiar with 'Generation Y',
author: Guest
publisher: Andy Beal's Marketing Pilgrim

From link building to link earning: 3 ways to transition - 13 hours ago
Thursday, April 17, 2014, 14:05:39 GMT by Razvan Gavrilas
Focus less on manual link building and more on delivering awesome content and community help. You'll have a lot more to earn if you invest a lot more of your time to earning links and dishing out information that people actually want to link to.
author: Razvan Gavrilas
publisher: Search Engine Watch Blog

How to choose arresting images for your blog posts (and why you should) - 14 hours ago
Thursday, April 17, 2014, 13:35:28 GMT by Jerod Morris
You've read the headline. You're intrigued. "But," you might be thinking, "Why didn't you choose a different, more arresting image for this post?" Good question. First, because The Lede is a regular post series , and the graphic that Rafal created for us is a clear visual cue to our audience that a new episode has been posted. Second, because we are posting this episode a day early,
author: Jerod Morris
publisher: Copyblogger

Facebook's shatters into apps - and it's the only way forward - 14 hours ago
Thursday, April 17, 2014, 13:35:28 GMT by Josh Bernoff
Farhad Manjoo says " The Future of Facebook May Not Say 'Facebook' " in the New York Times. Read the article, because it clearly points the direction for the future of Facebook (and of nearly everything else). From the article: "What we're doing with Creative Labs is basically unbundling the big blue app," Mr. Zuckerberg said in a recent interview at the firm's headquarters in Menlo Park, Calif. In the past, he said, Facebook was one big thing,
author: Josh Bernoff
publisher: Groundswell

The lazy person's guide to writing great copy - fast! - 14 hours ago
Thursday, April 17, 2014, 13:15:17 GMT by Heather Lloyd-Martin
I love me my catnaps! Would you rather be hiking a wooded trail rather than writing your latest blog post? Or taking a quick catnap on the couch? Or catching up with friends? You can. You just need to learn how to write content the lazy way. "Lazy" doesn't mean that you write poor-quality content. Or you don't write at all. It means training your writing brain to write top-notch content, faster. Writing more efficiently has some pretty cool benefits. If you freelance,
author: Heather Lloyd-Martin
publisher: Seo Copywriting

Your brand versus your domain: 6 factors to consider - 14 hours ago
Thursday, April 17, 2014, 13:00:12 GMT by Adam Torkildson
When it comes to choosing the perfect brand name, certain factors are often used to evaluate potential options. ['] Author information Adam Torkildson PR Director at Disruptive Advertising Adam is the PR Director at Disruptive Advertising. He writes on Marketing, PR, PPC, Native Advertising and how these all interact with each other on sites like Forbes, SocialMediaToday, SEJ, Examiner and others.
author: Adam Torkildson
publisher: Search Engine Journal

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