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RSS Feed Readers Don't hit that buy button: 6 red flags in wordpress themes by @slobodanmanic - 2 minutes ago
Wednesday, August 20, 2014, 12:48:20 GMT by Slobodan Manic
When you activate a plugin that's not compatible with your WordPress setup, it's likely to be immediately apparent. If something's not right, odds are your site will be broken in some way, right away. Themes are a bit more complex. If you install a theme and instantly discover it's bad, consider yourself lucky. Because what a non standard-compliant theme can do to your site over time can be much more damaging than just a few minutes of downtime.
author: Slobodan Manic
publisher: Search Engine Journal

How to properly analyze ad text performance - 57 minutes ago
Wednesday, August 20, 2014, 11:52:59 GMT by Justin Freid
When setting up a paid search campaign, proper structure is essential for success. By not looking at the data from a holistic point of view, you may end up in a situation where you are making decisions off of non-statistically significant data.
author: Justin Freid
publisher: Search Engine Watch Blog

6 costly mistakes to avoid with shopping campaigns - 1 hour and 22 minutes ago
Wednesday, August 20, 2014, 11:27:49 GMT by Frederick Vallaeys
Have you transitioned your Product Listing Ads to Google's new campaign type, Shopping campaigns, yet? If not, what are you waiting for? Google is scheduled to retire PLA campaigns at the end of August, after several months of allowing advertisers run both PLA campaigns and Shopping campaigns. By this point, Optmyzr (my company), Marin, Google, and others have introduced new tools designed to make the transition smoother,
author: Frederick Vallaeys
publisher: Pronet Advertising

Infographic: create better visual content - 10 tips from emc, cisco, linkedin, microsoft, tumblr - 2 hours ago
Wednesday, August 20, 2014, 11:12:44 GMT by Lee Odden
"And what is the use of a book," thought Alice, "without pictures or conversation?" Alice in Wonderland Tell me something. When you look at your email inbox, feed reader or favorite social network, are you underwhelmed with information? I didn't think so. It's funny to think that way back when, you could get up and grab a cup of coffee while your email downloaded though a dial up connection. Today, it's all information overload wherever you go: laptop,
author: Lee Odden
publisher: Online Marketing Blog

Seo copywriting top 10: aug. 13 to 19, 2014 - 2 hours ago
Wednesday, August 20, 2014, 10:27:27 GMT by Tracy Mallette
Create a copywriting swipe file! You probably know what a copywriting swipe file is, and maybe you've been meaning to start one but haven't figured it out yet. Well, check out post #2 to finally figure it out! There's a bunch about SEO this week, as John McTigue helps you create a Hummingbird-worthy website, Michael Martinez brings you back to the core essentials, Barry Adams helps out with your SEO strategy,
author: Tracy Mallette
publisher: Seo Copywriting

The six principles of good choice architecture - 4 hours ago
Wednesday, August 20, 2014, 09:06:54 GMT by Paul Wood
"If anything you do influences the way people choose, then you are a choice architect". These are the words of Richard Thaler, a behavioural economist who is one of the authors of Nudge, a book about choice architecture and the role it can play in improving how people make choices. Choice architecture applies to all aspects of life but combines particularly well with marketing.
author: Paul Wood
publisher: SEOptimise

Announcing the all-new beginner's guide to link building - 5 hours ago
Wednesday, August 20, 2014, 07:36:19 GMT by Trevor-Klein
Posted by Trevor-Klein It is my great pleasure to announce the release of Moz's third guide for marketers, written by the inimitable Paddy Moogan of Distilled: We could tell you all about how high-quality, authoritative links pointing to your site benefit your standing in the SERPs, but instead we'll just copy the words straight from the proverbial horse's mouth: "Backlinks, even though there's some noise and certainly a lot of spam, for the most part are still a really,
author: Trevor-Klein
publisher: SEOmoz

Twitter to start showing you tweets from people you don't follow by @mattsouthern - 9 hours ago
Wednesday, August 20, 2014, 04:15:04 GMT by Matt Southern
Prepare yourself to start seeing tweets in your timeline from people you don't follow. A change to Twitter's timeline is going to start pulling in tweets from people you don't follow if Twitter consider's that tweet to be "popular or relevant." These new additions to Twitter's timeline started as an experiment but will now be a permanent change to the service. Twitter's FAQ page for the question "What is a Twitter timeline?
author: Matt Southern
publisher: Pronet Advertising

Google's amit singhal shares the top 10 search milestones of the past decade by @mattsouthern - 9 hours ago
Wednesday, August 20, 2014, 03:44:52 GMT by Matt Southern
Amit Singhal, Google's head of search, posted about his 14-year work anniversary on Google+ today and also shared what he feels are the 10 biggest Google search milestones since 2004. In 2004, 4 years after Singhal started working for Google, the company introduced their IPO. They've made a range of big bets since then, Singhal says, but the heart of Google is still search. Singhal also shares that there were a whopping 890 improvements to Google Search last year alone,
author: Matt Southern
publisher: Pronet Advertising

Introducing the ima sdk plugin for video.js - 13 hours ago
Wednesday, August 20, 2014, 00:13:34 GMT by Google Ads Developer Advisor
A few weeks ago we announced the new Google Media Framework , which includes a Video.js plugin for HTML5. Today we'll be diving a bit deeper into that plugin to show you how easy it is to do an IMA integration. Video.js is a JavaScript and CSS library that makes it easier to work with and build on HTML5 video. Combined with the IMA SDK plugin, the Video.js player becomes a fully integrated IMA SDK video player, and all in less than 10 lines of JavaScript!
author: Google Ads Developer Advisor
publisher: AdWords API

Here's the most honest back-to-school infographic you're ever going to see - 16 hours ago
Tuesday, August 19, 2014, 21:17:29 GMT by Cynthia Boris
My back-to-school shopping days are over but it all came back to me when I visited Staples last week. I was there for printer ink but I couldn't resist the four foot stack of 17 cent spiral notebooks and the racks of Disney character folders and the bins of colorful school tools. I didn't need any of it but I want it. . . all of it. . . it's a crazy emotional trigger made worse possibly by the fact that I was a teacher for 10 years.
author: Cynthia Boris
publisher: Andy Beal's Marketing Pilgrim

Dick smith masters operational communications with google apps and drive - 16 hours ago
Tuesday, August 19, 2014, 20:42:14 GMT by Jane Smith
Posted Daniel Chiha, Communications Specialist (Operations) at Dick Smith Editor's note: A few weeks ago, we announced Google Drive for Work , a new premium offering for businesses that includes unlimited storage, advanced audit reporting and new security controls. To celebrate the announcement and show how Drive helps businesses around the world, we're sharing a few stories from a handful of customers using Drive (and the rest of the Google Apps suite) in innovative ways.
author: Jane Smith
publisher: Google Enterprise

For top internet retailers 21% of sales come from mobile - 16 hours ago
Tuesday, August 19, 2014, 20:32:11 GMT by Cynthia Boris
How does $83.78 billion in revenue sound to you? That's what the top 500 leading retailers are expecting to see in mobile commerce by the end of the year. That's 79.9% growth over last year and 21% of total online sales for those sellers. The numbers come from the newly released " Internet Retailer 2015 Mobile 500 " report. Who is number one on the Top 500 list? Amazon, of course and they're not stopping until everyone on the planet has shopped their site.
author: Cynthia Boris
publisher: Andy Beal's Marketing Pilgrim

Google wages war on european link scheme networks - 17 hours ago
Tuesday, August 19, 2014, 20:01:59 GMT by Jessica Lee
Google has taken action against two fraudulent link networks as reports surface of manual penalty notifications hitting inboxes in Europe.
author: Jessica Lee
publisher: Search Engine Watch Blog

Seth godin's squidoo acquired by hubpages - 19 hours ago
Tuesday, August 19, 2014, 17:56:12 GMT by Ashley Zeckman
Some, but not all, Squidoo content will be rolled into content-sharing site HubPages by around October 1. What does this transition mean for users?
author: Ashley Zeckman
publisher: Search Engine Watch Blog

Resetting expectations - what business today needs to learn - 19 hours ago
Tuesday, August 19, 2014, 17:31:03 GMT by Live Search Webmaster Center
Today's new businesses have much in common with their older counterparts. The need to acquire new leads, drive revenue, market their product or service. The need to manage overhead, do more with less and stay one step ahead of the competition. So from, say 1974 to 2014, some things haven't changed much. One thing you never started a business without "back in the day" was a business plan.
author: Live Search Webmaster Center
publisher: Live Search Webmaster Center

Learn from the experts: spotlight on smx east 2014 speakers [sponsored] by @mattsouthern - 20 hours ago
Tuesday, August 19, 2014, 16:30:39 GMT by Matt Southern
This post is Sponsored by Search Marketing Expo - SMX East, September 30 - October 2 in New York City. Leading search marketing conference, SMX East, is returning to New York City on September 30 through October 2 at the Jacob K Javits Center. Last month we did a general preview about what to expect at SMX East, this month we're going to focus solely on the world-class speakers in attendance. You'll hear from: Brand marketers from the Fortune 500, e-retailers,
author: Matt Southern
publisher: Search Engine Journal

How to build a social online community: an interview with katy keim by @johnrampton - 20 hours ago
Tuesday, August 19, 2014, 16:30:39 GMT by John Rampton
As part of our SEJ interview series, I recently caught up with Katy Keim of Lithium to discuss how to build online communities. In the video below, Katy shares her best tips for how to build a social online community. Here are some key takeaways from the video: The best way to build an online community is to build a shared purpose with your customer " something that is mutually beneficial. An example Katy gives is the one created by Sephora.
author: John Rampton
publisher: Search Engine Journal

Introducing ad customizers in adwords api - 20 hours ago
Tuesday, August 19, 2014, 16:25:37 GMT by Google Ads Developer Advisor
Today, we are introducing ad customizers, a new way to insert dynamic information into your ads. Ad customizers work similarly to ad parameters . They allow you to set up a feed with dynamic data, targeted at specific campaigns, ad groups or keywords. Your ads then reference the information in those feeds so that the values are inserted when the ad is served. You can also create ads that dynamically count down to an event, by inserting {=COUNTDOWN(...)} in your ad.
author: Google Ads Developer Advisor
publisher: AdWords API

Google adwords launches website call conversions - 21 hours ago
Tuesday, August 19, 2014, 16:05:30 GMT by Lisa Lacy
AdWords will generate a forwarding number for each ad click that will measure calls made by consumers, enabling advertisers to attribute the call conversion and conversion value to each keyword.
author: Lisa Lacy
publisher: Search Engine Watch Blog

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Resetting expectations - what business today needs to learn
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