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RSS Feed Readers 'impersonator: rise of the bad bots' coming soon to a website near you - 4 minutes ago
Friday, December 19, 2014, 21:16:23 GMT by Cynthia Boris
They pop up on your site when you least expect them. Most won't do you harm but a few were born to be bad. Worst of all, they have the uncanny ability to impersonate a human being. They're bots and there's nothing you can do to stop them. (Insert dramatic 'dun-dun-dun' music here.) Web security company, Incapsula just published their annual bot report and while overall bot traffic is down, Impersonator bots are on the rise.
author: Cynthia Boris
publisher: Andy Beal's Marketing Pilgrim

Announcing reddit notes - 3 hours ago
Friday, December 19, 2014, 18:30:22 GMT by the reddit admins
We raised some funding in September, and we promised to reserve a portion to give back to the community. If you're hearing about this for the first time, check out the official blog post here . A few weeks ago, we asked you what you thought would be the best ways for us to follow through on the promise . Thank you to the thousands of you who participated. You shared with us a variety of creative ideas - from donating to charities , to crowdfunding community-sourced projects ,
author: the reddit admins
publisher: reddit

Bing integrates amber alerts and updates local search on mobile - 4 hours ago
Friday, December 19, 2014, 17:40:01 GMT by Yuyu Chen
Bing has integrated AMBER Alerts into its search engine, as well as enhanced its local search capabilities for mobile.
author: Yuyu Chen
publisher: Search Engine Watch Blog

Breaking down learning barriers in latin america - 4 hours ago
Friday, December 19, 2014, 17:24:56 GMT by Jane Smith
Posted by Jack Fermon, Technical Program Manager, Google for Education (Cross-posted on the Google for Education Blog ) Educators across Latin America are changing what it means to "go to school" by introducing new learning models that prepare their students for real-world problems. Inspired by their ambitious goals and innovative approaches, we're highlighting a few ways that schools in the region have made strides with the support of technology,
author: Jane Smith
publisher: Google Enterprise

Deprecation of active view not_* report columns in the dfp api - 4 hours ago
Friday, December 19, 2014, 16:54:45 GMT by Google Ads Developer Advisor
In the coming weeks, we will be deprecating all ACTIVE_VIEW_NOT* report columns in v201405, v201403, v201311 and v201306 of the DFP API. These columns are no longer supported in the DFP query tool, and the DFP API is following suit. The following columns will be affected: Column.TOTAL_ACTIVE_VIEW_NOT_VIEWABLE_IMPRESSIONS Column.TOTAL_ACTIVE_VIEW_NOT_MEASURABLE_IMPRESSIONS Column.AD_SERVER_ACTIVE_VIEW_NOT_VIEWABLE_IMPRESSIONS Column.
author: Google Ads Developer Advisor
publisher: AdWords API

Let's celebrate the season of giving - 5 hours ago
Friday, December 19, 2014, 15:54:22 GMT by ewood
It's the season of giving, and there are a lot of ways to give"by donating, by volunteering, by surprising a stranger with a random act of kindness. And we're joining in to help spread the holiday cheer . This month, Google.org is giving more than $15 million in grants to organizations using technology to address some of the world's biggest problems. From San Francisco to Western Africa, these organizations are making a direct impact on people around the world, every day.
author: ewood
publisher: Official Google Blog

3 ways we failed at b2b ppc in 2014 - 6 hours ago
Friday, December 19, 2014, 15:19:09 GMT by Pauline Jakober
In the spirit of reflection as the year comes to a close, here are three PPC scenarios from the past year that just didn't pan out.
author: Pauline Jakober
publisher: Search Engine Watch Blog

Think big, but cautiously when transitioning ppc accounts by @matt_umbro - 7 hours ago
Friday, December 19, 2014, 14:03:40 GMT by Matt Umbro
During my career, I've been involved in many PPC sales. Whether conducting an audit, answering questions, or helping with projections, I have assisted in nearly every step of the process. For me, the sales portion is the easy part. What I've constantly tried to improve over the years is my ability to better transition accounts. When I talk about the transition,
author: Matt Umbro
publisher: Pronet Advertising

4 seo answers your development team needs in 2015 - 8 hours ago
Friday, December 19, 2014, 13:28:29 GMT by Brittney Sheffield
As we move into 2015 we have a responsibility as SEOs to positively shape the outcome of any Web development project we're a part of. That means providing answers to questions posed by stakeholders and the developers about the current state of search.
author: Brittney Sheffield
publisher: Search Engine Watch Blog

No turkey?! christmas celebrations around the world - 8 hours ago
Friday, December 19, 2014, 13:03:20 GMT by Gemma Birch
Many of the Webcertain team won't be spending Christmas in the UK - they'll be flying off to join family and friends in their home countries. As we prepare for one of the biggest celebrations of the year, we wanted to take a look at how Christmas festivities vary around the world. Christmas without Turkey Unimaginable to many people in the UK, but not everybody sits down to a big Turkey dinner at Christmas. Roast meat is quite common but this would often be Duck,
author: Gemma Birch
publisher: Multilingual Search

How to make your content shine online with john boitnott #marketingnerds podcast by @johnrampton - 9 hours ago
Friday, December 19, 2014, 12:23:03 GMT by John Rampton
In the latest Marketing Nerds Podcast, I had the chance to sit down with John Boitnott. We discussed the latest changes in content, as well as how to really make your content shine online. Mr. Boitnott has been in the content space for 15+ years as a reporter for large companies as well as a blogger for Inc, Entrepreneur, and VentureBeat. In this episode of Marketing Nerds,
author: John Rampton
publisher: Search Engine Journal

Online marketing news: google responds to responsive, a twitter minute, facebook offers - 10 hours ago
Friday, December 19, 2014, 11:12:37 GMT by Ben Brausen
A Twitter Minute - A minute isn't that long, is it? What can take place in just 1 minute? Find out what goes down on Twitter in just 60 seconds. WhoIsHostingThis? Report: U.S. Mobile Search Spend Expected To Overtake Desktop Next Year - eMarketer's lastest estimates encompass PPC and SEO spending on smartphones and tablets. Search Engine Land Yahoo Will Pass Twitter for Mobile Ad Revenue Share in 2015 - Twitter is expected to carve out a 3.56 percent share of the U.S.
author: Ben Brausen
publisher: Online Marketing Blog

Information architecture for seo - whiteboard friday - 12 hours ago
Friday, December 19, 2014, 09:01:47 GMT by randfish
Posted by randfish It wasn't too long ago that there was significant tension between information architects and SEOs; one group wanted to make things easier for humans, the other for search engines. That line is largely disappearing, and there are several best practices in IA that can lead to great benefits in search. In today's Whiteboard Friday, Rand explains what they are and how we can benefit from them. For reference, here's a still of this week's whiteboard!
author: randfish
publisher: SEOmoz

Wordpress 4.1 is now available: here's what's new by @mattsouthern - 21 hours ago
Friday, December 19, 2014, 00:08:30 GMT by Matt Southern
WordPress announced the release of version 4.1 of it's software today, which is now available to either download or update directly from your WordPress dashboard. The new version of WordPress is code named "Dinah" in honor of jazz singer Dinah Washington. In addition to a new default theme, it comes with several new features designed to keep you focused on what matters most " creating content. In this post I'll go over some of the new features of WordPress 4.
author: Matt Southern
publisher: Search Engine Journal

2014 year in review: search - 22 hours ago
Thursday, December 18, 2014, 23:43:21 GMT by Cynthia Boris
Search is more than just an online tool to help you find things faster. Search is a time capsule. Gathered one keystroke at a time, with millions of people submitting billions of queries; search results tell us what was important to a large portion of our population at any given moment in time. The trend lists, Google, Yahoo and Bing produce at the end of the year, are mini-history lessons for future generations. When I see these year-end trend lists,
author: Cynthia Boris
publisher: Andy Beal's Marketing Pilgrim

A year in review: celebrating our customers' successes - 22 hours ago
Thursday, December 18, 2014, 23:33:16 GMT by Rob Newton
It's been a busy year for our customers. We've been inspired to learn from all of you - advertisers from around the world, large and small, across so many industries. Thank you for the feedback you have given on our products as well as the insights you've shared. As we come to the end of 2014, we want to share some customer stories that we hope inspire you as much as they have inspired us. L'Oréal Paris builds brand love with search.
author: Rob Newton
publisher: Inside AdWords

Social media marketing for small business: 6 tips to help influence content sharing - 23 hours ago
Thursday, December 18, 2014, 22:48:00 GMT by Tina Kelleher - MSFT
With Hanukkah in full swing and Christmas coming up next week, most people are either wrapping up the last of their holiday shopping, or else they're getting ready to start (gotta love those last minute shoppers!). For those of us who are mentally moving beyond the holidays, our thoughts are shifting from gifts and button-busting meals to resolutions and self-improvement.
author: Tina Kelleher - MSFT
publisher: Microsoft Advertising Community

Online spending breaks million dollar a day record - 23 hours ago
Thursday, December 18, 2014, 21:57:40 GMT by Cynthia Boris
Happy Free Shipping Day, everyone! Today's the day when the post office rejoices (business!) then laments (too much business!) as shoppers around the globe rush around online to find those last few gifts for family and friends. Luke Knowles and his wife started Free Shipping Day seven years ago but it really took hold in 2011 when shoppers responded and made it the highest-earning Friday in online retail history.
author: Cynthia Boris
publisher: Andy Beal's Marketing Pilgrim

New google metric reveals which products drive store visits - 23 hours ago
Thursday, December 18, 2014, 21:57:40 GMT by Yuyu Chen
Now, with the help of a new metric called "store visit measurement," advertisers in the U.S. can decide which products to include in their search listings.
author: Yuyu Chen
publisher: Search Engine Watch Blog

Measure more: improving estimated total conversions with store visit insights - 24 hours ago
Thursday, December 18, 2014, 21:27:29 GMT by Rob Newton
People are living their lives online, using multiple devices throughout the day to shop, communicate and stay entertained. This constant connectivity means customers are engaging with your business in new ways after seeing your online ad - they might call your business, download your app or go to your store. Last year, we introduced Estimated Total Conversions (ETC) to give you a more complete picture of how AdWords drives these new conversion types. Since then,
author: Rob Newton
publisher: Inside AdWords

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