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RSS Feed Readers Seo trends that will stick through the new year - 13 minutes ago
Monday, December 22, 2014, 19:52:18 GMT by Search Engine Guide
by Jayson DeMers SEO is characterized by constant change. Rapid adoption of mobile devices for Internet use is playing a big role in that. To keep up with the way Google ranks websites and how users look for information, it's important for your company to implement evolving SEO strategies for 2015. Google algorithms We were introduced to Google Pigeon in 2014, and that had substantial effects on SEO.
author: Search Engine Guide
publisher: Search Engine Guide

Here's the speakers for sej summit santa monica! (part 1) by @mattsouthern - 4 hours ago
Monday, December 22, 2014, 16:21:02 GMT by Matt Southern
The SEJ team has been hard at work behind the scenes to secure the best speakers for 2015's first SEJ Summit, hosted by Searchmetrics, to take place on February 24 at the JW Marriott Le Merigot in Santa Monica, CA. We are excited to share these names with you, and now that everything is confirmed we can finally unveil the first round of speakers! In case you're asking "What is SEJ Summit?", allow me to get you up to speed.
author: Matt Southern
publisher: Search Engine Journal

3 reasons why your content marketing may have failed in 2014 - 4 hours ago
Monday, December 22, 2014, 16:10:58 GMT by James Anderson
Content marketing is a tactic that requires research, testing and then a strategy on how to proceed. A lot of businesses tried content marketing for the first time in 2014. Those who didn't see the results they were looking for, shouldn't rush to throw in the towel. A Google search for the words 'content marketing' pulls up some 355 million results. Narrow that search down to just the past year and the results are around 311 million.
author: James Anderson
publisher: Online Marketing Blog

Your guide to creating a successful seo link-building campaign - 4 hours ago
Monday, December 22, 2014, 15:40:47 GMT by Jayson DeMers
As Google and other search engines continue to evolve, your strategy may need to change, but one thing's certain: Google will never penalize or suppress quality content from its ranking algorithm.
author: Jayson DeMers
publisher: Search Engine Watch Blog

An easy fix for 5 website woes that can threaten your business - 5 hours ago
Monday, December 22, 2014, 14:50:28 GMT by Demian Farnworth
It's something that hangs heavy over your head every day. You've got traffic flowing to your site. You've built an audience and overcome the obscurity problem. The number of links pointing to your site grows every day, social shares to your content rise with each passing moment, and you've recently started creating products and services your audience loves and buys.
author: Demian Farnworth
publisher: Copyblogger

Using buyer personas to boost your paid search performance by @andrea099 - 6 hours ago
Monday, December 22, 2014, 14:05:10 GMT by Andrea Atkins
You've got your search terms and you've got your budget set, but do you really know who you're marketing to when you create a new paid search campaign? Though buyer personas have been a key element of traditional marketing campaigns, they are often overlooked when creating campaigns for digital media. This is tragic,
author: Andrea Atkins
publisher: Search Engine Journal

Advanced seo for javascript sites: snapshot pages - 6 hours ago
Monday, December 22, 2014, 13:35:01 GMT by Andrew Delamarter
We covered some basic approaches to SEO for JavaScript in an earlier post, but a complex subject deserves an in-depth treatment. So let's take a deeper look.
author: Andrew Delamarter
publisher: Search Engine Watch Blog

10 questions for steve jobs - 8 hours ago
Monday, December 22, 2014, 12:29:35 GMT by Scott Gerber
What would you ask Steve Jobs if you had the chance? The post 10 Questions for Steve Jobs appeared first on Search Engine Journal .
author: Scott Gerber
publisher: Search Engine Journal

International seo study: how searchers perceive country code top-level domains - 11 hours ago
Monday, December 22, 2014, 08:53:13 GMT by 5le
Posted by 5le The decision to focus your site on an international audience is a big step and one fraught with complexities. There are, of course, issues to deal with around language and user experience, but in addition there are some big technical choices to make including what domains to use. Any authoritative international SEO guide will elaborate on the differences between the options of subdirectory , subdomain , and country-code top level domain (CCTLD).
author: 5le
publisher: SEOmoz

50 awesome and inspiring responsive website designs from 2014 by @albertcostill - 1 day and 4 hours ago
Sunday, December 21, 2014, 15:57:02 GMT by Albert Costill
You probably heard retailers began their holiday season with record-setting sales during "Cyber Week" - the shopping period between Thanksgiving and Cyber Monday. Real-time data from IBM Digital Analytics Benchmark shows online sales grew 8.5% since 2013. Even more interesting, although not surprising, was the fact that "mobile sales up 27.6% year-over-year." On Cyber Monday specifically, "mobile traffic accounted for 41.2% of all online traffic, up 30.
author: Albert Costill
publisher: Search Engine Journal

5 sources of online traffic you've never heard of by @krnshrm - 2 days ago
Saturday, December 20, 2014, 15:23:00 GMT by Karan Sharma
Online traffic is one of the key performance indicators for online businesses, as it directly affects the number of leads your business acquires. Most online marketers focus their attention on the most well-known sources like search engines, social media channels, and well-known (high-bandwidth) websites. There is nothing wrong with taking the road well-traveled, but don't stop there. Take a few extra steps could mean a huge increase in traffic.
author: Karan Sharma
publisher: Search Engine Journal

Happy holidays from bing ads... see you in 2015! - 3 days ago
Friday, December 19, 2014, 21:51:36 GMT by Tina Kelleher - MSFT
If your office is anything like mine, it's a ghost town today and will probably be even more so next week. Given that holiday vacations are the norm around this time of year, the Bing Ads Blog will not being publishing anything new between now and the new year, so rest assured that you won't miss anything if you take a break from checking in. You'll still find some tips and info popping up on Twitter and Facebook here and there,
author: Tina Kelleher - MSFT
publisher: Microsoft Advertising Community

Friday round-up: gifts from all your favorite social media sites - 3 days ago
Friday, December 19, 2014, 21:46:34 GMT by Cynthia Boris
It's Friday and time for another round-up. Do you realize that one week from today it will all be over. Instead of buying gifts for each other, we'll be standing in even longer lines to return what we got so we can buy what we want. That's the American way. The day after Christmas is one of my favorites because I love a post-holiday sale. Half price Hickory Farms cheese boxes, rolls of wrapping paper for 25 cents,
author: Cynthia Boris
publisher: Andy Beal's Marketing Pilgrim

Is email marketing effective? three examples that prove it is by @ - 3 days ago
Friday, December 19, 2014, 21:26:26 GMT by Dan Shewan
Email marketing gets a bad rap. Sure, it's not quite as embarrassing as direct mail (which is somehow a $12 billion per year industry), but it's pretty close. Many marketers have been seduced by social media advertising, perceiving it to be not only "cooler," but also more effective than email marketing. There's no denying that social media gets a lot more media attention than email marketing. However,
author: Dan Shewan
publisher: Search Engine Journal

'impersonator: rise of the bad bots' coming soon to a website near you - 3 days ago
Friday, December 19, 2014, 21:16:23 GMT by Cynthia Boris
They pop up on your site when you least expect them. Most won't do you harm but a few were born to be bad. Worst of all, they have the uncanny ability to impersonate a human being. They're bots and there's nothing you can do to stop them. (Insert dramatic 'dun-dun-dun' music here.) Web security company, Incapsula just published their annual bot report and while overall bot traffic is down, Impersonator bots are on the rise.
author: Cynthia Boris
publisher: Andy Beal's Marketing Pilgrim

Announcing reddit notes - 3 days ago
Friday, December 19, 2014, 18:30:22 GMT by the reddit admins
We raised some funding in September, and we promised to reserve a portion to give back to the community. If you're hearing about this for the first time, check out the official blog post here . A few weeks ago, we asked you what you thought would be the best ways for us to follow through on the promise . Thank you to the thousands of you who participated. You shared with us a variety of creative ideas - from donating to charities , to crowdfunding community-sourced projects ,
author: the reddit admins
publisher: reddit

Bing integrates amber alerts and updates local search on mobile - 3 days ago
Friday, December 19, 2014, 17:40:01 GMT by Yuyu Chen
Bing has integrated AMBER Alerts into its search engine, as well as enhanced its local search capabilities for mobile.
author: Yuyu Chen
publisher: Search Engine Watch Blog

Breaking down learning barriers in latin america - 3 days ago
Friday, December 19, 2014, 17:24:56 GMT by Jane Smith
Posted by Jack Fermon, Technical Program Manager, Google for Education (Cross-posted on the Google for Education Blog ) Educators across Latin America are changing what it means to "go to school" by introducing new learning models that prepare their students for real-world problems. Inspired by their ambitious goals and innovative approaches, we're highlighting a few ways that schools in the region have made strides with the support of technology,
author: Jane Smith
publisher: Google Enterprise

Deprecation of active view not_* report columns in the dfp api - 3 days ago
Friday, December 19, 2014, 16:54:45 GMT by Google Ads Developer Advisor
In the coming weeks, we will be deprecating all ACTIVE_VIEW_NOT* report columns in v201405, v201403, v201311 and v201306 of the DFP API. These columns are no longer supported in the DFP query tool, and the DFP API is following suit. The following columns will be affected: Column.TOTAL_ACTIVE_VIEW_NOT_VIEWABLE_IMPRESSIONS Column.TOTAL_ACTIVE_VIEW_NOT_MEASURABLE_IMPRESSIONS Column.AD_SERVER_ACTIVE_VIEW_NOT_VIEWABLE_IMPRESSIONS Column.
author: Google Ads Developer Advisor
publisher: AdWords API

Let's celebrate the season of giving - 3 days ago
Friday, December 19, 2014, 15:54:22 GMT by ewood
It's the season of giving, and there are a lot of ways to give"by donating, by volunteering, by surprising a stranger with a random act of kindness. And we're joining in to help spread the holiday cheer . This month, is giving more than $15 million in grants to organizations using technology to address some of the world's biggest problems. From San Francisco to Western Africa, these organizations are making a direct impact on people around the world, every day.
author: ewood
publisher: Official Google Blog

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