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RSS Feed Readers 3 new bing ads geotargeting features now available - 60 minutes ago
Tuesday, July 22, 2014, 17:50:14 GMT by Jessica Lee
Bing Ads has updated its geotargeting to give advertisers better map control and radius targeting. It also combines the ability to use radius targeting with location targeting. The updates are available in Bing Ads Editor and V9 API.
author: Jessica Lee
publisher: Search Engine Watch Blog

Tips for spicing up your keyword relevance score - 1 hour and 25 minutes ago
Tuesday, July 22, 2014, 17:25:04 GMT by Gwendolyn Kestrel - MSFT
Excellent keyword relevance is critical for a high Quality Score -a better Quality Score means increased chances to serve and sometimes even lower cost-to-serve! For example, consider the Contoso Spice Company. Their recipe for success includes marketing and selling a wide selection of culinary herbs, seeds, and spices from around the world to a variety of sellers, restaurants, and spice-loving individuals in the US market.
author: Gwendolyn Kestrel - MSFT
publisher: Microsoft Advertising Community

New app-based search engine startup relcy tries to reset seo - 2 hours ago
Tuesday, July 22, 2014, 16:44:51 GMT by Dan Cristo
The idea behind Relcy is to index and rank the content stored within apps on your phone, giving you the ability to search content across all your apps, which the major search engines, like Google, can't access. What could it mean for SEO?
author: Dan Cristo
publisher: Search Engine Watch Blog

The facebook backlash? the rise of private online journals - 3 hours ago
Tuesday, July 22, 2014, 15:44:28 GMT by Andy Beal
This past week I launched Journalate , an online private journal. I had two reasons for building Journalate. First, I wanted a place where I could share and review my thoughts, ideas, prayers, and rants from any device-without worrying that they would be seen by the wrong person. Journalate was built to be secure, encrypted and private. Secondly, as someone that has watched reputations self-destruct because of something that should not have been posted publicly,
author: Andy Beal
publisher: Andy Beal's Marketing Pilgrim

Google glass: segway for your face? by @albertcostill - 3 hours ago
Tuesday, July 22, 2014, 15:44:26 GMT by Albert Costill
Do you remember when the Segway was first released way back in 2001? It generated a lot of buzz from heavyweights like Steve Jobs and Jeff Bezos, the media, and the general public. And why not? It is an easy to operate two-wheeled, self-balancing, battery-powered electric vehicle. In short, it was an achievement inventor Dean Kamen declared "will be to the car what the car was to the horse and buggy" in an interview with Time. However,
author: Albert Costill
publisher: Search Engine Journal

The ultimate guide to yandex metrica - the update! - 4 hours ago
Tuesday, July 22, 2014, 14:24:00 GMT by Justyna Wilner
If the title of this blog post sounds familiar to you, it's down to the fact that the online world has changed significantly since last week! Exactly a week ago, I published a comprehensive article on Yandex Metrica - the analytics tool from Russian search leader, Yandex - explaining all report types, as well as the procedure for setting up an account and defining goals. However,
author: Justyna Wilner
publisher: Multilingual Search

Academics and the little box challenge - 5 hours ago
Tuesday, July 22, 2014, 14:18:56 GMT by Research @ Google
Posted by Maggie Johnson, Director of Education and University Relations Think shrink! Min it to win it! Smaller is baller! That's what the Little Box Challenge is all about: developing a high power density inverter. It's a competition presented by Google and the Institute of Electrical and Electronics Engineers Power Electronics Society (IEEE PELS) - not only a grand engineering challenge, but your chance to make a big impact on the future of renewables and electricity.
author: Research @ Google
publisher: Google Research

Little box challenge opens for submissions - 5 hours ago
Tuesday, July 22, 2014, 14:18:55 GMT by Emily Wood
These days, if you're an engineer, inventor or just a tinkerer with a garage, you don't have to look far for a juicy opportunity: there are cash prize challenges dedicated to landing on the moon , building a self-driving car , cleaning the oceans , or inventing an extra-clever robot . Today, together with the IEEE , we're adding one more: shrinking a big box into a little box. Seriously. Of course, there's more to it than that.
author: Emily Wood
publisher: Official Google Blog

Managing your robots.txt file effectively - 5 hours ago
Tuesday, July 22, 2014, 13:53:48 GMT by Josh McCoy
Robots.txt, when used correctly, can help you aid search engines with site crawling. But simple mistakes may stop search engines from crawling your site. Here's how to use robots.txt, and some tools you can use to check for mistakes.
author: Josh McCoy
publisher: Search Engine Watch Blog

Beyond niches: tap into this psychological driver to create the ultimate message - 5 hours ago
Tuesday, July 22, 2014, 13:23:38 GMT by Demian Farnworth
The number of blog posts published every day is absurd. Let's just say it exceeds the population of the four largest countries in the world and be done with it. Maybe that's true and maybe it isn't. The point is " and we all know it " the volume of written content online is overwhelming . And let's not forget about other media: videos, podcasts, Google+ Hangouts, photographs , etc. Shock is one way to describe our reaction to the tonnage dumped each day.
author: Demian Farnworth
publisher: Copyblogger

Working on the go gets easier with google and uber - 6 hours ago
Tuesday, July 22, 2014, 13:18:34 GMT by Jane Smith
Posted by Kelly Campbell, Director of Enterprise Marketing Work doesn't just get done in the office: ideas are born and deals are closed from the patios of coffee shops, the benches of train stations and the backseats of taxi cabs. And in the summer, when the office is often the last place many of us want to be, it's even more essential to get work done faster from anywhere " even on the way to where you're going. At Google,
author: Jane Smith
publisher: Google Enterprise

5 data-driven ways to get your facebook post seen by your audience - 7 hours ago
Tuesday, July 22, 2014, 12:08:08 GMT by Sabel Harris
If you've been struggling with Facebook lately for your brand page, don't think you're alone. Between changes to the layout of brand pages, News Feed algorithm adjustments, and countless other tweaks and changes, marketers are constantly on their toes anticipating what's coming next. A current issue that many are facing is the decline of a post's organic reach. Marketers have had their organic reach cut by more than half with their Page's published posts.
author: Sabel Harris
publisher: Search Engine Journal

4 amazing things you simply must know about sensational headlines - 7 hours ago
Tuesday, July 22, 2014, 11:53:04 GMT by Nathan Safran
If readers are developing headline fatigue, but content creators continue to be chartered with driving traffic, where does that leave marketers when it comes to how to approach headlines? Here are some key takeaways from a study of headlines.
author: Nathan Safran
publisher: Search Engine Watch Blog

How to do link building at offline events by @linkbuildingjon - 7 hours ago
Tuesday, July 22, 2014, 11:22:52 GMT by Jon Ball
As link builders, we can get a bit "stuck in our ways". Sometimes we focus too much on the technical aspects of building links and forget that link building should be a creative endeavor. By allowing ourselves to be creative we begin to realize there are numerous way to build links through a multitude of channels. One such channel is offline, in the "real" world. Although links exist online, it doesn't mean we can't utilize offline strategies to build links.
author: Jon Ball
publisher: Pronet Advertising

Google love grows, bing satisfaction drops among u.s. customers [survey] - 9 hours ago
Tuesday, July 22, 2014, 09:47:19 GMT by Danny Goodwin
Love it or hate it, Google is loved by customers. Bing? No so much? And Yahoo, the love is pretty much gone. That's according to 70,000 users who were surveyed as part of the 2014 American Customer Satisfaction Index (ACSI)E-Business Report.
author: Danny Goodwin
publisher: Search Engine Watch Blog

Label keywords and ads in bulk with an adwords script - 10 hours ago
Tuesday, July 22, 2014, 09:12:04 GMT by Tamsin Mehew
Last month I had an AdWords Script for bulk labelling ad groups - here's a similar one to label keywords and creative. Now you can cover everything in your account in labels, until it looks like an explosion in a post-it factory!
author: Tamsin Mehew
publisher: SEOptimise

The broken art of company blogging (and the ignored metric that could save us all) - 11 hours ago
Tuesday, July 22, 2014, 07:31:27 GMT by evolvingSEO
Posted by evolvingSEO The perception of success The following screenshot is from an actual blog post. Based upon what you see here, would you call it successful? I think it depends on perception. The optimist might see this: 590 LinkedIn Shares (This also might be what you put in reports to your boss) :) The Twitter and Facebook manager might see this: 70 Tweets and 21 Likes I see this: Zero comments Same blog post; three different measures of success. One looks great,
author: evolvingSEO
publisher: SEOmoz

Get started australia (part 7/9): setting the right bids & budgets - 13 hours ago
Tuesday, July 22, 2014, 05:55:56 GMT by John Kim - MSFT
In our previous post we learned about the differences between match types and negative keywords. In this post we will discuss setting campaign budgets and choosing the right bids for the keywords and match types combinations you have selected. Setting.
author: John Kim - MSFT
publisher: adCenter Advertiser

Twitter is making direct messaging more private and user friendly by @mattsouthern - 18 hours ago
Tuesday, July 22, 2014, 01:04:09 GMT by Matt Southern
Twitter announced on Friday that changes are coming to their direct messages are sent and stored across the network. Twitter's support account made the announcement via a Tweet that emphasized the upgrade would make deleting DMs more consistent: Over the next few weeks, we're rolling out an update that makes deleting DMs more consistent across web and mobile. " Twitter Support (@Support) July 18, 2014 This may not sound like a major updates,
author: Matt Southern
publisher: Search Engine Journal

Save facebook posts, read them later: new feature announced by @mattsouthern - 18 hours ago
Tuesday, July 22, 2014, 00:49:04 GMT by Matt Southern
Today, Facebook announced the addition of a new feature that will allow users to save items found while browsing Facebook for later viewing. Every day, people find all sorts of interesting items on Facebook that they don't have time to explore right away. Now you can save items that you find on Facebook to check out later when you have more time. With this new update you will be able to save items like links, places, movies, TV and music. All items saved are private,
author: Matt Southern
publisher: Search Engine Journal

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