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RSS Feed Readers Let the games begin! a choose-your-own-blog adventure - 49 minutes ago
Saturday, October 25, 2014, 15:26:18 GMT by Keith Mitchell
If you have NOT registered for Extra Life, go to section 1 If you ARE registered for Extra Life, go to section 3 If you forgot what Extra Life is, check out our first blog post on it. Want the TL;DR? Head straight to section 6. Thanks again to /u/EditingAndLayout for some high quality gifs! Section 1: There's still time! Helllllo there non-Extra Lifer! Today, many redditors are playing games for 24 hours straight to raise money for Children's Miracle Network Hospitals.
author: Keith Mitchell
publisher: reddit

Competitive analysis: a look into the online food industry by @vogellara - 49 minutes ago
Saturday, October 25, 2014, 15:26:18 GMT by Lara Vogel
The Internet has brought many changes to our lives, from the way we communicate to how we work and entertain ourselves. Today, I will discuss how the Internet has revolutionized one of the most ancient and essential practice of us human beings: eating! Nowadays, how many of us still have time to spend shopping at supermarket, and even more time at home to prepare a meal from scratch? Whether you want to buy groceries without leaving your home,
author: Lara Vogel
publisher: Pronet Advertising

Ad-free social network ello raises $5.5 million in new venture funding by @mattsouthern - 8 hours ago
Saturday, October 25, 2014, 07:53:42 GMT by Matt Southern
Ello, the new social network that whose mandate is to never display ads or sell user data, just completed a round of venture funding where they raised $5.5 million. Re/code originally reported this news, which they received from Ello CEO Paul Budnitz. According to Budnitz, the funding will be put towards building the back-end infrastructure to better support Ello's rapidly growing user base. Ello has gained hundreds of thousands of users in only a matter of weeks.
author: Matt Southern
publisher: Search Engine Journal

Larry page transfers leadership of core google products, including search, re/code reports by @mattsouthern - 10 hours ago
Saturday, October 25, 2014, 05:52:59 GMT by Matt Southern
Re/code reported late Friday evening on a reorganization of Google management. Sources close to the situation tell Re/code that Google CEO Larry Page is transferring leadership of core Google products to Sundar Pichai. A memo was reportedly sent to Google staff this afternoon informing them of the changes. Pichai will now oversee research, search, maps, Google+, commerce and ad products and infrastructure. In addition,
author: Matt Southern
publisher: Pronet Advertising

Facebook embraces anonymity with the launch of new 'rooms' ios app by @mattsouthern - 18 hours ago
Friday, October 24, 2014, 22:05:18 GMT by Matt Southern
Facebook has announced the launch of new iOS app that encourages users to interact anonymously in a way that's reminiscent of late 90's - early 2000's chat rooms. The company concedes that's where the inspiration for the app came from, stating in the announcement that 'Rooms' was "inspired by both the ethos of these early web communities and the capabilities of modern smartphones." Rooms works by allowing users to create their own identities,
author: Matt Southern
publisher: Search Engine Journal

Friday social round-up: linkedin, pandora and twitter halloween - 19 hours ago
Friday, October 24, 2014, 21:15:00 GMT by Cynthia Boris
It's the Friday round-up: this time, it's social! A Very Twitter Halloween October 31 is only a week away but Twitter says it's not too late to get your piece of the $7 billion dollar Halloween pie. One of the great things about social is that you can jump on a trend at the last minute so you have plenty of time to whip up some Halloween treats. Some of the best content will be shared on Halloween, after everyone has donned their costumes,
author: Cynthia Boris
publisher: Andy Beal's Marketing Pilgrim

Tumblr announces 40 percent growth and a fancy new video player - 19 hours ago
Friday, October 24, 2014, 21:15:00 GMT by Cynthia Boris
You've heard of Pop-Up Video? Tumblr now has Pop-Out Video! I know that sounds like they've perfected an incredible 3D video player but no. . . . What it really means is that you can pop the video out of any Tumblr stream so you can watch on a continuous loop while you skim your Tumblr feed. Instant second screen! But that's not all! Log on now and you can embed your Vine and Instagram videos absolutely FREE! I know it looks like I made that cheesy graphic,
author: Cynthia Boris
publisher: Andy Beal's Marketing Pilgrim

Through the google lens: search trends october 17-23 - 21 hours ago
Friday, October 24, 2014, 19:44:27 GMT by Emily Wood
So what's the word on the (internet) street these days? Search trends has you covered with the latest news that had everyone talking this past week. The hard goodbye This week, searchers paid their respects to legendary clothing designer Oscar de La Renta , who he passed away on Monday at the age of 82. Once called "The Sultan of Suave," De la Renta was known for evening gowns that regularly graced the red carpets of Hollywood-and the closets of the White House.
author: Emily Wood
publisher: Official Google Blog

Do online shoppers still care about brands? - 21 hours ago
Friday, October 24, 2014, 19:39:26 GMT by Search Engine Guide
by Mike Moran Conventional wisdom says that shoppers do not care about brands anymore. Retailers lament that brand loyalty is dead-that customers just search for products now instead of coming to their websites. Where once shoppers cared about Sears, Macy's, or dozens of other names, now they don't care where they buy from. To some extent they are right, but they are drawing the wrong conclusion. It isn't that brands don't matter anymore.
author: Search Engine Guide
publisher: Search Engine Guide

Bing ads scheduled maintenance on sunday, november 2 from 11am to 12pm (pacific time) - 21 hours ago
Friday, October 24, 2014, 19:14:19 GMT by Devang Gandhi - MSFT
On Sunday, November 2, some Bing Ads systems will be unavailable from approximately 11:00 am to 12:00 pm Pacific Time due to system maintenance. During this time, your campaigns will continue to run normally and ads will serve. You will be able to log.
author: Devang Gandhi - MSFT
publisher: adCenter Advertiser

Bing ads opportunities tab is now available in all markets - 21 hours ago
Friday, October 24, 2014, 18:59:11 GMT by Rachel Li - MSFT
Back in August, we announced the availability of the Opportunities tab in Bing Ads with the caveat that it was a US only release at that time. Today, Im pleased to let you know that the Opportunities tab has now been rolled out to all Bing Ads markets!* If youre not already familiar with the Opportunities tab, its a feature within Bing Ads that not only provides you with campaign performance optimization suggestions,
author: Rachel Li - MSFT
publisher: Microsoft Advertising Community

Universal event tracking: a new and improved way to track your sites' activities in bing ads - 22 hours ago
Friday, October 24, 2014, 17:58:51 GMT by Nishant Gupta - MSFT
We are pleased to announce the general availability of Universal Event Tracking (UET) to our advertisers worldwide. UET provides a simple yet powerful way to define and track goals (performance/conversion) that are important for your business. With UET.
author: Nishant Gupta - MSFT
publisher: adCenter Advertiser

Helping teachers teach computer science - 23 hours ago
Friday, October 24, 2014, 17:33:42 GMT by Research @ Google
Posted by Karen Parker, Education Program Manager and Jason Ravitz, Education Evaluation Manager (Cross-posted on the Google for Education Blog ) Since 2009, Google's CS4HS (Computer Science for High School) grant program has connected more than 12,000 computer science (CS) teachers with skills and resources to teach CS in fun and relevant ways. An estimated 600,
author: Research @ Google
publisher: Google Research

How to diagnose and cure 9 major content marketing problems by @copypress - 1 day and 1 hour ago
Friday, October 24, 2014, 15:02:50 GMT by Stefan Winkler
Are your content marketing efforts in good health? Most mistakes people make with content marketing are totally avoidable. Let's look at how to avoid the most common problems. Symptom 1: No Steering Wheel, No Focus Using content marketing without a strategy is like trying to drive a car without a steering wheel - you will get nowhere fast. If you're not sure who you're creating content for and what they need to get from it,
author: Stefan Winkler
publisher: Pronet Advertising

Are you avoiding these 3 trouble areas in international ppc? - 1 day and 2 hours ago
Friday, October 24, 2014, 13:57:27 GMT by Pauline Jakober
What are some of the most common problems international brands face in their paid search management?
author: Pauline Jakober
publisher: Search Engine Watch Blog

Universal event tracking: una forma nueva y mejorada de llevar un seguimiento de la actividad del sitio en bing ads - 1 day and 3 hours ago
Friday, October 24, 2014, 13:02:06 GMT by Nishant Gupta - MSFT
Nos complace anunciar que ya está disponible de forma generalizada el Universal Event Tracking (UET) para nuestros anunciantes de todo el mundo. UET es un método sencillo y eficaz para definir y llevar un seguimiento de los objetivos (rendimiento/conversión) importantes para el negocio. Con UET podrá asociar la consecución de estos objetivos con las campañas publicitarias en todas las cuentas, campañas y dispositivos.
author: Nishant Gupta - MSFT
publisher: Microsoft Advertising Community

5 untapped content ideation tips by @venchito14 - 1 day and 3 hours ago
Friday, October 24, 2014, 13:02:05 GMT by Venchito Tampon
Content ideation is the process of finding relevant topics for content creation and deciding which ones would really resonate with your brand's target audience. There are many ways to look for ideas for content pieces. Some of the common ones are: Doing a Google search for head terms and identify what topic is most commonly discussed. Use Ubersuggest or Google Keyword Planner to find keywords/terms with high monthly searches.
author: Venchito Tampon
publisher: Pronet Advertising

3 ways to form more integrated social and seo teams - 1 day and 4 hours ago
Friday, October 24, 2014, 12:06:48 GMT by Brittney Sheffield
Social and SEO teams can sometimes play juxtaposing roles on paper. But to be truly successful, both social and SEO should engage in a two-way conversation between businesses and their target audiences.
author: Brittney Sheffield
publisher: Search Engine Watch Blog

#marketingnerds podcast: frederick vallaeys on advanced scripting with paid search by @johnrampton - 1 day and 5 hours ago
Friday, October 24, 2014, 11:41:38 GMT by John Rampton
Frederick Vallaeys is an AdWords expert that helped create AdWords at Google. He worked at Google for seven years before starting Optmyzr. In this episode, Fred goes into how you can manage Adwords better by learning scripts. Scripts allow you to scale Adwords with several clients and handle the heavy lifting or tedious work we all do in our accounts.
author: John Rampton
publisher: Search Engine Journal

Online marketing news: a squeaky new penguin, 2015 content trends, adwords declines - 1 day and 5 hours ago
Friday, October 24, 2014, 11:16:30 GMT by Ben Brausen
9 Mistakes Most Businesses Make on Social Media [INFOGRAPHIC] - Getting into social is so easy, many business jump right in without a second though. Everyone is doing it, right? Check out these 9 mistakes many businesses are making on social and how you can make sure you aren't making them. Social Media Today Google Releases Penguin 3.
author: Ben Brausen
publisher: Online Marketing Blog

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Yesterday's Top Stories
Is it possible to have good seo simply by having great content - whiteboard friday
How to diagnose and cure 9 major content marketing problems by @copypress
Universal event tracking: a new and improved way to track your sites' activities in bing ads
Do online shoppers still care about brands?
Online marketing news: a squeaky new penguin, 2015 content trends, adwords declines

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