Automaker tells ClickZ it will continue advertising on the social site. While General Motors may halt Facebook advertising, according to a Wall Street Journal story today, Ford has a different attitude toward paid promotions on the social site.

What's After The Social Media Craze? If you didn't hear already, GM announced that they will no longer be advertising in Facebook. That may not mean a lot to you, but for a company that has almost a 2 billion dollar annual ad budget, it starts to make you think. Actually, I'm not shocked. In fact, I was wondering when a large company like GM would stand up and say "Not anymore." Why?

Tom is the online marketing blogger for Quantum SEO Labs, the link building service company. It is no secret that infographics have become the new 'it' thing. Well established as a fantastic way of marketing your content, it is easy to share and even easier to catch the attention of your target audience. Plus, they .

How do you really feel about Facebook? Do you trust it? Would you give it your money? Is it fun? Is it safe? These are just a few of the questions asked in a recent AP-CNBC poll and the answers they got. . . well. . . they weren't exactly surprising. But hey, we love data here so let's take a look! Who is on Facebook? Facebook is a keeper for most of the US. 56% of all Americans have a Facebook page. 3 in 10 use it everyday with younger users visiting more often.

Zuckerberg moves almost as fast as you can say "hoodie." While we were feasting our eyes on the media's fascination regarding Mark's choice in clothing, Facebook donned itself in two more acquisitions. I say 'more,' in reference to the few-week lapse in acquisitions; as we all have heard, Facebook acquired startup Instagram as of late. .

If you didn't see last month's post on enhancements to AdIntellignece for API users , there was some info in there about an action you'll need to take before this month is out. As we've hit the half-way mark in May, now is probably a good time to post this quick reminder: KSP 5.5 and 6.0 API Deprecation Please note that KSP 5.5 and 6.0 are being deprecated and API users need to move to AdIntelligence v8. As an adCenter API user,

Who hasnt been a victim of retargeting or remarketing ads? Most of you must have had ads following your user journey and it works As a marketer, its always good to learn about new techniques and not miss out on the opportunity to build stronger relationships with your customers and drive conversions. We are at the SMX event in the Famous Chelsea Football Club in one of the most modern conference centres in London and the first panelist on stage is Guy Levine, CEO, Return.

Twitter used to be one of my favorite web destinations but in recent months I've nearly walked away from it thanks to the overwhelming overflow of information. It's what happens with social media, you start following a few people you really enjoy then you add the obligatory follows and work follows and brand follows and soon it's too much to handle. I only follow 126 people and I get a new tweet every minute. What about the people who follow 300 accounts?

If you're anything like me, you send and receive a lot of emails every day. But have you ever wondered where your message goes after you hit "send?" How does an email travel from your computer to your friend's smartphone across the country or around the world? We're answering those questions with Story of Send ,

by Stoney deGeyter Pete and Repete were walking on a bridge. Pete fell off. Who's left? Repete? Ok, Pete and Repete were walking on a bridge. Pete fell off. Who's left? Repete? How about we just move on... In marketing, when something works it gets repeated and repeated again and again. Never letting a good campaign go to waste, imitators will jump on board and drive it into the ground until it's no longer effective. We've seen this with the Got Milk? campaigns.

In his opening keynote at SMX London, Amit Singhal, VP and Google Fellow, who rewrote the original Google algorithm upon his hire in 2000, said today that "Relevancy is King". He added that Google looks at a combination of three signals (links, social, user actions) and how those signals support each other to build the .

Got up two mornings in a row at 6AM and its taken two strong coffees to appreciate that the sun is shining today. However (and how nerdy have I become!?) the first SMX session Social shares, the new link building woke me up and cheered me up to no end. There must be many of you -tucked away in an office somewhere- that are the only one in their office dealing with PPC, SEO or social. Isnt it nice to meet colleagues that a similar job to you at a conference & discuss.

This week's International Search Summit in London brought many interesting search and social media marketing topics to the table. Over the next couple of days key takeaways from the summit will be posted here on Multilingual Search, so stay tuned. Here are 5 tips to start off with (and sorry about the lack of spacing, unfortunately it's not working the way I'd like it to): 1. Find Your Local Hairdresser So what has this got to do with international search and social?

Ever have a bad experience with a sales person in the interactive space? That question is kind of like asking if you have ever felt the urge to breath first thing in the morning. I come from the sales side of the ISP and SEO industry as part of my interactive background. In my time, I did OK. In that time I also saw MANY who did not do OK and wondered what they said in an interview to get hired.

On Tuesday, the world's largest social network raised the target IPO price range to $34 to $38. If Facebook shares sell at the upper limit ($38), the social network will raise about $12.8 billion and its market value will be approximately $104 billion. As a result of the higher target price and rich valuation, a .

Mobile marketing is gaining traction when it comes to online marketing. But despite the advantages that it poses, there are still a lot of businesses that don't make use of its power to leverage their brand. On the other hand, there are some that don't know how to use it properly. That's why it is .

In a shocking development, a research company has chosen this particular week, of all weeks, to post their forecast for what is in store for social media ad spending in the US over the next several years. Do you think it was just dumb luck that it coincides with Facebook's IPO ? Hey, who can blame BIA/Kelsey for jumping on the train that is the Facebook IPO Express? Here is the picture version of this predicted US social media spend through 2016.

Don't try too hard to look for dates and names of updates. Rather, look more to the effects as Google's algorithm evolves so you can adapt accordingly. What really matters is that Google is looking harder at link spam now, so you should be too.

It's difficult whether a marketer needs to increase or decrease his or her bids without any idea of how it could affect an ad performance. Although it has nothing to do with magic, the bid simulator can give insight on how different bids could affect a content's traffic. How the Bid Simulator Works The bid .

I am sure you heard yesterday that GM stopped investing in ad space on Facebook. New research on Facebook advertising performance from WordStream may offer a few clues as to why General Motors discontinued advertising on the massive social network. Wordstream's research provides some important data such as: Ad Performance: Click through rates on Facebook .