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RSS Feed Readers Paid search budgeting tips: avoiding budget horror stories - 45 minutes ago
Tuesday, October 6, 2015, 14:25:15 GMT by Lisa Raehsler
Whether you use Bing Ads or Google AdWords, these suggestions can help you avoid common grievances that can arise while planning and managing budgets for paid search efforts.
author: Lisa Raehsler
publisher: Search Engine Watch Blog

Shakespeare's 5 rules for making up words (to get attention) - 1 hour and 25 minutes ago
Tuesday, October 6, 2015, 13:44:59 GMT by Demian Farnworth
Advertising. Bloodstained. Cold-blooded. Epileptic. Fashionable. Hobnob. Moonbeam. New-fangled. Puking. Swagger. Worthless. Zany. Those are just a sample of the many words William Shakespeare invented. In fact, some say he invented somewhere between 1,700 and 2,200 words " possibly more. It's no surprise the English language owes a massive debt to Shakespeare. But Shakespeare doesn't have a monopoly on inventing words. He wasn't the first to do it,
author: Demian Farnworth
publisher: Copyblogger

8 free courses on content #marketing and #writing by @highervis - 2 hours ago
Tuesday, October 6, 2015, 13:34:54 GMT by Amanda DiSilvestro
Oftentimes a simple article with information isn't going to be enough. So a full Content Marketing course is in order - here is where to find those courses. The post 8 Free Courses on Content #Marketing and #Writing by @highervis appeared first on Search Engine Journal .
author: Amanda DiSilvestro
publisher: Search Engine Journal

Poll results: digital marketing priorities for major brands in 2016 - 2 hours ago
Tuesday, October 6, 2015, 13:19:48 GMT by Lee Odden
It's strategic marketing planning season for 2016 and digital marketers all over the world are navigating their way through organizational goals, data and the pulse of their communities to specify areas of focus for the coming year. Much of what drives digital marketing strategy is a mix of business objectives and marketing priorities. Deciding on those priorities helps create a direct line of sight to what success looks like.
author: Lee Odden
publisher: Online Marketing Blog

How is automated conversion optimization possible with google? - 3 hours ago
Tuesday, October 6, 2015, 12:39:34 GMT by Dave Davies
Using the patent for "User Path Abandonment Analysis," this examines how Google processes data from user paths, AdWords Quality Score, and discusses the development of an automation system based on user behavior.
author: Dave Davies
publisher: Search Engine Watch Blog

Paralyzed by possibilities: how choice overload makes decisions harder by @ - 3 hours ago
Tuesday, October 6, 2015, 12:19:25 GMT by Jonathan Adkins
It's a scenario that plays out thousands of times every day. Traffic jams form in supermarket aisles as shoppers stare at dozens of varieties of salad dressing, yogurt, and pasta sauce, then leave with the same brand they bought last week. Buyers in the market for a new car feel their brains glaze over at the range of makes, models, and options " then decide the old beater is good enough for right now. We can have anything we want, customized down to the smallest detail,
author: Jonathan Adkins
publisher: Pronet Advertising

Beyond the seo plateau: after optimizing your website, what's next? - 5 hours ago
Tuesday, October 6, 2015, 10:08:38 GMT by randfish
Posted by randfish It's a near-universal experience for consultants and in-house SEOs who've worked on numerous organic search campaigns. The first 3-6 months (longer if the site is very large or complex) of any SEO effort is almost always exclusively dedicated to fixing mistakes, improving existing issues, tweaking and tuning the sub-optimal, and generally closing the gap between what exists now and current best practices. The beautiful part of SEO is that, once completed,
author: randfish
publisher: SEOmoz

An update on how we tackle hacked spam - 8 hours ago
Tuesday, October 6, 2015, 07:27:36 GMT by Google Webmaster Central
Recently we have started rolling out a series of algorithmic changes that aim to tackle hacked spam in our search results. A huge amount of legitimate sites are hacked by spammers and used to engage in abusive behavior, such as malware download, promotion of traffic to low quality sites, porn, and marketing of counterfeit goods or illegal pharmaceutical drugs, etc.
author: Google Webmaster Central
publisher: Google Webmaster Central

Penguin update for christmas - 17 hours ago
Monday, October 5, 2015, 22:24:21 GMT by Scott Van Achte
Googles Webmaster Trends Analyst, Gary Illyes has noted that the next iteration of the Penguin update will launch and process as a real-time algorithm update in the foreseeable future. The Penguin update has been a periodic manual update to the algorithm that processes primarily on inbound links. Its focus is to combat spam in the form of link purchases, manipulative linking networks, and various link purchasing schemes. A live,
author: Scott Van Achte
publisher: StepForth SEO News sees increased engagement despite polarizing redesign - 18 hours ago
Monday, October 5, 2015, 21:13:54 GMT by Mike O'Brien launched a new look last month, when the site became more social. Many users were angry about the change, though the company has seen more search share and social activity.
author: Mike O'Brien
publisher: Search Engine Watch Blog

Up periscope: why twitter's live streaming app is a personal branding game-changer - 20 hours ago
Monday, October 5, 2015, 19:03:05 GMT by Rainmaker.FM
Today's episode of Youpreneur.FM is all about the latest social media favorite, Periscope, and how it's taking the online marketing world by storm. Chris gives tips on how to start your own scopes and how he's been able to monetize the app himself. He has seen firsthand how this app increases personal brand recognition like nothing else on the market right now. In fact, Chris is such a believer,
author: Rainmaker.FM
publisher: Copyblogger

Shopping assortment report in merchant center gives retailers insight into demand for popular products they don't stock - 20 hours ago
Monday, October 5, 2015, 18:58:03 GMT by Rob Newton
We know that retailers are always interested in new opportunities to meet online customer demand - especially during the busy holiday season. Today, we're excited to introduce the Shopping Assortment Report in Google Merchant Center to help you plan your product assortment and reach even more shoppers online. With the Shopping Assortment Report,
author: Rob Newton
publisher: Inside AdWords

3 editorial lessons from chief content writer demian farnworth - 21 hours ago
Monday, October 5, 2015, 17:42:37 GMT by Rainmaker.FM
Demian Farnworth returns to Editor-in-Chief to share three lessons he learned from recording 100 episodes of his podcast, Rough Draft. Unknowingly, Demian assumed the role of Editor-in-Chief of Rough Draft and had to make decisions that served both his audience and his own production capabilities. In this 20-minute episode of Editor-in-Chief,
author: Rainmaker.FM
publisher: Copyblogger

Search engine journal goes to #pubcon las vegas by @akiliboon - 22 hours ago
Monday, October 5, 2015, 17:02:21 GMT by Aki Libo-on
Search Engine Journal is coming to Pubcon! Here's what's in store for you. The post Search Engine Journal Goes to #Pubcon Las Vegas by @AkiLiboon appeared first on Search Engine Journal .
author: Aki Libo-on
publisher: Pronet Advertising

Put android to work: attend the first ever android for work live online conference nov.4 - 22 hours ago
Monday, October 5, 2015, 16:47:16 GMT by Jane Smith
Posted by Nick King, Head of Android and Chrome for Work Marketing Editor's note: We're launching our first Android for Work Live online event to share how Android is transforming the workplace, expanding the business role of mobile devices and helping companies like Guardian Life Insurance Company achieve more with mobility. The event will take place on Wednesday, Nov 4th at 11 am PDT. Register today. Mobile devices are essential for navigating our personal lives,
author: Jane Smith
publisher: Google Enterprise

Entertainment wins digital eyeballs in canada - 24 hours ago
Monday, October 5, 2015, 15:16:45 GMT by Elin Box
Global Marketing News - 5th October 2015 Entertainment wins digital eyeballs in Canada Entertainment websites are the most popular type of website for Canadian web users to visit at least once a week, according to research by Yahoo Canada. The research revealed that three quarters of Canadian internet users accessed entertainment websites at least once a week. Lifestyle websites came in second place, at just over 60%. Travel websites came in third place at 53%. Finance,
author: Elin Box
publisher: Multilingual Search

Being outranked by a scraper site? google says it's your problem - 24 hours ago
Monday, October 5, 2015, 15:16:44 GMT by Graham Charlton
Google has recently stated that, if sites are outranked by others copying their content, it means there's a problem with the original site. Is this so?
author: Graham Charlton
publisher: Search Engine Watch Blog

#sejbookclub: smartcuts: why some succeed when others flop by @wonderwall7 - 24 hours ago
Monday, October 5, 2015, 14:56:36 GMT by Kelsey Jones
Want to see what other books SEJ has covered? Read our other reviews in the SEJ Book Club archive. As always, I'm excited to have an excuse to read a book that sounds super appealing and useful to my work and life. When I found out about Shane Snow's Smartcuts: How Hackers, Innovators, and Icons Accelerate Success, I knew it'd be a great addition to the SEJ Book Club shelf. Here's some of the biggest takeaways that made an impact on me while reading the book.
author: Kelsey Jones
publisher: Search Engine Journal

Sej wrap-up: build great links using data & top #seo ranking factors by @megcabrera - 1 day and 1 hour ago
Monday, October 5, 2015, 14:26:25 GMT by Meg Cabrera
SEJ news and updates about building great links using data, takeaways from SEO ranking, popular posts, SEJ webinar, SEJ podcast, and SEJ Summit Atlanta. The post SEJ Wrap-Up: Build Great Links Using Data & Top #SEO Ranking Factors by @megcabrera appeared first on Search Engine Journal .
author: Meg Cabrera
publisher: Search Engine Journal

A 7-point plan for more shareable content - 1 day and 1 hour ago
Monday, October 5, 2015, 13:51:13 GMT by Sonia Simone
Content marketing is a beautiful thing, a great way to build an audience and grow your business. That's if your content is actually getting found by the folks who might buy your product or service. Most of us would love to have more people reading, listening to, and watching our content. We buy traffic or try the latest "Get people to actually pay attention to you on Facebook " strategy. And those can be helpful.
author: Sonia Simone
publisher: Copyblogger

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Penguin update for christmas
Up periscope: why twitter's live streaming app is a personal branding game-changer
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