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RSS Feed Readers Through the google lens: search trends may 22-28 - 8 hours ago
Friday, May 29, 2015, 22:30:05 GMT by Google Blogs
From corruption charges rocking the football world to a 50-foot dinosaur, here's a look at what everyone was searching this week: Deadly storms in Texas Widespread flooding caused by heavy rains in Texas and Oklahoma has left many dead, missing or unaccounted for, along with seriously damaged property and abandoned vehicles. With more severe weather predicted this weekend, cities across Texas topped the places searching for "storms,
author: Google Blogs
publisher: Official Google Blog

Deadly conversion busters: how to fix a horrible headline - 10 hours ago
Friday, May 29, 2015, 20:19:21 GMT by Rainmaker.FM
Headlines can make or break your conversions. How do you craft a headline that works every time? In this episode of The Mainframe,
author: Rainmaker.FM
publisher: Copyblogger

Google i/o and what's next for work - 10 hours ago
Friday, May 29, 2015, 20:14:19 GMT by Jane Smith
Posted by Amit Singh, President, Google for Work Google I/O , our annual developer conference, is wrapping up this afternoon. I always love this event because it's our chance to shine the spotlight on our amazing global developer community - the creative coders who are building what's next. As we think about developers, along with our own products and tools, we're focused on the big opportunities of the future: provide the best-in-class mobile platform,
author: Jane Smith
publisher: Google Enterprise

Solve your online proofreading problems with this simple trick - 11 hours ago
Friday, May 29, 2015, 19:34:05 GMT by Rainmaker.FM
This episode of Rough Draft is for anyone with limited time and limited proofreading skills. Like host Demian Farnworth. There's a common myth web writers fall for: the idea that proofreading online isn't nearly as important as writing for print. If you believe that, you would be wrong. Proofreading is essential. So today Demian is happy as a kitten to introduce you to Stefanie Flaxman , Copyblogger's Editor-in-Chief,
author: Rainmaker.FM
publisher: Copyblogger

A new way to think about your show's u.s.p. - 12 hours ago
Friday, May 29, 2015, 18:13:37 GMT by Rainmaker.FM
One of the common threads from the speakers at Authority Rainmaker was the importance of differentiation. In this new episode of The Showrunner, Jerod Morris and Jon Nastor provide a new way to view the unique selling proposition of your show. After opening with a brief discussion about incredible benefits you can gain from taking online relationships offline, Jerod and Jon dig into differentiation . During their discussion,
author: Rainmaker.FM
publisher: Copyblogger

Chris brogan on the business of being yourself - 13 hours ago
Friday, May 29, 2015, 17:08:16 GMT by Rainmaker.FM
As cliché as it sounds, some of the best business advice you can get is simply ' be who you are . It sounds impractical that in a ruthless world filled with corporations, venture capitalists, and never-ending competition, we're encouraged to drop our personas and keep things real. From being different, to taking risks, you'll gain a tremendous amount of knowledge in this episode of No Sidebar. Chris Brogan says, "We often mistake busy for progress,
author: Rainmaker.FM
publisher: Copyblogger

Portuguese app store aptoide to expand into asia - 14 hours ago
Friday, May 29, 2015, 15:57:52 GMT by Immanuel Simonsen
Global Marketing News - 29th May 2015 Portuguese app store Aptoide to expand into Asia The Portuguese app store Aptoide has announced it plans to expand into South-East Asia. Aptoide is the third largest Android app store in the world, after Google Play and Amazon. It differs from Google Play in that app developers can create and manage their own channels, similar to YouTube, and that its rules for inclusion are more relaxed. It is most well-known in Europe and the US,
author: Immanuel Simonsen
publisher: Multilingual Search

10 tips for keeping your wordpress site secure by @gregsecrist - 15 hours ago
Friday, May 29, 2015, 15:37:42 GMT by Greg Secrist
If you run a WordPress site, don't miss these tips on how to proactively protect yourself from security vulnerabilities. The post 10 Tips for Keeping Your WordPress Site Secure by @GregSecrist appeared first on Search Engine Journal .
author: Greg Secrist
publisher: Search Engine Journal

This month in #contentmarketing: may 2015 by @dantosz - 15 hours ago
Friday, May 29, 2015, 15:37:42 GMT by Danielle Antosz
This months round up includes how to create a free content calendar, how to create content on a tight budget, and lessons from the worst blog titles out there. The post This Month In #ContentMarketing: May 2015 by @dantosz appeared first on Search Engine Journal .
author: Danielle Antosz
publisher: Search Engine Journal

Daily data-informed decisions with google analytics premium and google bigquery - 15 hours ago
Friday, May 29, 2015, 15:02:32 GMT by Adam Singer
The American Precious Metals Exchange (APMEX) is the leading purveyor of precious metals, serving millions of customers worldwide. The company partnered with E-Nor , a Google Analytics Premium Authorized Reseller, to better understand the customer journey and gain insights to improve marketing initiatives. The first challenge they tackled was to integrate various data assets by exporting Google Analytics Premium data to Google BigQuery .
author: Adam Singer
publisher: Google Analytics

Youtube a to z: #happybirthdayyoutube - 16 hours ago
Friday, May 29, 2015, 14:22:17 GMT by Google Blogs
Every adventure starts somewhere, and YouTube's began on Saturday, April 23, 2005, when "Me at the Zoo" became the first video uploaded to a new site no one had ever heard of. Captured at California's San Diego Zoo, the clip is a 19-second description of what exactly makes elephants so cool . Its brief runtime and casual setup suggest little of the online video craziness that would follow over the subsequent decade.
author: Google Blogs
publisher: Official Google Blog

The free content trap writers always fall into - 17 hours ago
Friday, May 29, 2015, 13:32:00 GMT by Demian Farnworth
The other day I was walking to our neighbor's house to let his dog out. It was noon, bright, and hot. No wind, my hands in my pockets, my thoughts somewhere else. As I rounded the corner, I ran into another neighbor " a thick, weathered man with short black hair. He was rolling a lawnmower to the end of his driveway. He said, "You know anyone who wants a free lawnmower?" I stopped and contemplated his offer. A free lawnmower? "Does it work?" I said. "Yep,
author: Demian Farnworth
publisher: Copyblogger

The science of keeping teams happy & engaged: q&a with laszlo bock, author of "work rules!" - 17 hours ago
Friday, May 29, 2015, 13:11:53 GMT by Jane Smith
Editor's note: As we ramp up for Atmosphere15 , an interactive event about innovation, we're sharing a few sneak peeks from some of the disruptors joining us as speakers. Today, Google for Work President Amit Singh talks with Laszlo Bock, Senior Vice President of People Operations at Google and author of "Work Rules!" Register here for the June 2nd (in North and South America and Europe) and 3rd (in Asia Pacific) event, where leaders from Google, IDEO, Airbnb, PwC,
author: Jane Smith
publisher: Google Enterprise

The importance of ad extensions - five ways to create that personal touch - 18 hours ago
Friday, May 29, 2015, 12:41:43 GMT by Diane Pease
Since Google AdWords determines the best combination, having extensions, such as site links and callouts, gives your ad a better chance to have more possible ad combinations.
author: Diane Pease
publisher: Search Engine Watch Blog

How to produce great content (even if you're a terrible writer) by @sujanpatel - 18 hours ago
Friday, May 29, 2015, 12:41:43 GMT by Sujan Patel
There are a lot of ways to create great content - even if you think you're a terrible writer. Here are four of them to get you started. The post How to Produce Great Content (Even if You're a Terrible Writer) by @sujanpatel appeared first on Search Engine Journal .
author: Sujan Patel
publisher: Search Engine Journal

Jeff bullas on why social automation & acquisition strategy matters #marketingnerds by @wonderwall7 - 19 hours ago
Friday, May 29, 2015, 11:16:13 GMT by Kelsey Jones
On this week's episode of Marketing Nerds podcast, I talked to Jeff Bullas on how automation and acquisition strategy in social media can make a significant impact on your social media marketing. The post Jeff Bullas on Why Social Automation & Acquisition Strategy Matters #MarketingNerds by @wonderwall7 appeared first on Search Engine Journal .
author: Kelsey Jones
publisher: Pronet Advertising

Online marketing news: search shake-up, mobile reps revenue, serp food - 19 hours ago
Friday, May 29, 2015, 11:16:13 GMT by Ben Brausen
Why Do We Follow Brands on Social Media? [Infographic] - Did you know that social networking is the top online activity in the US, with the average American spending 37 minutes per day on social media sites? It's also a fact that around 46% of web users look towards social media when making a purchase. Find out more about Why we follow brands on social. GO-Gulf Google Confirms Changing How Quality Is Assessed, Resulting In Rankings Shake-Up - Earlier this month,
author: Ben Brausen
publisher: Online Marketing Blog

Is brand a google ranking factor? - whiteboard friday - 23 hours ago
Friday, May 29, 2015, 07:34:53 GMT by randfish
Posted by randfish A frequently asked question in the SEO world is whether or not branding plays a part in Google's ranking algorithm. There's a short answer with a big asterisk, and in today's Whiteboard Friday, Rand explains what you need to know. For reference, here's a still of this week's whiteboard. Click on it to open a high resolution image in a new tab! Video Transcription Howdy, Moz fans, and welcome to another edition of Whiteboard Friday.
author: randfish
publisher: SEOmoz

Announcing two new versions of the google mobile ads sdk, plus the native ads beta! - 1 day and 6 hours ago
Friday, May 29, 2015, 00:07:21 GMT by Google Ads Developer Advisor
Today we're pleased to announce two new versions of the Google Mobile Ads SDK: version 7.5 for Android, and version 7.3.1 for iOS. Included is a brand new way to monetize your apps with the Google Mobile Ads SDK: native ads! With native ads, publishers can display ad assets directly in native views, using layouts and storyboards they design to fit their user experience. You now have the power to monetize with ads that are seamless with content!
author: Google Ads Developer Advisor
publisher: AdWords API

You say you want a mobile revolution... - 1 day and 6 hours ago
Friday, May 29, 2015, 00:07:18 GMT by Google Blogs
This morning, more than 6,000 developers descended on San Francisco's Moscone Center to burn through 1,500 gallons of coffee and join millions of others via live stream for our 8th annual Google I/O"a time to fill people in on what we've been building recently, and how we're tackling the future. Android growth and momentum In just a short number of years, mobile technology has completely changed the way we find information and entertainment,
author: Google Blogs
publisher: Official Google Blog

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