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<title>Aaron Wall News Archive</title>
<dc:creator>Aaron Wall</dc:creator>
<description>Latest search engine news blog articles from Aaron Wall.</description>
<link>http://www.seocentro.com/seo-archives/author/Aaron+Wall.html</link>
<dc:title>Aaron Wall News Archive</dc:title>
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<title>Changes in Online Publishing &amp; Advertising</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=13220</link>
<description>Online Ad Networks in Despair Some ad networks are late with payments and slashing rates . There have been many reports of internet ad networks dying recently, and most of them deserve to because they add no value...they are all hat no cattle . Mary Meeker Web 2.0 Presentation Publishing Based Business Models in Decline Like the death of ad networks, many publishing based business models are in decline. The yellow page companies that were worth billions are facing bankruptcy.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Aaron Wall</category>
<dc:creator>Aaron Wall</dc:creator>
<pubDate>Tue, 18 Nov 2008 10:12:44 GMT</pubDate>
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<title>Yahoo! Yahoo! Yahoo!</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=13213</link>
<description>The WSJ reported that Jerry Yang is stepping down from the Yahoo! CEO role as soon as the board can find a replacement. May the bleeding soon stop. To appreciate the agony Jerry Yang lived through watch this Web 2.0 interview of him by John Battelle To appreciate the agony that Jerry put shareholders through, look at Yahoo!'s stock chart How long until Microsoft buys Yahoo!?</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Aaron Wall</category>
<dc:creator>Aaron Wall</dc:creator>
<pubDate>Tue, 18 Nov 2008 02:21:21 GMT</pubDate>
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<title>Google Finance Adds AdSense Ads</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=13201</link>
<description>Google recently added a big ugly AdSense block to Google Finance. It looks poorly integrated and noisy. I am surprised they didn't look to take a page out of Yahoo!'s book on this front. Yahoo!'s ads offer more in the lines of branding, and they also sell custom research reports (likely on a CPA model). Anyone who thinks Google has fully tapped out its revenue potential needs to be reminded that Google and YouTube are leading downstream destinations from Google.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Aaron Wall</category>
<dc:creator>Aaron Wall</dc:creator>
<pubDate>Mon, 17 Nov 2008 22:30:59 GMT</pubDate>
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<title>Google's Relevancy Algorithms Change by Keyword: Longtail vs Core Category Words</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=13157</link>
<description>Changes in Search In recent years personalization , localization, universal search , search suggestion , and specialized algorithms like query deserves freshness have altered the landscape of search. But even outside of these add-ons, Google's core relevancy algorithms are (at least to some degree) query dependent. Competitive Keywords When there are many matching search results for a given search query,</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Aaron Wall</category>
<dc:creator>Aaron Wall</dc:creator>
<pubDate>Sat, 15 Nov 2008 22:24:53 GMT</pubDate>
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<title>Word of Mouth Marketing vs Search: When Top Google Rankings Are Worthless</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=13146</link>
<description>As an SEO professional it is easy to over-estimate the value of top search engine rankings . After all, we sell traffic and rankings. In some cases (thin affiliate sites, for instance) good SEO is the difference between a website worth $34 dollars and $34 million dollars, but for many service based businesses top rankings have little to no value.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Aaron Wall</category>
<dc:creator>Aaron Wall</dc:creator>
<pubDate>Sat, 15 Nov 2008 00:41:14 GMT</pubDate>
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<title>Have Any SEO Questions? Please Ask!</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12965</link>
<description>We are always trying to come up with good content ideas to write about, but we would love to get your feedback on what you would like to read. Here is a Google Moderator page where you can submit SEO, marketing, link building, pay per click, domaining, search, webmaster, or blogging questions and/or topics that you would like us to write about. In addition you can vote on which topics you want us to cover. We can't write about everything,</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Aaron Wall</category>
<dc:creator>Aaron Wall</dc:creator>
<pubDate>Mon, 10 Nov 2008 14:52:30 GMT</pubDate>
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<title>SEM Rush Search Marketing Research - Review of SEMRush.com</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12950</link>
<description>What is SEM Rush? A new competitive research tool by the name SEMRush is being beta tested, backed by the same programmers who created SEO Digger . SEM Rush can be seen as a deeper extension of the SEO Digger project (adding PPC data and tracking AdWords keywords), and a competitor to services like SpyFu (which recently launched SpyFu Kombat ) and Compete.com . SEM Rush vs Compete.com The big value add that SEM Rush has over a tool like Compete.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Aaron Wall</category>
<dc:creator>Aaron Wall</dc:creator>
<pubDate>Sat, 08 Nov 2008 16:39:13 GMT</pubDate>
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<title>Lots of Marketing Goodies</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12874</link>
<description>PPC Stuff My wife recently put together a PPC strategy flowchart . Check it out and please give her feedback . Search Engine Land has a good post with interview snippets of Nick Fox about some of the recent Google AdWords changes . Google announced they are ending the proposed partnership with Yahoo! The FCC approved the wireless broadband whitespace plan , which in time should make for more online searchers.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Aaron Wall</category>
<dc:creator>Aaron Wall</dc:creator>
<pubDate>Thu, 06 Nov 2008 07:44:51 GMT</pubDate>
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<title>How Long Until People View Google Like Microsoft?</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12870</link>
<description>From the Official Google blog 9 months ago Could Microsoft now attempt to exert the same sort of inappropriate and illegal influence over the Internet that it did with the PC? While the Internet rewards competitive innovation, Microsoft has frequently sought to establish proprietary monopolies - and then leverage its dominance into new, adjacent markets. I expected a bit more class from Google.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Aaron Wall</category>
<dc:creator>Aaron Wall</dc:creator>
<pubDate>Thu, 06 Nov 2008 01:07:31 GMT</pubDate>
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<title>The SEO Flow Chart</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12756</link>
<description>In the past I made an online marketing mindmap that was fairly well received, and I am nearly caught up with work stuff, so I figured it was time to start playing with flowcharts. This flowchart describes the basic SEO process . Perhaps a bit is lost in simplification, but I think this does a great job of conveying a lot of information in a limited space.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Aaron Wall</category>
<dc:creator>Aaron Wall</dc:creator>
<pubDate>Mon, 03 Nov 2008 13:09:04 GMT</pubDate>
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<title>Google Universal Search on Steroids?</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12743</link>
<description>Another Google Glitch I nuked a recent post about sites potentially getting filtered because it become somewhat irrelevant and speculative considering Matt Cutts stated the following in a Webmaster World thread today : I don't consider those rankings indicative of anything coming in the future. Some data went into the index without all of our quality signals incorporated, and it should be mostly back to normal and continuing to get back to normal over the course of the day.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Aaron Wall</category>
<dc:creator>Aaron Wall</dc:creator>
<pubDate>Sun, 02 Nov 2008 03:50:55 GMT</pubDate>
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<title>SEO Related Publicity Kills Google Search Rankings</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12731</link>
<description>"Outing" Kills Websites I recently posted about Rand outing another SEO site for self-promotion. Looking at the Google SERPs today, it appears that NationalPositions site is no longer ranking for "seo company." They still rank for their own brand, so they might have had some of their links whacked without being fully penalized/removed from the Google index. Google Even Policing Some Corporations? I never though Google would go after businesses as big as BankRate,</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Aaron Wall</category>
<dc:creator>Aaron Wall</dc:creator>
<pubDate>Sat, 01 Nov 2008 01:46:09 GMT</pubDate>
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<title>Deeper vs Broader: Exposure vs Engagement</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12659</link>
<description>One of the most salient points of Seth Godin's Tribes book is that in the long run it is much more profitable for most businesses to create a deeper community with stronger and more passionate connections than it is to create a broader one that has strong reach but no message. Without Relevancy, Nobody Cares Do you remember the hype around the launch of John Reese's BlogRush about a year or so back? It was a blog focused ad network promoted through a MLM / pyramid scheme.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Aaron Wall</category>
<dc:creator>Aaron Wall</dc:creator>
<pubDate>Thu, 30 Oct 2008 18:08:36 GMT</pubDate>
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<title>Review of Seth Godin's Tribes</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12575</link>
<description>Seth recently wrote a book named Tribes , discussing the fusion of leadership, creating movements, and marketing based on word of mouth. Over the last year I have not read as many books as I would like to, but I am glad Seth wrote this one and am glad I took time out to read it. It is affordable and easy to read...I recommend you buy a copy today.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Aaron Wall</category>
<dc:creator>Aaron Wall</dc:creator>
<pubDate>Wed, 29 Oct 2008 06:49:19 GMT</pubDate>
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<title>The SEO Police</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12573</link>
<description>I was a bit disappointed when I saw Rand out yet another website recently. Why was the site outed? Because they were ranking for SEO company and Rand didn't feel that their backlinks should count (and Rand wanted another excuse to promote his new LinkScape tool). In his post Rand.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Aaron Wall</category>
<dc:creator>Aaron Wall</dc:creator>
<pubDate>Wed, 29 Oct 2008 06:01:12 GMT</pubDate>
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<title>SEO for Firefox - Now With SEO X-ray</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12563</link>
<description>We recently added an SEO X-ray feature to SEO for Firefox . You must use Firefox 3.0 or above to see these features, but if you want to see... how the on page optimization of any page looks (headings, meta description, page title) the keyword density of the page and popular phrases on the page how many links point into a page (total links, or links from external resources) how many links point out of a page (as well as the anchor text of these links, nofollow vs follow,</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Aaron Wall</category>
<dc:creator>Aaron Wall</dc:creator>
<pubDate>Tue, 28 Oct 2008 21:15:58 GMT</pubDate>
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<title>SEO for Charity Websites: an Interview of Dominic Mapstone</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12546</link>
<description>This is an interview of my friend Dominic Mapstone, who uses SEO to help influence the media and make social change. What is the hardest part about marketing a non-profit website online? Having the clients permission to divulge confidential information or even a photo of them in non-profit marketing is a big roadblock for all non-profits. Most have to hire actors or dress a staff member up to pose for a staged photo,</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Aaron Wall</category>
<dc:creator>Aaron Wall</dc:creator>
<pubDate>Tue, 28 Oct 2008 17:02:14 GMT</pubDate>
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<title>Why Are Young Liberals 'Destroying the Internet'?</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12453</link>
<description>In the following interview of Jon Stewart, Bill O'Reilly mentioned that Jon's audience was younger and left leaning. Recent research from a survey of 3,036 Americans confirms that people who contribute content to the web are skewed toward being young, left-leaning, and more passionate. In Online Communities and Their Impact on Business [PDF] Rubicon Consulting highlights the following: Most frequent contributors are different from the average web user.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Aaron Wall</category>
<dc:creator>Aaron Wall</dc:creator>
<pubDate>Sun, 26 Oct 2008 01:36:56 GMT</pubDate>
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<title>New Wordpress Hacking Strategy Using Cloaking to Target Google IP Addresses</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12370</link>
<description>Stay Protected An ounce of prevention is worth a pound of cure. If you want to prevent any of your Wordpress blogs from getting hacked make sure you keep your software up to date, and follow other basic Wordpress protection strategies , like - securing your admin folder, removing the Wordpress version number from your theme's header.php file, creating an index.html file in your plug-ins directory,</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Aaron Wall</category>
<dc:creator>Aaron Wall</dc:creator>
<pubDate>Thu, 23 Oct 2008 09:59:29 GMT</pubDate>
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<title>Political Marketing &amp; Advertising</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12360</link>
<description>All Political Views Are Imperfect Political Differences Come From Non-political Sources Here is one take by Jonathan Haidt on the differences between conservatives and liberals...it may not be entirely correct, but an interesting take nonetheless. "Truth" &amp; the Reptilian Brain Sometimes politics causes fights that are unneeded, as the reptilian portions of our brains fight each other based on emotions and ideological errors that push for "the truth.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Aaron Wall</category>
<dc:creator>Aaron Wall</dc:creator>
<pubDate>Wed, 22 Oct 2008 21:38:45 GMT</pubDate>
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<title>How to Know if a Link (or Redirect) Passes PageRank/Reputation/Authority</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12292</link>
<description>Due to the rough scale of PageRank, outdated toolbar PageRank scores, hand editing of toolbar PageRank, and a variety of other factors, it is somewhat hard to get confirmation from Google if a link source passes PageRank. The slow way to test is to make 1 link be the only link you point at a site and then let it age for a few months. Then, if a toolbar PageRank score appears it probably passed PageRank. If you are competing on the competitive parts of the web,</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Aaron Wall</category>
<dc:creator>Aaron Wall</dc:creator>
<pubDate>Tue, 21 Oct 2008 15:05:09 GMT</pubDate>
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<title>SEOmoz's Linkscape: Why the Backlash is Overblown</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12277</link>
<description>Right after I finished writing a post about how being likeable is a great business strategy , I went back to Sphinn and saw it erupted with controversy and negative feedback about SEOmoz's Linkscape. Since then threads have been open, closed, and open. People are worried about everything from the index size to how to remove your site to why you shouldn't label your site with an obvious SEO footprint . So my timing on that last post was a bit off,</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Aaron Wall</category>
<dc:creator>Aaron Wall</dc:creator>
<pubDate>Tue, 21 Oct 2008 11:49:15 GMT</pubDate>
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<title>Interesting Blog Posts</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12232</link>
<description>Brian Ussery tested how Google is indexing Flash . David Naylor saw Google's bad advice on "no need to rewrite your URLs" in action, when a competing site reverted their URLs to uglier versions and promptly saw their rankings tank . Kentucky seized a bunch of online gambling domains . &quot;&quot;"&quot;The court recognizes that as to any of the 141 defendants domain names that identify websites as informational only, the seizure order must be rescinded.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Aaron Wall</category>
<dc:creator>Aaron Wall</dc:creator>
<pubDate>Mon, 20 Oct 2008 00:57:49 GMT</pubDate>
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<title>Information vs Noise</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12231</link>
<description>If you love reading, JOHO has an interesting article about information ...a bit beyond the scope of SEO, but interesting. :) Noise is the sound of the world refusing abstraction, insisting on differences that are never the same as every other difference. If we are indeed exiting the age of information, perhaps we are entering &#226;&#128;" have entered &#226;&#128;" the age of noise.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Aaron Wall</category>
<dc:creator>Aaron Wall</dc:creator>
<pubDate>Mon, 20 Oct 2008 00:57:45 GMT</pubDate>
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<title>Why Being Likeable is a Profitable Business Strategy</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12224</link>
<description>4 Reasons You Want to be Liked One thing that has always fascinated me about Rand Fishkin is how likeable he is. Being known and likeable is an effective business strategy for 4 big reasons People prefer to spend money with people they like and trust. We purchase based on emotion and then use logic to justify our emotions. (This gives a likeable person a higher visitor value, and thus ROI.) People give you the benefit of the doubt.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Aaron Wall</category>
<dc:creator>Aaron Wall</dc:creator>
<pubDate>Sun, 19 Oct 2008 06:04:48 GMT</pubDate>
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<title>Why Being Likable is a Profitable Business Strategy</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12223</link>
<description>4 Reasons You Want to be Liked One thing that has always fascinated me about Rand Fishkin is how likable he is. Being known and likable is an effective business strategy for 4 big reasons People prefer to spend money with people they like and trust. We purchase based on emotion and then use logic to justify our emotions. (This gives a likable person a higher visitor value, and thus ROI.) People give you the benefit of the doubt.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Aaron Wall</category>
<dc:creator>Aaron Wall</dc:creator>
<pubDate>Sun, 19 Oct 2008 05:14:17 GMT</pubDate>
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<title>Free Online SEO Presention on October 21st</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12178</link>
<description>I am doing a free web seminar with SEMPDX on Tuesday, October 21, 2008 at 12:00 PM Pacific Time (US &amp; Canada). You can learn more about it and register for free here . No sales pitches.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Aaron Wall</category>
<dc:creator>Aaron Wall</dc:creator>
<pubDate>Fri, 17 Oct 2008 10:25:18 GMT</pubDate>
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<title>Domain Names as Natural Brands</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12090</link>
<description>Rick Schwartz, one of the leading domainers and creator of the TRAFFIC domain conference, highlighted the value of descriptive domains from a brand perspective : NATURAL BRANDING or BUILD and CREATE BRANDING This alone is worth the price of admission. Brad told us his story of spending millions and millions to advertise and brand with his original 3 word creative domain name. When he switched and used a fraction of those ad dollars to buy a category killer domain name,</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Aaron Wall</category>
<dc:creator>Aaron Wall</dc:creator>
<pubDate>Wed, 15 Oct 2008 03:49:50 GMT</pubDate>
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<title>2008 WebmasterWorld Pubcon Coupon Code ~ 20% Off Las Vegas Promotional Discount</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12048</link>
<description>Webmaster World's Pubcon in Las Vegas from November 11th through 14th is the only mainstream SEO conference I will be speaking at this year. I have a session on link buying and a session on making money from contextual ads on November 13th. Brett Tabke gave me a 20% off coupon code to share with readers. Registration is currently $899, but if you use the discount code wa-67720 in the next 2 weeks you can save $180 off your conference admission price.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Aaron Wall</category>
<dc:creator>Aaron Wall</dc:creator>
<pubDate>Tue, 14 Oct 2008 13:30:01 GMT</pubDate>
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<title>How Much is a Link Worth (to YOUR Business)?</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12045</link>
<description>Pricing a Link When trying to understand the value of a link a variety of factors can be considered,</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Aaron Wall</category>
<dc:creator>Aaron Wall</dc:creator>
<pubDate>Tue, 14 Oct 2008 12:57:34 GMT</pubDate>
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<title>How Important is Branding to Search Engine Marketing?</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=11933</link>
<description>In AdAge Google's CEO Eric Schmidt explains the AdWords quality score and organic ranking algorithms in laymans terms: The internet is fast becoming a "cesspool" where false information thrives , Google CEO Eric Schmidt said yesterday. Speaking with an audience of magazine executives visiting the Google campus here as part of their annual industry conference, he said their brands were increasingly important signals that content can be trusted. "Brands are the solution,</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Aaron Wall</category>
<dc:creator>Aaron Wall</dc:creator>
<pubDate>Fri, 10 Oct 2008 02:45:27 GMT</pubDate>
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<title>Google as Affiliate, Affiliate Network, Ad Network, &amp; Ad Agency</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=11931</link>
<description>Google recently expanded their ad offering by inserting AdSense ads on maps , putting AdSense image ads &amp; banners on image search results , opening up AdSense for Games , and monetizing Youtube with affiliate ads for Amazon.com and Apple iTunes. The NYT article on AdSense for Games (linked above) promises a couple more new ad units in the coming weeks,</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Aaron Wall</category>
<dc:creator>Aaron Wall</dc:creator>
<pubDate>Fri, 10 Oct 2008 00:16:00 GMT</pubDate>
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<title>Social Interaction &amp; Advertising Are The Modern Day Search Engine Submission &amp; Link Building</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=11851</link>
<description>Years ago (well before I was an SEO, or knew what SEO was) search engine submission was a huge phrase. Only recently has search engine marketing replaced search engine submission in popularity. Search engine submission was big part of the optimization game when search relevancy algorithms were heavily reliant on meta tags and on the page content. As search got polluted with on the page spam you needed to more than submit to compete for coveted valuable phrases,</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Aaron Wall</category>
<dc:creator>Aaron Wall</dc:creator>
<pubDate>Wed, 08 Oct 2008 10:43:08 GMT</pubDate>
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<title>Copyright in Reverse? How Will THAT Change Marketing?</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=11757</link>
<description>Interesting story about the success of Guitar Hero, and the music included in Guitar Hero The use of a sound recording in a video game is not subject to any sort of statutory royalty &#226;&#128;" the game maker must receive a license negotiated with the copyright holder of the recording &#226;&#128;" usually the record company. In previous editions of the game, Guitar Hero has paid for music rights. However, now that the game has proved its value in promoting the sale of music,</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Aaron Wall</category>
<dc:creator>Aaron Wall</dc:creator>
<pubDate>Mon, 06 Oct 2008 08:55:58 GMT</pubDate>
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<title>Firefox Rank Checker Extension Now With Pretty Graphs</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=11530</link>
<description>A member of the SEO Book community wanted to add graphs to the Rank Checker extension . Please give Site Rank Reporter a try, and leave feedback below. I have alerted him to this thread and he is anxious for your feedback. A couple tips... you must save the Rank Checker data to CSV before importing it to the Site Rank Reporter tool. you have to have at least a few days worth of data to see the benefits of the charts.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Aaron Wall</category>
<dc:creator>Aaron Wall</dc:creator>
<pubDate>Mon, 29 Sep 2008 22:57:51 GMT</pubDate>
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<title>How to Update Firefox Extensions (and/or Uninstall &amp; Re-install Them)</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=11494</link>
<description>Since we have a number of popular Firefox extensions, I frequently get asked how to update Firefox extensions. Rather that writing 3 emails a week I figure it was quicker to jot down a quick blog post. To update or uninstall an extension you first have to click into the add-ons panel. When you get inside the extensions area (by following the path highlighted above) you will see an Add-ons window with a Find Updates button at the bottom of it.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Aaron Wall</category>
<dc:creator>Aaron Wall</dc:creator>
<pubDate>Sun, 28 Sep 2008 20:29:14 GMT</pubDate>
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<title>How Does Matt Cutts Get Ready for Work? (Picture Reveals All)</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=11493</link>
<description>A few months back I bought a drawing of Matt Cutts and forgot about it.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Aaron Wall</category>
<dc:creator>Aaron Wall</dc:creator>
<pubDate>Sun, 28 Sep 2008 20:29:13 GMT</pubDate>
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<title>Should Google Recommend Downloading Illegal Copyright Works via Torrents?</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=11467</link>
<description>I was just finishing up our guide to how to optimize for search suggestion , and noticed something worth discussing. I am not sure if safe harbor covers companies that index content, cache/host content, and suggest searches for downloading pirated works...but if it does, I think the law needs changed. It seems Google could have thought about the torrent related keyword suggestions before launching search suggest as a default.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Aaron Wall</category>
<dc:creator>Aaron Wall</dc:creator>
<pubDate>Fri, 26 Sep 2008 22:14:19 GMT</pubDate>
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<title>The Google Search Advertising Cartel</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=11433</link>
<description>Whenever I read a story about Google losing it's competitive edge or spreading itself too thin I think that they author just does not get the network effects baked into web distribution when a company is the leader in search and advertising, and how solidly Google competes where it allegedly failed. Sideline projects, like their book scanning project, turn into a treasure for librarians and researchers who guide others to trust Google.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Aaron Wall</category>
<dc:creator>Aaron Wall</dc:creator>
<pubDate>Fri, 26 Sep 2008 05:19:58 GMT</pubDate>
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<title>Search Engine Optimization - Evolution or Extinction?</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=11212</link>
<description>The following is a guest blog post by Jeremy L. Knauff from Wildfire Marketing Group , highlighting many of the recent changes to the field of SEO. Marketing is constantly evolving and no form of marketing has evolved more over the last ten years than search engine optimization. That fact isn't going to change anytime soon. In fact, the entire search engine optimization industry is headed for a major paradigm shift over the next twelve months.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Aaron Wall</category>
<dc:creator>Aaron Wall</dc:creator>
<pubDate>Sun, 21 Sep 2008 17:23:11 GMT</pubDate>
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<title>Google's Chinese Wall Between AdWords Ads &amp; Organic Search Results Disappears*</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=11163</link>
<description>In years past Consumer Reports WebWatch studies showed that consumers struggled to differentiate ads from organic search results and that "more than 60 percent of respondents were unaware that search engines accept fees to list some sites more prominently than others in search results." Since those studies Google has changed the background color on top ads from blue to a light yellow color that is hard to notice on some monitors.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Aaron Wall</category>
<dc:creator>Aaron Wall</dc:creator>
<pubDate>Fri, 19 Sep 2008 10:23:23 GMT</pubDate>
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<title>SEO News &amp; Interesting Links</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=11051</link>
<description>I have been spending a lot of time building out other sites, doing interviews, and playing in our member's only forums...this post is a list of some recent interesting links. Google's Scott Huffman highlighted some of the search quality evaluation process at Google . His post (as well as the older leaked search evaluation documents ) should be required reading for all professional SEOs. I did a quick run down of some SEO tools over at Blogoscoped .</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Aaron Wall</category>
<dc:creator>Aaron Wall</dc:creator>
<pubDate>Wed, 17 Sep 2008 12:31:18 GMT</pubDate>
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<title>Top Search Engine Marketing Tools</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=11025</link>
<description>Aaron Wall is a search engine optimization consultant at Clientside SEM and the author of the SEO Book blog. Aaron lives in Oakland, California. This time he takes a look at the top SEO tools. The number of internet marketing tools launched over the past couple years has been staggering. Many of them are both free and highly valuable. SEO, which was once considered a bit of a seedy niche, has grown with search to become a mainstream marketing practice, with.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Aaron Wall</category>
<dc:creator>Aaron Wall</dc:creator>
<pubDate>Tue, 16 Sep 2008 14:35:24 GMT</pubDate>
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<title>Funny Email: Anyone Who Outranks MY Clients is Unethical ;)</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=11013</link>
<description>I just came across one of the funnier SEO emails I have ever read. When I shared it with my wife we both laughed out loud, so I thought I would share it with you. Personally identifiable information has been removed to protect the guilty. Hi, _ are looking for sites that would be interested in publishing content on behalf of a number of the UK's major brands, including the likes of _ and _ and _. For a site such as _ we'd be prepared to pay up to &#163;30 per article a month,</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Aaron Wall</category>
<dc:creator>Aaron Wall</dc:creator>
<pubDate>Tue, 16 Sep 2008 11:50:55 GMT</pubDate>
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<title>How Does the Algorithm View Your Website?</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10948</link>
<description>Great article in the NYT over the weekend about an ad arbitrage directory named Sourcetool, which Google punted from the AdWords program. A couple quotes: When I pressed Mr. Fox about Sourcetool, he refused to tell me why the algorithm had problems with the site. When I asked him why the business.com site was in the algorithm's good graces but Sourcetool's wasn't, he wouldn't tell me that, either. All I got were platitudes about the user experience.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Aaron Wall</category>
<dc:creator>Aaron Wall</dc:creator>
<pubDate>Sat, 13 Sep 2008 20:11:30 GMT</pubDate>
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<title>Interview of Quintura Search CEO Yakov Sadchikov</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10904</link>
<description>When was Quintura launched? What gave you the idea to launch it? What problems were you trying to solve by launching it? Quintura was founded in August 2005 and released its first search application in November of that year. One year later, we launched a web-based search. It was based on visual context-based search concepts that the founders had been developing since 1990s. Quintura was founded to solve several fundamental problems inherent with today's search engines.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Aaron Wall</category>
<dc:creator>Aaron Wall</dc:creator>
<pubDate>Fri, 12 Sep 2008 03:21:01 GMT</pubDate>
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<title>Interview of Matt Mullenweg of Wordpress and Automattic Fame</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10753</link>
<description>I recently asked Matt Mullenweg if he would be up for doing an interview via email. He said sure, and here are his answers to the best questions I could come up with. Thanks again for doing the interview Matt! How did you get into web programming? What made you decide to start working on WordPress? I had started off pretty badly with Frontpage and Dreamweaver.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Aaron Wall</category>
<dc:creator>Aaron Wall</dc:creator>
<pubDate>Tue, 09 Sep 2008 07:40:15 GMT</pubDate>
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<title>Help Us Help You!</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10692</link>
<description>Now that Peter Da Vanzo has joined the site, we have another writer and can spend a bit more time on the blog. In the past some of my most popular blog posts came out of feedback from readers. What topics would you love to see us cover? Nearly any SEO/PPC/blogging/internet marketing questions are fair game (although we won't do site reviews, or explain specifically why site X is ranking or why site Y does not rank).</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Aaron Wall</category>
<dc:creator>Aaron Wall</dc:creator>
<pubDate>Sun, 07 Sep 2008 21:58:32 GMT</pubDate>
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<title>Peter Da Vanzo: New SEO Book Author</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10691</link>
<description>When I first started blogging I tried to learn from and emulate 3 of my favorite bloggers: Seth Godin , Peter Da Vanzo , and Steven Berlin Johnson . A large part of the success of this site was learning from those guys. Recently I was lucky enough to hire on Peter Da Vanzo to help do some of the writing on this site. He has been blogging about search since 2002 on Search Engine Blog , which officially makes old school. Please give Peter a warm welcome to the site!</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Aaron Wall</category>
<dc:creator>Aaron Wall</dc:creator>
<pubDate>Sun, 07 Sep 2008 21:43:42 GMT</pubDate>
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<title>Think Tank, SEO for Opera, &amp; Sustainable Online Business Models</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10676</link>
<description>Shoemoney is giving away a free ticket to ThinkTank , a free form gathering about Internet marketing on September 26th through 28th. My wife and I will be attending as well. Check out the official Think Tank site for more information. An SEO Book reader has ported over SEO for Firefox to make an Opera SEO extension . I have not tried it yet, but if you are an Opera fan let me know what you think of it.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Aaron Wall</category>
<dc:creator>Aaron Wall</dc:creator>
<pubDate>Sat, 06 Sep 2008 09:26:45 GMT</pubDate>
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