Administrator Latest search engine news blog articles from Administrator. http://www.seocentro.com/seo-archives/author/Administrator.html Administrator News Archive http://www.seocentro.com/cgi-bin/rss/go.pl?uid=13210 Display ads can be combined with search if you have the right data Have you ever stayed away from display advertising in favor of search ads because you believed that your display ads don't perform well?  You're not alone. Some advertisers have shifted display marketing dollars toward search with the belief that search advertising is "more measurable" and that it provides a higher return-on-investment. Search Engines News SEO News Administrator Administrator Tue, 18 Nov 2008 01:57:12 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=13134 We've doubled the number of domains on which you can block your ads from appearing Your time is precious, so we're going to try to give you some important news about blocked domains in a mere 250 words. Here's the scoop: In your Sponsored Search account, you have the ability to block your ads from appearing on particular sites in our Sponsored Search network. When we initially launched this feature we provided the ability to block up to 250 sites per account. Now, Search Engines News SEO News Administrator Administrator Fri, 14 Nov 2008 18:14:08 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=13095 Too high? Too low? Learn to find the "sweet spot" with bids This is an excerpt from Yahoo!'s Smart Start Guide , which is packed with helpful content to assist you in making your campaigns as effective as possible. Whether you're an expert search marketer or just starting out, the tips from Yahoo!'s "Sharon Goodsense" offer practical search marketing insights. Download the Smart Start Guide . Search Engines News SEO News Administrator Administrator Thu, 13 Nov 2008 18:26:48 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12940 News from the blogosphere for publishers The election's over, so it's time to refocus on some winning tools and services that can help you "change" your site. We also found a tomato that's far from rotten. Read on' Building a better blog Calling all bloggers"the folks at the MyBlogLog Blog recently announced that they are teaming up with Zemanta to make your blogging toolbox more powerful. Zemanta helps you find photos, Search Engines News SEO News Administrator Administrator Fri, 07 Nov 2008 19:28:23 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12562 Publisher-related news and bits from around the blogosphere As Halloween approaches, we thought we'd compile some news for our publishers, so you can spend more time working on your Halloween costume. What Do You Want from Me? A while ago, Yahoo! bought a company called Inquisitor, which makes a cool Safari browser plug-in of the same name. The Inquisitor application, which helps generate auto-completes on search queries and previews results, Search Engines News SEO News Administrator Administrator Tue, 28 Oct 2008 21:07:02 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12510 Yahoo! shares tips on keyword management Do you like to listen to good advice, instead of just reading it? Whether you're a seasoned search marketing expert or just starting out with your Sponsored Search campaign, a new free podcast provides useful info that can help you reach your business goals. Our own Patrizio Spagnoletto, Senior Director of Marketing here at Yahoo!, recently talked with Lon Safko, one of the authors of the "The Social Media Bible, Search Engines News SEO News Administrator Administrator Mon, 27 Oct 2008 22:27:59 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12408 Join Yahoo! at the upcoming ad:tech conference in New York Cityâ€"with a 20% discount The interactive marketing and technology conference ad:tech is held at sites all over the globe"London, Shanghai and Sydney, to name just a few"but if you're a blog reader in the northeastern U.S., there's one coming up in your own backyard. The New York edition of ad:tech will be held November 3-6 at the New York Hilton in Manhattan, Search Engines News SEO News Administrator Administrator Fri, 24 Oct 2008 00:38:46 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12262 Recent enhancements to our Content Match product may help publishers increase revenue Game show host: "Peter Publisher is so rich!" Audience: "How rich is he?" Host: "He's so rich, he lines his bird cage with [blanks]!" You know that Richard Dawson would have nailed this one, with the answer "hundred-dollar bills." We like to make matches that involve money, too. While they may not enable you to become as audacious as Peter Publisher, Search Engines News SEO News Administrator Administrator Mon, 20 Oct 2008 21:34:39 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12166 Some Sponsored Search tricks for you"our treat Halloween is a fun time for young and old, and when it comes to spending, consumers don't disappoint. According to a study conducted by the National Retail Federation, Halloween spending was expected to reach $5.07 billion in 2007"a good part of that, as we told you recently, on costumes . But other sites catering to ghouls should keep some basic tips in mind. Search Engines News SEO News Administrator Administrator Thu, 16 Oct 2008 22:02:11 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12082 New ads reminds users to give Yahoo! Search a try   We've worked really hard to make Yahoo! Search a better experience, with interesting new features (and interesting names, to boot) in the past year like  SearchMonkey  and Search BOSS . So, naturally, we want people to know about it. Tens of millions of users choose Yahoo! Search every day. But, says Raj Gossain, VP of Marketing for Yahoo! Search in a blog post today, "We don't think that's enough. Search Engines News SEO News Administrator Administrator Tue, 14 Oct 2008 21:26:53 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12080 New ads reminds users to give Yahoo! Search a try We've worked really hard to make Yahoo! Search a better experience, with interesting new features (and interesting names, to boot) in the past year like  SearchMonkey  and Search BOSS . So, naturally, we want people to know about it. Tens of millions of users choose Yahoo! Search every day. But, says Raj Gossain, VP of Marketing for Yahoo! Search in a blog post today, "We don't think that's enough. Search Engines News SEO News Administrator Administrator Tue, 14 Oct 2008 21:06:53 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=11963 These subtle changes are designed to lead to better Content Match performance Sometimes a product launch is big, like our recent launch of APT from Yahoo! . And sometimes it's understated, like the improved version of our contextual advertising product, Content Match , which we're announcing this week. It's not a new brand, and it looks virtually the same in the user interface. Search Engines News SEO News Administrator Administrator Fri, 10 Oct 2008 18:55:59 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=11926 Selected blogosphere tidbits Time of the Season As we shift into cooler weather and shorter days, Yodel Anecdotal recently announced that Yahoo! is launching a new calendar. The new web-based application features open standards so you can share your schedule with others, and it's also built for the mobile platform. News Bits In the online media landscape, the Associated Press plays an important role in the publishing and news coverage. Search Engines News SEO News Administrator Administrator Thu, 09 Oct 2008 21:22:01 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=11825 Halloween retailers: Expect a rush on these popular outfits for the holiday, and update your campaigns accordingly On 364 nights of the year when you see a guy dressed like Dracula, you better run like heck, in case he's the real deal. But on October 31, it's pretty certainly just a guy in a costume, and your bodily fluids should be safe. According to a study conducted by the National Retail Federation, the average consumer planned to spend $23. Search Engines News SEO News Administrator Administrator Tue, 07 Oct 2008 18:26:25 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=11729 New site gives you information on the Yahoo!-Google deal It's a pretty good guess you've heard opinions on the Yahoo!-Google marketing agreement from just about everybody: your coworkers, your competitors, your daily blog, and â€" who knows? â€" maybe even your taxi driver. Which is why we thought we could help you sift through the clutter to the facts. This week we launched the Yahoo! Search Agreement site , Search Engines News SEO News Administrator Administrator Fri, 03 Oct 2008 22:19:25 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=11726 Yahoo! on search panels at SMX East in New York City New York, New York: the town so nice we went there twice. Yep, after just launching APT from Yahoo! at Ad Week in New York City, we'll be back there next week for SMX East. Whether it's learning the latest search marketing techniques at the conference or eating the biggest slice of pizza you've ever seen in my old hood, the city is always worth the trip. Search Engines News SEO News Administrator Administrator Fri, 03 Oct 2008 21:51:30 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=11464 We wanted to share with you an excerpt of a Yodel Anecdotal post from Yahoo! president Sue Decker explaining the Yahoo!-Google agreement and reiterating our ongoing commitment to Sponsored Search.  As Sue puts it, There's been a lot of speculation swirling around about the Yahoo!-Google agreement. We hear everything from the claim that Yahoo! and Google will be fixing prices to the prediction that the agreement is a death sentence for Yahoo!'s sponsored search business. Search Engines News SEO News Administrator Administrator Fri, 26 Sep 2008 20:37:33 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=11456 Use two basic tools in your account to get noticed When you just have mere seconds to catch the attention of a searcher on the web, your ad copy better scream, "I'm just what you're looking for!" Until we introduce ads that can seductively talk to users, the next best things for getting your ads noticed are our insert keyword and alt text features. Search Engines News SEO News Administrator Administrator Fri, 26 Sep 2008 18:35:31 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=11357 Calling all publishers! Today we're excited to announce the launch of APT from Yahoo! , our new advertising platform. What's in it for you?  APT from Yahoo! is designed to help publishers access more demand and improve yield from their inventory, while simplifying ad management. We'll keep you posted on the opportunities for Yahoo! Publisher Network publishers to participate in the platform. In the meantime, Search Engines News SEO News Administrator Administrator Wed, 24 Sep 2008 18:13:31 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=11354 3 tips to capture more impressions and clicks through hot happenings Between the presidential elections , the Olympics in Beijing, and NASA Messenger's second flyby past Mercury , 2008 is a year of big events. Search marketers should take note. Why? Because whether you're dealing with a nationwide political decision, an international sports event, or a hot dog eating contest , "big events" can drive serious search activity . Search Engines News SEO News Administrator Administrator Wed, 24 Sep 2008 18:05:15 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10797 What not to do with your search account We've already nagged you plenty about the things that successful advertisers should doâ€"and it isn't just cleaning your room or taking out the trash. But sometimes knowing what not to do is just as important. When it comes to creating and managing your ads, avoiding certain mistakes before you make them can save serious time and headaches down the road. Here's a quick breakdown of the pitfalls to avoid, Search Engines News SEO News Administrator Administrator Tue, 09 Sep 2008 23:04:54 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10744 An end of the summer roundup Ah, the end of the summer' though it's 90 degrees in Los Angeles and 80 degrees in New York today. But soon the kids will be back to school, the leaves will change colour and folks will break out these strange garments called ' sweaters. So, as summer dies down, we thought we'd share this roundup of what's still hot in the publisher world. Who's the boss? You are. It's been two months since Yahoo! Launched Yahoo! Search Engines News SEO News Administrator Administrator Tue, 09 Sep 2008 00:00:31 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10568 3 strategies to help you monitor and react to bid requirements Remember how you used to daydream in school, only to snap out of it just as you heard the last bit of information that you knew was going to be on the test? OK, maybe that was just us. But we're guessing that, along those lines, over the last few months you may have missed a lot of the advice we've offered on managing your new minimum bids. By now, Search Engines News SEO News Administrator Administrator Wed, 03 Sep 2008 21:58:00 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10379 Yahoo! helps LendingTree test the benefits of combining paid and organic search   Who: LendingTree, LLC, an online lending exchange that connects consumers with multiple lenders who compete for their business. Objective: Yahoo! and LendingTree wanted to quantify how using sponsored search ads and paid inclusion listings together increases traffic. Products Used: Sponsored Search and Search Submit Pro Results: During the study, Search Engines News SEO News Administrator Administrator Thu, 28 Aug 2008 21:22:23 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10298 How treating a web page like a research paper can help you in search listings You should always keep your audience in mind when you're writing landing page text. But what do you when you're optimizing pages for search engines and your audience isn't even human? According to search engine optimization expert Jessica Bowman of SEM Inhouse , it may help to think of search engines as your college professor . Jessica recently gave a workshop at Yahoo! Search Engines News SEO News Administrator Administrator Tue, 26 Aug 2008 21:53:48 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10297 How much traffic do you really want, and can your budget afford it? Before iPods enabled teens to retreat into their music at any volume they like without disrupting the rest of the household, parents employed a three-word mantra that both parties quickly grew tired of: "Turn it down!" It's a generational power struggle that probably echoed the world over. As adults, our musical tastes may have changed, Search Engines News SEO News Administrator Administrator Tue, 26 Aug 2008 21:32:27 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10124 Arrange your keywords and ads properly to help you achieve better results This is advice taken from Yahoo!'s Smart Start guide , which is packed with helpful content to assist you in making your campaigns as effective as possible. Whether you're an expert search marketer or just starting out, the tips from Yahoo!'s "Sharon Goodsense" offer practical search marketing insights. Download Smart Start . You probably know by now that your account is made up of campaigns, Search Engines News SEO News Administrator Administrator Thu, 21 Aug 2008 17:34:27 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10070 Get a personalized campaign optimization session from Yahoo! If you're heading to Search Engine Strategies Conference & Expo in San Jose next week in search of free tsotchkes, you may also want to try something considerably more valuable â€" one of our free personalized campaign optimization. You have to be there in person though because this is not an online session. The half-hour one-on-one optimization session, with a Yahoo! Search Marketing content specialist, Search Engines News SEO News Administrator Administrator Wed, 20 Aug 2008 17:13:59 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=9892 Now you have more ways to keep tabs on your account You shouldn't be intimidated by reports"whether it's a report card, a weather report or the cover sheet for a TPS report . Our Ad Performance Reports, located under the Reports tab in your Sponsored Search account, help you understand how your ads are performing. You should use this report to help identify the ads that most effectively generate leads, conversions and revenue. Search Engines News SEO News Administrator Administrator Fri, 15 Aug 2008 21:33:09 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=9736 Five reasons your revenue could be fluctuating The famous Roman philosopher Seneca once said, "It is a rough road that leads to the heights of greatness." While he couldn't fathom the realities of today's Internet society, he still had the right idea â€" "hard work will pay off" â€" and with Yahoo! Publisher Network, the same holds true. Our publishers often ask why their revenue is fluctuating. Many times, upon investigating, Search Engines News SEO News Administrator Administrator Mon, 11 Aug 2008 23:54:28 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=9394 Publisher news bits from the blogosphere Earlier this week, Yahoo! announced a partnership with HP and Intel to create a "global, multi-datacenter research testbed for the advancement of cloud computing research and education." What's cloud computing ? Well, we had to look it up, too, but the simple way to describe it is as a way for customers to tap into computing resources that can be anywhere, and only pay for what they use. "Here at Yahoo!, Search Engines News SEO News Administrator Administrator Fri, 01 Aug 2008 17:57:57 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=9282 And 5 factors that can help you get users' attention The question "What's a good click-through rate?" is a little bit like asking "What's your favorite movie?", in that it really comes down to personal preference. Just as some people might lean toward "The Godfather," as their fave flick, others might prefer something a little more low-brow, say "Pee-wee's Big Adventure. Search Engines News SEO News Administrator Administrator Wed, 30 Jul 2008 20:01:06 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=8930 How our Ad Profiling Program Can Help Your Keyword Performance Think of your Yahoo! Search Marketing account as a garden â€" without careful maintenance, it can grow wild. The wilder it grows, the more difficult it is to maintain. Our goal here at Yahoo! Search Marketing is to lend a hand in the garden, which is why we've started a program called Ad Profiling. With Ad Profiling, we analyze high-impression keywords within an account that are performing poorly, Search Engines News SEO News Administrator Administrator Mon, 21 Jul 2008 23:42:51 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=8805 Selected publisher-related tidbits from the blogosphere Are you a publisher who is constantly looking for the right image to post on your site? Well, we may not know what the best image is, but we can steer you to some free ones. The folks on the Flickr blog recently announced that Flickr is teaming up with Getty Images to create a collection of royalty-free, rights-ready and rights-managed photographs. Search Engines News SEO News Administrator Administrator Thu, 17 Jul 2008 21:58:50 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=8796 Why we have rules for your search marketing accounts Here at Yahoo! Search Marketing, we try to bring users and advertisers together by creating relevant, effective search listings. To help us create a high-quality search experience, we have a set of editorial guidelines and best practices. Think of them as the "instruction manual" for your account: The more closely you follow them, the better your account works. Search Engines News SEO News Administrator Administrator Thu, 17 Jul 2008 19:41:13 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=8705 Create your own version of Yahoo! Search Yahoo! has been saying for a while that search should be open , and it's tough to imagine it getting much more open than our new Web services platform â€" Yahoo! Search BOSS . BOSS, or Build your Own Search Service, is just that â€" a programming interface that lets you create your own version of the Yahoo! algorithmic search experience. This is something that might could help you strengthen your content as a publisher. Search Engines News SEO News Administrator Administrator Tue, 15 Jul 2008 22:41:30 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=8704 Create your own version of Yahoo! Search Yahoo! has been saying for a while that search should be open , and it's tough to imagine it getting much more open than our new Web services platform â€" Yahoo! Search BOSS . BOSS, or Build your Own Search Service, is just that â€" a programming interface that lets you create your own version of the Yahoo! algorithmic search experience. If your Web site also generates content, this is something that might be useful to you. Search Engines News SEO News Administrator Administrator Tue, 15 Jul 2008 21:54:30 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=8517 Three tips to muster, monitor and maintain your conversions In the offline world, a "conversion" could happen in the metric system, the adoption of a new religion or an exchange of currency. But for search marketing advertisers, a conversion is a completed transaction event on a website. Apart from the most obvious conversion"a customer completes a sale"conversions can include a visitor registering at your site, requesting a price quote, Search Engines News SEO News Administrator Administrator Thu, 10 Jul 2008 17:21:22 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=8484 A Mid-Summer's News Catch-Up Our colleagues at the Right Media Blog recently posted an article about the Interactive Advertising Bureau (IAB) and their efforts to broaden the coalition of publishers on the web. According to the IAB's post " Small Publishers Unite! You Have Nothing To Save But Your Business ," the IAB is trying to "mobilize to stop politicians from unfairly and inappropriately regulating digital advertising." Check it out for yourself. Search Engines News SEO News Administrator Administrator Wed, 09 Jul 2008 22:08:09 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=8425 Why your ads may disappear, and how to give them more time in the spotlight You've probably felt a certain thump of pride when you do a search on your product and see your ad pop up in the Sponsored Results. But at other times, you might have experienced a "where did it go?" moment. This occurs when your ad is nowhere to be found, and yet you know there's still money in your budget. One answer to the question might be what we refer to as "budget smoothing. Search Engines News SEO News Administrator Administrator Tue, 08 Jul 2008 22:46:46 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=8190 The latest round-up of articles from the blogosphere Are you the sharing type? Well, one of the best ways to share your ideas and content is with widgets. And you wouldn't be alone â€" marketers and publishers are expected to spend about $40 million on web widgets this year, according to the Marketing Vox news site. Marketing Vox recently published a beginner's guide to widgets , which are anything that can be embedded in an HTML web page. Search Engines News SEO News Administrator Administrator Wed, 02 Jul 2008 00:02:47 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=8168 High gas prices could pump up your site traffic and sales With the cost of gas climbing and consumers looking to save money by driving less, introducing new targeted ads could not only save consumers some gas but also fuel a lot of additional sales for online advertisers this summer. More and more consumers are looking to take the pedal off the metal and avoid getting behind the wheel when possible. According to a recent study by the National Retail Federation, Search Engines News SEO News Administrator Administrator Tue, 01 Jul 2008 18:32:00 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=7904 Five guidelines to help keep you in YPN compliance When reviewing YPN publisher sites for guideline compliance, I see the same "problem areas" over and over that prevent sites from passing the guidelines. Here are a few things to avoid in order to keep your site in compliance with YPN. 1. Competing Ads Be sure that Yahoo! ads do not appear on the same page as contextual ads from other companies. It's okay to rotate these ads along with Yahoo! Search Engines News SEO News Administrator Administrator Wed, 25 Jun 2008 00:09:50 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=7544 5 steps to make sure you're bidding for the right place It's a fairly well known fact that the higher your search listing appears on a page of results, the more likely users are to see it. In search marketing, a general rule-of-thumb is to get the best possible placement you can for your ads. Consequently, everyone covets that top spot. But"surprise! There are times when being number one not only doesn't help, it might actually hurt you. Search Engines News SEO News Administrator Administrator Tue, 17 Jun 2008 00:58:02 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=7536 Much of what we do in the Local search space is related to what our brethren in Web Search are also doing every day around Yahoo!. So, we made the decision to start posting our local search news directly to the increasingly popular Yahoo! Search Blog . And as the use of online maps has grown far beyond driving directions and into entirely new realms, we are starting a blog devoted to all things that are geographically inclined at Yahoo!. Search Engines News SEO News Administrator Administrator Mon, 16 Jun 2008 20:20:39 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=7423 Publisher-related news items from the blogosphere The next time you're stuck for an idea to run an image on your site, you may want to check out new Flickr groups feature for some creative inspiration. Recently, the Flickr blog announced a new groups tool that lets you add up to six photos or videos at a time from your Flickr account to share with friends. Speaking of Flickr, the next* blog posted a story about a new technology by Yahoo! called BrowserPlus, Search Engines News SEO News Administrator Administrator Fri, 13 Jun 2008 00:32:08 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=7421 Case Study: How Internet marketing company Wave Direct helped its client increase leads by 50% It took more than a 90-minute presentation to convince a new client to step out of its marketing comfort zone. But for Internet marketing firm Wave Direct , it was a matter of persuading its customer, an internationally known five-star hotel chain, that an aggressive Sponsored Search campaign could help generate more timeshare purchases. Search Engines News SEO News Administrator Administrator Fri, 13 Jun 2008 00:06:35 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=7399 There's more than one way to optimize your ad performance Want your account to run the ads that work best for you? Our ad optimization feature automatically displays the Sponsored Search ads that perform the best"based on how you choose to measure ad performance. We know that not everyone measures success the same way. For example, you might want to optimize for ads that deliver conversions more frequently. Fortunately, you have control over the way ad optimization works, Search Engines News SEO News Administrator Administrator Thu, 12 Jun 2008 18:05:43 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=7160 Put the "worldwide" in your Web with Yahoo! Sponsored Search Is your company looking to expand abroad? International sales can be a great way to boost your company's growth, and Yahoo! Search Marketing is a simple way to get targeted customer leads. With the announcement of the opening of three new markets for Sponsored Search â€" Southeast Asia, Latin America and India â€" now's the perfect time to consider getting a few new stamps on your "advertising passport. Search Engines News SEO News Administrator Administrator Sun, 08 Jun 2008 11:06:45 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=7155 Open Search's Graham Mudd discusses the benefits of Yahoo!'s new open search platform   Earlier in the year, we ran an article about Open Search, a.k.a "SearchMonkey," on our Search Marketing Blog . As a follow-up, we recently chatted with Product Marketing Manager Graham Mudd on how Open Search can impact publishers. YPN Blog: What exactly is SearchMonkey, and what's the goal of it? Mudd: SearchMonkey is Yahoo! Search's open platform. Search Engines News SEO News Administrator Administrator Sun, 08 Jun 2008 11:06:38 GMT