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<title>Alden DeSoto News Archive</title>
<dc:creator>Alden DeSoto</dc:creator>
<description>Latest search engine news blog articles from Alden DeSoto.</description>
<link>http://www.seocentro.com/seo-archives/author/Alden+DeSoto.html</link>
<dc:title>Alden DeSoto News Archive</dc:title>
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<title>SES San Jose is here!</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=9846</link>
<description>And boy do we love it. The Search Engine Strategies conference is right up our alley. Google will be there in force, sponsoring the show, with a giant booth for AdWords and Google Analytics. Googlers will be headlining or participating in numerous sessions, and we're all looking forward to meeting interested users and hearing what you think about our products. Google Analytics has been given a 20% discount code: 2OG00 (two-oh-gee-zero-zero).</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Alden DeSoto</category>
<dc:creator>Alden DeSoto</dc:creator>
<pubDate>Thu, 14 Aug 2008 20:23:35 GMT</pubDate>
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<title>Announcing new graphing tools, ga.js tracking, and six new languages</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=182</link>
<description>Today, we're adding several updates to Google Analytics including the ability to graph multiple data points at once, ga.js tracking, and six new languages. All accounts have access to a new beta feature that allows you to graph two metrics against each other and see how they correlate. For example, you might want to see how your AdWords traffic compares with your site average or how one conversion goal compares to another over time.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Alden DeSoto</category>
<dc:creator>Alden DeSoto</dc:creator>
<pubDate>Thu, 13 Dec 2007 01:09:00 GMT</pubDate>
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<title>Site Search Now Available</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=179</link>
<description>We recently announced several new features . Beginning today, all Google Analytics accounts have access to the first of these features to be released: Site Search. It's currently only available if your language preference is set to English; it will be available in all languages soon. Google Analytics has always shown you how people search to find your site. With Site Search, you can now see how people search your site once they are already on it.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Alden DeSoto</category>
<dc:creator>Alden DeSoto</dc:creator>
<pubDate>Fri, 02 Nov 2007 04:45:00 GMT</pubDate>
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<title>Exciting Announcements at eMetrics Today</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=186</link>
<description>Today at the eMetrics Summit in Washington, D.C. Brett Crosby announced several Google Analytics features that will be rolled out over the coming weeks. Here's a rundown. First, you'll be able to use Google Analytics to track site search activity. Simply edit any of your Google Analytics profiles to enable "Site Search" and you can find out what people search for on your site and where these searches lead.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Alden DeSoto</category>
<dc:creator>Alden DeSoto</dc:creator>
<pubDate>Mon, 15 Oct 2007 20:56:00 GMT</pubDate>
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<title>Reverting Back to Original "Average Time on Site" Calculation Today</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=167</link>
<description>We recently introduced a new way of calculating "Average Time on Site" that removed visitors who "bounce" from your website (people who hit one page of your site and then leave). This updated calculation attempted to give you a better idea of how long engaged visitors spend on your website. However, many of you prefer the original calculation: the total time on site for all visits divided by the total number of visits. So today we are changing it back. Effective immediately,</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Alden DeSoto</category>
<dc:creator>Alden DeSoto</dc:creator>
<pubDate>Wed, 12 Sep 2007 03:52:00 GMT</pubDate>
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<title>Website Optimizer Gets an Update</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=173</link>
<description>Today, we are happy to announce the first major update to Website Optimizer . (For those who are unfamiliar with Website Optimizer, we've blogged about it before here and here .) The first feature that we've added is a wizard for creating A/B split experiments. A/B tests are ideal for testing how well different page layouts perform and for pages that don't get a lot of traffic. Although you can perform A/B testing in Google Analytics,</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Alden DeSoto</category>
<dc:creator>Alden DeSoto</dc:creator>
<pubDate>Wed, 05 Sep 2007 03:01:00 GMT</pubDate>
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<title>Google Conversion University Attendees: Thank You!</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=188</link>
<description>This past Wednesday, we hosted our first ever Google Conversion University event. Over 100 participants from across the country visited the Googleplex for a day to gain insights into using Google Analytics, Website Optimizer, and AdWords. To everyone who attended: Thank you for making the event so much fun and for sharing your ideas and experiences with us. We sincerely hope that you left inspired and more knowledgeable than you arrived.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Alden DeSoto</category>
<dc:creator>Alden DeSoto</dc:creator>
<pubDate>Fri, 03 Aug 2007 04:15:00 GMT</pubDate>
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<title>Reporting Delay Update</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=185</link>
<description>Update: 4:24pm Tuesday, 31 July - Report data has been fully updated and is now current again. We apologize for any inconvenience the temporary delay caused and will have less reporting delays in the future. _ We are starting to update reporting in all Google Analytics accounts affected by the delay. As of 5pm PST this evening, some users will start to see part or all of the data from the period between Saturday and now appear in reports.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Alden DeSoto</category>
<dc:creator>Alden DeSoto</dc:creator>
<pubDate>Mon, 30 Jul 2007 09:43:00 GMT</pubDate>
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<title>Ho_ geldiniz and Witamy!</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=170</link>
<description>We're pleased to announce that we now offer and support Google Analytics in two additional languages: Turkish and Polish. You can use Google Analytics, receive email support, get technical information from the Help Center , browse our website and learn marketing techniques from Conversion University in any of the 19 languages for which Google Analytics is available.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Alden DeSoto</category>
<dc:creator>Alden DeSoto</dc:creator>
<pubDate>Tue, 24 Jul 2007 03:31:00 GMT</pubDate>
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<title>More features. One interface.</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=187</link>
<description>Last month, we added the first batch of feature enhancements to the new Google Analytics. Today, we're excited to announce that we're adding a few more of your most requested features. The following improvements are available in your account now: - We've added a "Go to:" box to all reports that have tables so you can jump directly to a specific row. If you have 5,000 referring sources and you want to see row 3,456, you can jump right to it.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Alden DeSoto</category>
<dc:creator>Alden DeSoto</dc:creator>
<pubDate>Fri, 20 Jul 2007 02:45:00 GMT</pubDate>
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<title>Tip: Print Your Favorite Reports By First Viewing in PDF</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=176</link>
<description>Many of our users like to print their Google Analytics reporting interface to include in presentations, handouts or company reports. We added the ability to export to PDF in the new interface so printed reports would look perfect. These PDF reports are vector based and can scale to the size of billboards and still look beautiful. So, the next time you want to print a report, first export to PDF, then print. You'll be amazed at the high quality print you get.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Alden DeSoto</category>
<dc:creator>Alden DeSoto</dc:creator>
<pubDate>Mon, 16 Jul 2007 03:32:00 GMT</pubDate>
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<title>Weekend Server Outage</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=190</link>
<description>This weekend, many of you had trouble creating and logging into your new Google Analytics Account. This was due to a temporary server outage which has now been resolved. If your account was successfully created, you will be able to log in now. If you are still unable to log in you will need to create the account again. We apologize for the inconvenience. Posted by Adam Wooley,</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Alden DeSoto</category>
<dc:creator>Alden DeSoto</dc:creator>
<pubDate>Wed, 11 Jul 2007 04:13:00 GMT</pubDate>
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<title>Tip: Evaluate your sources and your site with Bounce Rate</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=184</link>
<description>Of all web analytics metrics, Bounce Rate is perhaps the most universally applicable. Why? Because, unlike the widely-quoted Conversion Rate metric, Bounce Rate doesn't require you to have defined conversion goals. This means you can use it to understand how well virtually any kind of site performs from a marketing standpoint. If your site conversion rates are low, Bounce Rate can help you understand why. If your Bounce Rates are also low,</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Alden DeSoto</category>
<dc:creator>Alden DeSoto</dc:creator>
<pubDate>Fri, 29 Jun 2007 03:16:00 GMT</pubDate>
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<title>Limited Reporting Delays</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=175</link>
<description>A scheduled system maintenance this morning caused processing delays for a small percentage of our users. For several hours this morning, affected users were only able to see traffic data current to 3am PST. This was a temporary delay. No data was lost and all reports should now be fully updated. We apologize for the inconvenience. Posted by Alden DeSoto,</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Alden DeSoto</category>
<dc:creator>Alden DeSoto</dc:creator>
<pubDate>Wed, 27 Jun 2007 04:57:00 GMT</pubDate>
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