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<title>Andy Beal News Archive</title>
<dc:creator>Andy Beal</dc:creator>
<description>Latest search engine news blog articles from Andy Beal.</description>
<link>http://www.seocentro.com/seo-archives/author/Andy+Beal.html</link>
<dc:title>Andy Beal News Archive</dc:title>
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<title>Win Copies of Brian Carter's &quot;The Like Economy: How Businesses Make Money With Facebook&quot;</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=57237</link>
<description>Can you believe it's been more than a year since we last gave away an awesome marketing book? Yeah, time to fix that! We've got 3 copies of Brian Carter's The Like Economy: How Businesses Make Money With Facebook to give away to Marketing Pilgrim readers. Barely two months old, Brian's book is already garnishing high praise-and 5 stars-on Amazon. If you know Brian , you know that he's a pro when it comes to Facebook marketing and in The Like Economy ,</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Andy Beal</category>
<dc:creator>Andy Beal</dc:creator>
<pubDate>Wed, 01 Feb 2012 15:12:37 GMT</pubDate>
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<title>Google's Not Focusing On the User! Waah Waah Waah, Cry Me a River!</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=56584</link>
<description>High off their success in bringing SOPA to its knees, assorted superficial social extremists-ASSEs for short-have decided their next target should be Google. Not because of privacy issues, click fraud, or something that actually matters. No, the focus is on how Google+ is being intricately tied to search results . Did you know that Google is'gasp'manipulating its search results for its own benefit? No, really. Apparently,</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Andy Beal</category>
<dc:creator>Andy Beal</dc:creator>
<pubDate>Mon, 23 Jan 2012 17:18:13 GMT</pubDate>
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<title>Pubcon Paradise Coming to Hawaii this February - Save 20%!</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=56064</link>
<description>Pubcon has been one of my favorite marketing conferences over the past decade. It has been an honor to speak at the various events held around the country. Now the joy-o-meter just cranked up to 11, with Pubcon Paradise ! Yes, my favorite conference is now heading to my favorite destination in the world'.Hawaii! And Marketing Pilgrim readers can save 20% off registration until Feb 7! February 14-15,</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Andy Beal</category>
<dc:creator>Andy Beal</dc:creator>
<pubDate>Mon, 16 Jan 2012 16:29:39 GMT</pubDate>
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<title>FedEx Delivery Driver Debacle Ends With a Whispered Apology</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=54956</link>
<description>After writing about the FedEx delivery driver that was caught on video , throwing a customer's expensive computer monitor over a fence, many asked if the video was faked, a FedEx publicity stunt (huh?) or the antics of a competitor. Well, it turns out that the FedEx video-which now has over 2.6 million views-is legit. In fact, FedEx has apologized and apparently resolved the issue. Though, unless you went digging around, you wouldn't know that.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Andy Beal</category>
<dc:creator>Andy Beal</dc:creator>
<pubDate>Wed, 21 Dec 2011 20:06:02 GMT</pubDate>
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<title>FedEx Driver Trashes Computer Monitor &amp; Reputation: How Should FedEx Respond?</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=54904</link>
<description>If you've not yet seen this YouTube video of the FedEx delivery driver throwing a shopper's new LCD monitor over a fence, then let's get you up to speed. Did your jaw drop? Mine did! You can read the back story here . The question I have for you is, how should FedEx respond to this reputation damaging incident? I've listed a few ideas below, but leave a comment with your thoughts.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Andy Beal</category>
<dc:creator>Andy Beal</dc:creator>
<pubDate>Wed, 21 Dec 2011 03:15:37 GMT</pubDate>
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<title>The Best Reputation Management Apology'.Ever?</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=54527</link>
<description>Over the past year, companies have: caused homes to be trashed trashed their competition allowed customer information to be hacked threatened non-profits run distasteful Super Bowl ads All of these warranted an apology of EPIC proportions, yet Johnson &amp; Johnson may end up with the best public apology of the year for simply deciding to no longer produce its popular o.b. tampons line.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Andy Beal</category>
<dc:creator>Andy Beal</dc:creator>
<pubDate>Wed, 14 Dec 2011 14:43:20 GMT</pubDate>
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<title>Google Announces YouTube Analytics With a Video Tuto'.Infographic?</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=53702</link>
<description>Just how popular is that video of your aunt's faceplant in the snow? Who's watching your rendition of White Christmas? Those questions and much more will be answered when Google rolls out YouTube Analytics later today-replacing the more limited Insights. Here's what you'll get, so long as you are using a &quot;modern&quot; browser: A Quick Overview : A new overview provides all of the information that you care about quickly,</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Andy Beal</category>
<dc:creator>Andy Beal</dc:creator>
<pubDate>Wed, 30 Nov 2011 14:50:58 GMT</pubDate>
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<title>What Do You Hate Most About the New Google Reader?</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=52636</link>
<description>Earlier this week Google redesigned the user interface of Google Reader. I hated it. Still, no one likes change, so I gave it a few days to see if I would get used to it. I still hate it. Apparently, I am not the only one. Google News is full of reports of user backlash, a Huffington Post poll suggests 66% of users hate it, and even an ex-Google, who worked on the Google Reader team, hates it ! The way I see it, this is not an improved UI for Google Reader.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Andy Beal</category>
<dc:creator>Andy Beal</dc:creator>
<pubDate>Fri, 04 Nov 2011 13:38:16 GMT</pubDate>
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<title>5 Facebook Privacy &amp; Security Tips You Ignore at Your Own Peril</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=52298</link>
<description>Chances are you're a pro at using Facebook. You have your Page optimized, ads targeted, and your privacy settings impenatrable. So why is it that I see so many glaring issues that could cause the average person to have their account life hacked? I come across these 5 issues below every day. Any one of them could result in a someone nefarious hacking your account, stealing your identity, or even ransacking your home. If you have these covered, congrats,</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Andy Beal</category>
<dc:creator>Andy Beal</dc:creator>
<pubDate>Thu, 27 Oct 2011 18:20:54 GMT</pubDate>
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<title>Trackur Adds Google+ Monitoring</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=51839</link>
<description>Can you believe that I now have to get permission from Frank to tell you about Trackur news. Something about integrity and transparency'. Well, after promising to disclose that I am the CEO of Trackur (as well as the publisher of Marketing Pilgrim), he agreed to let me tell you about Trackur's big news. Google+ monitoring has now been added to all paid plans. Yeah, you heard that right. All paid plans! That means you can get Google+ monitoring for just $18 a month!</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Andy Beal</category>
<dc:creator>Andy Beal</dc:creator>
<pubDate>Mon, 17 Oct 2011 15:19:11 GMT</pubDate>
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<title>Steve Jobs 1955-2011</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=51374</link>
<description></description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Andy Beal</category>
<dc:creator>Andy Beal</dc:creator>
<pubDate>Thu, 06 Oct 2011 00:01:08 GMT</pubDate>
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<title>Free PubCon Vegas Passes from Trackur</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=51026</link>
<description>One of the benefits of being the CEO of Trackur is that I get to approve crazy deals. You know, the kind that seem too good to be true? Well, it must be the cooler temperatures, because I have just approved a FREE Gold Pass to PubCon Vegas to anyone that prepays for four months of our Ultimate plan. Here's the math on that: $1508 for 4 months of our butt-kicking, fully white-labeled, unlimited everything, Ultimate monitoring plan.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Andy Beal</category>
<dc:creator>Andy Beal</dc:creator>
<pubDate>Wed, 28 Sep 2011 18:22:35 GMT</pubDate>
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<title>Trackur Adds Fully Managed Social Media Monitoring Services</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=50431</link>
<description>As you may know, I'm also the CEO of social media monitoring tool Trackur . If you didn't know that, then ta-da, I just sneaked my sponsored disclosure past you. Anyway, I'm excited to announce that Trackur has just added fully managed social media monitoring to its existing self-service plans. Even though Trackur's plans start at just $18, and are dead-easy to use,</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Andy Beal</category>
<dc:creator>Andy Beal</dc:creator>
<pubDate>Wed, 14 Sep 2011 20:12:30 GMT</pubDate>
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<title>Microsoft, Yahoo, AOL Take on Google With Scrap Carpet</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=50397</link>
<description>According to AllThingsD , AOL, Yahoo and Microsoft unveiled plans to take on Google by joining forces to sell each other's ad inventory. The plan is to try a collective approach to battling Google and others. The strategy is also designed to help them claw back some ad spending that has ended up in the hands of ad networks in recent years.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Andy Beal</category>
<dc:creator>Andy Beal</dc:creator>
<pubDate>Wed, 14 Sep 2011 14:12:18 GMT</pubDate>
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<title>After the Amazing Success of Nexus One (Not), Google to Acquire Motorola</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=49133</link>
<description>This time last year, Google was licking its wounds after the dismal failure of its Nexus One phone. You know, the one designed and sold by Google. A complete Android package from the search giant. So what better way to celebrate the one year anniversary of that failed experiment than by coughing up $12.5 billion, in CASH, for Motorola and jumping feet first into the handset manufacturing business? I know, you're checking to make sure it's not April 1st,</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Andy Beal</category>
<dc:creator>Andy Beal</dc:creator>
<pubDate>Mon, 15 Aug 2011 13:32:08 GMT</pubDate>
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<title>Fear the Panda! Google Adds Extra Kung Fu to Non-English Search Results</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=49063</link>
<description>If your regular Google routine includes searches that are not in English, you'll now find your results have extra Kung Fu. OK, so maybe not, but they will now have extra Panda, after Google announced the rollout of its controversial update to all languages: Earlier this year, we rolled out our &quot;Panda&quot; change for searches in English around theworld.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Andy Beal</category>
<dc:creator>Andy Beal</dc:creator>
<pubDate>Fri, 12 Aug 2011 13:28:31 GMT</pubDate>
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<title>Are You Prepared for Government Control of Twitter, Facebook et al?</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=49014</link>
<description>It's been almost two years since I warned of a potential scenario that involved the US government taking over Twitter. I portrayed one scenario where things would escalate enough that the POTUS would have to take action'.take over Twitter. Well, it appears the UK government is pondering something similar, in light of the riots in England. According to TNW , UK Prime Minister David Cameron said in a statement: &quot;Mr Speaker,</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Andy Beal</category>
<dc:creator>Andy Beal</dc:creator>
<pubDate>Thu, 11 Aug 2011 13:56:18 GMT</pubDate>
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<title>Airbnb Takes Steps to Prevent the Deflation of its Reputation</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=48583</link>
<description>I had never heard of Airbnb until yesterday. Chances are you'd never heard of the &quot;rent a room in my house&quot; service either. However, sitting in Chicago's airport-returning from an extended vacation- I couldn't help but learn all about Airbnb. At least, the part about the vandalism and theft suffered by one of its members. Now, it's unlikely that I would ever have cared about Airbnb-or that one of its members&quot;EJ&quot; had suffered such a horrible event.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Andy Beal</category>
<dc:creator>Andy Beal</dc:creator>
<pubDate>Tue, 02 Aug 2011 14:19:41 GMT</pubDate>
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<title>Trashing Your Competition is NEVER a Good Reputation Tactic</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=47915</link>
<description>Hopefully it goes without saying that trashing your competitors is simply never a good idea. Still, that didn't stop one of Carbonite's competitors from doing just that. In addition to insulting Carbonite, he managed to insult the intelligence of his prospective client in the same email! &quot;Hey XXX, I just wanted to touch base with you to see what you thought of the Carbonite reviews I sent you and if it makes you feel safe and secure. No one in their right mind would,</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Andy Beal</category>
<dc:creator>Andy Beal</dc:creator>
<pubDate>Fri, 15 Jul 2011 19:31:19 GMT</pubDate>
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<title>The Busy Marketers Guide to Google's Quarterly Financials [Word Cloud]</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=47888</link>
<description>A record breaking $9 billion in revenue is all you need to know about the success of Google's most recent financial quarter. Of course, if you'd like to dive deeper into the numbers, you can check out the financial results here , or even read CEO Larry Page's investor call transcript . Then again, you're Pilgrims. You have things to do, people to see, clients to please! So,</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Andy Beal</category>
<dc:creator>Andy Beal</dc:creator>
<pubDate>Fri, 15 Jul 2011 13:16:10 GMT</pubDate>
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<title>TechCrunch Trail Blazes With New Logo; We Dare to Follow!</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=47710</link>
<description>Here at Marketing Pilgrim, we're big fans of TechCrunch. You'll notice we link to a lot of their stories. Still, like others, we're not quite sure whether we like or hate their new design- and new logo . Of course, no one likes their favorite web sites when they change-just ask Facebook or Twitter! So, instead of adding to the many critics, we thought we'd pay homage to TechCrunch the best way we know how. With our tongue in our cheek,</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Andy Beal</category>
<dc:creator>Andy Beal</dc:creator>
<pubDate>Tue, 12 Jul 2011 14:35:29 GMT</pubDate>
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<title>Will Facebook Need to Start Network from Scratch?</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=47587</link>
<description>It appears Facebook is built on a house of cards. Cards that rely on more than 4,000 MySQL &quot;shards&quot; or should that be sharts ? According to GigaOm : 'Facebook has split its MySQL database into 4,000 shards in order to handle the site's massive data volume, and is running 9,000 instances of memcached in order to keep up with the number of transactions the database must serve. And, citing database guru Michael Stonebraker' 'Facebook is operating a huge,</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Andy Beal</category>
<dc:creator>Andy Beal</dc:creator>
<pubDate>Fri, 08 Jul 2011 12:32:22 GMT</pubDate>
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<title>Dear Google, Your Software Notifications Look Like Phishing Emails</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=47532</link>
<description>The very latest version of WordPress requires MySQL 5+ which is something Marketing Pilgrim was not running. No problemo, we simply contacted our host RackSpace and they scheduled the upgrade last night. In the meantime, we received notification that our site was not using the latest version of WordPress, from Google nonetheless. At first my phishing alarm bells went off louder than a hurricane siren and I deleted the email. Then,</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Andy Beal</category>
<dc:creator>Andy Beal</dc:creator>
<pubDate>Thu, 07 Jul 2011 11:51:40 GMT</pubDate>
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<title>Cartoon: Google+ Wins Because it's Facebook'Without the Evil</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=47334</link>
<description>To balance my opinion that being just like Facebook will not help Google+, here's a cartoon that sums up quite nicely why that may be all some people need as a reason to use it. As Mike Masnick points out , by simply not being as &quot;evil&quot; as Facebook, Google+ may win. We shall see.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Andy Beal</category>
<dc:creator>Andy Beal</dc:creator>
<pubDate>Thu, 30 Jun 2011 19:14:44 GMT</pubDate>
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<title>Why Google+ Is More Like Google~'and Why That Means Facebook Wins</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=47331</link>
<description>So, last night, I lost about an hour of my life trying to figure out how to use Google+ , the search engine's answer to Facebook. I'll admit, it was an exciting hour. It always is when I get my hands on something shiny and new. But, after the initial euphoria of being invited to be one of the lucky early adopters, I closed the Google+ tab in my browser and headed over to Facebook. Here's why.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Andy Beal</category>
<dc:creator>Andy Beal</dc:creator>
<pubDate>Thu, 30 Jun 2011 18:59:19 GMT</pubDate>
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<title>Trackur Adds Social Media Monitoring Analytics</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=46806</link>
<description>There's a reason why Trackur is calling its latest upgrade &quot;Trackur 3.OMG&quot; and it's because it's one of the social media monitoring company's biggest updates since its 2008 launch. Trackur Insights is the monitoring company's take on social media analytics. Focusing on the metrics users are most likely to use-and ignoring all of the useless eye-candy- Trackur Insights lets users quickly see what's going on across all of their monitored keywords.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Andy Beal</category>
<dc:creator>Andy Beal</dc:creator>
<pubDate>Mon, 20 Jun 2011 15:00:18 GMT</pubDate>
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<title>Google's Outlook on Display Ads is 50% Better Than Reality</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=46402</link>
<description>What if a bunch of dentists predicted that there would be a 50% increase in the enjoyment of root-canal surgery by 2015, would you believe them? Or, telemarketers told us that there would be a 50% increase in the number of people looking forward to being called during dinner. Sound reasonable? How about if politicians told us that we'd happily donate 50% more to their election campaigns because of an increase in trust? No? Not buying any of that?</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Andy Beal</category>
<dc:creator>Andy Beal</dc:creator>
<pubDate>Fri, 10 Jun 2011 12:53:35 GMT</pubDate>
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<title>Official Google Webmaster Central Blog Feed Hacked, Busted, or Just Strange?</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=46046</link>
<description>Who wants to provide an explanation as to what just happened in my Google Reader this morning? I subscribe to the Official Google Webmaster Central Blog's RSS feed to keep up-to-date with the 2-3 posts the team publish each week. Except this morning, the feed looked like this: What the fudge? OK, maybe I'm seeing things. Maybe this is not actually coming from the Google Webmaster Central feed. So, I went to &quot;Manage Subscriptions&quot; to take a look. Nope,</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Andy Beal</category>
<dc:creator>Andy Beal</dc:creator>
<pubDate>Fri, 03 Jun 2011 13:15:03 GMT</pubDate>
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<title>Sony Decides to Commit Reputation Harikiri</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=45652</link>
<description>It appears Sony has bought a one-way ticket to reputation-implosionville, and seems happy to sit back and enjoy the ride. After the embarrassing hacks of its Playstation Network, the electronics giant is once again facing a multitude of security breaches. This time, Sony appears to either not have an explanation or just figures it's lost all credibility so may as well shut up. 'now that Sony's apology cards have been played and the hacks and breaches continue,</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Andy Beal</category>
<dc:creator>Andy Beal</dc:creator>
<pubDate>Wed, 25 May 2011 14:04:35 GMT</pubDate>
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<title>Facebook, Twitter &amp; Google Oppose Law That Would Protect Your Privacy</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=45302</link>
<description>I know, I know, Facebook privacy rants are normally the stomping ground of our fearless managing editor Frank Reed, but I just have to bring to your attention that Facebook et al are trying to block a California bill that would make your social networking more private. Despite the feigned empathy towards those that are worried about the sharing of sensitive personal information, Facebook leads a group-which includes Google,</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Andy Beal</category>
<dc:creator>Andy Beal</dc:creator>
<pubDate>Tue, 17 May 2011 14:00:31 GMT</pubDate>
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<title>Facebook Caught Running a Covert Smear Campaign Against Google</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=45130</link>
<description>Grab some popcorn and pull up a chair because there's nothing quite like a conspiracy story that involves Facebook hiring a high-profile PR firm to spread a smear campaign about Google to the mainstream media. For the past few days, a mystery has been unfolding in Silicon Valley. Somebody, it seems, hired Burson-Marsteller, a top public-relations firm, to pitch anti-Google stories to newspapers, urging them to investigate claims that Google was invading people's privacy.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Andy Beal</category>
<dc:creator>Andy Beal</dc:creator>
<pubDate>Thu, 12 May 2011 12:02:18 GMT</pubDate>
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<title>You Can Do Everything on the Web With New Google Chromebooks; Will You?</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=45101</link>
<description>&quot;You Can Do Everything on the Web.&quot; That's one of the slogans you'll find inside the video announcing the public, mainstream launch of Google's Chromebooks -laptops that run Chrome instead of a normal operating system. And, with 160 million web users already surfing the web via Google's Chrome browser, the search giant is hoping there'll be a ready-made market for laptops that require no long start-up times, no software loading, no updates,</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Andy Beal</category>
<dc:creator>Andy Beal</dc:creator>
<pubDate>Wed, 11 May 2011 18:13:45 GMT</pubDate>
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<title>Why Google's Music Cloud Service Will Be Dead on Arrival</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=45018</link>
<description>Depending on how you look at this, I'm either stating the obvious or going out on a limb, when I say that Google's rumored new Google Music cloud service will be a dead man walking. Why? Here's the reason: Google is preparing to show off a new music service at tomorrow's I/O conference. And like Amazon's launch earlier this year, the company is doing it without the approval of the major music labels and publishers. So,</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Andy Beal</category>
<dc:creator>Andy Beal</dc:creator>
<pubDate>Tue, 10 May 2011 14:04:50 GMT</pubDate>
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<title>Klout's Twitter Metrics Get More Clout</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=44553</link>
<description>One of my favorite tools for Twitter is Trackur ..sorry, old habit' Klout ! The service measures your influence across Twitter (and Facebook) and provide you with metrics and a handy-dandy score-out of one hundred. (We actually use Klout scores in the Trackur dashboard). Anyhow, Klout has announced some impressive updates today: 1. Everyone has Klout : the all-new profile design provides better insight into your Klout score and persona 2.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Andy Beal</category>
<dc:creator>Andy Beal</dc:creator>
<pubDate>Thu, 28 Apr 2011 15:57:11 GMT</pubDate>
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<title>Attention PR/Media Relations Pros: Your Emails Are Now Spam!</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=44547</link>
<description>Hopefully that headline got your attention. This is not some bizarre court ruling that's going to make it impossible for you to send out media pitches and press releases, it's a policy update from Marketing Pilgrim. As of today, any press release, media advisory, or &quot;we think your readers will like this&quot; emails will be marked as spam, if they are sent to andy AT marketingpil'com. Sound harsh? Well, you should see my inbox!</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Andy Beal</category>
<dc:creator>Andy Beal</dc:creator>
<pubDate>Thu, 28 Apr 2011 15:11:43 GMT</pubDate>
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<title>Yahoo's Digg Clone Never Lived Up To the Buzz, Shuts Down</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=44086</link>
<description>I recall the hype surrounding Yahoo Buzz, when it first launched. Those publishers that were lucky enough to get in on the beta, told stories of massive traffic surges, unicorns, and puppies. Those on the outside, were left wondering when they would get a piece of the traffic pie. By the time Yahoo Buzz launched to the masses , the traffic spikes had evaporated-an expected dilution when you open the flood gates to all blogs. A fact, I noted at the time' Now,</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Andy Beal</category>
<dc:creator>Andy Beal</dc:creator>
<pubDate>Mon, 18 Apr 2011 14:03:47 GMT</pubDate>
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<title>Twitter's Biz Stone Tells Fortune to Kiss Their @ss</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=44011</link>
<description>One of the irrefutable rules of reputation management is that, in the absence of any official statement by a company, rumor and conjecture will rule your reputation. Apparently Twitter co-founder Biz Stone subscribes to this philosphy because after Fortune wrote an article about the &quot;Trouble@Twitter&quot;, Stone has come out fighting . First,</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Andy Beal</category>
<dc:creator>Andy Beal</dc:creator>
<pubDate>Fri, 15 Apr 2011 13:39:44 GMT</pubDate>
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<title>Google AdWords: $3 ROI Offline for Every $1 Spent Online?</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=43591</link>
<description>According to Google, you could earn $3 in offline sales for every $1 you spend on AdWords. According to Google, you might see in store sales increase by 1.7% if you spend money on AdWords. According to Google'.. OK, let's just stop right there. The video below is a nicely produced animation to encourage bricks-and-mortar stores to spend more money on online advertising. It makes a lot of sense, and I am sure many will be convinced by it.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Andy Beal</category>
<dc:creator>Andy Beal</dc:creator>
<pubDate>Thu, 07 Apr 2011 14:21:36 GMT</pubDate>
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<title>salesforce.com Acquires Radian6; Social Media Monitoring No Longer a Cottage Industry</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=43193</link>
<description>Nothing makes me smile wider than waking up to find out that a social media monitoring vendor has just been acquired . But Andy, I hear you ask, you're happy that one of Trackur 's competitors has been acquired? How so? Well, it completely validates the social media monitoring industry and, when companies like Radian6 get acquired by companies like salesforce.com, you can't get much more in the way of validation than that.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Andy Beal</category>
<dc:creator>Andy Beal</dc:creator>
<pubDate>Wed, 30 Mar 2011 14:11:43 GMT</pubDate>
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<title>Was Google's Priority Inbox Just a Testing Ground for New Gmail Ads?</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=43168</link>
<description>And you thought Google's awesome Priority Inbox feature was an altruistic attempt to help Gmail users better manage their email. Hah, the joke's on you. All along, it was just a sneaky way to get us all to help Google test a new algorithm that will ensure better quality ads in our inbox. All targeted based on the same technology used by Priority Inbox. OK, so I may have given this a more sinister spin than it deserves,</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Andy Beal</category>
<dc:creator>Andy Beal</dc:creator>
<pubDate>Wed, 30 Mar 2011 00:54:23 GMT</pubDate>
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<title>Suing Google is So 2010; the Cool Kids are Suing Groupon Now</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=42985</link>
<description>Look, just because a competitor outbids you on Google AdWords, that does not mean you can file a lawsuit against them. OK, so that advertiser didn't actually have any of the products it was advertising, you still can't claim the ads were misleading. What's that? The advertiser is Groupon and if you sue them you might get some easy publicity? Have at it, son! Honestly,</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Andy Beal</category>
<dc:creator>Andy Beal</dc:creator>
<pubDate>Fri, 25 Mar 2011 11:51:44 GMT</pubDate>
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<title>Conde Nast to Sell Share in Social Site? You Reddit it Here First Second</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=42788</link>
<description>It's been almost 5 years since social news aggregator Reddit was acquired by Conde Nast. Since then, the publisher has done its best to let Reddit go the way of a Digg Dodo, but thanks to some fundraising and running a lean team, Reddit has managed to achieve some epic growth-hitting 1 billion pageviews no less! It appears that Conde Nast is not quite ready to let go of the cash-cow that Reddit could still become and is instead mulling a sale of a stake in the site.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Andy Beal</category>
<dc:creator>Andy Beal</dc:creator>
<pubDate>Tue, 22 Mar 2011 13:20:57 GMT</pubDate>
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<title>Bookmark This: Google's Official Form for Court Ordered Removal of Negative Web Pages</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=42746</link>
<description>For the past few years, I've counseled clients that really the best way to get a negative web result-such as RipOff Report-removed from Google's search results, is to get a court order. I've always maintained that Google is simply not interested in fighting to keep one negative web page in its index. If you can get a judge to agree with your defamation claims against the content creator, Google will remove it from its index.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Andy Beal</category>
<dc:creator>Andy Beal</dc:creator>
<pubDate>Mon, 21 Mar 2011 15:07:14 GMT</pubDate>
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<title>The New Google Analytics; the Same, but Different</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=42656</link>
<description>Google is rolling out an updated user interface to approximately (initial) 1% of Google Analytics users. In its announcement , Google says' Our goals for the new version are to make it easier and faster to get to the data you want and to enhance the Google Analytics platform to bring you major new functionality. Many of the changes in the new version are the result of your feedback. For example,</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Andy Beal</category>
<dc:creator>Andy Beal</dc:creator>
<pubDate>Thu, 17 Mar 2011 21:15:27 GMT</pubDate>
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<title>The Free Google Ride is Over for Lazy SEOs &amp; Keyword Domain Names</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=42546</link>
<description>There's a lot of discussion surrounding a new video from Matt Cutts. In it, the prominent Google engineer explains why you should not be swayed into registering a domain name that includes the keywords you are likely to target for your SEO efforts. He provides many examples of successful companies that have a branded domain name-and not a keyworded one.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Andy Beal</category>
<dc:creator>Andy Beal</dc:creator>
<pubDate>Wed, 16 Mar 2011 13:33:41 GMT</pubDate>
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<title>Hey Google! Where's My Google Voice for Apps Mail?</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=42337</link>
<description>It's been almost 7 months since Google announced that you can make Google Voice calls from within your Gmail account. It's been almost 7 months of waiting and wondering just when exactly Google plans to add this feature for us Google Apps for Business users. You know, the ones that actually pay to use Google's services? You'd think that Google would have figured this out by now. But, no. Google Apps, despite being one of Google's few premium subscription products ,</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Andy Beal</category>
<dc:creator>Andy Beal</dc:creator>
<pubDate>Fri, 11 Mar 2011 13:01:10 GMT</pubDate>
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<title>Google Instant Search Under Attack</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=42336</link>
<description>Just a quick update. After speculating that Google's instant search would be the target of a patent lawsuit from MasterObjects-just as soon as they had finished with Amazon-it looks like the company's not going to hang around for an outcome. It appears that the company is ready to go after Google right now: I asked Masterobjects why they waited until now to sue Amazon.com,</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Andy Beal</category>
<dc:creator>Andy Beal</dc:creator>
<pubDate>Fri, 11 Mar 2011 12:46:00 GMT</pubDate>
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<title>Amazon Faces Patent Lawsuit Over Instant Search; Google Next?</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=42286</link>
<description>TechCrunch picks up on an interesting lawsuit just filed. It appears that MasterObjects is suing Amazon for patent infringement over its use of instant search results. You know what they are; you start typing your search query and then Amazon suggests what you may be trying to find. It looks like this: Anyway, what's interesting is that MasterObjects names only Amazon as a defendant. Interesting, because Google, Bing and many others offer instant search results like this.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Andy Beal</category>
<dc:creator>Andy Beal</dc:creator>
<pubDate>Thu, 10 Mar 2011 15:06:37 GMT</pubDate>
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<title>Google Profiles Get a Facelift; Mine Just Gets Schizophrenia</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=41945</link>
<description>Google has announced the upgrade to Google Profiles. The only problem is, I have no idea what's going on with my profile and why it has multiple personality disorder. Take a look at the new profile that I see when I log in to profiles.google.com : Nice, clean, certainly something I'd be happy to have show up in a reputational search for my name. Problem is, this is not the profile that others see in Google.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Andy Beal</category>
<dc:creator>Andy Beal</dc:creator>
<pubDate>Thu, 03 Mar 2011 13:44:20 GMT</pubDate>
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<title>Googleplex All a Buzz of Android Honeycomb</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=41895</link>
<description>Apparently today is &quot;Android day&quot; and I didn't get the memo. It's also a &quot;no news so let's slap up some videos day&quot; on Marketing Pilgrim. Exhibit B, Google's Mountain View HQ-aka the Googleplex-took delivery of a giant honeycomb to mark the launch of Android 3.0 for tablets. Pity the guy whose job is to go to work and dress in a bee costume and dance for the Googlers.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Andy Beal</category>
<dc:creator>Andy Beal</dc:creator>
<pubDate>Wed, 02 Mar 2011 15:16:15 GMT</pubDate>
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