Brian Clark Latest search engine news blog articles from Brian Clark. http://www.seocentro.com/seo-archives/author/Brian+Clark.html Brian Clark News Archive http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12110 Did you know the entire cosmetics industry was born in the depths of The Great Depression? It's true. Seems that offering ladies a little inexpensive luxury made the people who sold lipstick, rouge and eye makeup extremely wealthy. Other products that provided entertainment value or any respite from the daily deluge of bad news did great, too. So did products that helped people's food money or gas money or health dollar go farther. Because even in the worst of times, Search Engines News SEO News Brian Clark Brian Clark Wed, 15 Oct 2008 17:10:13 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12091 This post is my contribution to Blog Action Day , joining thousands of other bloggers to write about one topic for a single day. This year's topic is poverty. It's not yet dawn as Jessie prepares breakfast for her younger brother and sister. Her father has already left for work, so it's up to her to feed her siblings and see them off to school. Jessie then attends a full day of high school before returning home to prepare dinner and put her brother and sister to bed. Search Engines News SEO News Brian Clark Brian Clark Wed, 15 Oct 2008 05:41:22 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12016 One of the best ways to sell is to use a narrative format, which is a fancy way of saying tell a story . Stories are engaging and enjoyable, so they don't feel like a sales pitch. Plus, if done well, a story will prompt prospects to convince themselves to take the action you want. This is because compared with more direct attempts at persuasion, well-crafted stories allow readers to draw the conclusion you want on their own, Search Engines News SEO News Brian Clark Brian Clark Mon, 13 Oct 2008 16:54:28 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=11952 You're not thinking of scaling back your online marketing efforts due to the panic in world financial markets, are you? If so, I think that would be a big mistake. In fact, it was right after the last major financial scareâ€"kicked off by the September 11, 2001 terrorist attacksâ€"that my online efforts really started to pay off. While others sat on their hands out of fear, I ran with it' and I'm sure I wouldn't be where I'm at today if I hadn't. Search Engines News SEO News Brian Clark Brian Clark Fri, 10 Oct 2008 16:29:09 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=11773 What in the world does the cheeky cable fashion show What Not to Wear have to do with effective blogging? Have I finally pushed this analogy thing too far? Nope' this one is easy. But you're going to have to read the rest to see for yourself. OK, let's proceed. But just to make sure we're all on the same page, let's start with a quick summary of what What Not to Wear is all about. Depending on where you live, Search Engines News SEO News Brian Clark Brian Clark Mon, 06 Oct 2008 14:24:46 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=11576 Besides being innovative content itself, the Chuck Palahniuk novel and David Fincher film Fight Club contain several lessons about creativity and getting remarkable things done. In fact, I found at least 8 rules you can use to create more innovative content (or more innovative anything). Of course, these types of tips are better suited for my new project, Lateral Action. So, head over there for Tyler Durden's 8 Rules of Innovation . Search Engines News SEO News Brian Clark Brian Clark Tue, 30 Sep 2008 20:43:00 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=11571 Well, you seriously can. Some true copywriting pros and I are putting on an amazing event for freelance copywriters called Copywriting Success Summit 2008 . And no' you don't have to fly anywhere or get a hotel room' it's an online event for copywriters who want to grow their business to the next level, or for those looking to get in the business and succeed. This is the first-ever online summit dedicated to helping copywriters win high-caliber clients, Search Engines News SEO News Brian Clark Brian Clark Tue, 30 Sep 2008 19:03:59 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=11236 I'm please to say that Copyblogger has been chosen as the top blog for writers for the third year in a row. Thanks to Michael Stelzner for the honor once again. Here are all the winners with Michael's commentary. You should really be reading all of these excellent blogs. Copyblogger : As the undefeated champ, this blog has held the number-one spot for three straight years!  The baby of Brian Clark, this blog keeps winning because of its excellent and educational articles. Search Engines News SEO News Brian Clark Brian Clark Mon, 22 Sep 2008 15:52:22 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10989 Have you ever watched a baseball player on deck to bat next? You'll notice that batters often place a weighted ring around the bat while doing warm-up swings. Why? When the player steps up to the plate, the bat feels relatively lighter. This helps the batter swing faster when a hot fastball comes blazing down the middle. It doesn't matter that the bat isn't really lighter. From a psychological standpoint (which is where world-class athletes leave average players behind), Search Engines News SEO News Brian Clark Brian Clark Mon, 15 Sep 2008 18:05:34 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10951 The final character to get to know in the Lateral Action universe is Marla . Compared with Lou and Jack, she's like Yoda. Next week we'll start publishing a lot of foundational text content that will help you make sense of where we're coming from. The characters are the stars of an ongoing story that will develop alongside the tips, tricks, instruction and opinion that drive Lateral Action. But let's get back to Marla: Marla is a creative Diva. Search Engines News SEO News Brian Clark Brian Clark Sun, 14 Sep 2008 02:37:10 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10850 Jack's email inbox is a mess, and so is his desk. Jack's action items are in disarray. Jack has no five-year vision. And yet' Jack just got promoted. But will he bother to keep the corporate gig? Check out this second video from Lateral Action to find out more about Jack, and what fuels his smirking revenge. If you missed the first Lateral Action video, watch Lou Needs a Clue first . Search Engines News SEO News Brian Clark Brian Clark Thu, 11 Sep 2008 03:22:22 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10732 We're about to move Copyblogger to a new server, so you'll be treated to the first ever "Copyblogger Fail Whale" for a bit (Twitter users know all to well what I'm talking about). In fact, follow me on Twitter during the shift and I'll try to entertain you. Yeah, that's as scary as it sounds. Normal Copyblogger programming should resume shortly. Thanks for your patience. Search Engines News SEO News Brian Clark Brian Clark Mon, 08 Sep 2008 20:13:25 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10537 As mentioned yesterday, Mark McGuinness, Tony Clark and I are launching a new blog today called Lateral Action. It's all about the intersection of creativity and productivity, and we've decided to introduce the blog using animated characters in three short videos. Here's an intro to the first video : Lou has an MBA, and Lou gets things done . But Lou's five-year vision is not going to work out like he thinks. In fact, Search Engines News SEO News Brian Clark Brian Clark Wed, 03 Sep 2008 14:07:26 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10507 Some of you might have noticed I've had a link to a site called Lateral Action in my signature line all summer. It's taken us a bit longer than we expected to get launched, but I think it'll be worth the wait. So what is it? Lateral Action is a new blog that explores the intersection of creativity and productivity. It's a joint effort between me, creativity guru Mark McGuinness , and Tony Clark, who is still not my brother. Search Engines News SEO News Brian Clark Brian Clark Tue, 02 Sep 2008 18:24:23 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10374 Just a quick note to let you know that Chris Pearson and I (ok' Chris) has added significant new power and flexibility to the Thesis Theme for WordPress. There's also a special offer that runs through the weekend (at least you can thank me for that). Here's what's new with this latest update to Thesis (which should be live and available by the end of the day): New "Design Options" panel allows you to customize fonts and font sizes all across the theme. Search Engines News SEO News Brian Clark Brian Clark Thu, 28 Aug 2008 18:41:52 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10334 Who needs to learn how to read? After all, we all learned how to read fairly early in life, usually in elementary school, right? But do you know how to really read? More importantly, are you really reading? Reading can make you a better writer , as long as you're paying attention and leaving time to actually write . But what we're talking about here is what you say, rather than how you say it. If you haven't noticed, competition in the world of online content is fierce. Search Engines News SEO News Brian Clark Brian Clark Wed, 27 Aug 2008 19:34:34 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10119 Is content king? To me, that seems like a silly question. "Content is king" is a metaphor, but apparently it's not a very good one. A good metaphor creates instant understanding. Given the amount of confusion and debate the phrase "content is king" kicks up, it's not doing all that great a job in the instant-understanding department. I think it's smarter to say that content is indispensable . It's what people go online to find, and it's what Google loves. Search Engines News SEO News Brian Clark Brian Clark Thu, 21 Aug 2008 15:27:47 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10083 It's almost time for the 2008 BlogWorld & New Media Expo . And yes, I will actually make it this year. Really. BlogWorld is happening September 20-21 (Executive and Entrepreneur option on the 19th) in wholesome Las Vegas, Nevada, at the Las Vegas Convention Center. You can check out the entire conference schedule here . Search Engines News SEO News Brian Clark Brian Clark Wed, 20 Aug 2008 20:34:00 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=9724 I went to a restaurant that serves "breakfast at any time". So I ordered French Toast during the Renaissance. ~Steven Wright Comedian Steven Wright is often credited with launching an entirely new genre of stand-up comedy. His dead pan, monotone delivery of clever and kooky one-liners is always with a straight face, and no one had seen anything like that before he burst on the comedy scene in the 80s. You might assume that Wright's style is a concocted stage persona, Search Engines News SEO News Brian Clark Brian Clark Mon, 11 Aug 2008 17:28:06 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=9615 "How to Be an SEO Ninja" is the tagline for Naomi Dunford's ebook, SEO School . Since I've promised to do more book reviews around here, I figured giving you the scoop on a new ebook about search engine optimization would be of interest. Ever since Aaron Wall joined Teaching Sells and four months later transformed his profitable SEO Book into an interactive training program , there's been a void in the "SEO ebooks you can trust" market. Search Engines News SEO News Brian Clark Brian Clark Thu, 07 Aug 2008 19:33:09 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=9568 Content marketing and copywriting is all about crafty persuasion, right? We're changing people's minds so they see things our way and buy our stuff. Not really. Changing people's minds can be extremely difficult. And when core beliefs and values are involved, it's downright impossible. Let's face it' it can be tough enough to persuade people to act when they already agree with you. Why make things tougher than they already are? Search Engines News SEO News Brian Clark Brian Clark Wed, 06 Aug 2008 18:48:29 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=9450 It's scorching these days, at least down here in Texas. Let's chill out with these five cool links before we launch into any more sizzling-hot Copyblogger content. Wow' that was cheesy, huh? Queso! This may be the most important article you read this monthâ€" The Secrets of Storytelling: Why We Love a Good Yarn from Scientific American . I know I'll be riffing off of it for the rest of the year. Search Engines News SEO News Brian Clark Brian Clark Mon, 04 Aug 2008 15:24:26 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=9275 We give a lot of advice here on Copyblogger. Usually we try to stick to the fundamentals of solid writing and effective persuasionâ€"the things that have been proven to work for decades and even centuries. Beyond those fundamentals, there's only one rule' the rule of change. Every technique du jour will inevitably lose effectiveness (at least for a while), and something else will come along that works better (at least for a while). Search Engines News SEO News Brian Clark Brian Clark Wed, 30 Jul 2008 17:59:36 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=9213 Just a quick note to let you know that Yaro Starak's Blog Mastermind Coaching program just went live. I've recommended Yaro's course since he first developed it last year, and I was one of his earliest beta members. If you're looking to make more money from your blogging efforts, Yaro will show you step-by-step how he does it, and how you can to. Check out Blog Mastermind here . Search Engines News SEO News Brian Clark Brian Clark Tue, 29 Jul 2008 14:32:46 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=9132 1. As you may have heard by now, Teaching Sells is shutting its doors to new members at the end of July (that's this coming Thursday night, July 31). After 9 months of intense content creation and marketing the program, we're going to simply focus on completing the courses for the members we've got. Then we'll reorganize all of the content into a different training delivery format for next year. You can still get in before we close, Search Engines News SEO News Brian Clark Brian Clark Sat, 26 Jul 2008 18:20:34 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=9075 Just a quick reminder that Dave Kaminski and I are hosting Web Video Marketing: Trends, Techniques, and Copywriting Tips tonight at 7:30 Central ( time zone converter here ). Here's the event page with call-in and web cast interface. We've got room for 200 people on the call, but any number of folks can listen via the Flash web cast. Search Engines News SEO News Brian Clark Brian Clark Thu, 24 Jul 2008 22:58:57 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=9027 In April of 2000, Saturday Night Live aired one of the few truly classic sketches outside of the 1970s and 80s. The sketch is a spoof of a VH1 "Behind the Music" episode featuring Blue Öyster Cult and the recording of (Don't Fear) The Reaper ( watch it here ). The sketch stars host Christopher Walken as famed producer "THE Bruce Dickinson," with Will Farrell on cowbell along with a faux Blue Öyster Cult. Search Engines News SEO News Brian Clark Brian Clark Thu, 24 Jul 2008 02:36:07 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=9001 Last week's post about the new Thesis WordPress theme from Chris Pearson resulted in a ton of happy new Thesis community members. This week, we want to invite you to join us as promotional partners as well, with the brand new DIY Themes affiliate program . When you join the program, you'll receive 33% of all sales you generate. This includes the personal and developer memberships to Thesis (currently priced at $87 and $164, respectively), plus all the new designs, add-ons, Search Engines News SEO News Brian Clark Brian Clark Wed, 23 Jul 2008 17:16:06 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=8950 I've got two teleclasses for you to check out, and neither one will cost you a dime. The first involves online video marketing and how it relates to copywriting, and the second is all about copy. First up, as promised Dave Kaminski and I will be doing a live call this Thursday evening at 7:30 Central (8:30 Eastern, 5:30 Pacific). Dave is the founder of Web Video University, and the topic is Web Video Marketing: Trends, Techniques, and Copywriting Tips . Search Engines News SEO News Brian Clark Brian Clark Tue, 22 Jul 2008 14:15:51 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=8685 Once upon a time, there was a young man who wanted to become a web designer. Trained as an engineer, he nonetheless had a great eye, an advanced understanding of SEO-friendly code, and a unique style that set him apart from the crowd. But he was just starting out and needed a break. Thanks to a strange combination of coincidence and connections, the young man got to know a crusty old marketing guy. The marketing guy had no design skills, Search Engines News SEO News Brian Clark Brian Clark Tue, 15 Jul 2008 16:52:53 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=8628 Bullet points make you a stronger blogger? Absolutely, if you're good a writing them. In fact, being a master at writing killer bullet points is one of the most important copywriting skills around, second only to headline-writing. The goal of strategic bullet points is primarily to keep people reading. You're highlighting easily-digestible bits of important information, which keeps attention focused and breaks up dense pools of text. The downside is that if you write weak, Search Engines News SEO News Brian Clark Brian Clark Mon, 14 Jul 2008 16:52:37 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=8584 Here are seven cool things to check out this weekend that won't cost you a dime: You can watch the third traffic video from John Reese without opting in (and the second video too, for that matter). John discusses traffic generation with widgets and applications that can be built for a song by rent-a-coders. He then spills the beans about Traffic Secrets 2.0, with the biggest shock being the unexpectedly low price. Search Engines News SEO News Brian Clark Brian Clark Sat, 12 Jul 2008 21:17:49 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=8554 It looks like video is getting more powerful, more professional, and more essential to effective online marketing campaigns. The good news is that it's cheaper and easier than ever to produce these videos yourself. Take a look at this video from John Reese. The two videos he's released this week are pure content and contain valuable traffic tips' in advance of the launch of Traffic Secrets 2.0, of course. Search Engines News SEO News Brian Clark Brian Clark Fri, 11 Jul 2008 16:05:45 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=8462 Are you displaying the message that your site visitors are looking for the instant they land on your blog? The one that let's them know they're in the right place? That's your tagline. It's what instantly communicates to people whether you're the resource that addresses their problem from a general standpoint. No matter what the specific urgent need, people will look for a general signpost that says "Welcome, Search Engines News SEO News Brian Clark Brian Clark Wed, 09 Jul 2008 16:25:02 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=8349 One of the things you've heard from me over and over is to focus on subscriber acquisition as the main focus of blogging. Getting people to voluntarily pay attention to you over time is your goal, because it's the cornerstone of permission marketing. Whether you're dealing with RSS or email subscriptions, not all subscribers are equal. People abandon RSS readers, ignore your content without unsubscribing, or simply don't check in all that often. Again, Search Engines News SEO News Brian Clark Brian Clark Mon, 07 Jul 2008 16:34:34 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=8296 It's July 4th in the Unites States, and you know what that meansâ€"hot dogs, fireworks, sunburns' and one or two people might drink a bit. But let's not forget what else this day signifies. That's right' The Fourth of July is the day President Bill Pullman declared the world's independence day from those pesky alien invaders from outer space, thereby rallying the troops and horrifying international film critics . Apparently, Search Engines News SEO News Brian Clark Brian Clark Fri, 04 Jul 2008 16:51:34 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=8031 As promised, I've done a review of The Ultimate Desktop Copy Coach from Clayton Makepeace . The course just became publicly available about 30 minutes ago, and there are lots of extra bonuses thrown in for those who move fast (including one from me). The short answer is' it's a great A-toZ copywriting course taught in an accessible style. At over 1,000 pages of comprehensive copywriting knowledge, it's likely the only course in copywriting you'll ever need. Search Engines News SEO News Brian Clark Brian Clark Fri, 27 Jun 2008 16:42:49 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=7874 Whether you enjoyed his material or not, George Carlin was a gifted writer and performer with a particular talent for language. Not only in his wonderfully rhythmic word choice, but also in his ruthless linguistic dissection of the symbols we take so seriously without a second thought. Eleven days ago, Psychology Today Senior Editor Jay Dixit interviewed Carlin by phone. Dixit went into great depth with Carlin, Search Engines News SEO News Brian Clark Brian Clark Tue, 24 Jun 2008 15:20:43 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=7830 As a content marketing strategy, what's the most powerful aspect of blogging? Which psychological trigger is most likely to inspire the click, whirr purchase decision you're hoping for? Is it reciprocity , social proof , or authority ? What about scarcity or commitment and consistency ? Well, it's all of those combined. But the most powerful additional thing about blogging is an aspect of human nature that doesn't require a psychology degree to understand. Search Engines News SEO News Brian Clark Brian Clark Mon, 23 Jun 2008 16:27:31 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=7731 In earlier posts, I talked about how to use emotional benefits to drive reader interest, and gave you some sample headlines you could use as a jumping-off point. Emotional benefits trigger the "me-want" response. They create desire for our offer. But creating desire isn't usually enough. Unless you're selling a purely emotional product like fashion or music, you also have to give your reader enough logical ammunition to justify the purchase to himself. Search Engines News SEO News Brian Clark Brian Clark Fri, 20 Jun 2008 14:53:32 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=7638 After hearing he had a torn ligament and a double stress fracture of his left tibia two weeks before the U.S. Open, Tiger Woods looked at the doctor and said , "I'm playing in the U.S. Open, and I'm going to win." Win he did, which is amazing in it's own right. Even more remarkable is the level of dedication and focus Tiger had to play 91 holes over five days on a severely injured knee that was getting worse. Search Engines News SEO News Brian Clark Brian Clark Wed, 18 Jun 2008 19:47:20 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=7582 Back in 1976, the music industry was in a full-tilt disco craze. All the smart money was chasing new disco acts based on the success of tunes like The Hustle and Jive Talkin' by the Bee Gees in 1975. Rock was dead they all said, and this is even before Saturday Night Fever brought disco to middle America. But then just another band out of Boston turned that wisdom on its head. Boston founder Tom Sholz struggled to get a record deal. And even after he signed with Epic, Search Engines News SEO News Brian Clark Brian Clark Tue, 17 Jun 2008 16:28:43 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=7525 Raise your hand if you know who Gary Vaynerchuk is. For those of you with non-elevated arms, Gary Vaynerchuk is the host of Wine Library TV , a daily online video show on wine that serves a promotional tool for the local and ecommerce wine business he's involved in. Gary's web fame has landed him in The Wall Street Journal and Time , and he's appeared on Late Night with Conan O'Brien and Ellen . So what's the big deal? Search Engines News SEO News Brian Clark Brian Clark Mon, 16 Jun 2008 16:29:55 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=7487 How do you take basic, boring facts and turn them into compelling content that attracts and holds attention? Content so compelling that it also sparks a social media conversation? Ira Glass is the host of NPR's This American Life , and in this video he lays out how to produce compelling video, audio, and text content. Notice his use of the word "bait" for those who think link bait is only about controversy and nastiness. Search Engines News SEO News Brian Clark Brian Clark Sat, 14 Jun 2008 16:53:34 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=7404 Are you a victim of narcissistic marketing? That's when a marketing and copywriting strategy is based on how the marketer prefers to be marketed to, rather than exploring what works with the target audience. This happens all the time with entrepreneurs and small-business owners who create their own promotions, but it's even worse when professional marketers offer narcissistic marketing advice. Search Engines News SEO News Brian Clark Brian Clark Thu, 12 Jun 2008 18:53:19 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=7275 Want to become an unbelievable headline writer? Well, taken literally, that's not a good thing. If your headline isn't believable, it's not credible. In which case, your response rate goes down, not up, no matter how fantastic a promise your headline makes. See, making outlandish claims with your headline in order to attract attention is a sucker's game. Even if you manage to score the click, Search Engines News SEO News Brian Clark Brian Clark Tue, 10 Jun 2008 15:56:07 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=7221 Guest post by Willy Franzen There's an action that almost every blogger wants his or her users to take. Most of these bloggers use a single word to convince readers to take this action. They use this word because other bloggers use it. Do you know what that word is? Subscribe. A week and a half ago I had a sudden realization. Subscriptions generally cost money. Think about that for a second. It's jarring, Search Engines News SEO News Brian Clark Brian Clark Mon, 09 Jun 2008 15:36:56 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=7189 I read a lot of books, but I rarely do book reviews. I get a lot more enjoyment out of reading books across a broad spectrum of topics and mashing them up in my head to develop new ideas than I do talking about individual titles. But that's not very nice of me, now is it? Many of the books I read have nothing to do with the Internet or marketing, and those are often the best places to find interesting intersections that lead to innovative ideas. Search Engines News SEO News Brian Clark Brian Clark Sun, 08 Jun 2008 20:07:17 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=7110 Have you noticed all the skepticism lately about social media marketing? I invited one of those skeptics to vent here on Copyblogger last week. Bob Hoffman is the CEO of a traditional advertising agency, and he raised some valid points about true interactivity online. Unfortunately, as many people ironically pointed out in the comments, Bob is short on answers. Search Engines News SEO News Brian Clark Brian Clark Sun, 08 Jun 2008 11:04:32 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=7111 Here's a contest that matches your headline-writing skills with your snarky disdain for celebrity culture. In the month of June, Glamorati is sponsoring a headline writing contest. Participants will receive $5 for each published submission and the grand prize is $500 to the contestant with the most number of points (published submissions = 10 points and comments on the site = 1 point) Here are the rules: First, register here . Next, Search Engines News SEO News Brian Clark Brian Clark Sun, 08 Jun 2008 11:04:32 GMT