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<title>Brick Marketing News Archive</title>
<dc:creator>Brick Marketing</dc:creator>
<description>Latest search engine news blog articles from Brick Marketing.</description>
<link>http://www.seocentro.com/seo-archives/author/Brick+Marketing.html</link>
<dc:title>Brick Marketing News Archive</dc:title>
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<title>Ad Or Landing Page? Which Is More Important?</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10409</link>
<description>If we take a quick look at the components of a PPC campaign, you really don't need much. But the things you do need are very important: Keyword research tool Ad copy Landing page Product to sell Payment processing system Keywords, of course But which of these components is most important? Better still, focusing only on the organic tools of the campaign itself, rather than the technology or the supply chain, between ad content and landing page, which is more important?</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Brick Marketing</category>
<dc:creator>Brick Marketing</dc:creator>
<pubDate>Fri, 29 Aug 2008 15:19:09 GMT</pubDate>
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<title>Social Networking Has The Same Characters As A Typical Party</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10391</link>
<description>Do you socialize much? By socialize I mean go to dinners or parties or similar events where a large group of people meet to socialize. Social networking can often be a very similar experience. I can remember where, in past years, a doctor would never reveal his/her occupation. If they did, they would spend the evening doing on the spot diagnosis of sore backs and aching legs and so on. Social networking can be a similar experience. If you were to reveal that you were a doctor,</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Brick Marketing</category>
<dc:creator>Brick Marketing</dc:creator>
<pubDate>Fri, 29 Aug 2008 02:04:29 GMT</pubDate>
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<title>You Don't Need A Big Budget To Run A PPC Campaign</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10357</link>
<description>Many small business owners think that PPC advertising is for big companies with big budgets. Not necessarily. Over at PPC Discussions, Jeremy Mayes talks about a company that spends $2-$4 daily. That's less than $150 per month. And it's producing an ROI. This is really nothing spectacular. A lot of small businesses are using AdWords and other PPC advertising models to turn a profit. You don't need a big budget to make money on your PPC campaigns.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Brick Marketing</category>
<dc:creator>Brick Marketing</dc:creator>
<pubDate>Thu, 28 Aug 2008 13:33:29 GMT</pubDate>
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<title>Inserting Adsense Into Your Posts</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10348</link>
<description>If your and Adsense publisher then you will want to publish your ad units in the most effective places possible. You may also want to have control over when you publish those ads. For example, if you also undertake affiliate marketing and you write the occasional blurb on one of your affiliates, the last thing you should really do is include an Adsense ad unit. If you install the Adsense plugin WordPress you can control when your ad units are inserted into your posts.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Brick Marketing</category>
<dc:creator>Brick Marketing</dc:creator>
<pubDate>Thu, 28 Aug 2008 07:43:00 GMT</pubDate>
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<title>Is LinkedIn As Staid As The Professionals Who Use It</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10316</link>
<description>LinkedIn is a social networking site dedicated to professionals and industry leaders. It is also a little slow in updating its services in comparison to many other social networking sites. There is nothing wrong with that of course. It is often said there are leaders and there are followers: LinkedIn is neither - LinkedIn is, well LinkedIn. It meanders along its own road. LinkedIn has had the groups feature for some time now,</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Brick Marketing</category>
<dc:creator>Brick Marketing</dc:creator>
<pubDate>Wed, 27 Aug 2008 14:30:18 GMT</pubDate>
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<title>How Easy Is It To Write A PPC Ad?</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10313</link>
<description>It's not that easy really. Mark Twain once quipped that he'd have written a shorter letter, but he didn't have the time.&quot; Twain has always made people laugh, but his insight is apt. Every good writer knows that it takes time to write short, terse, concise content. It takes more time than writing long and verbose content because good editing requires cutting stuff out that isn't necessary. With PPC ad copywriting, you've got to make sure that every word counts.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Brick Marketing</category>
<dc:creator>Brick Marketing</dc:creator>
<pubDate>Wed, 27 Aug 2008 14:02:46 GMT</pubDate>
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<title>When Are Blog Directories Not Blog Directories?</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10305</link>
<description>When it's Blog Catalog of course - or MyBlogLog for that matter. These two appear to be in a head to head race to see who can outdo each other as alternative social media sites as well. To the outsider it may appear they are competing for blog owner traffic. The reality is that most blog owners, if they are active on one, are also active on the other. The major difference is the level of activity on each of the sites.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Brick Marketing</category>
<dc:creator>Brick Marketing</dc:creator>
<pubDate>Wed, 27 Aug 2008 07:09:26 GMT</pubDate>
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<title>Amazon To Get Social In The Book Niche</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10304</link>
<description>It had to happen at some stage. Amazon has joined the social media set by acquiring Shelfari, a social network focused on books. It is a natural progression for a company the size of Amazon and I am a little surprised it has taken so long. Shelfari is a blend of social bookmarking and forum that allows users to: Build virtual bookshelves - and fill them with books Discover books to add to their bookshelves,</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Brick Marketing</category>
<dc:creator>Brick Marketing</dc:creator>
<pubDate>Wed, 27 Aug 2008 01:57:36 GMT</pubDate>
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<title>PPC + Organic? That's A Good Question!</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10266</link>
<description>Grok asks , Would you pay to achieve high PPC rankings if you already rank well organically? Good question. This is something we've touched on before. It pays to hit the consumer every way you can. If you ignore PPC advertising then you'll effectively shut out 20% of the searchers who click on those ads.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Brick Marketing</category>
<dc:creator>Brick Marketing</dc:creator>
<pubDate>Tue, 26 Aug 2008 13:18:30 GMT</pubDate>
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<title>Your Blog Can Be Your Business' Best Reputation Builder</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10265</link>
<description>One of the most important aspects to running any business, online or offline, is the reputation that business' can build. In a bricks and mortar world, your customers are the primary starting point. There are other avenues such as sponsoring local sports or charities and promoting certain angles such as being green. For an online business, there is an opportunity to develop a blog - this can be a tremendous tool to developing a business' reputation.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Brick Marketing</category>
<dc:creator>Brick Marketing</dc:creator>
<pubDate>Tue, 26 Aug 2008 13:12:09 GMT</pubDate>
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<title>Show Me A Social Media Site That Is Spam Free</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10257</link>
<description>Twitter is trying to battle spam for several different reasons. The obvious reason of course is that no one want to receive constant streams of spam, even in sms type messages. Twitter is a little different as it hosts millions 'conversations' at once, a factor that has lead to numerous outages. Remove the spam and you may reduce activity by 10-25% - maybe more, I doubt less. Spam has been the curse of internet since mailing lists and bulletin boards.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Brick Marketing</category>
<dc:creator>Brick Marketing</dc:creator>
<pubDate>Tue, 26 Aug 2008 04:40:04 GMT</pubDate>
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<title>Blogging Tips For Dead Links</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10253</link>
<description>How often do you check your blog for dead links? Doing a regular check is important as it can identify any broken or dead links within your blog, and any dead links leaving your blog. Having a link that points to a site or page that no longer exists is a waste of a link. You are should remove and dead links and either leave them out altogether, or point them to content that exists. More importantly, you need to be able to find broken or dead links within your own site.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Brick Marketing</category>
<dc:creator>Brick Marketing</dc:creator>
<pubDate>Tue, 26 Aug 2008 02:56:03 GMT</pubDate>
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<title>Even Yahoo! Says Keep Keywords Grouped For Relevance</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10219</link>
<description>How do you organize your keywords? Here's the word from the Yahoo! Search Marketing team . We've given this advice before, but it still stands. Whether you use Google, Yahoo!, or MSN adCenter, grouping your keywords into a tight keyword group and matching them will relevant ads is still the best way to go about PPC advertising. This is good advice for novice advertisers as well as veteran advertisers. There is no limit to the number of keywords you can have in a group.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Brick Marketing</category>
<dc:creator>Brick Marketing</dc:creator>
<pubDate>Mon, 25 Aug 2008 13:45:15 GMT</pubDate>
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<title>Being Social Can Potentially Liberate You From Reliance On The Search Engines</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10208</link>
<description>As the internet expands and as more people turn to the internet for information, the options to find that information expands - and it's not just in the search engines. In fact, a reliance on the search engines for traffic alone is going to be a big mistake. The newest group to start taking to the e-waves are those in retirement, or semi-retirement. Where in the past the older generation were reluctant to access technology,</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Brick Marketing</category>
<dc:creator>Brick Marketing</dc:creator>
<pubDate>Mon, 25 Aug 2008 02:43:14 GMT</pubDate>
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<title>If Your Blogs Purpose Is Purely SEO, Forget It!</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10207</link>
<description>What is the purpose of a blog? More importantly, what is your purpose in hosting a blog? If your answer is purely SEO then I suggest you think again. Blogs can and do help with the overall search ranking of a site when optimized effectively, they are however far more powerful than simple SEO. Blogs desinged for pure SEO are often not terribly user friendly. In fact, whilst they may rate well early, overtime they will struggle to maintain high ratings.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Brick Marketing</category>
<dc:creator>Brick Marketing</dc:creator>
<pubDate>Mon, 25 Aug 2008 02:06:06 GMT</pubDate>
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<title>MSN adCenter's New Keyword Research Tool</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10203</link>
<description>Microsoft AdCenter has added a new keyword research tool that Microsoft executives hope will make the up-and-coming PPC advertising vehicle more competitive with Google. But don't hold your breath. Though the keyword research tool has some unique features, it is MSN, and Google still has the lion's share of the search market. One cool feature of the new keyword research tool at MSN adCenter is Audience Insights.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Brick Marketing</category>
<dc:creator>Brick Marketing</dc:creator>
<pubDate>Sun, 24 Aug 2008 18:27:26 GMT</pubDate>
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<title>There Is A Down Side To Viral Marketing</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10197</link>
<description>Viral marketing is one of the flavors of the month at SES San Jose. The subject has been covered on many blogs over the last twelve months or more with many 'how to' type posts. When it comes to viral marketing, however, it is not all rosy; there are several negatives. Viral Marketing Is Hit and Miss: You can put a lot of time an effort into planning a viral marketing campaign only to see it fail and not cause a whimper let alone a storm.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Brick Marketing</category>
<dc:creator>Brick Marketing</dc:creator>
<pubDate>Sun, 24 Aug 2008 01:39:42 GMT</pubDate>
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<title>Social Bookmarking On MSDN To Open Doors</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10194</link>
<description>Back in May Microsoft reported on a new social bookmarking application that was going into closed beta. In early September they will open their doors to the general community to try out. John Martin on his TechNet blog reported: Microsoft is opening up the MSDN, TechNet, and Expression sites to the community, so that technical professionals can better connect with each other, share knowledge, and succeed.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Brick Marketing</category>
<dc:creator>Brick Marketing</dc:creator>
<pubDate>Sat, 23 Aug 2008 23:10:58 GMT</pubDate>
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<title>Logging In To A Keyword</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10190</link>
<description>Some people are quite fastidious about keywords and exactly what sort of percentages they have on their pages. Other people like to sneak keywords in wherever they can in an attempt to increase the number of keywords on a page. Keywords are important. We suggest you include a keyword in the page title and that you spread your keywords throughout your posts. This works well for most websites and blogs. You can,</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Brick Marketing</category>
<dc:creator>Brick Marketing</dc:creator>
<pubDate>Sat, 23 Aug 2008 16:16:06 GMT</pubDate>
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<title>Should You Use More Than One PPC Provider?</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10189</link>
<description>I'll say it right up front: Yes. By all means, don't just settle on one PPC provider. Would you settle for just one search engine? A lot of people focus on Google, but you can build a solid business just on Yahoo! and MSN Live and never rank in Google. I'm not suggesting you should; I'm just saying you can. And you can drive great, targeted traffic to your website if you only use Google AdWords, but you're leaving out all of those people who use MSN Live or Yahoo!</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Brick Marketing</category>
<dc:creator>Brick Marketing</dc:creator>
<pubDate>Sat, 23 Aug 2008 15:26:04 GMT</pubDate>
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<title>Blogging Tip - Use Your Past To Help Your Future</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10181</link>
<description>As your blog gets bigger and the number of pages expand, sometimes it can be difficult for your readers to find information. We live in an instant world where people want everything at their fingertips. One of the best ways to help your readers is to have a well placed internal search option. There are other options. Your past content should not be wasted, particularly if it is good and has been well received in the past.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Brick Marketing</category>
<dc:creator>Brick Marketing</dc:creator>
<pubDate>Fri, 22 Aug 2008 23:07:03 GMT</pubDate>
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<title>Google AdWords Tinkers With Quality Score</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10159</link>
<description>Google AdWords has changed its quality score again . This time they've started calculating quality score when searchers make a search query, which is fine, but they are no longer haulting keywords and telling you that those keywords are inactive for search. Nor are they telling you the minimum bid necessary to be approved. Instead, they are telling you the minimum bid to be on page 1. This obviously has to do with increasing bid prices. Google wants you to spend more money.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Brick Marketing</category>
<dc:creator>Brick Marketing</dc:creator>
<pubDate>Fri, 22 Aug 2008 15:49:24 GMT</pubDate>
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<title>Is Facebook Advertising A Failure?</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10120</link>
<description>Facebook has been offering PPC advertising for some time now. But is it worth it? According to The Challenge Dividend , it's an utter failure. Well, I'm not going to say it is or isn't. Instead, I'm going to offer an idea what PPC advertising should do to succeed.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Brick Marketing</category>
<dc:creator>Brick Marketing</dc:creator>
<pubDate>Thu, 21 Aug 2008 15:35:53 GMT</pubDate>
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<title>Are You Overwhelmed By The Thought Of Social Marketing?</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10118</link>
<description>Social marketing seems to be the 'in' thing at present. Whether you are reading a post on SEO, marketing or 'how to increase traffic', the one common theme is going to be 'you need to engage in social marketing'. With so many different social sites around, many web owners feel totally overwhelmed by thought of participating. If you are one of them, don't worry, you're not alone. The most basic of questions is always the stumbling block: Where do I start?</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Brick Marketing</category>
<dc:creator>Brick Marketing</dc:creator>
<pubDate>Thu, 21 Aug 2008 14:53:38 GMT</pubDate>
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<title>The 8 Most Important Blog Metrics</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10114</link>
<description>There are a lot of ways to measure the progress of a blog, however standard metrics programs don't always tell the real story for a blog. Having said that, basic blog metrics information is easy to collate and can be a good indication of the success of a blog. These are probably the 8 most important blog metrics for everyday bloggers. 1:&#160; How many posts over a given period of time. How many posts per month is a good start.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Brick Marketing</category>
<dc:creator>Brick Marketing</dc:creator>
<pubDate>Thu, 21 Aug 2008 14:04:31 GMT</pubDate>
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<title>Engage Your Customers While Building Your Social Media Marketing</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10110</link>
<description>I was discussing customer relations with a few individuals recently and one comment caught my attention. Having purchased an item from a web site, they tried to engage the site owner in conversation about the product. Despite having only positive comments to make about the product, the owner really did not engage and left pretty quickly. The reason I found it interesting was, first the public nature of the conversation and the lack of engagement, the second and more important,</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Brick Marketing</category>
<dc:creator>Brick Marketing</dc:creator>
<pubDate>Thu, 21 Aug 2008 11:19:09 GMT</pubDate>
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<title>Do You Engage Your Customers Whilst Social Networking?</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10104</link>
<description>I was discussing customer relations with a few individuals recently and one comment caught my attention. Having purchased an item from a web site, they tried to engage the site owner in conversation about the product. Despite having only positive comments to make about the product, the owner really did not engage and left pretty quickly. The reason I found it interesting was, first the public nature of the conversation and the lack of engagement, the second and more important,</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Brick Marketing</category>
<dc:creator>Brick Marketing</dc:creator>
<pubDate>Thu, 21 Aug 2008 02:56:17 GMT</pubDate>
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<title>Are SEO Friendly Themes Really Friendly?</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10103</link>
<description>SEO friendly themes, particularly free versions, have become extremely popular over the last 12 months. The problem is, whilst they claim to be SEO friendly, is that they are not truly SEO friendly. So what makes a theme SEO friendly? To avoid confusion, the term 'theme' and 'template' are basically the same so I will stick to the term 'theme'.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Brick Marketing</category>
<dc:creator>Brick Marketing</dc:creator>
<pubDate>Thu, 21 Aug 2008 02:05:57 GMT</pubDate>
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<title>Website Optimizer Adds New Features</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10062</link>
<description>Website Optimizer has added new features to its site. Announced on the Inside AdWords blog , these new features include: Experiment Pruning A/B Offline Validation More Intuitive Reporting Experiment pruning allows you to disenable elements or combinations on your web pages and stop receiving data on them. Pruning is a double-edged sword because once you disenable an element on your web page you can't re-enable it. That means you'd better be sure. So why would you do it?</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Brick Marketing</category>
<dc:creator>Brick Marketing</dc:creator>
<pubDate>Wed, 20 Aug 2008 14:55:39 GMT</pubDate>
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<title>Pages Instead Of Posts</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10050</link>
<description>There are times when a post should not be a post, instead it should be a page. What is the difference? A page is a daughter to a the main home page and to a certain extent has a life of its own. More importantly, because it is a page and not a post, it can be linked to alongside other pages such as 'About' and 'Contact' - often in the header section of your front page. Pages get treated differently to posts in most blog software platforms. In WordPress,</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Brick Marketing</category>
<dc:creator>Brick Marketing</dc:creator>
<pubDate>Wed, 20 Aug 2008 03:58:15 GMT</pubDate>
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<title>There Is A Bigger Buzz Around Yahoo Now</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10040</link>
<description>Social bookmarking now has a new player, at least for the general public it is a new player. Yahoo! Buzz has been closed to all but a select few; now it is open to all. I have read reports that it is limited to the US, however nothing in their TOS or pages seem to indicate this. What is Buzz . Really it is just another bookmarking site, similar to Digg, Sphinn and many others. You can get a widget to put on your site that has vote buttons and vote counts.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Brick Marketing</category>
<dc:creator>Brick Marketing</dc:creator>
<pubDate>Wed, 20 Aug 2008 00:59:26 GMT</pubDate>
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<title>Google AdWords Adds A New Level Of Knowledge</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10003</link>
<description>If you've been keeping track of the Google AdWords seminars then you know that they hold seminars in cities across the country from time to time in order to teach people how to make the most of pay per click advertising. Recently, they've announced on the Inside AdWords blog that they've added a new level of training. Here's the rundown: AdWords 101: For beginners. If you've never done any pay per click advertising, and if you are new to Google AdWords,</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Brick Marketing</category>
<dc:creator>Brick Marketing</dc:creator>
<pubDate>Tue, 19 Aug 2008 15:55:44 GMT</pubDate>
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<title>ExactSeek Product Review: Reduce your Pay Per Click Costs and Increase Visibility</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=9993</link>
<description>With more and more companies looking to stray away from traditional pay per click campaigns to avoid high click costs but are still eager to keep the traffic flow are looking for alternatives to keep their business growing smoothly. ExactSeek is one of those companies that can offer a highly competitive product and help you reduce those dreaded advertising costs by offering a unique flat fee product.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Brick Marketing</category>
<dc:creator>Brick Marketing</dc:creator>
<pubDate>Tue, 19 Aug 2008 14:31:12 GMT</pubDate>
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<title>Blog Plugins To Help Your Blogging Income</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=9973</link>
<description>Many blog owners run ad units of some description to help generate blogging income. There are so many different ways to generate this income and so many different ad units that can be used. One Blog plugin that can help manage your ad units is the Adsense Manager for WordPress. Although titled Adsense Manager , this plugin does more than just manage your Adsense ads. It now also supports&#160;&#160;AdBrite, AdGridWork, Adpinion, Adroll, Commission Junction, CrispAds, ShoppingAds, Yahoo!</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Brick Marketing</category>
<dc:creator>Brick Marketing</dc:creator>
<pubDate>Tue, 19 Aug 2008 02:41:31 GMT</pubDate>
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<title>More Retailers Finding Benefits In Social Marketing</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=9968</link>
<description>Retailers have experimented with social marketing for their back-to-school campaigns and appear to be liking the results. Mike Sachoff reports on WebProNews that retailers such as J.C. Penny, Sears, Victoria's Secret and Apple all used social media in as a way to market their products to the specific demographics. J.C.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Brick Marketing</category>
<dc:creator>Brick Marketing</dc:creator>
<pubDate>Tue, 19 Aug 2008 01:14:26 GMT</pubDate>
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<title>Mobile Advertising Has Arrived</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=9936</link>
<description>Do you have a business that would appeal to travelers or business people on the move? You should consider advertising through Google's mobile phone advertising model. You can actually run your PPC ads in front of mobile users and there are two ways to do it. You can have your click-throughs land on your mobile website or you can make your ads pay per call. To make the first option work you actually need a website that is geared toward mobile users.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Brick Marketing</category>
<dc:creator>Brick Marketing</dc:creator>
<pubDate>Mon, 18 Aug 2008 15:30:18 GMT</pubDate>
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<title>How Global Is Social Media?</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=9912</link>
<description>Royal.Pingdom undertook a study of 12 leading social sites to see where they gained the most traffic. The results were quite surprising and for social marketing and social networking purposes, quite revealing. To summarize their results: MySpace: This is the only social site that showed the US as the major source of traffic. Puerto Rico and Australia filled second and third. Facebook: Facebook was the only one to really show a global source of traffic. Turkey,</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Brick Marketing</category>
<dc:creator>Brick Marketing</dc:creator>
<pubDate>Sun, 17 Aug 2008 14:52:59 GMT</pubDate>
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<title>Developing User Generated Blog Content</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=9910</link>
<description>There are many variation on the 'user generated' blog content theme. For most blogs, the only user generated content is what they happen to leave behind in the comments section. Comments can be one of the best sources for content on your blog. If a reader leaves a comment that you feel is particularly useful to your reader and could be expanded upon, then use it. Take that comment and use it to generate blog content by expanding, perhaps arguing for or against,</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Brick Marketing</category>
<dc:creator>Brick Marketing</dc:creator>
<pubDate>Sun, 17 Aug 2008 14:16:05 GMT</pubDate>
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<title>One Negative Keyword No-No</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=9908</link>
<description>It may seem intuitive to seasoned pros, but I've seen newbies make this mistake. With your negative keywords you don't want to include an exact match keyword in your keywords list then cancel it out with the same exact match as a negative keyword. For example, if your exact match keyword is &quot;yellow rotating widget&quot; then using that same keyword match as a negative keyword will effectively tell the search engine not to use that keyword. Why would you do that?</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Brick Marketing</category>
<dc:creator>Brick Marketing</dc:creator>
<pubDate>Sun, 17 Aug 2008 11:59:11 GMT</pubDate>
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<title>AOL Get Social With Socialthing</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=9907</link>
<description>AOL have acquired the social site, Socialthing. AOL obviously has some plans for the site as the site has been in closed beta since its inception last year. The announcement on the Socialthing blog came as no surprise as it had been rumored for several weeks. What is surprising is that AOL has opened their purse strings to acquire anything given their recent financial history. Perhaps AOL can become a little more user friendly by taking on this site.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Brick Marketing</category>
<dc:creator>Brick Marketing</dc:creator>
<pubDate>Sun, 17 Aug 2008 03:41:17 GMT</pubDate>
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<title>Do Blogs Deliver Traffic?</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=9906</link>
<description>If there is one fact that is hard to dispute, it is that blogs are easier to optimize for search result placement. Done effectively, search engine optimization can take a blog to the top of the search results fairly quickly which results in increases in traffic. One argument I hear is that this traffic is going to the blog, not to the website and it is through the website that&#160; sales are made. This can actually be an error in thinking.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Brick Marketing</category>
<dc:creator>Brick Marketing</dc:creator>
<pubDate>Sun, 17 Aug 2008 03:07:26 GMT</pubDate>
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<title>How To Increase Your Ad Quality</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=9901</link>
<description>Pay attention to your ad quality. Each search engine that uses a quality score will let you know your ad quality is substandard. And it's very important because the higher your ad quality, the lower your keyword bids will be. You'll save money and increase ROI with a higher ad quality, and your ad could rise higher in the line up, ensuring that you get more click throughs. Is that awesome or what?</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Brick Marketing</category>
<dc:creator>Brick Marketing</dc:creator>
<pubDate>Sat, 16 Aug 2008 14:10:54 GMT</pubDate>
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<title>Poll Your Best Customers For Social Media Trends</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=9899</link>
<description>For websites that incorporate sales and checkout facilities, one option that you may be able to take advantage of is a simple poll. Ask your customers which social media sites they regularly visit. You may even be able to extend your poll to find out how, when and why they use social media. The results may give you an insight as to which social media sites are most popular amongst your customers. This data can be quite valuable for future social marketing campaigns.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Brick Marketing</category>
<dc:creator>Brick Marketing</dc:creator>
<pubDate>Sat, 16 Aug 2008 00:54:54 GMT</pubDate>
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<title>Adsense In Feedburner Feeds - If You're Lucky</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=9898</link>
<description>Google have announced the long awaited Adsense for Feeds option for those wishing to monetize their RSS feeds. There is however one caveat; existing Feedburner users cannot gain direct access to the ad units. There is a lot of flexibility when it comes to designing your ad. You can have the usual text only, image only or tex/image ad units. You can apply the ad units to every feed, every 2nd, 3rd or 4th feed.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Brick Marketing</category>
<dc:creator>Brick Marketing</dc:creator>
<pubDate>Sat, 16 Aug 2008 00:40:10 GMT</pubDate>
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<title>Using Landing Pages And Persona Marketing As Lead Generation Tools</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=9875</link>
<description>Grok dot com has some good suggestions for improving your lead generation landing pages. In a nutshell: Split your forms into two parts Use more than one lead generation form Don't ask for the lead too early Use PPC effectively Be aggressive in your optimization This is all great advice and I'm particularly intrigued by the last three. While all five of these are great suggestions, Nos. 3 and 5 should be intuitive for anyone using landing pages as lead generation tools.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Brick Marketing</category>
<dc:creator>Brick Marketing</dc:creator>
<pubDate>Fri, 15 Aug 2008 14:38:11 GMT</pubDate>
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<title>Does Social Media Empower Minorities?or Do Minorities Abuse Social Media?</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=9856</link>
<description>Social media has become somewhat of a powerhouse when it comes to spreading information faster and further than any other media including television. Whilst television may appear in billions of homes around the world, its impact is generally only for the period of a broadcast. The internet is more permanent allowing individuals to return to the same data as often as they wish. Furthermore, they can interact with others from around the world,</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Brick Marketing</category>
<dc:creator>Brick Marketing</dc:creator>
<pubDate>Fri, 15 Aug 2008 02:02:14 GMT</pubDate>
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<title>Blog Software News: Movable Type Goes Social</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=9855</link>
<description>Whilst WordPress may be one of the most popular blog software platforms, Movable Type has beat it to the punch in becoming an extremely versatile blog software tool. Movable type has long been a blogging and CMS tool and the latest release, 4.2, goes one step further and capable of turning any site into a full social publishing platform. The Movable Type blog claims: '.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Brick Marketing</category>
<dc:creator>Brick Marketing</dc:creator>
<pubDate>Fri, 15 Aug 2008 00:54:18 GMT</pubDate>
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<title>Website Copywriting: More Important Than Design</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=9843</link>
<description>Your website is a marketing tool. Don't take it lightly. Your copy is the most important aspect of your website. Don't shortcut it. Too many new website owners try to write their copy themselves and pay ooodles of hard-earned money on design. Don't do that. If you are going to spend hundreds or thousands of dollars on your website then put the money into great copywriting and save on the design. Your website's design won't make you any money. Your copywriting will.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Brick Marketing</category>
<dc:creator>Brick Marketing</dc:creator>
<pubDate>Thu, 14 Aug 2008 18:36:22 GMT</pubDate>
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<title>How Long Should Your Landing Page Be?</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=9837</link>
<description>Do you need a long landing page? It really depends. There are times when a long landing page is beneficial, but generally speaking I'd say a landing page doesn't need to be any longer than it needs to be. In some sectors, a long landing page can be beneficial. Financial analysts, for instance, like lots of figures.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Brick Marketing</category>
<dc:creator>Brick Marketing</dc:creator>
<pubDate>Thu, 14 Aug 2008 15:17:28 GMT</pubDate>
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<title>Small Business Capitalizing On Social Marketing</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=9818</link>
<description>The number of small, one or two person operated online businesses is growing at an astonishing rate. There are several reasons for this growth, one of the most common being costs. With an online business there is little in the way of setup costs and running costs can be kept to a minimum. These small businesses are using social marketing far more successfully than their larger counterparts.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Brick Marketing</category>
<dc:creator>Brick Marketing</dc:creator>
<pubDate>Thu, 14 Aug 2008 02:44:17 GMT</pubDate>
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