Duncan Morris Latest search engine news blog articles from Duncan Morris. http://www.seocentro.com/seo-archives/author/Duncan+Morris.html Duncan Morris News Archive http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12653 Posted by Duncan Morris I've said it before, and no doubt I'll say it again, in my opinion the number one reason for websites failing online is because they have a poor information architecture. Don't worry, I'm not going to compare myself to Bond. Instead, I'm going to use Quantum of Solace to demonstrate how something as simple as categorizing a new action movie can lead to some serious problems in your site architecture. (Just for the record, Search Engines News SEO News Duncan Morris Duncan Morris Thu, 30 Oct 2008 16:51:23 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=11948 Posted by Duncan Morris Earlier this year Rand did a white board friday talking about how to get an seo job . A couple of years ago Rebecca covered the SEOmoz hiring process , with a full re-cap of how Jane became a 'mozzer. What follows is my take on a similar topic, two years later, and a couple of thousand words shorter ;-) We are in the process of hiring a Search Marketing Apprentice. Search Engines News SEO News Duncan Morris Duncan Morris Fri, 10 Oct 2008 15:09:26 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=11018 Posted by Duncan Morris With Will out of the office for a week or so, I was let out of the office to attend a sales meeting. In the normal course of events Will does our sales meetings and I stay in the office looking after the troops. At sales meetings Will likes to talk in terms of the following diagram, which he normally scribbles on a scrap of paper. I think it is quite a nice way of explaining the SEO process to non SEO people. Search Engines News SEO News Duncan Morris Duncan Morris Tue, 16 Sep 2008 12:49:21 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10417 Posted by Duncan Morris There are lots of people who would class themselves as a developer and would say they can code in any given language. Often the difference between a good developer and a great developer isn't anything to do with the program, how well it works, and how few bugs there are. The great developers make programs that work but they make them in a way that isolates the various components from each other. Search Engines News SEO News Duncan Morris Duncan Morris Fri, 29 Aug 2008 17:20:49 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=9373 Posted by Duncan Morris Over the past couple of days I have been putting together some internal guidelines on various aspects of our jobs. This should ensure that we are giving consistent information to our various clients. Most of these guidelines have been fairly straightforward with nothing in them to write home about. However, one of the hardest guidelines to write has been the one talking about xml sitemaps. So, rather than horde my thoughts, Search Engines News SEO News Duncan Morris Duncan Morris Fri, 01 Aug 2008 14:19:46 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=9145 Posted by Duncan Morris Will and I have a recurring argument about what should and shouldn't be in a site review. My argument has been, and remains that before you can do a proper site review you need to do keyword research, in order to validate that the site architecture is correct. Search Engines News SEO News Duncan Morris Duncan Morris Sun, 27 Jul 2008 20:34:57 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=8302 Posted by Duncan Morris I'm hoping this post will become the first in a series of posts from me, talking more about SEO from a developer's perspective. A lot of the posts around tend to be more centered on SEO from a marketing perspective. If you have anything you'd like to see covered, please leave a comment and I'll do my best. The work done by developers rarely hits the headlines but can often be the difference between success and failure in an SEO project. Search Engines News SEO News Duncan Morris Duncan Morris Sat, 05 Jul 2008 10:40:17 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=7358 Posted by Duncan Morris Last week Will blogged about what he called the World Series Spidering Problem where he looked at geo-delivery and when this crosses the line into cloaking. The short answer is that showing different content to UK based users would be seen as cloaking, as it would break the "golden rule" namely: Googlebot should see the same content a typical user from the same IP address would see. Search Engines News SEO News Duncan Morris Duncan Morris Wed, 11 Jun 2008 21:21:52 GMT