Frank Reed Frank Reed. http://www.seocentro.com/seo-archives/author/Frank+Reed.html Frank Reed http://www.seocentro.com/cgi-bin/rss/go.pl?uid=71258 Searching for your next great job? Looking for that perfect person to fill your open position? Don't forget to check into the Marketing Pilgrim Internet Marketing Job Board . If you are looking for a new job then find the full listings here . If you are looking for that perfect hire you would be hard pressed to find a better audience than ours for just $27 / per month per listing as well. Find out how to list your openings here . Frank Reed Frank Reed Fri, 17 May 2013 14:58:01 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=71253 Earlier this week Google announced that they will be supporting schema.org markup for organization logos. In the midst of all the Google I/O hubbub this kind of announcement can seem minor but if there is a way to get an edge in a search result that is not so minor now, is it? The Official Google Webmaster Central blog reported Today, we're launching support for the schema.org markup for organization logos, a way to connect your site with an iconic image. Frank Reed Frank Reed Fri, 17 May 2013 12:12:27 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=71252 Google's AdWords Express which is designed to help small businesses take advantage of paid search by literally doing the heavy lifting for them through placement of ads on behalf of the advertiser, got a facelift of sorts. Google is on a push to make things more beautiful and efficient. I get it in theory but the whole beautiful part sounds so forced although it is a company mantra these days. The Inside AdWords blog tells us Today, when you log into AdWords Express, Frank Reed Frank Reed Fri, 17 May 2013 11:52:21 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=71223 The news was flying fast and furious out of the Google I/O event yesterday. If you missed Matt McGee's live blogging you missed more than a few chuckles but hey, that's the way the Google Glass crumbles (yup, that was awful). As we often do here at Marketing Pilgrim, we will turn over some of the reporting to Google itself regarding changes in Google+. Until these changes are realized by all it seems pointless to analyze or predict what they do or don't mean. Besides, Frank Reed Frank Reed Thu, 16 May 2013 15:29:55 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=71214 The Internet world is indeed a mobile world. There is no longer proof needed for that to agreed to amongst any marketers. What that mobile world has created, however, is a brave new world for the consumer who now wields more power than ever. That power comes mostly in the form of reviews of a business' products and services. It all leads to a customer who can voice great joy or great dissatisfaction with a business and that is power. According to Gib Olander, CEO, Frank Reed Frank Reed Thu, 16 May 2013 11:13:50 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=71179 Square is a revolution in the way that merchants of all sizes (but especially the smaller ones) take payments for their products and services. Even in the little town I live in I can count several 'main street' merchants using the Square system to make their payment processing direct and easy. You pay on what you process and there are no extra hoops to jump through etc etc. Frank Reed Frank Reed Wed, 15 May 2013 12:46:04 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=71177 Our friends at PPC Associates have put together an infographic to hopefully clear up the age old (as in the social media age) question about the importance of recommendations in the purchase process. We don't know for sure but we sure do 'like' this infographic and we hope you do as well. Frank Reed Frank Reed Wed, 15 May 2013 12:15:50 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=71140 It's official. The deal that was deemed a 'non-starter' by opponents back in April is now officially deemed inadequate by Google rivals. This time though it appears they actually had something to read vs. just complaining about what was rumored. At least that's a step in the right direction'.. I think. Of course, Frank Reed Frank Reed Tue, 14 May 2013 12:22:41 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=71127 Matts Cutts says that just about every SEO needs to watch this video. Don't believe us? Here you go. Pretty much every SEO should watch this video: goo.gl/K0CPE (unless you prefer surprises) Matt Cutts (@mattcutts) May 13, 2013 We know a few readers might fall into that category, so here you go. Frank Reed Frank Reed Mon, 13 May 2013 19:31:34 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=71113 If a company just entered the Fortune 500 for the first time which makes it one of the largest (and almost automatically, well respected) companies in America it might be reasonable to think that there is some decent thinking going on there, right? Apparently at Facebook that might be asking too much. Now, to be fair, it's not like the company is completely in the dark. It's done a great job getting to where it is today. The trouble for the company, Frank Reed Frank Reed Mon, 13 May 2013 13:55:24 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=71108 Google is taking this whole streamlining thing quite seriously. The latest 'victim' is their SMS Search product which allowed users to conduct a search by text message. Ghacks reported Many users of the service are reporting that the service has apparently been shut down by Google this night. When they send a search term to Google's SMS Search number, 466453, they get the following response: SMS search has been shutdown. You can continue to search the web at google. Frank Reed Frank Reed Mon, 13 May 2013 12:29:53 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=71077 Meetup CEO Scott Heiferman is pretty opinionated, especially about Google Glass. Let's keep this simple. Watch this video from Business Insider and tell us in the comments why you agree or disagree with his take. Have a nice weekend. Frank Reed Frank Reed Fri, 10 May 2013 16:20:32 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=71073 A Pilgrim Friday reminder! If you are looking for a new job - check out what companies have pinned exciting opportunities to the Marketing Pilgrim Internet Marketing Job Board . If you are looking for that perfect hire you would be hard pressed to find a better audience than ours for just $27 / per month per listing as well. Check out a sampling of some of the jobs posted (as of today May 10, 2013): Social Media Manager - Confidential - Paramus, Frank Reed Frank Reed Fri, 10 May 2013 14:55:01 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=71044 LinkedIn is the place to go to get a new job, right? Well, that is not likely to change but what is changing is what else LinkedIn is allowing its users to do, mainly to show off their expertise with their content. Whether it's sharing others' content or finding a way to get yourself in front of other experts LinkedIn is the place for professionals to play. Watch the SlideShare presentation to help determine what this might mean to you. Frank Reed Frank Reed Thu, 09 May 2013 13:06:35 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=71042 We have seen some pretty cool summaries of photo sizes for various social media outlets. It's important stuff because images are driving the Internet these days. Sure it's nice to put a few words together but who is actually reading (other than Google)? The folks at PostRocket put together this infographic showing how to optimize photos for Facebook. As we used to do all the time with PR that was disguised as research, we ask you to use this data with caution. Frank Reed Frank Reed Thu, 09 May 2013 12:51:29 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=71000 Say what you will about Klout (and I am sure someone will have plenty to say about it for sure) but they are making progress in tying a measure of social media impact with Perks for those who 'measure up'. The latest offering is actually pretty interesting. The Klout blog explains Today we're announcing a partnership with American Airlines that gives Klout users access to nearly 40 worldwide lounge locations including San Francisco, Dallas, Los Angeles, New York, Tokyo, Frank Reed Frank Reed Wed, 08 May 2013 13:48:36 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=70984 Social media has had quite a ride over the past 10 years (or however many you want to apply to its lifetime if you don't agree with 10). As companies have discovered and embraced the process they have also managed to abuse it in the process. The practice has devolved and is now trying to get its footing as an effective Internet tool while not having to claim that it will save the world for whomever chooses to use it. Frank Reed Frank Reed Tue, 07 May 2013 20:22:16 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=70969 Ever since the great Super Bowl blackout of 2013 and the ensuing praise of the Oreos brand for 'capitalizing' on the moment, the push for real-time marketing has been increasing. What many might not know is that Oreo's incredible 'moment' in the real time spotlight was 18 months in the making . And that is the part that the social media hype machine seems to have conveniently overlooked. Why? Because the idea of real-time marketing is intriguing. Frank Reed Frank Reed Tue, 07 May 2013 14:35:07 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=70929 The folks at Saturday Night live have jumped onto the "let's give Google Glass users a VERY hard time" bandwagon. Here is their skit that makes the Google Glass owner quite interesting to say the least. Are you a Google Glass owner? Does this give your new worldview its proper due? Whether you own a pair or not what is your take on this new form of 'computing' or whatever it is? Frank Reed Frank Reed Mon, 06 May 2013 12:11:22 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=70891 Turning the calendar page and starting a new job search in May? Don't forget to check into the Marketing Pilgrim Internet Marketing Job Board . If you are looking for a new job then find the full listings here . If you are looking for that perfect hire you would be hard pressed to find a better audience than ours for just $27 / per month per listing as well. Find out how to list your May openings here . Have you seen the new listings this week (as of May 3, 2013)? Frank Reed Frank Reed Fri, 03 May 2013 14:32:46 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=70888 More often than not I am baffled by how Wall Street works. First, in case you haven't noticed, the markets are at all time high at the exact same time the economic uncertainty for the 'little people' is staying at very high levels. The president of the US claims to be for the 'little guy' but coddles Wall Street and celebrates their success which means the rich get richer (which I am fine with by the way) but the rest of the world gets, well, hosed. Frank Reed Frank Reed Fri, 03 May 2013 12:52:11 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=70857 One retailer that has had some serious missteps in the recent past is JCPenney. It seemed as if the company couldn't go a day without something getting skewered by the press or, even worse, their customers. So what's a company to do when it has apparently lost its way so badly? Well, fire your CEO and put together an ad like this is one option. What do you think of that one? Forbes says As former CEO Mike Ullman goes about stemming the bleeding, J.C. Frank Reed Frank Reed Thu, 02 May 2013 16:34:53 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=70819 The headline tells the story really but if you want more this comes from the DoubleClick Search blog Back in October, we announced the beta release of display remarketing from search ads, which allows advertisers to use insights from paid search clicks to remarket to audiences across ad exchanges via DoubleClick Bid Manager, or the Google Display Network (GDN) " all with a seamless, tagless workflow. Frank Reed Frank Reed Wed, 01 May 2013 11:55:21 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=70815 The Electronic Frontier Foundation has published it's third annual " Who Has Your Back? " report which gives insight into some of the largest and most influential Internet players (which is synonymous with the term 'data collectors' in today's world) and how they work to keep data from being grabbed by the government at their bidding. Top performers include Twitter and Sonic.net both getting stars in all six categories measured while Google, LinkedIn, Frank Reed Frank Reed Wed, 01 May 2013 11:40:15 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=70795 Despite the confusing title to the blog post, Twitter ads are available to all in the US (does the title "Twitter Ads now generally available for U.S. users" sound odd as if it was available to 'just about' everyone or is it just me?). Anyway, Twitter self-serve ads can be had by all. From the post we get When we built our self-service ad platform last March, our goal was to create an experience that would be powerful and also extremely easy for anybody to use. Frank Reed Frank Reed Tue, 30 Apr 2013 16:12:55 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=70790 Twitter has taken a bit of a reputation ding after the hijacking of the AP Twitter account last week . Financial markets dipped and now federal attention is being given to the activities to see who profited from this event . The result has been the promise, or the rumor, of a two step authentication process. Uhhh, those are nice words but until it's in place and works it means absolutely nothing. Frank Reed Frank Reed Tue, 30 Apr 2013 12:16:52 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=70759 Last week the big news was the Associated Press' Twitter account getting hacked and the stock market taking a 150 point dip on the 'news' of the bombing that injured the president. The markets recovered quickly but I know my first thoughts were: Someone has shown just how fragile the markets are to any kind of news whether it's real or not Someone just got very rich on this deal This won't be the last time something like this happens Well, Frank Reed Frank Reed Mon, 29 Apr 2013 13:33:23 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=70716 Marketing executives are an interesting bunch because the field is one where a very broad spectrum of capabilities is needed to do the job well. It's hard to be an introverted tech guy if you are a marketing executive, so you have to be a people person as well as technically aware etc. To sum it up, when painting the picture of what it takes to be a top flight marketing executive you need to use a rather broad brush. Frank Reed Frank Reed Fri, 26 Apr 2013 11:46:36 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=70689 LinkedIn continues to move forward in their business networking niche of the social world. They have announced a new service that will be rolled out to select account holders initially that can be used on both LinkedIn.com and a new iPhone app. Here is the Slideshare presentation that appeared in the LinkedIn blog . Introducing the New LinkedIn Contacts from LinkedIn And in the wonderfully ambiguous world of announcing a product that is kinda, Frank Reed Frank Reed Thu, 25 Apr 2013 13:58:36 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=70658 In the wake of the Associated Press's Twitter account being hacked yesterday there is plenty of vulture reporting about the possibility of Twitter incorporating a two step authentication process into the service sometime in the future. Gotta love what passes for news these days. We are piecing together things from various pieces of other things and we are going to say that we think that maybe something like this may happen in the near, or maybe even not so near, future. Frank Reed Frank Reed Wed, 24 Apr 2013 12:24:07 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=70641 Google really wants you to upgrade to their enhanced campaigns quickly. It has nothing to do with them making more money or anything. It's all about the advertiser . From their Inside Adwords blog Enhanced campaigns help you reach people with the right ads based on their context - including location, time of day and device - without having to set up and manage several separate campaigns. For most advertisers, upgrading is a simple 3-step process. Already, Frank Reed Frank Reed Tue, 23 Apr 2013 17:26:45 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=70639 Facebook has announced a new look for the mobile presentation of its Facebook Pages for business. Their Facebook Studio site outlines the new features For people A cleaner, simpler look, with better Page layouts for mobile viewing More relevant information up front so people can see the information they care about most - such as location and photos - at a glance Streamlined and prominent ways to interact with Pages, including actions such as Like, Call, Message, and Share, Frank Reed Frank Reed Tue, 23 Apr 2013 16:56:32 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=70595 Social sign-ins are the perfect way for sign in providers to take advantage of the typical lazy Internet user. Rather than having to remember pesky logins and passwords for many sites, users can sign in using any number of social login options. The major players are the usual suspects of Facebook, Google+, Twitter, Yahoo! and more. As a quick refresher, here is a definition of a social sign in from eMarketer and the warning label that is implied with all of them. Frank Reed Frank Reed Mon, 22 Apr 2013 14:36:35 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=70561 Have you checked into the Marketing Pilgrim Internet Marketing Job Board this week? If you are looking for a new job right now then check it out here . If you are looking for that perfect hire you would be hard pressed to find a better audience than ours for just $27 / per month per listing as well. Find out how to list your openings here . Have you seen the new listings this week (as of April 19, 2013)? Here is a sampling: Public Relations Manager - AppliancePartsPros. Frank Reed Frank Reed Fri, 19 Apr 2013 16:10:21 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=70560 Not sure what to say about this kind of 'news'. Let's just chalk it up to branding and a day where 'news' in the online space means little. The 'news' is that Facebook has changed their logo a little. Here is the old (on the left) to the new (on the right). Stunning, huh? Have a good weekend. Frank Reed Frank Reed Fri, 19 Apr 2013 15:50:15 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=70553 LinkedIn quietly continues to be a force in its section of the Internet space. It's not a social network but it is. It's just expanded online resumes but it's more. Trying to describe LinkedIn and its potential is not easy. One thing is certain though; it is working. ABCNews puts it this way which is pretty convincing. LinkedIn's approach has been highly successful so far. Although the Mountain View, Calif., Frank Reed Frank Reed Fri, 19 Apr 2013 12:24:20 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=70527 Samsung has been on a pretty good roll for a bit, haven't they? Their smartphones have become what many feel is a real competitor to Apple's iPhone which is a tremendous accomplishment in and of itself. When things are going well you do what you can to keep the momentum going, right? Well, Frank Reed Frank Reed Thu, 18 Apr 2013 17:16:51 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=70526 Twitter is branching out as of late. While the rumors have been around for a while, we decided to wait until a service actually happened before we wrote about it so today is the day for Twitter #music. The Twitter blog tells us Today, we're releasing Twitter #music, a new service that will change the way people find music, based on Twitter. It uses Twitter activity, including Tweets and engagement, to detect and surface the most popular tracks and emerging artists. Frank Reed Frank Reed Thu, 18 Apr 2013 16:46:38 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=70495 Let's think about this for a second. Facebook is launching its Home initiative which is an Android platform. As part of the effort to be a mobile company they have now hired Richard Williamson who led the great ill-fated Apple Maps launch of 2012 . You remember that one, right? It's where landmarks were somewhere other than where they should be and fanbois and girls were led down alley ways with directions that were less than direct. Yup, that one. Well, Frank Reed Frank Reed Wed, 17 Apr 2013 14:26:39 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=70494 If you have been using Google's Wildfire platform on a 'one-off' basis for your social marketing campaigns / promotions or whatever you want to call them, get ready for a big change. After June 30th Google is removing all tiered pricing programs and going with its full fuite option (Social Marketing Suite) only. Let's just say that many people are not too happy about this. Frank Reed Frank Reed Wed, 17 Apr 2013 14:11:33 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=70460 According to the Google Analytics blog the speed of mobile sites is increasing and comes close to matching that of the desktop. This is probably a mixed bag for marketers. Why a mixed bag? Well, as the mobile experience gets faster marketers will need to match marketing performance with these efforts. As we have seen, sometimes the marketing hype far exceeds the marketing reality. Here is a chart from the Analytics blog post . Frank Reed Frank Reed Tue, 16 Apr 2013 14:12:36 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=70461 As part of our service here at Marketing Pilgrim we like to bring tools to our readers attention that will help them do their online marketing chores. As we all know, SEO is an interesting art / science but it can be a bit tedious and it is certainly a "what you don't know can REALLY hurt you" proposition, especially in the world of local SEO. One of the continuing mysteries is the true understanding of Google local search. Frank Reed Frank Reed Tue, 16 Apr 2013 14:12:36 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=70423 So as not to create confusion about what exactly is going on between Google, the European Union and Google's friends at FairSearch.org here are the highlights of what appears to be going on with Google in its continuing battle with the EU and various 'competitors'. For three years Google and its treatment of its search results have been under investigation by the EU or the European Commission (EC) (I get confused myself on this one so forgive me). FairSearch. Frank Reed Frank Reed Mon, 15 Apr 2013 12:43:38 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=70397 Bing has been working real hard to poke holes in Google as of late. Ads attacking Gmail privacy and the Scroogled campaign have been running along side the 'Bing It On' challenge that is still being run on TV. Basically Bing is saying that Bing is better because Bing says it is (along with those choosing Bing in the B.I.O. challenge. Now a new study from Germany's AV-TEST , Frank Reed Frank Reed Fri, 12 Apr 2013 18:44:20 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=70382 Spring is here! If you are looking for a new job right now as the weather gets warm then you should look to the Marketing Pilgrim Internet Marketing Job Board . If you are looking for that perfect hire you would be hard pressed to find a better audience than ours for just $27 / per month per listing as well. Check out a sampling of some of the jobs listed this month: Sr. Manager Owned Brands - Target - Minneapolis, MN Marketing Coordinator - Jobs2web - Boston, Frank Reed Frank Reed Fri, 12 Apr 2013 11:11:55 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=70368 Be honest here. Have you ever been in an altercation with someone, including a friend, on social media? Have you ever ceased being in contact with that person or even lost a friendship over social media activities? On some level, I bet that most people would feel that they have at least strained relationships or become disenchanted with a friendship as a result of social media interaction. Frank Reed Frank Reed Thu, 11 Apr 2013 14:49:08 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=70366 No matter who you are $41 million is nothing to sneeze at. I am not a friend of Foursquare's founder Dennis Crowley but I wonder if he checked in at the bank recently with a smiley face. Foursquare has been falling off the radar a bit as has the entire check-in model. There is value in certain areas but as far as a universal activity that everyone on the Internet seems to have the urge to do, it's safe to say 'not so much'. Frank Reed Frank Reed Thu, 11 Apr 2013 14:18:56 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=70330 Google is really interesting at times. Well, let's just say most times. Just recently the company sold the rights to Frommer's Travel Guides back to the owner that they had purchased the company from last August. The BBC reported Arthur Frommer told the AP news agency that he will publish the guides in both print and electronic form, in addition to operating the Frommer's website. Google, which bought Frommer's last August, Frank Reed Frank Reed Wed, 10 Apr 2013 12:55:06 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=70325 Oxfam America is one of those rare organizations that seems to truly get it. Not only are they trying to do good by helping stamp out (insert your favorite form of injustice here) they are doing it using the Internet in ways that should make other non-profits stand up and take notice. Frank Reed Frank Reed Wed, 10 Apr 2013 11:19:30 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=70302 FairSearch is at it again. This time the group is petitioning the European Union about their arch nemesis Google's evil plot to dominate the world via their mobile strategy. Thank God FairSearch is keeping an eye on this for all the world! Amen! Calling Google's Android OS a 'trojan horse' used to dominate the mobile markets FairSearch posts on their blog FairSearch. Frank Reed Frank Reed Tue, 09 Apr 2013 14:26:41 GMT