Immanuel Simonsen Immanuel Simonsen. http://www.seocentro.com/seo-archives/author/Immanuel+Simonsen.html Immanuel Simonsen http://www.seocentro.com/cgi-bin/rss/go.pl?uid=71211 In this week's much anticipated keynote at ISS London, Chris Sherman and Andy Atkins-Krüger were talking to co-founder and CTO of Yandex, Ilya Segalovich, about everything from user privacy to search personalisation and Yandex's international operations and ambitions. Here's a modified (and summarised) transcript of the fireside chat. What Makes Yandex Different From Other Search Engines? Ilya: We try not to focus so much on what makes us different from others, Immanuel Simonsen Immanuel Simonsen Thu, 16 May 2013 09:38:16 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=71111 With a population that exceeds 1.3 billion, you'd think Chinese businesses have their hands more than full catering to this market alone. While this happens to be the case for most companies, China's leading tech forces are increasingly eyeing expansion opportunities beyond the country's domestic borders to keep up past years' exponential growth rates. Certainly, if you are to judge from the statements made by a wide array of China's top tech CEOs, Immanuel Simonsen Immanuel Simonsen Mon, 13 May 2013 13:25:14 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=70465 Russia is undergoing radical transformation these days, growing ever-wealthier and increasingly opening up for international trade and collaboration, most noticeably demonstrated by last year's accession into the WTO after 18 years of negotiation. While a multitude of factors are contributing to the rapidity with which Russia is transforming, Immanuel Simonsen Immanuel Simonsen Tue, 16 Apr 2013 14:52:51 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=70253 Keeping track of trends in an ever evolving digital age and gathering reliable data to inform business decisions can be a time-consuming and often times expensive undertaking. As this even holds true for companies that operate in a single-market, you can probably imagine the complexity that piles up when catering to an international audience. Luckily for you, I've compiled 5 key insights from comScore's recently published Europe Digital Future in Focus 2013 report, Immanuel Simonsen Immanuel Simonsen Mon, 08 Apr 2013 10:57:15 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=70141 Keeping abreast of recent trends and developments can seem a monumental task thanks to the unprecedented circulation of information on the web these days. Therefore perhaps, it shouldn't come as a surprise that searchers and content "distributors" alike have welcomed content curation sites with open arms. In an attempt to ride the wave of this trend, Immanuel Simonsen Immanuel Simonsen Tue, 02 Apr 2013 11:41:23 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=70050 Image credit: Stock.xchng Are you already catering to an international audience? Or maybe you're contemplating international expansion as a means to grow your business? Whichever is the case, there's a multitude of factors that come into play when you're operating globally. Here are 15 tips to help you conquer the beast that is international SEO and ultimately succeed on foreign shores: 1. Immanuel Simonsen Immanuel Simonsen Thu, 28 Mar 2013 10:58:29 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=69932 Whether you're running campaigns on the Yandex Advertising Network or participating as a publisher, yesterday's announcement that Yandex will be offering integration of images into its contextual ads could prove beneficial for everyone involved. From an advertiser's perspective, the option of adding images into contextual ads could improve click-through-rates and lower cost-per-click, however most importantly perhaps, Immanuel Simonsen Immanuel Simonsen Fri, 22 Mar 2013 12:22:19 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=69838 It generated substantial buzz in the search marketing industry when eBay last week published research that overall deems SEM ineffective. Especially large scale companies that already enjoy a high degree of brand awareness will find little to no value in the advertising channel, the company argues. Several PPC pundits have since fired back saying that SEM isn't the problem. Rather, they say, eBay simply 'sucks' at the discipline . And admittedly, Immanuel Simonsen Immanuel Simonsen Tue, 19 Mar 2013 18:28:06 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=69605 When Yandex expanded into Turkey in 2011, the company proclaimed that it was aiming for 20% of the Turkish search market. Russia's leading search player might still be a far cry from achieving that objective, but it is gradually making inroads into a heavily Google-dominated market through clever, locally relevant marketing tactics that should serve as inspiration for other companies with international aspirations. Immanuel Simonsen Immanuel Simonsen Mon, 11 Mar 2013 14:11:01 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=69340 Over and over research shows that the top 3 listings on search engine result pages receive significantly more clicks than listings down the ladder. Shocker, I know. But while top rankings on search engines is absolutely vital for online brand visibility, traffic and ultimately business, SERP prominence serves another purpose that is talked about and assessed less frequently. What I'm here referring to is the impact high rankings have on brand perception. In other words, Immanuel Simonsen Immanuel Simonsen Wed, 27 Feb 2013 10:10:08 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=69193 With well over a billion Catholics scattered across the world, few organisations, if any, cater to an audience as international as the Catholic Church. Much like corporations are struggling with recession in most developed countries and have to look towards emerging markets for growth opportunities, the Vatican is facing a recession of its own in the shape of rising secularism in the Western world while performing far better in developing and emerging markets. Immanuel Simonsen Immanuel Simonsen Wed, 20 Feb 2013 16:16:52 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=69015 In an article published last week here on the site, Graeme Sewell of Webcertain alluded that 2013 could signal the beginning of the end of the PC and the end of the beginning of the tablet. The reasoning behind his statement was that global PC shipments saw a year-on-year decline in Q4 2012 for the first time in more than five years, meanwhile tablet shipments continued their spectacular upward trajectory. If current numbers hold up, Immanuel Simonsen Immanuel Simonsen Tue, 12 Feb 2013 11:16:17 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=68725 When Yandex last week launched Wonder , its 'experimental' social aggregation app, the initial excitement it must have brought at the Russian Google didn't last long. In fact, Facebook pulled the plug just three hours after Wonder went live by blocking the app from accessing its data. Facebook noted that the app, which in many ways is similar to the company's recently launched Graph Search, Immanuel Simonsen Immanuel Simonsen Wed, 30 Jan 2013 15:14:48 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=68509 Today, Yandex has announced a collaboration with CERN, the European Organization for Nuclear Research, in which Russia's leading search company will provide its computing resources and data processing technologies, including MatrixNet, to CERN researchers. In return, Yandex gets wide access to extremely large-scale experiment datasets that will help improve its proprietary machine learning technology, MatrixNet, and ultimately its search results. Immanuel Simonsen Immanuel Simonsen Mon, 21 Jan 2013 14:52:26 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=68404 In a move to cash in on the rapidly increasing demand for mobile internet across Africa and the Middle East, Baidu and Orange have joined forces in an exclusive deal that will see the two companies launch a co-branded version of Baidu's mobile browser. Launched yesterday for customers of Orange's Egyptian MobiNil network, the aim is to roll out localised versions of the browser across each of the 19 countries in which Orange currently operates in the region. Immanuel Simonsen Immanuel Simonsen Tue, 15 Jan 2013 17:19:45 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=68239 Europe is a region well known for its linguistic diversity and high degree of multilingualism among its citizens. There are 23 officially recognised languages and more than 60 indigenous regional languages. Then on top of this you have many non-indigenous languages that are spoken by migrant communities across Europe, as stated by the European Commission in its comprehensive report on "Europeans and their Languages" from 2012. Surely, with so many languages in play, Immanuel Simonsen Immanuel Simonsen Tue, 08 Jan 2013 10:49:46 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=68171 In 2012 one story after the other was published here on the site about the massive potential of going global, with especially the rapidly emerging BRIC countries receiving lots of attention. While no one can dispute the great economic potential of targeting these mastodons, many businesses continue to refrain from doing so due to language barriers, use of local search engines, cultural differences, legal issues, or for entirely different reasons. Others, however, Immanuel Simonsen Immanuel Simonsen Thu, 03 Jan 2013 16:22:30 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=68008 Last week, in what can be characterised as a late move, Yandex announced that it has started personalising its results. What particularly struck me following the announcement was the fact that Yandex's proprietary technology would potentially allow the company to completely personalise the results it displays to users. But it doesn't. Why? Immanuel Simonsen Immanuel Simonsen Wed, 19 Dec 2012 14:36:24 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=67897 Given the proliferation of mobile and tablet internet consumption, these days it shouldn't come as any surprise that by only targeting desktop users you'll likely leave a lot of potential on the table. However, one thing is being aware of the ever increasing impact mobile devices have on consumer purchasing patterns; another is actually implementing it into your global digital strategy. Because truth is, Immanuel Simonsen Immanuel Simonsen Fri, 14 Dec 2012 14:56:02 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=67646 Dixon Jones, Marketing Director at Majestic SEO and 'UK Search Personality of the Year', did an interesting presentation on how back link analysis can provide companies with valuable insights into their own and competitors' global reach and, perhaps more interestingly, how this data can be used to identify missed opportunity in certain markets when adding social analysis to the equation. Immanuel Simonsen Immanuel Simonsen Thu, 06 Dec 2012 14:17:49 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=67304 In October, Facebook launched its Global Pages framework, which provides a helping hand for businesses that cater to an international audience by allowing them to merge all separate local brand pages under one URL. In essence, it allows for brands to benefit from their global scale through a single global brand identity on the platform, however without sacrificing local relevance. Immanuel Simonsen Immanuel Simonsen Thu, 22 Nov 2012 12:23:52 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=67143 At 16 million users and rapidly growing, India is one of Twitter's top growth markets. According to Webcertain's Global Search & Social Report 2012 , India is the world's by distance fastest growing online market when it comes to both internet- and social media adoption. It was bound to happen sooner or later really, and with internet penetration currently standing at a mere 10% of its massive 1.17 billion population, exponential growth is projected for years to come. Immanuel Simonsen Immanuel Simonsen Thu, 15 Nov 2012 16:28:19 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=67023 Rarely has Baidu's disclosure of its quarterly financial results been awaited with such anticipation as has been the case for Q3 2012. Plenty of unknowns were to be answered, but one question in particular stood out compared to previous quarters: To what extent would Baidu be able to weather the increasingly competitive Chinese search environment? I'll try to answer that question later, but first let's start with a bit of context (if, however, Immanuel Simonsen Immanuel Simonsen Mon, 12 Nov 2012 10:56:44 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=66902 If you've taken an intercultural course at some point, chances are you've come across Geert Hofstede and his four dimensions of national culture (see below). The model, which now contains individual reporting on 93 countries, can prove useful for especially smaller and less resourceful businesses contemplating international expansion. This post intends to explain how and why, but also why relying blindly on this data isn't the way to go. Immanuel Simonsen Immanuel Simonsen Tue, 06 Nov 2012 16:20:32 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=66838 Recently, I attended an intensive three-day course in International PPC at the International SEO School in Barcelona. Admittedly, there may be some vested interest here, but this was hands down one of the best educational experiences I've had in a long time. By looking at both the strategic and managerial perspective, as well as delivering actionable tactics and best practices, Immanuel Simonsen Immanuel Simonsen Fri, 02 Nov 2012 13:40:42 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=66318 A year ago, YouTube invested a reported $150 million in 100 US-based YouTube channels (either brand new or existing channels) in a move to make its site look less amateurish and, in essence, more like TV. And the world's top online video site is following through with this strategy, as it recently announced it will invest in an additional 60+ channels , some of which will have content specifically crafted for either German, French or UK audiences. Immanuel Simonsen Immanuel Simonsen Thu, 11 Oct 2012 16:12:07 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=65898 Online fashion is big business. The sector has become one of the largest in ecommerce today, as both retailers and consumers have embraced the digital channel for selling/purchasing fashion items of all kinds. This is no different in Russia, where Yandex reports that about 2.4 million searches are carried out each day about clothes, shoes or accessories. On Yandex alone! The leading Russian search company is now tapping into this lucrative market by offering a service, Immanuel Simonsen Immanuel Simonsen Tue, 25 Sep 2012 13:45:20 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=65867 While China has seen the first signs of a decelerating economy on the macro-level, the digital landscape largely continues to march on unimpeded. According to a list released earlier today by Forbes China on the country's top CEOs for 2012, part of the reason is likely attributed to very competent tech CEOs driving forward the online economy. Robin Li, the founder and CEO of China's leading search company Baidu, came out on top, followed by Tencent's Ma Huanteng. Immanuel Simonsen Immanuel Simonsen Mon, 24 Sep 2012 17:17:43 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=65796 Today Facebook announced that Offers, up until now only available for a select few during a testing period, is going global (in Japan it will be available next week). Businesses with more than 400 fans can now create online Offers directly from their pages. Unlike the relatively similar Facebook Deals, which was shut down in August, Offers are targeted to a lesser extent at group-buying deals and more at individual purchases. In order to run Facebook Offers, Immanuel Simonsen Immanuel Simonsen Thu, 20 Sep 2012 17:27:15 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=65767 TechCrunch reported in late July that the App Store has surpassed 650,000 apps. It therefore goes without saying that app visibility in itself has become an extremely challenging task. Assuming you've already launched your app (which was hopefully accompanied by a carefully thought-out strategy to maximise exposure), it's time to track its performance in the App Store. In the case that your app is not restricted to a particular country, Immanuel Simonsen Immanuel Simonsen Thu, 20 Sep 2012 10:34:39 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=65695 Yesterday, rumours spread quickly that Yandex Maps will be integrated into Apple's own mapping service on iOS6 ( Bloomberg , TechCrunch , SearchEngineLand ). TechCrunch's Ingrid Lunden gives a good description of how this integration will play out: "When users are looking for details on Apple's Maps service, Yandex's geosearch API powers that that search, providing information about restaurants, shops, streets, and so on. If a user wants more detail on a place, Immanuel Simonsen Immanuel Simonsen Tue, 18 Sep 2012 15:33:33 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=65509 Multilingual web marketing agency WebCertain is currently researching the impact and challenges of geo-targeting for international businesses. Here's a snapshot of a few findings so far: Almost half of international organisations have not deployed the rel alternate hreflang annotations to their website. More than 60% of companies have yet to specify hreflang via sitemaps - a solution offered by Google in May this year to make it easier for organisations to deploy. Immanuel Simonsen Immanuel Simonsen Tue, 11 Sep 2012 11:39:01 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=65423 New statistics pop up every day about mobile and its share of overall web traffic. According to a nice infographic on this exact topic by Go-Globe, mobile has broken past 10% of total web traffic globally. This seems to be in line with other findings . While it's hardly a revelation that mobile usage makes up a larger share of the pie in developing countries and emerging markets, as these devices often are the only gateway to the internet, Immanuel Simonsen Immanuel Simonsen Fri, 07 Sep 2012 14:59:32 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=65318 Many leading global companies have had to face that Russia is everything but easy to invade. As a current testament to this, ubiquitous forces like Facebook and Google haven't managed to wipe out the local competition as has been the case in most other countries worldwide. Vkontakte still has a healthy lead over Facebook in Europe's largest internet market, and the same goes for Yandex in the search engine sphere, despite great efforts from its Californian big brother. Immanuel Simonsen Immanuel Simonsen Tue, 04 Sep 2012 09:40:26 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=65259 On Tuesday, Google announced that it was rolling out city-level targeting and location extensions for nine new countries within AdWords, thus bringing the full list of countries with these geo-targeting options up to 43. Coincidentally, Google made a switch to Nielsen DMAs for US metro areas and released postal code targeting for Canada, allowing marketers to more easily coordinate, integrate and benchmark traditional and digital performances. Immanuel Simonsen Immanuel Simonsen Thu, 30 Aug 2012 13:22:57 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=65258 On Tuesday, Google announced that it was rolling out city-level targeting and location extensions for nine new countries within AdWords, thus bringing the full list of countries with these geo-targeting options up to 43. Coincidentally, Google made a switch to Nielsen DMAs for US metro areas and releasing postal code targeting for Canada, allowing marketers to more easily coordinate, integrate and benchmark traditional and digital performances. Immanuel Simonsen Immanuel Simonsen Thu, 30 Aug 2012 12:47:44 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=65211 According to LinkedIn's 2012 second quarter results , U.S. revenue represented 65% of the company's total revenue, while international markets accounted for the remaining 35%. This gap, however, might be narrowed in the near future as the world's largest professional network yesterday announced that it now offers advertising on its platform in 17 new languages, including everything from Malaysian to Turkish. Until now, Immanuel Simonsen Immanuel Simonsen Wed, 29 Aug 2012 11:07:26 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=64954 The realisation that Facebook, Twitter and the likes aren't necessarily leading the pack in every country on the planet seems to have yet to prevail within many international organisations. In China, for instance, these Western social giants aren't even accessible due to strict government censorship. While managing a localised social media presence might simply not be feasible due to a lack of resources, Immanuel Simonsen Immanuel Simonsen Mon, 20 Aug 2012 10:16:18 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=64837 Geo-targeting is undoubtedly one of the major challenges in international search and continues to cause problems for organisations that target audiences across different regions and/or languages. Certainly, ensuring that your content appears in front of its intended audience is easier said than done, but what exactly are the key components in an effective geo-targeting strategy? Are some components absolutely indispensable, whereas others have little or no impact? Immanuel Simonsen Immanuel Simonsen Tue, 14 Aug 2012 15:15:24 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=64807 Many Western organisations have China on top of the agenda as the next destination for expansion and future growth. At a first glance, the business potential is staggering, however when researching the Chinese market more thoroughly, the prevailing cultural differences and legal complexities of setting up a business in China can prove too big a stumbling block for foreign companies to follow through. Immanuel Simonsen Immanuel Simonsen Mon, 13 Aug 2012 15:56:08 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=64772 Despite deep global recession, the Chinese economy has largely marched on unimpeded. Recently, however, China has had to face the reality of a cooling domestic economy, and serious concerns have been raised over the downward trajectory that leaves full-year growth on course for its softest showing since 1999, CNBC notes. But although down from the double-digit growth of the past, still the economy has grown 7.6% year-on-year. However, Immanuel Simonsen Immanuel Simonsen Fri, 10 Aug 2012 13:11:37 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=64699 "As a private person, I have a passion for landscape, and I have never seen one improved by a billboard. (..) When I retire from Madison Avenue, I am going to start a secret society of masked vigilantes who will travel around the world on silent motor bicycles, chopping down posters at the dark of the moon. How many juries will convict us when we are caught in these acts of beneficent citizenship?" - David Ogilvy, Confessions of an Advertising Man, Immanuel Simonsen Immanuel Simonsen Wed, 08 Aug 2012 09:00:30 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=64627 This infographic by Common Sense Advisory contains some very interesting figures on the reach and value of multiple languages, thus highlighting which languages matter most in the global online space. Chinese, for instance, will connect you to 22.7% of all netizens, but only unleash 6.1% of the web's total economic value. The infographic furthermore shows that, as the internet evolves, Immanuel Simonsen Immanuel Simonsen Mon, 06 Aug 2012 08:56:01 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=64495 Three different strategies generally prevail when looking at international businesses' use of Facebook Brand Pages: "Single language" global page: Most international organisations are managing a single global Facebook page. In other words, fans are seeing the exact same content in the same language regardless of geographic location. Separate country brand pages: Localised versions for the different countries the global organisation is targeting, e.g. a page for Germany, Immanuel Simonsen Immanuel Simonsen Tue, 31 Jul 2012 16:20:38 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=64454 One thing that all good SEOs have in common is the accept that thorough data analysis is the foundation on which effective search engine strategies are built. Along the same lines, every good SEO strategist is aware that there's a distinct line between PPC and organic search, and that using them differently is vital in creating synergies between the two. Up until now, however, Immanuel Simonsen Immanuel Simonsen Mon, 30 Jul 2012 11:18:36 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=64351 The most recent semi-annual report from the China Internet Network Information Center (CNNIC) has brought many new interesting findings to the table on the current state of the Chinese internet. What's particularly caught the eye of the press since the report's release last week, has been the announcement of mobile phones overtaking PCs as the primary gateway to the Chinese web. And understandably so, Immanuel Simonsen Immanuel Simonsen Wed, 25 Jul 2012 11:53:51 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=64274 Take one look at ASOS' global financial performance in the first quarter of 2012 and you'll be amazed by its strong international growth in a generally tough economic climate. The UK-based online fashion success story saw its total sales rise by 31%, which was largely driven by a strong international performance. For the quarter, global sales made up 65% of ASOS' £136.9m total revenues, while UK sales accounted for the remaining 35%. Immanuel Simonsen Immanuel Simonsen Mon, 23 Jul 2012 10:38:30 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=64252 Yesterday, Google announced its Q2 2012 financial results . Find below a brief overview of Google's international performance (note that when subtracting Motorola revenues ($1.3 billion) from the figures, revenues amount to $10.9 billion): Revenue from the U.S. was up 20% year-on-year to $5 billion. Non-U.S. revenue accounted for 53% of Google's total revenue or almost $6 billion, and was up 22% year-on-year. The UK was up 20% year-on-year, close to $1.2 billion. Immanuel Simonsen Immanuel Simonsen Fri, 20 Jul 2012 14:25:36 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=64179 In one of my most recent posts here on Multilingual Search I did a global comparison of Android and iOS by analysing KPIs such as market share, engagement, and profitability. In short, the post concluded that while Android was the undisputed leader in the smartphone market measured by market share, Google's mobile OS lagged significantly behind Apple's iOS in terms of both traffic and profitability. However, Immanuel Simonsen Immanuel Simonsen Wed, 18 Jul 2012 08:38:01 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=64092 It's a global world indeed. And it's getting more global by the minute. But while the realisation that growth is largely being driven by emerging markets is starting to pick up amongst business execs, going global can seem daunting. Indeed, taking business beyond your domestic borders poses its own set of challenges and concerns which local players live happily without. In our digital age, however, barriers to internationalisation are lower than ever, Immanuel Simonsen Immanuel Simonsen Fri, 13 Jul 2012 15:16:21 GMT