Jessica Latest search engine news blog articles from Jessica. http://www.seocentro.com/seo-archives/author/Jessica.html Jessica News Archive http://www.seocentro.com/cgi-bin/rss/go.pl?uid=19064 Development of a content marketing strategy that speaks to the target audience plays a key role in successful execution of an overall online marketing program. Companies that embrace the social web as part of their marketing mix need to consider the content created within social media channels just as much as corporate web site content. Whether you communicate to your audience via a blog, Twitter or social networking sites like Facebook, Search Engines News SEO News Jessica Jessica Tue, 09 Jun 2009 11:25:37 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=13155 Have you considered developing content specifically to drive traffic from social media sites? Have you also considered what you want from that social media traffic, and what to do with it once you have it? In a session titled, " Earning Big Bucks with Social Media Traffic ", Social Media Marketing advocates including Rank Fishkin, Vanessa Fox, Search Engines News SEO News Jessica Jessica Sat, 15 Nov 2008 19:06:42 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=13069 The speed and availability of information online has given more power to the individual to be vocal about their opinions and feelings, both positive and negative.  Social media, blogs, forums and online groups can leave you vulnerable to negative attacks if you are not involved in the conversation. This panel of brand ambassadors, including Jessica L Bowman, Sr. Marketing Manager for Yahoo!, Lauren Vaccarello, Director of Publishing for Forex Capital Marketers, Tony Wright, Search Engines News SEO News Jessica Jessica Thu, 13 Nov 2008 00:09:09 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=13036 You may or may not be using social media tools such as Twitter, Facebook, or Digg in your business. The overarching theme from this panel at PubCon was' why not, what do you have to lose? Social media gurus, including Warren Whitlock, Co-Author of The Twitter Revolution, Brian Carter, Director of Search Marketing for Fuel Interactive, Guillaume Bouchard, CEO of NVI, and Kent Schoen, Facebook Product Manager, Search Engines News SEO News Jessica Jessica Wed, 12 Nov 2008 02:38:03 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12785 Several of the TopRank Online Marketing team attended a Social Media Breakfast last Friday, along with about 150 local business leaders, code warriors, internet marketers, agency peeps and social media enthusiasts, to hear a presentation by David Meerman Scott, author of "The New Rules of Marketing & PR". TopRank CEO Lee Odden posted a short write up and video interview with Scott as well. David started his presentation with an impromptu survey, Search Engines News SEO News Jessica Jessica Tue, 04 Nov 2008 12:38:13 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=11633 Incorporating a company blog into your social media and marketing mix can be a tug of war, finding both supporters and defeaters within the organization. At the MIMA Summit (Minnesota Interactive Marketing Association) this afternoon, I attended a session discussing the pros and cons, along with the challenges a corporate blogger must overcome to represent the company and still make a connection with the blogging community. Search Engines News SEO News Jessica Jessica Thu, 02 Oct 2008 00:49:31 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=11627 Incorporating a company blog into your social media and marketing mix can be a tug of war, finding both supporters and defeaters within the organization. At the MIMA Summit (Minnesota Interactive Marketing Association) this afternoon, I attended a session discussing the pros and cons, along with the challenges a corporate blogger must overcome to represent the company and still make a connection with the blogging community. Search Engines News SEO News Jessica Jessica Wed, 01 Oct 2008 22:03:16 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10125 Social Search can be used to drive traffic, conversions, and increase ROI by monitoring conversations happening online. This panel is a first for SES with Marshall Sponder, Senior Web Analyst for Monster.com as the Moderator. Industry leaders Todd Parsons, Co-founder and CPO of Buzz Logic, Rob Key, CEO of Converseon, Edmund Won, Vice President of Strategy for iCrossing along with Breanna Wigle, Search Engines News SEO News Jessica Jessica Thu, 21 Aug 2008 17:39:19 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10100 News search engines offer a great way to receive targeted traffic related to breaking topics or to help with a public relations launch. In this session, industry experts Lee Odden, CEO of TopRank Online Marketing, Lisa Buyer, President & CEO of The Buyer Group and Greg Jarboe, President and Co-Founder, SEO-PR look at how to make use of press releases and news content to tap into the power of news search. Search Engines News SEO News Jessica Jessica Thu, 21 Aug 2008 01:13:51 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10091 Social media marketing is fast emerging as a must-have in search strategies. In this session, industry experts Vanina Delobelle, Global Product Director for Monster, Erik Qualman from Search Engine Watch and Global VP of EF Education, along with Brnet Csutoras, Online Marketing Consultant offered some tips to successfully integrate social media into your search marketing mix. Vanina kicked off the session this morning discussing what social media is and how, Search Engines News SEO News Jessica Jessica Wed, 20 Aug 2008 22:14:48 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10045 If you are in the market to harvest leads from your web site, then this is the session for you! Industry experts Barbara Coll, CEO of WebMama.com, Patricia Hursh, President and Founder of SmartSearch Marketing and Adam Goldberg, Chief Innovation Officer for Clearsaleing gave some tips and insight to help B2B marketers develop search strategies to increase the number of qualified leads from their search campaigns. Patricia kicked off the session with 10 tips for B2B Marketers ! Search Engines News SEO News Jessica Jessica Wed, 20 Aug 2008 02:01:23 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10042 The global market represents a huge opportunity for those who can master the nuances of local customs and languages. In this session, leading global B2B search marketers Patricia Hursh, President of SmartSearch Marketing, Kevin Lee, Executive Chairman and Co-Founder for Didit, and Jeffrey Pruitt, President of SEMPO and VP of Corporate Sponsorships for iCrossing share their advice on how to optimize your global search efforts to improve ROI for global B2B campaigns. Search Engines News SEO News Jessica Jessica Wed, 20 Aug 2008 01:28:49 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10036 Satya Nadella is the SVP of the Search, Portal & Advertising Platform Group for Microsoft. In this session, Satya discussed the evolution of search and outlined strategies to help prepare for success. Specifically, he brings light to how we think about the evolution of search and the unique assets that will take it to the next level. The evolution of search: We can categorize the history of search by looking at 3 dimensions: 1. Core technology of search 2. Business model 3. Search Engines News SEO News Jessica Jessica Tue, 19 Aug 2008 23:35:06 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=9978 Paid search not only accounts for nearly 45% of the global online ad spend, but it is also one of the fastest growing online ad formats. I'm currently enrolled in the Advanced Search Advertising course through the SEMPO Institute and am excited to learn about the new trends in search marketing, shared by industry experts like Heather Dougherty, Research Director for Hitwise, Kevin Lee, Executive Chairman & Co-founder of Didit, Sean Walsh, VP Online Marketing for LuxuryLink. Search Engines News SEO News Jessica Jessica Tue, 19 Aug 2008 03:51:15 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=9975 Many business owners and marketers can agree the current economy is having an impact on marketing plans, making every dollar and click matter. As part of the TopRank Account Team, I am excited to learn a new perspective to help clients increase conversions for their marketing campaigns. Bryan Eisenberg, Co-founder of Future Now Inc., along with Brett Crosby, Group Manager for Google, Search Engines News SEO News Jessica Jessica Tue, 19 Aug 2008 02:43:20 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=9974 Lee Siegel is the Author of Against the Machine: Being Human in the Age of the Electronic Mob . I haven't read the book, but this session shed a new light on the effects of the online world we all currently live in. Kevin Ryan leads this Q/A session, focusing mainly on how the digital mafia is affecting our society's current state of being and the challenges foreseen for the future. Search Engines News SEO News Jessica Jessica Tue, 19 Aug 2008 02:43:19 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=8781 Originally written by Burt Bacharach, the song Do You Know the way to San Jose, la la la la la' didn't actually come to fruition until the lovely Dionne Warwick won her first Grammy for Best Contemporary Pop Female Vocal in 1968. Although I wasn't around in 1968, I understand the anticipation Burt must have had waiting for this song to hit the main stream. I have been chosen as a TopRank blogger at the upcoming SES conference in San Jose, CA, (and yes, Search Engines News SEO News Jessica Jessica Thu, 17 Jul 2008 15:22:28 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=6434 Late last week, Lee, Jolina and I attended the event, Dual Reality: Who Controls Social Media in the Enterprise , sponsored by the Minnesota Interactive Marketing Association (MIMA). As we sat in the front row, eagerly awaiting the discussion panel to emerge, we reviewed the roster of panelists, including Interactive Directors (titles varying from one company to the next) from Fortune 500 Companies such as Target, Best Buy, General Mills, and Fingerhut. Search Engines News SEO News Jessica Jessica Tue, 20 May 2008 13:10:27 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=5000 Over the past few months, MCAD and MIMA have hosted a series of events here in Minneapolis entitled ' Conversations About The Future of Advertising ' (CATFOA). The most recent of which featured Joseph Jaffe , author of the new book "Join the Conversation", who discussed conversational marketing as the next step for companies to connect with their customers. A conversation is no longer defined as a sole dialog between two people, but as Jaffe explained, Search Engines News SEO News Jessica Jessica Thu, 17 Apr 2008 19:28:24 GMT