Josh Bernoff Latest search engine news blog articles from Josh Bernoff. http://www.seocentro.com/seo-archives/author/Josh+Bernoff.html Josh Bernoff News Archive http://www.seocentro.com/cgi-bin/rss/go.pl?uid=56962 by Josh Bernoff We're arguably 10 years into the social network phenomenon (Friendster was founded in 2002). By now we should know the main business models. But popular sites like Tumblr (no visible means of support) raise the question, are there really any other good ways to make money other than advertising? Here are the significant models: Advertising. Facebook is already making multiple billions on ads on pages. Search Engines News SEO News Josh Bernoff Josh Bernoff Fri, 27 Jan 2012 17:43:59 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=56874 by Josh Bernoff There's plenty of serious analysis going on about Google assembling all your data (and using it to improve your experience across devices). This is going to make Google stickier and harder to live without, ramp up the pressures on how they expose controls on data collection and use, and increase the seriousness of possible data breaches.  But most of all, it's raised everyone's consciousness about just how much data Google collects, Search Engines News SEO News Josh Bernoff Josh Bernoff Thu, 26 Jan 2012 19:55:20 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=56359 by Josh Bernoff With SOPA blackouts all over the news, I wanted to take a step back and ask: do we know what piracy is ? Sounds like a simple question, but here are a few stories that show just how confused people are. In the 2000s, I wrote a Forrester report about file sharing. Our reports are available to paying clients or for a fee. But we share the reports with the people we interview as a courtesy. Search Engines News SEO News Josh Bernoff Josh Bernoff Thu, 19 Jan 2012 15:13:18 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=56299 by Josh Bernoff Today Forrester published survey results intended to answer the questions "Do people care if companies collect their data, and does it affect their decisions about the companies?" The short answer to both questions is, yes. In a survey of 37,000 US and Canadian online adults, we first asked how concerned people were with companies accessing their personal information. More than 70% were concerned about social security numbers and credit cards. Search Engines News SEO News Josh Bernoff Josh Bernoff Wed, 18 Jan 2012 18:10:46 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=55430 by Josh Bernoff I recently pointed out that Social 2012 is Web 2000 - in the hype that surrounds it, and the reality that social interactivity, like the Web, is becoming embedded in everything people do. Forrester Research just published its annual global review  (for clients) of participation in social interactivity, and it bears this theme out on a global scale. Even more fascinating are the variations around the world. If you've read Groundswell , Search Engines News SEO News Josh Bernoff Josh Bernoff Wed, 04 Jan 2012 19:47:42 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=55003 Yesterday I described the start of our innovation challenge . At the end of a month we'd generated 65 ideas, and knew which ones were popular. But how to move forward? This is where our judges came in. I recruited about 15 people to help with the process. They included many senior managers here (the COO, the CMO, our new chief business technology officer , and the head of human resources) as well as new product and strategy experts, an operational expert, Search Engines News SEO News Josh Bernoff Josh Bernoff Thu, 22 Dec 2011 14:33:40 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=54947 When we set up our sharing system, the HERO Platform, here at Forrester Research, one explicit goal was to improve innovation. There's a virtuous circle: the innovation element would get people further into the sharing platform, and the sharing platform would give us the structure we needed to innovate. I'd like to tell you how things came out (so far). We learned a number of lessons, things that may or may not be intuitive, which I'll call out here in bold italics . Search Engines News SEO News Josh Bernoff Josh Bernoff Wed, 21 Dec 2011 18:33:37 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=54774 by Josh Bernoff Christopher Hitchens just died. By all accounts he was an irascible, hard-drinking pain in the ass. In print, he took on the likes of God , Mother Theresa , Bill and Hillary Clinton , and Henry Kissinger . Here was a man who had an infinite supply of courage, a razor wit, and the irresistible drive to use it. I know Hitchens only through reading him. The argumentation is brilliant, the prose uneven but driven, and the result . . . Search Engines News SEO News Josh Bernoff Josh Bernoff Mon, 19 Dec 2011 14:29:55 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=53740 by Josh Bernoff Here's what it was like in 2000: the Web frenzy was underway, and the predictions for it were completely out of hand. In many ways, they were overblown. And yet the long-term impact of the Web was far more pervasive than any of us had expected, along surprising dimensions.  It's the same now. Social technology in 2012 is the Web in 2000. The predictions both over- and underestimate its significance. Search Engines News SEO News Josh Bernoff Josh Bernoff Wed, 30 Nov 2011 20:09:43 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=53198 This is our last installment of the Forrester Groundswell Awards: the International division, for entries from outside North America. If you think the US is where all the action is in social applications, you're way off. As you'll see from these entries, there's innovation happening in Singapore, Brazil, The Netherlands, and all over Europe that's arguably beyond anything we've seen in the states. While there is plenty of diversity here, Search Engines News SEO News Josh Bernoff Josh Bernoff Thu, 17 Nov 2011 11:38:37 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=52718 by Josh Bernoff When I started at Forrester, a huge intellectual presence towered over the research organization. This was Bill Bluestein, who rose to be come president of the company and inspired us all, until he died (far too young) in 2001. Bill edited me. He would read my reports and say "I don't understand." It was infuriating, because he was close to the smartest person I knew and how could he not get it? I would get emotional and explain, passionately, Search Engines News SEO News Josh Bernoff Josh Bernoff Mon, 07 Nov 2011 17:31:43 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=52348 If you've heard that social media doesn't work as well in Business-to-Business settings - don't believe it. We had 44 entries this year, and picked the winners you see here - just as impressive as any consumer application. Search Engines News SEO News Josh Bernoff Josh Bernoff Fri, 28 Oct 2011 16:21:09 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=52349 The consumer division, North America was the most hotly contested division, with 98 of the 205 entries. Every year I send out the congratulations notes ... and every year I hear back how excited the winners are. If you're building a social technolgoy application, this is the place to look for models - these are some of the most impressive applications we've ever seen. We recognized them on stage at the Forrester Consumer Forum in Chicago . Search Engines News SEO News Josh Bernoff Josh Bernoff Fri, 28 Oct 2011 16:21:09 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=52150 by Josh Bernoff I've been picking a lot of winners lately. I helped pick our next Forrester book from eight candidates (you'll hear more about this soon enough). I helped pick the winning entries in the Forrester Groundswell Awards (North America winners to be announced on Friday). And within Forrester, we're running an idea contest for improvements to our business on our sharing site, the HERO Platform . Search Engines News SEO News Josh Bernoff Josh Bernoff Mon, 24 Oct 2011 22:01:09 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=50777 We're announcing the first set of winners of the Forrester Groundswell Awards - the management division winners, with applications aimed at employees. These awards are being announced today at the Forrester Content & Collaboration Forum in Boston. Congratulations - with 205 entries this year, being selected for one of these awards is a real accomplishment. Search Engines News SEO News Josh Bernoff Josh Bernoff Thu, 22 Sep 2011 15:22:48 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=49781 by Josh Bernoff This is the view from my window at Forester's new building at 60 Acorn Park Drive, Cambridge, Massachusetts, USA. There are more than 600 of us here. It's an amazing space, built just for us. I could go on about the client spaces, phone system, cafe, gym, view, coffee machines, and kitchens (and they are wonderful) but one of the best things about it is just that it's not the same place we were before. Because we're all in a new space, Search Engines News SEO News Josh Bernoff Josh Bernoff Tue, 30 Aug 2011 17:54:30 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=49626 by Josh Bernoff You see headlines like the one on this post all the time. This headline reflects of a Forrester prediction from the report " US Interactive Marketing Forecast, 2011 to 2016 " by Shar Van Boskirk. Before I get into some tidbits from the prediction, I'd like to address the question that thinking people always ask about these forecasts: where do they come from? Forrester analysts like Shar immerse themselves in the market. Search Engines News SEO News Josh Bernoff Josh Bernoff Thu, 25 Aug 2011 19:48:55 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=49577 by Josh Bernoff So, Steve Jobs is gone - resigned as CEO of Apple. Consider, for a moment, the meaning of Steve. By my count, Steve Jobs changed the world five times. Five. He introduced the Apple II when I was a teenager. Sure, there were Altairs before, but there were no "personal" computers - such a thiing was unimaginable. After that, we knew anyone could own a computer. That changed everything. He introduced the Macintosh when I was working at Software Arts, Search Engines News SEO News Josh Bernoff Josh Bernoff Thu, 25 Aug 2011 00:16:41 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=49216 by Josh Bernoff Nearly all the coverage of Google's proposed $12.5 billion acquisition of Motorola Mobility concentrates on two things: the patents Google is acquiring and Google's taking over a major mobile phone maker. But this is a multi-device play , as Charlie Golvin points out. Don't ignore Motorola Mobility's second huge business - it's one of the largest suppliers of set-top boxes for the cable industry. The Internet is on a majority of the mobile phones now shipping. Search Engines News SEO News Josh Bernoff Josh Bernoff Tue, 16 Aug 2011 17:12:43 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=48965 by Josh Bernoff I know researchers should never use themselves as examples. That said, I am now deeply involved in Forrester's rollout of an enterprisewide sharing system and I thought maybe you could learn something from our experience. And I'm going to tell you about it as it happens rather than after the fact. Just keep in mind that your mileage may vary - Forrester is probably not like your company. And it's too soon to know the end of this case study. Search Engines News SEO News Josh Bernoff Josh Bernoff Wed, 10 Aug 2011 16:36:37 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=48699 by Josh Bernoff Yeah, right. Innovate like Apple. You can do it. Sure. One of the smartest guys I know is James McQuivey, who works with me at Forrester Research. James decided to take a close look at how new breakthrough products actually get created. You know, products like the iPad that make a complete change in people's behavior. Because if you do that, you can make boatloads of money. It's in his report called " Innovating the Adjacent Possible . Search Engines News SEO News Josh Bernoff Josh Bernoff Thu, 04 Aug 2011 13:30:25 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=48233 by Josh Bernoff At $176 billion last year , eCommerce already represents 8% of US retail. What do you think tablets will do that? Huh? Tablets affect eCommerce? Step back a moment, and let's take a look at some facts and projections, as described by Forrester analysts Sucharita Mulpuru and Sarah Rotman Epps in a piece they just published called " Why Tablet Commerce Will Soon Trump Mobile eCommerce ." Already, 9% of the people who shop online have a tablet. Search Engines News SEO News Josh Bernoff Josh Bernoff Mon, 25 Jul 2011 13:30:16 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=48086 Behind every great social or mobile application is somebody who built it. In many cases, a big part of that success is a technology vendor or an interactive agency that helped create it. If you're a vendor or agency, the Forrester Groundswell Awards are a good chance to show off your work. Please give it a shot. (Just remember to get your client's permission before you post the entry!) The deadline is August 3. Here's a little video that may help. Search Engines News SEO News Josh Bernoff Josh Bernoff Wed, 20 Jul 2011 15:14:52 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=47944 by Josh Bernoff I took the green bowtie out of mothballs. 'Cause there are only a few weeks left to enter the Forrester Groundswell Awards . The deadline is August 3. The number of entries is low so far. Competition has been intense in the past. Get to work on your entry - this could be your year to win! See you at the awards presentation. Search Engines News SEO News Josh Bernoff Josh Bernoff Sun, 17 Jul 2011 17:39:39 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=47643 by Josh Bernoff Mobile hype has reached a feverish level. There appear to be two poles: "You have to do mobile!" and "Mobile is just a fad." But smartphones are certainly no fad. Forrester forecasts 100 million smart phones in the US by the end of 2011; worldwide Google activates 400,000 Android devices a day. What's different here for marketers is not just mobile devices, Search Engines News SEO News Josh Bernoff Josh Bernoff Mon, 11 Jul 2011 12:48:17 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=47370 by Josh Bernoff Early this morning, the NBA locked out its players in labor dispute. Unlike the NFL's lockout, the basketball players and owners appear to be very far apart, and there's every sign this will be a protracted dispute. This raises a good question: in a highly publicized and polarized negotiation, how should the sides use social tools? Note first that if a negotiation is on a positive track, it's best not to use social tools as a weapon. Search Engines News SEO News Josh Bernoff Josh Bernoff Fri, 01 Jul 2011 16:08:52 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=47247 by Josh Bernoff You woke up this morning t o the news that Google is once again entering the social space, this time with an offering called Google+. It's not the first time. Google's Orkut social network is a great success - in Brazil. Google Buzz bombed. There was the collaborative system Wave ... we waved goodbye to that. You can almost taste the urgency - Facebook is taking over people's time online and a lot of advertising dollars , and this is a threat to Google. Search Engines News SEO News Josh Bernoff Josh Bernoff Wed, 29 Jun 2011 14:23:17 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=47132 by Josh Bernoff I've agreed to join our interactive marketing research team for a TweetJam on Tuesday, 27 June at 2PM. The hashtag is #IMChat.  If you're concerned about managing the explosion in new mobile and social platforms - we call it the Splinternet - we'd love to have you join the discussion. Here are some of the questions we'll be discussing: How has the explosition in mobile platforms and social networks created a challenge for you to manage? Search Engines News SEO News Josh Bernoff Josh Bernoff Mon, 27 Jun 2011 15:25:50 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=46893 By Josh Bernoff I love naming things. I want to get better at it. And I want to share what I've learned so far. The ostensible reason for this post is that there are other budding authors here at Forrester who will need help with this, and I thought the rest of you might also be interested in where names come from as well.  (This post is focused on non-fiction books - I can't help novelists and poets.) Start with some assumptions. Assume that you've got a great idea, Search Engines News SEO News Josh Bernoff Josh Bernoff Tue, 21 Jun 2011 19:55:31 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=46692 by Josh Bernoff Any book with a degree of success comes out in paperback these days. But when we made the decision to bring out Groundswell in paperback, we didn't want to do an ordinary job. So we didn't. We didn't just add new content, we found new ways to share it. First the content. As we've already described, we've updated Groundswell with two new chapters. One is on Twitter and how to use it to accomplish any of the five groundswell objectives: listening, talking, Search Engines News SEO News Josh Bernoff Josh Bernoff Thu, 16 Jun 2011 20:02:28 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=46400 When I bought a snack between flights at Chicago's O'Hare Airport, I was intrigued to see this notation at the bottom of the receipt: "BECOME A FAN OF HMSHOST ON FACEBOOK" Has HMS, operator of travel restaurants worldwide, figured out a clever strategy to take advantage of the millions of people who get receipts and keep them for expense reports? If they have, it's a mystery to me. In fact, embedded in this little receipt, Search Engines News SEO News Josh Bernoff Josh Bernoff Fri, 10 Jun 2011 12:08:05 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=46105 by Josh Bernoff Do you get the idea that things are really different now? Everyone has a different wake up call. Maybe it was the day you heard Amazon is selling more books on Kindle than on paper . When was the last time you talked to a travel agent? Or maybe you realized the world had changed when you whipped out your iPhone in Home Depot and checked the ratings before buying that air conditioner. Disruption is rampant, it's hitting every single industry, Search Engines News SEO News Josh Bernoff Josh Bernoff Mon, 06 Jun 2011 13:05:45 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=46089 Here it is. Search Engines News SEO News Josh Bernoff Josh Bernoff Sun, 05 Jun 2011 13:56:28 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=45923 by Josh Bernoff Forrester is publishing a major piece of research, nearly a year in the making - our analysis of the social media maturity of organizations. There are two ways to consume it: if you're a client, read the report Accelerating Your Social Maturity . Or you can get the newly updated paperback edition of Groundswell, which includes this material as a chapter. Search Engines News SEO News Josh Bernoff Josh Bernoff Wed, 01 Jun 2011 14:49:29 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=45709 by Josh Bernoff Twitter announced it was buying TweetDeck . TweetDeck is popular, sophisticated client software that makes it far easier to see tweetstreams and searches on yoru PC, as well as on other devices like the iPad. While the price was not announced, people like TechCrunch are quoting insiders who say the price was at least $40 million . Ad Age suggests the deal was done to allow Twitter to " Keep control of its own users . Search Engines News SEO News Josh Bernoff Josh Bernoff Thu, 26 May 2011 13:28:09 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=45307 by Josh Bernoff We had this idea in 2007 that we could surface the best, most interesting, most effective social applications with an awards program. At the time, I never realized just what a fascinating variety of programs we'd encounter. So we kept doing it. The purpose of this post is two-fold - to officially announce and open up the site for entries to the 2011 awards, and to celebrate some of the most amazing entries of the last five years. First the facts. Search Engines News SEO News Josh Bernoff Josh Bernoff Tue, 17 May 2011 14:50:59 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=43548 by Josh Bernoff There are a lot of reasons not to make trouble in your job. Do what you boss asks you to do. Be part of the team, do what the company strategy says to do. Go ahead, if that makes you happy. But what if you want something more? What if you really want to make a difference? What if you want to do something different? You could always quit and start your own business. But your company has resources that can help you. Search Engines News SEO News Josh Bernoff Josh Bernoff Wed, 06 Apr 2011 16:57:43 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=42800 by Josh Bernoff I spend 80% of my time now writing books and giving speeches. As you can imagine, I get a lot of speaking requests. Usually, the prep and the people I work with in organizations are great. But every once in a while - ok, actually more often than that - I'm surprised or disappointed in some of the actions of the people who want to hire me. It's little things. Much like asking for help in an email , Search Engines News SEO News Josh Bernoff Josh Bernoff Tue, 22 Mar 2011 15:01:56 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=42694 Next month, my column in Marketing News will recommend that you cut your ad budget by 10% and spend the money on customer service. Why? Because getting your customers to be happy will pay off far more than the advertising investment. You could also put that money into finding and cultivating fans. Both will spread word of mouth, which is more valuable than advertising. Here are three pieces of research - one from Forrester, and two from other companies - that back this up. Search Engines News SEO News Josh Bernoff Josh Bernoff Fri, 18 Mar 2011 18:08:24 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=42323 by Josh Bernoff As you read in my other post , Paul Heller was displeased with having to pay Avis $13.99 to put fuel into the tank of his rental car, when he had already filled it up. In this post I actually address the question: what should consumers who are the victim of bad service do? This post is a first: my advice for consumers. First decide what you want The first thing any consumer must do is to decide his or her objective. If your objective is to receive compensation, Search Engines News SEO News Josh Bernoff Josh Bernoff Fri, 11 Mar 2011 00:48:47 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=42268 By Josh Bernoff We all know the classic cases where customer service and other social failures have blown up into enormous embarrassment for companies ( Comcast Sleeping Technician , United Breaks Guitars , Motrin Moms , Dooce/Maytag , the list is endless). Jeremiah Owyang maintains a list ; some have called them groundswells. When they happen, inevitably the social media experts, myself included, climb on board and talk about what a company should have done. Search Engines News SEO News Josh Bernoff Josh Bernoff Thu, 10 Mar 2011 03:24:44 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=41637 by Josh Bernoff If your company is like mine, you need to change your password every three months or so. Next time, don't just create something easy to remember that fits the IT department's arcane requirements. Think of something that will motivate you. When I was considering writing Groundswell, my password was "Writer50", a reminder that if I really thought I could be an author, I had better publish a book by the time I turned 50. What's your motivational password? Search Engines News SEO News Josh Bernoff Josh Bernoff Thu, 24 Feb 2011 15:44:21 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=41566 The PRSA sent this response to my post requesting that PR clean up its industry. Notionally, we support this call to action, as we do any effort that helps advance the public relations profession. However, PRSA's main mission as a membership organization is professional development and education. We have focused our efforts and resources on providing our members and the broader public relations industry with ethical guidance, Search Engines News SEO News Josh Bernoff Josh Bernoff Wed, 23 Feb 2011 15:46:07 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=41564 by Josh Bernoff In the 1970s, the Ad Council created the Keep America Beautiful campaign, featuring the iconic actor Iron Eyes Cody in Native American garb, shedding a tear as people littered along the highways. What that campaign changed was people's attitudes about littering. Before that, people thought, what difference does it make if I throw a can out the window? Aftwards, people realized it was wrong. If somebody in your car was going to litter, you might say "Hey, Search Engines News SEO News Josh Bernoff Josh Bernoff Wed, 23 Feb 2011 15:30:59 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=41332 by Josh Bernoff This is the second of three posts analyzing the contents of my inbox. Yesterday I looked at all my email . Today I take up the 51 emails I received from PR people over a week in January. Do the math: that's ten a day. My topics range has increased since two years ago, when I was exclusively covering social technology - now I cover social, mobile, internal collaboration and innovation, a range of topics. Even so, Search Engines News SEO News Josh Bernoff Josh Bernoff Thu, 17 Feb 2011 15:36:14 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=41266 by Josh Bernoff Is your inbox a communications channel? Or is it a target? To find out, I analyzed a week's worth of the contents of my Forrester.com inbox. (I did this two years ago ,too.) Why do this? Because I think even as we embrace social, email is still the bread and butter of many of our interactions - and it's a channel that's being clogged by out of control machines, and I don't mean spam. In one week (26 Jan to 1 Feb 2011) I received 391 emails. Search Engines News SEO News Josh Bernoff Josh Bernoff Wed, 16 Feb 2011 14:20:24 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=41174 Email has gone too far. Our inboxes are full of unsolicited crap. And I don't mean spam. I just mean legitimate companies of all kinds emailing us about everything. If you are a marketer, we have this Valentine's Day message for you: if you love your customer, let them go. Marketers say that they want to be responsible, and many include links and instructions in their emails to comply with the CAN-SPAM act. Search Engines News SEO News Josh Bernoff Josh Bernoff Mon, 14 Feb 2011 18:10:46 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=41121 by Josh Bernoff We now read that Hosni Mubarak has resigned due to popular unrest in Egypt. Throughout the coverage, we've read about how Twitter and Facebook were essential to the protesters. But in a blog post on the New Yorker site , Malcolm Gladwell says that the communications tools didn't make the difference. Defending his earlier article about the "weak ties" of social networks and how they differ from the "hearts and minds" revolutions like the civil rights uprising, Search Engines News SEO News Josh Bernoff Josh Bernoff Fri, 11 Feb 2011 20:38:02 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=41115 This weekend I got to see a talk at Harvard by the estimable Ira Glass of NPR's " This American Life ." If you've ever heard the show, you know it's "can't turn it off and get out of the car" radio. Ira not only told stories, he told how he tells a good story, This-American-Life style. As he put it, in a story, you have to tell the sequence (or better yet, get the subject to tell the sequence). First this happened, then this, then that, then this. Search Engines News SEO News Josh Bernoff Josh Bernoff Fri, 11 Feb 2011 18:55:13 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=40978 Does Wikileaks terrify you? It probably should. Imagine a world in which everything you write might become public. Every email you send: public. You have a telephone conversation - the person on the other end takes notes. Public. Your support person insults somebody on the phone; she records and posts it. What would people think? Are you transparent enough to live this way? Wikileaks or not, this is now the world you are living in. Search Engines News SEO News Josh Bernoff Josh Bernoff Wed, 09 Feb 2011 16:10:38 GMT