Kevin Gibbons Latest search engine news blog articles from Kevin Gibbons. http://www.seocentro.com/seo-archives/author/Kevin+Gibbons.html Kevin Gibbons News Archive http://www.seocentro.com/cgi-bin/rss/go.pl?uid=57410 Now is the perfect time to make changes, giving you a good few months of "normal" search traffic to analyze before major events like Christmas begin to make their presence known. Here are some tips to make your PPC campaign stand out from the crowd. Search Engines News SEO News Kevin Gibbons Kevin Gibbons Fri, 03 Feb 2012 13:30:54 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=57031 Once again, we are proud to be a blog partner for the SMX Advanced London 2012 conference. The event takes place on 15-16th May 2012 at Chelsea Football Club - Stamford Bridge. In order to receive a 15% discount, just enter the code SEOPTIMISE012 when signing up online . There are different packages available and the prices go up after 30th March so it's best to book early! For coverage of previous events, Search Engines News SEO News Kevin Gibbons Kevin Gibbons Mon, 30 Jan 2012 13:29:52 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=56429 Yesterday Google announced a new page layout algorithm update - this is a landing page quality update, which looks at "the layout of a webpage and the amount of content you see on the page once you click on a result". As opposed to having the need for scrolling beneath ads to get to this. Doesn't this sound very similar to Panda though? At Pubcon in November last year, Matt Cutts mentioned that: "If you have ads obscuring your content, Search Engines News SEO News Kevin Gibbons Kevin Gibbons Fri, 20 Jan 2012 11:03:59 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=56191 If you have a corporate Facebook page, here are some tips for making it extra effective' Treat it Like a Website Your Facebook profile is a microsite in its own right, so be sure it contains all of the information visitors need in order to understand your brand message, or to purchase your product or service. . Search Engines News SEO News Kevin Gibbons Kevin Gibbons Tue, 17 Jan 2012 19:25:40 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=56119 We've been quietly working away on a few things here at SEOptimise during the last couple of months, so it's probably about time we made a couple of announcements! Firstly, you may have noticed that in December we opened a new London office in Paddington. Alongside this, we recruited two new SEO execs - Gillian Cook and Pak Hou Cheung - both of whom have written some great posts on the SEOptimise blog already. Search Engines News SEO News Kevin Gibbons Kevin Gibbons Mon, 16 Jan 2012 22:59:50 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=55540 It's that time of year again, where everyone is starting to think about which UK search conferences and events to attend. So for 2012, I've put together a conference calendar of search events - let me know if there's any I've missed! February: SES London - London, 21-23 February 2012 March: Think Visibility - Leeds, 3rd March 2012 UK Search Awards Conference - London, 9th March 2012 Distilled - Link Love - London, Search Engines News SEO News Kevin Gibbons Kevin Gibbons Fri, 06 Jan 2012 10:50:43 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=54920 Everybody's been talking about search in 2011, but what were the events that helped to shape the search landscape of the year? We ran a poll on SEOptimise in order to find out. While the biggest search impact of 2011 might not come as much . Search Engines News SEO News Kevin Gibbons Kevin Gibbons Wed, 21 Dec 2011 14:32:42 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=54045 Last week I setup a Facebook poll to ask people what they considered to be the most significant change in search during 2011. This has received a great response, so here are the results so far (you can still take part on the SEOptimise fan page ): To recap on what these changes were: Google Panda (37 votes) - if you haven't heard of Google Panda, I'm not sure where you've been. Search Engines News SEO News Kevin Gibbons Kevin Gibbons Tue, 06 Dec 2011 16:10:56 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=53551 Last week I spoke on the SSL search panel at the SAScon mini conference in Manchester. This is a great conference, with the main SAScon event taking place in May - and to cover main tips and takeaways from this I've listed the top 28 tweets: Testing products not enough - spend time talking to your customers #sascon November 24, Search Engines News SEO News Kevin Gibbons Kevin Gibbons Mon, 28 Nov 2011 14:25:40 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=53006 Having been out at Pubcon in Las Vegas this week, I've been going a bit tweet-crazy with my coverage of this. There's been so many great tips and takeaways, that I thought it would be good to share this with our readers. Image credit: Guy Levine So for now here's my twitter coverage of Pubcon 2011: General SEO Trends 1) #7 ranking for a long-tail term can get as much traffic as #2 for head-of-tail! Search Engines News SEO News Kevin Gibbons Kevin Gibbons Sat, 12 Nov 2011 03:21:29 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=52932 Planning a start-up? You may need to think about SEO and exact match domains before picking a brand name. If you're about to begin an internet business then you'll probably be planning an online marketing campaign that involves SEO. After all, most website visits begin with a search engine and exact match domains (EMDs) will often dominate the Google SERPs for a given result. The importance of EMDs is a frequently discussed topic, Search Engines News SEO News Kevin Gibbons Kevin Gibbons Thu, 10 Nov 2011 19:41:03 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=52623 I had a thought earlier today, funnily enough whist interviewing copywriters, which led me to think how important is the quality of writing as a ranking factor following the panda update? Obviously the panda update has had a negative impact to website's which have low-quality content - but, from the other way around, how has this impacted high-quality content? Forgetting completely about links for now and assuming all things are equal, Search Engines News SEO News Kevin Gibbons Kevin Gibbons Fri, 04 Nov 2011 02:04:48 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=52421 We've managed to get our readers a discount to this years Conversion Conference in London. This is running across two days (30 November - 1 December) at The Business and Design Centre in London and has a great line-up of conversion optimisation speakers , it looks like it's going to be a very interesting event! To get a 15% discount off ticket prices, all you need to do is sign-up using the promo code: SEOPTIMISE011 - see you there! Search Engines News SEO News Kevin Gibbons Kevin Gibbons Mon, 31 Oct 2011 17:30:16 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=51963 Having attended and presented at A4UExpo this year, I thought I'd write a recap on the top tweets, takeaways and presentations - in no particular order: #A4US2 opportunity = search vol * max CTR * conversion rate * Rev per sale #boom October 18, 2011 10:03 am via Twitter for iPad Reply Retweet Favorite @APSG Amrit Gill Brand-name IBLs must outnumber keyword IBLs! Getting this wrong is the greatest red flag for Google. (via @ PatrickAltoft @ a4uExpo #a4uS2 ) October 18, Search Engines News SEO News Kevin Gibbons Kevin Gibbons Wed, 19 Oct 2011 17:21:42 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=51938 Today myself and Daniel Bianchini gave a presentation at a4uexpo London 2011 on how to survive Google's panda algorithm update. In case you missed it, we've posted both sets of slides online here: The 4 Hour Affiliate Week - Kevin Gibbons, A4UExpo London 2011 View more presentations from Kevin Gibbons . A4 u panda-slap-db View more presentations from Daniel Bianchini . If you have any questions on this please let us know in the comments. Search Engines News SEO News Kevin Gibbons Kevin Gibbons Wed, 19 Oct 2011 09:07:49 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=51653 Today I've been at Econsultancy's Jump conference , this is the second year for the event and it's already a hugely popular event. This is run with 8 tracks alongside each other - so obviously I didn't attend them all, but I have listed the top tweets and best bits from the day. This will be updated during the day: $50 billion will be spent by US organisations in 2012 on Facebook advertising. Search Engines News SEO News Kevin Gibbons Kevin Gibbons Wed, 12 Oct 2011 15:08:05 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=51207 There's lots of mixed opinions on how useful Google AdWords remarketing is - so I thought it would be useful to run a quick poll to see how these are divided: I'll update this later in the week with the results - and if you have any comments please feel free to leave them below. © SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter . Search Engines News SEO News Kevin Gibbons Kevin Gibbons Mon, 03 Oct 2011 16:50:23 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=51208 September was a very busy month on the SEOptimise blog - so here's a monthly recap, just incase you missed any of top posts - ordered by number of retweets. Top 12 SEOptimise posts in September: 30 Google SERP Changes That Impact Your SEO Strategy by Tad Chef - 224 Tweets 74% of SEOs Buy (or Would Consider Buying) Links! by Kevin Gibbons - 172 Tweets International SEO Strategy - Domains, Subdomains or Subfolders? Search Engines News SEO News Kevin Gibbons Kevin Gibbons Mon, 03 Oct 2011 16:50:23 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=51004 Last week I asked on Twitter to see what common SEO mistakes were still being made by retail websites. This received a great response, so I thought I'd share the top replies with our readers. I've picked some UK high street retail examples to help display the issues raised, but please note that we have no connection with any of these websites - so this is an outside perspective. There may be logical reasons for the examples which we are unaware of, Search Engines News SEO News Kevin Gibbons Kevin Gibbons Wed, 28 Sep 2011 12:52:51 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=50573 Last week I ran a Facebook poll to ask what people considered to be their favourite search conference in the UK . This received a great response (197 votes in total) - and we can now announce that the winners of the competition were Think Visibility, who collected 63 votes! SAScon Manchester and BrightonSEO made it a great result for the smaller events as they finished second and third respectively, Search Engines News SEO News Kevin Gibbons Kevin Gibbons Mon, 19 Sep 2011 10:19:52 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=50358 Earlier today I thought it would be interesting to find out what people's favourite search conference in the UK. This has generated a great response already (150 votes to-date) - this is still running so please feel free to vote and invite your friends to do the same! Unfortunately it doesn't look like you can embed the results from the Facebook poll (if it is, please let me know how! Search Engines News SEO News Kevin Gibbons Kevin Gibbons Tue, 13 Sep 2011 19:11:10 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=50133 The results are in! We now have 202 votes for yesterday's ' do you buy links for SEO ' poll - and it's fair to say the results are very interesting. I've kept the poll running too, but I think we now have a large enough sample of data to start drawing a few conclusions. Search Engines News SEO News Kevin Gibbons Kevin Gibbons Thu, 08 Sep 2011 10:00:08 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=50079 Following Matt's SEO ethics post and having had many interesting discussions about buying links with some SEO's recently, I thought it would be interesting to run a quick anonymous poll to find out whether buying links still has a part to play in your SEO strategy. So here goes: This is intended to show what is actually happening in the industry, perhaps against best practice advice - so I think it will be interesting to see the results. Search Engines News SEO News Kevin Gibbons Kevin Gibbons Wed, 07 Sep 2011 14:10:41 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=50007 A bit of an old one, but a common question I get asked by clients is about their international SEO strategy. Which option is best? A new domain, subdomains or subfolders? I wrote a post on international domain strategy back in 2008, but a lot has changed since then - so it's probably time for an update. Search Engines News SEO News Kevin Gibbons Kevin Gibbons Tue, 06 Sep 2011 08:24:53 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=49201 Having recently assisted a client during a CMS (content management system) pitch selection process, I thought it would be useful to look at the type of features and capabilities I felt were important - or essential - from an SEO perspective. Image credit Flickr In terms of finding out this information, I would recommend the following steps: CMS product demo - giving a clear idea and overview about how the system works, how to manage content etc. Search Engines News SEO News Kevin Gibbons Kevin Gibbons Tue, 16 Aug 2011 13:47:22 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=48635 One thing I get asked frequently by clients is: how can we keep in touch with our customers on Twitter? The answer is actually very easy, but judging by the reactions when I've explained this, it isn't something which many people are doing at the moment. So I thought I'd list the process I'd recommend following in order to import your clients/customers into social media sites such as Twitter and Google+. Search Engines News SEO News Kevin Gibbons Kevin Gibbons Wed, 03 Aug 2011 13:36:11 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=48341 Tonight I was delighted to be invited to speak at the London Blog Club and presented about the WordPress plugins which I find most useful. Here are the slides from my talk: 20 Top WordPress Plugins - 2011 Edition - Kevin Gibbons, London Blog Club If you have any questions on this please let me know in the comments or on the meetup.com page. © SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter . Search Engines News SEO News Kevin Gibbons Kevin Gibbons Wed, 27 Jul 2011 07:05:26 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=46265 Having just presented on natural link building at a4uexpo Europe in Munich, I thought I'd publish my slides from the event. Kevin Gibbons - a4uexpo Europe - Natural Link Building If you have any questions just let me know in the comments. The session was alongside Kelvin Newman who did a great presentation which you can find here . © SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter . Search Engines News SEO News Kevin Gibbons Kevin Gibbons Wed, 08 Jun 2011 15:02:02 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=45701 Yesterday it was reported that J.C. Penney have showed signs that their Google penalty has now been lifted . The original penalty was imposed at the end of Feb for "shady SEO practices". Searchmetrics have published a report to show that organic search traffic is back on the rise again for J.C. Penney : Obviously we can only speculate about the SEO activity that J.C. Penney have employed in order to get this penalty turned around so quickly. Search Engines News SEO News Kevin Gibbons Kevin Gibbons Thu, 26 May 2011 09:56:01 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=45459 Another quick post, but here's my presentation from SAScon 2011 this afternoon. This was on how to use social media for SEO benefit in the travel industry. SAScon 2011 Travel SEO Presentation - Kevin Gibbons If you have any questions about this just let me know in the comments. © SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter . Search Engines News SEO News Kevin Gibbons Kevin Gibbons Thu, 19 May 2011 21:48:04 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=45346 Very quick post - but here's my presentation from SMX Advanced London 2011 earlier today: Long Tail Keyword Research - SMX Advanced London 2011 If you have any questions just let me know in the comments. © SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter . Search Engines News SEO News Kevin Gibbons Kevin Gibbons Wed, 18 May 2011 08:26:17 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=45009 If you're at Internet World this week (today, Weds and Thurs) make sure you come and drop by our stand (E3056) to say hello! You'll also have a chance to win a panda by tweeting #highfiveseoptimise to us! We're also delighted to announce the winners of our free SMX London ticket giveaway as Hannah Rampton , Dom Hodgson and Rob Nicholson - congrats guys, see you there! Search Engines News SEO News Kevin Gibbons Kevin Gibbons Tue, 10 May 2011 10:32:13 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=44942 The next few weeks are looking very busy here at SEOptimise, but it's a great chance for you to come and see us exhibit and speak at major internet marketing events across the UK and Europe! Here's where we'll be over the coming weeks: Internet World - 10-12 May 2011 We're exhibiting at Internet World this week (Tues to Thurs) - so come and visit our stand (E3056) for a free SEO healthcheck review and, following Google's recent algorithm change , Search Engines News SEO News Kevin Gibbons Kevin Gibbons Sun, 08 May 2011 12:13:03 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=44854 It's been a few weeks now since the Panda algorithm update was rolled out by Google in the UK , so I thought I'd share some of the main findings we've found in terms of sites which have either benefited or suffered from the panda attack! Image credit: Flickr From what we've found there are two main reasons for being penalised by this: a) Google considers your site to be a form of content farm , Search Engines News SEO News Kevin Gibbons Kevin Gibbons Thu, 05 May 2011 16:08:32 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=40765 I'm debating on a Who Owns the Social Space event at a social media week in London next week - so I thought it would be a good idea to outline why I think an SEO background is better! Search Engines News SEO News Kevin Gibbons Kevin Gibbons Fri, 04 Feb 2011 13:08:49 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=40209 There are often too many people in the search marketing and social media industry who proclaim themselves 'experts', but can any of us really justify the title? Image credit: Flickr Mashable noticed that there were 15,740 social media experts on Twitter and this was back in 2009. In fact, with the prevalence of blogs and Twitter, it can be hard to distinguish between the writers with something useful to say and those simply filling space. Search Engines News SEO News Kevin Gibbons Kevin Gibbons Mon, 24 Jan 2011 17:29:51 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=39931 Once again, we are proud to be a blog partner for the SMX Advanced London 2011 conference. The event takes place on 16-17th May 2011. In order to receive a 15% discount, just enter the code SEOPTIMISE011 when signing up online . There are different packages available and the prices go up after March 1st so it's best to book early! For coverage of previous events, Search Engines News SEO News Kevin Gibbons Kevin Gibbons Tue, 18 Jan 2011 12:33:06 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=39589 It was great to present at the Sphinncon conference today alongside Kelli Brown , Tal Siach and Miriam Schwab - I've posted my slides and tips below to share with everyone online: 10 tips to improve your social graph for search View more presentations from Kevin Gibbons . The idea behind this was to provide actionable ideas based upon Matt Cutts' announcement in December that social signals are a ranking factor . Search Engines News SEO News Kevin Gibbons Kevin Gibbons Mon, 10 Jan 2011 12:10:18 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=39119 We've created an infographic to help celebrate Christmas with our readers and clients this year: Have a great Christmas and a happy New Year everyone! Also, stay tuned to our Facebook fan page for some very embarrassing photos and videos from our Christmas party last week. © SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter . Search Engines News SEO News Kevin Gibbons Kevin Gibbons Fri, 24 Dec 2010 09:17:33 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=38955 As we all wind down for the Christmas week, I thought I'd revisit some of the best comments left on my guest blog posts over the year' Image credit: Flickr Regular readers of my Twitter feed will know that I am a regular guest blogger, often appearing on websites such as Search Engine Watch , Econsultancy and Search Engine Land , as well as writing here on the SEOptimise blog . Search Engines News SEO News Kevin Gibbons Kevin Gibbons Mon, 20 Dec 2010 11:48:50 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=38587 Yesterday I read a very good article on Problogger which looked at 10 tips for a flawless link strategy . There's some great ideas in there for anyone looking to strengthen their website's reputation in Google. But' It did lead me to ask the question; does a perfect link profile look too natural? The above quote may be true, but in this case I prefer this one: "A beautiful thing is never perfect." Obviously everyone wants to aim to do everything perfectly, Search Engines News SEO News Kevin Gibbons Kevin Gibbons Thu, 09 Dec 2010 20:08:36 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=36749 The SES Chicago conference starts today and ahead of this they've launched another great video - this follows on from previous popular videos we posted here for the SES London and SES Chigaco events last year. Great stuff again from Jonathan Allen , Bob Tripathi and the SES guys and if you're at the conference make sure you catch Jonathan's talk about transforming approach to video . Search Engines News SEO News Kevin Gibbons Kevin Gibbons Tue, 19 Oct 2010 15:15:04 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=36567 Having been at a4uexpo London for the last couple of days, rather than try and read through my notes I thought I'd do a recap on the top tips during the conference. Plus it's a great opportunity to demonstrate one of the social media tools I recommended; Blackbird Pie : Interesting idea from @ patrickaltoft - combine the sum of brand anchor based inbound links vs non branded in link profiling #a4uexpo about 20 hours ago via TweetDeck richardbaxter Richard Baxter Evil :-) . Search Engines News SEO News Kevin Gibbons Kevin Gibbons Thu, 14 Oct 2010 12:45:29 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=36526 Today I presented at a4uexpo London on 40 Social Media Tools and WordPress Plugins. This was split equally between the two sections and I've shared the slides and individual links, plus provided a very quick summary for each below. a4uexpo - 40 Social Media Tools & WordPress Plugins Top 20 Social Media Tools Hootsuite - manage your social media accounts online and link up with your traffic stats in Google Analytics. Search Engines News SEO News Kevin Gibbons Kevin Gibbons Wed, 13 Oct 2010 14:19:05 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=36133 Rising Media, the guys behind the SMX conferences, have launched a new event called Conversion Conference. This is running across two days (November 1-2) at Park Plaza, Victoria and based on a great line-up of conversion optimisation speakers, it looks like it's going to be a very interesting event! To get a 15% discount off ticket prices, all you need to do is sign-up using the promo code: SEOPTIMISE010 - see you there! Search Engines News SEO News Kevin Gibbons Kevin Gibbons Sat, 02 Oct 2010 08:01:00 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=35683 One of the problems and frustrations I find with social media, is that there are now many different website's and each of them require managing contacts in different ways. Image credit: Flickr So, for example, you'll often end up with a completely different set of contacts on each site - when in many cases it would make far more sense if you were just connected to the same people on Twitter , LinkedIn , Foursquare etc. Search Engines News SEO News Kevin Gibbons Kevin Gibbons Mon, 20 Sep 2010 13:39:11 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=35403 By now I'm sure everyone's all seen and had a play around with the new Google Instant search interface. There's lots of early reaction to this on the web, my own included on Econsultancy yesterday . Obviously the main goal behind this is to provide results much more quickly and look to improve a searchers overall user experience. But has anyone else noticed that the "I feel lucky", while still listed on the homepage, is actually now redundant? Search Engines News SEO News Kevin Gibbons Kevin Gibbons Fri, 10 Sep 2010 07:11:51 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=34108 July has been another busy month at SEOptimise - and seeing that we are now writing around the web, I thought it would be a time to share these posts with SEOptimise readers and recap on the top posts we've written on the blog. Plus I have been announced as a speaker at a4uexpo in October, this is on the "20 Social Media Tools & 20 WordPress Plugins Boost Your Performance" day two session. Search Engines News SEO News Kevin Gibbons Kevin Gibbons Thu, 05 Aug 2010 09:45:14 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=33950 This post is part of the  #JUMPchallenge , a blogging competition designed raise awareness on how to join up online and offline marketing, launched to support Econsultancy's  JUMP event. Flickr It's essential that the different elements of your marketing reinforce one another if your budget is going to generate the highest possible returns. Search marketing, traditional marketing and PR cannot happen in isolation from each other, Search Engines News SEO News Kevin Gibbons Kevin Gibbons Mon, 02 Aug 2010 15:07:33 GMT