Lee Odden Latest search engine news blog articles from Lee Odden. http://www.seocentro.com/seo-archives/author/Lee+Odden.html Lee Odden News Archive http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10655 Today we have a very nice collection of BIGLIST search and social marketing blogs from all over the world ranging from independent consultants to small agencies to executives at large agencies. Enjoy! beu blog - As well as being very active in the SEM industry, Brian Ussery is an Atlanta based SEO known for his expertise with Flash and SEO, writes a wide range of topics but mostly focuses on search engine optimization and Google related topics. Search Engines News SEO News Lee Odden Lee Odden Fri, 05 Sep 2008 16:42:14 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10480 It's a new month and a bloggy bloggy world I tell you. So many blogs and so little time, and yet you're drawn to the BIGLIST each week, aren't you? Who made it? Who didn't? Admit your BIGLIST addiction and we'll send two lucky souls free access codes to the DPAC II Conference (The Next Wave of Digital Content & Advertising) in New York Oct 27 & 28. Now on to the good stuff of this week's SEO Blog Reviews: NVI Blog - You've got to love both the tag line, Search Engines News SEO News Lee Odden Lee Odden Tue, 02 Sep 2008 13:55:03 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10479 There's already a ton of buzz on this but it's potentially a big change for the web as John Battelle called it, " This Is Web OS, Make No Mistake ". Google's release plans (in comic book form) for their new web browser were first posted by Phillip Lenssen with follow up by Google Blog and many others including Google's Matt Cutts . Outside of a better browser that is to run faster and more securely, Search Engines News SEO News Lee Odden Lee Odden Tue, 02 Sep 2008 13:55:02 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10399 We've made the case for integrating media relations, SEO and social media into a digital PR program as well as covering some of the basics . Now we can drill a bit deeper into blogger relations and social media monitoring. The advent of digital PR and the technology tools that serve as compliments means changes in the way agencies provide client consulting and practice management. In the case of TopRank, Search Engines News SEO News Lee Odden Lee Odden Fri, 29 Aug 2008 13:17:17 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10354 Yesterday we talked about the opportunity for combining search engine optimization, social media and digital public relations. Today's entry will discuss how to start going about it. Leveraging Low and High Tech for Social Media Relations "Fuzzy". That's how I would describe most companies' thinking on social media, SEO and PR. How can marketers and companies start incorporating the new rules of the social web into a digital PR effort? Search Engines News SEO News Lee Odden Lee Odden Thu, 28 Aug 2008 13:12:06 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10310 What exactly, does Web 2.0, social media and even SEO have to do with public relations? Everything! You'd be hard pressed to find any modern public relations agency practice that isn't researching or already implementing a digital PR strategy including search engine optimization, blogging/blogger relations and social media. Search Engines News SEO News Lee Odden Lee Odden Wed, 27 Aug 2008 13:44:39 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10274 Content is King and links are Queen. Together with a nice dose of marketing they make a nice little kingdom. But what if you have trouble generating new content on a regular basis? How can resource strapped bloggers and busy web site owners leverage what they're already doing for the benefit of their online audiences and better search engine visibility? The answer to those questions lies in an analysis of the content creation processes within the overall organization. Search Engines News SEO News Lee Odden Lee Odden Tue, 26 Aug 2008 15:23:01 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10228 Welcome back to the BIGLIST Update of SEO, SEM and Social Media Marketing Blogs . This week's blog reviews include ecommerce, social media and PR as well as agency insights on industry trends. Enjoy! eCommerce Optimization Blog - This ecommerce blog by eCopt (aka Matt Franklin) advises you'll sell more online if you read the many tutorials, how to's and tips on search optimization, usability and marketing. Search Engines News SEO News Lee Odden Lee Odden Mon, 25 Aug 2008 14:53:55 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10192 At marketing conferences readers of Online Marketing Blog mention to me frequently about the photo roundup posts we do as favorites. We certainly like to make those posts and since readers like to see them, here is a collection of favorite candids taken during SES San Jose. Kevin Ryan, Misty Locke, Kevin Newcomb Danny Sullivan, Matt Cutts, Kristina Mangers Jeremy Shoe (SEO sucks) money and Brent Csutoras Jill Whalen, Patricia Hursh, Search Engines News SEO News Lee Odden Lee Odden Sat, 23 Aug 2008 19:59:40 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10167 What a great conference for SES at San Jose and the many new people to the event in attendance. Below are the TopRank team blog posts for the final day. Another big thank you goes to (L to R) Jessica, Ashley, Thomas and Dana for a great job covering sessions. If you saw these happy faces at the conference, be sure to comment and say hello.  Thanks to SES too, for having us. Search Engines News SEO News Lee Odden Lee Odden Fri, 22 Aug 2008 17:48:49 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10144 There were many good photos taken at this year's Google Dance that we decided to show a collage here with a link to the full set on TopRank's SES San Jose Google Dance photos on Flickr. A big thank you goes to the hard working TopRank blogging team at SES putting out an amazing number of posts and photos each day. Jessica, Ashley, Thomas, Dana @ Google Dance Sponsored By : Follow TopRank on Twitter Get daily updates, Search Engines News SEO News Lee Odden Lee Odden Fri, 22 Aug 2008 01:08:04 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10130 Moderator Dana Todd & Lee Odden Blogs have been abuzz for at least 4 years in the tech space and in the past 2-3 years in the business marketing world. Like many new marketing/communication channels, there continues to be a need to demystify shiny new objects and what they mean for businesses. Blogs and search engine optimization are no different. One point I would make is that companies are wasting their long term time when setting up blogs purely for SEO purposes. Search Engines News SEO News Lee Odden Lee Odden Thu, 21 Aug 2008 19:35:18 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10127 Wow, what a conference! Search Engine Strategies is near it's end and what better way to wrap up our series on internet marketing conference tip s than with the following super-tips from super smart Michael Brito, Social Media Program Manager at Intel. Michael worked with HP then moved on to Yahoo and is now with Intel practicing his adept social media stylings. Be sure to check out Britopian and the social media practitioner blog, Conversations Matter , Search Engines News SEO News Lee Odden Lee Odden Thu, 21 Aug 2008 19:17:29 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10113 SES San Jose week is nearly over one might say we've saved some of the best internet marketing conference tips for last with the ever enthusiastic and insightful Heather Lloyd-Martin. Heather is Chair, DMA's Search Engine Marketing Council and President of SuccessWorks . She also blogs about copywriting at SEO Copywriting . Attend all the "search marketing site labs" or "search marketing clinics" you can find. During a site lab, Search Engines News SEO News Lee Odden Lee Odden Thu, 21 Aug 2008 13:27:24 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10102 Another fine day of blogging is under the collective belt of the TopRank team. Google Dance offered a very nice distraction last night and you can see by a quick search on Flickr the fun that was had. Thank you Google. Search Engines News SEO News Lee Odden Lee Odden Thu, 21 Aug 2008 01:44:55 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10085 It's hump day during SES San Jose week and it reminds us there are many avenues for interacting with marketing conferences. It's one thing to focus on programming events like our last few tipsters, it's another thing to have spent numerous conference hours in the shoes of an attendee, speaker and conference programmer. Search Engines News SEO News Lee Odden Lee Odden Wed, 20 Aug 2008 21:08:07 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10058 Figuring out how to get the most out of internet marketing conferences takes experience with plenty of conferences, including events like Search Engine Strategies happening in San Jose this week. So it seems fitting to follow up on Danny Sullivan's advice with the insight of fellow Minnesotan, Chris Sherman . Chris is co-founder of Third Door Media as well as the SMX conferences , Search Engines News SEO News Lee Odden Lee Odden Wed, 20 Aug 2008 13:41:22 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10048 A full featured and information packed day is how many SES attendees would describe day two of the conference in San Jose. I know the TopRank Blogging team would agree with 13 new posts today! Advanced B2B Search Marketing - Jessica Identify, Analyze, Act: SEM by the Numbers - Thomas What's New with Google Analytics and Website Optimizer? Search Engines News SEO News Lee Odden Lee Odden Wed, 20 Aug 2008 02:35:22 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10016 What better follow up to our impressive list of internet marketing conference tipsters during SES San Jose than sage advice from one of the most visible people in the search marketing industry, Danny Sullivan. As co-founder of Third Door Media, parent to Search Engine Land, Search Marketing Today and the Search Marketing Expo series of conferences , Danny Sullivan is one of the most often quoted experts in the search engine industry. Search Engines News SEO News Lee Odden Lee Odden Tue, 19 Aug 2008 18:52:42 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=9995 Online Marketing Blog published a record breaking 14 blog posts on the first day of Search Engine Strategies in San Jose. Congratulations to Thomas, Ashley, Dana and Jessica on a great job on what was a very busy day. Search Engines News SEO News Lee Odden Lee Odden Tue, 19 Aug 2008 14:39:21 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=9986 We're really picking up steam with our tips on Iternet Marketing Conferences , appropriately enough, during SES San Jose. Our next tip comes from Robert Scoble , Managing Director of FastCompany.TV and blogger extraordinaire. I caught up with Robert at the Web 2.0 Expo in San Francisco and he agreed to play along and answer a few conference tip questions. The insights below are transcribed from the video interview I did with him during the event. Search Engines News SEO News Lee Odden Lee Odden Tue, 19 Aug 2008 13:14:28 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=9952 We're on a roll this week during SES San Jose 2008 with our next tip in a series of how to " Get the Most Out of Internet Marketing Conferences ". Previously a Vice President and Editor in Chief at ClickZ for 7 years, Rebecca Lieb serves as an Editorial Consultant to the ClickZ network as well as a public speaker on interactive marketing and advertising . She'll be keynoting the Minnesota Interactive Marketing Association (MIMA) Summit this October. Search Engines News SEO News Lee Odden Lee Odden Mon, 18 Aug 2008 20:27:19 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=9927 Our third set of internet marketing conference tips come on day one of the Search Engine Strategies conference in San Jose and are appropriately from Kevin M. Ryan , Vice President, Global Content Director, Search Engine Strategies and Search Engine Watch . Kevin Ryan has been involved with numerous conferences over the years working for various interactive and internet marketing agencies before starting his own and now as head of the SES conferences in the U.S. Search Engines News SEO News Lee Odden Lee Odden Mon, 18 Aug 2008 13:06:05 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=9915 Here's our second tip in a series of posts during the Search Engine Strategies conference in San Jose on " Getting the Most Out of Internet Marketing Conferences ". This one is from Brad Berens , Global Content Director for the esteemed ad:tech conferences and iMedia Connection . Brad also blogs about culture, new media, marketing and community over at Mediavorous . First, accept that you can't do everything- believe me I've tried! Search Engines News SEO News Lee Odden Lee Odden Mon, 18 Aug 2008 00:53:27 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=9913 With Search Engine Strategies San Jose just around the corner, I thought it timely and appropriate to share insights on how you can get the most out of marketing conferences. TopRank is very active attending, speaking and blogging a variety of internet marketing events, conferences and workshops. Search Engines News SEO News Lee Odden Lee Odden Sun, 17 Aug 2008 16:20:31 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=9828 I promised myself I'd slow down on conference speaking last year and while I've turned down more offers this year than ever before, (and been turned down myself the one time I formally pitched) some really great opportunities have popped up. Here are the upcoming conferences I'll be speaking at for pretty much the rest of this year not including private company engagements: Aug 20, 2008 - Search Engine Strategies, Search Engines News SEO News Lee Odden Lee Odden Thu, 14 Aug 2008 12:45:00 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=9777 Lists and ranking resources can be tough and controversial. A while back we ranked top blogs on the topic of search engine marketing (SEO and PPC) that publish their RSS subscriber counts via Google's Feedburner. With changes in the search marketing industry, one can logically wonder, "How many SEM blogs really still post about search marketing?" To help answer that question, Search Engines News SEO News Lee Odden Lee Odden Wed, 13 Aug 2008 01:34:30 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=9745 The initial submissions of session suggestions for the Interactive portion of SXSW that made the first cut have been published. Now it's up to the voting public to decide which sessions make it next. I've heard a bit of feedback from last year's attendees on the quality of content in the search engine optimization sessions, so it will be nice to see what makes it this year. Tony Adam from Yahoo submitted a proposal, " SEO for Startups " and now it's up for votes. Search Engines News SEO News Lee Odden Lee Odden Tue, 12 Aug 2008 12:16:23 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=9729 Welcome to the newest update of TopRank's BIGLIST of SEO/SEM blogs , chock full of SEO, SEM and Social Media goodness. This week's crop will help you stay up to date with industry news and the latest how-to's on social media marketing, search engine optimization and agency online marketing best practices. Search Engines News SEO News Lee Odden Lee Odden Mon, 11 Aug 2008 19:09:08 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=9600 Last week I posted about situations where search engine optimization isn't for sales and it sparked some interesting discussions. Most SEO efforts are directed towards lead generation and sales, but prospects and customers are not the only audiences for web content. Fundamentally, SEO is about making the search engines' job and finding, indexing and ranking content easier, more useful to searchers. Companies publish many types of content to many different audiences. Search Engines News SEO News Lee Odden Lee Odden Thu, 07 Aug 2008 13:42:12 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=9563 When marketing web sites on the internet 10 years ago, people "surfed" the web, clicking on links between sites they already knew about, links from directories and review sites. Search engines like AltaVista, Lycos, Hotbot, Excite, etc were around as well. Remember those? People like Eric Ward pioneerd the practice of promoting web sites editorially resulting in links from these sorts of resources. Search Engines News SEO News Lee Odden Lee Odden Wed, 06 Aug 2008 17:30:49 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=9405 Social media monitoring and social media measurement are two very different things, but I think many of the searchers and social media taggers using those phrases don't always make the distinction. For some quick insight from a qualified audience, I turned to Twitter and within an hour had about 40 replies. It started off with this Tweet: Twitpoll: What's a better term: "social media monitoring" or "social media measurement"? Search Engines News SEO News Lee Odden Lee Odden Sat, 02 Aug 2008 00:04:49 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=9220 Networking has been a core tactic for building and marketing businesses long before the internet came of age and certainly even more so with the explosion of services such as LinkedIn, Twitter and Ning. Web technology and the mass appeal of making connections online makes social networking an attractive channel for businesses that want to extend their word of mouth reach, credibility and influence. While there's plenty of buzz about social networks (socnets), Search Engines News SEO News Lee Odden Lee Odden Tue, 29 Jul 2008 16:20:00 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=8886 The BIGLIST update of SEO blogs comes to you this week on a Monday because, hey, that's the way we like to change things up here at Online Marketing Blog. This edition of the BIGLIST Update is chock full of blogs that offer SEO how to's and practical insights as well as a good showing of social media topics. Enjoy! Search Engines News SEO News Lee Odden Lee Odden Mon, 21 Jul 2008 12:30:11 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=8643 For the 5th year in a row, MarketingSherpa has published their Search Marketing Benchmark Guide which has been completely re-written and edited including results from the Marketing Sherpa members search marketing survey, other studies performed over the last 12 months and "best of" research provided by over 50 respected sources. The SEM Benchmark Guide is helpful for marketers looking to get a handle on the state of the SEM industry, trends, strategies and tactics. Search Engines News SEO News Lee Odden Lee Odden Mon, 14 Jul 2008 21:05:24 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=8467 TopRank's SEO Team in Paintball Gear As much as companies find the need to outsource part or all of their SEO efforts, many do not have a clear picture of the value that comes from hiring an agency versus a full time, in-house SEO. While many consultants and some agencies offer "value meal" pricing and packages, the cost for a search engine optimization effort will vary based on the scope of the project, hours allocated, client side resources, Search Engines News SEO News Lee Odden Lee Odden Wed, 09 Jul 2008 18:08:48 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=8453 For Bay Area folks and social media enthusiasts the world over, " Social Media Club " is well known as an upstart organization looking to promote the goodness of social media as well as advance the knowledge of businesses trying to figure out where social media might fit into their digital marketing plans. Today SMC co-founders Chris Heuer and Kristie Wells announced a new interim Board of Directors to take SMC to the next level. Search Engines News SEO News Lee Odden Lee Odden Wed, 09 Jul 2008 15:29:07 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=8328 SEO is a hot topic for Online Marketing blog with the most recent posts, " Rushing Your SEO Doesn't Mean Quicker Results " and " Should Companies Hire Multiple Search Marketing Firms ?". The next in what is becoming a series of insights into SEO is all about optimizing content for situations that really have little to do with why most SEO firms are hired. Search Engines News SEO News Lee Odden Lee Odden Mon, 07 Jul 2008 12:01:19 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=8149 On occasion TopRank will get calls from prospective clients that ask about hiring multiple SEO agencies in an effort to get the "best of both worlds" in terms of best practices and performance through competition. On the surface, I suppose I could see how someone might think this might make sense but in practice, it really doesn't. The "two is better than one" philosophy might work when it comes to getting a second opinion from a doctor or a mechanic but with SEO, Search Engines News SEO News Lee Odden Lee Odden Tue, 01 Jul 2008 14:03:27 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=7898 Companies that take their search engine visibility for granted or that ride the technical SEO loophole/manipulation train often get a hard smack back to reality when their online sales disappear. Orders start to slip or fall off the map altogether and the IT team red alert phone rings off the hook with calls from the business owner, "What the hell happened to our rankings??? Search Engines News SEO News Lee Odden Lee Odden Tue, 24 Jun 2008 21:03:17 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=7768 Today on this fine Friday ladies and gentlemen, we have a BIGLIST SEO blogs update for you slanting a bit toward agencies but not without some flavor from Germany and the Jungle. Read on: Seer Interactive Blog - Wil Reynolds and his team from Seer Interactive blog the gamut of Internet marketing topics ranging from SEO and PPC to branding and social media. Many posts are in-depth and very useful. Search Engines News SEO News Lee Odden Lee Odden Fri, 20 Jun 2008 21:54:17 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=7760 With so many "Web 2.0″ technologies coming in to play with web design and online application development, the effect on the search engines' ability to find, crawl and index content becomes an issue. As such, this session moderated by Kevin Ryan included deep dive advice from Chris "Silver" Smith, Lead Strategist from Netconcepts and Ambles Kwok, a Senior Engineering Manager from Yahoo Canada. Chris Silver Smith was first up and gave examples of Web 2. Search Engines News SEO News Lee Odden Lee Odden Fri, 20 Jun 2008 19:17:47 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=7749 If you've been in the search marketing industry for any length of time, you've undoubtedly encountered a wide variety of conflicting or outdated advice. Since "how to" information in so many other industries is often presented as an absolute, many people look for the same kinds of static and perpetual rules with search engine optimization. The problem comes from not discerning SEO myth and speculation from fact which can be a very costly mistake. Search Engines News SEO News Lee Odden Lee Odden Fri, 20 Jun 2008 17:15:41 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=7686 My first time in Toronto did not disappoint. It was brief but very busy with plenty of sessions to choose from during the day. Here is a collection of my favorite photos taken during SES Toronto this week: Matt McGowan, Joe Dolson and Todd Malicoat enjoying some pre-conference conversation Kevin Ryan getting the most out of Google's Bill Tighe during the Advanced Paid Search Panel David Silver Smith really gave up the goods during the Web 2.0 and Search Engines Panel. Search Engines News SEO News Lee Odden Lee Odden Thu, 19 Jun 2008 17:53:41 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=7682 I'm back from SES Toronto and wanted to share the presentation on Twitter with readers that weren't at the show. Fellow presenters @davesnyder and @chriswinfield did a great job and the audience received a deep drill down into many aspects of Twitter. In the end, Twitter on it's own and with it's uptime issues isn't anywhere near as productive as it is in combination with third party tools like Twhirl, Summize and Twitturly. Search Engines News SEO News Lee Odden Lee Odden Thu, 19 Jun 2008 16:14:34 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=7506 Last week at the PRSA Digital Impact conference I met Steve Rubel, SVP Director of Insights from Edelman Digital and famous (sometimes infamous) PR blogger at Micropersuasion . He presented "2008 Digital Trends: Open Files" which talks about the framework Edelman uses (Faint Signals, Watch List and Hallucinations for tracking digital/social media trends. Search Engines News SEO News Lee Odden Lee Odden Mon, 16 Jun 2008 11:22:49 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=7276 This panel at the PRSA Digital Impact Conference includes Heidi Sullivan and Jay Krall of Cision and Jason Falls of Doe Anderson and who writes Social Media Explorer . Heidi starts out a with a poll: How many comments for media relations? and How many have created a social profile for a client? A small number of hands raise for each question. Jason: What are three things you want to know? Less tools and tactics and more to how you're applying this, Search Engines News SEO News Lee Odden Lee Odden Tue, 10 Jun 2008 16:05:59 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=7129 Innovation, creative problem solving and passionate interest in the subject matter are a big part of successful internet and social marketing - the topics of prime interest to readers of Online Marketing Blog . Those same characteristics apply to organizations and individuals working to make strategic business and marketing changes for the future. In particular, these values are reflected in the upcoming PUSH 2008 conference in Minneapolis June 15-17. Search Engines News SEO News Lee Odden Lee Odden Sun, 08 Jun 2008 11:04:51 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=7128 I guess you could call this the "International Edition" of the BIGLIST Update of search marketing blogs as we have multiple countries represented including SEOs and PR professionals from the UK, New Zealand, Netherlands and USA. There's plenty of flavorful writing, advice and tips so read on: Searchwritten - Netherlands based Ramon Eijkemans started this new blog as a study in content SEO, a topic that's near and dear. Search Engines News SEO News Lee Odden Lee Odden Sun, 08 Jun 2008 11:04:50 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=6990 The search marketing industry is rich with acronyms: SEO, SEM, PPC, ROI, SERPs (even LMAO) as well as buzz phrases such as "search engine optimization" and "social media optimization". Do we really need another? One of the few things to be counted on in search marketing is that there will be change. That change comes in many forms including search engine algorithm changes (albeit more gradual than large, single events), Search Engines News SEO News Lee Odden Lee Odden Tue, 03 Jun 2008 13:27:03 GMT