Mat Siltala Latest search engine news blog articles from Mat Siltala. http://www.seocentro.com/seo-archives/author/Mat+Siltala.html Mat Siltala News Archive http://www.seocentro.com/cgi-bin/rss/go.pl?uid=14286 Chris and I just want to take this opportunity to wish everyone a Merry Christmas and Happy New Year. We look forward to an amazing year in 2009, and hope we can keep bringing you up to date and informative articles, case studies and ideas in the SEO industry. Again - here's hoping everyone has an amazing 2009 and thanks for a great 2008! Search Engines News SEO News Mat Siltala Mat Siltala Fri, 26 Dec 2008 18:00:16 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=14155 I love swimming, and I practically live in the pool from May - Nov. so when i was asked by my friends at Presidential Pools what kind of things their local Arizona swimming pool company could do to go viral - I had some great ideas! I am in the process of finishing up my landscaping and everything around my pool, so I have been looking at design after design and trying to come up with something amazing. While doing all that - I have come across some pretty amazing pools, Search Engines News SEO News Mat Siltala Mat Siltala Fri, 19 Dec 2008 18:38:38 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=13970 For today's viral marketing idea Friday post I am answering a viral question from a reader. I think there is much potential with this one. Here is the question: Hi Matt, I'm opening a new company with a friend of mine, and I am pretty sure its the oldest and most boring business ever, plus its advertising is abused all the way' Limo services. Its based in Stamford CT, and I'm putting some ideas together along with a web site. Do you think this business deserves a post? Search Engines News SEO News Mat Siltala Mat Siltala Sat, 13 Dec 2008 04:23:55 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=13353 I am sorry that its been a few Fridays since the last post, but things (as always) have been crazy hectic. I am sorry because that is no excuse, but its a real one. A few weeks ago I ran into a friend that just launched a chandler house cleaning business and we got to talking about different things she could do online to drive more traffic to her website and of course viral marketing came up! Search Engines News SEO News Mat Siltala Mat Siltala Fri, 21 Nov 2008 07:26:44 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12200 Last week, I got this viral marketing question in the form of a comment - I am building a new web application that sends reminders in the form of text messages, emails and voice messages to subscribers. The idea originated from my wife's situation, being a soccer mom and everything, and having four kids, its hard sometimes to keep track with all the practices and games' so she either carry a notebook with her all the time, or she checks her emails. To make a story short, Search Engines News SEO News Mat Siltala Mat Siltala Fri, 17 Oct 2008 16:38:06 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=11950 Luckily I have never lost any info inside any of my blogs, but I also credit my technology background and understanding that websites need to be backed up (and backing all mine up) to never losing any info. But what about the people who are less technical and using blogging software from websites like Blogger, or Wordpress for family blogs? If this is you, and you did lose your blog, or these companies go out of business, how much of your life would you be saying goodbye to? Search Engines News SEO News Mat Siltala Mat Siltala Fri, 10 Oct 2008 15:51:59 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=11721 This week it seems like I have had so many conversations with people about the simple things they can do to their website to make it social media optimized, and because of that I wanted to take that approach with today's viral media post. Has anyone (other Internet marketers) else noticed how good CNN is doing lately with embracing social media and trying to connect with the users of it? You can follow them on Twitter , Facebook and more. Search Engines News SEO News Mat Siltala Mat Siltala Fri, 03 Oct 2008 20:40:20 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=11458 There are so many "geeky" technology (type) websites out there that provide some amazing information that people use everyday, but many of these blogs do not have the exposure they deserve. Many of the geeks I know that love to code and share about their world of technology have no clue about social media sites, let alone micro-blogging sites like Twitter or Plurk . They may have heard about Digg, used it once, Search Engines News SEO News Mat Siltala Mat Siltala Fri, 26 Sep 2008 18:55:12 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10921 I got asked this question in the form of a comment today - if I had any viral marketing ideas for a hearing aid clinic? At first it stumped me, I have to admit. Had I finally found an industry that is to boring for viral marketing? I have not had a lot of time to think about this, but all of a sudden the first thing that popped into my head was this "The 10 Greatest Health Related Technology Advances" and research out, Search Engines News SEO News Mat Siltala Mat Siltala Fri, 12 Sep 2008 15:43:26 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10698 I was not going to post rant about this, but after reading Matt Mcgee's latest post about Google giving love to Yahoo Answers (which is worth looking at) I had to say something. It is just to good not to, well I think anyway. I have been using my Yahoo Answers account more recently, after a period of inactivity I wanted to give it a shot again and build up my account. I was doing it for pure fun (maybe a little testing) and had no marketing intentions with it (honestly). Search Engines News SEO News Mat Siltala Mat Siltala Mon, 08 Sep 2008 06:16:43 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10669 As I downloaded yet more of Metallica yesterday from iTunes (the new stuff freaking rocks btw) it got me thinking of how some bands are embracing social communities and growing bigger because of them. Also, bands like Metallica are finally starting to figure out the power of the Internet, and embrace its users more to grow their fan base (and maybe win back some fans in their case). What can a no name band do to get its name out there more with social media? Search Engines News SEO News Mat Siltala Mat Siltala Fri, 05 Sep 2008 20:23:40 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10437 I have been seeing some pretty interesting picnic and outdoor related blog posts and articles show up online lately, and I wanted to share some more ideas on the industry of picnic baskets and share how I think this industry could do really well in the social communities. Now picnic baskets themselves are pretty boring (in my opinion) but when you can put them side by side with the reasons we use them (food, tailgating parties, outdoor romance) they get a lot more interesting, Search Engines News SEO News Mat Siltala Mat Siltala Sat, 30 Aug 2008 02:01:54 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10260 I thought I would get a few variations of searches, but I had no idea what kind of ideas would pop into my head after asking this simple question today. I wanted to share a very important lesson taught by students of mine (ironically enough) today, during a webinar presentation on Social Media Marketing that I was giving. Most people that I run into have no clue how to properly research out keywords, and they just want me to do it for them. If that is the case with you, Search Engines News SEO News Mat Siltala Mat Siltala Tue, 26 Aug 2008 10:08:12 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10180 I had a great viral idea the other day when my son came home with a shoe full of sand (see picture, because I really mean a SHOE FULL!!). This picture I am showing you is the sand that came out of only ONE of his shoes from a day of playing on the Kindergarten playground. I got to talking to my sons Kindergarten teacher about this and how she keeps her room free from all the sand, or whatever else they bring in, and that got the conversation started. Search Engines News SEO News Mat Siltala Mat Siltala Fri, 22 Aug 2008 22:47:39 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=9885 Thanks to Ben for asking this weeks viral marketing idea question: I read your site every now and then because I want to shape my mind to of a top level social marketer. I especially like you insights marketing ideas for boring industries. Here is the question though. I have been cracking up head to come up with some interesting and viral campaigns for the "stock photo" industry but I can't seem to think of anything! Search Engines News SEO News Mat Siltala Mat Siltala Fri, 15 Aug 2008 17:32:22 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=9811 I usually don't go on rants here, but this one has been brewing in my mind for a long time. A recent trip to the Apple store made it that much worse for me too. I was one of the suckers that got the iPhone way back in the day, and own the old school, non 3G one. The one thats a piece of crap now ' right? I hear the commercials about how the new iPhone 3G is half the price, and twice as fast and the only thing I can think of is how I got 100% screwed by Apple. Search Engines News SEO News Mat Siltala Mat Siltala Wed, 13 Aug 2008 21:56:45 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=9662 Just go to MSN home page anytime you want a good idea for a "link bait" driven article written related to money, as they always seem to have some kind of an article that sparks my interest. I have been reading a lot lately about a new online money management social community that offers tips, advice, and all kinds of tools for you to manage your money online as well as connecting with others. That is the inspiration for todays viral post. Search Engines News SEO News Mat Siltala Mat Siltala Fri, 08 Aug 2008 18:04:39 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=9385 Chris and I have worked with a ton of travel industry professionals over the years and helping them with their online marketing needs. We have even spoke at travel industry conferences on SEO and Social Media. I feel I have a pretty grasp on the whole travel industry online scene and wanted to share a viral marketing idea that I was thinking about (because of my recent travels) that would probably go huge and make front page on every top social site out there. Also, Search Engines News SEO News Mat Siltala Mat Siltala Fri, 01 Aug 2008 16:17:02 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=9110 I am sorry its been a few weeks since a viral marketing idea Friday post, but things have been super busy around here as you know! I personally have been on vacation for a couple of weeks, and just hitting the projects hard. I am hoping to be done with all the excitement for a while so I can get back into (every Friday) providing examples, and answering your questions about specific industries and how to go viral. Thanks for being patient! Search Engines News SEO News Mat Siltala Mat Siltala Fri, 25 Jul 2008 19:03:53 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=7765 In my opinion this is a pretty easy industry to get creative with, as far as viral marketing is concerned, but I still got asked the question about the viral marketing ideas (I would have) by a lady who runs a website/blogsite giving information about sleeping disorders. As in a few of my other more popular viral posts, I am going to again use my son because he was the true inspiration for this post. Search Engines News SEO News Mat Siltala Mat Siltala Fri, 20 Jun 2008 20:31:22 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=7529 Recently I was interviewed about keyword research, and why doing proper keyword research is important (or if it still is). I appreciate Nate for wanting me to answer these questions. You can find the full edited keyword research audio interview , or read the text highlights on his marketing blog teaching other people how to start an online business . Search Engines News SEO News Mat Siltala Mat Siltala Mon, 16 Jun 2008 18:34:56 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=7463 I had a pretty good conversation with the man who owned the concrete company that I used in a recent backyard landscaping project I had. He told me he had a website, but only because everyone he talked to told him how important it was, and that he needed it. He does not have more then a home page and a place to contact him, but he used some cheap builder that automatically inputs the titles and descriptions, Search Engines News SEO News Mat Siltala Mat Siltala Fri, 13 Jun 2008 18:42:12 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=7147 The more and more I think about the high gas prices, the more I want to say, bring it on! Why? I have noticed over the last several months a few things that I really like about gas prices being so high and want to share my thoughts with you. Reason Number One - I never have to wait in line any more to fill up. There is a gas station near my house that I would ALWAYS have to wait at, and fight other angry people having to wait to fill up as well. Search Engines News SEO News Mat Siltala Mat Siltala Sun, 08 Jun 2008 11:06:30 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=6624 Todays post comes from a question I got from a reader of the Viral Marketing Idea Friday posts, and more specifically one I did on marketing a preschool several weeks ago. Here is the question: I read your port on Viral Marketing. I need to increase enrollment at my preschool and kind of at a stand still as to what else to do. Print media is so expensive and cannot afford to keep doing them because of the limited funds. Please let me know if you can help me. Search Engines News SEO News Mat Siltala Mat Siltala Fri, 23 May 2008 17:12:10 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=6315 I think I have outdone myself this week with finding the absolute most boring industry on the planet. If you are a part of the fixed assets software community then please accept my (not so sincere) apology for poking fun at your boring industry! After having a pretty good talk with a friend of mine who happens to own a fixed assets and depreciation software company I realized that this industry does have some pretty interesting things that could in fact go viral. Search Engines News SEO News Mat Siltala Mat Siltala Fri, 16 May 2008 17:53:58 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=5995 I had an interesting conversation with a lady who owns a company that teaches parenting classes that I want to share for today's viral marketing idea post. Todays post also stems from something I witnessed the other day at my daughters baseball practice. I am not in the business of judging other peoples parenting skills, especially when I feel I have a lot to learn still as a parent of only 7 years, almost 8 but I have seen some parents act pretty bad, Search Engines News SEO News Mat Siltala Mat Siltala Fri, 09 May 2008 16:27:52 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=5710 Todays viral post is going to be a little different, but I wanted to share a few tips for going viral that have been on my mind this week, so here goes: #1 Think about the audience - You need to research out the group of people you will be targeting, and the social communities they use. There are a ton of targeted social networks out there, but trying to get on them all with one post is just plain silly. Angling Masters is one of the biggest social networks for fishermen , Search Engines News SEO News Mat Siltala Mat Siltala Fri, 02 May 2008 21:17:29 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=5381 I got asked the other day by a dry cleaner owner what could be done to drive more local traffic to his site. With a big smile on my face I told him to read this post today! I did start to have a conversation with him about the different things that I could do, but what really impressed him was how I got him thinking about the viral things that could be done with his website. Search Engines News SEO News Mat Siltala Mat Siltala Fri, 25 Apr 2008 17:47:12 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=5057 If you own a photography company, and are trying to go viral, I think you have one of the easiest industries (and biggest opportunities) there is to go viral with. I have had more posts hit the front page of Digg that were pictures then anything else, but the key here is to make sure you have some good link bait , and most importantly - let people know what you are offering them [Unbelievable PIC] - for example. Search Engines News SEO News Mat Siltala Mat Siltala Fri, 18 Apr 2008 16:28:07 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=4703 I had some interesting conversations this week (with people who don't have a clue what viral marketing is), as well as some thought provoking ideas go through my mind this week that I wanted share for todays viral marketing idea. After having a post about my son telling me to Google It go popular on Digg several months back, it got me thinking about what a preschool could do to go viral, or even if they would need to because the competition is so little - But thats just it , Search Engines News SEO News Mat Siltala Mat Siltala Fri, 11 Apr 2008 14:41:57 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=4395 I just could not help myself with todays "viral marketing idea" post. This is almost so unbelievable (but not) that its crazy. You will learn why (in just a minute) how there is something wrong with me, and even in the situation I was in, I could not stop thinking about how I was going to turn (what I was experiencing) into a blog post related to viral marketing. Search Engines News SEO News Mat Siltala Mat Siltala Fri, 04 Apr 2008 16:54:57 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=4092 I have been thinking about this one for a while now because its time to finally get my backyard landscaped. The more and more I have looked online for "local" landscaping companies, there was not one company in my local area (through my searches) who is doing anything viral online. If you own a local landscaping company, you could be taking advantage of a huge opportunity, Search Engines News SEO News Mat Siltala Mat Siltala Fri, 28 Mar 2008 16:41:22 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=3677 I first must apologize for not posting as often as I would like to. I know Chris feels the same too, but this has been our busiest season ever at 97th Floor, and so much is going on that I almost can't think straight. Don't get offended if we are not posting as much as you might like because we are in the middle of creating some pretty amazing things that will benefit the SEO/Social Media communities in the near future. That said, Search Engines News SEO News Mat Siltala Mat Siltala Wed, 19 Mar 2008 21:04:20 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=3391 Just wanted to share a quick idea for this weeks "VMIF", and apologize for not being able to post last week. Last Wednesday I woke up with severe pains that ended up putting me in the hospital for a few days because of a need to get my appendix removed. I am still not 100% yet, but am starting to feel better. Search Engines News SEO News Mat Siltala Mat Siltala Fri, 14 Mar 2008 14:50:45 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=2657 I got asked this one from a local playground equipment company here in Arizona (that specializes in vinyl playgrounds ) way before we even started viral marketing idea Friday here at 97th Floor. I shared my thoughts with the owner, and gave some pretty good ideas (I don't know if they ever ran with), but I felt it was worth sharing because these guys were local, and I feel there is plenty of love to go around in this industry! Search Engines News SEO News Mat Siltala Mat Siltala Fri, 29 Feb 2008 18:24:04 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=2102 I have to admit - todays post about viral marketing for a Pottery business is the first one I got asked in a long time that has actually made me think. I enjoyed it, and had fun and hope to share some good ideas with Josh Garner (the one who asked the question) last week. The thing with a boring industry like Pottery (at least for those of us not into it) is you have to figure out a way to make it fun, and fun for everyone. Search Engines News SEO News Mat Siltala Mat Siltala Fri, 22 Feb 2008 17:23:25 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=1663 Sorry its a bit late, but viral marketing idea Friday is here! This is a pretty funny one this week, that I think someone who is creative enough of a marketer can take industry hundreds of different ways. I want to share what I feel is the funniest! I have a neighbor who is a web developer as well as a Soccer coach (young kids) and he has been a big fan of the VMIF's so far, Search Engines News SEO News Mat Siltala Mat Siltala Fri, 15 Feb 2008 23:24:52 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=1664 **UPDATE** A few who are reading this are missing the point (so let me make it right now) and that is - If you are going to make any headway with Craigslist (or anything ie eBay, Amazon etc), you must stand out. This is true with anything marketing related opportunities with your business. You have to figure out something that is going to set you apart, and help you sell your items. I am just sharing what worked for me, nothing more! Search Engines News SEO News Mat Siltala Mat Siltala Wed, 13 Feb 2008 21:39:25 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=1665 Thanks to Paul for submitting this last Friday in the form of a comment . This one I have so many ways to run with, that I actually had a hard time narrowing it down. I think I will give more examples of what a Financial Planning Company/Industry can do with viral marketing in later posts as well, because there are just so many. For now, Search Engines News SEO News Mat Siltala Mat Siltala Fri, 08 Feb 2008 14:46:23 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=1666 As busy as we are here at 97th, I managed to pull off another one of these posts to keep our VMIF (Viral Marketing Idea Friday) going strong 2 weeks in a row! I think we might just be able to keep this series going strong because of all the feedback and support I got from last week. I appreciate those who left comments, and those who emailed me with their ideas. Like I said in the other post, if you do not see your industry answered on todays post, then keep checking back, Search Engines News SEO News Mat Siltala Mat Siltala Fri, 01 Feb 2008 13:41:36 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=1667 I don't think very many people even know what Postum is, but it is a coffee substitute for those that want a hot beverage in the morning, (or anytime) but do not want the buzz of a regular cup of coffee. I happen to know of Postum very well, having a Dad who was an avid drinker of the beverage. You may be asking yourself what does Postum have to do with this SEO blog of mine, or viral marketing for that matter? I don't know exactly how I can tie it in, Search Engines News SEO News Mat Siltala Mat Siltala Wed, 30 Jan 2008 04:56:17 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=1376 I really enjoy teaching people/clients about everything they can do to help them with their brand awareness and management, but there is something that does frustrate me. A majority of the time when I am working with a brand new (online) business owner, and I start to talk to them about the not-so traditional ways of marketing like Social Media to help them with their reputation management, they do not take me as serious as they need to be. Search Engines News SEO News Mat Siltala Mat Siltala Wed, 12 Dec 2007 17:55:57 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=1377 Have you ever told yourself - "Man, those are two hours (or insert your number here) of my life that I will never get back." Well, I feel like that today after spending several hours reading nothing but junk. So, with all this back and forth (debate) crap I have been reading about link buying, Google bashing, Pubcon 2007 and annoying reads (I mean we really have heard it all) I thought I would share something upbeat and funny that my son told me today. Search Engines News SEO News Mat Siltala Mat Siltala Fri, 07 Dec 2007 23:06:44 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=1379 Ok, I am doing this post because the holiday season is upon us, and it reminded me of a useful tip (I use, and was taught a few years back) that can help web surfers save big bucks. Plus, we can all use a little reminder now and again. There may also be some readers out there that are new to this blog, and the information provided. When I was renewing some domains this morning, during the checkout process I was asked if I had a "coupon code", Search Engines News SEO News Mat Siltala Mat Siltala Tue, 04 Dec 2007 16:53:21 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=1382 My daughter came home (from school) today with a list of 5 things she was thankful for, and was asked to share with someone at home, and have them share, and then ask someone as well. I thought it would be appropriate to post the 5 things I am most thankful for here, during this Thanksgiving season. I have never really done one of these kind of lists, but with my daughter asking me to share, I thought it the perfect opportunity to do so. 1. Family 2. Friends 3. Search Engines News SEO News Mat Siltala Mat Siltala Wed, 21 Nov 2007 01:17:12 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=1383 Just wondering if anyone else noticed Twitter showing up on last nights episode of CSI (Las Vegas - (which I freaking love))? I do my best to help (new to internet) marketers embrace social media, I blog all the time about how important Social Media is (even for the veterans of Internet marketing that still have not jumped on), but if having Twitter show up during one of the biggest shows on television is not enough to convince you, then I don't know what is. Search Engines News SEO News Mat Siltala Mat Siltala Fri, 16 Nov 2007 06:25:17 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=1384 Just wanted to share some pictures with everyone from our recent speaking trip at the E-Tourism Summit in San Fran. The picture I took of the city at night is probably one of the coolest pictures I have ever taken in my life. All Chris needs is laser beams coming out of his eyes to make this picture better! I am no photoshop hacker though ' (sadly) This picture is the walk of death we had to climb everyday just to get to the hotel we were speaking at. I am out of shape bad! Search Engines News SEO News Mat Siltala Mat Siltala Tue, 13 Nov 2007 19:00:04 GMT