Nichola Stott Nichola Stott. http://www.seocentro.com/seo-archives/author/Nichola+Stott.html Nichola Stott http://www.seocentro.com/cgi-bin/rss/go.pl?uid=67898 For most of us, December is the quietest time of the year in the SEO industry. Now is the perfect time to do some housekeeping. Here's how to get all your on-page and techno-ducks in a row and help boost the effectiveness of your New Year campaigns. Nichola Stott Nichola Stott Fri, 14 Dec 2012 15:26:14 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=66518 There's no dedicated industry regulatory body or code of conduct within SEO, but if your SEO agency is using poor quality tactics that contravene a search engines' guidelines, then your business presence in the search engine index is at risk. Nichola Stott Nichola Stott Fri, 19 Oct 2012 13:35:28 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=65105 Using rel="alternate" hreflang="x" is supposed to tell Google which pages should appear to which searchers using x languages, and with regional variations in language. But what happens when a localized site retains the snippet of the original site? Nichola Stott Nichola Stott Fri, 24 Aug 2012 05:27:59 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=63463 Transitioning to an earned link strategy may involve a change in mindset, budget allocation, and organizational structure. Here's a checklist to help you determine if a client is ready to evolve from a one-dimensional link building strategy. Nichola Stott Nichola Stott Fri, 29 Jun 2012 13:51:50 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=62235 While SEOs and webmasters this side of China are busy analyzing what might constitute over-optimization and how to recover from Google Penguin, let's examine one under optimized website. And might this "natural beauty" offer any SEO insights? Nichola Stott Nichola Stott Fri, 04 May 2012 11:22:56 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=60258 Iceland President Ólafur Ragnar Grímsson on why social media has removed control from the few powerful leaders and media owners. Meanwhile, Eli Pariser warns about the dangers of personalized algorithms and content creating a ring-fenced worldview. Nichola Stott Nichola Stott Wed, 14 Mar 2012 05:28:48 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=55940 Earlier this week Google rolled out Search Plus Your World. In short, this development features personalized results from your contacts - which may be images, shared posts, or pages that have been given a +1 by your contacts; or even pages o. Nichola Stott Nichola Stott Fri, 13 Jan 2012 14:29:53 GMT