Search Engine Guide Latest search engine news blog articles from Search Engine Guide. http://www.seocentro.com/seo-archives/author/Search+Engine+Guide.html Search Engine Guide News Archive http://www.seocentro.com/cgi-bin/rss/go.pl?uid=57429 by Jennifer Cario (If you are new to Pinterest and don't already have an account, make sure to read part one in this series .) Now that you've gotten youself up and running with a Pinterest account, it's time to put it to use to start collecting ideas, links and pictures. Remember, Pinterest is a powerful online filing system that gives you visual access to the things you might wish to use down the road. Search Engines News SEO News Search Engine Guide Search Engine Guide Fri, 03 Feb 2012 15:59:46 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=57310 by Jennifer Cario Pinterest is a virtual pin board that allows you to collect images and links to things you like on the web. If you've ever seen someone pull out a scrapbook filled with recipe clippings or a binder full of wedding or home remodel ideas, you've got the general idea. The difference with Pinterest is the fact that it all takes place online in an environment where you can share your collection with your friends and vice versa. To put it in the simplest of terms, Search Engines News SEO News Search Engine Guide Search Engine Guide Thu, 02 Feb 2012 01:28:13 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=57289 by Mike Fleming Cutting through all the clutter of data, which metrics are your critical few? You probably have at most three critical few metrics that define your existence ...If you can't take action with anything, then perhaps you are using the wrong metric for your business...the simple process of identifying a metric as your key performance indicator and creating a graph of it rarely helps you find insights...before you diagnose how to improve a metric, Search Engines News SEO News Search Engine Guide Search Engine Guide Wed, 01 Feb 2012 20:25:43 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=57286 by Stoney deGeyter In the world of business, marketing and advertising is everything. Marketing is at least as important as the products or services you sell. Without marketing, you have no one to demonstrate the superiority of what you offer! There is a reason people build businesses in cities surrounded by people, rather than in a desert surrounded by cactus! You need people to market to, and you need customers coming in your door. Search Engines News SEO News Search Engine Guide Search Engine Guide Wed, 01 Feb 2012 20:10:20 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=57119 by Dave Cosper A business owner recently asked me how to go about building positive reviews in a way that would "optimize" their Google Maps listing. This is about as provocative a topic as it gets in the Local Search community, I know, but it's also an unavoidable subject worth addressing. Search marketers ponder the same "How To" question, if for nothing else to try and understand every aspect of local search ranking factors and translate this to practical advice for SMB's. Search Engines News SEO News Search Engine Guide Search Engine Guide Tue, 31 Jan 2012 14:22:59 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=56815 by Miriam Ellis If you've been walking on the sunny side of a clean street on your Search Marketing journey, hopefully you've skipped right past that dark and narrow alleyway in which lurks the spin monster. The practice of 'spinning' articles for directory submission isn't new, but it has come to my notice that marketing firms are currently utilizing this as a post-Panda effort for avoiding the dread Google duplicate content label, Search Engines News SEO News Search Engine Guide Search Engine Guide Wed, 25 Jan 2012 23:55:42 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=56617 by Mike Fleming ...life is about taking action, and if your work is not driving action, you need to stop and reboot...hits and pageviews don't mean anything except that someone came to your site and consumed some content...metrics are a dime a dozen, so how do you know which ones to use? They should have the following four attributes... Uncomplex - If you want action, everyone involved in the decision-making must easily comprehend performance. Search Engines News SEO News Search Engine Guide Search Engine Guide Mon, 23 Jan 2012 20:38:30 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=56284 by Stoney deGeyter Designing a great looking website is good. Putting it on a strong information architecture is better. Rolling out a newly optimized website is good. Checking it first is better. Investing in SEO is good. Investing in ROI is better. Optimizing your e-commerce site is good. Using optimized concantenation schema is better. Quick-fix SEO is good. Long-term SEO is better. Performing SEO correctly is good. Doing what you can quickly is better. Search Engines News SEO News Search Engine Guide Search Engine Guide Wed, 18 Jan 2012 16:59:00 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=56120 by Mike Fleming ...the bottom line for magnificent success is the people...invest multiple times more in her or him, or more of them, if you truly want to take action on your data. Otherwise, you are simply data rich and information poor ...a great tool in the hands of your reporting squirrel is useless. A free/inexpensive/underpowered tool in the hands of your analysis ninja will yield massive results that impact your bottom line... -Avinash Kaushik ( @avinash ), Search Engines News SEO News Search Engine Guide Search Engine Guide Tue, 17 Jan 2012 01:02:45 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=55981 by Mike Moran As social media has (somewhat) matured, an interesting culture has grown up around the idea of editing social media content. And for reasons that I don't understand, it isn't one culture-it seems as though every kind of social media has developed its own culture around editing content. It is as if we can't decide whether social media is a realtime force that is stream of consciousness and should never be changed, Search Engines News SEO News Search Engine Guide Search Engine Guide Fri, 13 Jan 2012 21:00:21 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=55801 by Jennifer Cario As we roll into 2012 companies are looking at ways to either boost their social media campaigns, or in some cases, launch them for the first time. One of the big questions they have is whether or not they're too late to the game. While I'm not going to lie and say it's the easiest it's ever been to get in the game, I can say more companies will find it easier to get involved today than they ever have before. I see six key reasons for this. Search Engines News SEO News Search Engine Guide Search Engine Guide Wed, 11 Jan 2012 15:51:36 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=55457 by Miriam Ellis Whether 2012 is the year you start marketing a local business from scratch or the year you get serious about learning how to use Local SEO to best advantage for a company that's been drifting in Local limbo for years, here is my must-do checklist for your success in Local! Some of these tips may sound like no-brainers to you, Search Engines News SEO News Search Engine Guide Search Engine Guide Wed, 04 Jan 2012 23:43:35 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=55053 by Stoney deGeyter There are a lot of phases to the buying cycle. Searchers begin with a thought and then start researching answers via their favorite search engine. As they learn more about their query, they move into shopping and buying modes that hopefully lead them to a satisfied purchase. In each phase of this cycle, the searcher is typing in a unique set or words or phrases. Each search is designed to provide more relevant information than the last. Search Engines News SEO News Search Engine Guide Search Engine Guide Fri, 23 Dec 2011 02:14:43 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=54679 by Mike Moran I don't know a lot about robotics, but I have read a few articles recently about the biggest problem that robot manufacturer have in entering the home. They need the robots to behave differently so that people know how to interact with robots. For example, if a robot needs to open a door, it moves to the door and then must scan the door to locate the doorknob, identify the kind of doorknob, and then begin moving its robotic arm to open the door. Search Engines News SEO News Search Engine Guide Search Engine Guide Fri, 16 Dec 2011 12:31:10 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=54077 by Mike Moran Have you ever asked yourself whether you paid search program is all that it can be? Most of us suspect that we fall short in some areas, but who has the time to stay on top of every aspect of a Google AdWords account, on top of everything else we do all day? Or perhaps you want to check out what kind of job your agency is doing with all your paid search money. Well, Search Engines News SEO News Search Engine Guide Search Engine Guide Tue, 06 Dec 2011 20:02:10 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=53905 by Mike Fleming ...you need to drastically rethink what it means to use data on the web...there is a lot of data, but there are fundamental barriers to making intelligent decisions...because clickstream data is great at the what, but not at the why ...it's important to know what happened, but it is even more critical to know why people do the things they do on your site...and the what else, which is perhaps the most underappreciated data on the web. Search Engines News SEO News Search Engine Guide Search Engine Guide Fri, 02 Dec 2011 20:09:27 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=53881 by Mike Moran Mastercard and VISA certainly hope not, but Larry Page wants to be in your wallet. Well, not exactly-he wants to replace your wallet. Last month, when I talked about Google's new strategy -we do everything-I mentioned that Google is working hard to unseat PayPal, the online payments leader, but I think that I undersold Google's ambitions. Google wants to be the leading form of payments anywhere, not just online. So, how might they do that? Search Engines News SEO News Search Engine Guide Search Engine Guide Fri, 02 Dec 2011 17:30:18 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=53658 by Mike Fleming For far too long our online efforts have accurately been classified as faith-based initiatives...that's exactly how we made decisions for our offline efforts, and when we moved online, we duplicated those practices. But online, in the glorious beautiful world of the Web, we do not have to rely on faith ... you have a God-given right to be data-driven ...to understand the impact and economic value of your website by doing rigorous outcomes analysis. Search Engines News SEO News Search Engine Guide Search Engine Guide Tue, 29 Nov 2011 21:17:17 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=53135 by Mike Moran Perhaps you saw the announcement of Google+ for Business-it made big news for a day, but there isn't that much to say about it. Honestly, if you understand how Google+ for individuals works, it will take about ten minutes to get up to speed on Google+ for Business, which is rather disappointing, because after months of development, Google added just a few fields for a business name and a photo. So, if you have a business or a brand or a product or a local place, Search Engines News SEO News Search Engine Guide Search Engine Guide Wed, 16 Nov 2011 12:12:11 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=52850 by Stoney deGeyter Getting the most value from your SEO investment isn't always easy. There are a lot of factors that go into every SEO campaign and it's not always easy to cut something out without negatively affecting something else, or worse, the entire campaign. I addressed some of these issues in my last post linked above, and here I wanted to provide some additional insights on ensuring your SEO investment is a valuable one. Comparing In-House vs. Search Engines News SEO News Search Engine Guide Search Engine Guide Wed, 09 Nov 2011 17:33:56 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=52715 by Dave Cosper For most business categories, Google uses customer reviews as a critical metric, among other things, to influence how listings rank in Maps - essentially determining how locally "prominent" the business is. There is also rising importance of Google's own Places reviews as a ranking factor. Coincidentally, as review citations from third party sites have recently become less visibly significant. Search Engines News SEO News Search Engine Guide Search Engine Guide Mon, 07 Nov 2011 17:21:26 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=52524 by Stoney deGeyter What makes a good SEO? Is it just about having knowledge of search engine algorithms, being able to tweak code for the biggest ranking impact, or inserting keywords into a page to give it a better keyword focus? Is SEO all about search engine rankings or is there more to this than meets the eye? Several years ago I wrote, "Gone are they days when SEO focused exclusively on top search engine rankings." I wish I was right about that, but unfortunately, Search Engines News SEO News Search Engine Guide Search Engine Guide Wed, 02 Nov 2011 16:13:25 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=52473 by Mike Moran Recently, I wrote a post that recommended, " Don't be afraid of fake reviews ," to help business owners know how to respond to an angry post in social media. To make a long post short, my advice was to always treat angry reviews as legitimate (not assuming it is faked by a competitor, for example), because responding that way is best whether the review is fake or not. That advice was questioned by one correspondent, who asked, Search Engines News SEO News Search Engine Guide Search Engine Guide Tue, 01 Nov 2011 16:23:23 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=52331 by Stoney deGeyter Keyword research is an important part of the optimization process. There are thousands of ways, tools and resources to do keyword research. Every SEO has their own methodology, favorite data and ways to organize and sort through that data in order to create solid keyword lists for their SEO campaigns. But there is more to keyword research than just the research. Search Engines News SEO News Search Engine Guide Search Engine Guide Fri, 28 Oct 2011 13:41:42 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=52327 by Mike Moran In the quaint old offline world, things move slowly. If you have a good name for your business or your product, you know exactly what to do. You do a trademark search to make sure that no one else is using the name (at least within your industry), you add a the trademark symbolâ„¢ to your name, and if you really want to go the extra mile, you register your trademark so you can use the registered trademark symbol®. It was so simple back then, wasn't it? Search Engines News SEO News Search Engine Guide Search Engine Guide Fri, 28 Oct 2011 12:09:05 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=52087 by Miriam Ellis Almost exactly three years ago, I published a post here on Search Engine Guide entitled User Reviews As Local Activism . In that piece, I encouraged citizens to make the extra effort to leave good reviews of their favorite locally-owned businesses as a positive form of supporting them in an economy that is often heavily slanted towards corporations and big box stores. Three years ago, reviews were just starting to take on the power that they have today, Search Engines News SEO News Search Engine Guide Search Engine Guide Fri, 21 Oct 2011 20:05:51 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=52080 by Stoney deGeyter Sometimes getting conversions is like trying to capture mist in a jar or water with your fingers. No matter how hard you try, you just can't seem to get a secure hold on them. There are countless test you can do with your website to help increase your conversion rates. A/B and multivariate tests can help you increase your conversion rate a couple of points, which can often translate into thousands of dollars of increased profits. Search Engines News SEO News Search Engine Guide Search Engine Guide Fri, 21 Oct 2011 17:26:22 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=51862 by Mike Moran Last week, I talked about how you really do know what to say in social media . I got lots of nice feedback on that post, but I know that some of you are still skeptical. I know that some of you still believe that old PR maxim to never dignify a scurrilous story with a response. Or that some criticisms are "one-day stories," and answering them just "gives them legs. Search Engines News SEO News Search Engine Guide Search Engine Guide Mon, 17 Oct 2011 20:58:29 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=51707 by Stoney deGeyter He doesn't know a thing about conversions or usability. He thinks his way is the only way to do SEO. Recommendations for your meta keyword tags are considered "critical." When all your competitors are buying links but your SEO recommends "playing fair." (via chrisfaron ) You can't get them to return your calls or emails, but they are burning up twitter with status updates. When your 404 error log is bigger than your referral log. Search Engines News SEO News Search Engine Guide Search Engine Guide Thu, 13 Oct 2011 14:31:41 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=51543 by Mike Moran If you're like me, you spend a lot of time looking at how Amazon does business. And for good reason. Amazon seemingly sells everything under the sun and they have been the standard for e-Commerce innovation since-well, since e-Commerce has existed. To me, their genius is in getting you to pay more than you would elsewhere, just because you like it so much. The experience is so easy, so trustworthy, so low-risk, Search Engines News SEO News Search Engine Guide Search Engine Guide Mon, 10 Oct 2011 17:14:57 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=51342 by Stoney deGeyter A recent discussion on Sphinn got me thinking about the value of keyword rankings in the overall scheme of measuring SEO performance. Do rankings matter? If so, should ranking reports be a part of the success metrics SEO's provide their clients? There are a lot of ways to measure the success of an SEO campaign and rankings can be a relevant factor, but that should not be the only factor. Heck, Search Engines News SEO News Search Engine Guide Search Engine Guide Wed, 05 Oct 2011 16:08:15 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=51295 by Miriam Ellis It's not a Harlequin romance novel nor even a better class of historical fiction. Google really is running away from the castle with their new Places contact form! When I read the announcement yesterday that Google had added a new 'Fix A Problem' section to their Places Help Center , and that the section actually drills down to a contact form , Search Engines News SEO News Search Engine Guide Search Engine Guide Tue, 04 Oct 2011 20:26:29 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=51210 by Mike Moran I talk to folks about social media all the time. One of the things that I notice right away is the fear. Most people are worried that they don't know what to do in social media. They are afraid that they will make a mistake. That they will say the wrong thing. Or, they fear that they don't know what to say at all-even that they have nothing to say. All these fears are real and you might be experiencing some of them yourself, but you don't need to. Search Engines News SEO News Search Engine Guide Search Engine Guide Mon, 03 Oct 2011 17:26:32 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=51078 by Stoney deGeyter Social media has changed the way we work, think and communicate. It must also, therefore, change the way we write. Throughout history, communication has evolved. Common vocabulary has gone from "thou" to "you" to "u", and in some cases, to "fu!" Once common words change spelling, meaning and even become obsolete. (Anyone remember wearing "slacks"?) New is the new old. Soundbites have become essential to anyone wanting to make a point. Search Engines News SEO News Search Engine Guide Search Engine Guide Thu, 29 Sep 2011 17:57:22 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=50987 by Mike Moran As someone who has worked on ranking algorithms, I know how difficult they are to develop. No, check that. They are easy to develop. They are hard to develop only if you want them to actually work. All this was brought to mind recently when Advertising Age ("AdAge" to the in crowd). changed the ranking algorithm for its Power 150 , the well-known rating mechanism for all marketing blogs, including this one. Search Engines News SEO News Search Engine Guide Search Engine Guide Tue, 27 Sep 2011 21:17:52 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=50770 by Stoney deGeyter SEO is like a car. You can't just ask "how much does SEO cost?" SEO is like food. Quick, cheap SEO and has little long-term value, while healthy SEO costs more but has a better long-term effect. SEO is like a chair. It's something you don't want to collapse underneath you. (via @mflem25 ) SEO is like ice cream. There are a lot of different flavors of SEO strategies that bring satisfaction, and you usually want to try more than one. SEO is like music. Search Engines News SEO News Search Engine Guide Search Engine Guide Thu, 22 Sep 2011 14:20:49 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=50619 by Mike Moran If you are in this business long enough, someone will come up and ask the question. To some of them, it is the most important question in their lives: "How do I break into SEO?" I honestly get this question several times a month. And each person that asks me is ready for my answer. Some seem ready to take notes. They expect that I am going to rattle off some kind of canned answer that will unlock the secret to their future career. But I don't, Search Engines News SEO News Search Engine Guide Search Engine Guide Mon, 19 Sep 2011 20:47:35 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=50615 by Mike Fleming Your site search data, the phrases your website users type into your internal site search engine, is data that is swimming with insights into helping to make satisfied customers with your web site. If you are someone that is responsible for the performance of a site, this is most likely information that you've never looked at and may have not even known existed. But, Search Engines News SEO News Search Engine Guide Search Engine Guide Mon, 19 Sep 2011 20:32:09 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=50449 by Mike Moran By now you've heard the news that Google has purchased Zagat Reviews. For those of you who aren't familiar with Zagat, it has a worldwide set of reviews that travelers have relied on for decades to choose the right restaurant. Google famously flamed out in its bid to buy Yelp in 2009, and has finally added the restaurant reviews it has craved. Not everyone thinks that Zagat was a worthy relacement for Yelp. One wag was quoted in TechCrunch as saying, Search Engines News SEO News Search Engine Guide Search Engine Guide Thu, 15 Sep 2011 05:32:07 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=50411 by Stoney deGeyter The single biggest resistance I get when talking to clients about engaging in social media is the amount of time social media requires. Most companies that are not using social media find it overwhelming and difficult to understand. And, they lack the time or resources required to make social media successful for them. I'm not going to try to convince you otherwise. Search Engines News SEO News Search Engine Guide Search Engine Guide Wed, 14 Sep 2011 17:12:27 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=50211 by Stoney deGeyter If you ask people if they want to be successful, almost unanimously, they will say yes. But if you watch what people do, you'll see that they are neither interested in, nor committed to, doing the things that are required to become successful. Most people look for ways to "succeed" by investing the least amount of effort possible. That's why the lottery makes so much money for the government. One dollar can make you extremely rich. If you're extremely lucky. Search Engines News SEO News Search Engine Guide Search Engine Guide Fri, 09 Sep 2011 15:58:17 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=49855 by Stoney deGeyter In an effort to provide clarity between SEOs and their clients, I created a bill of rights for SEO clients . This post covers the bill of rights for the SEOs. The SEO has a right to... I. Receive payment from the client for entire amount contracted. A contract is a contract. If you change your business model, rethink SEO or decide to invest in other marketing avenues, you still have an obligation to fulfill your end of the SEO agreement. Search Engines News SEO News Search Engine Guide Search Engine Guide Wed, 31 Aug 2011 20:58:55 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=49656 by Mike Fleming When people come to your site, it can be really hard to know why they are there. The truth is the average conversion rate on e-commerce sites is only around 2-3%...and that's on sites that are specifically built to sell stuff. So, what happens to the other 97%? Why were they there? Did they find what they were looking for? If not, why not? Is the content they are looking for even on your site? If so, are they able to find it easily? Search Engines News SEO News Search Engine Guide Search Engine Guide Fri, 26 Aug 2011 15:41:21 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=49596 by Stoney deGeyter Several years ago I wrote a couple of posts about the billable rights of SEOs and their clients. I revisited these posts recently and thought it was time for an upgrade. Consider this version 2.0! There can often be confusion between clients and their marketing team as to expectations, due dates, goal measures and even invoicing. While many of these things can be, should be and are handled in the service contract, not everyone reads the fine print. Search Engines News SEO News Search Engine Guide Search Engine Guide Thu, 25 Aug 2011 13:38:16 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=49293 by Stoney deGeyter I often write about the various jobs, skills and talents that go into optimizing a website for search engines. As the owner of a firm that specializes in website marketing strategy and leader of an awesome team of talented people , I'm quite biased as to the need and value of having such a team working on all the aspects of marketing your website. Yet, optimizing a site isn't terribly difficult. Anybody can be taught the basics, Search Engines News SEO News Search Engine Guide Search Engine Guide Wed, 17 Aug 2011 20:36:50 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=49181 by Miriam Ellis Of all the nasty, contemptible things to do! It's not bad enough that there are reprehensible individuals out there spamming their local competitors' profiles with phony negative reviews, but things have just reached a new level of low with the idea of reporting your competitors' businesses as closed. Search Engines News SEO News Search Engine Guide Search Engine Guide Tue, 16 Aug 2011 03:25:28 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=48798 by Stoney deGeyter When you deal with big projects, it is often easy to overlook small things along the way. It's not that anyone is cutting corners, but rather some small detail gets overlooked. Sometimes even the smallest details can matter a great deal! Web developers and SEOs often focus on the bigger picture but forget to do what we learned in Algebra: check your work. If you're a developer, Search Engines News SEO News Search Engine Guide Search Engine Guide Fri, 05 Aug 2011 19:44:40 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=48644 by Stoney deGeyter When it comes to Web marketing strategies, sometimes it's difficult to know where to start. A question we hear often is: Should I start marketing my website with search engine optimization (SEO) or pay-per-click (PPC)? The response from our three in-house experts was unanimous! You need both. Here's why... Stoney ( @StoneyD ): While both SEO and PPC results are displayed on the same search results page, Search Engines News SEO News Search Engine Guide Search Engine Guide Wed, 03 Aug 2011 14:59:10 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=48544 by Stoney deGeyter I've always been an SEO guy. I like getting into websites, optimizing for keywords, fixing problems and then watching the rankings climb. Because SEO is relatively so inexpensive compared to other marketing efforts , I am often surprised by the amount of dollars companies are willing to invest into PPC (pay-per-click) advertising, while at the same time balking about a similar investment in SEO. In my experience, Search Engines News SEO News Search Engine Guide Search Engine Guide Mon, 01 Aug 2011 19:06:35 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=48472 by Stoney deGeyter Sometimes we get to doing something for so long and are so involved in telling people how to do something, that we forget that there are still people who need to be convinced they actually need to do it. In the last few years social media has jumped to the forefront of online marketing for many small businesses. Some business owners aren't even bothering to market (or in some cases even build) their websites anymore. They can just create a Facebook page. Search Engines News SEO News Search Engine Guide Search Engine Guide Fri, 29 Jul 2011 18:28:30 GMT