Search Engine Watch Blog Latest search engine news blog articles from Search Engine Watch Blog. http://www.seocentro.com/seo-archives/author/Search+Engine+Watch+Blog.html Search Engine Watch Blog News Archive http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10415 Though search volume continues to rise and capture a growing percentage of product research, more than 95 percent of actual purchase behavior in the U.S. still takes place offline. In today's vertical search column, " For Local Search, It's All About the Online-Offline Gap ," local search expert Michael Boland explains that the need to bridge the gap between the online and offline worlds is a key issue in local search. Search Engines News SEO News Search Engine Watch Blog Search Engine Watch Blog Fri, 29 Aug 2008 17:09:30 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10416 If you're a newbie looking for guidance in search marketing, there are plenty of places to find it, if you know how to best phrase your request for information. In today's SEM Crossfire column, " Looking for Answers in a Search Marketing Forum? Be Specific! ," Frank Watson and Chris Boggs remind us that search marketing has grown into a very broad field, but if you take the time to ask specific questions, you're much more likely to get you the answers you need. Search Engines News SEO News Search Engine Watch Blog Search Engine Watch Blog Fri, 29 Aug 2008 17:09:30 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10411 Google is proceeding with its deal to serve ads on Yahoo's search results. CEO Eric Schmidt told Bloomberg TV that they were moving forward on the deal despite regulatory concerns . "We are in the process of talking to the government. They've not indicated one way or the other how they're dealing with us," said Scmidt. Do you think the Google-Yahoo deal will be stopped? Let us know in the comments. Search Engines News SEO News Search Engine Watch Blog Search Engine Watch Blog Fri, 29 Aug 2008 15:48:41 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10408 Recently, Microsoft started putting images as the background design of Live.com . For two glorious weeks, the images were of Olympic events. Now, they've switched to politics. Today's image is a closeup of Democratic Presidential Nominee Barack Obama at his big acceptance speech last night. But with less than half of those polled supporting Barack Obama, could such an image deter people from using Live.com? Search Engines News SEO News Search Engine Watch Blog Search Engine Watch Blog Fri, 29 Aug 2008 15:17:23 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10403 Microsoft has reached an agreement to acquire Greenfield Online, the owner of Ciao, a European price comparison and shopping site. This seems to be in line with Microsoft's strategy of focusing on building up focused areas of search . Ciao also includes consumer reviews and ratings with its search results. They boast a multimillion-user-strong online community and see more than 26.5 million unique visitors per month across seven countries. So far, Search Engines News SEO News Search Engine Watch Blog Search Engine Watch Blog Fri, 29 Aug 2008 13:58:02 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10372 Search marketers deal with landing pages everyday in their work, but not all landing pages are created for paid search campaigns. Many landing pages, or sometimes entire sites are created for offline advertising on television, radio, and magazine ads. Should these landing pages be tested as well? I talked to Google Website Optimizer's Tom Leung to get his thoughts on how testing can influence offline campaigns. Search Engines News SEO News Search Engine Watch Blog Search Engine Watch Blog Thu, 28 Aug 2008 17:24:13 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10371 There's been lots of hype about social media lately. But what's it mean from a business perspective? How can it help you educate potential clients or customers, or spread the word about your product or idea so that people are talking about it among themselves? In today's SEM.edu column, " Leveraging Social Media to Educate ," Ron Jones explores the basics of social media, and tells you how to get started using it to help spread that awareness you seek. Search Engines News SEO News Search Engine Watch Blog Search Engine Watch Blog Thu, 28 Aug 2008 17:07:52 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10370 Want to solve the link building riddle? Stop thinking about money and start thinking about something bigger. In today's link building column, " Get Links Now: Make a Difference, Make Connections ," Sage Lewis shows you how getting outside of your own little world can expand your horizons, as well as your link portfolio. Search Engines News SEO News Search Engine Watch Blog Search Engine Watch Blog Thu, 28 Aug 2008 16:51:35 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10362 Though the housing sector has been in turmoil for about a year now, last month showed a glimmer of hope with new home sales up 2.4% month over month in July. Real estate search site Realtor.com is reaping the benefit of the little good news there is out there for the real estate industry. In July, Realtor.com saw increases in searches for certain local markets around the country, and they are: Stockton-Lodi, CA 140.9% Las Vegas, NV 93.9% Fort Myers-Cape Coral, FL 69. Search Engines News SEO News Search Engine Watch Blog Search Engine Watch Blog Thu, 28 Aug 2008 14:45:20 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10360 A California federal court judge, Judge Howard Lloyd, has thrown out a copyright infringement suit against online video site Veoh . The suit was brought by adult entertainment company IO Group. The judge's reasoning was that Veoh is protected by the Digital Millennium Copyright Act's (DMCA) safe harbor provisions. Since Veoh takes quick action in light of copyright issues, they are not acting illegally. "Veoh has a strong DMCA policy, Search Engines News SEO News Search Engine Watch Blog Search Engine Watch Blog Thu, 28 Aug 2008 13:56:23 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10351 Market Motive announced today that they are launching a new search engine marketing certification program. The program is designed to complement their existing online training programs. Certification programs will cover SEO, web analytics, and paid search. All courses leading up to the certification are taught by known industry experts. More details for the search engine marketing certification program can be found at http://www.marketmotive.com/search-marketing-certification. Search Engines News SEO News Search Engine Watch Blog Search Engine Watch Blog Thu, 28 Aug 2008 12:34:33 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10323 Have you ever been around a friend who points out a flaw about themselves and you say, "I would never have noticed that if you hadn't pointed it out?" Google is doing the same thing sans flaws. On the Official Google Blog , Ben Gomes explains that sometimes Google's search experiments are very subtle. They'll test things like white space in the search results or how big the plus box should be next to a stock quote link. Search Engines News SEO News Search Engine Watch Blog Search Engine Watch Blog Wed, 27 Aug 2008 15:39:11 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10321 Recently, CarMax released a new search feature allowing car buyers to search for vehicles by Miles Per Gallon (MPG). Now, they're releasing data shedding light on that decision. From the period beginning March 2008 and ending in July, searches for hybrid vehicles increased by 43%. The spike is, of course, driven by high gas prices during that time, and hybrids get great gas mileage. CarMax is also pointing out that cost alone isn't a reason to switch to hybrids. Search Engines News SEO News Search Engine Watch Blog Search Engine Watch Blog Wed, 27 Aug 2008 15:22:56 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10318 As a new homeschooling parent, finding online learning resources that are safe, well-designed, and fun for my kids is important - but inexplicably difficult. That's why I was thrilled to learn about Ask.com's expansion and redesign of AskKids.com . I've already found Ask.com itself to be a great search engine for my kids, with its suggested searches and images in the sidebars. But AskKids.com gives me even more confidence. Plus, there's a SUPER FUN feature on the front page. Search Engines News SEO News Search Engine Watch Blog Search Engine Watch Blog Wed, 27 Aug 2008 15:08:01 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10315 Google AdWords will remove older reports from its Report Center beginning September 2. Reports that are 6 months old or older, or before March 2, 2008, will be removed. The data will not be removed, just the reports. Until September 2, you can export these reports to Google Spreadsheets or .CSV files, Excel, HTML or another format. Expect the purging of 6 month old or older reports to happen periodically going forward. Search Engines News SEO News Search Engine Watch Blog Search Engine Watch Blog Wed, 27 Aug 2008 14:20:48 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10311 comScore has released display ad data for June 2008. Microsoft was the top display advertiser, while Fox Interactive Media, with its ownership of MySpace, was the top publisher. 180 million unique visitors were exposed to display ads in June. On the publisher side, Yahoo reached 130,680,000 and Fox reached 83,714,000. On the advertiser side, Microsoft reached 126,367,000 of them. Ask Networks advertised to 102,565,000, coming in as the 10th top display advertiser. Search Engines News SEO News Search Engine Watch Blog Search Engine Watch Blog Wed, 27 Aug 2008 13:49:45 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10286 Over the past few days, more and more articles and posts from SES San Jose 2008 have been written. I'm sure there will be more stories to come out of the event, but this seems like a good time to recap the conference. A quick Google News search for "SES San Jose" finds 276 articles from the past month â€" 138 when the duplicates are removed. A search in Yahoo! News for "SES San Jose" finds 114 articles from the past month. Search Engines News SEO News Search Engine Watch Blog Search Engine Watch Blog Tue, 26 Aug 2008 18:02:37 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10281 You've heard it before, but that doesn't make it any less true: content is king. In today's natural search column, " SEO Success - Guess What...Content Works! ," Mark Jackson notes that while fixing problems and implementing some search engine-friendly practices can have an immediate effect on a site's search engine rankings, but for long-term improvement, no search engine optimization technique works better than creating quality content. Search Engines News SEO News Search Engine Watch Blog Search Engine Watch Blog Tue, 26 Aug 2008 16:57:31 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10271 More retailers are turning to social media as part of their back-to-school marketing campaigns, according to Jupiter Research. From Facebook to widgets, from virtual worlds to online video, retailers are targeting youth, who may not share the same feelings as their parents about a tough economy. "The back-to-school season has grown in importance for retailers and leads into the all important fourth quarter sales period," explained Patti Freeman Evans, Search Engines News SEO News Search Engine Watch Blog Search Engine Watch Blog Tue, 26 Aug 2008 15:03:25 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10269 Electronics merchant Newegg.com has decided to not charge taxes in accordance with a new New York state law requiring e-commerce sites to collect sales taxes . The law, which went into effect June 1, is highly controversial. Amazon.com is suing the state of New York, saying the law is illegal and unconstitutional. Opponents of the sales tax point to a 1992 Supreme Court ruling that said a mail-order company only has to pay taxes in the states where it has operations. Search Engines News SEO News Search Engine Watch Blog Search Engine Watch Blog Tue, 26 Aug 2008 14:17:44 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10264 Google is adding a feature that brings up suggested searches as you type, Google Suggest , as default on Google.com in the coming weeks. Google Suggest has been working on this feature for years, and it has been available to users in Google Labs. Google has already added Suggest to the toolbar and YouTube . Yahoo, Live.com, and Ask.com already offer search suggestions. Like many updates and features, Search Engines News SEO News Search Engine Watch Blog Search Engine Watch Blog Tue, 26 Aug 2008 12:59:07 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10237 Writing small, punchy ads requires plenty of art and science. In today's Profitable PPC column, " Killer PPC Ads: The Fundamentals ," David Szetela offers some guidelines to help you get more clicks and stymie your competitors. Search Engines News SEO News Search Engine Watch Blog Search Engine Watch Blog Mon, 25 Aug 2008 18:28:49 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10233 With the Democratic National Convention starting today in Denver, I thought it would be prudent to see which search engine is handling the highly anticipated event the best. Of course, Microsoft rocked the Olympics and outpaces everyone in mapping Georgia , but who's got political game? Microsoft proved again that it's on top of current events, but it's AOL that takes the cake in my book. First, AOL makes use of its design as a portal to serve up content on the homepage, Search Engines News SEO News Search Engine Watch Blog Search Engine Watch Blog Mon, 25 Aug 2008 16:35:59 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10230 Real estate search engine Trulia today announced three new features to assist home buyers, sellers and agents. Personalized news feeds, mobile applications, and a blogging platform are now available to those in the home buying and selling process. The personalized news feed can be found on Trulia's homepage and includes new property listings, home prices changes, upcoming open houses, median sales price trends, recently sold properties, Search Engines News SEO News Search Engine Watch Blog Search Engine Watch Blog Mon, 25 Aug 2008 15:32:08 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10220 In February, AOL announced a partnership with Citysearch to distribute its data across its network . Now, MapQuest has announced that it is integrating Citysearch's data to provide more comprehensive search results. Features such as reviews, menus, and photos will be available for select listings. When you conduct a search, if you see an gold icon with a star on it, that's your clue to click for the new results. I was unable to find an icon after several searches, Search Engines News SEO News Search Engine Watch Blog Search Engine Watch Blog Mon, 25 Aug 2008 13:56:22 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10182 Google quietly announced the changes to AdWords on Thursday through their blog. Last day of Search Engine Strategies conference may have been a strategy in itself. I had not heard of this during the conference - though it was a hectic one to say the least. But from what I have read, Google is about to turn back on all inactive keywords - that is a lot of accounts that will suddenly see a spike in spend. Search Engines News SEO News Search Engine Watch Blog Search Engine Watch Blog Fri, 22 Aug 2008 23:15:22 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10165 Yahoo! is rolling out a new mobile search feature for Nokia devices. The feature is a shortcut that allows users to access oneSearch via one click on the downloadable mobile search client. The feature is available on Series 60 Nokia devices North America, Europe, Asia Pacific, and South America. Yahoo says a key integration of the shortcut is Search Assist, which is search suggestion technology for oneSearch. Search Engines News SEO News Search Engine Watch Blog Search Engine Watch Blog Fri, 22 Aug 2008 17:33:57 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10163 41% of women are likely to begin their search for a new home online , compared with just 25% of men, according to a survey released by Obeo . 52.6% of women and 45% of men research 21 or more homes online at some point during the process. 95% of women said photos of a home are very helpful in searching for a home and 70% of them said 360-degree panoramas are useful. Obeo is a provider of interactive online marketing tools for the real estate industry. Search Engines News SEO News Search Engine Watch Blog Search Engine Watch Blog Fri, 22 Aug 2008 16:27:16 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10155 The team at Google AdWords has announced that they will be rolling out improvements to Quality Score in the coming weeks. Search Engines News SEO News Search Engine Watch Blog Search Engine Watch Blog Fri, 22 Aug 2008 14:36:21 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10153 Yahoo has released a new look for Site Explorer . Currently, the new version can be found at https://siteexplorer.search.yahoo.com/new , but will be made default in the future. The new look also comes with an update that increases the number of rules for Dynamic URL Rewriting from 3 to 10. Here are some screenshots of the new look: What do you think of the new look? Let us know in the comments. Search Engines News SEO News Search Engine Watch Blog Search Engine Watch Blog Fri, 22 Aug 2008 14:21:38 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10151 Google increased their market share of searches by 0.4% in July, coming in at 61.9%, according to comScore. That gain came at Yahoo's expense, who dropped 0.4% to 21.5%. Microsoft also dropped 0.3% to 8.9%. Both Ask and AOL picked up that gain. Search Engines News SEO News Search Engine Watch Blog Search Engine Watch Blog Fri, 22 Aug 2008 13:50:33 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10149 With local search on the rise, it's important to keep your local campaigns in tune with your national efforts. In today's Vertical Search column, " 6 Tips for Aligning Your National, Local SEM Efforts ," Gregg Stewart discusses how to go after the local long tail, including customization, keyword lists, and tracking. Search Engines News SEO News Search Engine Watch Blog Search Engine Watch Blog Fri, 22 Aug 2008 13:34:10 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10122 The idea that surfing the web at work is taboo might largely be a myth. 57% of executives say it's alright that their employees browse non-work related websites during the work day, according to a survey by The Creative Group. 41% say it's not okay and 2% aren't sure. Just how long can you surf before turning that yes into a no? The mean average is 32 minutes. The survey was conducted among advertising and marketing executives, traditionally a field with more creative types. Search Engines News SEO News Search Engine Watch Blog Search Engine Watch Blog Thu, 21 Aug 2008 16:13:05 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10121 Lately, Google has had a global focus. Recently, they gave tips on developing a multi-lingual site . Now, they're enabling cross-language search in Google News. Users most likely to notice the change reside in countries where there are few online news resources or where multiple languages are traditionally spoken. Despite the heavy influx of people from Spanish-speaking countries, Google says US users will primarily see English. So will users from the UK. However, Search Engines News SEO News Search Engine Watch Blog Search Engine Watch Blog Thu, 21 Aug 2008 15:55:16 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10116 Hyper-local search site CitySquares.com is the fastest growing search site, according to Quantcast. Launched in 2005, focusing on Boston, CitySquares opened up to more locations this past June. Now the site features 1.5 million businesses in New York City, eastern New York State and all of New England. Since the switch, traffic has increased by 1500%. If you're an SEO or SEM in the New England/New York area, Search Engines News SEO News Search Engine Watch Blog Search Engine Watch Blog Thu, 21 Aug 2008 14:48:36 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10115 IAC, the parent company of Ask.com, has completed the spinoff of four companies : HSN, Inc. (HSNi), Interval Leisure Group, Inc. (ILG), Ticketmaster and Tree.com. For every one share of IAC common stock held on August 11, 2008, the record date for the spin-off, or bought in the due bill period, holders received one-fifth of a share of common stock of each of HSNi, ILG and Ticketmaster, and one-thirtieth of a share of common stock of Tree.com. Search Engines News SEO News Search Engine Watch Blog Search Engine Watch Blog Thu, 21 Aug 2008 14:30:53 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10112 As U.S. workers continue to check out the Olympics online during the work week, Yahoo is beating the competition in drawing eyes to its Olympic content. But if your in management, don't freak out. Peak time for your employees' daily Olympic fix is lunch time. Check out this data from Nielsen Online. Now, if you'll excuse me, the gold medal match for women's soccer is about to begin - US versus Brazil. Should be a good one! Search Engines News SEO News Search Engine Watch Blog Search Engine Watch Blog Thu, 21 Aug 2008 13:25:39 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10106 So much was taking place on Day 3 of SES San Jose 2008, even attendees needed to use news and blog search engines to keep up with more than 75 articles and posts coming out of the SEM conference & expo . Here are the top stories that represent just the tip of the iceberg: Report: Bill Gates Remains Tied To Search Doug Caverly of WebProNews reports, "The latest Nielsen stats put Microsoft's share of the search market at an unimpressive 11.9 percent. Search Engines News SEO News Search Engine Watch Blog Search Engine Watch Blog Thu, 21 Aug 2008 05:37:34 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10068 There were more than 70 news articles and blog posts on Day 2 of SES San Jose 2008 . And that doesn't include the video interviews from Day 1 which are being posted as we speak. Here are the some of top stories for those of those of you trying to glimpse the highlights - when you really need to be here to get the full impact of the conference. Is Microsoft's Vision of Search Enough to Catch Google? Rob Hof of BusinessWeek writes, Search Engines News SEO News Search Engine Watch Blog Search Engine Watch Blog Wed, 20 Aug 2008 16:46:23 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10066 American Airlines today began offering in-flight internet access on select flights. For $12.95, passengers flying Boeing 767-200 aircraft on non-stop flights between New York and San Francisco, New York and Los Angeles, and New York and Miami can browse to their heart's desire. The mobile broadband service is called Gogo and is provided by Aircell. Passengers can access the internet once the plane has reached 10,000 feet. Search Engines News SEO News Search Engine Watch Blog Search Engine Watch Blog Wed, 20 Aug 2008 15:57:33 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10064 When it comes to local advertising , the best conversions come from local media sites, such as newspaper and tv station sites, according to a new report from the Online Publishers Association (OPA). Local media sites see a higher percentage of visitors taking actions on local ads compared to a user review site or a portal. Local Newspaper Site: 46% Local Television Site: 44% Local Magazine Site: 42% User Review Site: 39% Portal: 37% 2, Search Engines News SEO News Search Engine Watch Blog Search Engine Watch Blog Wed, 20 Aug 2008 15:23:30 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10060 SearchIgnite has announced the release of the next generation of its media optimization tool. The updates featured in Version 3.0 are: Full multi-channel media tracking and reporting: Track and report on paid search, display, paid inclusion, organic search, e-mail and more to better understand the consumer sales funnel and properly attribute online media channels that lead to a sale. Search Engines News SEO News Search Engine Watch Blog Search Engine Watch Blog Wed, 20 Aug 2008 14:51:00 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10059 Google has released a major update to Website Optimizer, which contains new features that will have users breathing a sigh of relief. First up, you can now disable combinations that just aren't working out for you. Dubbed "Experiment Pruning," the feature allows users to eliminate combinations that are poorly performing or just don't make sense for your campaign. Search Engines News SEO News Search Engine Watch Blog Search Engine Watch Blog Wed, 20 Aug 2008 13:46:11 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10013 Richard Stokes, the founder of search marketing firm AdGooroo, has announced the publication of his new book, Mastering Search Advertising â€" How the Top 3% of Search Advertisers Dominate Google AdWords . In the book, Stokes walks through the basics of setting up a PPC campaign and uses graphs and case studies to demonstrate successful marketing strategies. Search Engines News SEO News Search Engine Watch Blog Search Engine Watch Blog Tue, 19 Aug 2008 18:23:19 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10011 Want to search Google for results that don't include sites under the Google umbrella? Try Google Minus Google . The site shows YouTube -less, Knol -less, and Blogger-less results. The site was started by Finnish blogger Timo Paloheimo, who was inspired by an article in the New York Times asking the question, Is Google a Media Company? Paloheimo claims he received 3,000 visits the very first day. via NYT Related Reading: Is Google Becoming a Portal? Search Engines News SEO News Search Engine Watch Blog Search Engine Watch Blog Tue, 19 Aug 2008 18:05:31 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=9998 Over the weekend, Microsoft rolled out an update to adCenter. The update released new credit card options for users. One of the changes has to do with paying your adCenter bill. Now you can pay an outstanding balance anytime - not just during the regular monthly payment. Another change has to do unused credit cards. You're now able to remove credit cards that you're not using for adCenter payments. Last but not least, Search Engines News SEO News Search Engine Watch Blog Search Engine Watch Blog Tue, 19 Aug 2008 15:16:40 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=9999 Earlier this year, Yahoo launched a content discovery and voting site that it dubbed Yahoo Buzz . The content was only collected from select publishers. Now, that all has changed. Last night, Yahoo opened up Buzz to all publishers. Kind of like Technorati, you can now submit your site content as well as place Buzz buttons on your site. Yahoo says sites saw their traffic soar as a result of being Buzzed. The site has already seed 5 million members, Search Engines News SEO News Search Engine Watch Blog Search Engine Watch Blog Tue, 19 Aug 2008 15:16:40 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=9996 Friendster has today announced the deployment of the OpenSocial API. Friendster is encouraging developers to make use of the API to reach its 75 million members. Google launched OpenSocial, a set of APIs, last fall . Earlier this month, Friendster named Richard Kimber, former regional managing director of South Asia for Google, as its new CEO . "With widespread support throughout the industry, OpenSocial has become a de facto standard for developers of social applications. Search Engines News SEO News Search Engine Watch Blog Search Engine Watch Blog Tue, 19 Aug 2008 14:44:08 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=9992 WebTrends estimates that $4.5 million will be wasted in search advertising this year. That's why they're launching a new service: Ad Director. Debuting at SES San Jose , Ad Director uses self-learning technology to optimize millions of combinations of keywords, landing pages and ads across the major search networks. WebTrends says that companies using the solution have seen their return on ad spend increase an average of 44 percent. Search Engines News SEO News Search Engine Watch Blog Search Engine Watch Blog Tue, 19 Aug 2008 14:26:18 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=9991 The Web Analytics Association has announced the addition of Yahoo's Dennis Mortensen to their board of directors . Mortensen is Director of Data for the Sunnyvale search engine, arriving there from IndexTools, which was acquired by Yahoo earlier this year . He will serve through 2010. WAA Chairman Jim Sterne said, "Dennis Mortensen is a pioneer and expert in the Web Analytics industry, having worked in the field of internet analysis and statistics since 1996. Search Engines News SEO News Search Engine Watch Blog Search Engine Watch Blog Tue, 19 Aug 2008 14:09:57 GMT