Sonia Simone Latest search engine news blog articles from Sonia Simone. http://www.seocentro.com/seo-archives/author/Sonia+Simone.html Sonia Simone News Archive http://www.seocentro.com/cgi-bin/rss/go.pl?uid=57217 Ever wonder why content marketing works so well for some businesses ' and doesn't seem to do anything at all for others? Curious about why some content that seems great doesn't do anything to build the business? " Content is king " has been an online cliché for years now, but it's not true. It's never been true. Content all by itself " even terrific content " is just content. It may be entertaining. It may be educational. Search Engines News SEO News Sonia Simone Sonia Simone Wed, 01 Feb 2012 11:21:24 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=56352 The landscape of search and search engine marketing change rapidly. To keep up, stay ahead, grow your business, and get more (and better) traffic to your site, you need the right help. Search Marketing Expo is a conference that offers more than 60 cutting-edge sessions (as well as invaluable networking opportunities) covering the search marketing strategies and tactics you'll need to thrive in 2012 and beyond. At Search Marketing Expo from February 28th to March 1st, Search Engines News SEO News Sonia Simone Sonia Simone Thu, 19 Jan 2012 14:11:41 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=56131 Joe Pulizzi over at the Content Marketing Institute recently shared a fascinating video presentation from Coca-Cola about their upcoming marketing strategy. The short version? Content marketing has arrived. For more than 100 years, Coca-Cola has been one of the world's foremost practitioners of what they call "one-way storytelling." (You and I call that an ad.) But Coke " in the form of their brilliant VP of global advertising strategy, Search Engines News SEO News Sonia Simone Sonia Simone Tue, 17 Jan 2012 11:33:16 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=55777 You've probably seen the word SOPA (and its equally unattractive sibling, PIPA) around the social web. Maybe you've had a lot going on and you've hoped it would just go away. Maybe you figure it can't be all that bad. Maybe you believe that the internet has always found a way around censorship and always will. But while the internet as a whole may be tough enough to survive, you may find yourself crushed in the gears as it all gets worked out. And we don't want that. Search Engines News SEO News Sonia Simone Sonia Simone Wed, 11 Jan 2012 11:29:37 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=55462 As you may have seen on Tuesday, we were disappointed to see that there were no copywriting blogs in last year's Top 10 Blogs for Writers . We think persuasive writers " content marketers and copywriters " are as worthy of cheers and accolades as our fiction-writing brothers and sisters. So today I put together a list of 15 writing blogs I think you'll get a lot out of. I got lots of great suggestions for blogs to check out (thank you all), Search Engines News SEO News Sonia Simone Sonia Simone Thu, 05 Jan 2012 11:15:18 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=55385 Obviously, everywhere you look this week, people are offering advice about what to do differently in 2012. What to focus on. What habits to cultivate. What to stop doing. What to do more of. Productivity, health, getting enough sleep, flossing your teeth. Copyblogger spoiler alert: You can trust that in 2012 we'll continue to push you toward better content , more effective copywriting , and creating success on your own terms . Search Engines News SEO News Sonia Simone Sonia Simone Wed, 04 Jan 2012 11:39:55 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=55314 If you know Copyblogger, you know that we believe in writers . Which is why we always look forward to the results from the "Ten Best Blogs for Writers" each year " a contest currently being produced by the blog Write to Done . If you want to become a better writer yourself, it's smart to study writers with strong voices, to learn about the craft of writing, and to spend time with others who share your obsession. Search Engines News SEO News Sonia Simone Sonia Simone Tue, 03 Jan 2012 11:37:15 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=55296 Oh Paul Christoforo, what would we have done last week without you? Twas the week between Christmas and New Year's. There wasn't much to read, not much going on other than the whole annoying "real life" thing. Just when we were nearly reduced to checking out our weird cousin Lenny's 120-part Facebook timeline of meringue sculpture, we were blessed with a stunning social media fail . An irresistible account of arrogance, cluelessness, Search Engines News SEO News Sonia Simone Sonia Simone Mon, 02 Jan 2012 11:20:33 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=55205 We're big on tradition here at Copyblogger. And I'm not just talking about that crazy Puerto Rican eggnog. (Who knew you could get that much rum into a seemingly innocent dairy-based beverage?) Every year right before Christmas, we let you know that we're taking the rest of the year off. And every year, we slip in a "Best of Copyblogger" post right before New Year's, just in case you missed something juicy over the past 12 months. Man, are we sneaky. Search Engines News SEO News Sonia Simone Sonia Simone Thu, 29 Dec 2011 11:31:49 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=55057 Here's to a safe and joyous holiday season for you and yours. We're taking our annual "rest of the year off," so enjoy your family and relish the down time. If, for any reason, you might need a break from the relatives (or just start going crazy with boredom) why not get started with our 20-part Internet Marketing for Smart People course ? It's our free holiday gift to you. And it's way better than fruitcake. (Even though, the truth is, Search Engines News SEO News Sonia Simone Sonia Simone Fri, 23 Dec 2011 11:13:27 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=54908 One of the most useful skills in business is to be able to look at what someone else is doing in an unrelated topic, and bring it to your own online marketing . You'll find fresh angles, new approaches, and compelling ways to deliver your message. If you run a yoga studio, you can often learn more from an auto body shop or a roofing company than from your fellow yogis. If you're in technology, take a look at what artists are doing. If you're a musician, Search Engines News SEO News Sonia Simone Sonia Simone Wed, 21 Dec 2011 11:12:44 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=53779 It's one of the hazards of spending social time online. Every day, everywhere you look, you're going to find someone who's doing it wrong. They use the term "rock star." Or "ninja." (You hate those hypey cliches!) They have a pop-up on their blog. (Don't they know pop-ups are the work of Satan?!) They had a launch last week and emailed you three whole times . (Don't these people realize how full your email box is?) You ping around from site to site, Search Engines News SEO News Sonia Simone Sonia Simone Thu, 01 Dec 2011 11:13:59 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=53452 Tomorrow is Thanksgiving in the States ' a day devoted to family, football, and eating our own weight in pie. And, of course, gratitude. I probably don't take as much time as I should to sit down and think about everything I'm grateful for. The list is embarrassingly long, and it starts with the readers of this blog. If I tried to list every single thing I'm grateful for, we'd both be here until after Groundhog Day. Search Engines News SEO News Sonia Simone Sonia Simone Wed, 23 Nov 2011 11:39:42 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=53134 What does it take to be the best? The best copywriter, the best graphic designer, the blogger, the best content marketer? The off-the-cuff answer is 10,000 hours , popularized by the great Malcolm Gladwell book Outliers . That's what you need to become a renowned concert violinist, a brilliant mathematician, a chess grandmaster, a Pulitzer-winning novelist. That's 20 hours a week for 10 years. You may respond to this one of two ways. Search Engines News SEO News Sonia Simone Sonia Simone Wed, 16 Nov 2011 11:15:34 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=52898 You're stuck again. You know what you're supposed to do. It's not a matter of knowing the next steps " you know them, all right. You just aren't taking them. You watch while others pass you by. People who aren't as good as you. People who don't work as hard as you do. Frustrating. Something is holding you back from taking the next step. From doing the scary part " the part that means you might actually succeed. Too many of you are waiting for that something. Search Engines News SEO News Sonia Simone Sonia Simone Thu, 10 Nov 2011 11:17:06 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=52644 You may have noticed the name of our flagship course, Teaching Sells , coming up quite a bit recently. That's because we'll be launching our 2011 enrollment period very shortly, opening our doors to a new group of students who want a comprehensive, proven approach to building a real online business. And it just wouldn't be a Teaching Sells launch without lots of great free education. So instead of wasting your weekend raking leaves or test-baking your Thanksgiving pies, Search Engines News SEO News Sonia Simone Sonia Simone Fri, 04 Nov 2011 15:16:10 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=52509 You've built a beautiful dream around having a successful business, making a living at your passion. You're fired up. You're ready to make your own decisions, be captain of your own fate. You're building an audience and boosting your credibility with great content. Maybe you're even savvy enough to capture that audience with an exceptional email autoresponder , to keep building loyalty and authority. The problem is, Search Engines News SEO News Sonia Simone Sonia Simone Wed, 02 Nov 2011 11:14:58 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=51644 Starting a business is risky. Horribly, terrifyingly risky. Nearly all new businesses fail " that's the official statistic, right? Some say 4 out of 5, some say as many as 95%. Successful entrepreneurs have a different kind of DNA from the rest of us. Ice water runs through their veins. They thrive on risk. The more insane the odds, the better they like it. For those of us who have families, or who just don't feel like living on ramen for the next four years, Search Engines News SEO News Sonia Simone Sonia Simone Wed, 12 Oct 2011 12:38:44 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=51520 Those are the opening lines of a post Brian wrote last year , one that has become a Copyblogger mantra " one of our core philosophies. If it resonates with you, download the full poster below and hang it in your office, wherever that may be' Click here to download The Writer Runs This Show (PDF) Tweet Comments This is really cool, and a very fitting mantra for Copyblogger. ... by Gregory C. Further Reading Firefly Creativity, Writing Process Tips, Search Engines News SEO News Sonia Simone Sonia Simone Sun, 09 Oct 2011 16:18:16 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=51335 I was reading Jonathan Fields' new book Uncertainty: Turning Fear and Doubt into Fuel for Brilliance this weekend, and one of the insights that struck me the most was his breakdown of the two types of creativity. Because analogies help us learn, and because Firefly is the best show that has ever been on television, I'm going to call the two types of creativity Mal Reynolds creativity (insight, vision, Search Engines News SEO News Sonia Simone Sonia Simone Wed, 05 Oct 2011 14:19:43 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=51012 Nassim Nicholas Taleb wrote about the black swan " the impossible-to-predict event that changes everything. The terrorist attack, the earthquake, the worldwide economic meltdown. But in the world we live in now, it's the white swan " the ordinary, predictable event " that's becoming rare. Black swans show up every day. Storms and disasters ' and positive black swans, too, like world-changing technology. Unpredictability is the new predictability, Search Engines News SEO News Sonia Simone Sonia Simone Wed, 28 Sep 2011 14:09:59 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=50284 I don't have a cool life-or-death story. I didn't almost die from a snowboarding accident . I wasn't diagnosed as a toddler with an illness that was supposed to kill me . I was a working mom with a good job. The money was good, the benefits were great, and the people were smart and nice. I had a cute little private office and the company was doing interesting work. I had created my own department, and everything we did was based on something I had built. Search Engines News SEO News Sonia Simone Sonia Simone Mon, 12 Sep 2011 14:48:43 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=50152 Have you ever noticed how obsessed we are at Copyblogger with wanting to help you get more ? Every week we write about how find more readers, convert more sales, make more revenue. Get more traffic to your site. Build more buyers for your business. Be a smarter, more confident businessperson. Get more out of your time. More, more, more. So let's just cut to the chase. What you really want is to feel rich and powerful enough to rule the world, right? Search Engines News SEO News Sonia Simone Sonia Simone Thu, 08 Sep 2011 15:33:53 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=49826 So in the past few weeks, we've told you it's a bad idea to be a digital sharecropper , building your business entirely on someone else's land (like Facebook, Tumblr, or any other third party you don't control). We also poked a pin in the sacred cow of social media authenticity, telling you that your audience and customers don't want an unedited version of the "real" you . So you may be asking yourself " OK, what should I be doing with social media marketing? Search Engines News SEO News Sonia Simone Sonia Simone Wed, 31 Aug 2011 14:43:10 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=49206 We have a great bookstore in my town " the kind of place you picture in your mind when you think of a great independent bookshop. It's perfect for browsing, with lots of comfy chairs to relax in. The books are displayed enticingly. There's a little coffee shop so you can relax with an espresso. They get your favorite writers to come in for readings, so there's always a sense of event and excitement. They do everything right, Search Engines News SEO News Sonia Simone Sonia Simone Tue, 16 Aug 2011 14:33:35 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=47590 On August 5-7, fellow Copyblogger Media partner Brian Gardner (founder of StudioPress ) and his wife Shelly will be walking 60 miles in the Susan G. Komen 3-Day for The Cure in Chicago. This is Brian's tenth year walking, and in that time he's raised more than $60,000 to fight breast cancer. And he's not even close to being finished. You might not be able to join Brian and Shelly in Chicago for their three-day odyssey. Search Engines News SEO News Sonia Simone Sonia Simone Fri, 08 Jul 2011 13:34:03 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=46867 No one loves blogs more than I do. They're a great way to build your authority , attract an engaged audience, develop trust and rapport, attract links, and stake your claim in search engines. I love blogs. But like babies and kittens, two other things I love, they're also a lot of responsibility. Blogs take time. You've got to write terrific content that stands out from the general noise, promote it intelligently, and cultivate reader relationships. Search Engines News SEO News Sonia Simone Sonia Simone Tue, 21 Jun 2011 14:39:46 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=46594 Gary Vaynerchuk, in his usual low-key, mellow way, said last month that 99.5% of social media experts are clowns . This immediately prompted a schoolyard-style kicking of the whole idea of a social media expert, with one prominent writer saying that anyone who does it for a living should "go die in a fire." And that was one of the nicer responses. The name-calling and vitriol are a little hard to watch. Here's the thing, though. Search Engines News SEO News Sonia Simone Sonia Simone Wed, 15 Jun 2011 14:28:04 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=45834 Today is Memorial Day in the U.S. " a day that commemorates those brave folks who have died in our military service. Today also unofficially kicks off the summer vacation season for us and a whole bunch of other people. So wherever you may be, we hope you'll join us in spending a little extra time with your family and friends today. And if, for any reason, you might need a break from the relatives, Search Engines News SEO News Sonia Simone Sonia Simone Mon, 30 May 2011 16:33:59 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=45661 You're trying hard not to show it, But baby, baby I know it ' You've lost that loving feeling ' ~The Righteous Brothers Ever get to a point with your blog and your content marketing strategy where you're just ' worn out? The writing that used to thrill you now feels like a chore. Your readers are getting on your nerves. The tedious little tasks are getting to you. You don't want to quit ' but you do want to get some of that old magic back, Search Engines News SEO News Sonia Simone Sonia Simone Wed, 25 May 2011 15:35:33 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=44734 Yesterday we talked about why it's smart to hold a little something back in your marketing " to tease and fascinate the reader, to seduce the buyer with a bit of mystery, rather than giving everything away in your promotions. This is particularly important for those of us in the online education and training business. It's less of an issue with physical products. Let's face it, Search Engines News SEO News Sonia Simone Sonia Simone Tue, 03 May 2011 16:31:36 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=44493 We preach it every week. Attract the right kind of traffic by creating exceptional content. Engage your audience so they know, like, and trust you. Let them know you're the likable expert who's going to give them the information (and eventually the products and services) that won't let them down. Then use smart copywriting and conversion techniques to turn those raving fans into customers. No, it's not paint-by-numbers, but it is a proven, Search Engines News SEO News Sonia Simone Sonia Simone Wed, 27 Apr 2011 16:03:38 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=44162 What's the first thing any business with a website needs? Traffic, right? Without it, you're dead in the water. Your site design might be amazing. Your content might be useful and entertaining. Your salesmanship might be brilliant. But if no one's visiting your pages, you've thrown a great party that no one showed up for. And we can't have that, now can we? And, of course, you need more than raw numbers. Search Engines News SEO News Sonia Simone Sonia Simone Tue, 19 Apr 2011 14:36:41 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=44016 We are here to find meaning. We are here to help other people do the same. Everything else is secondary. We humans want to believe in our own species. And we want people, companies, and products in our lives that make it easier for us to believe in one another. ~Hugh MacLeod, from "The Hughtrain Manifesto." I first read those words in about 2006, and I immediately recognized an idea that would end up changing my life. Search Engines News SEO News Sonia Simone Sonia Simone Fri, 15 Apr 2011 14:30:12 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=43900 Last night I tuned in for one of my favorite guilty pleasures " watching The Biggest Loser on NBC. The episode featured celebrity trainer Jillian Michaels being hurled off of the Auckland Sky Tower, the highest structure in the Southern Hemisphere. (OK, she had a sort of bungee cord apparatus that kept her from falling to her doom. But you know there were still some cheers). Michaels is one of those people you either love or loathe. She screams at the contestants. Search Engines News SEO News Sonia Simone Sonia Simone Wed, 13 Apr 2011 15:38:43 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=43616 You may have heard us say before that to attract traffic, engage readers, and convert them to buyers, you need to become an authority in your topic. But what does that really mean? Does it mean you puff yourself up and pretend to know more than you do? Does it mean you put other people in your niche down? Or does it mean you bore your audience to tears with dry, flavorless facts? Of course not. For awhile, Search Engines News SEO News Sonia Simone Sonia Simone Thu, 07 Apr 2011 18:38:58 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=43070 A little more than a year ago, we tried out a new idea. What if there was an online community where you could learn cutting-edge online marketing " without compromising your ideals or turning into some kind of internet hype machine? What if you could listen in on some of the blogging world's most successful entrepreneurs, like Darren Rowse, Brian Clark, and Chris Brogan? Search Engines News SEO News Sonia Simone Sonia Simone Mon, 28 Mar 2011 15:25:57 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=42865 When I was preparing for my panel earlier this month at South by Southwest, I thought a lot about what I wanted the audience to take away. Of course, there's always the First Rule of Copyblogger , which I preach to anyone who will listen. But telling people "don't publish content that sucks" tends to need a little more explanation if it's going to be helpful. So what could I give content marketing newbies that would give them the right foundation? Search Engines News SEO News Sonia Simone Sonia Simone Wed, 23 Mar 2011 14:33:40 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=42555 A couple of weeks ago, one of our guest writers wrote a post about a powerful copywriting technique that can be used to get great results even if you aren't a professional copywriter. In fact, we write a lot of posts on Copyblogger about how entrepreneurs can apply the techniques used by professional copywriters. Strong calls to action , compelling benefits, fascinating bullet points , magnetic headlines . With all of this information, no one should ever need a pro, right? Search Engines News SEO News Sonia Simone Sonia Simone Wed, 16 Mar 2011 14:19:30 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=42489 You might be thinking, "Yeah, I've seen lots of great-looking WordPress themes, but I lead a vibrant , colorful life. I want my website to reflect it!" You want a site that's bright, charming, ' and, yes, gosh darn it, pretty . If you've always wanted a website that expresses your youthful exuberance, take a look at one of the latest creations from Copyblogger Media's StudioPress division " the Pretty Young Thing theme . Search Engines News SEO News Sonia Simone Sonia Simone Tue, 15 Mar 2011 13:51:33 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=41462 I know what you're thinking. You see the title of this post and you see who wrote it and you just might assume that I'm going to ask everyone to join hands and sing Kumbaya. Again. Maybe you figure that idealism is all well and good for pink-haired bleeding hearts, but it doesn't pay the bills. Sure, it's great to donate and volunteer and do pro bono work ' later. Right now, you're trying to make the cashflow work. Right now, you need to take care of your family. Search Engines News SEO News Sonia Simone Sonia Simone Mon, 21 Feb 2011 15:35:31 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=40738 Search marketing is a huge topic " and includes dozens of ways you can grow your business and get more (and better) traffic to your site. And Search Marketing Expo is a conference that offers more than 60 cutting-edge sessions (as well as invaluable networking opportunities) to help you do exactly that. At SMX, you'll learn how to: Optimize your site content for better organic search results, Get the best ROI from pay-per-click search advertising, Search Engines News SEO News Sonia Simone Sonia Simone Thu, 03 Feb 2011 20:12:33 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=40641 Ever wonder if all those links that result from people retweeting and sharing content on Twitter give you a boost with SEO? For a long time no one was sure, because the dreaded nofollow was in use on big social sites to keep those links from being counted as a "vote" for search engine purposes. No matter what, social networking links are still highly useful from a traffic perspective, because they had the power to get new readers to your content. But in December, Search Engines News SEO News Sonia Simone Sonia Simone Wed, 02 Feb 2011 15:29:09 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=40131 If you're new to Copyblogger, you may not know about one of our old friends and partners " Mark McGuinness. Mark's an energetic, creative entrepreneur who lives life precisely on his own terms. He travels when and where he wants, lives where he likes, spends lots of time with his family (he has twin toddlers, heaven help the man). And he works with the kinds of clients and projects that give him plenty of energy ' and, yes, cash. Search Engines News SEO News Sonia Simone Sonia Simone Fri, 21 Jan 2011 15:57:13 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=39661 For a traditional marketer, the answer to the above question is simple. Content marketing is the creation of valuable content that has a marketing purpose. For example, my company creates an awesome special report, and we exchange it for your email address and your permission to educate you further about our stuff. Copywriting is designed to get the reader to take a specific action. Sometimes that's making a purchase, but it can also be confirming an email opt-in, Search Engines News SEO News Sonia Simone Sonia Simone Tue, 11 Jan 2011 14:48:04 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=39188 The Top 10 Blogs for Writers contest is always fun to watch, and a great way to add some new favorites to your own list of must-read blogs. This year the contest has shaken things up a little, moving from Michael Stelzner's Writing White Papers site to Leo Babauta and Mary Jaksch's Write to Done . Copyblogger was not eligible this year because our own Brian Clark was one of the judges along with Leo, Mary, Michael and Deb Ng. The winners are a talented and creative bunch, Search Engines News SEO News Sonia Simone Sonia Simone Tue, 28 Dec 2010 15:20:52 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=39059 Back when I took copywriting clients, I had one request that seemed to come up over and over again. "I don't want to do any marketing or selling," the client would say. "I just really hate all that stuff. It makes me feel sleazy and gross and I don't want my name associated with it and I don't want to have anything to do with it. "But, um, I don't want the business to die. "Is it hopeless? Is there anything you can do for me? Search Engines News SEO News Sonia Simone Sonia Simone Wed, 22 Dec 2010 15:28:28 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=38160 Robert wrote yesterday about David Mamet's advice on dramatic tension , the key element that drives every compelling story. But there's another element that's critical to story, and it's particularly important when you're telling a story that intends to persuade. Whether you want to make a sale, gain an email subscription, or motivate a change in behavior, your dramatic story will fail if it doesn't have one thing: A relatable protagonist. In other words, Search Engines News SEO News Sonia Simone Sonia Simone Tue, 30 Nov 2010 14:58:35 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=38034 "Shouldn't I be grateful for something other than Tivo? And Lost?" ~ Christine Kane , "What the Hell Am I Doing with My Life" Tomorrow is Thanksgiving in the U.S., a holiday traditionally dedicated to heroic feats of overeating, football watching, and avoiding delicate topics of conversation with family members. But I'm told that before the development of these fine traditions, the holiday was supposed to be about gratitude. Search Engines News SEO News Sonia Simone Sonia Simone Wed, 24 Nov 2010 15:56:00 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=37833 "Ask your physician how to feel good, and he'll look you squarely in the eye and say, 'Eat right and exercise.' Yet for every dollar spent in fitness centers, Americans spend nineteen dollars on cocaine. "The reason? Two seconds after you snort cocaine you feel like Superman. Two weeks of diet and exercise just makes you hungry and sore." ~Roy H. Williams, The Wizard of Ads Of course you want to do it the fast, easy way. You're smart. You're a human being. Search Engines News SEO News Sonia Simone Sonia Simone Thu, 18 Nov 2010 15:18:24 GMT