adCenterBlog Latest search engine news blog articles from adCenterBlog. http://www.seocentro.com/seo-archives/author/adCenterBlog.html adCenterBlog News Archive http://www.seocentro.com/cgi-bin/rss/go.pl?uid=6519 Please update your favorites and RSS subscriptions to use our new community site at www.adcentercommunity.com . Search Engines News SEO News adCenterBlog adCenterBlog Wed, 21 May 2008 20:40:40 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=3362 Just wanted to give everyone a quick heads-up that this blog will be moving to a new location next week, so please keep your eye out - we'll post the new URL here so you can come check it out and let us know what you think. We'll keep you posted... Thanks, Carolyn, Search Engines News SEO News adCenterBlog adCenterBlog Thu, 13 Mar 2008 21:29:01 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=3335 As discussed in an introduction post , Microsoft adLab showcases some of the innovative tools and technologies our researchers are helping to build, providing advertisers and publishers with the very best ways to connect with consumers. Today, I'll single out just two from the Keywords & Content category on the adLab website . The new Entity Analysis tool includes data for both the English and French language. Search Engines News SEO News adCenterBlog adCenterBlog Thu, 13 Mar 2008 15:29:43 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=3210 Last week we talked about Getting Started With adCenter Analytics and implementing analytics tags on your website. Today, we'll show you how to run some simple reports to track how many visitors you have had to your site, and how many pages they viewed. When you log into adCenter , click on the Analytics Tab , and then Profiles and you will see the list of sites you have created profiles for. Search Engines News SEO News adCenterBlog adCenterBlog Tue, 11 Mar 2008 14:13:35 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=3184 The Search Engine Strategies (SES) conference is next week in New York, NY. There will be Microsoft folks speaking at a couple of the sessions, so stop by and see us... Wednesday, March 19th : 5:30-6:45pm - Searcher Behavior Research Update Pavan Lee, Research Manager, Microsoft Thursday, March 20th : 12:45-1:45pm - Meet the Crawlers Nathan Buggia, Lead Program Manager, Live Search Webmaster Center Also check out our sponsored session , Tues. Search Engines News SEO News adCenterBlog adCenterBlog Tue, 11 Mar 2008 00:37:22 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=2993 This week, Gabe Ingalls gives us some insight into using Exact Match keyword functionality in your PPC campaigns. Cheers Mel - adCenter Community Team W hile an uncovered light bulb can illuminate an entire room, a laser can highlight and draw attention to a single item in that room. Exact match can do the same for the keywords within your adCenter account. Building on the account optimisation techniques that Simone focused on in her negative keywords post , Search Engines News SEO News adCenterBlog adCenterBlog Fri, 07 Mar 2008 12:50:48 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=2867 adCenter Analytics is a free web analytics tool that helps you easily understand web site user engagement and online marketing campaign performance. You can track audience behaviour from click to conversion, segment data by age and gender or simply run a report to see how many visitors have accessed your site, where they came from and what content they looked at. You can be up and running with adCenter Analytics is just Four Simple Steps! Search Engines News SEO News adCenterBlog adCenterBlog Wed, 05 Mar 2008 13:49:02 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=2757 We're pleased to announce a recent upgrade to adCenter Analytics (formerly known as "Project Gatineau"). Since we launched the Beta at the end of October , we've been listening to our customer's feedback and working hard to incorporate any requests and suggestions. One of the pieces of feedback we received was about the $5 adCenter sign up fee. Moving forward, we've now waived that fee for Analytics customers. Search Engines News SEO News adCenterBlog adCenterBlog Mon, 03 Mar 2008 20:23:31 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=2641 Today, Simone tells us how to banish unwanted impressions forever! Cheers Mel - adCenter Community Team A dding negative keywords to your search campaign is one of the easiest optimisations you can do and it's free! Negative keywords help to prevent your ad from showing up in search queries unrelated to your website when you bid on broad or phrase match. Negative keywords can increase your click through rate (CTR), Search Engines News SEO News adCenterBlog adCenterBlog Fri, 29 Feb 2008 12:17:23 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=2550 Last month we announced that Microsoft will become the exclusive provider of contextual and paid search ads for The Wall Street Journal Digital Network (WSJDN). Today, we're here to share some tips for how to get more quality clicks from our contextual network, which includes WSJ.com , Barrons.com , Marketwatch.com , as well as MSN Money , CBNC.com , EDGAR Online , FOX Sports , MSN Entertainment , and other partner sites . Microsoft Content Ads Beta , available in the U.S., Search Engines News SEO News adCenterBlog adCenterBlog Thu, 28 Feb 2008 00:39:02 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=2416 Today - Nick Drew, our Search Research Manager, shares some insights into searcher attitudes in the UK. Cheers Mel - adCenter Community Team L ast year, we shared with you some UK research that we'd conducted about the quality of click-throughs from search engines. Search Engines News SEO News adCenterBlog adCenterBlog Wed, 27 Feb 2008 12:39:38 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=2397 One question we see in community discussion forums is "How do I contact adCenter Support?" The adCenter Support team can help you with questions ranging from bidding and budgeting to targeting and editorial. Search Engines News SEO News adCenterBlog adCenterBlog Tue, 26 Feb 2008 22:26:03 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=2093 We've just announced at Search Engine Strategies in London, that adCenter customers in the UK are welcome to sign up and take the adExcellence exam. adExcellence is a new source of helpful educational materials now available to marketers. Designed especially for our advertisers, the Microsoft adExcellence program offers free training to help you become a Microsoft adCenter expert. Search Engines News SEO News adCenterBlog adCenterBlog Fri, 22 Feb 2008 13:43:01 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=2092 Today, we have Craig Brown from our Creative Services Team who'll try and iron out that age-old dilemma of which kind of keywords to choose... Cheers Mel - adCenter Community Team T he title of this posting is a bit of a misnomer...'Brand vs Generic' suggests a battle between two opposing forces but in reality an effective search campaign on adCenter needs the right mix of both, as they fulfil very specific but equally important functions and are co-dependent. Search Engines News SEO News adCenterBlog adCenterBlog Fri, 22 Feb 2008 13:43:00 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=2045 We're going to SMX and we'd like to meet with you! Would you like to get a sneak peek at new products while you're in Santa Clara for SMX ? Want to give us feedback on adCenter - directly to our engineering team? Then we'd like to get together with you. We're specifically interested in meeting with advertisers who are small agencies (to talk about multiple account management) and advertisers with high-volumes of keywords who'd like to test new campaign management tools. Search Engines News SEO News adCenterBlog adCenterBlog Thu, 21 Feb 2008 04:21:13 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=2035 Are you interested in helping to test new adCenter products or tools before they're widely available? If so, we've launched a new interest form where you can sign up to participate in future Beta or Pilot Programs with adCenter. These programs help us gather your feedback on new products early in the development cycle. Becoming a Beta or Pilot Customer offers you: Early access to future adCenter tools. Search Engines News SEO News adCenterBlog adCenterBlog Wed, 20 Feb 2008 22:08:30 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=1984 The SMX West conference is next week (Feb. 26-28) in Santa Clara, CA. Here's a list of different sessions where Microsoft will be represented. We hope to see you there! Tuesday, Feb. 26 10:30am-11:45am - Raju Malhotra: Search 3.0: The Blended Search Revolution 10:30am-11:45am - Mary Berk: Decrypting Quality Scores 1:15pm-2:45pm - Henry Hall: Search 3.0: Video, Images & Blended Results 3:15pm-4:30pm - Kevin Hagwell: Search 3. Search Engines News SEO News adCenterBlog adCenterBlog Tue, 19 Feb 2008 21:11:41 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=1705 Today, adCenter customers received notice of an upcoming update to the adCenter Terms and Conditions. I sat down with Kelly Thomas, adCenter Product Marketing Manager, and Ken Weyel, Group Manager, Global Operations, to ask them some questions about the revisions. Here's the text from our interview. Carolyn: What are the changes to the adCenter Terms and Conditions? Search Engines News SEO News adCenterBlog adCenterBlog Thu, 14 Feb 2008 03:37:00 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=1706 The Office Live Team has announced today that the next version of their suite of online business tools is now available. The web-based service for small businesses will be available in the US, UK, Japan, France and Germany. A new e-mail marketing system and improved free Web design tools are among the many new features and enhancements. In addition, Office Live Small Business will support Firefox 2. Search Engines News SEO News adCenterBlog adCenterBlog Mon, 11 Feb 2008 21:48:00 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=1707 Just a quick follow up to my post last month about Microsoft's participation at Search Engine Strategies London 2008 ! The conference will be held at the Business Design Centre in Islington from 19th to 21st February. Search Engines News SEO News adCenterBlog adCenterBlog Mon, 11 Feb 2008 00:37:00 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=1708 Due to the overwhelming demand from customers outside the United States, we have decided to open up the web analytics beta and invite customers from international adCenter markets. (Please be aware the beta is available in English only.) Customers who have expressed in interest from the UK, France and Canada should receive an invitation very soon! Do be aware that Gatineau is still in its early stages of development, Search Engines News SEO News adCenterBlog adCenterBlog Thu, 07 Feb 2008 18:23:00 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=1709 Today, Kate Newton gives us some insight into how to make our keywords work that little bit harder! Cheers Mel - adCenter Community Team H ow are your keywords performing? Is your account bloated and sluggish from carrying excess keywords that just never get served? Do you want your adCenter account to be a lean, mean keyword machine that generates great ROI? Then look no further! Search Engines News SEO News adCenterBlog adCenterBlog Fri, 01 Feb 2008 09:16:00 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=1097 Hello Everyone With the holidays just days away, we thought we'd take the opportunity to let you all know how the Gatineau Beta is going, and address some of the main support questions you've been asking via email and on the Web Analytics Forum . Firstly we've sent out quite a number of invites to customers who have registered their interest . Search Engines News SEO News adCenterBlog adCenterBlog Fri, 21 Dec 2007 10:07:00 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=1092 Today, Damian from the adCenter Marketing Team sends us off into the final days of the holiday shopping season with some best practices for adjusting your campaigns after the holidays. The adCenter Blog will be on vacation next week - happy holidays! Thanks! Carolyn, adCenter Community Team Post-holiday best practices Opportunity doesn't end with the online "Holiday Crunch" - holiday shoppers are still buying even after the holidays. Search Engines News SEO News adCenterBlog adCenterBlog Fri, 21 Dec 2007 00:51:00 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=937 One question we hear from customers in the community and through our support channels is about how to import information into adCenter - so we thought we'd review this process in case it's a question that's on your mind as well. Back in September, we released functionality where you can import a campaign into the adCenter interface without first having to copy and paste your exported data into an adCenter template, as previously required. Now, Search Engines News SEO News adCenterBlog adCenterBlog Wed, 19 Dec 2007 16:10:00 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=938 Today we'd like to share recent adCenter budget improvements we've made due to your feedback: daily budget targets and new notifications to inform you when your monthly budgets have been spent. Daily Budget Targets In October, we added a new daily budget target, which is something many customers had requested. To set a daily budget target: Go to the Pricing page (new campaign) or Keywords tab (existing campaign). In the drop-down list next to the Campaign budget box, Search Engines News SEO News adCenterBlog adCenterBlog Tue, 18 Dec 2007 16:46:00 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=91 On the heels of the release of our Report Center Tutorial , we wanted to take a moment to review some of our new reporting capabilities. First off, when you click the adCenter Reports tab, you will see up to 20 of your recent reports, and you can quickly view graphs, data, and details for each recent report, or download a recent report as a zipped, comma-separated values (CSV) file. From the Reports tab, you can also access your saved report templates or create a new report . Search Engines News SEO News adCenterBlog adCenterBlog Thu, 13 Dec 2007 01:43:00 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=92 Some of our adCenter customers have commented in discussion forums about some of the new functionality now available in the Microsoft adCenter Reports tab. We recently released useful new improvements to adCenter Reports and have created a helpful tutorial to help you learn how to make the most of these new features. In this tutorial, you will receive an in-depth overview of our new improvements to the Microsoft adCenter reports tab, Search Engines News SEO News adCenterBlog adCenterBlog Tue, 11 Dec 2007 19:16:00 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=93 Today - Chris Francis from our Creative Services Team talks about ad copy for gadgets and all things technical. Cheers Mel - adCenter Community Team A s the Festive season approaches at break-neck speed, now is a great time to make the most of the increased search queries that are carried out for all kinds of technology products and services. This December many letters to Santa will include hints to a new PC or Xbox360. Search Engines News SEO News adCenterBlog adCenterBlog Fri, 07 Dec 2007 19:16:00 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=94 We're excited to announce a new source of helpful educational materials now available to our adCenter advertisers. Designed especially for our advertisers, the Microsoft adExcellence program offers free training to help you become a Microsoft adCenter expert. Check out our new adExcellence classroom and start learning more about how to get the most from your adCenter experience. Search Engines News SEO News adCenterBlog adCenterBlog Thu, 06 Dec 2007 01:03:00 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=95 The adCenter Add-in Beta for Excel 2007 is coming'and we're so excited to be building new tools for our customers that we couldn't wait to share the news! Our team is still putting together the final touches, so register with the link below to be notified of its release. This new tool will be available in mid-winter. The adCenter Add-in for Excel 2007 is a no-cost keyword research and optimization tool that integrates into Excel 2007. Search Engines News SEO News adCenterBlog adCenterBlog Tue, 04 Dec 2007 22:08:00 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=96 This week our Lifestyle guru, Ewan Swain, helps us fall in love with some tantalizing tips on dating ads. Cheers Mel - adCenter Community Team W ith the New Year and Valentine's Day fast approaching, many a lovebird will be surfing the net looking for a partner, or just someone to share a glass of wine with over the coming winter months. Search Engines News SEO News adCenterBlog adCenterBlog Fri, 30 Nov 2007 10:42:00 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=97 Before we send those of you in the U.S. off for a happy Thanksgiving holiday, we wanted to share some research to help with your holiday campaign planning. First off, interesting information from the Atlas Institute . Their findings show that last year, the busiest online shopping day was Monday, December 11 - the second Monday before Christmas. Atlas predicts this year's busiest day will be Monday, December 10th. Search Engines News SEO News adCenterBlog adCenterBlog Wed, 21 Nov 2007 23:16:00 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=98 For the last few months we've been sharing tips and tricks on ad copy best practice . The last two posts took a closer look at the specific business areas of Travel and Finance . This week Simone & Kate show you how to creatively fine tune Retail ads. Cheers Mel - adCenter Community Team The diagram below shows how to write amazingly effective Retail ad copy: Simone & Kate's Top 5 Insider Hints for Writing Amazing Retail Copy 1. Search Engines News SEO News adCenterBlog adCenterBlog Fri, 16 Nov 2007 18:04:00 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=99 Can you believe Thanksgiving is next week already? It's really sneaking up on us this year'and it's important to remember to spend some time preparing your PPC campaigns for Black Friday, Cyber Monday, and the days that follow - in between shopping for turkey (or soy turkey!), green bean casserole, and stuffing fixins. Here are a few more tips from our team of adCenter experts. I'd like to thank Tina K., Matt D., Matt R., Peter H., and Peter H. (yep, there are two), Search Engines News SEO News adCenterBlog adCenterBlog Fri, 16 Nov 2007 00:25:00 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=100 Today we have part one in a series from Catherine and Nicolas, who specialize in helping our Canadian advertisers. -Carolyn, adCenter Community Team With adCenter only having launched in Canada in February of this year, the Canadian PPC market is young and dynamic, and advertisers are still learning to navigate its waters. I'm Catherine, a Media Specialist based in Redmond, WA; I work with small to medium sized Canadian advertisers. Search Engines News SEO News adCenterBlog adCenterBlog Tue, 13 Nov 2007 17:43:00 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=101 This week Gabe Ingalls from our Creative Service Team offers some tips for all of you in the finacial services sector. Cheers Mel - adCenter Community team As Libby pointed out last week , many of us are now thinking of our next holiday. Be it a winter or city break, a holiday in a warm climate or just a trip home for the winter holidays, you will have to take into account personal finances to get you there. Consequently, Search Engines News SEO News adCenterBlog adCenterBlog Fri, 09 Nov 2007 10:27:00 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=102 Hi All We're pleased to announce that quite a few of us will be speaking at Search Marketing Expo - Danny Sullivan and Chris Sherman's inaugural London conference under the SMX brand. The conference, taking place on 15th & 16th November at The Hilton Metropole in London, Search Engines News SEO News adCenterBlog adCenterBlog Tue, 06 Nov 2007 09:41:00 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=103 Today, Libby continues our series of posts on how to write ad copy. Cheers Mel - adCenter Community Team T he top tips that the Creative Services Team have offered so far can be applied to all types of ads, regardless of business sector. For the next couple of weeks, we're going to take our blogs a little bit deeper, and focus on specific verticals. We'll start with the wonderful world of travel. Whether you're advertising cottages in Cornwall, Search Engines News SEO News adCenterBlog adCenterBlog Fri, 02 Nov 2007 12:48:00 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=104 This past weekend we upgraded adCenter with new features in the editorial, campaign management, and reporting areas. Monday we took a look at the editorial changes ; today let's look at campaign management updates. Daily Budget In adCenter, you can now set a daily budget, which is something our customers have been asking for. To set a daily budget target: Go to the Pricing page (new campaign) or Keywords tab (existing campaign). Search Engines News SEO News adCenterBlog adCenterBlog Thu, 01 Nov 2007 02:05:00 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=105 We are happy to announce that Project Gatineau, Microsoft's new, free web analytics service, is ready for beta testing and the first invitations are now being sent to customers. To manage Project Gatineau's growth and give customers the best web analytics service possible, the beta is for US advertisers by invitation only for the moment. All advertisers can request an invitation here: http://advertising.microsoft. Search Engines News SEO News adCenterBlog adCenterBlog Mon, 29 Oct 2007 22:10:00 GMT