great scott! Latest search engine news blog articles from great scott!. http://www.seocentro.com/seo-archives/author/great+scott%21.html great scott! News Archive http://www.seocentro.com/cgi-bin/rss/go.pl?uid=11799 Posted by great scott! SEOmoz's newest product, Linkscape , provides link data that Search Marketers have always wanted, but never really had access to. What we found though is that once you start collecting that data, there's a lot more to it than one might think. Building Linkscape forced us to create new, actionable metrics to make the data useful to marketers and quantifiable in ways similar to what we've come to learn from the engines. Search Engines News SEO News great scott! great scott! Mon, 06 Oct 2008 23:39:27 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=11432 Posted by great scott! This week Rand discusses some oft overlooked factors one should consider when preparing (or revisiting) a corporate blogging strategy. We all know a blog can be a huge asset to improving a company's web presence and rankings, but if approached carelessly it can cost you. SEOmoz Whiteboard Friday - Corporate Blogging Tips from Scott Willoughby on Vimeo . NEW! We've also got a new PRO Video Tip up for our PRO Subscribers. Search Engines News SEO News great scott! great scott! Fri, 26 Sep 2008 05:03:34 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=11175 Posted by great scott! This week Rand offers a follow-up to last week's discussion of why niche sites with great content don't always pull in the rankings against more generic content on larger sites. It's all about the links: big sites have 'em, small sites don't. So how can niche sites with quality content leverage that content to get links and, by proxy, rankings? They need a link hook. A way to make their content enticing not just to read, but to link to as well. Search Engines News SEO News great scott! great scott! Fri, 19 Sep 2008 15:23:32 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10925 Posted by great scott! This week Rand discusses the reasons why the page with the best content isn't always the one with the best rankings. Many factors can contribute, but finding a way to work with the idiosyncrasies of the engines can often be the key to getting your niche content highly ranked. SEOmoz Whiteboard Friday-Best Page First? from Scott Willoughby on Vimeo . Do you like this post? Search Engines News SEO News great scott! great scott! Fri, 12 Sep 2008 16:44:59 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=9884 Posted by great scott! This week Rand gets a bit technical with a whirlwind walkthrough of how the search engine link graph works. Fullu-qualified domains, pay-level domains, internal juice, external juice, domain trust, etc. It's all explained in this fast and furious installment of Whiteboard Friday...enjoy! SEOmoz Whiteboard Friday - How the Link Graph Works from Scott Willoughby on Vimeo . Do you like this post? Search Engines News SEO News great scott! great scott! Fri, 15 Aug 2008 16:43:38 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=9671 Posted by great scott! What a day! It's our first Whiteboard Friday interview from our new Whiteboard Studios at Mozplex 2.0 (or the Mozoleum as our guest suggests). Who do we have? None other than our good friend and MSN Live Webmaster Center honcho, Nathan Buggia. As many of you know, Live just released a whole bunch of cool new features for Webmaster Center. Nathan and Rand discuss how these features can help webmasters, Search Engines News SEO News great scott! great scott! Fri, 08 Aug 2008 22:16:52 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=9366 Posted by great scott! Anybody who has ever put together a killer piece of linkbait has thought about it: how could I get this kind of attention to my landing pages? It's an obvious dilemma. You get a ton of traffic, a ton of links, all of the ranking boost that follows, how could you not want that juice directed toward your conversion-centric pages? Well, there are reasons why the two tend to be mutually exclusive, Search Engines News SEO News great scott! great scott! Fri, 01 Aug 2008 06:26:35 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=9098 Posted by great scott! Mozzers and Mozzerettes! Today, for your Whiteboard Friday enjoyment, a battle of two heavyweights in the online information aggregation arena. In the blue corner, the reigning champion, User Generated Opinion!! And in the red corner, a long-standing brawler who some (such as Rand) view as the future of this niche, Aggregated Expert Opinion!! Let's get ready to Ruuuuuuuumble! SEOmoz Whiteboard Friday - Users vs. Experts from Scott Willoughby on Vimeo . Search Engines News SEO News great scott! great scott! Fri, 25 Jul 2008 15:59:59 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=8825 Posted by great scott! Live (on tape) from Whiteboard Studios 2.0, it's our first ever WBF from our sweet new digs in Seattle's Capitol Hill neighborhood! This week, Rand discusses good ol' Pagerank. How has it evolved, and is it still the same fickle curmudgeon we all know and loathe love? PR has certainly seen its share of tweaks and updates over the years, but how much does it even resemble what we saw in the patent apps of yore? Let's explore, shall we? Search Engines News SEO News great scott! great scott! Fri, 18 Jul 2008 10:29:53 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=8551 Posted by great scott! This week our good buddy and SEOmoz Global Associate, Tom Critchlow, is back in the hizzy for an awesome installment of WBF. In this video, Tom will walk you through all of the important components to look at when conducting a basic SEO Site Review. This is the bread and butter of most SEO consulting so for those of you new to the game, it's a great primer; and for those of you witha few miles behind you, Search Engines News SEO News great scott! great scott! Fri, 11 Jul 2008 15:05:39 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=8308 Posted by great scott! We've got a special guest on Whiteboard Friday this week: Rand! After a few weeks of awesome stuff from our guest stars, Rand was missing the limelight and wanted to get back in front of the camera. So what's the topic? Indexation issues. What do you do when you have a large (or ginormous) site and thousands of your pages simply aren't getting indexed? Well, a lot of times it means you lose clicks and lose business, Search Engines News SEO News great scott! great scott! Sat, 05 Jul 2008 18:00:00 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=8016 Posted by great scott! This week SEOmoz Global Associate, Will Critchlow, talks about one of his many areas of expertise: Reputation Management. We're not talking about press releases and public statement, this is about controlling the SERPs, stealth style. Whether you're playing offense or defense, controlling the search results for yourself or your clients can be an extremely important part of presenting a positive image. Search Engines News SEO News great scott! great scott! Fri, 27 Jun 2008 06:36:43 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=7742 Posted by great scott! This week SEOmoz Global Associate, Tom Critchlow, brings a little PPC funk to our normally organic party. If you've ever thought, "why don't they ever do anything on paid search," here you go: a rapid-fire, 10 minute rundown of some basic PPC strategies everyone should know before they wander the woods of paid clicks. SEOmoz Whiteboard Friday-PPC Basics with Tom Critchlow from Scott Willoughby on Vimeo . Search Engines News SEO News great scott! great scott! Fri, 20 Jun 2008 16:27:57 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=7608 Posted by great scott! Another of our video interviews from SMX Advanced. Rob Kerry of Ayima Search Marketing (often better know as evilgreenmonkey) joins Rand to discuss the damn sneaky process of URL Hijacking. Ever wanted to get domains as strong as Google ranking your content for you? Watch and learn. SEOmoz Whiteboard Interviews-URL Hijacking w/ Rob Kerry from Scott Willoughby on Vimeo . Do you like this post? Search Engines News SEO News great scott! great scott! Wed, 18 Jun 2008 05:34:27 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=7432 Posted by great scott! Those of you who've attended SMX Advanced the last couple of years know that the show ends with the popular, off-white, Give It Up panel that nobody can blog about for 30 days. Well, to satiate the appetites of those who were unable to attend, we assembled our own little Give It Up panel in Whiteboard Studios for this special edition of Whiteboard Friday. SEOmoz Global Associates Will and Tom Critchlow of Distilled , Search Engines News SEO News great scott! great scott! Fri, 13 Jun 2008 07:59:05 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=7405 Posted by great scott! During SMX Advanced last week, we had the chance to invite several awesome search industry personalities to our booth and interview them. We'll be bringing these interviews to you over the next couple of weeks. For the first installment of the SMX Advanced Whiteboard Interviews, Rand talks with Social Media Rockstar, Brent Csutoras , about his recent post on Shoemoney.com . Search Engines News SEO News great scott! great scott! Thu, 12 Jun 2008 18:53:25 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=7115 Posted by great scott! This week we're joined in Whiteboard Studios by Eric Enge of Stone Temple Consulting . Eric knows a thing or two about link building campaigns, so he and Rand discuss the many tactics one can employ when building bulk links, everything from shiny white hat to shady black hat, and everything in between. SEOmoz Whiteboard Friday-Link Building Tactics from White to Black from Scott Willoughby on Vimeo . Search Engines News SEO News great scott! great scott! Sun, 08 Jun 2008 11:04:36 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=6846 Posted by great scott! This week we've got a quick and dirty Whiteboard Friday about how to make use of all of those social media profiles you've been building. The trick: don't let them sit idle! You've got to network them a little in order for them to do you any good (read: links and rank). SEOmoz Whiteboard Friday-Getting Value From Social Media Links from Scott Willoughby on Vimeo . As a quick example, Search Engines News SEO News great scott! great scott! Fri, 30 May 2008 06:12:10 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=6621 Posted by great scott! This week, Rand (semi-reluctantly) takes a look at everybody's favorite new time-waster application: Twitter . He outlines a few points that may help late adopters get over the hump and realize that, while it may seem a little silly, Twitter can actually have considerable social and marketing value to those of us in the search world. Plus, it'll keep you in the know every time Danny Sullivan has a Diet Coke or Michael Gray wants some chocolate. Search Engines News SEO News great scott! great scott! Fri, 23 May 2008 16:49:06 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=6589 Posted by great scott! SEOmoz is very happy to announce that we've recently teamed up with our first ever Global Associate, Distilled . Many of you will know and recognize Will , Duncan and Tom from their participation on the blog. Over the years, we've gotten to know these guys quite well and have been continually impressed by their knowledge, talent, professionalism, expertise and attentiveness to all things SEO. Search Engines News SEO News great scott! great scott! Thu, 22 May 2008 23:40:07 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=6291 Posted by great scott! This week, Rand discusses a few essential strategies to consider when adding a blog to your site. If you want your blog to be readable, enjoyable, and able to generate links and traffic, give this installment of Whiteboard Friday a look. SEOmoz Whiteboard Friday-Blogging for Higher Rankings from Scott Willoughby on Vimeo . Do you like this post? Search Engines News SEO News great scott! great scott! Fri, 16 May 2008 05:57:50 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=5973 Posted by great scott! This week Rand fields another reader inspired topic: Why share content that could possibly be used by your competitors? There are several reasons including Attention, Authority, Credibility, Scalability and Marketing. Watch the video to learn the thought behind how sharing your ideas and content can help you out in all of these areas. SEOmoz Whiteboard Friday - Sharing Content for Fun & Profit from Scott Willoughby on Vimeo . Do you like this post? Search Engines News SEO News great scott! great scott! Fri, 09 May 2008 07:44:56 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=5698 Posted by great scott! This week Rand discusses the topic of Personal Branding. What are the pros and cons of having a personal brand for yourself or within your company? How can you build a personal brand, and what benefits personal branding can have above and beyond corporate branding. Enjoy! SEOmoz Whiteboard Friday-Building a Personal Brand from Scott Willoughby on Vimeo . As Rand mentions in the video, if you'd like to learn more about personal branding, Search Engines News SEO News great scott! great scott! Fri, 02 May 2008 16:27:44 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=5396 Posted by great scott! Business Dog told me to post a quick reminder that the special, deeply discounted Introductory Offer on the new SEO Video Training Series expires Monday. This is likely the best price we'll ever offer on this series, so don't wait, get it before this offer is over! Do you really want to ignore the advice of Business Dog? Do you like this post? Search Engines News SEO News great scott! great scott! Sat, 26 Apr 2008 00:15:04 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=5358 Posted by great scott! This week, Rand discusses a topic inspired by a reader's email: how to get a job in SEO. He discusses many of the prime things one needs to consider and be familiar with before going in to interview with an SEO company. If you've been considering getting into the industry, or you've got an interview coming up, this is definitely worth a watch. SEOmoz Whiteboard Friday-How to Get an SEO Job from Scott Willoughby on Vimeo . Do you like this post? Search Engines News SEO News great scott! great scott! Fri, 25 Apr 2008 06:15:57 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=5173 Posted by great scott! Greetings denizens of the Moz-verse, I interrupt your regularly scheduled Monday to announce the launch of the new SEOmoz Store . It's your one stop shop for all things SEOmoz: PRO Memberships, Guides, and our newest product, The SEO Video Training Series . We'll continue adding products to the store in the future; more Guides, Videos, even Search Spam cards, apparel and who knows what else. But in the mean time, let's talk about this new video series. Search Engines News SEO News great scott! great scott! Mon, 21 Apr 2008 22:16:46 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=5101 Posted by great scott! Sorry for the delayed Whiteboard Friday, folks. You'd think I was asking Rand to drag himself half-way around the world to film the damn thing...jeesh. Nonetheless, this week Rand discusses how SEO campaigns and their results can have a dramatic and valuable impact on your branding efforts. Enjoy! SEOmoz Whiteboard Friday-SEO for Branding from Scott Willoughby on Vimeo . Do you like this post? Search Engines News SEO News great scott! great scott! Sat, 19 Apr 2008 19:21:09 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=4371 Posted by great scott! This week Rand discusses some non-sale conversions you might find on your site-things like RSS feed subscribers, email newsletter sign ups, views of the pricing/services page, etc.-but you might not be tracking. While these actions might not result in direct sales, they can often indicate what's working and not working in your marketing strategy. Search Engines News SEO News great scott! great scott! Fri, 04 Apr 2008 05:16:37 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=4093 Posted by great scott! This week Rand discusses Trust as a ranking factor: how it originated, what it may look like, and how you can use it when planning your link building campaigns. The closer you can get to major authority sites, the more trust your links are likely to have, and as we all know, trusted links are the most powerful links. Whiteboard Friday-Using Trust Rank to Guide Your Link Building from Scott Willoughby on Vimeo . Do you like this post? Search Engines News SEO News great scott! great scott! Fri, 28 Mar 2008 16:56:38 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=3770 Posted by great scott! This week Rand interviews Tanya Vaughan, Global SEO Manager for Hewlett-Packard. As the head of SEO services and programs for such a large company, Tanya frequently works with outside SEO agencies to contract out services. She opens up to Rand about some of the most important things she looks for when sourcing an agency. This is valuable stuff to consider for both in-house folks who work with agencies frequently, Search Engines News SEO News great scott! great scott! Fri, 21 Mar 2008 19:05:03 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=3413 Posted by great scott! This week, Google Webmaster Trends Analyst, Susan Moskwa, stops by Whiteboard studios to discuss some of the secrets that lie within Webmaster Central. From how to use the Google Groups Webmaster Help Forum , to covering your bases before submitting for reinclusion, their new iGoogle gadgets , how to verify subfolders for geo-targeting (and other uses), and what NOT to take away from conferences, Search Engines News SEO News great scott! great scott! Fri, 14 Mar 2008 19:24:38 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=3105 Posted by great scott! Our Week o' Whiteboards draws to a close with the last of our SMX West interviews. This time we've got IndexTools COO, Dennis Mortensen, at the board to talk about what you need to look for when tracking traffic spikes on your site. As Dennis explains, a big spike in traffic isn't always great. We're all familiar with the surge of traffic a front-page spot on a social media site can get you, but what're you really getting from it? Search Engines News SEO News great scott! great scott! Sat, 08 Mar 2008 01:03:05 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=2961 Posted by great scott! Our Week o' Whiteboards keeps chugging along with today's interview of Acquisio President, Marc Poirier. Acquisio has some of the best PPC management software out there (PRO members get a nice discount, wink ) so Marc knows a thing or two about what it takes to keep a large PPC campaign organized, under control and manageable. If you run or manage a paid campaign, you'll definitely want to hear what Marc has to say. Without further ado, Search Engines News SEO News great scott! great scott! Thu, 06 Mar 2008 21:17:27 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=2819 Posted by great scott! Welcome back. I trust you all enjoyed yesterday's SMX Whiteboard Monday with Will Critchlow ? Well, here's round two of our Week o' Whiteboard Interviews from SMX, featuring none other than ShoeMoney himself, Jeremy Schoemaker. Shoe is a true internet marketing superstar if ever there was one. He's also a great guy and a horrible influence in the wee hours after any conference. Search Engines News SEO News great scott! great scott! Tue, 04 Mar 2008 23:29:23 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=2765 Posted by great scott! As promised, here's the first in our series of Whiteboard X-day videos direct from the floor of SMX West. Our first victim is our good friend and extremely active SEOmoz member, Will Critchlow of Distilled . Will and his business partner, Duncan Morris, came in from London for SMX West and it was great to see them both. As a London-based firm, they have a number of international clients and the ranking discrepancy between . Search Engines News SEO News great scott! great scott! Tue, 04 Mar 2008 01:35:46 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=2671 Posted by great scott! Man-oh-man, it's been a busy week, folks. As many of you know, a big chunk of the Mozplex relocated to Santa Clara this week for SMX West. The show went off smashingly and we managed to get several guests to do Whiteboard videos with us on the Expo Hall floor. What's this mean for you? It means next week will be filled with Whiteboard Monday, Tuesday, Wednesday, Thursday and (of course) Friday! Today though, Search Engines News SEO News great scott! great scott! Fri, 29 Feb 2008 23:27:59 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=2337 Posted by great scott! Everybody in the SEO world knows that SMX West starts tomorrow but, while I'm definitely looking forward to seeing some familiar faces in Santa Clara, I'm currently in Las Vegas for Affiliate Summit. "Why," you may ask, "are you attending Affiliate Summit , Scott? SEOmoz isn't involved in affiliate marketing..." Well, it's Vegas and there's a huge party at Tao tonight and that should be reason enough, but wait, there's more! Search Engines News SEO News great scott! great scott! Tue, 26 Feb 2008 00:44:41 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=2088 Posted by great scott! Hey Gang, This week we're going to piggy-back a little on last week's Whiteboard Friday that discussed how to increase your blog's visibility . So you get readers to your site, now, how do you keep them there? Well the direct answer is great content . Create awesome material that keeps your readers interested and engaged and they'll keep coming back for more. Beyond that, they may even hit the " Koolaid Point " and become fans and evangelists for you, Search Engines News SEO News great scott! great scott! Fri, 22 Feb 2008 09:08:29 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=1678 Posted by great scott! Hey Gang, welcome to a very special edition of Whiteboard Friday. Why is it special? A couple of reasons: First, Rand's discussing one of his favorite topics, blogging, and second, we decided to get a little crazy this week...you'll see what I mean when you watch the video. Apart from the ridiculous theatrics, Rand discusses why it's important for bloggers to try and make friends and influence people. Search Engines News SEO News great scott! great scott! Thu, 14 Feb 2008 11:22:39 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=1094 Posted by great scott! Hey Gang! This week Rand talks to NetConcepts' CEO, Stephan Spencer , about cloaking and redirection via black hat, gray hat, and white hat methods. This is pretty high-level stuff but incredibly interesting, even if it is of questionable Glegality (that's Google Legality, heyooo!). Is it effective? It sure as hell can be. Will it get you into trouble? Well, only if you get caught I suppose, Search Engines News SEO News great scott! great scott! Thu, 20 Dec 2007 09:58:53 GMT