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<title>randfish News Archive</title>
<dc:creator>randfish</dc:creator>
<description>Latest search engine news blog articles from randfish.</description>
<link>http://www.seocentro.com/seo-archives/author/randfish.html</link>
<dc:title>randfish News Archive</dc:title>
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<title>Which Social Media Platforms Work Best For Your SEO Efforts?</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=13255</link>
<description>Posted by randfish The SEO world, particularly the blogosphere and forum chatter, is overwhelmed with talk of how to leverage social media sites for SEO value. Tonight, I'm curious - which types of social media platforms do you actually get the most direct SEO benefit from? Think classic SEO - higher rankings and more search traffic. Which slice of social media sites help you achieve this goal? Which Social Media Platform Has Helped You the Most with SEO?</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>randfish</category>
<dc:creator>randfish</dc:creator>
<pubDate>Wed, 19 Nov 2008 06:24:03 GMT</pubDate>
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<title>8 Ways to Buy Links Without "Buying Links"</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=13172</link>
<description>Posted by randfish This post is sourced from my presentation at Pubcon on the Linkfluence: How to Buy Links with Maximum Juice and Minimum Risk panel. Since it received such positive feedback and a lot of requests for sharing, I thought I'd do so in a more referenceable way here on the blog. If you'd like to download the slide deck, you can find it here in Powerpoint format . 8 Ways to Buy Links Without "Buying Links" Matt Cutts' webspam team,</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>randfish</category>
<dc:creator>randfish</dc:creator>
<pubDate>Mon, 17 Nov 2008 09:15:40 GMT</pubDate>
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<title>Differential Diagnosis: A Broken Website Ranking Atop Google</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12952</link>
<description>Posted by randfish As I was stumbling around the web today, building some slides out for my Pubcon sessions next week, I came across some search results I couldn't help but blog about. Have a peek: Check out that fourth result from hugthecook.com. It's currently down, and has been that way since at least October 20th (when Google's cache shows the "invalid website" page). The last date I can confirm it was up and available is January of 2008 , when Archive.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>randfish</category>
<dc:creator>randfish</dc:creator>
<pubDate>Sat, 08 Nov 2008 22:14:37 GMT</pubDate>
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<title>How to Find the Spam You're Linking To</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12891</link>
<description>Posted by randfish Today, between meetings at the office, I had a brief IM chat with Jane, whose globetrotting ways have taken her to the UK for SMX London . Jane noted that our website - www.seomoz.org - was up for review on a search engine panel today, and received generally positive feedback from the engineers. One notable exception, however, was the fact that several engines commented that we were linking to a small handful of scuzzy, no-good,</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>randfish</category>
<dc:creator>randfish</dc:creator>
<pubDate>Thu, 06 Nov 2008 16:44:17 GMT</pubDate>
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<title>Pubcon Next Week: Sessions, Party, Werewolf Games and More</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12819</link>
<description>Posted by randfish Next Tuesday, Pubcon Las Vegas 2008 kicks off, and we're sending a big cadre of mozzers to the show. For the first time ever, SEOmoz will have a booth at Pubcon, so please stop by, check out Linkscape, Trifecta and our other PRO tools and get a special Pubcon show discount on SEOmoz PRO membership.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>randfish</category>
<dc:creator>randfish</dc:creator>
<pubDate>Wed, 05 Nov 2008 00:42:10 GMT</pubDate>
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<title>Which Presidential Candidate do SEOs Prefer?</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12799</link>
<description>Posted by randfish Today is Election Day in the United States, and by most accounts, an exceptionally important and historic one. I thought it would be valuable to get a look at the world of SEOs and how we're generally choosing to cast our ballots. There have been a few endorsements around the tech world: Eric Schmidt of Google endorsed Barack Obama Tim O'Reilly (of O'Reilly Publishing) endorsed Barack Obama Lawrence Lessig, the founder of Creative Commons,</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>randfish</category>
<dc:creator>randfish</dc:creator>
<pubDate>Tue, 04 Nov 2008 17:10:14 GMT</pubDate>
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<title>An Addiction to Search Rankings, Election Polls and NFL Scores</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12754</link>
<description>Posted by randfish Going through SEOmoz's Indextools analytics recently, I noticed that while the popularity of tools like Linkscape &amp; Trifecta have been growing rapidly, they're still not yet on par with our most popular tool, the Rank Checker : There are tens of thousands of reports run each month on it - across every engine and TLD combination. Granted, it's a time saver, generally accurate and pretty reliable, but it still surprised me. After all, rank checking is,</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>randfish</category>
<dc:creator>randfish</dc:creator>
<pubDate>Mon, 03 Nov 2008 07:45:01 GMT</pubDate>
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<title>Headsmacking Tip #9 - Vertical Content Can Earn You Links</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12627</link>
<description>Posted by randfish For the next in our headsmacking series, I thought we'd look at the ever-challenging task of bringing links to your site. Though it may seem daunting, sprinkling some creativity on the link acquisition puzzle can definitely make the process easier (and sometimes, more fun, too). One of the strategies that seems to elude many site owners and marketers is that of leveraging their vertical content to help earn links.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>randfish</category>
<dc:creator>randfish</dc:creator>
<pubDate>Thu, 30 Oct 2008 06:35:06 GMT</pubDate>
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<title>SEO Diagnosis: User-Generated Duplicate Content</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12518</link>
<description>Posted by randfish The Problem: You run a website that allows for user-generated content like job listings, rental properties, classified ads, personals or even UGC products (think eBay or Etsy). Thoughtless users, thinking only of themselves and the time they're going to save, wreck your SEO by posting the same content they've put up on ten of your competitor's sites. This creates duplicate content issues for you instead of that dream of Web 2.0 SEOs - free, unique content.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>randfish</category>
<dc:creator>randfish</dc:creator>
<pubDate>Tue, 28 Oct 2008 06:43:47 GMT</pubDate>
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<title>SEO Company Search Results - An Embarrassment to Google and the other Engines</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12469</link>
<description>Posted by randfish One of the central goals of all the major search engines has always been to limit the extent to which manipulative activity could affect the top search results. It's been my general opinion that there's no better place to start this enforcement than our field - search engine optimization - and the SEO companies that offer this service. After all,</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>randfish</category>
<dc:creator>randfish</dc:creator>
<pubDate>Mon, 27 Oct 2008 08:16:29 GMT</pubDate>
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<title>Screencast Tuesday: A Walk Through the Basics of Applying Linkscape for SEO</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12325</link>
<description>Posted by randfish Our intrepid developer/sysadmin Mel Gray offered in an email thread today to help me build a screencast for Linkscape and I couldn't resist. In the video, I walk through a relatively live (hence some wait times and even some unexpected data) demo of using the tool to find out more about the folks ranking well for the search phrase "camping gear" at Google. The video is about 12 minutes in length,</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>randfish</category>
<dc:creator>randfish</dc:creator>
<pubDate>Wed, 22 Oct 2008 07:38:24 GMT</pubDate>
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<title>The Disconnect in PPC vs. SEO Spending</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12275</link>
<description>Posted by randfish There's a big disconnect in the way marketing dollars are allocated to search engine focused campaigns. Let me highlight: Not surprisingly, search advertising should continue to be the largest category, growing from $9.1 billion in 2007 to $20.9 billion in 2013. - Source: C|Net News , June 30, 2008 OK. So companies in the US spent $10 Billion last year on paid search ads, and even more this year. How about SEO? SEO: $1.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>randfish</category>
<dc:creator>randfish</dc:creator>
<pubDate>Tue, 21 Oct 2008 07:42:46 GMT</pubDate>
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<title>Hiring at the mozPlex - SEOmoz Wants You!</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12120</link>
<description>Posted by randfish For the first time in nearly 2 years, SEOmoz is hiring for a Search Engine Optimization specialist. We've got more consulting requests than ever, lots of work to do to improve our tools and our PRO membership and we need to grow our SEO team. Thus, we're seeking the best and brightest the SEO world has to offer - someone who can bring expertise, experience and insight to every aspect of our business.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>randfish</category>
<dc:creator>randfish</dc:creator>
<pubDate>Wed, 15 Oct 2008 21:20:50 GMT</pubDate>
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<title>PageRank Sculpting: Parsing the Value and Potential Benefits of Sculpting PR with Nofollow</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12092</link>
<description>Posted by randfish Thanks to the SEOmoz Q+A , we get to monitor a lot of the hot button issues that hit the SEO world, and as Jane noted to me during a meeting today, they always seem to come in waves. The latest buzz (and flurry of questions) comes around the practice of PageRank Sculpting. We've discussed this topic in some detail previously on SEOmoz ( 1 , 2 and 3 ) and recently published a guide . However, with renewed interest comes a need for renewed focus.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>randfish</category>
<dc:creator>randfish</dc:creator>
<pubDate>Wed, 15 Oct 2008 07:19:40 GMT</pubDate>
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<title>6 Lessons from the Search Engineers at SMX East</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=11994</link>
<description>Posted by randfish During the final day of SMX East, Nick and I sat in a fascinating session where search engineers from Google, Yahoo! and Microsoft all answered questions posed by the audience and filtered by moderator, Danny Sullivan. I have, in my 5 years of search conferences, attended numerous sessions like this, but I must say that this was, if not the best one I've attended, very close to it. The questions were excellent and the responses were forthright, honest,</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>randfish</category>
<dc:creator>randfish</dc:creator>
<pubDate>Mon, 13 Oct 2008 05:48:15 GMT</pubDate>
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<title>How to Use Comparative Knowledge of Links &amp; mozRank</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=11845</link>
<description>Posted by randfish One of my favorite, easy-to-use features in Linkscape is the ability to compare pages and domains side-by-side to see which ones have earned what relative quantities of links. For example, I was curious to see how people linked to SEOmoz (since we're on a .org and I see lots of links to .com). Linkscape to the rescue: Obviously, www.seomoz.org is the most linked-to and highest mozRank of the pages,</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>randfish</category>
<dc:creator>randfish</dc:creator>
<pubDate>Wed, 08 Oct 2008 05:49:42 GMT</pubDate>
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<title>Announcing SEOmoz's Index of the Web and the Launch of our Linkscape Tool</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=11758</link>
<description>Posted by randfish After 12 long months of brainstorming, testing, developing, and analyzing, the wait is finally over. Today, I'm ecstatic to announce some very big developments here at SEOmoz. They include: An Index of the World Wide Web  30 Billion pages (and growing!), refreshed monthly, built to help SEOs and businesses acquire greater intelligence about the Internet's vast landscape Linkscape  a tool enabling online access to the link data provided by our web index,</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>randfish</category>
<dc:creator>randfish</dc:creator>
<pubDate>Mon, 06 Oct 2008 09:17:26 GMT</pubDate>
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<title>Branding Strategies for Your Social Media Profiles on the Web</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=11686</link>
<description>Posted by randfish If your job or current tasklist includes building a social media strategy for your organization (or yourself, personally), you should be thinking about the branding created by the profiles you create. The profile name, the image you use as an icon or avatar, the webpage you link to and the words you use to describe yourself have a significant impact in how you're perceived and how you're remembered across the web.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>randfish</category>
<dc:creator>randfish</dc:creator>
<pubDate>Fri, 03 Oct 2008 07:08:50 GMT</pubDate>
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<title>Headsmacking Tip #8: Give Your SEO Campaigns Time to Take Effect</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=11589</link>
<description>Posted by randfish It's been a few weeks since I last posted a headsmacker, but this topic has been begging for some exposure. Recently we've worked with some fellow SEOs who've felt the harsh constraint of overly eager, impatient management. They're campaigns followed solid tactics, stuck to best practices and even had some smart, creative elements, but after a month of middling results, the execs requested that our friends move on to "higher ROI projects." To be fair,</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>randfish</category>
<dc:creator>randfish</dc:creator>
<pubDate>Wed, 01 Oct 2008 07:08:19 GMT</pubDate>
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<title>Popular Stories Widgets - Great for Visitors and Surprisingly Valuable for SEO, Too</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=11516</link>
<description>Posted by randfish It should come as no surprise that having a widget or sidebar element on a news, blog or articles website is great for traffic and page views. Online outlets have been using them to boost readership, email-a-friend features and page views per session counts for years. But, did you know that they're also great for SEO? Let's take a look at some examples, and investigate the myriad of benefits "most popular" sections provide: Slate.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>randfish</category>
<dc:creator>randfish</dc:creator>
<pubDate>Mon, 29 Sep 2008 16:58:15 GMT</pubDate>
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<title>Our Secret Project: Codename Carhole, is Set to Release on Oct. 6th at SMX East</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=11327</link>
<description>Posted by randfish It's almost here. This is the project I've been dreaming of launching since 2003 and after 12 months of research and development and an extremely large investment (especially for a small company like SEOmoz), we're nearly at the finish line. On October 6th, SEOmoz will introduce a lot of substantial changes to our website, including: A New Design , courtesy of our extremely talented new designer, Matt Heilman. A New PRO UI ,</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>randfish</category>
<dc:creator>randfish</dc:creator>
<pubDate>Wed, 24 Sep 2008 08:38:38 GMT</pubDate>
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<title>Dynamic URLs vs. Static URLs - The Best Practice for SEO is Still Clear</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=11322</link>
<description>Posted by randfish Google's got a blog post out today (and SELand covers it ) about how they now recommend that webmasters and site owners DO NOT rewrite their ugly dynamic URLs to be clean and static. What's the reasoning behind this? We've come across many webmasters who, like our friend, believed that static or static-looking URLs were an advantage for indexing and ranking their sites.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>randfish</category>
<dc:creator>randfish</dc:creator>
<pubDate>Wed, 24 Sep 2008 01:45:33 GMT</pubDate>
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<title>A Half Dozen Random Thoughts from the World of Tech News</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=11272</link>
<description>Posted by randfish After a long trip out of town, I'm back in Seattle and reading the tech news roundups tonight, so I thought I'd share a few of my thoughts and start some hopefully productive discussions as well. Knol is losing out to Wikipedia according to Farhad Manjoo of Slate . First, a big sigh of relief. Second, bewilderment at why Google didn't do it right (BTW - if they had wanted to do it right, might I suggest following in Yelp's footsteps with intelligent,</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>randfish</category>
<dc:creator>randfish</dc:creator>
<pubDate>Tue, 23 Sep 2008 07:10:49 GMT</pubDate>
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<title>Establishing Guiding Principles at SEOmoz</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=11243</link>
<description>Posted by randfish A year ago I wrote about Jim Collins' book - Good to Great - on the blog and invited companies and organizations to ask themselves how they stacked up to the qualities that make a company "great." Today, after a long and at times, challenging, process, SEOmoz is moving one step further in striving for that goal by formally announcing our guiding principles.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>randfish</category>
<dc:creator>randfish</dc:creator>
<pubDate>Mon, 22 Sep 2008 17:45:49 GMT</pubDate>
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<title>What Does the Stock Market Implosion Mean for Your Online Business?</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=11105</link>
<description>Posted by randfish The news this week is pretty dire. On the heels of the US Government's bailout of Freddie Mac, Fannie Mae and AIG Financial, stock markets in the US, Russia, Japan and elsewhere are suffering tremendous losses. The NYTimes paints a linkbait-worthy, interactive picture of the financial industry's collapse. If you're anything like me, this news brings on some anxiety and fear - neither of which are good for startup businesses or those seeking to grow. Thus,</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>randfish</category>
<dc:creator>randfish</dc:creator>
<pubDate>Thu, 18 Sep 2008 09:14:29 GMT</pubDate>
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<title>Headsmacking Tip #7 - Enforce Link Attribution for Your Work</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10857</link>
<description>Posted by randfish In the world of SEO, every link matters, and every link that can be earned, should be - it's the principle of "optimization." Yet, to this day, even many companies and sites that are focused on growing their search traffic don't think about optimizing the links they've earned. Case-in-point: The web forum software company, VBulletin . Have a look at these search results - allintitle:powered by vbulletin -site:vbulletin.com .</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>randfish</category>
<dc:creator>randfish</dc:creator>
<pubDate>Thu, 11 Sep 2008 08:43:03 GMT</pubDate>
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<title>6 Unique Content Ideas to Boost Your Website's Value &amp; Link-Worthiness</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10806</link>
<description>Posted by randfish The "build great content" advice is clearly overused , but for good reason - great content attracts great links and the invaluable attention of the Linkerati . The only problem is... what makes great content? And more specifically, where can you get these content ideas? Well, I can't solve all these issues, but I figured a short post highlighting a few of my favorite (and more unique) content techniques would be valuable.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>randfish</category>
<dc:creator>randfish</dc:creator>
<pubDate>Wed, 10 Sep 2008 07:53:03 GMT</pubDate>
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<title>Re-Building My Firefox Sidebar (and Ranking the SEO Blogs)</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10700</link>
<description>Posted by randfish In November of last year, I updated my Firefox Sidebar to contain all the sites and tools on the web I regularly need. Today, I've done that again and, in the process, re-compiled and re-ordered my list of search-related blogs according to my personal preferences. Since I'm heading out of town for 2 weeks starting Tuesday (getting married, then a short vacation), this should give anyone who's in need of more to read a solid solution.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>randfish</category>
<dc:creator>randfish</dc:creator>
<pubDate>Mon, 08 Sep 2008 08:02:10 GMT</pubDate>
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<title>Why Reputable SEO Firms Don't Promise Guaranteed Search Engine Rankings</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10529</link>
<description>Posted by randfish Tonight, I received an email with a familiar question, asking why the top companies providing SEO consulting and development services rarely ever provide guarantees (and virtually never use it as a marketing tactic). Since the subject has been popping up of late , and since we're just emerging from the summer lull, I thought it was as worthy a time as any to address persistent concerns.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>randfish</category>
<dc:creator>randfish</dc:creator>
<pubDate>Wed, 03 Sep 2008 06:51:41 GMT</pubDate>
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<title>The X-Files of Google: 10 Inexplicably Weird Search Results</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10466</link>
<description>Posted by randfish Sometimes you come across a set of search results that just don't make any sense. For most ordinary users, I suspect they probably just move on to the next query, but for those of us deeply embedded in the world of search and SEO, these noggin'-scratchers just keep on itchin'.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>randfish</category>
<dc:creator>randfish</dc:creator>
<pubDate>Tue, 02 Sep 2008 13:49:54 GMT</pubDate>
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<title>Whiteboard Friday: A Farewell to Pagination</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10388</link>
<description>Posted by randfish Scott's out of town this week, hiking in Alaska, so I'm posting in his place. This week on Whiteboard Friday, I wanted to address the thorny and troublesome issue of pagination. I've talked about pagination problems in the past on SEOmoz, but it's one of those subjects that deserves some additional attention.   SEOmoz Whiteboard Friday - Solving Pagination Problems from Scott Willoughby on Vimeo .</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>randfish</category>
<dc:creator>randfish</dc:creator>
<pubDate>Fri, 29 Aug 2008 01:01:03 GMT</pubDate>
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<title>SEOmoz Introduces New Blog &amp; Content Guidelines (in a Good Way)</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10377</link>
<description>Posted by randfish In just a few weeks, the SEOmoz blog will be celebrating its 4th birthday (the tools and some of the content has been around since 2003, but we think of October 2004 as the formal inception date). In that time, we've come a long way and attracted many of the best and brightest from the search community to participate and communicate through the Blog &amp; YOUmoz. Up until now, though, we've never had any formal rules governing that participation. To be honest,</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>randfish</category>
<dc:creator>randfish</dc:creator>
<pubDate>Thu, 28 Aug 2008 19:16:15 GMT</pubDate>
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<title>The Vast, Pacific Horizon</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10306</link>
<description>Posted by randfish Sunday night. Rays of sunshine are pouring in heat through the skies above Los Angeles, penetrating the plane's interior despite the drawn windowshades. Mystery Guest is next to me, reading a book we picked up on the Santa Monica pier today, and a Macromedia Flash document is calling to me from the desktop tray, but I'm in the writing mood, so it'll have to wait a little longer.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>randfish</category>
<dc:creator>randfish</dc:creator>
<pubDate>Wed, 27 Aug 2008 08:12:44 GMT</pubDate>
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<title>Headsmacking Tip #6 - Test with Paid Search Before You Target with SEO</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10258</link>
<description>Posted by randfish This may seem like old hat to many SEOs, but it's a tip that never fails to get an "oh yeah!" during client meetings. The concept is simple - in any given search engine optmization campaign, you are naturally going to form a list of high-traffic, (perceived) high value keywords that are an idealistic goal for your site to dominate. For a site like SEOmoz, those might be the highly competitive terms like "SEO" or "Search Engine Optimization,</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>randfish</category>
<dc:creator>randfish</dc:creator>
<pubDate>Tue, 26 Aug 2008 07:31:40 GMT</pubDate>
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<title>Sigh... More Ignorance About SEO</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=9983</link>
<description>Posted by randfish As I said, blogging is light this week, but I couldn't help but notice this thread at Metafilter . How can we fight against such entrenched, misinformation and stereotypes? SEO people remind me of "weight weenies" in the bicycle world. Instead of focusing on training and riding and getting faster through practice, weight weenies obsess over how many grams lighter their new water bottle cage is,</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>randfish</category>
<dc:creator>randfish</dc:creator>
<pubDate>Tue, 19 Aug 2008 07:24:38 GMT</pubDate>
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<title>The Top 10 Reasons Blogging Will Be Light on SEOmoz for the Next Week</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=9920</link>
<description>Posted by randfish No intro, just right to the content: #10 - Jane's been on vacation for two weeks and we've gotten a bit behind with Q+A . #9 - It's the two slowest weeks of the working year (apart from Xmas), and the dev team is buckling down ( as per Seth's advice ) to shoot for our October Launch. #8 - You shouldn't be reading SEOmoz, you should be watching the Olympics! Between Phelps, Bolt, Luskin &amp; Johnson,</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>randfish</category>
<dc:creator>randfish</dc:creator>
<pubDate>Mon, 18 Aug 2008 08:40:43 GMT</pubDate>
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<title>Headsmacking Tip #5 - Link Building through Conservation</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=9819</link>
<description>Posted by randfish This tip is probably one of the simplest ways to gain links through conservation. A lot of SEO advice talks about double-checking links that point to 404 pages, as these are lost potential. If a link points to a page that doesn't resolve, it's generally accepted wisdom that the engines won't give any benefit to the domain or any particular page. Certainly,</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>randfish</category>
<dc:creator>randfish</dc:creator>
<pubDate>Thu, 14 Aug 2008 04:09:08 GMT</pubDate>
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<title>How Much Do You Know About / Use Yahoo!'s Site Explorer and Link Data</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=9775</link>
<description>Posted by randfish Yahoo!, through both Site Explorer and their advanced link search operators, provides the most robust link data currently available on the web. Despite this offering, and in spite of some excellent blog posts and resources on this subject ( 1 , 2 , 3 ), it seems that not everyone doing SEO professionally is familiar with how to use Yahoo!'s data to the fullest extent. Even worse, we might not all be aware of how critical it is to measure,</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>randfish</category>
<dc:creator>randfish</dc:creator>
<pubDate>Wed, 13 Aug 2008 00:34:41 GMT</pubDate>
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<title>The It Getters</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=9590</link>
<description>Posted by randfish Some people just "get" the web. I don't know how to explain this phenomenon effectively or convey a reasonable set of criteria upon which a person could be judged, but there's no doubt about it. I think back to the first time I heard Greg Boser or Jessie Stricchiola  speak at a conference, the first few blog posts I read at MindValleyLabs , the SEOmoz comments I read from Shor ,</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>randfish</category>
<dc:creator>randfish</dc:creator>
<pubDate>Thu, 07 Aug 2008 08:58:56 GMT</pubDate>
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<title>The Most Valuable Lesson I Learned When Pursuing a Finance Major</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=9537</link>
<description>Posted by randfish Not many people know that I actually attended the University of Washington in Seattle and worked, briefly, towards a degree in finance, thinking that maybe I'd abandon all this Internet nonsense and pursue a career on Wall Street. It was a long time ago (in web years), and I dropped out of the program two classes away from graduation to dedicate more time to the company that would become SEOmoz (in 2001). Before I did, though,</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>randfish</category>
<dc:creator>randfish</dc:creator>
<pubDate>Wed, 06 Aug 2008 07:54:01 GMT</pubDate>
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<title>Nailing the Coffin Shut on the "Don't Link to External Sites" Philosophy</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=9472</link>
<description>Posted by randfish Rare is the month that goes by when the spectre of the none-too-solid argument for hoarding link PageRank and link juice doesn't rear its ugly head. And since I've just spent the last 5 hours on Q+A duty (as our beloved Q+A manager, Jane, is on vacation), and in need of a short punchy post, I'll make this brief. Arguments against linking out to other sites: If the original PageRank formula holds true,</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>randfish</category>
<dc:creator>randfish</dc:creator>
<pubDate>Tue, 05 Aug 2008 07:49:49 GMT</pubDate>
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<title>Headsmacking Tip #4: Use Keyword Variations with Matching Intent Together</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=9429</link>
<description>Posted by randfish For this week's tip (see #1 , #2 and #3 in the series) , I thought we'd quickly run through an issue that, early in my SEO career, frequently confused me (and seems to trip up lots of sites today, too). The concept is simple - given a page that's ranking well for keyword "A" some folks make the mistake of targeting close variations of "A" on separate pages without good justification. Here's a quick example: Sometimes,</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>randfish</category>
<dc:creator>randfish</dc:creator>
<pubDate>Mon, 04 Aug 2008 09:07:59 GMT</pubDate>
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<title>Comparing Search Engine Performance: How does Cuil Stack Up to Google, Yahoo!, Live &amp; Ask</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=9244</link>
<description>Posted by randfish This week marked the arrival of Cuil on the search engine scene. Being a huge fan of search technology and how search engines work in general, I've been spending some time playing around with the new service and thought it would be valuable to expose my data on how the classic market leaders - Google , Yahoo! , Live &amp; Ask compare to the newcomer. When judging the value and performance of a major web search engine,</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>randfish</category>
<dc:creator>randfish</dc:creator>
<pubDate>Wed, 30 Jul 2008 00:08:33 GMT</pubDate>
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<title>My "Give It Up" Presentation from SMX Advanced in Blog Format</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=9201</link>
<description>Posted by randfish In June of this year, I presented on the "Give It Up" panel at SMX Advanced . Although some of the material shared by panelists during that session was gray and black hat, my presentation was nearly entirely white hat, and I think that these tips should prove valuable for anyone in the SEO industry. This presentation was broken into 3 parts, and I'll maintain that segmentation here on the blog. #1) Searching for Links In this section,</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>randfish</category>
<dc:creator>randfish</dc:creator>
<pubDate>Tue, 29 Jul 2008 07:44:27 GMT</pubDate>
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<title>Exposing Gray/Black Hat Information - What Should SEOmoz Do?</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=9137</link>
<description>Posted by randfish For a long time, I've held the personal belief that to be the best search marketer you can be requires knowledge of a vast information set. This includes black hat tactics - the unethical, the illegal and those that merely violate a website's TOS or search engine's guidelines (or walk that fine line). Naturally, the SEO blogosphere has a number of places where this material is discussed, from forums and blogs to wikis and articles,</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>randfish</category>
<dc:creator>randfish</dc:creator>
<pubDate>Sun, 27 Jul 2008 05:21:39 GMT</pubDate>
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<title>Optimizing for Multiple Word Order Search Phrases</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=9032</link>
<description>Posted by randfish SEOmoz member, Michael Janik wrote to me last week and asked about how to optimize for multiple word order search phrases. I think it's an excellent topic, and one that we haven't covered well in the past. The issue arises from keyword phrases that receive search queries in different formats, for example: Restaurant Reviews Seattle Reviews Seattle Restaurants Seattle Restaurant Reviews Looking at the search results,</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>randfish</category>
<dc:creator>randfish</dc:creator>
<pubDate>Thu, 24 Jul 2008 07:49:41 GMT</pubDate>
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<title>Search Engine Optimization in Haiku</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=8981</link>
<description>Posted by randfish It's been a long day and I'd love a little break Let's try some Haiku Describe SEO With your finest 5-7-5 syllable poem SEOmoz shirt to the winner in comments Vote below with thumbs I'll start things off with my own stab at the topic and then it's your turn Our battleground's set 25 billion URLs and a hidden link graph Some very quick rules One entry per member; we end at noon, Thursday Do you like this post?</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>randfish</category>
<dc:creator>randfish</dc:creator>
<pubDate>Wed, 23 Jul 2008 07:03:03 GMT</pubDate>
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<title>Headsmacking Tip #3: Run Your Blog Post Titles Through Keyword Research Before You Hit Publish</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=8938</link>
<description>Posted by randfish I'm getting to like this series :-) (see #1 and #2 ). This week, I thought I'd talk about a tip that might cause mild concussions if you haven't been doing it. That's right, it's the ultra-simple, "research before you post" technique for bloggers. The basic tenet goes something like this - if your blog has any reasonable quantity of link equity and ranking ability, chances are that every blog post has the opportunity to earn you ongoing search traffic.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>randfish</category>
<dc:creator>randfish</dc:creator>
<pubDate>Tue, 22 Jul 2008 07:48:44 GMT</pubDate>
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<title>What Part of the SEO Process is Hardest for You?</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=8881</link>
<description>Posted by randfish Every SEO has their strong points and their weak ones. For me, subjects like content creation and keyword research have always come naturally, but others like methodically using analytics data to improve and running manual link building campaigns have always been a struggle. Today, I'd thought it would be interesting to get a bit self-critical and talk about those items on the SEO-to-do-list that cause us the greatest struggles.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>randfish</category>
<dc:creator>randfish</dc:creator>
<pubDate>Mon, 21 Jul 2008 08:11:00 GMT</pubDate>
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<title>An SEOmoz PRO Tip (For Everyone) &amp; Feedback About the PRO UI</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=8811</link>
<description>Posted by randfish Lots and lots of people sign up for SEOmoz's PRO membership , and I have to tell you that on a personal level, every single one makes me feel honored, humble and yes, even a bit guilty about reading comic books last night instead of working on new tools/q+a/tips/etc. One of the big frustrations PRO members have, though, is that they can't find (or don't even know about) a lot of the cool stuff PRO membership provides. For example, at SMX Advanced,</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>randfish</category>
<dc:creator>randfish</dc:creator>
<pubDate>Thu, 17 Jul 2008 23:00:22 GMT</pubDate>
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