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<title>rebecca News Archive</title>
<dc:creator>rebecca</dc:creator>
<description>Latest search engine news blog articles from rebecca.</description>
<link>http://www.seocentro.com/seo-archives/author/rebecca.html</link>
<dc:title>rebecca News Archive</dc:title>
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<title>Pubcon Recap: Booths, Beginners, and Bashes</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=13225</link>
<description>Posted by rebecca Pubcon came and went last week in a red-eyed whirlwind (I can never wake up in Las Vegas without emptying a half bottle of Visine in each eye). I actually didn't attend any sessions except for the two panels I spoke on and the Five Microphones and a Blogger session, but I'll get to that later. First I want to talk about our booth we displayed. Boothin' It Up, Gangsta Style Our booth and main demo screen The Pubcon expo hall seemed much smaller than last year.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>rebecca</category>
<dc:creator>rebecca</dc:creator>
<pubDate>Tue, 18 Nov 2008 16:13:35 GMT</pubDate>
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<title>Roundup Thursday for the Week of 11/2/08</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12917</link>
<description>Posted by rebecca Stories, news, and other notable items from the past week:  Are you going to Pubcon? Do you enjoy kicking ass? If you answered "yes" to those questions then you're in luck! Rae Hoffman is giving away a ticket to meet Shawn Tompkins and learn some MMA 101 while you're networking in Vegas next week. All you have to do is leave a comment over on Rae's blog about why you kick ass. If your comment is the best, you'll win the free ticket!</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>rebecca</category>
<dc:creator>rebecca</dc:creator>
<pubDate>Fri, 07 Nov 2008 09:39:00 GMT</pubDate>
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<title>Customer Service and Reputation Management the Twitter Way: A Case Study</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12902</link>
<description>Posted by rebecca Last year I bought Comcast's NBA League Pass, which gave me access to the entire season of NBA basketball games. My brother egged me on to order it so he could use my online login and watch streaming games at home in Michigan (his cable provider didn't offer League Pass). A couple weeks ago I received a letter from Comcast informing me that they've auto-renewed me for NBA League Pass this year and that if I don't want to renew I'd have to cancel.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>rebecca</category>
<dc:creator>rebecca</dc:creator>
<pubDate>Thu, 06 Nov 2008 20:31:11 GMT</pubDate>
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<title>Roundup Thursday for the Week of 10/26/08</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12666</link>
<description>Posted by rebecca Stories, news, and other notable items from the past week: On Thursday, November 6th, Exact Target and Marketing Sherpa are launching a free, 8-part webinar series . They'll be extracting actionable intelligence from Marketing Sherpa's new 2009 Email Benchmark Guide. If you attend any of the sessions you'll receive $100 off the guide and $400 off Marketing Sherpa's Email Summit being held in March. Loren Baker, Dave Snyder,</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>rebecca</category>
<dc:creator>rebecca</dc:creator>
<pubDate>Thu, 30 Oct 2008 20:10:02 GMT</pubDate>
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<title>Are You Forcing Your Users to Superfluously Click?</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12569</link>
<description>Posted by rebecca Unnecessary clicks really put the "super" in "superfluous," yet we run into them all the time. Whether they're the fancy yet impractical creation by a site designer, a lazy workaround courtesy of an apathetic developer, or a misguided "I've been trying to architect this site for two months now and I can no longer see straight" decision by an SEO, these seemingly innocent clicks can have a negative impact on conversion rates or, simply put,</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>rebecca</category>
<dc:creator>rebecca</dc:creator>
<pubDate>Wed, 29 Oct 2008 01:08:23 GMT</pubDate>
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<title>Roundup Thursday for the Week of 10/19/08</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12431</link>
<description>Posted by rebecca Stories, news, and other notable items from the past week: Dwight Silverman criticizes Valleywag writer Paul Boutin, who said that blogs are becoming obsolete and that nowadays all blogs are a "tsunami of paid bilge." Never mind the fact that Paul works fulltime at the SiliValley gossip blog. What a butthole. Scary SEO is taking place today and tomorrow in Boca Raton, Florida.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>rebecca</category>
<dc:creator>rebecca</dc:creator>
<pubDate>Fri, 24 Oct 2008 18:07:32 GMT</pubDate>
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<title>Have a Commercial Website? Then Digg Won't Like You</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12399</link>
<description>Posted by rebecca I'm a fan of Digg and visit it every day to read various stories and check out what's new. Every so often I comment on stories and submit stuff. I get a "woo hoo!" feeling whenever one of my comments gets a bunch of diggs or when a submission hits the home page, which, combined with the site's content and news stories, keeps me coming back for more. Sure, lots of people bash Digg for being juvenile and too much of a boys' club,</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>rebecca</category>
<dc:creator>rebecca</dc:creator>
<pubDate>Thu, 23 Oct 2008 19:59:05 GMT</pubDate>
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<title>Learning a Little About Email Marketing</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12317</link>
<description>Posted by rebecca I don't know a whole lot about email marketing, but I enjoy studying the marketing emails I receive and identifying the ones that are more effective than others. I talked to Scott, who handles our email marketing campaigns, and he praises email marketing for being "dirt cheap and very effective." I can agree on the cheap part: we use Exact Target, whose suite of email marketing solutions start at $1,</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>rebecca</category>
<dc:creator>rebecca</dc:creator>
<pubDate>Tue, 21 Oct 2008 22:55:03 GMT</pubDate>
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<title>Pre-Weekend Roundup for the Week of 10/12/08</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12208</link>
<description>Posted by rebecca Since I've caught the awesome cold that's been running rampant through our office, I was unable to publish the roundup yesterday. As such, I'm publishing it today as a temporary "Pre-Weekend Roundup." Now you'll have something fun to read on your lazy Saturday morning! Aren't I thoughtful... Stories, news, and other notable items from the past week: TechRadar has a list of 20 websites that changed the world and revolutionized the way we lead our lives.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>rebecca</category>
<dc:creator>rebecca</dc:creator>
<pubDate>Fri, 17 Oct 2008 21:26:59 GMT</pubDate>
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<title>Roundup Thursday for the Weeks of 9/28/08 and 10/5/08</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=11935</link>
<description>Posted by rebecca My apologies for the missing roundup last week-I got a lot of panicked emails from folks who were afraid that Thursday Roundups were killed off along with our old site design. Not the case-blame the missing roundup on our last-minute scramble to get Linkscape all shiny and purdy for our launch. Never fear, however: this week the roundup is back in action (also, expect my triumphant return to non-roundup blogging very soon-it's been a while, I know,</description>
<category>Search Engines News</category>
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<category>rebecca</category>
<dc:creator>rebecca</dc:creator>
<pubDate>Fri, 10 Oct 2008 05:48:48 GMT</pubDate>
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<title>Roundup Thursday for the Week of 9/7/08</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10898</link>
<description>Posted by rebecca Stories, news, and other notable items from the past week: Three star links: Apparently only 35% of Fortune 500 companies own [their company name] sucks.com . You know what that means, spammers-opportunity comes a knockin'! CNET talks about the gray area of SEO and interviews former SEOmoz CTO Matt Inman about his widget bait strategy that ended up getting his free online dating site in hot water.</description>
<category>Search Engines News</category>
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<dc:creator>rebecca</dc:creator>
<pubDate>Fri, 12 Sep 2008 00:23:02 GMT</pubDate>
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<title>Roundup Thursday for the Week of 8/31/08</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10620</link>
<description>Posted by rebecca Stories, news, and other notable items from the past week: Three star links: Back to Blogging is a new project that will run from September 8th through October 10. Its goal is to provide blogging tips to help people learn how to design a better blog, create content, and promote and monetize their blog. Who knew that MC Hammer loves web analytics ? First Tonya Harding gets fat and becomes a boxer,</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>rebecca</category>
<dc:creator>rebecca</dc:creator>
<pubDate>Thu, 04 Sep 2008 20:22:00 GMT</pubDate>
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<title>Holy Sh*t, I Joined Twitter</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10567</link>
<description>Posted by rebecca Sigh. After much badgering, cajoling, nudging, and subtle threatening from my coworkers, colleagues, friends, and Jane (yes, Jane gets her own category-she badgered me a lot), I finally joined the Twitter. Much like Jane did when she begrudgingly joined , I'll take you through the terrifying process of nervously dipping a toe into the murky, frigid depths of the Twittersphere. This morning,</description>
<category>Search Engines News</category>
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<category>rebecca</category>
<dc:creator>rebecca</dc:creator>
<pubDate>Wed, 03 Sep 2008 21:11:46 GMT</pubDate>
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<title>SEO Newbie Mistake #1 and 2: Unfriendly Domain Names and Multiple Versions of the Same Site</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10560</link>
<description>Posted by rebecca Rand recently debuted his new series of Headsmacking Tips (see 1 , 2 , 3 , 4 , 5 , and 6 ), which comprise of "Why didn't I think of that?" SEO suggestions, tricks, and recommendations. Today I came across a headsmacking revelation, but it wasn't of the "Why didn't I think of that?" variety; rather, it was more like "Why are they DOING that?!" Thus, I'm officially debuting an "SEO Newbie Mistake" series. Sure,</description>
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<dc:creator>rebecca</dc:creator>
<pubDate>Wed, 03 Sep 2008 18:27:16 GMT</pubDate>
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<title>Roundup Thursday for the Week of 8/24/08</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10383</link>
<description>Posted by rebecca Stories, news, and other notable items from the past week: Three star links: Over on Graywolf's blog, Joe Hall talks about web 2.0 real estate innovators foreclosing some pain on old school real estate brands. Sites like Zillow and Trulia.com are having an open house of ass whooping, and Remax and Century 21 are invited! (If I think of any other real estate-related puns, I'll let you know.</description>
<category>Search Engines News</category>
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<dc:creator>rebecca</dc:creator>
<pubDate>Thu, 28 Aug 2008 22:47:05 GMT</pubDate>
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<title>Roundup Thursday for the Week of 8/17/08</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10145</link>
<description>Posted by rebecca Stories, news, and other notable items from the past week: Three star links: Royal Pingdom shares the best interview questions from Google and Microsoft (and they throw in a cheeky IKEA interview question, too). Warning: the questions are uber-geeky and pretty quantitative/logic-heavy. Speaking of nerd alert, here's the linear algebra behind search engines . Geez, my head hurt just typing that.</description>
<category>Search Engines News</category>
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<category>rebecca</category>
<dc:creator>rebecca</dc:creator>
<pubDate>Fri, 22 Aug 2008 04:56:16 GMT</pubDate>
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<title>New Guide Release: The Professional's Guide to Advanced Search Operators</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10073</link>
<description>Posted by rebecca Ladies and gentlemen, another guide has seen the light of day! Hooray! Our newest debut is The Professional's Guide to Advanced Search Operators . Available in web and document format, this guide covers advanced searching and identifies various search operators that can help with competitive analysis, keyword research, site auditing, link building, and more. The guide also shares some valuable SEO tools available on the web.</description>
<category>Search Engines News</category>
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<category>rebecca</category>
<dc:creator>rebecca</dc:creator>
<pubDate>Wed, 20 Aug 2008 18:30:45 GMT</pubDate>
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<title>Roundup Thursday for the Week of 8/10/08</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=9882</link>
<description>Posted by rebecca Stories, news, and other notable items from the past week: Three star links: Soxialize came out with Tweet Pro , a service that allows you to quickly and easily find Twitter users who share your same interest by searching through posted messages and profiles using keywords you enter. Richard Baxter teaches us how to create a new page template in Wordpress for social media targeting . Lately he's been providing some solid tips and posts on his blog,</description>
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<dc:creator>rebecca</dc:creator>
<pubDate>Fri, 15 Aug 2008 16:25:38 GMT</pubDate>
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<title>Chatting with Chris Winfield: SES, Viral Marketing, and Desert Island Essentials</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=9737</link>
<description>Posted by rebecca One of my friends and colleagues, Chris Winfield, is presenting on how to ignite viral campaigns at SES San Jose later this month. If you're attending SES San Jose, I highly recommend hearing Chris's presentation. Not only is he a great speaker, he knows his stuff when it comes to social media marketing, link bait, and viral marketing. Also, he has excellent taste in television, if I do say so myself. Anyway, recently I interviewed Chris about his company,</description>
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<category>rebecca</category>
<dc:creator>rebecca</dc:creator>
<pubDate>Tue, 12 Aug 2008 00:10:46 GMT</pubDate>
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<title>Roundup Thursday for the Week of 8/3/08</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=9618</link>
<description>Posted by rebecca Stories, news, and other notable items from the past week: Three star links: Gmail got 302 hijacked . Oh, the humanity! Lisa Ditlefsen nerds it up by introducing SEO Wars . Rand is "Rand Link Walker." Need I say more? Live Search Webmaster Center has been updated to offer crawl issue reports, backlinks data, and download functionality. Hooray for new features!</description>
<category>Search Engines News</category>
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<dc:creator>rebecca</dc:creator>
<pubDate>Thu, 07 Aug 2008 20:55:32 GMT</pubDate>
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<title>New Guide Release: The Professional's Guide to Blogging</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=9522</link>
<description>Posted by rebecca I'm pleased to announce that after quite a lull in guide publications, we've got 5 great guides on their way. Today we're launching one of them, The Professional's Guide to Blogging . Available in web and document format, the blogging guide provides an in-depth look at what blogging is and how a new blogger can create, write, and promote his or her own blog. Authored by blogging expert Tamar Weinberg,</description>
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<dc:creator>rebecca</dc:creator>
<pubDate>Tue, 05 Aug 2008 19:37:01 GMT</pubDate>
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<title>Roundup Thursday for the Week of 7/27/08</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=9393</link>
<description>Posted by rebecca Stories, news, and other notable items from the past week: Three star links: Giles Bowkett examines what it's like to be " Internet famous ." I'm not exactly sure, but I think it involves cheezburgers. SEO Black Hat is offering seats to this year's SEOktoberfest . Want to party in Munich and pick the brains of some of the best super affiliates and black hats around? If so, contact Black Hat and let him know you want in. It's a pricey ticket (5,000 Euros,</description>
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<category>rebecca</category>
<dc:creator>rebecca</dc:creator>
<pubDate>Fri, 01 Aug 2008 17:53:12 GMT</pubDate>
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<title>Content and Marketing Lessons Learned from The Dark Knight</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=9304</link>
<description>Posted by rebecca For the four of you who aren't aware, The Dark Knight is a pretty big deal for a multitude of reasons: It was the first movie to film large chunks of the film with IMAX cameras. It debuted on the largest number of screens in cinematic history (4,366). It also debuted on the largest number of IMAX screens (94) and broke IMAX debut records ($6.2 million). It beat the record of most money made from Friday midnight shows ($18.5 million).</description>
<category>Search Engines News</category>
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<dc:creator>rebecca</dc:creator>
<pubDate>Thu, 31 Jul 2008 06:12:02 GMT</pubDate>
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<title>Roundup Thursday for the Week of 7/20/08</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=9081</link>
<description>Posted by rebecca Three star links: Great news for Internet marketers and e-commerce: more shoppers are purchasing goods via the Internet because of the high gas costs . The New Atlantis exposes the " myth of multitasking ." Well, there goes my built-in excuse to Rand whenever he asks me why I'm browsing Etsy instead of doing site reviews. Crap. Interesting opinions here: Paul Graham discusses pooled-risk company management , and 37signals disagrees with him,</description>
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<dc:creator>rebecca</dc:creator>
<pubDate>Fri, 25 Jul 2008 05:15:12 GMT</pubDate>
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<title>Tying Topical Events into Your Site's Link Building Strategies</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=8854</link>
<description>Posted by rebecca VanessaH , an SEOmoz member who does SEO work for PlumberSurplus.com , recently contacted me about an interesting link bait campaign her company is attempting. Basically, the SEOs over at Plumber Surplus are trying to build more links to the site and hopefully bump the Page Rank up from a 5 to a 6. They had been trying various methods and campaigns and were brainstorming additional ways to attract more links. By happenstance, the site/property group owner,</description>
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<dc:creator>rebecca</dc:creator>
<pubDate>Fri, 18 Jul 2008 20:16:40 GMT</pubDate>
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<title>Roundup Thursday for the Week of 7/13/08</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=8802</link>
<description>Posted by rebecca Three star links: 10e20 brings us " The Ultimate Guide to Decoding Digg Speak ." It's both amusing and surprisingly thorough. Pretty handy if you're an SMM noob and need to know what "those crazy kids" are talking about. Now we know why your socks keep disappearing when you wash them...they make a good snake sweater! Here's an interesting article about how the "Google generation" thinks differently . Generation Google appears to prefer multi-tasking,</description>
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<dc:creator>rebecca</dc:creator>
<pubDate>Thu, 17 Jul 2008 21:21:09 GMT</pubDate>
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<title>Roundup Thursday for the Week of 7/6/08</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=8523</link>
<description>Posted by rebecca Stories, news, and other notable items from the past week: Three star links: The best SEO training money can buy (hey, we do have to wade through a lot of shit in order to achieve top rankings...). Apparently Yelp is shutting down accounts it thinks are "trading glowing reviews with other business owners." It's a tricky situation for Yelp since they obviously want to keep the quality and sincerity of reviews up,</description>
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<dc:creator>rebecca</dc:creator>
<pubDate>Thu, 10 Jul 2008 19:20:31 GMT</pubDate>
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<title>Roundup Thursday for the Week of 6/29/08</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=8275</link>
<description>Posted by rebecca Stories, news, and other notable items from the past week: One star link: Hacker News started a thread asking why hackers hate SEO . Most of the answers are frustrating, though some folks chime in to defend our industry. Three star links: The fellas at Nordic eMarketing went duck herding in SEOmoz t-shirts . Glad to see our shirts were put to good use!</description>
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<dc:creator>rebecca</dc:creator>
<pubDate>Thu, 03 Jul 2008 19:22:26 GMT</pubDate>
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<title>An Initial Review of Boudica, the Social News Site for Women</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=8188</link>
<description>Posted by rebecca Danny Sullivan's lovely wife, Lorna Harris (who once lent me a hat and gloves when Danny took me to see Stonehenge on an especially cold, windy day), recently created Boudica , a social news site for women. The site is pretty new and is currently in Beta testing mode, but I thought I'd give an initial review of things thus far. I'll start with the following caveat: I'm not an especially girly female.</description>
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<dc:creator>rebecca</dc:creator>
<pubDate>Tue, 01 Jul 2008 22:45:22 GMT</pubDate>
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<title>Awesome Accomplishment Roundup Thursday for the Week of 6/22/08</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=7995</link>
<description>Posted by rebecca Stories, news, and other notable items from the past week: Three star links: Want to learn how to do 100 pushups ? This site gives you a nice training program that's bound to turn your T-Rex arms into hefty guns in no time. This Wired article says we need to ask ourselves " What can science learn from Google? " Oh geez... Google announces the launch of Ad Planner , which provides site data for publisher sites you might want to place your ads on.</description>
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<dc:creator>rebecca</dc:creator>
<pubDate>Thu, 26 Jun 2008 19:05:09 GMT</pubDate>
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<title>Movie Websites: A Missed Opportunity Or a Case of the "I Don't Care"s?</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=7941</link>
<description>Posted by rebecca I was chatting with SEO Hack and Syzlak (the Statler and Waldorf of SEO) when the topic of movie websites came up. When movie studios have a new film coming out, they typically launch a separate, unique website for that film. I played devil's advocate and asked Syzlak why don't studios launch movies on their own domain via a subdirectory (e.g., paramount.com/movietitle). He responded by saying,</description>
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<dc:creator>rebecca</dc:creator>
<pubDate>Wed, 25 Jun 2008 20:13:53 GMT</pubDate>
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<title>Roundup Thursday for the Week of 6/15/08</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=7694</link>
<description>Posted by rebecca Stories, news, and other notable items from the past week: Three star links: Our buddy Jeffrey Rohrs is touring the country doing ExactTarget eMarketing seminars . He's coming to our backyard of Seattle next week (June 24), so if you're interested in attending, you can receive $20 off the $99 registration fee by entering the following code at checkout: R1T1JKR1 Over at Techipedia, Tamar brought us Plutter Kite ,</description>
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<dc:creator>rebecca</dc:creator>
<pubDate>Thu, 19 Jun 2008 20:23:16 GMT</pubDate>
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<title>Don't Create False Expectations, Especially When It Comes to Baked Potatoes</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=7605</link>
<description>Posted by rebecca Folks, something just happened, and it was exceptionally tragic. Outrageous. Unheard of. Unbearable. To prevent this same travesty from happening to you, I thought I'd share my experience and give some handy marketing advice while I'm at it (this being SEM Tuesday and all). Okay, let me back up. I was sitting at my desk, minding my own beeswax and deleting 45 spammy YOUmoz entries (thanks a lot, assholes) when Mel, one of our lovely developers,</description>
<category>Search Engines News</category>
<category>SEO News</category>
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<dc:creator>rebecca</dc:creator>
<pubDate>Tue, 17 Jun 2008 22:57:33 GMT</pubDate>
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<title>Super-Sized Roundup Thursday(ish) for the Weeks of 6/1/08 and 6/8/08</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=7476</link>
<description>Posted by rebecca My apologies for the missing roundup last week-it was SMX Advanced, and we were pretty busy with conference happenings. I've combined news and whatnot from last week into this week's roundup, so please forgive the extra bloatedness of this week's post (there's no such thing as Alka-Seltzer for blogs, is there?). Also, the editorializing is a little light due to the massiveness of this post, so forgive me for being a little on the "dry" side this week.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>rebecca</category>
<dc:creator>rebecca</dc:creator>
<pubDate>Fri, 13 Jun 2008 22:07:38 GMT</pubDate>
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<title>SMX Advanced Recap (The R. Kelley Version)</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=7112</link>
<description>Posted by rebecca It's hard having a conference in your own backyard. Everything feels so much more stressful-you have to drive back and forth from the conference to your place and back out for dinner and networking events, you have underlying priorities that are hard to miss (I missed the kickoff networking event at the Sculpture Park due to a bike ride, and I was late to the SEOmoz party because of an open water swim clinic),</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>rebecca</category>
<dc:creator>rebecca</dc:creator>
<pubDate>Sun, 08 Jun 2008 11:04:35 GMT</pubDate>
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<title>Punctured Tires and Lessons Learned About Paid Links</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=6962</link>
<description>Posted by rebecca My first triathlon was this past Saturday (it was a sprint), and it didn't go so well. I figured there would be some way to use the experience as a lesson learned about SEO, so I thought about it for a bit and concluded that there is a lesson indeed, and it is about paid links. Obviously, it's a loose tie-in, but whatever, I'm good at stretching analogies . Anyway, if you're willing to humor me and my semi-topical post, read on. If not,</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>rebecca</category>
<dc:creator>rebecca</dc:creator>
<pubDate>Mon, 02 Jun 2008 21:15:43 GMT</pubDate>
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<title>Roundup Thursday for the Week of 5/25/08</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=6825</link>
<description>Posted by rebecca Stories, news, and other notable items from the past week: Zero star link: Fox News says that the Internet is making us dumber . Um, I'd argue that Fox News is making us dumber. Them telling us that another medium is making us dumber is like Paris Hilton calling Tila Tequila a slut. One star link: Apparently John McCain wants users to spam various websites . Hey Google, are you paying attention? Holy geez,</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>rebecca</category>
<dc:creator>rebecca</dc:creator>
<pubDate>Thu, 29 May 2008 18:32:23 GMT</pubDate>
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<title>No, Unfortunately Digg Doesn't Know Who the Hell You Are</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=6774</link>
<description>Posted by rebecca As you fully know, this week we launched the 2008 Web 2.0 Awards . Like last year and the year before, the awards were met with praise and kudos (good job, Jane and crew), and the page was submitted to Digg in hopes of making the home page. Jane and Rand sent out some tweets and commented on the blog post, urging various colleagues and users to digg the submission. Yesterday I saw the piece receive over 100 diggs in just 3 hours,</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>rebecca</category>
<dc:creator>rebecca</dc:creator>
<pubDate>Wed, 28 May 2008 21:00:52 GMT</pubDate>
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<title>Thursday Roundup for the Week of 5/11/08</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=6271</link>
<description>Posted by rebecca Stories, news, and other notable items from the past week: Two star links: The Industry Standard provides us with the 25 top B to Z-list blogs . Why am I giving the link 2-star status? Because the stupid site spaces the list out over multiple pages. ARGHHHHH. Take your page views and ad impressions and shove 'em up your arse. Three star links: Andrew Girdwood shares an amusing Gmail ad that may have been a little lost in translation.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>rebecca</category>
<dc:creator>rebecca</dc:creator>
<pubDate>Thu, 15 May 2008 21:50:47 GMT</pubDate>
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<title>How Newsworthy Are Your Newsletters?</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=6251</link>
<description>Posted by rebecca Lately I've been thinking about newsletters because I have no life and this job occupies my time 24/7. Just kidding...kind of. Actually, SEOmoz has been sending out monthly newsletters to PRO members for a few months now, and it's made me start to look differently at the newsletters I receive. What do I pay attention to, and what do I instantly delete, and why?</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>rebecca</category>
<dc:creator>rebecca</dc:creator>
<pubDate>Thu, 15 May 2008 17:55:53 GMT</pubDate>
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<title>Digg Has Shout-Blocked Me</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=6010</link>
<description>Posted by rebecca I've been shout-neutered, folks, and it ain't cool. Let me explain. Yesterday I submitted a story to Digg. I didn't expect it to get on the home page, but I had an "Oh well, what the hell" mentality about it. My plan was to do the usual-shout it once and call it a day. After I submit a link to Digg, I typically shout the story to my friends in about three waves. You can only send a shout to about 100 friends at a time, so if you have 300 friends,</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>rebecca</category>
<dc:creator>rebecca</dc:creator>
<pubDate>Fri, 09 May 2008 21:38:42 GMT</pubDate>
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<title>Thursday Roundup for the Week of 5/4/08</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=5941</link>
<description>Posted by rebecca Stories, news, and other notable items from the past week: We've got star link Yahtzee today-a link for every star! Woo hoo, time to celebrate! Zero star link: Mel showed me this, for lack of better words (and please excuse my French), fucked up WikiAnswers response to the question "How many people did Joseph Stalin kill?" Anyone care to improve the answer so that it's not batshit crazy and is instead at least passably objective? Anyone?</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>rebecca</category>
<dc:creator>rebecca</dc:creator>
<pubDate>Thu, 08 May 2008 19:18:30 GMT</pubDate>
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<title>Have Online Press Releases Gone the Way of the Dodo?</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=5833</link>
<description>Posted by rebecca Recently I attended the eCommerce Summit, and while I was there I attended the "Using Press Releases to Drive Sales" session. The sole speaker was Joe Beaulaurier, marketing manager of PRWeb . Sure, his session was a bit salesy (then again, so were a lot of the session at the eCommerce Summit, but it is ecommerce, after all), but he did make some interesting points. Joe first talked about the "old fashioned press release,</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>rebecca</category>
<dc:creator>rebecca</dc:creator>
<pubDate>Tue, 06 May 2008 18:54:37 GMT</pubDate>
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<title>Thursday Roundup for the Week of 4/27/08</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=5650</link>
<description>Posted by rebecca Stories, news, and other notable items from the past week: Two star links: Regarding TechCrunch's " Is Keyword Search About to Hit its Breaking Point ?" article, well, I'll quote what Rand said: "[S]uch a load of crap. Users have to change, not engines." Three star links: Here's an interesting concept: the Publicity Wheel is a site specifically aimed towards website promotion. From their site: "Each spin of the wheel,</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>rebecca</category>
<dc:creator>rebecca</dc:creator>
<pubDate>Thu, 01 May 2008 17:38:38 GMT</pubDate>
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<title>Is Social Media Marketing Right For You?</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=5575</link>
<description>Posted by rebecca Last week on The Office, corporate weenie Ryan visited the Scranton branch and told them that they needed to make up extra sales that their website should have brought in. He had been fervently pushing the website onto the staff, telling them that version 2.0 of the site will be even bigger and better, and that embracing new technology like online sales will skyrocket paper purchases and make their jobs easier. Unfortunately,</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>rebecca</category>
<dc:creator>rebecca</dc:creator>
<pubDate>Wed, 30 Apr 2008 17:51:01 GMT</pubDate>
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<title>Let's Talk Landing Pages</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=5514</link>
<description>Posted by rebecca Chapter 4 of Web Design for ROI is all about landing pages, and it's the best and most valuable chapter thus far. The chapter starts off with this little gem of a quote: Enter the custom landing page. It's a web site's stand-in for ambassador, concierge, and superstar salesperson rolled into one. It's been carefully crafted to meet, assist, and convert visitors into customers. Carefully crafted , mind you.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>rebecca</category>
<dc:creator>rebecca</dc:creator>
<pubDate>Tue, 29 Apr 2008 19:37:07 GMT</pubDate>
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<title>Thursday Roundup for the Week of 4/20/08</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=5329</link>
<description>Posted by rebecca Stories, news, and other notable items from the past week: Three star links: BuddyTV (and buddies of SEOmoz) recently received $6 million in funding . They do some smart SEO on their site, so we're always happy to see an SEO-savvy company get money flung at them. ;) Great, we get a link from the NY Times but it's about Rand's facial hair . Maybe next they'll link to a post about me clipping my toenails.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>rebecca</category>
<dc:creator>rebecca</dc:creator>
<pubDate>Thu, 24 Apr 2008 18:10:18 GMT</pubDate>
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<title>In New Orleans for the eCommerce Summit, Beignets, and Jazz Fest</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=5242</link>
<description>Posted by rebecca I thought I'd give a quick update as to my Carmen Sandiego-esque whereabouts, so I apologize for the noisy, substance-light post. For those of you who live it up in the Big Easy, I'm in New Orleans from now until Sunday. The ECMTA 2008 Spring eCommerce Summit is happening this Tuesday through Friday, and I was asked to attend. In addition to captaining two lunch roundtables (one on Wednesday and one on Thursday),</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>rebecca</category>
<dc:creator>rebecca</dc:creator>
<pubDate>Wed, 23 Apr 2008 04:42:42 GMT</pubDate>
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<title>Thursday Roundup for the Week of 4/13/08</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=5019</link>
<description>Posted by rebecca Stories, news, and other notable items from the past week: The links are a bit scant this week due to being super busy and Rand being out of town. Special thanks to David Lindop for providing me with some nice roundup link suggestions. Thanks, David! Three star links: Hmm, this is no good. Apparently 6 U.S.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>rebecca</category>
<dc:creator>rebecca</dc:creator>
<pubDate>Thu, 17 Apr 2008 22:39:35 GMT</pubDate>
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<title>Is Yahoo Buying Text Links?</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=4947</link>
<description>Posted by rebecca This was brought to my attention a few weeks ago, but I've only now been able to look into it. This site that rates schools across the nation is a useful resource for parents-it even won an award for "Best Family &amp; Parenting Site." Looking at the "Glendale Schools" page, at the footer I see a link that says "Glendale Real Estate." Clicking on the link brings up this page: Every city has a link to a corresponding Yahoo! Real Estate landing page.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>rebecca</category>
<dc:creator>rebecca</dc:creator>
<pubDate>Wed, 16 Apr 2008 21:35:13 GMT</pubDate>
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