willcritchlow Latest search engine news blog articles from willcritchlow. http://www.seocentro.com/seo-archives/author/willcritchlow.html willcritchlow News Archive http://www.seocentro.com/cgi-bin/rss/go.pl?uid=13098 Posted by willcritchlow Rand has talked before about the need to think like a search engineer when you are doing what we do. So a week or two ago, I came up with a theory about how I would look at things if I were a search engineer and set out to prove it. I was wrong. My theory went something like this: If I were a search engineer, I would want an algorithm to determine my results. I would, however, Search Engines News SEO News willcritchlow willcritchlow Thu, 13 Nov 2008 19:24:47 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12302 Posted by willcritchlow Display advertising intrigues me - the best bits (like the Sony ad below) have the capacity to inspire, but measuring their success can be harder. One of the best sessions I attended at SMX Advanced back in the summer was the advanced analytics panel (thanks Rand, for persuading me it was going to be worthwhile!). It covered some fantastic tips on advanced methodologies and metrics for search analytics. It was the inspiration for this post, Search Engines News SEO News willcritchlow willcritchlow Tue, 21 Oct 2008 18:10:12 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=11709 Posted by willcritchlow We fall on the very search-engine-friendly side of SEO (I hesitate to use the phrase "white hat" because I think all the lines often blur). Despite this, I have a lot of respect for well-executed darker tactics and find it fascinating to watch and deconstruct them. What I don't want, however, is to take the blame on a client project for shady tactics employed before we even worked on the project. Some time ago, at Distilled, Search Engines News SEO News willcritchlow willcritchlow Fri, 03 Oct 2008 18:00:58 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10465 Posted by willcritchlow It's early on a rainy Tuesday morning here in London as I settle down to write the post I should have written yesterday... What with it being Labor day in the US yesterday, it should have fallen on the trusty global associates to put together something for the SEOmoz blog. Unfortunately we were working instead. I was hoping to hold the fort while the American's slept before returning to work after the long weekend, but it turns out Rand never sleeps . Search Engines News SEO News willcritchlow willcritchlow Tue, 02 Sep 2008 13:49:49 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10187 Posted by willcritchlow In my opinion anyone working in marketing should be reading Seth Godin's blog . Seth is a new marketing expert and his brainstorms and thoughts regularly give me new ideas. I am in the middle of reading one of his books - Meatball Sundae - its contents won't surprise anyone who reads Seth's blog; it's premise is that mass market products are "meatballs" and the new marketing (in which he includes SEO) are "sundae toppings". Search Engines News SEO News willcritchlow willcritchlow Sat, 23 Aug 2008 12:12:56 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=9659 Posted by willcritchlow Another business-focussed post from me today (with a little SEO at the end). I was answering a Q&A the other day in a kind of tag-team formation with Rand when I realised that some of my thinking would make a good blog post. The question was about how to grow a new agency and asked whether we thought that contacting site owners and pointing out flaws / suggesting improvements was a good way to win new business. Search Engines News SEO News willcritchlow willcritchlow Fri, 08 Aug 2008 17:42:07 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=8687 Posted by willcritchlow In addition to technical SEO posts, I want to spice up my contribution to SEOmoz with a few posts that are a bit more business-oriented. In my position running a business, I spend a lot of time thinking about business models, and before this, I used to be a management consultant (no, really) where I was paid to make complicated Excel models of businesses. So, for this week's business thinking, I wanted to spend some time on domains. Search Engines News SEO News willcritchlow willcritchlow Tue, 15 Jul 2008 17:09:15 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=8040 Posted by willcritchlow It's a movie theme here on SEOmoz this week. After Rebecca's post on real movies, I'm going to talk about an imaginary one. It's a movie that would go straight to DVD, but might nonetheless be compelling for those of us who are search geeks. It's a battle between monsters - the might of Google pitched against some of the largest brands in the world. Anyone see Godzilla vs. King Kong? This is Amazilla vs. King Goog (well, Search Engines News SEO News willcritchlow willcritchlow Fri, 27 Jun 2008 18:50:36 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=7116 Posted by willcritchlow Since we were kindly introduced as 'global associates' here on the blog by Scott, we have been helping work through a bit of a glut of Q&A. As many of you know, being able to ask consulting-style questions to SEO experts is one of the great benefits of PRO membership (and I don't even get paid for saying that!). Seeing the process from the inside, and seeing some of the private questions that have been solved, I know it is often really helpful. Search Engines News SEO News willcritchlow willcritchlow Sun, 08 Jun 2008 11:04:36 GMT