10e20 Latest search engine news blog articles from 10e20. http://www.seocentro.com/seo-archives/publisher/10e20.html 10e20 News Archive http://www.seocentro.com/cgi-bin/rss/go.pl?uid=4410 Frequently I speak with Chief Marketing Officers (CMO's), Business Development Specialists, Product and Brand Managers regarding Social Media engagements and they always ask: "How many customers am I going to get directly from my Social Campaigns? What's going to be my CPA, my ROI and my ROAS? What Immediate sales will I get?" To this I respectfully respond: "Stop! Don't look at Social as a direct response marketing channel. Search Engines News SEO News 10e20 10e20 Fri, 04 Apr 2008 22:49:04 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=2251 With great design and implementation you can break all the rules and still be successful. This, by any other means, shouldn't have worked. It shouldn't have reached the ridiculous number of 3,338 diggs after being posted just 4 days ago. It was Flash animation. It was an advertisement for a product. It was selling you something. But as the submitter 'ad-hater' #1 stated : If all advertisements were done like this, I might actually start reading them. What happened? Search Engines News SEO News 10e20 10e20 Fri, 15 Feb 2008 17:32:49 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=2252 I'll admit it, I am a search addict . I search all day long morning, noon and night; on the move on my mobile, at home and at work. Each day, 7 days a week, I spend no less than 4 hours conducting well over 150 queries, searching and scanning search engine result pages 2, 3, 4 even 10 pages deep. Organic results, I can't get enough of them. Descriptions, domains, URLs, Titles; I'm sick and obsessed with them. I search at least 4 different search engines , Search Engines News SEO News 10e20 10e20 Thu, 14 Feb 2008 15:40:42 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=2253 Yesterday, Chris Sherman from Search Marketing Now presented another webinar jammed packed with useful information. This session entitled ' Multi-National Search Marketing: Effective Strategies for Global Marketers ' was sponsored by iProspect and moderated by Claire Schoen. Chris was a perfect speaker due to his experience covering search and search engines since 1994. He is the author of several books, including 'Google Power'. Search Engines News SEO News 10e20 10e20 Wed, 13 Feb 2008 19:11:33 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=2254 Last week I spoke to Richard Dalton from Newsday and gave him my thoughts on Microsoft and Yahoo coming together for a story he was doing. The article ran in today's paper and can be seen here . Here are my thoughts from the piece: Chris Winfield, president of 10e20, an Internet marketing company based in Fleetwood, agreed that neither Microsoft nor Yahoo can effectively compete individually against Google. Microsoft's search capability is a few year's behind Google's, Search Engines News SEO News 10e20 10e20 Tue, 12 Feb 2008 15:25:14 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=2255 The web is competitive. You need an edge. Social media marketing is becoming an essential tool to optimizing an online presence and creating strong connections with your audience. It is undeniable. With billions being spent online each year, social media is gaining in popularity as a valuable resource. 4 out of 5 Americans read blogs and 57% of adults online watch or download videos. The stats keep going on. Search Engines News SEO News 10e20 10e20 Mon, 11 Feb 2008 14:01:08 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=2256 On Tuesday, I did my friend Shoemoney's show on WebmasterRadio. We talked about how to get started with public relations, how to create a "USP" and most importantly how to become a great resource for reporters. Check out Jeremy's post here or listen to the full podcast below. And be sure to tune in to Shoe's show every Tuesday at 6pm EST on WebmasterRadio (it's always entertaining and informative). Search Engines News SEO News 10e20 10e20 Fri, 08 Feb 2008 01:50:30 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=2257 When Neil H. Borden came up with the Marketing Mix and Professor E. Jerome McCarthy grouped the Mix into "the 4 Ps" they were probably not considering 21st century marketing and promotion channels on the Internet. After all, this was in the middle of the 20 th century and Google, Yahoo and MSN/Live.com search engines and Internet Social Networks did not exist at that point. Still, this enduring and universal marketing concept applies to the web. Search Engines News SEO News 10e20 10e20 Wed, 06 Feb 2008 18:40:02 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=2258 I get angry when I see companies buy pricey media such as print, television, radio or outdoor and they don't take advantage to tie that media buy to the web in an effective way . What do I mean by this? Take for example a large billboard on the side of the highway that has a message about a specific offer from a company, and the only web address displayed is the company's main domain name eg, www.company. Search Engines News SEO News 10e20 10e20 Wed, 30 Jan 2008 19:49:42 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=2259 In the olden days a sociologist had to find people and recruit them to fill out long arduous forms. Today there is Facebook, and these sociologists are finding out that people generally love to talk about themselves. It is fun to talk about my interests, social networks and life! Check out the New York Times article 'On Facebook, Scholars Link Up With Data'. I would imagine this is being used in many other ways and will be being used more frequently in the future. Search Engines News SEO News 10e20 10e20 Wed, 30 Jan 2008 13:56:19 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=2260 I remember when I first experienced the power of the Internet. I was in middle school hanging out with a friend. We decided to use the computer in my father's office and got online to chat. Of course that led to starting trouble within the chat room and getting kicked out, but the feeling of connecting (even if it was very juvenile and idiotic) was lasting. Well both myself and the internet have evolved since then (thankfully). We are in the midst of Web 2.0. I mean, Search Engines News SEO News 10e20 10e20 Fri, 25 Jan 2008 22:29:50 GMT