AdBrite Latest search engine news blog articles from AdBrite. http://www.seocentro.com/seo-archives/publisher/AdBrite.html AdBrite News Archive http://www.seocentro.com/cgi-bin/rss/go.pl?uid=11878 Hello AdBrite Users, After rigorous usability testing the User Interface team at AdBrite has identified improvements to the publisher interface that should eliminate redundancy and streamline account management. The most notable change is that the "Statistics" page will be combined with the "Manage ad zones" page and there will no longer be a "Statistics" link in the . Search Engines News SEO News AdBrite AdBrite Wed, 08 Oct 2008 17:49:55 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=11342 AdBrite recently partnered with the industry's leading rich media vendors - including EyeWonder, EyeBlaster, PointRoll and more - to support rich media ad formats in our online marketplace. The first campaign to benefit was Fox Broadcasting's promotion of the series premier of  FRINGE. Produced by the people behind "Lost" and "Alias", FRINGE is a new sci-fi/thriller . Search Engines News SEO News AdBrite AdBrite Wed, 24 Sep 2008 14:21:46 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=11194 In the picturesque marina green sunset this Wednesday 5,650 Bay Area runners representing over 250 companies participated in the annual Chase Corporate Challenge in San Francisco. The flat, fast 3.5-mile course looped around Chrissy field and offered a spectacular view of the Golden Gate Bridge as a backdrop. AdBrite had 12 runners representing this active . Search Engines News SEO News AdBrite AdBrite Fri, 19 Sep 2008 23:53:01 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10508 It's been almost a year since AdBrite launched the industry's first active interstitial ad unit. We sat down with Eric, a Senior Account Manager at AdBrite, to get some tips on using this cool ad format: What is the Full Page Ad? Eric: The Full Page Ad is an ad format that spans the entire user's screen . Search Engines News SEO News AdBrite AdBrite Tue, 02 Sep 2008 19:01:50 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=9956 AdBrite recently launched re-targeting, one of the most effective online marketing strategies available. Here's a short primer on what it is, how it works, and how you can get started. What is re-targeting, anyway? Re-targeting is a marketing strategy that targets your existing prospects and converts them into customers. With re-targeting, ads are delivered only . Search Engines News SEO News AdBrite AdBrite Mon, 18 Aug 2008 22:02:49 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=9852 If you've launched a new ad campaign with us this summer, chances are you've already seen the option to target consumers by Age & Gender. But just in case you haven't' AdBrite now offers Age & Gender targeting in addition to its standard demographic targeting options. Simply select which gender and age group(s) you wish to . Search Engines News SEO News AdBrite AdBrite Thu, 14 Aug 2008 22:02:37 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=9335 AdBrite will be present at 2 big industry events next week. If you're in the neighborhood, be sure to check us out! Digital Hollywood and CES present: Building Blocks 2008: The Summer Show, August 5-7, 2008 at the Marriott, San Jose, CA Join AdBrite Founder and President Philip Kaplan, at the following panel discussion: Hypertargeting: Ad Networks, Ad . Search Engines News SEO News AdBrite AdBrite Thu, 31 Jul 2008 17:51:11 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=8892 Today we announced that AdBrite has launched the internet's largest Behavioral Targeting network. Reaching users across the 70,000 sites that are active in the AdBrite marketplace, our new offering is the internet's largest by 5x. Leveraging our Open Targeting Exchange (OTEx) technology, AdBrite's new Behavioral Targeting service allows advertisers to show ads to users with interest and/or . Search Engines News SEO News AdBrite AdBrite Mon, 21 Jul 2008 13:12:28 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=7994 If you're a web publisher, chances are you could be earning more revenue on your web site. This week we encourage you to open your mind and your site to new options and maximize your users' exposure to high-quality, high-yielding advertisements. Here are three tips to get you started: 1. OPEN up to different . Search Engines News SEO News AdBrite AdBrite Thu, 26 Jun 2008 18:51:58 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=6974 Have you seen the changes we've made to the advertiser Campaign Summary page? Click on your campaign, which brings you right into the Sites Tab, the list of sites that are running your ad, along with their respective stats. You can view more than 25 rows per page now, making it even . Search Engines News SEO News AdBrite AdBrite Tue, 03 Jun 2008 01:12:22 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=6844 Ever wonder how to optimize your campaign by site? Want to learn about activating auto-approval for ads? Or are you simply curious about how AdBrite's auction really works? Well, look no further, your dreams have come true' Today we upgraded the How AdBrite Works section of our site, adding a lot of new . Search Engines News SEO News AdBrite AdBrite Fri, 30 May 2008 00:51:00 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=6637 Next week Mark Kvamme will be keynoting at the AAAA Digital Summit. The session will be in New York, next Wednesday, May 28. In the 1990s, Mark was Chairman and CEO of CKS Group, an advertising agency that pioneered new advertising strategies by integrating marketing with technology. In 1999 Mark joined Sequoia Capital, and . Search Engines News SEO News AdBrite AdBrite Fri, 23 May 2008 23:29:37 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=6008 Today the AdBrite team is proud to join with Live Nation - the world's largest live music company - in announcing Live Nation eFan Finder, an exciting new service that leverages AdBrite's technology and brings lots of new concert promotion advertising to the AdBrite marketplace. For more information on the new service, check out the following: Yahoo! . Search Engines News SEO News AdBrite AdBrite Fri, 09 May 2008 21:21:51 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=5902 AdBrite recently released improved, robust Age & Gender demographic targeting options for ad campaigns bought in the AdBrite marketplace. This targeting will increase advertiser ad effectiveness across the multitude of publisher sites in AdBrite's network in a couple of key ways: (1) It enable the advertisers to reach users deep in site inventory based on who . Search Engines News SEO News AdBrite AdBrite Thu, 08 May 2008 01:04:12 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=5461 Hope you had a chance to visit us at AdTech and eMarketing earlier this month. We're on the road again this week and next. On Thursday May 1, Paul Levine (that's me) will be on a panel at the Kelsey Group's Drilling Down on Local conference in Seattle. I'll be talking about how we've helped national . Search Engines News SEO News AdBrite AdBrite Mon, 28 Apr 2008 21:26:32 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=4808 This week is a big one in the online ad space. Ad:Tech San Francisco starts tomorrow, Tuesday April 15th, and runs through Thursday the 17th. eMarketing's Professional Marketing Conference is underway in San Francisco as well. Come visit AdBrite at Ad:Tech on Tuesday and Wednesday. We'll be in booth #6063 in the main Moscone Center . Search Engines News SEO News AdBrite AdBrite Mon, 14 Apr 2008 16:55:50 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=4660 Today we're introducing a new approach to ad targeting called OTX, or Open Targeting Exchange. With OTX, AdBrite is working with third-party targeting providers to make the best targeting available to our advertisers and site owners. We've screened many quality targeting vendors and look forward to folding them into the marketplace in the weeks and . Search Engines News SEO News AdBrite AdBrite Thu, 10 Apr 2008 18:31:12 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=4412 Today Adotas published an interview with AdBrite CEO Iggy Fanlo. Iggy speaks about AdBrite's history, the current economic environment, and the benefits of transparency for advertisers and publishers. Take a look and let us know what you think! Search Engines News SEO News AdBrite AdBrite Fri, 04 Apr 2008 23:50:37 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=3993 Following up on Brooke's recent post on tips for Full Page Ad publishers, I've listed some useful tips to help drive more revenue for publishers who use text and/or banner zones. This simple 3-step plan should increase your chances of maximizing revenue yield. These are fairly basic tips, but often it's the tried-and-true advice . Search Engines News SEO News AdBrite AdBrite Thu, 27 Mar 2008 00:00:59 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=3730 Today we announced our Network Partnership program, which allows ad networks to supply advertising and/or website inventory directly into the AdBrite system. This program is great news for you, our advertisers and publishers, because it brings even more ad volume and efficiency to the AdBrite marketplace. Several articles were written today about the program. Take a . Search Engines News SEO News AdBrite AdBrite Thu, 20 Mar 2008 22:17:52 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=3425 Building on our recent posts highlighting tips and tricks for advertisers, here's our first set of tips for publishers. This installment focuses on Full Page Ad, a unique format that is popular with AdBrite publishers. Here are a few simple suggestions for enhancing revenue yield from your Full Page Ad (FPA) zones: Set the zones to auto-approve. The . Search Engines News SEO News AdBrite AdBrite Fri, 14 Mar 2008 23:20:34 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=2617 It's my pleasure to welcome Daniel Issen as our new Vice President of Engineering at AdBrite. Daniel joins AdBrite from eBay, where he held a number of leadership positions within the PayPal and eBay organizations over the past 6 years. Of course, Daniel has a strong engineering team behind him that works day and night . Search Engines News SEO News AdBrite AdBrite Thu, 28 Feb 2008 20:15:28 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=2559 Advertisers, you may already know that you can optimize bids on a site-by-site basis to maximize conversions at your target price. But, ever wonder exactly how it's done? We've collected some tips from our best and brightest at AdBrite. Before you get started, you'll need an AdBrite conversion code so you can track conversions and CPA . Search Engines News SEO News AdBrite AdBrite Thu, 28 Feb 2008 04:33:27 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=2521 This morning we had an article published on iMedia Connection, covering the topic of ad network transparency. The key point is this: advertisers and publishers no longer need to choose between site representation networks, which offers transparency, but only for hand-selected premium inventory, and the "blind" network, which offers low-cost bulk inventory, but without disclosure of . Search Engines News SEO News AdBrite AdBrite Wed, 27 Feb 2008 18:56:21 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=1637 Today we launched Spottt, a service that makes it easy for websites to promote each other for free (woo!) The concept is simple: by joining, Spottt members agree to display ads for other members. It's automated, and uses a small snippet of HTML that can be inserted into any web page, including blogs and MySpace profiles. . Search Engines News SEO News AdBrite AdBrite Wed, 13 Feb 2008 04:05:22 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=1638 Hi folks, Just got a note from PK that he'll be in New York tomorrow, keynoting an iBreakfast conference. If you're around, stop by and say hello. Here's some more detail: http://web20ny. Search Engines News SEO News AdBrite AdBrite Wed, 30 Jan 2008 21:56:40 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=1639 This is the week the whole country buzzes about the Super Bowl. At the same time, folks in the advertising world shine a spotlight on the most high-profile buys and campaigns in television advertising. At over $2 million for a 30 second spot, Super Bowl ads continue to carry a high price tag, with promise . Search Engines News SEO News AdBrite AdBrite Wed, 30 Jan 2008 01:12:26 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=1640 AdBrite customers often ask for tips to help improve the performance of ad campaigns. For response-oriented advertisers, adding a conversion code can give you the data you need to be even more successful in the AdBrite marketplace. In addition to impressions and clicks, you'll be able to track how many people purchase your product or . Search Engines News SEO News AdBrite AdBrite Thu, 24 Jan 2008 23:19:57 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=1641 ComScore announced December data this week, which ranks AdBrite among the top four ad networks by page-views. AdBrite is in some pretty good company at the top - only Yahoo, Google, and AOL's Advertising.com served more impressions in December. To all the publishers and advertisers who are a part of our marketplace, thanks for your . Search Engines News SEO News AdBrite AdBrite Thu, 17 Jan 2008 19:53:35 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=794 We want to wish you a happy holiday season from AdBrite! 2007 has been an exciting year for AdBrite, and we have our customers to thank for our success. We always like to highlight how people succeed with AdBrite. One thing that's been fantastic to see over the past year is how advertisers are using the . Search Engines News SEO News AdBrite AdBrite Fri, 14 Dec 2007 23:52:56 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=795 The AdBrite team is pleased to announce that we've just received $23 million in funding. The additional capital will help us further our goal of building the world's most trusted and transparent marketplace for digital advertising. Specifically, funds will be used to better serve our customers by improving targeting quality and payouts to publishers, increasing . Search Engines News SEO News AdBrite AdBrite Mon, 03 Dec 2007 22:12:09 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=796 The AdBrite Lounge filled to capacity last Tuesday evening, just after the exhibit halls closed at Ad:Tech New York. AdBrite awarded 100,000 site visits to one lucky winner: Bob Debbas, CEO of WeAreLogos.com. Bob's big win capped an exciting and productive week, as executives and account managers from AdBrite had the opportunity to chat with hundreds of . Search Engines News SEO News AdBrite AdBrite Fri, 16 Nov 2007 01:17:13 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=797 Ad:Tech starts Monday in New York, and the AdBrite team is rarin' to go. The Exhibition Hall is open Monday and Tuesday, November 5th and 6th. Come check us out at Booth #2101 on the fourth floor. Stop by and we'll tell you all about recent AdBrite news - our . Search Engines News SEO News AdBrite AdBrite Thu, 01 Nov 2007 23:44:20 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=798 Today AdBrite is announcing a channel that brings all the transparency and control of our advertising marketplace to the growing world of Facebook applications. To all the discussion about how Facebook apps will be monetized, we've got a simple response: we're helping developers do it already. Since Facebook opened its platform in May, app developers have . Search Engines News SEO News AdBrite AdBrite Tue, 30 Oct 2007 04:03:46 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=799 Today AdBrite is proud to introduce the Full Page Ad. The Full Page Ad replaces our previous Active Interstitial product and now enables brand advertisers to bring the same kind of full page advertising seen on newspapers and magazines over to websites. To really give a sense of the capabilities of this ad format, we . Search Engines News SEO News AdBrite AdBrite Mon, 15 Oct 2007 04:01:48 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=800 Today we introduce Tips & Tricks, a series of periodic posts brought to you by members of the AdBrite Team. Our goal is to share information that helps you be successful'guidelines, suggestions, reminders, optimization techniques, etc. Herein lies the mental notes scribbled during meetings and lunch breaks (and, um, occasional visits to the . Search Engines News SEO News AdBrite AdBrite Wed, 03 Oct 2007 20:40:51 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=801 Hello AdBrite fans, Next week is Ad:Tech UK, and AdBrite will be in the house all week. Our very own Dana Rosenthal will be there (that's me!). I'm looking forward to meeting with advertisers and publishers who currently use AdBrite, as well as anyone who's interesting in learning more about what we do. If you'd like to . Search Engines News SEO News AdBrite AdBrite Thu, 20 Sep 2007 22:23:51 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=802 Today at the Techcrunch40 conference, we announced a new product we're about to launch called Spottt. Spottt's mission is to provide free advertising for small websites and MySpace profiles. Spottt works like this: each time you show an ad for someone else's site, they'll show an ad for your site. We're currently accepting beta . Search Engines News SEO News AdBrite AdBrite Tue, 18 Sep 2007 21:02:49 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=803 Comscore's August stats show that AdBrite is the third-largest ad network in the U.S. in terms of pageviews. This puts us just behind Google and Advertising.com. We're proud to represent such a large, diverse, and growing base of publishers, which include social networks, premium blogs, and just plain-awesome websites. Search Engines News SEO News AdBrite AdBrite Tue, 18 Sep 2007 02:42:06 GMT