AdWords API Latest search engine news blog articles from AdWords API. http://www.seocentro.com/seo-archives/publisher/AdWords+API.html AdWords API News Archive http://www.seocentro.com/cgi-bin/rss/go.pl?uid=57671 Editor's note: We'd like to share with you this post from John Park about the growing DFP API ecosystem and a few success stories from our partner directory . - Adam Rogal, Ads Developer Relations Team With thousands of publishers using the DFP and DFP Small Business ad serving platforms, we know first-hand that no two publishers are identical. Publishers may use in-house billing systems, have unique approval workflows, Search Engines News SEO News AdWords API AdWords API Tue, 07 Feb 2012 18:34:20 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=57050 On February 29, 2012, we will be sunsetting the following versions and services: AdWords API versions v13, v200909, v201003, v201008, v201101 AdWords API version v13 AccountService will only be available on a whitelist basis. Calls made using these versions will return errors after February 29th. It is therefore critical that you migrate to AdWords API v201109 if you would like your applications to run without interruption. Search Engines News SEO News AdWords API AdWords API Mon, 30 Jan 2012 17:51:38 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=56872 Editor's note: As many of you are planning your 2012 advertisement strategy, we'd like to share with you this post from Karim Temsamani. It's a look back on 2011 and provides a great perspective on how mobile really took a step forward in the advertising ecosystem. - Stan Grinberg, Ads Developer Relations Team Mobile turned a corner this year. As smartphones and tablets became a part of our everyday lives, Search Engines News SEO News AdWords API AdWords API Thu, 26 Jan 2012 19:45:08 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=56788 Last month, we announced the ability to create both custom and template creatives using the DFP API. Today we'll show you can use these premium-only features to create richer creatives with custom HTML. Custom or template The difference between custom and template creatives is that custom creatives have their HTML snippet set within them, while template creatives are instantiated from system or user defined HTML snippets. Search Engines News SEO News AdWords API AdWords API Wed, 25 Jan 2012 19:43:57 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=55909 It's Chart Tools week here on the blog, and so we'll be showing you in a 4-part series how to easily generate charts for your AdSense reporting using Google Chart Tools . In today's second post we'll examine how to generate another type of chart: a column chart. Column chart The second item required by our CEO is a column chart . The column chart will show the number of page views, ad requests, Search Engines News SEO News AdWords API AdWords API Thu, 12 Jan 2012 20:46:23 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=55620 It's Monday morning, and you're sitting in front of your computer, ready for a relaxed start of the week. But wait! You've received an email from your CEO. He wants you to add AdSense reporting to his dashboard, and he wants to see the following: a line chart showing the number of ad requests for the current year, broken down by month a column chart showing the number of page views, ad requests, matched ad requests and individual ad impressions for the current year, Search Engines News SEO News AdWords API AdWords API Mon, 09 Jan 2012 11:45:08 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=54700 In addition to retrieving performance statistics, AdWords API developers often use the reporting system to get structural information about an account. These reports can be used to quickly synchronize a local database without having to make a series of expensive get() calls to the API. Unlike v13 which had a dedicated Structure Report for this purpose, Search Engines News SEO News AdWords API AdWords API Fri, 16 Dec 2011 16:47:57 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=54333 The v201111 version of the DoubleClick for Publishers (DFP) API introduces SuggestedAdUnitService which lets you get and approve those ad units that have tags on your web pages, but no corresponding ad units in DFP. By default, only ad tags that have 10 or more requests will be returned as suggested ad units . They can be approved using performSuggestedAdUnitAction , after which they become ad units and you can manipulate them using InventoryService . To use this service, Search Engines News SEO News AdWords API AdWords API Fri, 09 Dec 2011 19:29:37 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=54293 Last month we provided a new channel for developers to reach us: AdWords API office hours on Google+ Hangouts. Based on positive feedback from participants, we've decided to schedule additional Hangouts. In this next round we are including one more time slot for the European region. Please join us via Google+ Hangouts during the following hours: U.S. session: Friday, 16th Dec, 1PM EST / 10AM PST; Europe session: Friday, 16th Dec, 11AM London / 12 PM Frankfurt / 3PM Moscow. Search Engines News SEO News AdWords API AdWords API Fri, 09 Dec 2011 10:39:26 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=54078 We're very pleased to announce the release of AdWhirl v3.1.1 for both Android and iOS platforms. This update heralds support for the Nexage ad network and includes refreshed adapters for Millennial Media , InMobi , and AdMob ensuring support for their latest SDK versions. Additionally, we've taken the opportunity to fix several bugs, Search Engines News SEO News AdWords API AdWords API Tue, 06 Dec 2011 20:02:10 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=53802 As part of routine upgrades to our infrastructure to improve performance and reliability and along with the announced sunsets scheduled for February 29th, we are planning to change our SSL certificates to use wildcards in the common name (CN). Our certificates will therefore be configured as CN *.google.com instead of adwords.google.com. In most cases we foresee no changes required on your side, Search Engines News SEO News AdWords API AdWords API Thu, 01 Dec 2011 16:12:36 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=53727 Today we'd like to introduce you to the v201111 version of the DoubleClick for Publishers API. v201111 is one of our largest versions yet; it includes some highly-requested features such as full support for mobile ad serving, new creative types including templates, video player environment targeting, reporting updates, and suggested ad units. A full list of features can be found on our release notes page . Search Engines News SEO News AdWords API AdWords API Wed, 30 Nov 2011 18:42:22 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=53693 On October 25th we launched the AdSense Management API and have since followed up with instructive blog posts and forum discussions. To provide you with even more avenues for having your questions answered, we invite you to our first AdSense API Office Hours Google+ Hangout . Search Engines News SEO News AdWords API AdWords API Wed, 30 Nov 2011 12:21:41 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=53436 We've seen a lot of forum activity about how to migrate from v4.1.1 to v4.3.1 of the Google AdMob Ads SDK for Android, so we'd like to share three easy steps to get you up and running with the latest version. The first step to migrating is downloading the AdMob SDK and adding it to your build path. You will need to have an Android SDK of 3.2 or higher. Once you have a compatible version, set target=android-13 or higher in your project. Search Engines News SEO News AdWords API AdWords API Tue, 22 Nov 2011 23:10:30 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=53411 The DoubleClick for Publishers API team is excited to announce our first Google+ Hangout Office Hours session on December 7th at 2pm Eastern (11am Pacific). Across the Google Developer Relations team we have seen tremendous positive feedback regarding these Hangouts and we are looking forward to opening a new channel for our developers to converse and ask questions about the API. Specifically, the DFP API team is interested in understanding how you, our developers, Search Engines News SEO News AdWords API AdWords API Tue, 22 Nov 2011 19:24:49 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=53412 Welcome to the new Google Ads Developer blog, your one-stop shop for all ads developer related news, tips, and tricks. We've combined several blogs to create this central hub, so you can find information on AdWords, AdSense, DoubleClick and AdMob APIs and SDKs. If you prefer to subscribe to a particular label, you can do so by clicking on the following feeds: adwords_api , adsense_api , dfp_api , dfa_api , admob_sdk , and mobile . Thanks for stopping by, Search Engines News SEO News AdWords API AdWords API Tue, 22 Nov 2011 19:24:49 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=53150 Last year , we provided you with a bonus of 20% more AdWords API units at no additional cost. We're pleased to announce that we're bringing back our holiday bonus this year. Starting now and extending through January 15, 2012, you'll receive 20% more API units at no additional cost. Here are the details: Developers can purchase AdWords API units at the rate of 1250 for 0.25 USD, up from 1000 for 0.25 USD. Search Engines News SEO News AdWords API AdWords API Wed, 16 Nov 2011 16:45:07 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=52616 We would like to announce an important change to the process of downloading reports from the AdWords API that will affect all report downloads for tools built on API versions post v13. Currently, downloading reports costs no API units and has previously not required a developer token. To allow us to better monitor usage of reports, we will start requiring a developer token when downloading reports. Downloading reports will still cost zero API units. Search Engines News SEO News AdWords API AdWords API Thu, 03 Nov 2011 21:12:02 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=52528 We've just released a new My Client Center (MCC) feature called multiple links , which makes it easier for agencies, SEMs, AdWords API developers, other 3rd party providers and clients to work together while taking advantage of the benefits of the MCC structure . It enables up to five MCCs to link to and manage a single AdWords account as necessary. Multiple links also removes the distinction that Google currently has between UI and API and API-only links. Search Engines News SEO News AdWords API AdWords API Wed, 02 Nov 2011 16:29:00 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=51620 With the release of v201109 we are happy to announce that we now fully support OAuth 1.0 a in the AdWords API. OAuth is an open standard for authorization. Google uses this standard to allow applications to access a user's data (in this case AdWords) without requiring the user to give the application their Google username and password. In OAuth, an application starts by contacting Google with an OAuth request. Next, Search Engines News SEO News AdWords API AdWords API Tue, 11 Oct 2011 21:09:41 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=46546 A common question for the AdWords API Team is "when is the best time to run reports" (and for that matter, when to retrieve statistical data via the API). The quick answer is: it depends on the type of data and report. Read on for details. The reporting system is very complex and statistical data is not available in realtime. For most reports and API services, Search Engines News SEO News AdWords API AdWords API Tue, 14 Jun 2011 16:51:07 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=44421 AdWords allows you to target your users based on their Location of Presence (LOP) or Area of Interest (AOI). This feature is now available to developers through AdWords API v201101 and this blog post discusses how to use this new AdWords API feature. This blog post assumes that are familiar with how to set geographic targets on your campaign. If not, you can learn more here . For a refresher on where regionally targeted ads appear, Search Engines News SEO News AdWords API AdWords API Tue, 26 Apr 2011 10:51:08 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=43764 When introduced last year , AdWords Campaign Experiments (ACE) allowed for experimental changes to be applied to ad groups and criteria. To allow for even greater flexibility, in v201101 we've added the ability to apply experimental changes to individual ads as well. Just like other entities, experiment data can be added to an AdGroupAd to indicates its status in the experiment. For example, the following code can be used to add an existing ad to the experimental split. Search Engines News SEO News AdWords API AdWords API Mon, 11 Apr 2011 18:41:38 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=43241 There are a wide variety of resources available for those learning about the AdWords API, but since they're spread out across multiple sites it's not always easy to find the information you're looking for. While we acknowledge the need for these multiple sources, we knew we could do more to bring together our content from Blogger, YouTube, Google Code, and Twitter. We saw the official reference documentation as a good home for the information, Search Engines News SEO News AdWords API AdWords API Wed, 30 Mar 2011 21:30:42 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=42692 When you're managing a large number of accounts using the AdWords API you may want to retrieve account alerts. This was previously possible with AccountService in v13. The v201008 version introduces the AlertService , which brings similar functionality to the new AdWords API. This blog post discusses the differences between how alerts are retrieved using these two services. Retrieving client account alerts In v13, Search Engines News SEO News AdWords API AdWords API Fri, 18 Mar 2011 17:43:06 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=40608 We just announced two new ValueTrack parameters on the Inside AdWords blog. ValueTrack is a feature that helps you pass dynamic AdWords ad click information in your Destination URL. The new {matchtype} parameter provides you with the matchtype of the keyword for search ads ("b" for broad, "p" for phrase, and "e" for exact). The new {network} parameter gives you information about where the ad appeared ("g" for Google search, "s" for search partners, Search Engines News SEO News AdWords API AdWords API Tue, 01 Feb 2011 21:10:51 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=40409 In the AdWords API, entities may have different values for the same status. For instance, when you delete a campaign the status will be set to DELETED . But when you delete an AdGroupAd object, the status will be DISABLED . campaign.setStatus(CampaignStatus.DELETED); operation.setOperator(Operator.SET); campaignService.mutate(operations); adGroupAd.setStatus(AdGroupAdStatus.DISABLED); operation.setOperator(Operator.SET); adGroupAdService. Search Engines News SEO News AdWords API AdWords API Thu, 27 Jan 2011 22:05:55 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=37073 We recently released the second part of the v201008 version of the AdWords API and with it the CustomerSyncService - the AdWords API's first service to determine the entities that were changed in your account. In this blog post, I'll discuss our goals for the new service and provide a few examples illustrating how to integrate it with your system. At our developer workshops , we received lots of great feedback about what you'd eventually like to see in this service. Search Engines News SEO News AdWords API AdWords API Wed, 27 Oct 2010 20:37:19 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=35546 Today, we're announcing a new version of the AdWords API: v201008 . Following up on our release of v201003 , this version includes many requested features, as well as TrafficEstimatorService and ReportDefinitionService (now out of beta). These two services will replace their v13 counterparts. While we're not starting the sunset countdown for the v13 TrafficEstimatorService and ReportService just yet, Search Engines News SEO News AdWords API AdWords API Tue, 14 Sep 2010 21:39:07 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=35379 Introduction Ad Sitelinks is a feature for search-based ads that allows you to extend the value of your existing AdWords ads by providing additional links to specific, relevant content deep within your website. Rather than sending all users to the same landing page, Sitelinks can provide up to 4 additional links for the user to choose from, as shown below. ( View larger image ) By providing users with more options, you can create richer, Search Engines News SEO News AdWords API AdWords API Thu, 09 Sep 2010 18:12:13 GMT