Clickz Blog Latest search engine news blog articles from Clickz Blog. http://www.seocentro.com/seo-archives/publisher/Clickz+Blog.html Clickz Blog News Archive http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10418 Microsoft has entered a deal to acquire Greenfield Online, an attitudinal researcher and owner of European comparison shopping player Ciao GmbH, for $486 million. Microsoft's in it strictly for the shopping search platform, which it dubs "commercial search," and has already found an (undisclosed) buyer for the research/survey business. Search Engines News SEO News Clickz Blog Clickz Blog Fri, 29 Aug 2008 17:37:24 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10412 Eric Schmidt tells the Seattle Times that Google and Yahoo still plan to move ahead with their search advertising deal in October, despite recent questions from the Senate about whether the arrangement will raise prices for advertisers. "We are going to move forward," Schmidt said Thursday. "We are in the process of talking to the government. They've not indicated one way or the other how they're dealing with us." When the companies paired up in June, Search Engines News SEO News Clickz Blog Clickz Blog Fri, 29 Aug 2008 15:57:10 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10405 Senator John McCain has been deemed "Ready to Lead" in his online ads, and now he's ready to call his Democratic rival SenatorBarack Obama...er...un-ready. According to The Media Trust Company , McCain's camp dropped two new display ads yesterday, just in time for Obama's much-anticipated Mile High acceptance speech last night. He's also touting his experience in search ads. A search for "McCain" turns up this ad: "No On The Job Training Needed Help Elect John McCain. Search Engines News SEO News Clickz Blog Clickz Blog Fri, 29 Aug 2008 14:18:28 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10380 Yahoo confirmed two executives who specialized in mobile left its Connected Life division. Steve Boom, SVP of Connected Life, and Gary Roshak, according to news first reported by Tricia Duryee of mocoNews . Boom has been with Yahoo for 10 years and is looking for other opportunities, according to a company spokesperson. "He has been a tremendous asset to the company. He helped build the mobile team to what it is today, Search Engines News SEO News Clickz Blog Clickz Blog Thu, 28 Aug 2008 21:32:14 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10368 Since Phorm announced it had signed contracts with U.K. ISP's back in March, a number of websites have sprung up designed to chart and combat the behavioural targeting firm's "illegal" activities. Examples include badphorm.co.uk, inphormationdesk.org and dephormation.org.uk. It was the handy work of nodpi.org (stands for No Deep Packet Inspection) that caught my eye today however, with the introduction of a gallery section to the site. Search Engines News SEO News Clickz Blog Clickz Blog Thu, 28 Aug 2008 16:22:14 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10326 ISP-based behavioral targeting company Phorm has hired digital agency TBG London for a helping hand with its B2B marketing efforts. Speaking with me earlier today, a Phorm spokesperson said, "There is huge interest in our technology and its possibilities. TBG is helping us develop several propositions that draw on these capabilities for their presentation to a number of our business partners. Search Engines News SEO News Clickz Blog Clickz Blog Wed, 27 Aug 2008 16:56:16 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10267 Shortly after Microsoft bought aQuantive it quarantined the ad company's agency unit, Avenue A/Razorfish, in its own division with its own CEO. There were two ways to interpret that move: A) Microsoft wanted to keep the unit - and its substantial profits - while diminishing the appearance of conflict of interest, or A) Microsoft wanted to sell it and was reducing the barriers to such a sale. A report from AdAge appears to lend credence to the latter theory. Search Engines News SEO News Clickz Blog Clickz Blog Tue, 26 Aug 2008 14:10:58 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10173 I haven't talked much about the digital TV transition , which will happen to television receiving signals over the airwaves in February 2009 and cable in 2012. Consumers are confused. It's a marketing bonanza for consumer electronics manufacturers and retailers. Several manufacturers have special Web sites to educate in-market buyers on the transition, and the value of HDTV. Best Buy now has Ask a Blue Shirt , a site set up to ease the minds of consumers. It's a blog, FAQ, Search Engines News SEO News Clickz Blog Clickz Blog Fri, 22 Aug 2008 20:08:49 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10171 Verizon and Google may be close to a search deal for the carrier's wireless customers, reports the Wall Street Journal . The Journal says, "It's the latest sign that telecom companies are finally conceding that their homegrown search services have stalled - and that they need help from the Internet's big guns." What it all could mean for Verizon's ad relationships with AOL and Millennial Media remains to be seen. This may just be about finding the right partner, Search Engines News SEO News Clickz Blog Clickz Blog Fri, 22 Aug 2008 19:52:32 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10117 Microsoft has enlisted Jerry Seinfeld to star in a new series of ads targeting Apple's hyper-successful "Get A Mac" campaign? But...Seinfeld's a hardcore Mac user. Isn't he? Remember the show? There was a Mac in the living room of Jerry's apartment in every single episode. The model upgraded with each new season. It was a well-known feature of the show that Jerry's apartment was filled with things that resonated Jerry: superman models, breakfast cereal...and Macs. Search Engines News SEO News Clickz Blog Clickz Blog Thu, 21 Aug 2008 14:48:44 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10084 Now that Google has officially rolled out its AdSense for feeds , ads for women seeking men pop up on my feeds. Will Google and other providers start filtering advertisers for quality? In the past few days I've seen feed ads for Moveon.org and other legitimate sponsors; then this woman in a nightie pops up on my screen beside a mobile industry blog feed. What ads would I see if I were reading blogs in which the content was actually appropriate for this kind of thing? Search Engines News SEO News Clickz Blog Clickz Blog Wed, 20 Aug 2008 21:00:07 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10067 The Wall Street Journal today has an interview with Federal Trade Commissioner Jon Leibowitz regarding the agency's investigation into marketing to kids. One question deals with digital advertising in particular, and exemplifies how marketers are integrating on multiple platforms to reach kids. Here's what Leibowitz had to say: One of the surprises in the [recent FTC] report was the prevalence of integrated advertising campaigns. They're sophisticated, they're multi-platform, Search Engines News SEO News Clickz Blog Clickz Blog Wed, 20 Aug 2008 16:25:14 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10041 Google analytics evangelist Avinash Kaushik gave a unique reason for supporting Barack Obama for United States president. "He does multivariate testing," Kaushik said, while speaking at Search Engine Strategies conference in San Jose, CA, on a panel discussing Google Analytics and Website Optimizer. Search Engines News SEO News Clickz Blog Clickz Blog Wed, 20 Aug 2008 01:04:21 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10039 Google rolled out new features today for Website Optimizer , a tool that helps digital marketers and others test and improve the performance of Web pages. Tom Leung, business product manager for Google Website Optimizer, described the changes today at the Search Engine Strategies conference in San Jose, CA. Using Website Optimizer, businesses or individuals can set up different versions of a Web page and test the performance of each. Using one of the new features, Search Engines News SEO News Clickz Blog Clickz Blog Wed, 20 Aug 2008 00:15:46 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10015 Anyone attending the Search Engine Strategies conference in San Jose, CA, couldn't help but notice the long line of people waiting to get Bryan Eisenberg to sign the new book he co-authored called, "Always Be Testing: The Complete Guide to Google Website Optimizer." He was accompanied by Brett Crosby, group manager of Google Analytics and the co-founder of Urchin Software. Brett wrote the book's forward. Bryan, co-founder of interactive marketing optimization firm Future Now, Search Engines News SEO News Clickz Blog Clickz Blog Tue, 19 Aug 2008 18:46:27 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10008 This morning I got an e-mail newsletter from Bed Bath & Beyond titled "Products for Independent Living by Moen." The contents were a bit unexpected. Certainly BB&B doesn't take the time to get to know me. For starters, it's mapped my nearest store in New Jersey instead of Manhattan, but I'll forgive that. The products it's advertising included bath products such as handrails, chairs, and grips for elderly and handicapped individuals. Search Engines News SEO News Clickz Blog Clickz Blog Tue, 19 Aug 2008 17:02:57 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10000 Yesterday's Search Engine Strategies session on universal and blended search provided search engine marketers with updates on newer features offered by Microsoft, Yahoo, Ask.com, and smaller engines such as BooRah and Cooliris. Unfortunately, I didn't make it there - with five simultaneous sessions to choose from at one time, it's impossible to be in more than one place at one time. You know the drill. Search Engines News SEO News Clickz Blog Clickz Blog Tue, 19 Aug 2008 15:25:01 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=9994 Lori Raimondo, VP of marketing for New York City's Times Square Alliance, will make a cross-country road trip to promote a cause. This weekend, I ran into Lori in a San Francisco restaurant a day or two before she was about to begin the Key to the Cure Road Trip , an initiative sponsored by Saks Fifth Avenue to fight women's cancers. She'll be driving in style, too, traveling in a white Mercedes-Benz. In a blog, Search Engines News SEO News Clickz Blog Clickz Blog Tue, 19 Aug 2008 14:34:38 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=9918 Facebook and at least seven advertisers are being sued for an unpopular ad targeting program. Advertisers named in the federal lawsuit include Blockbuster, Fandango, and Zappos. The ad targeting initiative, known as Beacon, was rolled out in November 2007, but overhauled a month later after privacy and consumer advocates cried foul. Facebook subsequently gave people more control over what online activities are visible to friends. A copy of the lawsuit, published by wired.com, Search Engines News SEO News Clickz Blog Clickz Blog Mon, 18 Aug 2008 05:52:54 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=9917 ClickZ's editorial team is moving to a new office in Manhattan's financial district. Effective today, we'll be joining other Incisive Media's properties including law.com in lower Manhattan. If you're into updating your address book, here's where to send snail mail for ClickZ's editors: 120 Broadway, 6th floor, New York, NY 10271-1101. If you want to track down a ClickZ editor, drop us a line . Search Engines News SEO News Clickz Blog Clickz Blog Mon, 18 Aug 2008 05:01:14 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=9911 It's the digital equivalent of making lemonade out of lemons. CBS, Universal Music, and other media companies are viewing pirated material on YouTube as an advertising opportunity, nytimes.com reports this weekend. These and other media companies are selling ads against the content - even while a copyright lawsuit against Google's YouTube winds its way through the courts. Search Engines News SEO News Clickz Blog Clickz Blog Sun, 17 Aug 2008 14:35:47 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=9844 Mary Bowling, a senior SEO professional at Blizzard Internet Marketing, joins ClickZ as an Expert, offering insights into local and mobile search in a column every other week. Blizzard's a full-service online agency that specializes in the travel and hospitality industries. And travel is very location specific, thus putting Mary at the forefront of trends involving local search. Search Engines News SEO News Clickz Blog Clickz Blog Thu, 14 Aug 2008 18:43:06 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=9841 What's up with the FeedBurner ad network? Some signs point to kaput. Word has it Google, which bought FeedBurner last year, will officially make the switch to AdSense network ads. As noted by the RSS feed firm in May, "we'll be rolling out AdSense for feeds to a small group of publishers, in anticipation of a full launch to all FeedBurner and AdSense publishers 'coming soon'." And who knew "chocolaty goodness" was a side effect of Google integration? The May post continued, Search Engines News SEO News Clickz Blog Clickz Blog Thu, 14 Aug 2008 17:20:18 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=9810 ComScore said today it changed the way it's reporting on ad networks, effective with the August 2008 data. You'll get a chance to see the changes when they are released in mid-September. Where previously comScore only provided data on unique audience, the new reporting will provide two sets of data measures: "potential reach" and "actual reach. Search Engines News SEO News Clickz Blog Clickz Blog Wed, 13 Aug 2008 21:48:35 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=9809 Peter Krasilovsky at Kelsey Group reports that Chris Jennewein - former VP of Internet operations at Union-Tribune Publishing Co., where he led Web projects like its SignOn San Diego-associated radio site - will be joining another online local media guru, Rob Curley at Greenspun Media Group. Greenspun publishes the Las Vegas Sun. Jennewein was laid off from his San Diego gig in May, along with two close interactive colleagues, Ron James and Jim Drummond. Search Engines News SEO News Clickz Blog Clickz Blog Wed, 13 Aug 2008 20:24:10 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=9804 ShopWiki may be the best shopping search engine you don't know about. Because it's crawler-based, it doesn't rely on managed XML feeds as do its better-known competitors over at Yahoo, Google, Shopping.com and the plethora of other comparison shopping engines. And because it searches the whole Web, CEO Rory Cumming says it delivers the lowest price about 80 percent of the time. I caught up with Rory yesterday. He came on board last Fall, along with a fresh infusion of funding. Search Engines News SEO News Clickz Blog Clickz Blog Wed, 13 Aug 2008 17:54:18 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=9726 R/GA set up R/GA Brand Design, to address the shift of branding in the digital age. The new division takes into account early consumer impressions, if not first impressions, including when a prospective customer lands on a Web site to find out more about a brand or product. "As brand-consumer relationships shift to the digital sphere, the responsibility of brand perception is shifting to digital agencies," R/GA said in a statement. Search Engines News SEO News Clickz Blog Clickz Blog Mon, 11 Aug 2008 18:00:43 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=9725 Google is "deeply committed" to privacy and security of its users, but not to deep-packet inspection. Read its responses to a recent House Subcommittee inquiry and you'll soon realize the company didn't exactly find them all pertinent to its business. While the questions asked by the House Energy and Commerce Telecommunications and the Internet Subcommittee deal with online ad practices and consumer data privacy, the main focus is "deep-packet inspection. Search Engines News SEO News Clickz Blog Clickz Blog Mon, 11 Aug 2008 17:44:23 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=9664 In response to last week's request by the House Energy and Commerce Telecommunications and the Internet Subcommittee , Yahoo has announced opt-out capability for behavioral targeting. In a letter to Subcommittee Members , the company said it "will offer consumers even greater choice by allowing consumers to decline customized advertising(8) on Yahoo.com. This is in addition to our existing opt-out when Yahoo! serves customized advertising on third party networks. Search Engines News SEO News Clickz Blog Clickz Blog Fri, 08 Aug 2008 18:32:31 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=9655 The Florida AG strikes again. This time Sunshine State Attorney General Bill McCollum has darkened the day for MobileFunster, a company that does business as FunMobile and sells mobile content like ringtones and wallpapers. After penalizing ad networks like Azoogle and telecom AT&T Mobility for their alleged roles in enabling deceptive ads for "free" mobile content and other items, the AG's CyberFraud Task Force has gone after its first mobile content provider. Search Engines News SEO News Clickz Blog Clickz Blog Fri, 08 Aug 2008 16:54:48 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=9614 Got a favorite marketing tool or service that gives you an edge? We'd like hear about it and spread the word. Nominate your favorite for a ClickZ Marketing Excellence Award. We're interested in hearing how the tool or service helps you achieve success goals and execute campaigns better than before - and makes your tough job just a little bit easier. See the entry rules and send in your nomination before the August 14 deadline. Search Engines News SEO News Clickz Blog Clickz Blog Thu, 07 Aug 2008 19:18:15 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=9573 AOL told investors yesterday during its earnings call that Tacoda and Quigo are now fully Integrated in Platform A and can be used across all of AOL and third party network inventory (read: Advertising.com). Whether that integration will assist AOL's Platform A in garnering more premium, guaranteed ad dollars is another thing. The company experienced a drop in display ad revenues of 14 percent in Q2 from Q2 2007. Apparently they sold more ad units, but at lower CPMs. Search Engines News SEO News Clickz Blog Clickz Blog Wed, 06 Aug 2008 20:43:22 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=9523 It looks like The Newspaper Consortium, the growing bunch of paper publishers, is becoming more of an official entity. The group - borne of a series of relationships between newspaper firms and Yahoo â€" has appointed a Tribune man as its new executive director. According to a press release, "Silver will report to the Newspaper Consortium Board of Directors and Executive Committee and begin developing new opportunities for the Consortium across the digital media landscape, Search Engines News SEO News Clickz Blog Clickz Blog Tue, 05 Aug 2008 19:41:54 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=9519 Valueclick has filed suit against AOL's behavioral targeting firm Tacoda, claiming patent infringement. As Congress and the Federal Trade Commission sharpen their focus on the sector, the continued flow of lawsuits over behavioral ad targeting technologies indicates the potential for success outweighs any government threats. According to Federal District Court filings, Valueclick filed a patent infringement suit against Tacoda in California District Court on July 15. Search Engines News SEO News Clickz Blog Clickz Blog Tue, 05 Aug 2008 18:37:26 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=9516 Stumbled upon this salary benchmark information on Indeed.com. No mention of benefits, but $93K to click? Not bloody likely. Sounds like click fraud perpetrators are scamming the clickers as much as they are search engines and their advertisers. Search Engines News SEO News Clickz Blog Clickz Blog Tue, 05 Aug 2008 16:59:42 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=9513 Burst Media surveyed likely voters about how they use the Web for political information and related topics. A few interesting online political ad-related findings from the ad network: Over 54% of voters recall online ads for a presidential candidate. About 24% of voters who said they recall seeing an ad for a presidential candidate clicked on it. And how's this for interesting? Search Engines News SEO News Clickz Blog Clickz Blog Tue, 05 Aug 2008 16:43:21 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=9511 YouTube is joining NBC and MSN as an official provider of Olympics content. While NBC , and online Olympics content partner MSN get the lions share of live streams and on demand video from the Beijing games aimed at the U.S., YouTube will feature about three hours a day of exclusive content on a dedicated channel. But that channel will be blocked to U.S. users and available in 77 territories including South Korea, India and Nigeria, according to the The Wall Street Journal. Search Engines News SEO News Clickz Blog Clickz Blog Tue, 05 Aug 2008 16:12:19 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=9479 According to Viralvideochart.com , (which, funnily enough, compiles viral video charts), recent political ads from U.S. Presidential candidates John McCain and Barack Obama have been amongst the most talked about videos across the net over the last week. Viralvideochart.com scans "several million blogs a day," according to the site, and compiles its charts according to the number of times each video is linked to, and embedded from, YouTube, Google Video, and MySpace. Search Engines News SEO News Clickz Blog Clickz Blog Tue, 05 Aug 2008 11:03:42 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=9399 During today's Yahoo Shareholders meeting, Yahoo Prez Sue Decker called DoubleClick "a very old technology" â€" an obvious jab at Google's choice to buy the firm. Her aim was to differentiate the ad management platform Yahoo is developing from that of DoubleClick, an industry leader. Rather than buying DoubleClick (she hinted Yahoo did consider that), she continued, "It was our conclusion that to build a Web-based open solution'was the best approach. Search Engines News SEO News Clickz Blog Clickz Blog Fri, 01 Aug 2008 19:35:20 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=9391 Online measurement research firm comScore has pledged to plant more than one million trees in developing nations as part of its panel recruitment program. In an initiative called "Trees for Knowledge," comScore plans to continue past the initial plantings as people join and remain active on the firm's panel. To accomplish this program, which the research company announced earlier this week, comScore partnered with Trees for the Future, Search Engines News SEO News Clickz Blog Clickz Blog Fri, 01 Aug 2008 17:04:30 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=9343 Casual games saw a large-scale shift from a paid or subscription-based model to ad-supported model over the past few years. It's influenced developers and publishers to change gears away from a try-before-you-buy strategy. Results have paid off for many casual game developers: advertising has brought in more revenue than from online consumer purchases of games. Even in-game advertising networks such as Double Fusion are getting casual, Search Engines News SEO News Clickz Blog Clickz Blog Thu, 31 Jul 2008 19:12:37 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=9270 The speed with which local advertisers shift their budgets online has everything to do with how easy ad sellers (see: Certified Marketing Representatives ) make the process. This can be accomplished by bundling online ad buys with traditional ones, or by offering ad giveaways and other promotions. By and large though, it's up to the principle ad vehicles - such as yellow pages and search platforms - to create tidy packages for the little guys. Search Engines News SEO News Clickz Blog Clickz Blog Wed, 30 Jul 2008 16:36:40 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=9238 California Assemblyman Joel Anderson wants the state's Attorney General to inspect the Google/Yahoo search ad deal. It's already stalled by the U.S. Department of Justice . According to a CNET report , the San Diego Republican wrote the following to the AG: "I am writing to urge you to direct your office to take quick and decisive action by launching a formal investigation into the proposed business transaction between Google and Yahoo's search-advertising business. Search Engines News SEO News Clickz Blog Clickz Blog Tue, 29 Jul 2008 21:39:26 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=9181 It's been a busy summer for Glam. In the past two months alone the women-focused media and ad network has unveiled a hip-hop content vertical, an e-mail newsletter channel, and new outposts in Germany and the U.K. It's also trying to get in on the platform money with the launch of a video syndication play and a system for creating vertical ad exchanges. So when's a girl to find time for herself? Search Engines News SEO News Clickz Blog Clickz Blog Mon, 28 Jul 2008 17:53:50 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=9174 When was the last time you had a good experience at airport security? I know, I know. But traveling through Newark on Continental yesterday bordered on the thrilling - in a good way. Continential is now offering something I've long yearned for: a smart phone enabled boarding pass. The thing is actually invalid if you print it out. A barcode and airline logo are displayed on the handset's screen, together with seat and gate information. Search Engines News SEO News Clickz Blog Clickz Blog Mon, 28 Jul 2008 15:29:00 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=9118 If you happened to catch coverage of Microsoft's extended deal with Facebook, you may have read reports suggesting that the social site will now run Microsoft's "page search" advertising. The transcript of Steve Ballmer's somewhat frenetic speech before financial analysts yesterday has him employing the term multiple times, including when describing the Facebook deal. Shocker: The transcription is wrong. As you may have guessed, it should have read "paid search," which is, Search Engines News SEO News Clickz Blog Clickz Blog Fri, 25 Jul 2008 21:00:45 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=9116 Ever seen a spoof ad on the NYC subway? No? That's what I thought. Which is why my mind got bent six ways when I noticed BeKANYE yesterday on the downtown R train. Value proposition: two fizzy tablets dropped in water transform you from a white guy with receding chin and hairline into...well, Kanye West. I couldn't find it online, but a friend did this morning . Funny thing is this afternoon, at the offices of a major publication, Search Engines News SEO News Clickz Blog Clickz Blog Fri, 25 Jul 2008 20:28:12 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=9108 Who says there aren't any good summer gigs these days? According to ePolitics, Barack Obama's campaign is looking for e-mail writers and producers who get the data and reporting side of things. To me, this signals more super-targeted e-mails sent to a variety of constituencies. Search Engines News SEO News Clickz Blog Clickz Blog Fri, 25 Jul 2008 18:50:32 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=9094 "The battles over the legality of Phorm and NebuAd are a smokescreen for the real issue, which is that marketers who have only server-level data don't want to compete against someone who has a better dataset than them. So expect plenty of continued fireworks over Phorm and NebuAd, but don't kid yourself that it's only the privacy advocates beating up on them." -Eric Goldman, expert on Internet law and professor at Santa Clara University, Search Engines News SEO News Clickz Blog Clickz Blog Fri, 25 Jul 2008 15:01:30 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=9056 Publicis Groupe announced recently it has acquired South-Korean full-service digital agency Portfolio, adding to the group's existing Asian operations in Beijing, Hong Kong, Kuala Lumpur, Singapore, Taiwan, and New Delhi. The agency will be integrated with Publicis' existing digital global network, Publicis Modem, and re-branded as Publicis Modem Korea. Portfolio currently provides services such as site development, Search Engines News SEO News Clickz Blog Clickz Blog Thu, 24 Jul 2008 16:17:18 GMT