Google Analytics Latest search engine news blog articles from Google Analytics. http://www.seocentro.com/seo-archives/publisher/Google+Analytics.html Google Analytics News Archive http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12214 For many of you t he fourth quarter is the busiest and biggest season, and in this economy analytics are more important than ever. With holiday traffic starting in November and peaking in early-December, now is the time to make sure your site is in the best shape to maximize holiday traffic and revenue. To help you better analyze your campaign performance, optimize your web pages, and drive even more traffic to your e-commerce site during this crucial time, Search Engines News SEO News Google Analytics Google Analytics Sat, 18 Oct 2008 01:34:17 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12175 This is a quick highlight on, and reminder to register for, Justin Cutroni's upcoming seminar at Emetrics DC this Monday, October 20 - Google Conversion University . The seminar is a good idea for anyone who wants to get some hands-on exposure and training on efficient and practical data-driven marketing using free tools from Google, especially Google Analytics, but also Website Optimizer , Ad Planner , Insights for Search , and Webmaster Tools . Search Engines News SEO News Google Analytics Google Analytics Fri, 17 Oct 2008 01:24:58 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=11588 In the past, you couldn't delete your account from, well, within your account. Getting rid of a duplicate or test account required you to send in a formal request, and you were limited to deleting only profiles in your account. Now, you can delete an account with a click of a button in the "Edit Account and Data Sharing Settings" page. If you're the administrator of the account, and the account is not linked to any other Analytics or AdWords accounts, Search Engines News SEO News Google Analytics Google Analytics Wed, 01 Oct 2008 05:47:13 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10521 Today, we announced the release of the beta version of a new open-source browser: Google Chrome . We encourage you to download it and give it a try. Google Chrome features a simple and intuitive user interface as well as an entirely new architecture designed for speed, security, and stability. You can find out more about other Google Chrome features here . We built Google Chrome so that most webmasters and site owners shouldn't have to make changes to their sites. Search Engines News SEO News Google Analytics Google Analytics Tue, 02 Sep 2008 23:48:21 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=9846 And boy do we love it. The Search Engine Strategies conference is right up our alley. Google will be there in force, sponsoring the show, with a giant booth for AdWords and Google Analytics. Googlers will be headlining or participating in numerous sessions, and we're all looking forward to meeting interested users and hearing what you think about our products. Google Analytics has been given a 20% discount code: 2OG00 (two-oh-gee-zero-zero). Search Engines News SEO News Google Analytics Google Analytics Thu, 14 Aug 2008 20:23:35 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=9768 There's nothing like a little healthy competition! When you reach a certain level of expertise at some discipline, adding a little competition against others can help you to develop new skills and improve your "game" more than anything else. And it can be a lot of fun! That's why we're hoping you'll grab your laptop, hook up your favorite mouse, stretch out your fingers, and join: The Web Analytics Championship! Search Engines News SEO News Google Analytics Google Analytics Tue, 12 Aug 2008 20:46:00 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=9631 Hot on the heels of this March's release of the Audio Campaigns report within Google Analytics, we've just added more offline-to-online reporting features: TV Campaigns reporting. This report represents a further integration between Google Analytics and AdWords, and another helpful tool for you to measure the online effects of offline marketing. AdWords TV Ads is an all-digital system that distributes advertisers' TV ads to participating channels nationwide. Search Engines News SEO News Google Analytics Google Analytics Fri, 08 Aug 2008 02:25:54 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=7602 Here's another practitioner-focused approach from James Tipton, one of our specialists in New York. A Web Analyst is on an eternal quest to understand content consumption. When Visitors come to your site, what do they read? What fascinates them? What do they find depressing? In this quest, the Google Analytics' Top Content report can be powerful and full of insights. But depending on your website platform and use of URL parameters, it can also appear cluttered and, Search Engines News SEO News Google Analytics Google Analytics Tue, 17 Jun 2008 22:38:12 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=6507 Lunametrics is a Google Analytics Authorized Consultant led by Robbin Steif, one of the board members of the Web Analytics Association. She and her team are leading a day of training called "Getting Ahead with Google Analytics" in New York City, June 4 at the Harvard Club - see the agenda or register here . This is going to be a fun and informative training if I know Robbin (which I do) geared towards the online marketer, analyst or webmaster. Search Engines News SEO News Google Analytics Google Analytics Wed, 21 May 2008 17:02:04 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=5582 Several weeks back at South by Southwest, Jeff Veen announced our new Google Analytics for Blogger reporting interface. Currently available only in private beta, this product is a collaboration of several teams and marks the transition of Measure Map customers to a new Google Analytics interface designed specifically for Blogger users. Here's what Jeff had to say: "Many of you may remember when Google acquired Measure Map , our analytics product for blogs. Search Engines News SEO News Google Analytics Google Analytics Wed, 30 Apr 2008 19:27:51 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=3736 On March 5th, we announced the rollout of our new Benchmarking reports . These reports provide context to your Google Analytics data based on industry verticals so that you can gain more insights for your own business. As of today, users should start seeing Benchmarking industry data populate in Google Analytics. The number of verticals and the quality of the data will likely grow as more and more customers enable this feature. Search Engines News SEO News Google Analytics Google Analytics Thu, 20 Mar 2008 23:50:20 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=3539 As part of our desire to provide ever improving educational and help resources to all Google Analytics users, we are experimenting with providing Help Center articles authored by our Google Analytics Authorized Consultants. Our first contributors are EpikOne , the published author of this help center article and LunaMetrics , author of a series of concise and helpful explanations of POSIX Regular Expressions as they relate to Google Analytics. Search Engines News SEO News Google Analytics Google Analytics Mon, 17 Mar 2008 23:48:34 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=3248 One of the most exciting things about having such an extensive ecosystem of Google Analytics users is the variety of ways people are using the product. Each website has a unique personality and appearance and if you're a website owner, you're often thinking about how to combine navigation, design, and language to most clearly communicate your message to users. And then repeating that process. Search Engines News SEO News Google Analytics Google Analytics Tue, 11 Mar 2008 21:56:03 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=1625 In case you're interested, VKI Studios , a Google Analytics and Website Optimizer Authorized Consultant in Vancouver, is running a webinar called "Landing Page Optimization: a process using Google Analytics and Google Website Optimizer" on February 5 (tomorrow!) with Tom Leung, Product Manager for Google Website Optimizer. You can register here to listen in. Search Engines News SEO News Google Analytics Google Analytics Mon, 04 Feb 2008 10:35:00 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=954 These posts weren't intended to be related, but since our partners are always some of the first to identify issues in our beta code, they actually relate quite nicely. First, if you have already updated your urchin.js code to the new ga.js code AND are running Google Analytics on either Blogger or on a website using ASP running on IIS, we suggest you follow the updated code which we've posted in the Google Analytics Google Group forum. Second, Search Engines News SEO News Google Analytics Google Analytics Tue, 18 Dec 2007 07:33:00 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=977 If you haven't been able to attend one of EpikOne's previous e-business training camps , you now have the chance to participate via an online seminar. Industry gurus Justin Cutroni and Danielle Giandomenico will discuss Powering Your Business with Google Analytics in a series of online seminars on December 18th (that's tomorrow!) and 19th. Sessions on both days run from 1:00 to 3:30 PM EST (10 AM to 12:30PM Pacific). Search Engines News SEO News Google Analytics Google Analytics Mon, 17 Dec 2007 08:29:00 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=182 Today, we're adding several updates to Google Analytics including the ability to graph multiple data points at once, ga.js tracking, and six new languages. All accounts have access to a new beta feature that allows you to graph two metrics against each other and see how they correlate. For example, you might want to see how your AdWords traffic compares with your site average or how one conversion goal compares to another over time. Search Engines News SEO News Google Analytics Google Analytics Thu, 13 Dec 2007 01:09:00 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=179 We recently announced several new features . Beginning today, all Google Analytics accounts have access to the first of these features to be released: Site Search. It's currently only available if your language preference is set to English; it will be available in all languages soon. Google Analytics has always shown you how people search to find your site. With Site Search, you can now see how people search your site once they are already on it. Search Engines News SEO News Google Analytics Google Analytics Fri, 02 Nov 2007 04:45:00 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=180 There is no better time to visit Vermont than during Autumn. If you grew up in New England as I did, you might agree that this time of year stirs up the most exciting nostalgia, for the beauty of the Fall foliage and the feeling of summer ending. So, I couldn't be happier to recommend the second Online Marketing Boot Camp in Burlington, Vermont for a few reasons, including promoting learning about web analytics and marketing, Search Engines News SEO News Google Analytics Google Analytics Tue, 30 Oct 2007 09:03:00 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=168 Aside from Google Analytics, one of my favorite marketing tools at Google is Website Optimizer. It is a multivariate testing platform that is both free and pretty easy to use. If you haven't tried Website Optimizer yet, now is a great chance to get your feet wet. Product Manager Tom Leung will be hosting two free online seminars next week. He knows this product inside and out and is a great presenter, so this will be worth your time. The first online seminar, Search Engines News SEO News Google Analytics Google Analytics Tue, 23 Oct 2007 08:46:00 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=186 Today at the eMetrics Summit in Washington, D.C. Brett Crosby announced several Google Analytics features that will be rolled out over the coming weeks. Here's a rundown. First, you'll be able to use Google Analytics to track site search activity. Simply edit any of your Google Analytics profiles to enable "Site Search" and you can find out what people search for on your site and where these searches lead. Search Engines News SEO News Google Analytics Google Analytics Mon, 15 Oct 2007 20:56:00 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=183 Learning about Google Analytics just got easier with the recent release of Justin Cutroni's new e-book, Google Analytics Shortcut published by O'Reilly Media. The downloadable e-book is separated into sections and offers advice for users of all skill levels, starting with "Getting Setup Correct," and moving on to more advanced tips and advice on avoiding configuration mistakes. Justin is a Google Analytics Authorized Consultant with Epikone . Search Engines News SEO News Google Analytics Google Analytics Wed, 03 Oct 2007 12:49:00 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=174 We have put a tremendous amount of effort into making Google Analytics more intuitive and easy to use. The hard part is teaching people how to use their insights to drive action. We hope to change that with the introduction of our very own Google Analytics Playlist on YouTube. Here you can check out full-length presentations on advanced analytics implementation, best practices, how to create a data driven culture and more. Search Engines News SEO News Google Analytics Google Analytics Wed, 19 Sep 2007 08:37:00 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=167 We recently introduced a new way of calculating "Average Time on Site" that removed visitors who "bounce" from your website (people who hit one page of your site and then leave). This updated calculation attempted to give you a better idea of how long engaged visitors spend on your website. However, many of you prefer the original calculation: the total time on site for all visits divided by the total number of visits. So today we are changing it back. Effective immediately, Search Engines News SEO News Google Analytics Google Analytics Wed, 12 Sep 2007 03:52:00 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=173 Today, we are happy to announce the first major update to Website Optimizer . (For those who are unfamiliar with Website Optimizer, we've blogged about it before here and here .) The first feature that we've added is a wizard for creating A/B split experiments. A/B tests are ideal for testing how well different page layouts perform and for pages that don't get a lot of traffic. Although you can perform A/B testing in Google Analytics, Search Engines News SEO News Google Analytics Google Analytics Wed, 05 Sep 2007 03:01:00 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=177 We love the Search Engine Strategies conference in San Jose, which happens next week from August 20th to 23rd. It's a cutting edge conference about all things online and it's right in our backyard. Lots of Googlers will be in attendance, from engineers to product managers to client services, representing a wide variety of products including search, AdWords, AdSense, Webmaster Tools, Feedburner, and of course, Google Analytics and Website Optimizer. Search Engines News SEO News Google Analytics Google Analytics Wed, 15 Aug 2007 09:26:00 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=171 We have several case studies on the Google Analytics website that show varied real world examples of Google Analytics use. And recently, the AdWords team put together a great new case study video (below) with furniture and accessories company Carolina Rustica which touches on their use of Google Analytics. I know many other people have equally compelling stories that can go into much greater depth about how they have had success using GA. If you are one of them, Search Engines News SEO News Google Analytics Google Analytics Tue, 14 Aug 2007 03:37:00 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=188 This past Wednesday, we hosted our first ever Google Conversion University event. Over 100 participants from across the country visited the Googleplex for a day to gain insights into using Google Analytics, Website Optimizer, and AdWords. To everyone who attended: Thank you for making the event so much fun and for sharing your ideas and experiences with us. We sincerely hope that you left inspired and more knowledgeable than you arrived. Search Engines News SEO News Google Analytics Google Analytics Fri, 03 Aug 2007 04:15:00 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=185 Update: 4:24pm Tuesday, 31 July - Report data has been fully updated and is now current again. We apologize for any inconvenience the temporary delay caused and will have less reporting delays in the future. _ We are starting to update reporting in all Google Analytics accounts affected by the delay. As of 5pm PST this evening, some users will start to see part or all of the data from the period between Saturday and now appear in reports. Search Engines News SEO News Google Analytics Google Analytics Mon, 30 Jul 2007 09:43:00 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=189 Google Analytics users, There is a temporary reporting delay within Google Analytics accounts. For most accounts, reporting is current through this past Saturday night. Please note that no data will be lost - data will continue to be collected and processed during this time. We are in the process of fully updating your Google Analytics account data and will display it within your reports as soon as possible. Please note, Search Engines News SEO News Google Analytics Google Analytics Mon, 30 Jul 2007 02:20:00 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=166 We have not yet established a certification for reaching the master level of Google Analytics, but ROI Revolution , a Google Analytics Authorized Consultant , is definitely the equivalent, and they want to pass on some actionable wisdom with a six-week online Google Analytics training course which launches on Aug 9, 2007 at 1:30 pm EST. We think Google Analytics is easy to use and set up, but if you're like us, Search Engines News SEO News Google Analytics Google Analytics Fri, 27 Jul 2007 06:54:00 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=169 Today there will be a brief processing delay. It is expected to last a few hours. You can still login and view your reports. Please be assured that your data continues to be collected and that no data will be lost. We expect everything to be updated shortly. Sorry for the inconvenience and thank you for your patience. Posted by Brett Crosby, Sr. Manager, Search Engines News SEO News Google Analytics Google Analytics Wed, 25 Jul 2007 08:37:00 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=170 We're pleased to announce that we now offer and support Google Analytics in two additional languages: Turkish and Polish. You can use Google Analytics, receive email support, get technical information from the Help Center , browse our website and learn marketing techniques from Conversion University in any of the 19 languages for which Google Analytics is available. Search Engines News SEO News Google Analytics Google Analytics Tue, 24 Jul 2007 03:31:00 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=187 Last month, we added the first batch of feature enhancements to the new Google Analytics. Today, we're excited to announce that we're adding a few more of your most requested features. The following improvements are available in your account now: - We've added a "Go to:" box to all reports that have tables so you can jump directly to a specific row. If you have 5,000 referring sources and you want to see row 3,456, you can jump right to it. Search Engines News SEO News Google Analytics Google Analytics Fri, 20 Jul 2007 02:45:00 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=176 Many of our users like to print their Google Analytics reporting interface to include in presentations, handouts or company reports. We added the ability to export to PDF in the new interface so printed reports would look perfect. These PDF reports are vector based and can scale to the size of billboards and still look beautiful. So, the next time you want to print a report, first export to PDF, then print. You'll be amazed at the high quality print you get. Search Engines News SEO News Google Analytics Google Analytics Mon, 16 Jul 2007 03:32:00 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=172 This weekend a small percentage of our users experienced processing delays. For several hours affected users were not able to view updated traffic for a large portion of the day. This was a temporary processing delay. No data was lost and all reports should now be fully updated. We apologize for the inconvenience. Posted by Jeff Gillis, Search Engines News SEO News Google Analytics Google Analytics Mon, 16 Jul 2007 01:47:00 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=181 It's been about two months since we launched the new Google Analytics interface and the response has been overwhelmingly positive. And since then, we've updated the new Google Analytics with the most requested features. We'll continue updating the new Google Analytics going forward, of course, but here's your reminder that the earlier version of Google Analytics will be removed on Wednesday, July 18th. Search Engines News SEO News Google Analytics Google Analytics Wed, 11 Jul 2007 07:48:00 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=190 This weekend, many of you had trouble creating and logging into your new Google Analytics Account. This was due to a temporary server outage which has now been resolved. If your account was successfully created, you will be able to log in now. If you are still unable to log in you will need to create the account again. We apologize for the inconvenience. Posted by Adam Wooley, Search Engines News SEO News Google Analytics Google Analytics Wed, 11 Jul 2007 04:13:00 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=184 Of all web analytics metrics, Bounce Rate is perhaps the most universally applicable. Why? Because, unlike the widely-quoted Conversion Rate metric, Bounce Rate doesn't require you to have defined conversion goals. This means you can use it to understand how well virtually any kind of site performs from a marketing standpoint. If your site conversion rates are low, Bounce Rate can help you understand why. If your Bounce Rates are also low, Search Engines News SEO News Google Analytics Google Analytics Fri, 29 Jun 2007 03:16:00 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=175 A scheduled system maintenance this morning caused processing delays for a small percentage of our users. For several hours this morning, affected users were only able to see traffic data current to 3am PST. This was a temporary delay. No data was lost and all reports should now be fully updated. We apologize for the inconvenience. Posted by Alden DeSoto, Search Engines News SEO News Google Analytics Google Analytics Wed, 27 Jun 2007 04:57:00 GMT