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<title>Inside AdWords News Archive</title>
<dc:creator>Inside AdWords</dc:creator>
<description>Latest search engine news blog articles from Inside AdWords.</description>
<link>http://www.seocentro.com/seo-archives/publisher/Inside+AdWords.html</link>
<dc:title>Inside AdWords News Archive</dc:title>
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<title>AdWords system maintenance on November 8th</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12861</link>
<description>On Saturday, November 8th, 2008 the AdWords system will be unavailable from approximately 10AM to 2PM PST , for maintenance. While you won't be able to sign in to your accounts during this time, your campaigns will continue to run as usual. AdWords system maintenance typically occurs on the second Saturday of each month from 10AM to 2PM PST. We'll continue to update you via the blog as we always have,</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Inside AdWords</category>
<dc:creator>Inside AdWords</dc:creator>
<pubDate>Wed, 05 Nov 2008 20:53:05 GMT</pubDate>
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<title>Visit the Google Marketer's Playbook at ad:tech New York</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12311</link>
<description>The Google Marketer's Playbook is a series of educational talks where our experts discuss strategies for making the most of AdWords and other Google products such as Google Analytics and YouTube . You can attend the Google Marketer's Playbook and hear advice on topics such as optimization strategy , measurement and tracking , and increasing reach during the upcoming ad : tech digital marketing conferences.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Inside AdWords</category>
<dc:creator>Inside AdWords</dc:creator>
<pubDate>Tue, 21 Oct 2008 20:54:58 GMT</pubDate>
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<title>Google TV Ads Announces New Partnerships</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12156</link>
<description>Today, we announced two strategic partnerships that will make it easier for advertisers to manage their Google TV Ads media buys within their existing systems. For advertisers who use CoreDirect, our partnership with COREMedia Systems will allow you to view your Google TV Ads sales and response data next to your other media buys and results within CoreDirect. In addition,</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Inside AdWords</category>
<dc:creator>Inside AdWords</dc:creator>
<pubDate>Thu, 16 Oct 2008 18:57:20 GMT</pubDate>
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<title>AdWords system maintenance on October 18th</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12113</link>
<description>On Saturday, October 18th, 2008 the AdWords system will be unavailable from approximately 10AM to 2PM PDT , for maintenance. While you won't be able to sign in to your accounts during this time, your campaigns will continue to run as usual. AdWords system maintenance typically occurs on the second Saturday of each month from 10AM to 2PM PDT with this week's maintenance being an exception. We'll continue to update you via the blog as we always have,</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Inside AdWords</category>
<dc:creator>Inside AdWords</dc:creator>
<pubDate>Wed, 15 Oct 2008 19:04:56 GMT</pubDate>
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<title>AdWords system maintenance on October 11th</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=11977</link>
<description>On Saturday, October 11th, 2008 the AdWords system will be unavailable from approximately 10 a.m. to 2 p.m. PDT , for maintenance. While you won't be able to sign in to your accounts during this time, your campaigns will continue to run as usual. AdWords system maintenance typically occurs on the second Saturday of each month from 10 a.m. to 2 p.m. PDT. We'll continue to update you via the blog as we always have,</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Inside AdWords</category>
<dc:creator>Inside AdWords</dc:creator>
<pubDate>Fri, 10 Oct 2008 21:56:12 GMT</pubDate>
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<title>Conversion tracking Site Stats logo is now optional</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=11892</link>
<description>If you currently use or have considered using AdWords conversion tracking , we have news that may be of interest to you. Conversion tracking users are no longer required to display the "Google Site Stats" logo on the conversion pages of their web sites. Previously, a small but visible text block that read "Google Site Stats" automatically appeared on the page where the conversion tracking code was placed on your web site.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Inside AdWords</category>
<dc:creator>Inside AdWords</dc:creator>
<pubDate>Wed, 08 Oct 2008 22:16:04 GMT</pubDate>
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<title>Use keywords and placements together on the content network</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=11622</link>
<description>When you use keywords in your ad groups to&#160; contextually target &#160;your ads, we match them to relevant pages across the hundreds of thousands of sites&#160;on&#160;the&#160; Google content network . But have you ever wanted to bid more (or less) for a specific content network site you're contextually targeting? Or write customized ad text for a precise group of pages, such as&#160;news articles&#160;or&#160;relevant discussions&#160;on social networks? Now you can.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Inside AdWords</category>
<dc:creator>Inside AdWords</dc:creator>
<pubDate>Wed, 01 Oct 2008 20:47:35 GMT</pubDate>
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<title>AdWords system maintenance on September 13th</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10865</link>
<description>On Saturday, September 13th, 2008 the AdWords system will be unavailable from approximately 10 a.m. to 2 p.m. PDT , for maintenance. While you won't be able to sign in to your accounts during this time, your campaigns will continue to run as usual. AdWords system maintenance typically occurs on the second Saturday of each month from 10 a.m. to 2 p.m. PDT. We'll continue to update you via the blog as we always have,</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Inside AdWords</category>
<dc:creator>Inside AdWords</dc:creator>
<pubDate>Thu, 11 Sep 2008 13:37:53 GMT</pubDate>
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<title>Quality Score improvements</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10569</link>
<description>In July 2005, AdWords introduced minimum bids for keywords based on Quality Score . This system allows us to show very high quality ads to Google users, while also giving advertisers control over their keywords. Since 2005, we've improved Quality Score in many ways, such as the inclusion of landing page quality and landing page load time as factors. Along the way, we've also received much helpful feedback from both users and advertisers. Today,</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Inside AdWords</category>
<dc:creator>Inside AdWords</dc:creator>
<pubDate>Wed, 03 Sep 2008 22:43:48 GMT</pubDate>
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<title>AdWords Report Center: Summer cleaning</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10282</link>
<description>We'd like to give you a heads-up that on September 2nd, all reports in your AdWords Report Center created over six months ago (before March 2nd, 2008) will be deleted. We're clearing out old reports to make room for new ones. But, don't worry! All of your account data will be retained and unaffected by any report deletions. Please plan accordingly before September 1st if you have reports in your AdWords Report Center that are more than six months old.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Inside AdWords</category>
<dc:creator>Inside AdWords</dc:creator>
<pubDate>Tue, 26 Aug 2008 16:59:25 GMT</pubDate>
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<title>AdWords System Maintenance on July 19th</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10096</link>
<description>On Saturday, July 19th, 2008 the AdWords system will be unavailable from approximately 10 a.m. to 3 p.m. PDT , for maintenance. While you won't be able to sign in to your accounts during this time, your campaigns will continue to run as usual. AdWords system maintenance typically occurs on the second Saturday of each month from 10 a.m. to 2 p.m. PDT, with this week being an exception. We'll continue to update you via the blog as we always have,</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Inside AdWords</category>
<dc:creator>Inside AdWords</dc:creator>
<pubDate>Thu, 21 Aug 2008 00:21:57 GMT</pubDate>
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<title>Summer school's in session with Google AdWords</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=9021</link>
<description>This summer, we're offering a number of webinars covering a broad range of topics - if you're interested in learning inside tips about Google AdWords, check out our webinar calendar . Topics range from getting started with AdWords and improving ROI, to learning how to track the effectiveness of your campaigns, so there's truly something for everyone. You can register using the links provided on the AdWords Events Calendar page.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Inside AdWords</category>
<dc:creator>Inside AdWords</dc:creator>
<pubDate>Thu, 24 Jul 2008 00:21:53 GMT</pubDate>
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<title>Content network video series on the Google Business YouTube channel</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=8777</link>
<description>Earlier this year, we launched the&#160; Google Business Channel , a YouTube channel that brings you the latest on AdWords and Google's other business solutions, in video format. And as part of the&#160; Advertiser Education Series &#160;on the channel, we've just added three videos that cover various aspects of the&#160; Google content network . This series is meant to help our advertisers learn about, and succeed with,</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Inside AdWords</category>
<dc:creator>Inside AdWords</dc:creator>
<pubDate>Thu, 17 Jul 2008 14:48:19 GMT</pubDate>
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<title>Free online webinar for Google's analysis products</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=7951</link>
<description>Staying competitive in the online space can be hard if you don't have the proper tools at your disposal. That's why we offer solutions like Google Webmaster Tools , Google Analytics , and Google Website Optimizer to help you improve your site's effectiveness and functionality. Used individually, each product can provide valuable and actionable information about specific aspects of your site. However, by using all three together ,</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Inside AdWords</category>
<dc:creator>Inside AdWords</dc:creator>
<pubDate>Thu, 26 Jun 2008 00:04:22 GMT</pubDate>
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<title>Use the Conversion Optimizer with AdWords Editor and the AdWords API</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=7862</link>
<description>The Conversion Optimizer , our free cost-per-acquisition (CPA) bidding feature for AdWords, came out of beta in January. One of the top requests we've heard is from advertisers wanting to use the Conversion Optimizer with AdWords Editor and the AdWords API. Today, we are pleased to announce that the Conversion Optimizer is now supported by both AdWords Editor and the AdWords API . Many advertisers have told us that by using the Conversion Optimizer,</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Inside AdWords</category>
<dc:creator>Inside AdWords</dc:creator>
<pubDate>Tue, 24 Jun 2008 13:24:33 GMT</pubDate>
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<title>AdWords system maintenance on June 21st</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=7601</link>
<description>On Saturday, June 21, 2008, the AdWords system will be unavailable from approximately 10 a.m. to 3 p.m. PDT , for maintenance - as was noted in our previous maintenance update , earlier this month. While you won't be able to sign in to your accounts during this time, your campaigns will continue to run as usual. This particular maintenance may last up to one hour longer than typical maintenance sessions.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Inside AdWords</category>
<dc:creator>Inside AdWords</dc:creator>
<pubDate>Tue, 17 Jun 2008 22:15:28 GMT</pubDate>
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<title>Pump Up Your Site with Website Workout</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=7023</link>
<description>Today at the SMX Seattle conference , the Website Optimizer team announced the launch of the Google Website Workout contest. The idea behind the contest is simple: the team wants to help four businesses "pump up" their websites so they can realize more sales, leads, and sign-ups. Our consultants will work with the four winners to increase their websites' performance by identifying and testing which combinations of page design, copy,</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Inside AdWords</category>
<dc:creator>Inside AdWords</dc:creator>
<pubDate>Tue, 03 Jun 2008 21:14:42 GMT</pubDate>
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<title>More partner site examples from the Google content network</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=6573</link>
<description>Our advertisers have often asked: 'What kinds of web sites make up the Google content network ?' To help answer this question, we just re-launched the Partners page on the Google content network microsite to include a more comprehensive set of examples of where your ads can appear. After all, the content network is comprised of hundreds of thousands of web sites, from information and news sites like About.com and the New York Times, to blogs like Ask the Builder.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Inside AdWords</category>
<dc:creator>Inside AdWords</dc:creator>
<pubDate>Thu, 22 May 2008 18:02:35 GMT</pubDate>
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<title>AdWords system maintenance on May 17th</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=6190</link>
<description>On Saturday, May 17th, the AdWords system will be unavailable from approximately 10 a.m. to 2 p.m. PDT due to scheduled maintenance. While you won't be able to sign in to your accounts during this time, your campaigns will continue to run as usual. AdWords system maintenance typically occurs on the second Saturday of each month during the above times - with this month being an exception to that rule, as previously noted in our April maintenance update.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Inside AdWords</category>
<dc:creator>Inside AdWords</dc:creator>
<pubDate>Wed, 14 May 2008 18:50:08 GMT</pubDate>
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<title>Landing page load time now available on the Keyword Analysis Page</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=5944</link>
<description>In early March, we announced that we'd soon incorporate an additional factor into Quality Score , namely landing page load time - where load time is defined as the amount of time it takes for a user to see the landing page after clicking an ad. Now, we'd like to post with an update. Starting today, load time evaluations will be displayed on the Keyword Analysis page , for your review. We suggest taking some time to evaluate and understand this information because,</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Inside AdWords</category>
<dc:creator>Inside AdWords</dc:creator>
<pubDate>Thu, 08 May 2008 19:43:09 GMT</pubDate>
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<title>Tips from our industry newsletters</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=5942</link>
<description>Did you know you can use the Search Query Performance report to refine your campaigns? Or that echoing your ad text in your landing page's headline helps create a positive user experience? Have you heard about our free campaign optimizations? Our AdWords Industry Newsletters address companies in specific verticals, but enterprising advertisers in any business can often find universal, useful advice in them. For example,</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Inside AdWords</category>
<dc:creator>Inside AdWords</dc:creator>
<pubDate>Thu, 08 May 2008 19:26:17 GMT</pubDate>
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<title>Place ads on television with Google TV Ads</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=5604</link>
<description>We'd like to introduce Google TV Ads , a flexible, all-digital system for easily and efficiently buying more accountable and measurable TV advertising. The program, which has been an invitation-only beta test since June 2007, is now available to all US-based advertisers. Television is a great way to reach new customers who might not be familiar with your product or service.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Inside AdWords</category>
<dc:creator>Inside AdWords</dc:creator>
<pubDate>Thu, 01 May 2008 00:59:48 GMT</pubDate>
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<title>Improvements to AdWords Conversion Tracking</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=5059</link>
<description>AdWords conversion tracking is a free AdWords tool to help you understand what happens after a user clicks on your ad. By knowing which clicks most often lead to conversions, you can spend your money most effectively - on the clicks most likely to lead to a conversion. We've recently improved conversion tracking. You can now define the actions that are most important to your business and track conversions on each of those actions independently.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Inside AdWords</category>
<dc:creator>Inside AdWords</dc:creator>
<pubDate>Fri, 18 Apr 2008 16:52:43 GMT</pubDate>
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<title>Meet the AdWords team in San Francisco</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=4739</link>
<description>In the recent past we've let you know of many opportunities to learn new things about AdWords, while also meeting some of the friendly and knowledgeable people on the AdWords team. Now, we hope you'll consider joining a number of such folks in San Francisco, as they discuss best practices for making the most of AdWords at ad:tech - a conference for digital marketing. If you don't already have a pass to this conference please visit the ad:tech site , by April 14th,</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Inside AdWords</category>
<dc:creator>Inside AdWords</dc:creator>
<pubDate>Fri, 11 Apr 2008 22:34:38 GMT</pubDate>
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<title>Conversion Tracking Issue on March 5</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=4493</link>
<description>On Wednesday, March 5th from approximately 9am to 2pm PST , some web pages containing the AdWords Conversion Tracking code snippet presented visitors with a browser message indicating a Google server certificate had expired. This issue has since been fixed. We apologize for any inconvenience that this may have caused. Please note that conversion tracking data collected during this brief period may under-report the number of actual conversions achieved. Posted by Trevor,</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Inside AdWords</category>
<dc:creator>Inside AdWords</dc:creator>
<pubDate>Mon, 07 Apr 2008 20:57:42 GMT</pubDate>
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<title>Helpful tips on our new content network tools</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=3535</link>
<description>Over the last year, we've released a number of new tools, which all have the same goal of giving you more transparency and control when advertising on the Google content network . We've talked about the benefits that placement performance reports , CPC bidding for placement targeting , and category exclusion each offer individually to content network campaigns, but we haven't yet discussed how these tools can be used together to improve performance.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Inside AdWords</category>
<dc:creator>Inside AdWords</dc:creator>
<pubDate>Mon, 17 Mar 2008 22:34:58 GMT</pubDate>
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<title>AdWords system maintenance on February 16th</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=3229</link>
<description>On Saturday, February 16th, the AdWords system will be unavailable from approximately 10 a.m. to 2 p.m. PST due to scheduled maintenance. While you won't be able to sign in to your accounts during this time, your campaigns will continue to run as usual. AdWords system maintenance typically occurs on the second Saturday of each month during the above times - with this month being an exception to that rule, as previously noted in our January maintenance update .</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Inside AdWords</category>
<dc:creator>Inside AdWords</dc:creator>
<pubDate>Tue, 11 Mar 2008 17:52:04 GMT</pubDate>
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<title>Google Analytics 101 (Part 2)</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=2971</link>
<description>In Part 1 of Google Analytics 101, we talked about what Google Analytics is, how it helps site owners, and how to sign up. At the end of the sign-up process, we arrived at the Analytics Settings page, which is where you administer your account and make important changes. Let's take a closer look around it (we've numbered the screenshot to make it easier to follow).</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Inside AdWords</category>
<dc:creator>Inside AdWords</dc:creator>
<pubDate>Fri, 07 Mar 2008 01:10:02 GMT</pubDate>
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<title>Introducing Analytics Seminars for Success</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=2338</link>
<description>Following on the success of our AdWords Seminars for Success program, we'll be introducing a new series of Analytics Seminars for Success starting in March. Led by Google Analytics Authorized Consultants , these full day seminars will cover the in's and out's of using Google Analytics to track and optimize your website's performance.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Inside AdWords</category>
<dc:creator>Inside AdWords</dc:creator>
<pubDate>Tue, 26 Feb 2008 00:48:41 GMT</pubDate>
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<title>Demographic bidding beta test</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=1994</link>
<description>Ever wish you could show your ads more often to a specific group like women aged 25-34? Want to see how your ads perform with certain demographic groups and then adjust your bids accordingly? We're excited to introduce the new demographic bidding feature from AdWords. Demographic bidding helps you display your ads to specific gender and age group audiences on some sites in the Google content network,</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Inside AdWords</category>
<dc:creator>Inside AdWords</dc:creator>
<pubDate>Tue, 19 Feb 2008 22:59:53 GMT</pubDate>
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<title>Top Conversion Optimizer tips</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=1683</link>
<description>The Conversion Optimizer is a bidding feature that allows you to set a maximum cost-per-acquisition (CPA) instead of a maximum cost-per-click (CPC), helping you save time and maximize profits. We recently held a series of Conversion Optimizer webinars , which you can watch on YouTube. To help you get more out of your Conversion Optimizer campaigns, we've compiled a list of top tips based on the most common questions we received from our webinar attendees.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Inside AdWords</category>
<dc:creator>Inside AdWords</dc:creator>
<pubDate>Fri, 15 Feb 2008 01:34:00 GMT</pubDate>
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<title>Sign up for the Conversion Optimizer online seminar</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=1685</link>
<description>Last week, we announced that the Conversion Optimizer, a free AdWords feature for managing CPA (cost-per-acquisition) bids, was out of beta and available to more advertisers. We'd like to remind you that the Conversion Optimizer team will be giving a free online seminar tomorrow, January 15th at 10 am PST . This one hour session will cover how the Conversion Optimizer works and how you can use it to get more conversions and improve your ROI.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Inside AdWords</category>
<dc:creator>Inside AdWords</dc:creator>
<pubDate>Mon, 14 Jan 2008 02:46:00 GMT</pubDate>
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<title>Our top 10 of 2007</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=1684</link>
<description>The Time Square ball has dropped for the 100th time and the New Year is officially underway, but before we say goodbye to 2007, we'd like to continue the annual tradition of reminiscing about our top 10 favorite blog moments of 2007. Whether you're a newcomer to the blog or an old-time fan, we think you'll find at least a few posts in this list worth reviewing again: 10. Complimentary optimizations make it easy (and free!) for you to get some expert help with your campaigns.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Inside AdWords</category>
<dc:creator>Inside AdWords</dc:creator>
<pubDate>Wed, 02 Jan 2008 08:46:00 GMT</pubDate>
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<title>Season's greetings</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=1133</link>
<description>As 2007 wraps up, we'd like to take a moment to send you our warmest wishes for the holiday season. We'll be taking the next week off, but look for us again in January when we'll countdown our annual top 10 must-read posts from the past year. And before we go, here's this year's holiday doodle, featuring someone you may recognize along with his new friend: Have a warm and wonderful holiday! Posted by Vivian,</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Inside AdWords</category>
<dc:creator>Inside AdWords</dc:creator>
<pubDate>Sat, 22 Dec 2007 01:00:32 GMT</pubDate>
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<title>Latest Tech B2B Industry Newsletter</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=920</link>
<description>Before the ball drops on 2007, we've got one more AdWords Industry Newsletter to share. The latest issue of the Tech B2B Industry Newsletter has tips and resources to help you prepare your campaigns for the new year. You'll find the latest Tech B2B tips from an AdWords optimization specialist and learn how the content network can help you meet your marketing goals. You can sign up to receive AdWords newsletters via email through your AdWords account. Posted by Feng,</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Inside AdWords</category>
<dc:creator>Inside AdWords</dc:creator>
<pubDate>Wed, 19 Dec 2007 02:13:00 GMT</pubDate>
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<title>Show the right ad for each keyword</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=987</link>
<description>Today we'd like to clarify a relatively common misconception, especially among newer advertisers: that the AdWords system will automatically match keywords to the most appropriate ad within ad groups that have multiple ad variations. Here's a fictional scenario, to illustrate: A new advertiser, Hank, wants to increase traffic to his site, on which he offers 100 different house-cleaning products in six broad categories. Within his Standard Edition account,</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Inside AdWords</category>
<dc:creator>Inside AdWords</dc:creator>
<pubDate>Mon, 17 Dec 2007 06:43:00 GMT</pubDate>
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<title>Introducing AdWords Editor 5.0 for Windows and Mac</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=425</link>
<description>Today, we released version 5.0 of AdWords Editor , our free, downloadable campaign management application. Among other features, version 5.0 includes support for local business ads , an export picker that lets you select specific campaigns and ad groups to save to a CSV file, and the ability to save advanced search settings . You can read our release notes for a complete list of new and updated features. If you haven't yet downloaded AdWords Editor,</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Inside AdWords</category>
<dc:creator>Inside AdWords</dc:creator>
<pubDate>Wed, 12 Dec 2007 08:59:00 GMT</pubDate>
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<title>New options and a new look for location targeting</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=435</link>
<description>As you might already know, AdWords offers a feature called location targeting that lets you specify where in the world you want Google to show your ads. You can target countries, cities, regions, or any other geographic area you'd like. If you use the AdWords Standard Edition , you'll notice a new version of location targeting. We've added a new interactive map so you can see all the locations you've selected.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Inside AdWords</category>
<dc:creator>Inside AdWords</dc:creator>
<pubDate>Thu, 06 Dec 2007 04:45:00 GMT</pubDate>
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<title>Google Content Network Tips: Part 3 - Optimizing your keywords for the content network</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=430</link>
<description>In this third post of our content network series , we would like to share some content optimization tips for your keywords and ad text. In a future post, we will write more about other tips. Contextual targeting on the content network happens at the ad group level, not at the keyword level. That means all the keywords in an ad group, along with the ad text, are evaluated when Google is deciding whether to show your ad on a specific content page. In other words,</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Inside AdWords</category>
<dc:creator>Inside AdWords</dc:creator>
<pubDate>Wed, 05 Dec 2007 06:51:00 GMT</pubDate>
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<title>Update to the Ads Diagnostic Tool</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=445</link>
<description>One of the most common questions we hear from advertisers is, "Why can't I see my ad?" As you may already know, the Ads Diagnostic Tool can help you determine why your ad might not appear on a Google results page. Now, instead of showing just one reason why your ad may not appear, the Ads Diagnostic Tool lists multiple reasons - saving you time by listing everything that needs to be fixed in a single page of results. What might these multiple reasons be?</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Inside AdWords</category>
<dc:creator>Inside AdWords</dc:creator>
<pubDate>Tue, 04 Dec 2007 08:11:00 GMT</pubDate>
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<title>Template Center now available</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=426</link>
<description>As part of our ongoing effort to improve your AdWords experience, we've launched the AdWords Template Center. Template Center is a free tool available via My Client Center (MCC). It allows MCC account managers to create templates for pre-defined AdWords campaigns and share them with their directly linked AdWords accounts. Advertisers with these linked accounts can quickly and easily view and select campaign templates from their Template Library,</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Inside AdWords</category>
<dc:creator>Inside AdWords</dc:creator>
<pubDate>Mon, 03 Dec 2007 08:26:00 GMT</pubDate>
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<title>Introducing the AdWords Local PlusBox</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=428</link>
<description>In a post last month we told you about the location names that appear beneath locally targeted ads. We've recently made updates with the introduction of the AdWords Local PlusBox. The Local PlusBox is a feature that displays more geographical information for a local business ad that appears in the top position above Google search results. When users see the Local PlusBox and click on it (see the 'closed' screenshot below), the ad expands to include a map, address,</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Inside AdWords</category>
<dc:creator>Inside AdWords</dc:creator>
<pubDate>Mon, 03 Dec 2007 05:03:00 GMT</pubDate>
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<title>What's new with mobile ads</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=438</link>
<description>According to Internet market research powerhouse eMarketer , the mobile search advertising market size is currently $13.5 million and growing - by a projected factor of 50 - within the next four years. With everyone buzzing about mobile these days, we wanted to tell you straight from the horse's mouth about some sophisticated new tools and features that we've recently rolled out to help you run a more successful mobile ads campaign.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Inside AdWords</category>
<dc:creator>Inside AdWords</dc:creator>
<pubDate>Fri, 30 Nov 2007 07:45:00 GMT</pubDate>
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<title>Meet our AdWords Evangelist in Las Vegas</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=447</link>
<description>Back in September and October, Fred Vallaeys, Product Evangelist for AdWords, joined us for a three part series on ROI (Return on Investment) and how to track it. Now is your chance to ask Fred specific ROI questions, or questions about AdWords in general - Fred will be speaking at PubCon by WebmasterWorld in Las Vegas, Tuesday, December 4th, as part of a panel discussing Major Search Engines. We hope you'll stop by and introduce yourself to Fred, if you're attending.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Inside AdWords</category>
<dc:creator>Inside AdWords</dc:creator>
<pubDate>Wed, 28 Nov 2007 08:25:00 GMT</pubDate>
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<title>Google Content Network Tips: Part 2 - Targeting Options, Environments, and Ad Formats</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=427</link>
<description>In our first post in this series, we highlighted some of the most notable improvements we've made to the Google content network over this past year. Today, we wanted to focus on the range of options that the content network provides to make campaign management simple. To ensure that our advertisers have increased flexibility and control across all aspects of their campaign, we offer multiple targeting options, a variety of ad formats,</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Inside AdWords</category>
<dc:creator>Inside AdWords</dc:creator>
<pubDate>Tue, 27 Nov 2007 05:17:00 GMT</pubDate>
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<title>On turkeys and giving thanks</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=431</link>
<description>It's that time of year again. Tomorrow is Thanksgiving in the US, and we'd like to take a moment to thank you for your continuous support and readership. Before we take the next couple of days off, we'd like to share with you our latest blog doodle - you may even notice a cameo appearance by a certain hand turkey from last year! We hope you'll have a warm and wonderful Thanksgiving holiday! Posted by Vivian,</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Inside AdWords</category>
<dc:creator>Inside AdWords</dc:creator>
<pubDate>Wed, 21 Nov 2007 06:12:00 GMT</pubDate>
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<title>Industry newsletters for the holiday season</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=441</link>
<description>The holiday season is underway, and people are on the lookout for the perfect presents. If you're hoping to take advantage of this shopping season, you won't want to miss out on our AdWords holiday campaign tips in the latest Retail , Entertainment &amp; Media , and Automotive industry newsletters. We also invite you to check out the brand new Tech B2C Industry Newsletter ,</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Inside AdWords</category>
<dc:creator>Inside AdWords</dc:creator>
<pubDate>Mon, 19 Nov 2007 04:44:00 GMT</pubDate>
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<title>Complimentary campaign optimizations - at your request</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=437</link>
<description>We're excited to let you know that the AdWords Optimization Team is offering a new round of campaign optimizations. As we've mentioned in a recent post on the subject, requesting an optimization is easy. Simply fill out this request form and tell us about your specific business and advertising goals. Our optimization team will review your website, campaign structure, ad text, and keywords - then, within 10 day or less,</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Inside AdWords</category>
<dc:creator>Inside AdWords</dc:creator>
<pubDate>Fri, 16 Nov 2007 10:41:00 GMT</pubDate>
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<title>A change to text ads on the content network</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=432</link>
<description>We're pleased to announce a change that we've made to the incidence of clicks on text ads on the Google content network. Previously, users could click anywhere on text ads running on the content network, including the ad's background and any part of the ad text, for their click to be registered. Now only clicks on the title or URL of text ads will be counted.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Inside AdWords</category>
<dc:creator>Inside AdWords</dc:creator>
<pubDate>Thu, 15 Nov 2007 10:46:00 GMT</pubDate>
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<title>Google content network tips: Part 1 - Recent improvements</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=446</link>
<description>Many of our readers have emailed us asking for more information about the Google content network . As you ramp up your advertising efforts for the holiday season, we wanted to provide you with an overview of the content network, including recent improvements, tips, and examples of how others have used the content network to grow their business. Today's post is the first of a three-part series on the content network that we'll be sharing with you over the next few weeks.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Inside AdWords</category>
<dc:creator>Inside AdWords</dc:creator>
<pubDate>Tue, 13 Nov 2007 04:29:00 GMT</pubDate>
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