Jennifer Slegg Latest search engine news blog articles from Jennifer Slegg. http://www.seocentro.com/seo-archives/publisher/Jennifer+Slegg.html Jennifer Slegg News Archive http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12826 I received an email from an affiliate company, which run through a well known affiliate network, that all payments for the previous month were on hold pending an individual audit. Now, this is nothing really that new, sometimes there is a phone verification or PIN verification (a la AdSense) and sometimes it is an audit of traffic to ensure that the traffic being sent to an affiliate network is of a certain quality. However, as I continued to read, Search Engines News SEO News Jennifer Slegg Jennifer Slegg Wed, 05 Nov 2008 05:17:26 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10275 When I heard that David Naylor , AKA DaveN , was going to be a part of the SEO Rehab & Intervention session at San Jose SES , which was how to deal with your SEO addictions, I found it pretty amusing' after all, of all the SEOs I know, I would rank Dave as being the one I'd put at the top of my list for being most addicted to all things SEO. Whether it is poring over logs for hours (yes, Search Engines News SEO News Jennifer Slegg Jennifer Slegg Tue, 26 Aug 2008 15:32:54 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=6232 A tag line is a critical part of any business venture, whether it is a Fortune 500 company or your personal blog. It can be used to segment you, or what your company does, better than your name or company name can do. But many blogs either don't have a tag line or they have one that is completely ineffectual in promoting themselves and their blog. For this reason, it is important that you have a tag line. Search Engines News SEO News Jennifer Slegg Jennifer Slegg Thu, 15 May 2008 14:46:28 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=6058 Anytime you look on the front page of Digg, you will often see headlines that start like "Ten ways to'" or "Top Ten Worst'". And let's face it, chances are pretty good that you often read these kinds of posts yourself, because they are just so appealing. The title quickly tells you what you are going to expect (such as "ten ways to do something") and usually, they deliver. Search Engines News SEO News Jennifer Slegg Jennifer Slegg Mon, 12 May 2008 11:45:04 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=5971 If you like reading my various blogging articles here , you will want to be sure to subscribe to the ScribeFire blog, where I am guest blogging articles on all aspects of blogging, including promoting & marketing your blog. Three articles have been published so far: Critical Things All Bloggers Should Do But Probably Aren't I think most of us are guilty (or have been guilty! Search Engines News SEO News Jennifer Slegg Jennifer Slegg Fri, 09 May 2008 03:53:21 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=5749 It is becoming more and more important for corporations - as well as businesses of all sizes - to have a blog in today's world where so many people own computers. But if your business has put off starting a blog for far too long, here is why you should really be blogging, and how it can be advantageous to your overall business marketing strategy. Human face You don't really want people to think of your company as "big box" or "typical corporate America". Search Engines News SEO News Jennifer Slegg Jennifer Slegg Mon, 05 May 2008 10:57:00 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=5616 In this day and age, it is becoming much more difficult to find a never-registered domain name, especially for top level domains. So the reality is that many of us are having to purchase domain names instead. So if you are considering purchasing a domain name, here are some tips you should follow, check and research to make sure your chosen "perfect" domain name really is as perfect as you want to believe it is. Search Engines News SEO News Jennifer Slegg Jennifer Slegg Thu, 01 May 2008 10:52:39 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=5549 How many times have we hit publish on a blog and then realized we forgot to do something crucial, whether it is changing post slugs or a crucial spell check. Here is a quick checklist of what you should do before you hit publish. Did you type what you meant? Avoid the temptation to write and then immediately hit publish. Always go back and reread your blog entry to make sure what you had in your head actually ended out coming of your fingers on the keyboard. Search Engines News SEO News Jennifer Slegg Jennifer Slegg Wed, 30 Apr 2008 13:05:21 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=5476 Yes, it's true, there are people who love to blog - and blog with such a passion we wonder how we could emulate what they do. But there is a fine line that you might be crossing over' one where it seems you are no longer the boss of your blog, but that your blog is the boss of you. While not everyone is in danger of this happening, it seems to be something that is happening to people with a bit more frequency lately. So if you are a super blogger, Search Engines News SEO News Jennifer Slegg Jennifer Slegg Tue, 29 Apr 2008 11:15:55 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=5423 With paid links so high up on the radar at the Googleplex these days, it has become even more crucial that your website's link profile is as natural as possible' even if the links themselves aren't 100% natural. So what makes a natural link profile? Here are ten things to consider when you are getting links to your sites, both paid and organic, so your site and its link profile will be as low key as possible. Search Engines News SEO News Jennifer Slegg Jennifer Slegg Mon, 28 Apr 2008 10:20:15 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=5287 Who doesn't fondly remember some of those old school Sesame Street songs we all watched in the 70s and/or 80s? So I thought I would take a trip down memory lane showing my daughter some of the Sesame Street songs I listened to, since by the time she was Sesame Street watching age, it . Search Engines News SEO News Jennifer Slegg Jennifer Slegg Wed, 23 Apr 2008 19:13:07 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=5198 It seems lately that every company and corporation out there is jumping on the blog bandwagon, and while some are doing quite well, others are failing dismally. So what makes some company blogs so great, while others are languishing? Let's look at some of the reasons why company blogs are doing so poorly, . Search Engines News SEO News Jennifer Slegg Jennifer Slegg Tue, 22 Apr 2008 14:20:53 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=5120 Do you think social media is either Facebook and/or MySpace, and that's it? When I was recently chatting with a friend in the industry I mentioned I do social media consulting, he replied, "Oh, so you do Facebook?" Well, fortunately for all of us, social media goes far beyond Facebook! The problem . Search Engines News SEO News Jennifer Slegg Jennifer Slegg Mon, 21 Apr 2008 10:52:10 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=4999 Getting a person to your blog for the first time is hard enough work as it is, but what can you do to encourage those readers to come back for a second (and third and fourth) visit in the coming days or weeks? There are some simple things you can do to encourage new . Search Engines News SEO News Jennifer Slegg Jennifer Slegg Thu, 17 Apr 2008 19:17:43 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=4896 Every day, social media consultants pull off very successful social marketing campaigns for clients as well as for their own sites. But often when those less experienced with this fairly new type of marketing try and pull off similar feats, they end up failing miserably. So what makes some social marketing successful while . Search Engines News SEO News Jennifer Slegg Jennifer Slegg Wed, 16 Apr 2008 08:05:03 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=4585 So, you want to start a blog' but don't we all? First, you have to figure out what you want to blog about. Then secondly, you have to consider the market area, because does the world really need another mesothelioma blog? But while some areas are definitely over saturated, there is definitely . Search Engines News SEO News Jennifer Slegg Jennifer Slegg Wed, 09 Apr 2008 14:31:26 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=4478 There are some bloggers who link to everyone everywhere at anytime. They just love dishing out the link love! However, not all bloggers are living in the free love world. Since the advent of the nofollow tag - which was marketed to bloggers as a way to stop blog spam - bloggers . Search Engines News SEO News Jennifer Slegg Jennifer Slegg Mon, 07 Apr 2008 17:00:28 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=4391 It is a fact that when I am searching for any number of random products or services on the internet - those things where it doesn't matter if the product is shipped from my hometown, across the country, or even in a different country - I tend to pay attention to those ads that are . Search Engines News SEO News Jennifer Slegg Jennifer Slegg Fri, 04 Apr 2008 14:54:59 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=4247 Many people have the misconception that all PPC clicks are created equal when they come from the same source with the same keywords. But user intent plays a huge part in conversions, and if the people who click your ads are looky-loos without any intention of buying what your ad is advertising - at . Search Engines News SEO News Jennifer Slegg Jennifer Slegg Tue, 01 Apr 2008 19:01:21 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=4029 So you have your cool little niche blog on your out-of-the-zip-file Wordpress or MovableType' and now you want to turn that side hobby into your day job. Even when you are a new blogger - or even an older one that just never quite got around to doing all that much after doing the . Search Engines News SEO News Jennifer Slegg Jennifer Slegg Thu, 27 Mar 2008 15:34:27 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=3879 I have been talking more about social media marketing on JenniferSlegg.com lately, and I had a reader who came over from following JenSense ask me about why social media marketing is all the rage. It is definitely true that there is so much buzz and hype about social media marketing, and that can . Search Engines News SEO News Jennifer Slegg Jennifer Slegg Tue, 25 Mar 2008 07:09:01 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=3404 Twitter can be a great marketing tool' but one of the things that has to happen is that people actually follow your feed. Otherwise you will be talking no one, and that is not the way to market yourself or your business After all, the more the merrier. But have you ever followed . Search Engines News SEO News Jennifer Slegg Jennifer Slegg Fri, 14 Mar 2008 18:06:37 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=2980 Since I have been playing around with Twitter, I have noticed a trend amongst certain people' all they really use their Twitter feed for is to spam all their followers with their latest blog posts. And when they aren't giving links to those posts, they are instead giving links to Digg & Sphinn where, . Search Engines News SEO News Jennifer Slegg Jennifer Slegg Thu, 06 Mar 2008 18:50:05 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=2981 I received an email from a website today saying that since I hadn't been reading the weekly newsletter, they were going to automatically unsubscribe me unless I resubmitted by subscription. Now, I thought this was odd for a number of reasons. First, I am a paying member of this website. In fact, it is . Search Engines News SEO News Jennifer Slegg Jennifer Slegg Tue, 04 Mar 2008 22:14:43 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=2982 When doing keyword research it is important not to get in a rut and simply look at keyword research as "consumer" only' or worse, from the business point of view rather than the potential customer's point of view. But smart keyword researchers realize there are many angles to consider when planning your keywords so . Search Engines News SEO News Jennifer Slegg Jennifer Slegg Wed, 27 Feb 2008 16:23:21 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=2983 Being a top AdSense expert, I inevitably get many emails from publishers who have gotten their AdSense account suspended and then I get the sob story about how they won't be able to pay their mortgage, they will have to let all their employees, etc etc. Trust me, I have heard it all! . Search Engines News SEO News Jennifer Slegg Jennifer Slegg Mon, 25 Feb 2008 20:40:14 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=2984 There are always those people who are looking for things for free' even when you know that what they are looking for isn't free (looking for a "Free iPod" or "Free XBox" anyone?). But when you are broad matching your PPC campaigns, you want to ensure you aren't paying for ads when it is . Search Engines News SEO News Jennifer Slegg Jennifer Slegg Mon, 18 Feb 2008 17:51:11 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=2985 We have all had that money maker website that ranks really well but are desperately afraid to touch anything on it, incase whatever it is about the site that Google's secret sauce is so in love with gets destroyed in the process. But unfortunately, Google doesn't necessarily like it either when a site hasn't . Search Engines News SEO News Jennifer Slegg Jennifer Slegg Fri, 15 Feb 2008 13:16:48 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=2986 It is surprising as I go through hat tips on various posts in my RSS reader that some blogs I end up on are lacking some things that I consider to be fundamentals to a blog. You know, those important things that all blogs should not be without, yet time and time again I . Search Engines News SEO News Jennifer Slegg Jennifer Slegg Thu, 14 Feb 2008 11:35:13 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=2987 Talk about 404 pages has suddenly hit the blogs over the past day because of the new way that the Google beta toolbar is handling 404 errors. Now, instead of showing a default server 404 erorr page, Google will instead show a few different options to try and find the site, whether it is . Search Engines News SEO News Jennifer Slegg Jennifer Slegg Wed, 13 Feb 2008 11:12:55 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=2988 Have you ever thought about your robots.txt file, beyond how the various crawlers interact with it? Chances are that if you have one, you probably haven't looked at it in since the day you created it. Well, it is time you take a fresh look at it and see how it looks not . Search Engines News SEO News Jennifer Slegg Jennifer Slegg Tue, 12 Feb 2008 18:23:59 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=2989 Not all of us have hit the household status we all wish our company names had. So if you aren't a Sony or a WalMart, have you ever considered the fact that someone might be trying to find your company or product and either spelling it wrong or searching for a slight variation because . Search Engines News SEO News Jennifer Slegg Jennifer Slegg Tue, 15 Jan 2008 18:06:24 GMT