Online Marketing Blog Latest search engine news blog articles from Online Marketing Blog. http://www.seocentro.com/seo-archives/publisher/Online+Marketing+Blog.html Online Marketing Blog News Archive http://www.seocentro.com/cgi-bin/rss/go.pl?uid=57713 "Google taught us how to search." - Paul Vellez Paul Vallez admits that when he started at HP less than a year ago he had just come from Ask.com and was pretty cocky about what he knew. Vallez also shares that he wasn't very open to new ideas and wanted to step into his new position at a big brand and immediately demonstrate value. What was his approach? Search Engines News SEO News Online Marketing Blog Online Marketing Blog Wed, 08 Feb 2012 12:06:20 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=57567 I'm headed to (hopefully) sunny San Diego today for the annual Online Marketing Summit conference where I'll get to present on one of my favorite topics: Optimization. Of course, if you read Online Marketing Blog very often, you'll know my definition of optimization is a bit different that traditional SEO. My post last Thursday " Are You Optimized ?" touched on this. Search Engines News SEO News Online Marketing Blog Online Marketing Blog Mon, 06 Feb 2012 16:13:37 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=57412 Facebook in Numbers: Prior to the IPO The big news in social media and business this week is Facebook's new IPO. This infographic from statista and creative commons shares some very interesting figures about Facebook, before it goes public. Highlights include: In 2012 Facebook is expected to reach: 90% of U.S. Social Network Users & 60% of Internet Users. Assuming a valuation of $100 billion, Facebook would be work 67 to 100x's it's estimated 2011 net income. Search Engines News SEO News Online Marketing Blog Online Marketing Blog Fri, 03 Feb 2012 13:30:57 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=57344 Is your company adaptable? Is your marketing optimized? I think most online marketers get the fact that marketing and communications on the web is a fast changing place and that most companies are structured to move at a slower pace than the digital world is evolving. Take for example, the notion of Search Engine Optimization (SEO). It's been around for about 15 years or so and in just the past few months Google has made the most significant changes ever. Search Engines News SEO News Online Marketing Blog Online Marketing Blog Thu, 02 Feb 2012 16:02:52 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=57267 Is Your Blogger Relations Using Push & Pull PR Tactics? Yesterday digital PR maven Adam Vincenzini pinged me about a post he was researching on how brands could make it easier for bloggers to talk about them. It's a great question because mentions and links from influential content sources are priceless for credibility, awareness and in particular, social SEO. Search Engines News SEO News Online Marketing Blog Online Marketing Blog Wed, 01 Feb 2012 18:12:15 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=57107 Picturesque view of Lake Minnetonka from the TopRank office Today marks my 4 month anniversary at TopRank Online Marketing and almost 5 years in the online marketing industry. It has been a goal of mine to learn as much as I possibly can from those who know the industry best. In this seemingly short amount of time I have received, and continue to receive a top notch education at an unbeatable price. Search Engines News SEO News Online Marketing Blog Online Marketing Blog Tue, 31 Jan 2012 12:14:31 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=57026 Google+ Optimization or Community Building? Initially I looked at Google+ the same as other Google social projects like Wave and Orkut. But the more I use Google+ the more I like it. Maybe it's the network effect because others are using it more too. I often find content and insights shared on G+ that I don't find elsewhere. While the addition of Google Search Plus Your World (SPYW) has made a big splash in the digital community, Search Engines News SEO News Online Marketing Blog Online Marketing Blog Mon, 30 Jan 2012 11:37:02 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=56918 The 2012 Community Manager Report Community Manager is an essential, yet still uncharted territory for many companies that are expanding their presence on the social web. What should you know about the current state of this position? 67% of Community Managers work for a brand The most popular city for Community Managers is New York 65% of Community Managers are Female Be sure to check out the rest of this report presented by Social Fresh . Search Engines News SEO News Online Marketing Blog Online Marketing Blog Fri, 27 Jan 2012 12:25:35 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=56845 Content Marketing Not Performing? Troubleshoot SEO Basics. This post is a preview of a new downloadable guide I will be offering for those who pre-order Optimiz e by March 13,2012. The full guide will have screenshots, examples and "SEO Deep Dive" advice. If you want the full guide, watch the OptimizeBook.com site or sign up there to be notified. Search Engines News SEO News Online Marketing Blog Online Marketing Blog Thu, 26 Jan 2012 16:09:32 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=56655 Making the time to execute on a social media strategy can rattle even the most experienced marketers. Unlike traditional marketing, social media marketing can present many different challenges and distractions. According to a study by eMarketer 73% of marketers say finding the time to create content as their biggest marketing challenge. I recently ran a poll of @TopRank Twitter followers to get a sense of how they spend their time online. Search Engines News SEO News Online Marketing Blog Online Marketing Blog Tue, 24 Jan 2012 13:35:06 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=56558 Online Marketing is all about information. And people. Making connections that solve marketing problems in today's environment of social and technological innovation can be challenging. Like many readers of this blog, a big part of what I do as an Internet Marketer centers around being able to consume large amounts of information or better, the right information, Search Engines News SEO News Online Marketing Blog Online Marketing Blog Mon, 23 Jan 2012 13:22:13 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=56435 The Social Job Seekers The social media job market is hot! This infographic visualizes the 2011 Social Job Seeker Survey that was conducted by Jobvite. It examines who the job seekers are and how they are utilizing social media to find jobs. Some interesting statistics you may not be aware of: 61% of all employed Americans are open to a new job or actively looking for a new one. 4 out of 10 job seekers are "Super Social" and have 150+ contacts on Facebook, Twitter, Search Engines News SEO News Online Marketing Blog Online Marketing Blog Fri, 20 Jan 2012 13:12:16 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=56347 Photo Credit: Flickr gjkooijman Lady Gaga is the definition of an influencer offline and online; her music, fashion sense, and passion for social causes have spread around the world in only a few short years. Love her, like her or hate her, you know who she is and you've probably heard more than one of her songs. When searching for a way to improve your online PR strategy or increase your social reach, Search Engines News SEO News Online Marketing Blog Online Marketing Blog Thu, 19 Jan 2012 13:10:10 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=56170 Google+ has been on the lips of every online marketing professional since early 2011. With a base that has now passed 62 million users and the integration of Google+ into Google search , it has become clear that Google+ is here to stay. As this new social platform continues to evolve it may be difficult to keep up with the latest trends, changes, and tactics for creating an optimized and influential Google+ profile for you and your business. Search Engines News SEO News Online Marketing Blog Online Marketing Blog Tue, 17 Jan 2012 16:46:24 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=56034 Being included on a popular list of credible resources like our own BIGLIST of top Marketing Blogs or one of the many other collections of useful resources posted online can feel pretty satisfying, validating the hard work many are putting in to their business blogs. Great lists get socially shared, linked, and emailed, giving those included quite a bit of valuable exposure. By association, the list publisher also gains value in terms of exposure, links, Search Engines News SEO News Online Marketing Blog Online Marketing Blog Mon, 16 Jan 2012 11:47:18 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=55934 Search, plus Your World The big news this week centers around the changes that Google has rolled out related to Google+ integration with search , which as the tech press buzzing. Google is aiming to bring users additional search functionality that is incorporated with their Google+ profiles. The official Google blog states that "you should be able to find your own stuff on the web, the people you know and things they've shared with you, Search Engines News SEO News Online Marketing Blog Online Marketing Blog Fri, 13 Jan 2012 13:18:01 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=55856 Improved communication turns one time buyers into lifelong customers. As marketers and sales professionals there is no doubt that we are focused on obtaining new customers and increasing awareness within targeted market segments. However, we must also consider the lifetime value of our existing customers and how marketing communications can contribute to that relationship. Search Engines News SEO News Online Marketing Blog Online Marketing Blog Thu, 12 Jan 2012 13:20:20 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=55783 Screenshot from Google's promo video Google Personalized Search rolled out yesterday revealing a change as significant as Universal Search in 2007. Unlike the major change that brought images, video thumbnails, news and blog posts within search results for all, the Google plus Your World changes are only visibile when logged into Google. There are many stories to be told here, from Google as a social network to the statements Google and Twitter are makin g. Search Engines News SEO News Online Marketing Blog Online Marketing Blog Wed, 11 Jan 2012 13:27:33 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=55698 Is your social media strategy sending your customers mixed signals? As a B2B organization with a focus on technology, you may believe that you are facing additional obstacles that your B2C counterparts are not. Many of you have tried to implement social media in the past without much success. However, you may still believe that B2C companies have it easier because they have a direct line to their consumers. The good news is, you do too! In fact, Search Engines News SEO News Online Marketing Blog Online Marketing Blog Tue, 10 Jan 2012 11:53:33 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=55636 This post is about Congratulations, Convergence and Content. First off, congrats to Aaron Kahlow on his great news , I'm sure UBM TechWeb will be pleased with OMS, it's an impressive event with a great following. Speaking of OMS, despite the wimpiest Minnesota Winter in years, February is a fine time to go somewhere warm and luckily, OMS and SES Search & Social Accelerator in San Diego are coming up fast Feb 6-9, 2012. Search Engines News SEO News Online Marketing Blog Online Marketing Blog Mon, 09 Jan 2012 15:56:26 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=55542 Who's Using Google+? The launch of Google+ in 2011 has put Google in the social networking boxing ring. When it comes to user statistics some of them may surprise you. This infographic by Flowtown shares some interesting information about the increasingly popular social media site. 63% of users are male Only 17% of users are considered active 61% of top 100 brands have a page on Google+ Be sure to connect with TopRank on our Google+ page . Search Engines News SEO News Online Marketing Blog Online Marketing Blog Fri, 06 Jan 2012 12:58:53 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=55463 Optimize Your Images for Better Digital Asset Optimization From Marketing to PR, digital assets are an essential part of the content used to tell stories and communicate brand messages. For publishers and public relations professionals, optimizing the images used in news stories and press releases can have an important impact on visibility in search engines. Images not only add flavor to news content, Search Engines News SEO News Online Marketing Blog Online Marketing Blog Thu, 05 Jan 2012 12:37:16 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=55424 The business press is full of stories about how small companies are using social channels to attract and engage customers. But while there are plenty of individual success stories, the confidence in what to do specifically is not always clear for small business owners that are strapped for time and online marketing resources. Search Engines News SEO News Online Marketing Blog Online Marketing Blog Wed, 04 Jan 2012 18:40:59 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=55315 If you are a B2C company, interaction on a social platform like Twitter can increase engagement if executed properly. Social interaction via platforms like Twitter allow companies to gain a true understanding of their prospect base and serve as real-time market research for brands. Customer engagement is a key benefit of executing a B2C Twitter marketing strategy . Search Engines News SEO News Online Marketing Blog Online Marketing Blog Tue, 03 Jan 2012 12:13:02 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=55305 A recently post on PC World, "2011: The Year Facebook Killed Google" reflects a common mis-perception about the emerging role of search and social media for consumer information discovery. In the post, the author Dan Tynan shares that he's finding and consuming more information on social networks vs. Google during "moments of leisure". Citing unique visitor traffic and time on site statistics from Nielsen, Dan then makes the argument that Google is falling behind. Search Engines News SEO News Online Marketing Blog Online Marketing Blog Mon, 02 Jan 2012 16:43:51 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=55253 21 Social Media Marketing Trends for 2012 Curious to find out what 2012 could have in store for online marketers? This presentation from DreamGrow shares 21 predictions on what 2012 could look like. Highlights include: Social CRM making inroads Social media influencing more sales Social commerce on mobile devices Facebook IPO and Most Popular Social Sites: "Nielsen: Top Web Destinations, Social Networks and Video Sites in 2011" As 2011 comes to an end, Search Engines News SEO News Online Marketing Blog Online Marketing Blog Fri, 30 Dec 2011 12:53:07 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=55150 The New Year will soon be here and we are looking forward to continuing to learn from some of the top marketing minds on the web about the strategies and tactics that will shape online marketing efforts in 2012 and beyond. To help you get a jump start, I have compiled a list of books coming out in 2012 that cover a range of online marketing topics including: mobile, social media, content and search engine marketing. Enjoy. [Note from Lee: We didn't include second editions, Search Engines News SEO News Online Marketing Blog Online Marketing Blog Wed, 28 Dec 2011 12:17:27 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=55119 Local and mobile search is being used more frequently by customers on their smart phones and other devices now more than ever. As local search becomes more and more prevalent, marketers must ask themselves what can they do to incorporate this marketing strategy into their arsenal. According to a recent release by ComScore, nearly 3 billion search queries contain local terms each month . For companies that have a local presence, Search Engines News SEO News Online Marketing Blog Online Marketing Blog Tue, 27 Dec 2011 15:54:17 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=55093 What does 2012 hold in store for online marketing? The acceleration of innovation in online technologies and the ways we can discover, consume and engage with information can be a challenge to keep up with. But as digital marketers that are more than shiny object opportunists, seeing future trends is exactly what we need to do in order to anticipate our place in the digital universe. It's not just about where you can sell stuff to people right now, but next month, next year, Search Engines News SEO News Online Marketing Blog Online Marketing Blog Mon, 26 Dec 2011 14:56:26 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=55058 Social Commerce Psychology This is indeed an infographic of a different color. Tab Juice has created a very interesting graphic which focuses on 6 mental rules of thumb that affect social commerce buying decisions. In an online world flooded with infographics this one definitely stands out! Did You Know? 81% of consumers receive advice from friends and family through a social networking platform. Search Engines News SEO News Online Marketing Blog Online Marketing Blog Fri, 23 Dec 2011 12:40:32 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=54994 In my search for a new book to read on keywords I went straight to the source, Lee Odden's office library. Right away I noticed Ron Jones ' new book " Keyword Intelligence " while standing in front of a bookcase full of titles to choose from. What I appreciate about Jones' book is that whether you are a search marketing guru or you work in another marketing/communications field, it paints things in a light that you may not have thought about before. Search Engines News SEO News Online Marketing Blog Online Marketing Blog Thu, 22 Dec 2011 12:51:05 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=54930 In just a few days we'll be celebrating our 8th year of blogging here at Online Marketing Blog. Most of the SEO Blog class of 2003 is still going strong: (SEOBook, Search Engine Roundtable, Search Engine Journal, etc) Although, we haven't been solely focused on SEO ourselves for several years. Marketing channels may change, but our focus on providing useful information, Search Engines News SEO News Online Marketing Blog Online Marketing Blog Wed, 21 Dec 2011 15:44:36 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=54838 Is your reputation management strategy a turn off to your customers and critics? Should we respond, get angry, fire back, ignore the situation, censor comments, or just see what happens? Those are some of the many questions that marketers are faced with today. With more and more consumers and customers turning online to share what they think of a particular brand or company it has become increasingly difficult to capture everything that is being shared. Search Engines News SEO News Online Marketing Blog Online Marketing Blog Tue, 20 Dec 2011 12:48:59 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=54766 I attended University a very long time ago, where I started out pursuing Graphic Design and then transitioned to an interdepartmental degree: Sociology, Industrial Psychology and Business. Art was interesting, but I was only mildly talented and there was no digital program (this was pre-internet). As I look at the state of the social web today, I am amazed at what a dynamic and interesting time we live in. I wonder what it would be like, Search Engines News SEO News Online Marketing Blog Online Marketing Blog Mon, 19 Dec 2011 11:56:32 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=54677 2011 Social Sharing Trends [INFOGRAPHIC] A new infographic recently released by Clearspring provides a good overview of social sharing in the past year. I especially liked the breakdown of shares by social media platform. Facts You May Not Know You Didn't Know: 73% of the top 10 shares were related to death & disaster Twitter makes up 52% of sharing in Japan Google sharing declines by 8% even with the addition of the +1 button Is Google Scheming on Your Location? Search Engines News SEO News Online Marketing Blog Online Marketing Blog Fri, 16 Dec 2011 12:10:41 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=54600 Lights, Camera, Action. Video puts a new spin on traditional Public Relations. If you are Public Relations professional (or online marketer), the time has come to implement new tactics that will keep your audience excited, engaged, and encouraged to share. While optimized press releases, case studies, and white papers are great forms of online content, it's time to take advantage of one of the hottest media formats on the web. Search Engines News SEO News Online Marketing Blog Online Marketing Blog Thu, 15 Dec 2011 12:08:41 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=54522 While the topic of return on investment with social media participation seems to polarize many marketing, advertising, and public relations pundits, there are a growing number of companies and agencies that are implementing social media marketing and analysis efforts to answer the question firsthand. We've all read about or seen favorite examples going back to Dell Outlet selling a few million dollars worth of discounted computer equipment through Twitter, Search Engines News SEO News Online Marketing Blog Online Marketing Blog Wed, 14 Dec 2011 13:46:53 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=54444 Creating quality content that not only engages customers but encourages them to share is no easy task. A recent study by Exact Target found that 55% of Facebook users have "liked" a company and then later decided they no longer wanted to see that company's post. Are you doing everything you can to not only keep customers reading with relevant posts, but also providing content that is easily shared? Search Engines News SEO News Online Marketing Blog Online Marketing Blog Tue, 13 Dec 2011 12:10:38 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=54376 Thousands if not tens of thousands of new companies are formed every month in the U.S. and one of the most common problems to be solved relates to creating awareness, interest and motivation to buy. Is buying Google AdWords, throwing up a blog and a Facebook Fan page the answer? What about sending out Tweets, press releases and investing in SEO? If your start-up is executing content marketing tactics without first hand insight into the market and target customers, Search Engines News SEO News Online Marketing Blog Online Marketing Blog Mon, 12 Dec 2011 12:09:08 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=54297 New Report on B2B Content Marketing for 2012: This week started off right with the new report (pdf) from Content Marketing Institute and MarketingProfs: "B2B Content Marketing: 2012 Benchmarks, Budgets & Trends". The report offers a great mix of insight into most and least effective content marketing tactics, social media tools, measurement, Search Engines News SEO News Online Marketing Blog Online Marketing Blog Fri, 09 Dec 2011 12:53:30 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=54208 Is your message blending in or standing out in an inbox filled with emails? Email marketing has become an essential part of engaging and targeting prospects and clients online. In fact, eMarketer reports that 97% of small businesses use email marketing to connect with customers. There are many aspects that make up an effective email marketing program, but today I'll focus on how marketers can increase their campaign open rates. Email content is essential, Search Engines News SEO News Online Marketing Blog Online Marketing Blog Thu, 08 Dec 2011 12:53:06 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=54138 Readers of Online Marketing Blo g know I have a bent for holistic SEO and the role of content marketing across the entire brand and customer relationship ( customer life cycle marketing ). A lot of commentary in the SEO world over the past few years has been about moving levers via site architecture/code/server/crawler/robot/markup/feeds/microformats as well as blocking and tackling with keywords and links. Search Engines News SEO News Online Marketing Blog Online Marketing Blog Wed, 07 Dec 2011 16:15:31 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=54028 I think I just might! It is no longer a question of IF companies should execute a social media strategy . The question for most companies is HOW to best execute a meaningful and engaging approach that generates results. With so many social media marketing options available, marketers must also decide best practices and what tactics to avoid. Search Engines News SEO News Online Marketing Blog Online Marketing Blog Tue, 06 Dec 2011 12:43:45 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=53951 When most people think of search engine optimization for a company, it's usually as a marketing function. That makes sense since SEO is such a low-cost, high impact and measurable method of attracting new customers and revenue. However, I think looking at SEO and optimizing social media solely as a marketing function is like looking only at the eyeball of your favorite portait. Take a step back and you'll see a bigger, more interesting picture. Search Engines News SEO News Online Marketing Blog Online Marketing Blog Mon, 05 Dec 2011 12:40:17 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=53858 [ Note: If you click on the "more" tab in the presentation above and select "autoplay" it will eliminate the need for clicking through the entire presentation ] As I'm sure you've noticed we're trying something a little different this week. Lee tasked me with creating a weekly news round up to share on the TopRank Blog. Who doesn't love news? Search Engines News SEO News Online Marketing Blog Online Marketing Blog Fri, 02 Dec 2011 14:14:56 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=53781 Is your internet marketing strategy putting customers to sleep? Compared to B2B companies, businesses focused on consumer audiences are typically focused on a much shorter sales cycle due to the cost and nature of the purchase. They are searching for a one stop sale. B2C companies typically target a single decision maker or customer segment instead of multiple decision makers and influencers. As a result, Search Engines News SEO News Online Marketing Blog Online Marketing Blog Thu, 01 Dec 2011 12:56:42 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=53715 A few weeks ago, @aknecht and @SocialMichelleR had me on their #socialchat and as I am prone to do, I ask for questions in advance and try to answer them so when the actual Twitter chat comes, I'm ready with robust content and links instead of thinking of everything on the fly. The result is a richer experience for all I think. It's also a source of content that one can use for a blog post. Like this one According to Hashtracking , that #socialchat was quite active, Search Engines News SEO News Online Marketing Blog Online Marketing Blog Wed, 30 Nov 2011 17:14:58 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=53604 Blogging is one of the top sources of online content creation for many companies. Blogs are a great vehicle for interacting and engaging with current and prospective clients. Blogs are also an effective way for prospects to associate stories, anecdotes, and personalities with a company or brand. Taking on a blog can be a large undertaking. There are many things that should be considered including cost, availability of resources, strategy creation, time commitment, Search Engines News SEO News Online Marketing Blog Online Marketing Blog Tue, 29 Nov 2011 13:44:10 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=53543 A recent study "State of Digital Marketing Report" indicated that for both B2B (57%) and B2C (41%), search engine optimization was the most effective marketing tactic for lead generation over paid search advertising and social media marketing. Keep in mind, the study was sponsored by a provider of SEO services and had a conservative sample size. Despite that, the findings are consistent with what many successful SEO practitioners have known for years. Search Engines News SEO News Online Marketing Blog Online Marketing Blog Mon, 28 Nov 2011 11:30:50 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=53513 Blogs are often rated one of the top content marketing tactics for attracting and engaging customers and eMarketer has reported blogs reach over 50% of the internet audience. But most companies fail to combine two of the most important tools for boosting relevant traffic and reach: Optimization for search engines and for social media. Search Engines News SEO News Online Marketing Blog Online Marketing Blog Fri, 25 Nov 2011 12:38:39 GMT