Online Marketing Blog Latest search engine news blog articles from Online Marketing Blog. http://www.seocentro.com/seo-archives/publisher/Online+Marketing+Blog.html Online Marketing Blog News Archive http://www.seocentro.com/cgi-bin/rss/go.pl?uid=11958 Microblogging is hot with the shiny new object set and as the practice of Twittering extends beyond early adopters and gets more mainstream media coverage , the crowd will get hungrier for more functionality. I don't know about you, but I'm hungry for more Twitter functionality now. Check me out onTwitter here. Whether the enhancements come from all the amazing third party Twitter applications or from Twitter itself, I really hope many of these updates happen soon. Search Engines News SEO News Online Marketing Blog Online Marketing Blog Fri, 10 Oct 2008 17:15:01 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=11901 Here's another search engine optimization Q/A on on the topic of web site marketing via directories compared to search engines plus a bonus on the value of meta search engines. These are real questions from a web site owner and due to the vintage nature of the topics, reflect the need for ongoing education and updates necessary for anyone involved in marketing through search. What is the audience of the directories compared to the search engines? Search Engines News SEO News Online Marketing Blog Online Marketing Blog Thu, 09 Oct 2008 13:12:29 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=11841 Online Marketing Blog has always been about more than search engine optimization, covering digital public relations, social media marketing and plenty of other internet marketing topics. And yet, SEO is a core component of nearly every thing we do in our consulting practice. For the web site owners  and marketers fairly new to the site optimization game, we like to offer tips based on common questions overheard in the course of providing SEO and internet marketing services. Search Engines News SEO News Online Marketing Blog Online Marketing Blog Wed, 08 Oct 2008 00:48:10 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=11754 1. Geeking with Jonathan, no wait, "Greek-ing with Jonathan Mendez with the speaker, the listener and the argument in " Lessons in Ad Persuasion from Aristotle ". 2. Proactive Profile Linking . Social profiles and profiles of any kind can provide benefits as part of a Search Engine Reputation Management effort since they can rank well on brand and company names. Profiles can also provide a source of crawlable links. Search Engines News SEO News Online Marketing Blog Online Marketing Blog Mon, 06 Oct 2008 06:36:31 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=11717 Admit it. You've missed the BIGLIST. Well, we've have a nice bundle of SEO and paid search blog reviews for you to snuggle up to. Fire up your feed reader and grab a hot cup of joe. SearchEngineWorld - One of several sister sites to WebmasterWorld, this long time search marketing site has been reinvented and active in the past few months featuring news posts by Lane R. Ellis as well as conference coverage and video posts with Brett Tabke and Vanessa Zamora. Search Engines News SEO News Online Marketing Blog Online Marketing Blog Fri, 03 Oct 2008 19:26:38 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=11671 The dust has settled, mountains of email have been sorted through and most of this year's attendees of MIMA's Summit, branded "FEED" are back into the swing of things. As you can tell from the photo above, it was a sold out event and a very big venue. Both keynotes were informative and entertaining. Rebecca Lieb's presentation was covered by TopRank's Jolina Pettice and while we didn't post on Ze Frank's amazingly entertaining presentation, Search Engines News SEO News Online Marketing Blog Online Marketing Blog Thu, 02 Oct 2008 20:13:47 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=11633 Incorporating a company blog into your social media and marketing mix can be a tug of war, finding both supporters and defeaters within the organization. At the MIMA Summit (Minnesota Interactive Marketing Association) this afternoon, I attended a session discussing the pros and cons, along with the challenges a corporate blogger must overcome to represent the company and still make a connection with the blogging community. Search Engines News SEO News Online Marketing Blog Online Marketing Blog Thu, 02 Oct 2008 00:49:31 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=11627 Incorporating a company blog into your social media and marketing mix can be a tug of war, finding both supporters and defeaters within the organization. At the MIMA Summit (Minnesota Interactive Marketing Association) this afternoon, I attended a session discussing the pros and cons, along with the challenges a corporate blogger must overcome to represent the company and still make a connection with the blogging community. Search Engines News SEO News Online Marketing Blog Online Marketing Blog Wed, 01 Oct 2008 22:03:16 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=11617 The annual MIMA (Minnesota Interactive Marketing Association) event kicked off this morning with Rebecca Lieb as the opening keynote. In a nutshell, the session was funny, insightful and not without the inevitable internet issues which seem to plague all search conferences (ironic, yes?). Rebecca got Minnesota online marketers thinking about the following 3 items: 1. Informative (be the content) 2. Entertaining (let people play) 3. Search Engines News SEO News Online Marketing Blog Online Marketing Blog Wed, 01 Oct 2008 18:08:07 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=11616 I must say, of all breakout sessions at the MIMA event today, "The Changing Face of Email" session was the one I was most excited to attend as it ties into what I love to do â€" email marketing . Thankfully I didn't have to wait long to dive right in as it was part of the Summit Kick-Off Breakout session: Deep Dive Discussion Series. Jamie Schissler, Strategy Director at Avenue A â€" Razorfish, Search Engines News SEO News Online Marketing Blog Online Marketing Blog Wed, 01 Oct 2008 18:08:05 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=11614 The Marketing Mix Challenge session promises to answer the question: "If you're going to launch a new product, how do you formulate the marketing mix - in this economic climate?" The panel includes a mix of in-house marketers and agencies: Luba Smulka from General Mills (Cheerios), Eric Boyles from Medtronic, Ron Corbisier from Cadria (agency) and Patty Henderson from Colle+McVoy. The Moderator is Jeffrey Gorder from ideapark. Search Engines News SEO News Online Marketing Blog Online Marketing Blog Wed, 01 Oct 2008 17:33:34 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=11611 Matt Wilson, the President of The Minnesota Interactive Marketing Association (MIMA), a networking and professional development forum for interactive marketing professionals kicked off the 2008 Annual MIMA Summit this morning in grand fashion! With a sold-out room full (600+) of Minnesota interactive marketers chomping at the bit to learn the latest and greatest, it is guaranteed to be a wonderful event. As the introduction to the event, Search Engines News SEO News Online Marketing Blog Online Marketing Blog Wed, 01 Oct 2008 15:57:31 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=11544 If you've been marketing online for any length of time, you've no doubt seen the brand " Duct Tape Marketing ". John Jantsch, the guy behind that brand is a true, "marketer's marketer" as you'll see in the interview below. Because of John early in my blogging experience, I was able to pick up a lot of great insights and secured blogging gigs with Business Blog Consulting and AllBusiness. Search Engines News SEO News Online Marketing Blog Online Marketing Blog Tue, 30 Sep 2008 12:37:27 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=11518 On Wednesday October 1st, about ten of TopRank 's finest will be making the trek from the Western suburbs to downtown Minneapolis for the Minnesota Interactive Marketing Association's (MIMA) "sold out" Summit . As in years past, MIMA Summit will take place at The Depot with a new focus on the subject of "mutualism". Mutualism centers on the open use of material in the online world, Search Engines News SEO News Online Marketing Blog Online Marketing Blog Mon, 29 Sep 2008 17:04:53 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=11386 Gary Koelling at a MIMA Event It's social media interview week here at Online Marketing Blog and we have another excellent interview with a social media sage just for you. Gary Koelling is a blogger , Twitterati , public speaker and a social media pathfinder . He's also Senior Manager, Social Technology at Best Buy. Best Buy is undoubtedly one of the "best" known brands in retail and in particular with many of the gadget-geeky readers of Online Marketing Blog. Search Engines News SEO News Online Marketing Blog Online Marketing Blog Thu, 25 Sep 2008 12:30:32 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=11356 Online Marketing Blog readers may remember a while back that our blog was shut down by a previous host with no warning because of too much load on the shared server. When they did finally respond/contact us it was to sell an upgrade while web requests for our site returned a 404 not found message. We turned to a local web hosting company, VISI , for a dedicated server and things have been running smoothly ever since. Our experience with VISI is documented on this post, Search Engines News SEO News Online Marketing Blog Online Marketing Blog Wed, 24 Sep 2008 18:08:54 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=11234 Blogs are undoubtedly a big part of the social media world and that's why the topic of social media was approached at Blog World Expo from many different angles from monetization and marketing to social media and blogs in corporate public relations. This interview with Ford's head of social media, Scott Monty touches on what large companies should be thinking when evaluating social media as a communications, marketing and community building channel. http://video.google. Search Engines News SEO News Online Marketing Blog Online Marketing Blog Mon, 22 Sep 2008 14:59:23 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=11214 The Blog World Expo conference has brought together an amazing mix of marketing, social media and public relations voices making someone like myself feel very much at home discussing the convergence of these three disciplines. Jason Falls, Director of Social Media for ad agency Doe-Anderson, is one of those people who really "gets" the social web and what that means for marketing and PR. Search Engines News SEO News Online Marketing Blog Online Marketing Blog Sun, 21 Sep 2008 20:31:48 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=11213 Blog World Expo in Las Vegas this weekend is by far the most social, friendly and generally "buzzing" conference I've been to in a while. Bloggers are opinionated, natural networkers. Many bloggers might not be as open in other situations, but here amongst several thousand other like-minded individuals, people open up. Plus, it's Vegas baby. Search Engines News SEO News Online Marketing Blog Online Marketing Blog Sun, 21 Sep 2008 17:23:22 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=11172 Social media and search marketing: Are they two peas in a pod, complimentary or two very distinct channels? I think the answer is all of the above, depending on the situation.  The growth in attention to social media as a marketing, communication and community building opportunity deserves attention by all sorts of online marketers, especially those in search marketing. How does social media affect search marketing? Searcher expectations have changed . Search Engines News SEO News Online Marketing Blog Online Marketing Blog Fri, 19 Sep 2008 13:48:03 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=11063 With search engine optimization a challenge for most company marketers to stay current with, how exactly are businesses supposed to confidently hire a SEO consultant? Google has an opinion on this if you haven't noticed. There's an ongoing dance of sorts between search engines like Google and the search engine optimization community. They both want a win/win for the searcher (relevant results) and for the same reasons (revenue) but from different perspectives. Search Engines News SEO News Online Marketing Blog Online Marketing Blog Wed, 17 Sep 2008 15:15:35 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=11029 We live in some interesting times with the economy, the war, natural disasters and the uncertainty that comes with a Presidential election. It's enough to keep marketers on their toes that consumer online behaviors and technology change so often, but economic uncertainty makes it even more "interesting". The interactive marketing show will go on but in what forms?  Marketing budgets are often the first cut during a recession. Search Engines News SEO News Online Marketing Blog Online Marketing Blog Tue, 16 Sep 2008 16:38:19 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10934 There's a pretty big agenda in store for the upcoming Digital Publishing and Advertising Conference in New York also known as " DPAC II ".  Topics, people and conversations around media, marketing, publishing, and technology will all come together to help the digital content and advertising industry understand what's next and what's right for them. Anyone in the digital media industry, especially on the East coast would do well to attend this event. Search Engines News SEO News Online Marketing Blog Online Marketing Blog Fri, 12 Sep 2008 22:20:22 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10861 I wonder how many people reading this blog right now work for a company that: 1) Doesn't have a blog 2) Has a blog but it's on life support 3) Is considering blogging but not sure where to start 4) Has been blogging for a while, but wants to make it to the next level Well, I've got some really good news.  On the heels of the OMMA New York conference Sept 18-19 comes Blog World Expo in Las Vegas Sept 20-21. Search Engines News SEO News Online Marketing Blog Online Marketing Blog Thu, 11 Sep 2008 13:01:37 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10840 TopRank has been asked to speak at the upcoming OMMA Global conference in New York on the topic of, "Digital Asset Optimization." While TopRank has helped pioneer and promote DAO as a holistic content optimization model for improving online lead generation and sales, this session is geared specifically towards online publishers. Search Engines News SEO News Online Marketing Blog Online Marketing Blog Wed, 10 Sep 2008 22:00:02 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10711 One of the fun things we get to do on Online Marketing Blog is interview interesting people we meet and get to know by being involved with the industry. This interview is with Rebecca Lieb , Editorial Consultant to ClickZ and former Editor for the past 7 years. In addition to previously offering sage advice on getting more out of marketing conferences here on OMB, Rebecca works as a consultant, Search Engines News SEO News Online Marketing Blog Online Marketing Blog Mon, 08 Sep 2008 13:04:39 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10655 Today we have a very nice collection of BIGLIST search and social marketing blogs from all over the world ranging from independent consultants to small agencies to executives at large agencies. Enjoy! beu blog - As well as being very active in the SEM industry, Brian Ussery is an Atlanta based SEO known for his expertise with Flash and SEO, writes a wide range of topics but mostly focuses on search engine optimization and Google related topics. Search Engines News SEO News Online Marketing Blog Online Marketing Blog Fri, 05 Sep 2008 16:42:14 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10480 It's a new month and a bloggy bloggy world I tell you. So many blogs and so little time, and yet you're drawn to the BIGLIST each week, aren't you? Who made it? Who didn't? Admit your BIGLIST addiction and we'll send two lucky souls free access codes to the DPAC II Conference (The Next Wave of Digital Content & Advertising) in New York Oct 27 & 28. Now on to the good stuff of this week's SEO Blog Reviews: NVI Blog - You've got to love both the tag line, Search Engines News SEO News Online Marketing Blog Online Marketing Blog Tue, 02 Sep 2008 13:55:03 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10479 There's already a ton of buzz on this but it's potentially a big change for the web as John Battelle called it, " This Is Web OS, Make No Mistake ". Google's release plans (in comic book form) for their new web browser were first posted by Phillip Lenssen with follow up by Google Blog and many others including Google's Matt Cutts . Outside of a better browser that is to run faster and more securely, Search Engines News SEO News Online Marketing Blog Online Marketing Blog Tue, 02 Sep 2008 13:55:02 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10399 We've made the case for integrating media relations, SEO and social media into a digital PR program as well as covering some of the basics . Now we can drill a bit deeper into blogger relations and social media monitoring. The advent of digital PR and the technology tools that serve as compliments means changes in the way agencies provide client consulting and practice management. In the case of TopRank, Search Engines News SEO News Online Marketing Blog Online Marketing Blog Fri, 29 Aug 2008 13:17:17 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10354 Yesterday we talked about the opportunity for combining search engine optimization, social media and digital public relations. Today's entry will discuss how to start going about it. Leveraging Low and High Tech for Social Media Relations "Fuzzy". That's how I would describe most companies' thinking on social media, SEO and PR. How can marketers and companies start incorporating the new rules of the social web into a digital PR effort? Search Engines News SEO News Online Marketing Blog Online Marketing Blog Thu, 28 Aug 2008 13:12:06 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10310 What exactly, does Web 2.0, social media and even SEO have to do with public relations? Everything! You'd be hard pressed to find any modern public relations agency practice that isn't researching or already implementing a digital PR strategy including search engine optimization, blogging/blogger relations and social media. Search Engines News SEO News Online Marketing Blog Online Marketing Blog Wed, 27 Aug 2008 13:44:39 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10274 Content is King and links are Queen. Together with a nice dose of marketing they make a nice little kingdom. But what if you have trouble generating new content on a regular basis? How can resource strapped bloggers and busy web site owners leverage what they're already doing for the benefit of their online audiences and better search engine visibility? The answer to those questions lies in an analysis of the content creation processes within the overall organization. Search Engines News SEO News Online Marketing Blog Online Marketing Blog Tue, 26 Aug 2008 15:23:01 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10228 Welcome back to the BIGLIST Update of SEO, SEM and Social Media Marketing Blogs . This week's blog reviews include ecommerce, social media and PR as well as agency insights on industry trends. Enjoy! eCommerce Optimization Blog - This ecommerce blog by eCopt (aka Matt Franklin) advises you'll sell more online if you read the many tutorials, how to's and tips on search optimization, usability and marketing. Search Engines News SEO News Online Marketing Blog Online Marketing Blog Mon, 25 Aug 2008 14:53:55 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10192 At marketing conferences readers of Online Marketing Blog mention to me frequently about the photo roundup posts we do as favorites. We certainly like to make those posts and since readers like to see them, here is a collection of favorite candids taken during SES San Jose. Kevin Ryan, Misty Locke, Kevin Newcomb Danny Sullivan, Matt Cutts, Kristina Mangers Jeremy Shoe (SEO sucks) money and Brent Csutoras Jill Whalen, Patricia Hursh, Search Engines News SEO News Online Marketing Blog Online Marketing Blog Sat, 23 Aug 2008 19:59:40 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10167 What a great conference for SES at San Jose and the many new people to the event in attendance. Below are the TopRank team blog posts for the final day. Another big thank you goes to (L to R) Jessica, Ashley, Thomas and Dana for a great job covering sessions. If you saw these happy faces at the conference, be sure to comment and say hello.  Thanks to SES too, for having us. Search Engines News SEO News Online Marketing Blog Online Marketing Blog Fri, 22 Aug 2008 17:48:49 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10144 There were many good photos taken at this year's Google Dance that we decided to show a collage here with a link to the full set on TopRank's SES San Jose Google Dance photos on Flickr. A big thank you goes to the hard working TopRank blogging team at SES putting out an amazing number of posts and photos each day. Jessica, Ashley, Thomas, Dana @ Google Dance Sponsored By : Follow TopRank on Twitter Get daily updates, Search Engines News SEO News Online Marketing Blog Online Marketing Blog Fri, 22 Aug 2008 01:08:04 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10130 Moderator Dana Todd & Lee Odden Blogs have been abuzz for at least 4 years in the tech space and in the past 2-3 years in the business marketing world. Like many new marketing/communication channels, there continues to be a need to demystify shiny new objects and what they mean for businesses. Blogs and search engine optimization are no different. One point I would make is that companies are wasting their long term time when setting up blogs purely for SEO purposes. Search Engines News SEO News Online Marketing Blog Online Marketing Blog Thu, 21 Aug 2008 19:35:18 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10127 Wow, what a conference! Search Engine Strategies is near it's end and what better way to wrap up our series on internet marketing conference tip s than with the following super-tips from super smart Michael Brito, Social Media Program Manager at Intel. Michael worked with HP then moved on to Yahoo and is now with Intel practicing his adept social media stylings. Be sure to check out Britopian and the social media practitioner blog, Conversations Matter , Search Engines News SEO News Online Marketing Blog Online Marketing Blog Thu, 21 Aug 2008 19:17:29 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10125 Social Search can be used to drive traffic, conversions, and increase ROI by monitoring conversations happening online. This panel is a first for SES with Marshall Sponder, Senior Web Analyst for Monster.com as the Moderator. Industry leaders Todd Parsons, Co-founder and CPO of Buzz Logic, Rob Key, CEO of Converseon, Edmund Won, Vice President of Strategy for iCrossing along with Breanna Wigle, Search Engines News SEO News Online Marketing Blog Online Marketing Blog Thu, 21 Aug 2008 17:39:19 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10113 SES San Jose week is nearly over one might say we've saved some of the best internet marketing conference tips for last with the ever enthusiastic and insightful Heather Lloyd-Martin. Heather is Chair, DMA's Search Engine Marketing Council and President of SuccessWorks . She also blogs about copywriting at SEO Copywriting . Attend all the "search marketing site labs" or "search marketing clinics" you can find. During a site lab, Search Engines News SEO News Online Marketing Blog Online Marketing Blog Thu, 21 Aug 2008 13:27:24 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10107 People love controversy, and that was clearly in evidence at this SES session covering the most controversial of SEO debates, White Hat versus Black Hat. Moderator Matthew Baily of SiteLogic and his crew of experts from both sides spoke to a standing-room only crowd. Panelists included: Greg Boser of 3 Dog Media Todd Friesen, Director of SEO at Range Online Bruce Clay, President of Bruce Clay, Inc. David Naylor, SEO of Bronco Jill Whalen, Search Engines News SEO News Online Marketing Blog Online Marketing Blog Thu, 21 Aug 2008 06:14:59 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10102 Another fine day of blogging is under the collective belt of the TopRank team. Google Dance offered a very nice distraction last night and you can see by a quick search on Flickr the fun that was had. Thank you Google. Search Engines News SEO News Online Marketing Blog Online Marketing Blog Thu, 21 Aug 2008 01:44:55 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10100 News search engines offer a great way to receive targeted traffic related to breaking topics or to help with a public relations launch. In this session, industry experts Lee Odden, CEO of TopRank Online Marketing, Lisa Buyer, President & CEO of The Buyer Group and Greg Jarboe, President and Co-Founder, SEO-PR look at how to make use of press releases and news content to tap into the power of news search. Search Engines News SEO News Online Marketing Blog Online Marketing Blog Thu, 21 Aug 2008 01:13:51 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10099 Entering the realm of social media can be a bit like trying to enter an exclusive club. There are barriers to entry, codes of conduct, and unwelcome outsiders are quickly identified and ostracized. Yet, like an exclusive club, the benefits of membership can be great. Marketers looking to benefit from social media would do well to heed the advice of the three presenters in this SES session, moderated by Pauline Ore of IBM Corporation. As Kendall Allen, Search Engines News SEO News Online Marketing Blog Online Marketing Blog Thu, 21 Aug 2008 01:13:49 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10098 The SEO Rehab & Intervention was a great session oh how we are all addicted to something in our industry. Granted it was a bit of an un-structed session, but that's what made it entertaining. The discussion flowed from chocolate cake to Twitter and SEO. Here are a few good tips: Spend your time on what your doing next. Things change, so should you. Why check your page rank daily when it changes quarterly? When page rank does change, and if yours goes down, Search Engines News SEO News Online Marketing Blog Online Marketing Blog Thu, 21 Aug 2008 00:57:33 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10092 "Quality over quantity" applies to almost everything we encounter, from the foods we eat to the people we interact with. It certainly applies to pay-per-click ads, in which the quality of your campaigns, from keywords to ads to landing pages, takes precedence over the quantity of money you bid. Your keyword quality scores can be either a barrier of entry to ad rankings or your free pass to the head of the line. This session explores everything quality score, Search Engines News SEO News Online Marketing Blog Online Marketing Blog Wed, 20 Aug 2008 22:14:50 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10091 Social media marketing is fast emerging as a must-have in search strategies. In this session, industry experts Vanina Delobelle, Global Product Director for Monster, Erik Qualman from Search Engine Watch and Global VP of EF Education, along with Brnet Csutoras, Online Marketing Consultant offered some tips to successfully integrate social media into your search marketing mix. Vanina kicked off the session this morning discussing what social media is and how, Search Engines News SEO News Online Marketing Blog Online Marketing Blog Wed, 20 Aug 2008 22:14:48 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10089 The famous eye tracking heat maps are just the start of understanding search behavior. What about what happens before they get to your site? Or while they are on your site? Search behavior is something a site needs to understand to get more users to their site. Here are a few of the thoughts shared: John Marshall It's hard to get good search behavior update unless you have access to a search engine or HitsLinks. Lots of people look at the keywords area in analytics. Search Engines News SEO News Online Marketing Blog Online Marketing Blog Wed, 20 Aug 2008 21:58:33 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10085 It's hump day during SES San Jose week and it reminds us there are many avenues for interacting with marketing conferences. It's one thing to focus on programming events like our last few tipsters, it's another thing to have spent numerous conference hours in the shoes of an attendee, speaker and conference programmer. Search Engines News SEO News Online Marketing Blog Online Marketing Blog Wed, 20 Aug 2008 21:08:07 GMT