Online Publicity Journal Latest search engine news blog articles from Online Publicity Journal. http://www.seocentro.com/seo-archives/publisher/Online+Publicity+Journal.html Online Publicity Journal News Archive http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10241 Article Directories can be a great source of online publicity. Submitting articles to directories does multiple things. First it can establish you in your field as an expert. By providing information on your service or product you can make yourself known in your field of expertise as an expert. By nature the internet is an information resource. It is well known that most people turn to the internet when looking for information. Search Engines News SEO News Online Publicity Journal Online Publicity Journal Mon, 25 Aug 2008 20:19:00 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=9951 Online publicity is one of the marketing tactics that any company should take advantage of. Most of the publicity outlets online are low or no cost and very easy to use. Unfortunately if you do not plan your publicity path they can be as much an evil as they are good! Planning your online publicity track is not much different than planning the traditional track. It actually involves the same principles. Search Engines News SEO News Online Publicity Journal Online Publicity Journal Mon, 18 Aug 2008 20:11:10 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=9730 Online publicity is something that you can apply for many different reasons to your online business than just the traditional motives such as a product announcements or events. With the existing online audience growing more and more business savvy each and every day the ability to ruins someone's reputation has also become very easy to achieve. Search Engines News SEO News Online Publicity Journal Online Publicity Journal Mon, 11 Aug 2008 19:17:32 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=9463 It is easy to sit down and whip up a 350-500 word press release and submit it. But how easy is it to actually write one that has some compelling copy and will grasp an audience? Do you really want to write a press release just to see it get lost in cyber world? I am going to give you 5 important tips to always follow when constructing a press release for yourself or your company. Search Engines News SEO News Online Publicity Journal Online Publicity Journal Mon, 04 Aug 2008 22:09:24 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=9186 Trying to keep with the online marketing industry is sort of like holding onto a runaway train. You just have to hold on for dear life and hope that your fingers don't lose grip because it's going to be very difficult to catch up. It is easier to try to keep with things sometimes than it is to try to catch up with everyone. With that said you as a person or company needs to stand out more than ever. Search Engines News SEO News Online Publicity Journal Online Publicity Journal Mon, 28 Jul 2008 20:40:04 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=8925 With many of us feeling the crunch of the economy this is no time to scurry and hide from your online PR budget. While so many others are cutting back marketing dollars there will still be people out there looking to make purchases and now is your time to really shine. With so many companies ratcheting down spending how great will it feel to know that now it will take twice as little to become twice as visible! Search Engines News SEO News Online Publicity Journal Online Publicity Journal Mon, 21 Jul 2008 21:07:16 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=8797 Back when we were all younger and learning about things like writing papers in school, teachers always made an effort to say that you should always try to capture your thoughts in a draft and to put the pieces together, and then go back through and clean things up a bit. When it comes to press release writing, you'll find that this is a remarkably good idea. Revisions in press release writing are about a number of things. Search Engines News SEO News Online Publicity Journal Online Publicity Journal Thu, 17 Jul 2008 19:47:43 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=8762 One of the most important things for marketing professionals and business owners who plan to use press release writing to attract media attention is actually quite simple: if you want to attract media attention, you're going to need to be sure that your press release stands out: (source) "I found that the average journalist receives 215 press releases a week â€" mostly e-mailed â€" but some receive many more. Search Engines News SEO News Online Publicity Journal Online Publicity Journal Thu, 17 Jul 2008 01:57:22 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=8711 When you are writing press releases to market your business and you recognize that there are going to be circumstances in which you are writing about anticipated results, one of the things that you're going to find is that it's important to add "Safe Harbor" statements. When you make statements about what you expect will happen within your press release writing, Search Engines News SEO News Online Publicity Journal Online Publicity Journal Wed, 16 Jul 2008 01:45:51 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=8639 Ask most public relations professionals and they'll tell you that press release writing just doesn't look the same as it used to. No longer exclusively about getting the word out to newspapers, magazines and TV and radio stations, these days press release writing is about something far more: attracting the attention of the social media. Search Engines News SEO News Online Publicity Journal Online Publicity Journal Mon, 14 Jul 2008 20:09:49 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=8595 Many businesses that are looking for the chance to take advantage of press release writing are also taking advantage of other ways to market their businesses - and often these include using articles both on their own web sites as well as in article directories and ezines. One thing that you are going to want to be sure of, if you plan on using the same subjects for the articles that you write and for your press releases, Search Engines News SEO News Online Publicity Journal Online Publicity Journal Sun, 13 Jul 2008 23:40:44 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=8586 When you're looking into press release writing for your business, one of the things that you are going to want to be sure that you are doing is focusing on the key elements of your news release. That does not just mean that you're going to focus on the format of press release writing - which is important - nor does it mean that you are just going to want to focus on the who, what, where, when, why and how of your press release - which is also important. Ultimately, Search Engines News SEO News Online Publicity Journal Online Publicity Journal Sun, 13 Jul 2008 02:18:36 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=8559 When you write a press release to market your business, a product or service that you offer, one of the things that you are trying to do is to draw the attention of the media and of current and potential customers. However, according to some source, you might not be taking full advantage of press release writing unless you are including a photo with the release that you write: (source) The majority of press releases that are distributed online do not include photos. Search Engines News SEO News Online Publicity Journal Online Publicity Journal Fri, 11 Jul 2008 17:05:32 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=8515 When it comes to press release writing that is mostly for internet distribution, you're going to find that it's a good idea to pay careful attention to the links that point the reader back to your site. Simply put, Search Engines News SEO News Online Publicity Journal Online Publicity Journal Thu, 10 Jul 2008 17:01:52 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=8475 One of the primary reasons why businesses turn to press release writing and distribution is the increase in visibility that comes. The way they see it, the more that they are able to get people seeing their company name and the more they can get their products or services featured or showcased, they'll be getting sales in no time. To some extent, this is true: press releases can help with getting sales, however, Search Engines News SEO News Online Publicity Journal Online Publicity Journal Wed, 09 Jul 2008 20:28:52 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=8410 When businesses take advantage of press release writing, some turn to the PR department, others turn to ghostwriters and still others make the choice to look for press release writing advice. Like all advice, really, when it comes to press release writing advice, there are going to be pieces of information that aren't all that valuable, some that are wrong and others that are dead on. Search Engines News SEO News Online Publicity Journal Online Publicity Journal Tue, 08 Jul 2008 17:07:14 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=8350 When you are writing and distributing press releases in an effort to promote and market your business - whatever your business may be - you'll find that press release SEO is an important step to take. Just as you wouldn't publish a web site without thinking about your keywords or key phrases, you shouldn't want to publish a press release without making an effort to optimize it for the search engines. Simply put, Search Engines News SEO News Online Publicity Journal Online Publicity Journal Mon, 07 Jul 2008 16:36:14 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=8320 When you are writing a press release to market your business, you're going to always want to be sure that you are writing to your audience. When the goal of your press release is to attract media attention to your products, services, events or simply your company, you're going to want - at least some of the time - to focus your press releases in such a way that writing the story will be easy for the journalists. Simply put, when you want to attract media attention, Search Engines News SEO News Online Publicity Journal Online Publicity Journal Sun, 06 Jul 2008 22:16:13 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=8309 When you're looking at press release writing as an option for promoting your business, one of the things that you are going to want to be sure of is that you know what bloggers, editors and journalists are going to be looking for when they read a press release. Simply put, if you are looking for the opportunity to market your business with press release writing, Search Engines News SEO News Online Publicity Journal Online Publicity Journal Sun, 06 Jul 2008 00:03:59 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=8271 When it comes to creating a buzz, you can bet that you need one thing above everything else: you need to be sure that you get the attention of the editors at various publications (as well as the attention of well known bloggers). Without the attention of the editors, you'll find that you'll struggle to create the buzz that you're looking for. Search Engines News SEO News Online Publicity Journal Online Publicity Journal Thu, 03 Jul 2008 17:02:04 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=8223 While press release writing is something that just about every business can benefit from and while it follows a pretty straightforward format, the reality is that there are some people who just are not interested in writing their own press releases (some of them are writers): (source) As you writers out there probably know, one way to market a book is to use a PRWeb Press Release (http://www.prweb.com/) . It's not free, but it's a good way to get the word out. Search Engines News SEO News Online Publicity Journal Online Publicity Journal Wed, 02 Jul 2008 19:58:50 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=8170 When you're going to be writing press releases for your business, one of the key things that you need to be on the lookout for is that you are writing for the right reasons. While it's true that press release writing is something that can help you to get the attention or the media and your customers, while press release writing can help you to get sales, Search Engines News SEO News Online Publicity Journal Online Publicity Journal Tue, 01 Jul 2008 18:45:08 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=8108 When it comes to getting more publicity for your business - whether you are involved in real estate, in marketing, in sales or any other field - press release distribution is an extremely valuable tool. Of course, when it comes to press release distribution, your focus is going to be on getting the word out about a product, a service, a change in your company or an event; but are you sure that you're looking into all of the things that you can and should be doing? Search Engines News SEO News Online Publicity Journal Online Publicity Journal Mon, 30 Jun 2008 17:57:33 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=8081 Press release writing is a great way to market your business - provided of course that you are able to stick to the basics, understand the format and recognize that a press release isn't a sales pitch. Ultimately, when it comes to press release writing, getting right to the point is going to ensure that you are able to get the results that you are looking for: (source) For a press release to be effective, it needs to be clear, factual and to the point. Search Engines News SEO News Online Publicity Journal Online Publicity Journal Mon, 30 Jun 2008 01:05:51 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=8069 Press release writing was once just a tool that helped businesses to get attention for the products, services, events and changes that their company was sponsoring. These days, however, press release writing is all about attracting attention to the web site that you've developed for your web site: (source) And what's really terrific about the Internet â€" you can write a press release, submit it to online release distribution service such as PRWeb, Search Engines News SEO News Online Publicity Journal Online Publicity Journal Sun, 29 Jun 2008 01:36:13 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=8053 When it comes to press release SEO, the implication - at least to some extent - is that you need to think about your press release as if it were a website. There are some levels in which this is true: The title of your press release is a lot like the heading or title tags on a website: you want to be sure that it's relevant and that it contains your keywords when possible. Search Engines News SEO News Online Publicity Journal Online Publicity Journal Sat, 28 Jun 2008 01:11:32 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=8007 Press releases have long been a great way to create a buzz about your company, a product or service or a big upcoming event that you want to be sure that your current and prospective customers are aware of. Of course, these days, creating a buzz with press releases isn't just about making sure people are talking, it's also about taking advantage of new technologies. A while back, it was the social media press release that was creating a buzz - the chance to use more links, Search Engines News SEO News Online Publicity Journal Online Publicity Journal Fri, 27 Jun 2008 01:11:17 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=7956 When you're looking for the chance to attract media attention to your web site, press releases are a great option - provided of course you are putting out information that will interest the media. On one hand, that means understanding what makes your news newsworthy; on the other, it means knowing what the media is looking for in a press release. In order to attract media attention, you're going to find that it's important to include the who, what, where, when, Search Engines News SEO News Online Publicity Journal Online Publicity Journal Thu, 26 Jun 2008 02:28:39 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=7883 When it comes to press release writing, you're going to find that there's a wide variety of information out there. You'll find a lot of great tips, some that are a little less great and some that you should probably ignore. However, when it comes to press release writing that gets results, very few people disgree about the basics. When you want your press release writing to get results, you're going to want to be sure that you are: Getting off to a great start. Search Engines News SEO News Online Publicity Journal Online Publicity Journal Tue, 24 Jun 2008 17:32:48 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=7832 It used to be that the only businesses that took advantage of press release writing were those who were already established, well known and that had the budget to hire a full time PR staff. These days, the whole concept of press release writing is changing and, more than ever before, the field of professionals who use press release writing is expanding: (source) "Press releases are still an important tool for PR professionals, Search Engines News SEO News Online Publicity Journal Online Publicity Journal Mon, 23 Jun 2008 16:30:48 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=7804 When it comes to writing press releases and taking advantage of online distribution, press release SEO is essential . You're going to need to be sure that you're choosing the right keywords or key phrases, the right information and that you're putting your press release out there will people will be able to find it. Press release SEO is all about making sure that you're getting information out there. Whether your press release story is picked up by bloggers, Search Engines News SEO News Online Publicity Journal Online Publicity Journal Mon, 23 Jun 2008 01:52:41 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=7788 Creating a buzz with press releases is great for your business, however, one of the things that you are going to discover quickly is that it's a lot easier to create a buzz when you are sure that you've done everything you can to get the word out. Simply put, when you want to be sure that you are creating a buzz, you need to make an effort to make it easy for members of the media, online writers and even your customers to find your press release. In part, therefore, Search Engines News SEO News Online Publicity Journal Online Publicity Journal Sat, 21 Jun 2008 23:41:37 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=7753 When it comes to press release writing, while there are a number of different "general" guidelines that will help you to get the word out to a wide audience, there's going to come a time when you discover that press releases are definitely not one size fits all. There may come a time when you realize that it's better to write multiple press releases than to stick with just one. Search Engines News SEO News Online Publicity Journal Online Publicity Journal Fri, 20 Jun 2008 18:07:44 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=7705 When you are going to be writing press releases to market your business - both online and off - you are going to need to be sure that you're writing press releases that get noticed. Here are some tips for making your press release writing successful: Limit your press releases to newsworthy events. Simply put, if it's not something the media would want to cover, the media isn't going to pay attention to your press release. Use the right format for your press release. Search Engines News SEO News Online Publicity Journal Online Publicity Journal Thu, 19 Jun 2008 23:26:50 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=7652 Once upon a time, press release distribution was simply a matter of getting your press release to the local media. You'd print off a few copies of your press release and either get them in the mail to your local newspaper or you'd drop them by the offices to get the word out. These days, however, press release distribution is something that needs to take place on the web. For the most part, Search Engines News SEO News Online Publicity Journal Online Publicity Journal Thu, 19 Jun 2008 00:55:22 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=7590 When you are looking into using press release writing as a tool for attracting visitors to your website, customers to your products, attendees to your events or clients to your services, you're going to find that there are some ways in which press release writing is extremely beneficial to you and some ways in which it can be a little bit frustrating. Most of the time, however, Search Engines News SEO News Online Publicity Journal Online Publicity Journal Tue, 17 Jun 2008 17:58:25 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=7545 Marketing a web site is no easy task; there are always going to be changes in the ways that sites are ranked by the search engines and the amount of competition that's out there. Fortunately, writing press releases can help you to ensure that your site gets noticed . In part, Search Engines News SEO News Online Publicity Journal Online Publicity Journal Tue, 17 Jun 2008 01:31:45 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=7496 When it comes to business, one of the things that you know is essential - whether you run a small, home-based business of you are involved in a major corporation - is establishing your brand. When you take advantage of press release writing, you will find that you are able to establish your brand - but that doesn't mean it won't still take some work. Search Engines News SEO News Online Publicity Journal Online Publicity Journal Mon, 16 Jun 2008 00:21:36 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=7489 One of the best reasons to launch any public relations campaign - and to send out press releases to promote your business, products, services or events - is to make sure that you are getting favorable media attention. Of course, there are going to be some key elements that go into attracting media attention. When you want to be sure that your stories get noticed and attract the media attention that you're looking for, Search Engines News SEO News Online Publicity Journal Online Publicity Journal Sun, 15 Jun 2008 01:15:38 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=7468 When it comes to press release distribution, there is always a lot of talk about making sure that you hit the major online press release distribution outlets like PRWeb. There is also going to be a lot of talk about making sure that your press release distribution plan includes getting your press release out to your local media - whether by fax, email, postal mail or their preferred method. However, Search Engines News SEO News Online Publicity Journal Online Publicity Journal Fri, 13 Jun 2008 20:04:01 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=7424 When you're looking at press release writing as a chance to build relationships with both members of the traditional media as well as those who are a part of the online media, it is absolutely essential that you focus on events that are newsworthy: (source) I've seen many articles and posts online that advise that you send out a press release for every little thing that might possibly be news for your business. Search Engines News SEO News Online Publicity Journal Online Publicity Journal Fri, 13 Jun 2008 00:32:12 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=7340 When your company takes advantage of press release writing and distribution, you'll find that there are a number of benefits that are just waiting to be discovered. After all, by distributing press releases, you'll find that you don't just get the story out there, but you get other people telling it as well. Specifically, though, Search Engines News SEO News Online Publicity Journal Online Publicity Journal Wed, 11 Jun 2008 15:18:52 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=7304 When you're looking for the chance to attract media attention to the events, products, services and news that your company has to offer, it's not only important to send out press releases to members of the conventional media. When you want to be sure that you are attracting media attention to your news, you're going to find that it is essential to get your press releases online. Search Engines News SEO News Online Publicity Journal Online Publicity Journal Wed, 11 Jun 2008 01:43:58 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=7249 There are a number of schools of thought when it comes to press release SEO. One thing that most people will agree on is that keywords and key phrases are essential: (source) Incorporate Keyword Phrases into Promotions â€" whether it be press releases, online advertising or social media promotions, using a keyword phrases along with yours or your client's name can enhance how searchers search for the website in the future. Search Engines News SEO News Online Publicity Journal Online Publicity Journal Tue, 10 Jun 2008 01:38:55 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=7193 When it comes to using press releases and creating a buzz, one of the most important things that you can do is to help the press and other members of the media - as well as your customers - to see what you do in your business that sets you apart from others. (source) One of the most effective ways to use PR effectively is to know the most common complaints in your industry and show how your company or service does not conduct business in these negative ways. Search Engines News SEO News Online Publicity Journal Online Publicity Journal Mon, 09 Jun 2008 00:44:41 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=7156 PRWeb - Press Releases That Work When it comes to press release writing, you'll find that you are in a a unique position to promote your business - provided you come at it in the best way possible. Therefore, when it comes to press release writing, you're going to want to be sure that you are addressing some questions that are important to identifying and reaching your goals. First, Search Engines News SEO News Online Publicity Journal Online Publicity Journal Sun, 08 Jun 2008 11:06:42 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=7157 ">Public Relations Kit for Dummies is the best guide to show you how to plan and execute the most effective public relations strategy for a price that's within your budget. This kit gives you the tools you need to successfully spread the word about your product or service without the use of a PR agency. This guide will help you to get on your way. No matter how big or small your business or product is, Search Engines News SEO News Online Publicity Journal Online Publicity Journal Sun, 08 Jun 2008 11:06:42 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=7158 PRWeb - Press Releases That Work When it comes to writing online press releases, one of the things that you'll want to be sure that you are focusing on is SEO for each press release. Press release SEO isn't just important - it's essential. Simply put, press release SEO is all about making sure that you are distributing your press releases to reputable outlets like PRWEB that are well recognized by the search engines. Likewise, Search Engines News SEO News Online Publicity Journal Online Publicity Journal Sun, 08 Jun 2008 11:06:42 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=7159 When it comes to PR, the whole goal is to create a buzz: simply put, you want to be sure that you're able to get a wide variety of people talking because that's going to have a huge impact on your business. Of course, to create a buzz, you'll want to be sure that you're looking at the big picture. That means that you're going to want to be sure that you are maximizing your online publicity efforts. Search Engines News SEO News Online Publicity Journal Online Publicity Journal Sun, 08 Jun 2008 11:06:42 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=7092 When it comes to press release distribution, you'll find that there's a great deal that you can do. However, it's also important to look at press release distribution in terms of the ways in which it will help you the most. Search Engines News SEO News Online Publicity Journal Online Publicity Journal Thu, 05 Jun 2008 00:29:52 GMT