Pay Per Click Journal Latest search engine news blog articles from Pay Per Click Journal. http://www.seocentro.com/seo-archives/publisher/Pay+Per+Click+Journal.html Pay Per Click Journal News Archive http://www.seocentro.com/cgi-bin/rss/go.pl?uid=13264 Managing keywords is the most important thing when it comes to online commerce, particularly managing PPC campaigns. Here is a list of common mistakes that new advertisers make in their PPC campaigns and how you can remedy them: Too many keywords per ad group - Too many keywords can kill an advertising campaign by watering down your optimization. Make sure that you are targeting only the necessary keywords for a particular campaign and delete unnecessary keywords. Search Engines News SEO News Pay Per Click Journal Pay Per Click Journal Wed, 19 Nov 2008 15:09:39 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=13233 In every business there is a language. Many times that language is unique to that business. Doctors and lawyers may speak Latin, but almost no one else does. Even then, the Latin is a modern American Latin. Well, it's all Greek to me. But I'm not talking cultural languages here. I'm talking professional languages. Jargon. You know what I mean. Search Engines News SEO News Pay Per Click Journal Pay Per Click Journal Tue, 18 Nov 2008 17:05:30 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=13185 Bryan Eisenberg wrote a blog post for small business owners titled 7 Signs Your PPC Campaigns Need Optimization. It's an excellent blog post and I agree with his points. Here they are in a nutshell: You use the set it and forget it strategy to PPC. You don't have proper tracking in place. You have not tested at least 3 variations of your PPC ad. You have not tested matching options. You have a long list of keywords in your ad groups. Search Engines News SEO News Pay Per Click Journal Pay Per Click Journal Mon, 17 Nov 2008 16:51:19 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=13160 If you use Google's Content Network or use pay-per-click advertising at any of the search engines then you may consider blocking your ad from appearing on some domains. Why? Because it could increase your click throughs and ROI. There are any number of reasons why you may want to consider domain blocking, Search Engines News SEO News Pay Per Click Journal Pay Per Click Journal Sun, 16 Nov 2008 12:28:52 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=13152 When it comes to PPC ad copywriting, every little detail counts. Even spaces. Here's an example: Let's say you sell stepladders. Or is that step ladders? Type them both into Google and you'll likely get different results. Let's see ' Ignoring the paid search ads, when I typed "stepladders" into Google, the top five results were: Amazon.com Grainger.com doityourself.com stacksandstacks.com icanhascheezburger.com But when I typed "step ladders" into Google, Search Engines News SEO News Pay Per Click Journal Pay Per Click Journal Sat, 15 Nov 2008 14:41:09 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=13121 One of the measuring sticks for Google's Quality Score is content relevancy or user experience. No one really knows what that means. No one other than Google, that is. But we have a pretty good idea. Google wants to know that its advertisers are advertising products that meet customers' needs and that when a searcher clicks on an ad they don't go to a page that advertises something other than what the ad that got them there was advertising. In other words, Search Engines News SEO News Pay Per Click Journal Pay Per Click Journal Fri, 14 Nov 2008 13:31:42 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=13083 Google Analytics is improving once again. This time they've gone and included motion charts that allow you to see a video presentation of your statistics. Cool! The Google Analytics Blog discusses the new feature in more detail, but here are a few thoughts on the motion charts from a PPC perspective: The most important aspect of the motion charts is time tracking. Instead of just seeing trends in a two-dimensional framework, Search Engines News SEO News Pay Per Click Journal Pay Per Click Journal Thu, 13 Nov 2008 15:24:36 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=13056 A lot of emphasis is placed on conversions by companies when discussing their PPC campaigns. But you can generate leads through PPC just as well as close sales. The strategy is a little different, but not much. To start with, your landing page must be written differently. You are not closing a sale so why ask for the sale? That's not to say you won't have a call to action. Every landing page should have a call to action. Search Engines News SEO News Pay Per Click Journal Pay Per Click Journal Wed, 12 Nov 2008 19:47:18 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=13003 December is the month for three separate and simultaneous holidays. The practitioners of the three holidays are all in different market segments with little to no overlap. If you have products that appeal to all three market segments then you should not advertise them together in the same campaigns. It's time to target your holiday advertising to the right market. Hanukkah begins on Dec. 21 at sun down and runs for eight days. Christmas falls on Dec. 25. And Kwanzaa, Search Engines News SEO News Pay Per Click Journal Pay Per Click Journal Tue, 11 Nov 2008 14:36:44 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12968 When it comes to pay per click advertising, you should optimize your campaign and each ad around a keyword or key phrase. But which is better? In a sense, both a keyword and a key phrase can be beneficial depending on a few factors. I think you should be able to use both effectively if you want to succeed at PPC. But when should you use a key phrase as opposed to a keyword? There's no easy answer to that question. I think perhaps the best approach is to write two ads, Search Engines News SEO News Pay Per Click Journal Pay Per Click Journal Mon, 10 Nov 2008 15:13:41 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12954 Savvy PPC advertisers know that the best way to run an ad campaign is with tight keyword groups. But how many campaigns should you run at one time? There is no real answer to this question. You can have as many PPC campaigns as necessary to push your product. Perhaps the best way to manage your multiple campaigns is to take all the keywords that are important to you and to group them together and separate your groups. Search Engines News SEO News Pay Per Click Journal Pay Per Click Journal Sun, 09 Nov 2008 12:54:11 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12947 One of the determinants of your Google AdWords Quality Score is how well your ad campaigns perform over time. This is particularly true of CTR, click through rate. A very interesting read on Account Quality can be found right here . Essentially, CTR determines, to some degree, your quality score. But why? And how? Well, why is simple. Google wants to be sure that searchers meet with quality advertising and not spammy, harmful ads. Search Engines News SEO News Pay Per Click Journal Pay Per Click Journal Sat, 08 Nov 2008 14:28:05 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12926 Testing is a part of PPC advertising that many advertisers still aren't sure how to approach properly. You should know that there are two types of testing that are popular and effective: A/B Testing, also called split testing, and multivariate testing. What do those mean and when should you choose each? Split testing is when you compare two sites, or two versions of the same site or ad, side by side to see which one performs better. Search Engines News SEO News Pay Per Click Journal Pay Per Click Journal Fri, 07 Nov 2008 14:51:48 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12888 Google pulled out of its planned partnership with Yahoo! in providing pay per click ads for Yahoo!s network. Everyone is talking about it. It is clear that Google pulled out of the deal because of concerns over the Department of Justice looking closely at the deal to ensure that no antitrust laws were being violated. Search Engines News SEO News Pay Per Click Journal Pay Per Click Journal Thu, 06 Nov 2008 15:38:10 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12836 Local PPC is a lot like local geotargeted SEO. You've got to hit the right phrases for the right market. Let's say you run a pizza delivery service in Montreal, Canada. What has to happen for you to capture the best quality score possible and the lowest bids on your important keywords in order to drive targeted traffic to your landing page? First, you have to build a well optimized landing page that gets people to click and convert. The name is the game is increased sales. Search Engines News SEO News Pay Per Click Journal Pay Per Click Journal Wed, 05 Nov 2008 13:50:02 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12788 Before you write your ad content or even set up your PPC campaign you need to first build your landing page. Make sure that you optimize your landing page completely and effectively. The success of any PPC campaigns you run for your landing page depends on how well optimized that landing page is. Your quality score is directly related to your optimization success and the higher your quality score the lower your bids for your keywords will be. Search Engines News SEO News Pay Per Click Journal Pay Per Click Journal Tue, 04 Nov 2008 14:10:42 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12758 Dr. Ralph Wilson, a pioneer in Internet marketing, interviewed Scott Brinker of ION Interactive and asked some very good questions about market segmentation. It was brought up that you can actually increase conversions by segmenting your markets with a choice on your landing page - a two-click choice. In other words, you use your PPC ad to drive traffic to your landing page, Search Engines News SEO News Pay Per Click Journal Pay Per Click Journal Mon, 03 Nov 2008 14:20:46 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12746 A couple of days ago there was announcement on Search Engine Optimization Journal that Google can now crawl and index scanned documents . But can you drive traffic to those pages with PPC and expect your quality score to register the same as it will an html page? That's a good question. It consists of two parts. The answer to the first part is "Yes, you can use PPC to drive traffic to scanned documents". Search Engines News SEO News Pay Per Click Journal Pay Per Click Journal Sun, 02 Nov 2008 12:24:38 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12739 There are companies successfully running local PPC campaigns even though they are national or international companies running global search marketing campaigns effectively. How are they doing it? First, they are not mixing and matching global search and PPC marketing efforts with local marketing efforts. They are running separate campaigns. Search Engines News SEO News Pay Per Click Journal Pay Per Click Journal Sat, 01 Nov 2008 20:03:32 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12690 For much of its history, Google's PPC Quality Score has been shrouded in mystery. Google is taking steps to make it less so, however. There has been quite a bit written about Quality Score in the last year. And Google AdWords isn't the only search engine that uses the Quality Score. Yahoo! and MSN adCenter have similar measures. But can you improve it? First, you have to understand what the Quality Score measures. Once you understand that then you can work to improve it. Search Engines News SEO News Pay Per Click Journal Pay Per Click Journal Fri, 31 Oct 2008 13:52:11 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12645 Professionally designed landing pages have several things in common: They are optimized There is a focus on design elements Analytics tell the story Tried and tested Target long tail keywords Optimized landing pages are landing pages that use SEO tactics to reach the right target. You cannot do proper targeted marketing unless you optimize your landing pages. Design is also important. Search Engines News SEO News Pay Per Click Journal Pay Per Click Journal Thu, 30 Oct 2008 15:26:22 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12594 From Amber at PPC Hero : My recommendation, if you're running PPC in Yahoo, check your content network stats for the past few weeks, if you see an increase in clicks and spend with no conversions I would ask Yahoo to investigate your account as well. You should check you PPC campaigns every day no matter which PPC provider you are using. I look at this way: You are spending money. Search Engines News SEO News Pay Per Click Journal Pay Per Click Journal Wed, 29 Oct 2008 14:56:36 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12543 Ion Interactive wrote a brilliant blog post on using landing pages to build interactive social media integration into the sale process. But will it work? I must say that it is an innovative idea. Marketers have been hailing the virtues of the long tail for a long time now. I certainly believe in it. Social media, however, does not necessarily rely on the long tail, but it sounds as Ion Interactive is suggesting that the two should meet through PPC campaigns. Search Engines News SEO News Pay Per Click Journal Pay Per Click Journal Tue, 28 Oct 2008 16:08:15 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12482 When you launch your PPC campaigns do you just jump right on in or do you spend a certain amount of time in a "testing period"? I recommend that you use the first month as a testing period. Don't just jump right in and start throwing money out. The first month of any PPC campaign should be a time when you test keywords, bidding strategies, ad content, and landing page elements. You want to your campaign succeed, Search Engines News SEO News Pay Per Click Journal Pay Per Click Journal Mon, 27 Oct 2008 14:36:16 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12462 How drilled down do your PPC campaigns need to be? If you have multiple product lines, should you run generic PPC campaigns, where bid on keywords related to general product categories, or specific bidding campaigns where you bid on keywords related to specific products in your catalog? I see can see benefits to both strategies. Keep in mind, however, that you might want to do both depending on the season or your budget. Search Engines News SEO News Pay Per Click Journal Pay Per Click Journal Sun, 26 Oct 2008 18:59:24 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12449 I've never really heard a sound argument for letting affiliates bid against your brand. Even in a closed, carefully selected way. Whether you let one affiliate do it or 100, you are cutting off your own foot. Think of it this way: You let Affiliate A bid against your brand. No. 1, by doing so you are adding competition to the one area you have an edge - brand recognition. Search Engines News SEO News Pay Per Click Journal Pay Per Click Journal Sat, 25 Oct 2008 12:43:59 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12417 I've seen a few new PPC advertisers try to manage their campaigns without reviewing their stats. You really can't do that. Stats are some of the most important information concerning your advertising campaigns. You should be looking at them every day. Stats you should analyze include: Click throughs CPC - Cost per click Conversions Avg. Position Avg. Search Engines News SEO News Pay Per Click Journal Pay Per Click Journal Fri, 24 Oct 2008 14:11:17 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12381 Geo targeting is picking up steam, and it seems that everyone is talking about it. Is it just for local businesses or can national chains take advantage of geo targeting in PPC? The jury is out: Anyone can engage in geo targeting and there is perhaps no more an untapped market in PPC than PPC. Everyone seems to be going for the broader non-geographically-based, keyword-based advertising plans and, quite frankly, there is greater potential for higher ROI in geo targeting. Search Engines News SEO News Pay Per Click Journal Pay Per Click Journal Thu, 23 Oct 2008 14:44:02 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12332 Do you have an effective way of measuring the ROI of your PPC campaigns? Is it just a simple matter of taking your expenditures and subtracting them from your revenues? Not really. There are other things to think about. What is the cost of acquisition per lead? Are you using PPC to generate leads or to close sales? There is a big difference in how you measure your ROI. If you are closing sales then you'll go through so many clicks before you get a sale. Search Engines News SEO News Pay Per Click Journal Pay Per Click Journal Wed, 22 Oct 2008 14:03:11 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12284 Rand Fishkin has pointed out that pay per click advertising is getting the lion's share of spending over SEO despite the fact that PPC ads only get 20% of the clicks. The Search Engine Optimization Journal shares two reasons why this is probably true. I'd like to add two more reasons. In the early days of search engine optimization there were companies that sprung up to sell SEO as a service. They did fairly well. Not as well as SEO companies do today, obviously, Search Engines News SEO News Pay Per Click Journal Pay Per Click Journal Tue, 21 Oct 2008 13:25:41 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12242 There are more than one way to run a PPC campaign. That's why it's always difficult to tell new PPC advertisers just how to go about running their own campaigns. The best advice I can give is to get a guide. There are several ways you can tackle the learning PPC advertising game. You can hire a consultant for thousands of dollars and hope you learn as much as you can to run your own campaigns. Search Engines News SEO News Pay Per Click Journal Pay Per Click Journal Mon, 20 Oct 2008 13:37:51 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12226 Many Internet marketers will tell you to focus on SEO, article marketing, and blogging before PPC, but there is a good argument for making PPC advertising your first line of offense in Internet marketing. PPC can get you results quicker and it's a direct route to your target market if you do it right. I'm not saying that you should make PPC advertising your sole marketing strategy online. Search Engines News SEO News Pay Per Click Journal Pay Per Click Journal Sun, 19 Oct 2008 12:17:52 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12220 Google Analytics is perhaps one of the best webmaster tools on the planet. Besides tracking traffic, you can use it to help you optimize your landing pages and your ads. Key metrics to look at are Entrance Sources and Entrance Keywords. The keywords used to find your site is extremely useful because if you know the most popular keywords that people use to find your website then you can focus on those keywords in developing your content and your ad copy. For instance, Search Engines News SEO News Pay Per Click Journal Pay Per Click Journal Sat, 18 Oct 2008 13:59:49 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12189 Inside Google AdWords reports that there is new level of detail in its metrics reports, namely, a separation between the numbers for Google ad campaigns and campaigns run on Google's search partners. This is good news. I like this level of detail because now you can see what your ads on the Content Network, Ask.com, AOL, and other websites that Google partners with are doing versus those run on Google SERPs. This is the way it should be. Search Engines News SEO News Pay Per Click Journal Pay Per Click Journal Fri, 17 Oct 2008 15:18:27 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12148 How well do you know your niche? To be a successful PPC advertiser you need to know a little more about your niche than just the popular keywords. But you should stay on top of those keywords because the popular keywords for any niche will fluctuate from month to month. Are you taking advantage of those? There are a few ways you can stay on top of the popular keywords for your niche. One way is to consult Technorati. If your niche is politics, entertainment, real estate, Search Engines News SEO News Pay Per Click Journal Pay Per Click Journal Thu, 16 Oct 2008 15:35:53 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12101 One question that I've heard asked once or twice is, "Does a landing page's PageRank affect the quality score of your PPC campaign?" Honestly, I haven't seen any evidence that it does, but it may. We do know that the search engines look at your landing page architecture and link structure, keyword use, design elements, load time, and several other factors that help determine the page's rank for its key search terms. Search Engines News SEO News Pay Per Click Journal Pay Per Click Journal Wed, 15 Oct 2008 14:45:52 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12049 When it comes to pay per click advertising you have to find the right converting keywords. You can have an excellent landing page but sometimes the keyword choice makes all the difference. The difference is in the targeted audience. For instance, in the "make money online" niche, you'll find that many people are targeting this niche but not making any money. The reason is because they are targeting the wrong audience. Search Engines News SEO News Pay Per Click Journal Pay Per Click Journal Tue, 14 Oct 2008 13:34:55 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12001 New pay per click advertisers might think that you can't target the separate landing pages with the same ad. Actually, you can. But I would caution that you do so with separate keyword phrases. It is likely that your two landing pages use two different keyword phrases. Unless you are testing landing pages to see which one converts more sales (which is a useful and intelligent strategy), you are likely using landing pages to target specific keyword phrases. Search Engines News SEO News Pay Per Click Journal Pay Per Click Journal Mon, 13 Oct 2008 12:57:46 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=11988 I've been seeing a lot of phishing e-mails from Google AdWords lately. The subject line of the e-mail reads: Please re-submit your payment information. And it comes from a no-reply e-mail address associated with the Google AdWords name. It looks official. Let me assure you, it's not. If you get one, delete it and don't click the link. Here's what you 'll see in the body of the e-mail: Hello, Search Engines News SEO News Pay Per Click Journal Pay Per Click Journal Sun, 12 Oct 2008 12:32:53 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=11983 Facebook has added the Live Search feature to its website now, allowing Facebook users to search the Web from within the social network. Does this mean you have more opportunities to reach more people? Put aside the fact that Facebook advertising has not really paid off for most people who have tried it, Live Search is another matter. With users having the ability to search the Web from within Facebook, Search Engines News SEO News Pay Per Click Journal Pay Per Click Journal Sat, 11 Oct 2008 14:25:37 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=11939 One method of PPC advertising that seems to work well for some advertisers is to focus on the search engine that loves your website organically. Every website gets picked up by one of the three major search engines first. Not all of them are crawled by Google before Yahoo! or MSN Live. Each website is different due to the algorithmic focus of the search engines. When you first find your website in one of the search engine indexes, Search Engines News SEO News Pay Per Click Journal Pay Per Click Journal Fri, 10 Oct 2008 12:28:19 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=11906 ION Interactive summed up PPC Best practices this way: Best practices are just that, nothing more nothing less. There are no hard and fast rules and we shouldn't pretend like there are. That's why testing is so important. It doesn't matter what I, or any other optimization whiz, know (or think we know). There are no hard and fast rules. All that matters is what gets results. And the only way to know what gets results to is to test & try. All I can say is good point. Search Engines News SEO News Pay Per Click Journal Pay Per Click Journal Thu, 09 Oct 2008 14:09:39 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=11864 Landing page optimization is one of the most important aspects of PPC advertising. But there is something else you can do to improve your conversions on your landing page and it has nothing to do with optimization per se. It's called a Favicon. A Favicon is a way to brand your landing page and give it more trust and credibility. In fact, your entire website should have a Favicon. But you can use a separate Favicon for your landing page, or you can use the same one site wide. Search Engines News SEO News Pay Per Click Journal Pay Per Click Journal Wed, 08 Oct 2008 14:48:27 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=11810 Pay per click advertising is a very powerful mode of online marketing. There are several reasons why companies rely on pay per click to achieve their monetization goals. One of those is the branding effect. But is branding better than generic keyword usage in pay per click campaigns? "Better" is a variable word. How you manage your advertising campaigns depends a lot on your goals and the purpose of the advertising. Are you trying to achieve brand dominance? Search Engines News SEO News Pay Per Click Journal Pay Per Click Journal Tue, 07 Oct 2008 12:28:15 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=11768 One feature many PPC advertisers are not aware in Google AdWords is the position preference feature. It's a useful feature if you care where your ad appears in the line up. Advertisers who want to appear in position 1 or 2 for branding purposes will want to set their position preference on 1 or 2. Most advertisers, however, whether for budgeting purposes or proper targeting will want to set their preference lower. Search Engines News SEO News Pay Per Click Journal Pay Per Click Journal Mon, 06 Oct 2008 13:03:28 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=11745 Due to the extraordinary growth of the Internet in the last year, I thought it might be appropriate to get back to the basics. Many n00bs think that companies they see at the top of the search engines get their by paying for the privilege. But I'd like to dispel that myth. No one pays to be at the top of organic search results. What Is Organic Search? When you go to any search engine (Google, Yahoo!, MSN Live, Ask.com, Search Engines News SEO News Pay Per Click Journal Pay Per Click Journal Sun, 05 Oct 2008 11:48:14 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=11736 One of the reasons I prefer Google AdWords over MSN adCenter is the analytics package. With MSN adCenter, you are required to insert code onto your landing page that causes a link to appear on your pages. The link is the MSN adCenter privacy policy and the link allows your site visitors to read the privacy policy at a glance. I prefer Google AdWords because you don't have to include a link on your page at all. I'm not opposed to a privacy policy. I think that is necessary. Search Engines News SEO News Pay Per Click Journal Pay Per Click Journal Sat, 04 Oct 2008 11:57:20 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=11692 Sarah Palin did extremely well in last night's vice presidential debate. Did you know she has lessons to teach on PPC advertising? Some people say she's all style and no substance. That may be true, but if you follow the Sarah Palin model of advertising then you'll be a lot more successful. Here is the Sarah Palin litmus test for passing the PPC advertising plan: Be "folksy" - That is, talk in the language of your clickers. Search Engines News SEO News Pay Per Click Journal Pay Per Click Journal Fri, 03 Oct 2008 14:27:29 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=11647 Yesterday, we briefly discussed microsites as a healthy alternative to landing pages. But are these the only options available? PPC Hero wrote a blog post in July that offered an alternative somewhere between the microsite and the landing page. I'm not quite sure what that alternative would be. If we're talking about something between one page and, say, 10 pages then I see no reason not to call it a microsite as well. Search Engines News SEO News Pay Per Click Journal Pay Per Click Journal Thu, 02 Oct 2008 12:04:28 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=11598 Microsites are small sites that focus on a particular niche, but they don't necessarily look and act like full blown websites. What has worked really well for many marketers is to build a website, called a microsite, for a particular purpose that is temporary. For instance, if you are planning a seminar or a one-time event, you can set up a website separate from your main website to promote that event. Search Engines News SEO News Pay Per Click Journal Pay Per Click Journal Wed, 01 Oct 2008 13:21:26 GMT