SEO Book.com Latest search engine news blog articles from SEO Book.com. http://www.seocentro.com/seo-archives/publisher/SEO+Book.com.html SEO Book.com News Archive http://www.seocentro.com/cgi-bin/rss/go.pl?uid=13220 Online Ad Networks in Despair Some ad networks are late with payments and slashing rates . There have been many reports of internet ad networks dying recently, and most of them deserve to because they add no value...they are all hat no cattle . Mary Meeker Web 2.0 Presentation Publishing Based Business Models in Decline Like the death of ad networks, many publishing based business models are in decline. The yellow page companies that were worth billions are facing bankruptcy. Search Engines News SEO News SEO Book.com SEO Book.com Tue, 18 Nov 2008 10:12:44 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=13213 The WSJ reported that Jerry Yang is stepping down from the Yahoo! CEO role as soon as the board can find a replacement. May the bleeding soon stop. To appreciate the agony Jerry Yang lived through watch this Web 2.0 interview of him by John Battelle To appreciate the agony that Jerry put shareholders through, look at Yahoo!'s stock chart How long until Microsoft buys Yahoo!? Search Engines News SEO News SEO Book.com SEO Book.com Tue, 18 Nov 2008 02:21:21 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=13207 In response to my post yesterday " The Art Of The SEO Proposal ", we had a few comments from readers wanting to see examples of proposals. Thanks for the feedback, guys. It really helps us to cover areas you find most valuable. I looked back through some old proposals looking for examples, and here's the one that earned me the most money: Hi (name removed), It was great to meet up and hear about your plans for (name removed). As discussed, Search Engines News SEO News SEO Book.com SEO Book.com Mon, 17 Nov 2008 23:51:33 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=13201 Google recently added a big ugly AdSense block to Google Finance. It looks poorly integrated and noisy. I am surprised they didn't look to take a page out of Yahoo!'s book on this front. Yahoo!'s ads offer more in the lines of branding, and they also sell custom research reports (likely on a CPA model). Anyone who thinks Google has fully tapped out its revenue potential needs to be reminded that Google and YouTube are leading downstream destinations from Google. Search Engines News SEO News SEO Book.com SEO Book.com Mon, 17 Nov 2008 22:30:59 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=13166 Following on from last weeks post, How To Be An SEO Service Provider , we'll now take a look at the art of the SEO proposal. Pitching and proposal writing is a time consuming business, so ideally you want to put your efforts where they will get the most reward. Here are a few tips on how to land the best clients, and how to avoid wasting your time. It's Not About You, It's About Them The first rule when pitching or writing a proposal is to put yourself in your clients shoes. Search Engines News SEO News SEO Book.com SEO Book.com Mon, 17 Nov 2008 00:59:41 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=13157 Changes in Search In recent years personalization , localization, universal search , search suggestion , and specialized algorithms like query deserves freshness have altered the landscape of search. But even outside of these add-ons, Google's core relevancy algorithms are (at least to some degree) query dependent. Competitive Keywords When there are many matching search results for a given search query, Search Engines News SEO News SEO Book.com SEO Book.com Sat, 15 Nov 2008 22:24:53 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=13146 As an SEO professional it is easy to over-estimate the value of top search engine rankings . After all, we sell traffic and rankings. In some cases (thin affiliate sites, for instance) good SEO is the difference between a website worth $34 dollars and $34 million dollars, but for many service based businesses top rankings have little to no value. Search Engines News SEO News SEO Book.com SEO Book.com Sat, 15 Nov 2008 00:41:14 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=13103 When we asked for questions from our readers on topics they'd like to see covered, we received a few requests on how to set up an SEO agency and position the service. Here's my take on it: Don't do it! OK, I'm being facetious :) But before you run out and sell your SEO skills, let's take a look at the issues, ways to get around them, and how to position your service so you get the greatest reward for your efforts. Search Engines News SEO News SEO Book.com SEO Book.com Thu, 13 Nov 2008 21:44:28 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=13032 Social media is the next big thing! No, it's the big thing! It is here, now, and it is big! Let's face it, if you're not aboard the cluetrain to social media marketing city, you're sitting on that station alone! A pity, then, that social media traffic is so often worthless . Worthless? Let's look at the market signals. Why is it that you pay dollars per click on Google Adwords for financial keywords, yet the same keywords on social networks are priced at five cents? Search Engines News SEO News SEO Book.com SEO Book.com Wed, 12 Nov 2008 00:38:02 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12965 We are always trying to come up with good content ideas to write about, but we would love to get your feedback on what you would like to read. Here is a Google Moderator page where you can submit SEO, marketing, link building, pay per click, domaining, search, webmaster, or blogging questions and/or topics that you would like us to write about. In addition you can vote on which topics you want us to cover. We can't write about everything, Search Engines News SEO News SEO Book.com SEO Book.com Mon, 10 Nov 2008 14:52:30 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12950 What is SEM Rush? A new competitive research tool by the name SEMRush is being beta tested, backed by the same programmers who created SEO Digger . SEM Rush can be seen as a deeper extension of the SEO Digger project (adding PPC data and tracking AdWords keywords), and a competitor to services like SpyFu (which recently launched SpyFu Kombat ) and Compete.com . SEM Rush vs Compete.com The big value add that SEM Rush has over a tool like Compete. Search Engines News SEO News SEO Book.com SEO Book.com Sat, 08 Nov 2008 16:39:13 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12912 Linking out is a valuable marketing strategy on a number of levels. It increases the utility of your site. People will see you as being helpful. People will see you as non-partisan i.e. not always favoring your own stuff. Webmasters may see your inbound link in their logs and follow them back to you. Links are, at the most fundamental level, a connection between people. If you've read something about the HITS algorithm (.pdf) , you may have noticed that HITS looks for, Search Engines News SEO News SEO Book.com SEO Book.com Fri, 07 Nov 2008 00:33:35 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12874 PPC Stuff My wife recently put together a PPC strategy flowchart . Check it out and please give her feedback . Search Engine Land has a good post with interview snippets of Nick Fox about some of the recent Google AdWords changes . Google announced they are ending the proposed partnership with Yahoo! The FCC approved the wireless broadband whitespace plan , which in time should make for more online searchers. Search Engines News SEO News SEO Book.com SEO Book.com Thu, 06 Nov 2008 07:44:51 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12870 From the Official Google blog 9 months ago Could Microsoft now attempt to exert the same sort of inappropriate and illegal influence over the Internet that it did with the PC? While the Internet rewards competitive innovation, Microsoft has frequently sought to establish proprietary monopolies - and then leverage its dominance into new, adjacent markets. I expected a bit more class from Google. Search Engines News SEO News SEO Book.com SEO Book.com Thu, 06 Nov 2008 01:07:31 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12866 An SEO strategy is an organic process. Your SEO campaign should change focus as your popularity grows. The SEO approach for an established site can be quite different to that of a new site, mainly because, with an established site, you can leverage the power of your inbound linking. Google favors the already "rich" . The Google algorithm reinforces the establishment. If your site has become "the establishment", you may only need to work with Google, rather than against them, Search Engines News SEO News SEO Book.com SEO Book.com Wed, 05 Nov 2008 23:29:04 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12777 One of the reasons SEO is such a killer marketing strategy is that a small business can compete with, and often outmaneuver, a big business. Compare the costs of a SEO campaign vs any other marketing channel. Television? Radio? Print? How much would it cost to get worldwide exposure using any of those channels? We're all sold on search marketing. However, there are other advantages that the small business enjoys. In this post, we'll look at a few of those advantages, Search Engines News SEO News SEO Book.com SEO Book.com Tue, 04 Nov 2008 00:10:27 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12756 In the past I made an online marketing mindmap that was fairly well received, and I am nearly caught up with work stuff, so I figured it was time to start playing with flowcharts. This flowchart describes the basic SEO process . Perhaps a bit is lost in simplification, but I think this does a great job of conveying a lot of information in a limited space. Search Engines News SEO News SEO Book.com SEO Book.com Mon, 03 Nov 2008 13:09:04 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12743 Another Google Glitch I nuked a recent post about sites potentially getting filtered because it become somewhat irrelevant and speculative considering Matt Cutts stated the following in a Webmaster World thread today : I don't consider those rankings indicative of anything coming in the future. Some data went into the index without all of our quality signals incorporated, and it should be mostly back to normal and continuing to get back to normal over the course of the day. Search Engines News SEO News SEO Book.com SEO Book.com Sun, 02 Nov 2008 03:50:55 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12731 "Outing" Kills Websites I recently posted about Rand outing another SEO site for self-promotion. Looking at the Google SERPs today, it appears that NationalPositions site is no longer ranking for "seo company." They still rank for their own brand, so they might have had some of their links whacked without being fully penalized/removed from the Google index. Google Even Policing Some Corporations? I never though Google would go after businesses as big as BankRate, Search Engines News SEO News SEO Book.com SEO Book.com Sat, 01 Nov 2008 01:46:09 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12681 The game changed September 15, 2008. As world markets came tumbling down, the future of many internet start-ups also turned to dust. The message from the financiers is clear - they will be no more money. Web watchers, such as TechCrunch, feature a deadpool of failed internet start-ups. That list is going to grow exponentially in the new year as company after company runs out of cash. Not good. However, history tells us that where there is chaos, there is opportunity. Search Engines News SEO News SEO Book.com SEO Book.com Fri, 31 Oct 2008 04:20:43 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12659 One of the most salient points of Seth Godin's Tribes book is that in the long run it is much more profitable for most businesses to create a deeper community with stronger and more passionate connections than it is to create a broader one that has strong reach but no message. Without Relevancy, Nobody Cares Do you remember the hype around the launch of John Reese's BlogRush about a year or so back? It was a blog focused ad network promoted through a MLM / pyramid scheme. Search Engines News SEO News SEO Book.com SEO Book.com Thu, 30 Oct 2008 18:08:36 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12622 You know what would be really cool? Your whole site redesigned in Flash! We could really liven it up. We could do animated navigation! Edgy! We're cutting-edge web designers. We've designed stuff that's one tons of design awards! Let's take your boring site and totally reinvent it! Make it interactive! Your visitors will love it dude! Erm...uh-huh. Maybe not. It's little wonder that SEOs often come into conflict with the web designers. Search Engines News SEO News SEO Book.com SEO Book.com Wed, 29 Oct 2008 22:37:31 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12575 Seth recently wrote a book named Tribes , discussing the fusion of leadership, creating movements, and marketing based on word of mouth. Over the last year I have not read as many books as I would like to, but I am glad Seth wrote this one and am glad I took time out to read it. It is affordable and easy to read...I recommend you buy a copy today. Search Engines News SEO News SEO Book.com SEO Book.com Wed, 29 Oct 2008 06:49:19 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12573 I was a bit disappointed when I saw Rand out yet another website recently. Why was the site outed? Because they were ranking for SEO company and Rand didn't feel that their backlinks should count (and Rand wanted another excuse to promote his new LinkScape tool). In his post Rand. Search Engines News SEO News SEO Book.com SEO Book.com Wed, 29 Oct 2008 06:01:12 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12563 We recently added an SEO X-ray feature to SEO for Firefox . You must use Firefox 3.0 or above to see these features, but if you want to see... how the on page optimization of any page looks (headings, meta description, page title) the keyword density of the page and popular phrases on the page how many links point into a page (total links, or links from external resources) how many links point out of a page (as well as the anchor text of these links, nofollow vs follow, Search Engines News SEO News SEO Book.com SEO Book.com Tue, 28 Oct 2008 21:15:58 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12547 When we talk about "trust" in terms of websites, we often refer to elements such as adding details such as you address and contact details, a privacy policy, and a guarantee. But trust is also a process.Trust is something earned with every interaction. For example, once a music artist has built up a fan base, their new album is bound to sell more units than a new artist. The fans place a higher level of trust in someone with whom they have positive, prior experience. Search Engines News SEO News SEO Book.com SEO Book.com Tue, 28 Oct 2008 17:17:52 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12546 This is an interview of my friend Dominic Mapstone, who uses SEO to help influence the media and make social change. What is the hardest part about marketing a non-profit website online? Having the clients permission to divulge confidential information or even a photo of them in non-profit marketing is a big roadblock for all non-profits. Most have to hire actors or dress a staff member up to pose for a staged photo, Search Engines News SEO News SEO Book.com SEO Book.com Tue, 28 Oct 2008 17:02:14 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12453 In the following interview of Jon Stewart, Bill O'Reilly mentioned that Jon's audience was younger and left leaning. Recent research from a survey of 3,036 Americans confirms that people who contribute content to the web are skewed toward being young, left-leaning, and more passionate. In Online Communities and Their Impact on Business [PDF] Rubicon Consulting highlights the following: Most frequent contributors are different from the average web user. Search Engines News SEO News SEO Book.com SEO Book.com Sun, 26 Oct 2008 01:36:56 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12370 Stay Protected An ounce of prevention is worth a pound of cure. If you want to prevent any of your Wordpress blogs from getting hacked make sure you keep your software up to date, and follow other basic Wordpress protection strategies , like - securing your admin folder, removing the Wordpress version number from your theme's header.php file, creating an index.html file in your plug-ins directory, Search Engines News SEO News SEO Book.com SEO Book.com Thu, 23 Oct 2008 09:59:29 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12364 We've all, at some point, received the "request-for-a-link" email. Such emails are useless, on a number of levels, the main reason being that the offer is lousy. However, such emails also tend to get the pitch wrong, so further limit the chances of getting the link. Getting the pitch right - the way the offer is described - is a bit of an art. I've been looking back through the emails I've received and there are common characteristics displayed in those I ignored, Search Engines News SEO News SEO Book.com SEO Book.com Thu, 23 Oct 2008 02:33:17 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12360 All Political Views Are Imperfect Political Differences Come From Non-political Sources Here is one take by Jonathan Haidt on the differences between conservatives and liberals...it may not be entirely correct, but an interesting take nonetheless. "Truth" & the Reptilian Brain Sometimes politics causes fights that are unneeded, as the reptilian portions of our brains fight each other based on emotions and ideological errors that push for "the truth. Search Engines News SEO News SEO Book.com SEO Book.com Wed, 22 Oct 2008 21:38:45 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12323 Sales people talk a lot about about " closing the deal ", the final stage in the sales process needed to get people to sign on the dotted line. Typically, the stages leading up to the "close" are affordability, no perceived need, no hurry, or no trust. Sales people are trained on how to spot and deal with this issues, and ways in which to overcome a customers objections. Sales training is partly systematic, and part art. After all, everyone is different. Search Engines News SEO News SEO Book.com SEO Book.com Wed, 22 Oct 2008 04:57:59 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12292 Due to the rough scale of PageRank, outdated toolbar PageRank scores, hand editing of toolbar PageRank, and a variety of other factors, it is somewhat hard to get confirmation from Google if a link source passes PageRank. The slow way to test is to make 1 link be the only link you point at a site and then let it age for a few months. Then, if a toolbar PageRank score appears it probably passed PageRank. If you are competing on the competitive parts of the web, Search Engines News SEO News SEO Book.com SEO Book.com Tue, 21 Oct 2008 15:05:09 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12277 Right after I finished writing a post about how being likeable is a great business strategy , I went back to Sphinn and saw it erupted with controversy and negative feedback about SEOmoz's Linkscape. Since then threads have been open, closed, and open. People are worried about everything from the index size to how to remove your site to why you shouldn't label your site with an obvious SEO footprint . So my timing on that last post was a bit off, Search Engines News SEO News SEO Book.com SEO Book.com Tue, 21 Oct 2008 11:49:15 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12264 We spend a lot of time thinking about how to get visitors to our sites, but how much time do we spend thinking about better ways to persuade people once they've arrived? Such topics are often talked about in terms of conversion and split/run testing. However, I'm like to talk talking about something a little more subtle. The gentle art of persuasion. Is Your Web Site Persuasive? Every site "sells" something. It might be a product, a service, an opinion, Search Engines News SEO News SEO Book.com SEO Book.com Mon, 20 Oct 2008 22:23:40 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12232 Brian Ussery tested how Google is indexing Flash . David Naylor saw Google's bad advice on "no need to rewrite your URLs" in action, when a competing site reverted their URLs to uglier versions and promptly saw their rankings tank . Kentucky seized a bunch of online gambling domains . """"The court recognizes that as to any of the 141 defendants domain names that identify websites as informational only, the seizure order must be rescinded. Search Engines News SEO News SEO Book.com SEO Book.com Mon, 20 Oct 2008 00:57:49 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12231 If you love reading, JOHO has an interesting article about information ...a bit beyond the scope of SEO, but interesting. :) Noise is the sound of the world refusing abstraction, insisting on differences that are never the same as every other difference. If we are indeed exiting the age of information, perhaps we are entering â€" have entered â€" the age of noise. Search Engines News SEO News SEO Book.com SEO Book.com Mon, 20 Oct 2008 00:57:45 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12224 4 Reasons You Want to be Liked One thing that has always fascinated me about Rand Fishkin is how likeable he is. Being known and likeable is an effective business strategy for 4 big reasons People prefer to spend money with people they like and trust. We purchase based on emotion and then use logic to justify our emotions. (This gives a likeable person a higher visitor value, and thus ROI.) People give you the benefit of the doubt. Search Engines News SEO News SEO Book.com SEO Book.com Sun, 19 Oct 2008 06:04:48 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12223 4 Reasons You Want to be Liked One thing that has always fascinated me about Rand Fishkin is how likable he is. Being known and likable is an effective business strategy for 4 big reasons People prefer to spend money with people they like and trust. We purchase based on emotion and then use logic to justify our emotions. (This gives a likable person a higher visitor value, and thus ROI.) People give you the benefit of the doubt. Search Engines News SEO News SEO Book.com SEO Book.com Sun, 19 Oct 2008 05:14:17 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12178 I am doing a free web seminar with SEMPDX on Tuesday, October 21, 2008 at 12:00 PM Pacific Time (US & Canada). You can learn more about it and register for free here . No sales pitches. Search Engines News SEO News SEO Book.com SEO Book.com Fri, 17 Oct 2008 10:25:18 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12171 Web publishing has a low barrier to entry. This is great, because it enables anyone to be a publisher, and to reach a world wide audience. The downside is that because there is a low barrier to entry, the web is saturated with content! So, how do you choose topics to write about that stand out from the crowd? How do you stay ahead of everyone else? How do you stay ahead of those who have more time/money/energy to publish than you do? One way, of course, is to work smarter. Search Engines News SEO News SEO Book.com SEO Book.com Thu, 16 Oct 2008 23:45:37 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12128 As part of their 10th birthday celebrations, Google recently released a 2001 index , to show us how much things have changed. It is fascinating to look into the past, especially from an SEO point of view. Has the nature of spam changed since 2001? How has Google changed in order to nullify the affects of spam? When Google filed their registration statement prior to IPO, Google identified a number of risk factors. Search Engines News SEO News SEO Book.com SEO Book.com Thu, 16 Oct 2008 07:24:03 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12090 Rick Schwartz, one of the leading domainers and creator of the TRAFFIC domain conference, highlighted the value of descriptive domains from a brand perspective : NATURAL BRANDING or BUILD and CREATE BRANDING This alone is worth the price of admission. Brad told us his story of spending millions and millions to advertise and brand with his original 3 word creative domain name. When he switched and used a fraction of those ad dollars to buy a category killer domain name, Search Engines News SEO News SEO Book.com SEO Book.com Wed, 15 Oct 2008 03:49:50 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12048 Webmaster World's Pubcon in Las Vegas from November 11th through 14th is the only mainstream SEO conference I will be speaking at this year. I have a session on link buying and a session on making money from contextual ads on November 13th. Brett Tabke gave me a 20% off coupon code to share with readers. Registration is currently $899, but if you use the discount code wa-67720 in the next 2 weeks you can save $180 off your conference admission price. Search Engines News SEO News SEO Book.com SEO Book.com Tue, 14 Oct 2008 13:30:01 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12045 Pricing a Link When trying to understand the value of a link a variety of factors can be considered, Search Engines News SEO News SEO Book.com SEO Book.com Tue, 14 Oct 2008 12:57:34 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12035 Canonicalization can be a confusing area for webmasters, so let's take a look at what it is, and ways to avoid it causing problems. What Is Canonicalization? Canonicalization is the process by which URLs are standardized. For example, www.acme.com and www.acme.com/ are treated as the same page, even though the syntax of the URL is different. Why Is Canonicalization An Issue For SEO? Problems can occur when the search engine doesn't normalize URLs properly. For example, Search Engines News SEO News SEO Book.com SEO Book.com Tue, 14 Oct 2008 00:04:51 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=11933 In AdAge Google's CEO Eric Schmidt explains the AdWords quality score and organic ranking algorithms in laymans terms: The internet is fast becoming a "cesspool" where false information thrives , Google CEO Eric Schmidt said yesterday. Speaking with an audience of magazine executives visiting the Google campus here as part of their annual industry conference, he said their brands were increasingly important signals that content can be trusted. "Brands are the solution, Search Engines News SEO News SEO Book.com SEO Book.com Fri, 10 Oct 2008 02:45:27 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=11931 Google recently expanded their ad offering by inserting AdSense ads on maps , putting AdSense image ads & banners on image search results , opening up AdSense for Games , and monetizing Youtube with affiliate ads for Amazon.com and Apple iTunes. The NYT article on AdSense for Games (linked above) promises a couple more new ad units in the coming weeks, Search Engines News SEO News SEO Book.com SEO Book.com Fri, 10 Oct 2008 00:16:00 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=11913 I started a blog on search engines in 2002. In those days, the idea of blogging about anything other than politics, or blogging, or what your cat had for breakfast, was new. In fact, the idea of blogs was new. Most people's reaction to the word blog was "huh"? I quickly built up an audience, and links, mostly because I had first mover advantage, and I threw in a few social media basics. It certainly wasn't rocket science. But, at the time, Search Engines News SEO News SEO Book.com SEO Book.com Thu, 09 Oct 2008 16:00:56 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=11851 Years ago (well before I was an SEO, or knew what SEO was) search engine submission was a huge phrase. Only recently has search engine marketing replaced search engine submission in popularity. Search engine submission was big part of the optimization game when search relevancy algorithms were heavily reliant on meta tags and on the page content. As search got polluted with on the page spam you needed to more than submit to compete for coveted valuable phrases, Search Engines News SEO News SEO Book.com SEO Book.com Wed, 08 Oct 2008 10:43:08 GMT