SEO Speedwagon Latest search engine news blog articles from SEO Speedwagon. http://www.seocentro.com/seo-archives/publisher/SEO+Speedwagon.html SEO Speedwagon News Archive http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12414 Recently, I had a client send me an email saying they had been approached by a company who could get them some .edu links in an "under the radar" kind of fashion and they asked me what I thought. Needless to say, I'm not crazy about these types of services. There are lots of reasons why, so I'll hit on a couple of them now. Many of these services say they will create original content for you on .edu domains and give your site a couple of links. Search Engines News SEO News SEO Speedwagon SEO Speedwagon Fri, 24 Oct 2008 13:04:02 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=11565 Here's my take regarding the 5 things a company should look for when trying to hire a social media consultant and/or company: 1 - Company Credibility How long has the company and/or consultant you are looking at been around? Are they new to this industry or do they have a significant, quality experience under their belts? Who are their current clients? Do they have a list of referrals for clients that have utilized their social media services in the past? Search Engines News SEO News SEO Speedwagon SEO Speedwagon Tue, 30 Sep 2008 16:41:45 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10932 For job seekers looking for work on the East Coast who have exhausted all normal online job sites there is a new recruiting platform offered by uBoast . This new recruiting platform allows account holders to create video resumes to showcase their skills to a new breed of recruiters willing to use cutting edge technology to find job candidates. Search Engines News SEO News SEO Speedwagon SEO Speedwagon Fri, 12 Sep 2008 21:13:10 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10725 iWidgets , a Social Syndication Platform has announced that it will soon be distributing its first major client's (CBS Interactive) video content tomorrow September 9th, 2008 at 3pm PST at the Sheraton Hotel in San Diego, CA. The demo will showcase iWidgets Social Syndication Platform that will enable CBS' audience to watch full episodes of television programming directly within popular social networks, Search Engines News SEO News SEO Speedwagon SEO Speedwagon Mon, 08 Sep 2008 16:11:33 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10672 I had the opportunity to check out a neat micro-blogging tracker site today called Dipity . It offers users a pretty cool way to keep track of what's being said about many topics, as well as what others are following via the Social Media space in a very nice visual layout. There are many ways to follow others in their system whether you use RSS, Twitter, Flickr, and a host of other ways to integrate mainstream Social Media platforms into their system. Search Engines News SEO News SEO Speedwagon SEO Speedwagon Fri, 05 Sep 2008 22:12:30 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10406 As many of you may already know, Google has officially launched its keyword suggestion tool as of yesterday. The keyword phrase suggestion tool acts very similar to what people are accustomed to seeing for over 13 months at Yahoo! where as you type in phrases in the search box, down drops keyword phrase suggestions that allow you as a user to select a targeted phrase from the list as opposed to typing in all the phrases for the search. Pretty cool, right? Well, Search Engines News SEO News SEO Speedwagon SEO Speedwagon Fri, 29 Aug 2008 14:51:36 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10188 I wanted to let everyone know how happy we are with a new addition to our staff. Angela Moore has joined us as Director of Link Development, a position that we built around her significant experience and skills. She'll be managing a team and will really broaden the scope of our link building services . We have already seen great things and expect that to continue. Here's the release . Angela is also a mod at SEW Forums and is already a veteran blogger , Search Engines News SEO News SEO Speedwagon SEO Speedwagon Sat, 23 Aug 2008 13:39:41 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=9658 I talk a lot about crawling and indexing (to the point that we have a dedicated category ), but I think it's worthwhile to back up and describe some of what's going on. The terms crawling and indexing (and indexing's cousin, caching ) are frequently used together, but you should not consider them synonyms. Exact definitions probably differ from person to person, Search Engines News SEO News SEO Speedwagon SEO Speedwagon Fri, 08 Aug 2008 17:12:45 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=9209 Here at Intrapromote, we are constantly reading industry articles and books and discussing them as a team. Search Engines News SEO News SEO Speedwagon SEO Speedwagon Tue, 29 Jul 2008 14:06:42 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=9088 I may be late in seeing this, but I recently noticed Google is sporting a new Cache file look for sites. Search Engines News SEO News SEO Speedwagon SEO Speedwagon Fri, 25 Jul 2008 12:17:09 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=9060 Another cool tool ( Omgili ) to aid reputation management specialists in finding a plethora of sites that are potentially influencing their clients brands online. I took the site for a test drive today and found a good number of sites that represented one of my clients. You can now monitor a large number of discussion/review sites in one fail swoop and look like a champ to your clients. Omgili describes itself as "a way to find "subjective information". Search Engines News SEO News SEO Speedwagon SEO Speedwagon Thu, 24 Jul 2008 16:51:14 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=8478 Recently Google Adwords released automatic matching beta. This is a very brave approach to take with advertisers considering Google automatically opts your account into the program. Account holders will receive the message that their account has been opted into the program. Depending on Google to choose related keywords for your ad to display on related search terms removes optimal short term management control of your campaigns. Search Engines News SEO News SEO Speedwagon SEO Speedwagon Wed, 09 Jul 2008 21:06:07 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=8154 I've run across a few Javascript redirects lately, so I thought I would share a quick reminder with everyone. If you use a Javascript redirect vs. a 301 or 302 , don't forget that search engines generally cannot access Javascript, so it's likely that the search engine spider will not follow or index links within the Javascript. It's also very risky business according to Google. From Google Webmaster Help Center: "When a redirect link is embedded in Javascript, Search Engines News SEO News SEO Speedwagon SEO Speedwagon Tue, 01 Jul 2008 14:34:25 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=8153 In a post last night entitled " Improved Flash Indexing ," the Google Webmaster Tools blog reports that We've improved our ability to index textual content in SWF files of all kinds. This includes Flash "gadgets" such as buttons or menus, self-contained Flash websites, and everything in between. ... In addition to finding and indexing the textual content in Flash files, we're also discovering URLs that appear in Flash files, Search Engines News SEO News SEO Speedwagon SEO Speedwagon Tue, 01 Jul 2008 14:34:24 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=7058 Google's Prashanth Koppula wrote a ready-to-bookmark post over at the official Webmaster Tools blog, showing tons of different robots-exclusion protocol (REP) directives that can be implemented in various ways. Following is a listing of directives discussed and the methods of implementation: Directives for the robots. Search Engines News SEO News SEO Speedwagon SEO Speedwagon Wed, 04 Jun 2008 13:16:25 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=6630 On this Friday before the long Memorial Day weekend, I thought I would share something very smart that a client recently said to me and a group of his colleagues. In a nutshell, the discussion was about potentially rewriting dynamic URLs . He said: "One thing we can't forget is that URLs are marketing assets ....they matter ....they need to be friendly to both users and search engines." For a moment, I felt like I was at Progressive Field , Search Engines News SEO News SEO Speedwagon SEO Speedwagon Fri, 23 May 2008 18:50:17 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=6593 Here's a quick case study in how social media sites (more important, the conversations going on at social media sites) are enabling companies to interact with and respond to their users. Here's the rough chronology. I may have missed some letters in the middle, but points A and Z are pretty accurate. Melissa Chang runs a blog on her own domain, using the Tumblr platform. (For the uninitiated, Tumblr is roughly similar to Blogger or Wordpress, Search Engines News SEO News SEO Speedwagon SEO Speedwagon Fri, 23 May 2008 03:29:45 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=6124 In a recent interview with Top SEOs , I was asked a question about the continuously changing SEO environment. I replied, "I believe there are some foundational things about Search Engine Optimization that have not changed much over the last 10 years. Staying true to some of these core, foundational concepts of best practices SEO has played a significant role in the success of Intrapromote." I encountered a very good example of this while reviewing one of our client campaigns. Search Engines News SEO News SEO Speedwagon SEO Speedwagon Tue, 13 May 2008 14:47:06 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=5840 Here I am on a beautiful Tuesday afternoon doing some searching on Yahoo! (this doesn't happen too often I might add) and what is this I see???? A WARNING from Yahoo! telling me the following in bolded red letters at the top of page three of the SERP's "1 potentially harmful website is marked on this page." Hmmm... I began scrolling down the page and find the following immersed in natural search results: This is the first I've seen of it's kind and have a feeling Yahoo! Search Engines News SEO News SEO Speedwagon SEO Speedwagon Tue, 06 May 2008 22:04:08 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=5728 Just when it seemed the twain might soon be making their way down the aisle, arm-in-arm, the mere spectre of Google is enough to call of the nuptials: Mashable has the goods, including Balmer's e-mail that is really more about Google than Yahoo: We regard with particular concern your apparent planning to respond to a "hostile" bid by pursuing a new arrangement that would involve or lead to the outsourcing to Google of key paid Internet search terms offered by Yahoo! today. Search Engines News SEO News SEO Speedwagon SEO Speedwagon Sun, 04 May 2008 02:28:59 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=5355 In 2005 (as reported by Search Engine Journal ), Google applied for a patent called " Results based personalization of advertisements in a search engine ." Part of the patent abstract reads as follows: The search results are personalized based on a user profile of the user providing the query. The user profile describes interests of the user, and can be derived from a variety of sources, including prior search queries , prior search results, expressed interests, demographic, Search Engines News SEO News SEO Speedwagon SEO Speedwagon Fri, 25 Apr 2008 02:48:30 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=5296 A little over a month ago, I wrote about Google showing robots-excluded URLs as Sitelinks . Here's a shot of what Google showed for the query [seo speedwagon] in mid-March: The ip login link was (and is) excluded via robots.txt. A month prior (in February), a link to one of our monthly archives - a page with the robots "noindex" meta tag - appeared as a Sitelink also. Since then, the SERP has been cleaned up. I use the passive voice because I don't exactly know who to thank. Search Engines News SEO News SEO Speedwagon SEO Speedwagon Wed, 23 Apr 2008 21:30:13 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=3756 Below are the results from Day 1 of the 2008 NCAA Tournament. The Wagon scored 100% in 62% of the games! Stay tuned for Day 2 locks. • WRONG - 5 Notre Dame University LOSES TO 12 George Mason University based on pages. • RIGHT - 4 Washington State University BEATS 13 Winthrop University based on AD presence. • WRONG - 1 University of Kansas LOSES TO 16 Portland State University based on AD presence. • RIGHT - 8 University of Nevada, Search Engines News SEO News SEO Speedwagon SEO Speedwagon Fri, 21 Mar 2008 15:11:06 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=3682 Introducing brands today is much the same as it has always been: Advertisers give people what they want. People want to talk about their brand experiences, and share and compare their experiences with peers. This desire has given birth to myriad branded social networks, such as the new PepsiUniverse , the Toyota Hybrid Community and Adidas Teamsugar . Consumer generated brand buzz is an extension of what people do naturally: Tell stories to their friends. Search Engines News SEO News SEO Speedwagon SEO Speedwagon Wed, 19 Mar 2008 22:12:03 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=3531 One of the major mistakes that Google Adwords advertisers can make with their campaign setup is in-effective GEO targeting. If a company is GEO targeting multiple regions such as Europe, Asia, Search Engines News SEO News SEO Speedwagon SEO Speedwagon Mon, 17 Mar 2008 21:33:46 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=3102 I have seen a tremendous amount of hoopla online over the last couple of months related to social media marketing strategies being implemented by AD and PR agencies. Unfortunately, many of these types of agencies seem to be trying to make a square peg fit into a round hole. Rather than spending time researching for portals to have their clients generate buzz related to their products and/or services, they are taking a shotgun approach to social media marketing. Search Engines News SEO News SEO Speedwagon SEO Speedwagon Fri, 07 Mar 2008 23:28:22 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=2900 Around here at the weekly staff meetings we have "Tool Time" where staff members discuss their favorite tools. While I do find my share of new online tools and gadgets to tinker with, I also go back in time a lot looking for old versions of software or utilities that "just worked." Thankfully I found this great site the other day, OldVersion.com , that consolidates some of the best old software versions in one place. Need an older version of Firefox , Search Engines News SEO News SEO Speedwagon SEO Speedwagon Wed, 05 Mar 2008 21:32:39 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=2790 Remember the days when "surfing the Web" was all the rage? Normally today people have a set of "trusted sites" they visit often, with occasional forays into unknown territory. While the headlines remind us about Facebook's popularity, a number of retail sites are building strong communities of their own. Perceptions are changing. Is Netflix.com a place to sign up for DVD deliveries, or is it a place to get movie reviews written by people who like what I like? Is Zappos. Search Engines News SEO News SEO Speedwagon SEO Speedwagon Tue, 04 Mar 2008 16:01:00 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=2635 Good article in Computerworld this week called Life After Page Views: Web Analytics 2.0. To sum up, the page view has been tossed into the Pythonesque "bring out your dead" cart by a lot of people, including me, in an article I wrote at ClickZ a year ago : Page views have long been one of the Web's most reliable measurements. But because of technologies like AJAX, Flash, and RSS, Search Engines News SEO News SEO Speedwagon SEO Speedwagon Fri, 29 Feb 2008 04:26:45 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=2000 Newspond is a clean news site that is now being described as a tireless electronic brain that is an ultimate hub for the latest news stories related to technology, science, and gaming. It has a clean look and is matched by the sites ability to parse stories across news sites and blog hubs online. Search Engines News SEO News SEO Speedwagon SEO Speedwagon Wed, 20 Feb 2008 03:22:22 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=1959 I haven't seen this anywhere except ClickZ and I thought you might be interested. As of last Thursday, Steve Berkowitz, the SVP of Microsoft's Online Services Group, is out. He'll be staying through August " to ensure a smooth transition ." In the big picture, two years doesn't seem like quite enough time to have turned the MSN Search ocean liner around, despite the fact that Berkowitz is credited with Ask's financial turnaround during his tenure there. Search Engines News SEO News SEO Speedwagon SEO Speedwagon Mon, 18 Feb 2008 21:06:19 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=1947 A study by comScore and Media Contacts was conducted to understand the consumption habits and mindsets of Internet video users as they relate to online video, TV, and advertising plus content across both media. The findings were very interesting in that the top 20% of viewers averaged 841 minutes of online viewing per month, moderate viewers (next 30%) spent 77 minutes, and the bottom 50% spent just 6 minutes a month conducting the same activities online. Search Engines News SEO News SEO Speedwagon SEO Speedwagon Mon, 18 Feb 2008 16:01:40 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=1952 One of the major influences of how much Google Adwords advertisers are paying per click is the quality score. The quality score can also affect not only your cost per click but your ad placement. Overall quality score is a correlation between the user's original search query and the relevancy to the text ad that is displayed to the user. Ultimately, even the theme of your pay per click landing page is also incorporated into your overall Google Adwords quality score. Search Engines News SEO News SEO Speedwagon SEO Speedwagon Mon, 18 Feb 2008 15:49:49 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=1956 The New York times is reporting in their blog that Google has started testing video ads in their SERP's . Do Google user's want to have their SERP cluttered with video ads? It seems that with testing done in the past that this could be acceptable to the search engine users. Marrisa Mayer - VP of Search Products and User-Experience says: "The big insight of Google wasn't text ads; it was that the ads should be conducive to the format," Ms. Mayer said. Search Engines News SEO News SEO Speedwagon SEO Speedwagon Fri, 15 Feb 2008 16:16:25 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=1958 As I kick off my day this morning enjoying the beautiful weather down here in Florida and sippin' on my starbucks, I noticed something I found to be quite interesting with Google. They have no user-friendly custom 404 page! Now I know Google is probably not a company that needs to be too concerned about having user-friendly custom 404 pages, but feel it would make sense for them to at least have a link on 404's going back to their home page. Search Engines News SEO News SEO Speedwagon SEO Speedwagon Fri, 15 Feb 2008 13:54:58 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=1954 As a smart email marketer I'm sure you've read articles on how to increase opens, how to write catchy subject lines, and how to create compelling offers. If you're looking for a powerful way to win over your customers, consider the timing of your email messages. The timing of your email messages is as important as the content. Send too many emails at the wrong time and you run the risk of alienating the customer. Search Engines News SEO News SEO Speedwagon SEO Speedwagon Wed, 13 Feb 2008 18:33:26 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=1949 I found myself in the midst of a double-take last night while watching Nip/Tuck. A patient revealed that she found McNamara Troy when she googled [ free plastic surgery ]. Now Nip/Tuck has a history of sprinkling web talk into episodes ( YouTube episode from Season 4), and a Google drop today is as common as a professional athlete wandering onto the Brady Bunch Astroturf . However, in almost all cases, Search Engines News SEO News SEO Speedwagon SEO Speedwagon Wed, 13 Feb 2008 15:27:35 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=1960 If you've ever wondered how long the Paid Search "Bubble" will last, I think you'd better start asking about how long until traditional advertising is eclipsed. I found a video from Google regarding Android , their new open-source cell phone software, and frankly it was an eye-opener. I'm not going to say this is an IPhone killer or anything flashy like that. Rather, I think we're just beginning to realize how pervasive and persuasive online advertising will be. Search Engines News SEO News SEO Speedwagon SEO Speedwagon Mon, 11 Feb 2008 19:38:19 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=1951 FaceBook is now targeting users outside the US by unveiling a Spanish-language version of its popular online social network, in an attempt to catch up with its rival MySpace. This new platform has been created because FaceBook currently has about 60% of its users reside outside of the US. Facebook plans to add French and German versions before April, according to Matt Cohler, the Palo Alto-based company's vice president of strategy and operations. Search Engines News SEO News SEO Speedwagon SEO Speedwagon Fri, 08 Feb 2008 15:56:09 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=1948 If you are a PR professional and looking for a way to track your newly syndicated press releases across a local platform then you've got to check out "Google's News" new local search feature. Now you have the ability to look up your news via zip code, city, or state and see what's showing up in your local market. You can use this information to see how well your local PR campaigns are doing online and get a better feel for other places to possibly syndicate your news. Search Engines News SEO News SEO Speedwagon SEO Speedwagon Fri, 08 Feb 2008 14:19:25 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=1957 This isn't breaking news, but in their recent versions, both Netflix and iTunes have integrated some very smart internal search utilities into their systems. They're using a type of search function that goes by several different names, including "predictive," "intuitive," or "suggestive" to offer users additional help during the internal search process. Here's an example of Netflix's system in action: The Netflix system appears to list terms in alphabetical order, Search Engines News SEO News SEO Speedwagon SEO Speedwagon Fri, 08 Feb 2008 12:02:59 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=1961 Questions You Should Ask About The SEM Company's Services Need help sorting through the scores of Search Engine Marketing companies? In Part One of Finding The Right Search Engine Marketing Company , I shared my thoughts on questions you should ask SEM companies about their company . Now let's look at some good questions to ask the SEM company about their service offerings : What do you consider the main goals of the campaign? Search Engines News SEO News SEO Speedwagon SEO Speedwagon Thu, 07 Feb 2008 14:47:33 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=1955 Have you ever been caught in a pinch where you needed to update a customer's HTML email template and just can't get the right look and feel? As a veteran of the email marketing wars I have spent more hours than I would care to mention tinkering with and cobbling together templates to create email newsletters that 1) Function well in the majority of email clients, and 2) Offer layouts conducive to getting users to click through. As savvy email marketers, Search Engines News SEO News SEO Speedwagon SEO Speedwagon Wed, 06 Feb 2008 14:32:41 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=1950 Tracking corporate buzz can be easy if you know the right Web sites to monitor online. Companies wishing to track their corporate buzz online should utilize blog and social media Web sites that have active users who are engaged on a daily basis with a variety of brands from companies across the Web. In an attempt to make this easier for you marketing professionals out there I have compiled a list of the sites you should monitor along with brief descriptions about each site. Search Engines News SEO News SEO Speedwagon SEO Speedwagon Tue, 05 Feb 2008 15:41:23 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=1953 Google Adwords IP exclusion is a major benefit in the Pay per Click Community. In addition to controlling your ad placement through methods such as location and language targeting, site exclusion, and network distribution preferences, you can refine your targeting with Internet Protocol (IP) address exclusion. This feature enables you to specify IP addresses where you don't want your ads to appear. Search Engines News SEO News SEO Speedwagon SEO Speedwagon Mon, 04 Feb 2008 15:11:19 GMT