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<title>SEOmoz News Archive</title>
<dc:creator>SEOmoz</dc:creator>
<description>Latest search engine news blog articles from SEOmoz.</description>
<link>http://www.seocentro.com/seo-archives/publisher/SEOmoz.html</link>
<dc:title>SEOmoz News Archive</dc:title>
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<title>Which Social Media Platforms Work Best For Your SEO Efforts?</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=13255</link>
<description>Posted by randfish The SEO world, particularly the blogosphere and forum chatter, is overwhelmed with talk of how to leverage social media sites for SEO value. Tonight, I'm curious - which types of social media platforms do you actually get the most direct SEO benefit from? Think classic SEO - higher rankings and more search traffic. Which slice of social media sites help you achieve this goal? Which Social Media Platform Has Helped You the Most with SEO?</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>SEOmoz</category>
<dc:creator>SEOmoz</dc:creator>
<pubDate>Wed, 19 Nov 2008 06:24:03 GMT</pubDate>
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<title>Pubcon Recap: Booths, Beginners, and Bashes</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=13225</link>
<description>Posted by rebecca Pubcon came and went last week in a red-eyed whirlwind (I can never wake up in Las Vegas without emptying a half bottle of Visine in each eye). I actually didn't attend any sessions except for the two panels I spoke on and the Five Microphones and a Blogger session, but I'll get to that later. First I want to talk about our booth we displayed. Boothin' It Up, Gangsta Style Our booth and main demo screen The Pubcon expo hall seemed much smaller than last year.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>SEOmoz</category>
<dc:creator>SEOmoz</dc:creator>
<pubDate>Tue, 18 Nov 2008 16:13:35 GMT</pubDate>
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<title>Super Conference Recap Special: FOSM, SMX London and Pubcon Las Vegas</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=13208</link>
<description>Posted by Jane Copland I always feel the need to reintroduce myself after an extended period away from the blog. I'm Jane and I work here. For the last three weeks, I've done a lot of traveling and attended three vastly different conferences in London and Las Vegas. You may have heard of one of them a little more than you'd have liked to .</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>SEOmoz</category>
<dc:creator>SEOmoz</dc:creator>
<pubDate>Tue, 18 Nov 2008 00:12:05 GMT</pubDate>
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<title>How to find out what Search engine users are really asking.</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=13188</link>
<description>Posted by radcotton As the SEOmoz team have been away at Pubcon I've been asked to fill in with a blog post. I'm Richard Cotton and I work for Distilled as their Paid Search marketer. One of my colleagues sent me a link to a fun little tool that he had been using from Wordtracker Labs , the people who brought you the fantastic keyword suggestion tool .</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>SEOmoz</category>
<dc:creator>SEOmoz</dc:creator>
<pubDate>Mon, 17 Nov 2008 17:10:25 GMT</pubDate>
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<title>8 Ways to Buy Links Without "Buying Links"</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=13172</link>
<description>Posted by randfish This post is sourced from my presentation at Pubcon on the Linkfluence: How to Buy Links with Maximum Juice and Minimum Risk panel. Since it received such positive feedback and a lot of requests for sharing, I thought I'd do so in a more referenceable way here on the blog. If you'd like to download the slide deck, you can find it here in Powerpoint format . 8 Ways to Buy Links Without "Buying Links" Matt Cutts' webspam team,</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>SEOmoz</category>
<dc:creator>SEOmoz</dc:creator>
<pubDate>Mon, 17 Nov 2008 09:15:40 GMT</pubDate>
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<title>Washington State Sues SEO Company Visible.net</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=13138</link>
<description>Posted by Sarah Bird, Esquire May It Please the Mozzers, The Washington State Attorney General announced in a press release yesterday that it was suing a Redmond-based SEO company, Visible.net. According to the Complaint, Visible also does business under the name WebMarketingSource.com, Caputures.com, and Captures.com (that's not a typo). The AG also names the owner of the companies, Gilbert Walker, as a defendant in the case. The defendants sell website design, SEO,</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>SEOmoz</category>
<dc:creator>SEOmoz</dc:creator>
<pubDate>Fri, 14 Nov 2008 18:46:36 GMT</pubDate>
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<title>Whiteboard Friday - PageRank Part II</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=13126</link>
<description>Posted by great scott! Following up on last week's Whiteboard Friday , this week Rand discusses what PageRank means to YOU.  How can you use it to your benefit? What can the metric tell you about your site, your pages, and your links to help you target keywords and improve your rankings? PageRank doesn't show the complete picture, and it's an imprecise metric (there are more precise metrics, such as mozRank ...shameless plug) but it is a metric nonetheless.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>SEOmoz</category>
<dc:creator>SEOmoz</dc:creator>
<pubDate>Fri, 14 Nov 2008 15:12:05 GMT</pubDate>
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<title>Fluctuating Search Results, Hand Editing and Poker</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=13098</link>
<description>Posted by willcritchlow Rand has talked before about the need to think like a search engineer when you are doing what we do. So a week or two ago, I came up with a theory about how I would look at things if I were a search engineer and set out to prove it. I was wrong. My theory went something like this: If I were a search engineer, I would want an algorithm to determine my results. I would, however,</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>SEOmoz</category>
<dc:creator>SEOmoz</dc:creator>
<pubDate>Thu, 13 Nov 2008 19:24:47 GMT</pubDate>
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<title>Lead Generator MostChoice Must Pay Competitor 4.8 Million Dollars For Creating Fake Leads</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12989</link>
<description>Posted by Sarah Bird, Esquire May It Please the Mozzers, A Jury awarded 4.8 million USD to NetQuote after finding that its competitor, MostChoice , submitted more than 3,500 false applications for insurance quotes to the NetQuote website. The jury was so disgusted with MostChoice that it actually awarded double the punitive damages that NetQuote asked for in the lawsuit. Getting punitive damages is unusual; Getting double what you asked for is extremely rare.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>SEOmoz</category>
<dc:creator>SEOmoz</dc:creator>
<pubDate>Mon, 10 Nov 2008 21:43:04 GMT</pubDate>
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<title>Differential Diagnosis: A Broken Website Ranking Atop Google</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12952</link>
<description>Posted by randfish As I was stumbling around the web today, building some slides out for my Pubcon sessions next week, I came across some search results I couldn't help but blog about. Have a peek: Check out that fourth result from hugthecook.com. It's currently down, and has been that way since at least October 20th (when Google's cache shows the "invalid website" page). The last date I can confirm it was up and available is January of 2008 , when Archive.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>SEOmoz</category>
<dc:creator>SEOmoz</dc:creator>
<pubDate>Sat, 08 Nov 2008 22:14:37 GMT</pubDate>
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<title>Whiteboard Friday - What's PageRank Got to do With It?</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12931</link>
<description>Posted by great scott! This week Rand discusses Google's PageRank metric: what it is, what it isn't, and how much it actually has to do with how sites rank.  A lot of people (especially clients) tend to misunderstand what PageRank implies; either over or under valuing the metric. This video will help you get a better idea of how to consider PR in your SEO efforts. SEOmoz Whiteboard Friday-What's PageRank Got to do With It? from Scott Willoughby on Vimeo .</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>SEOmoz</category>
<dc:creator>SEOmoz</dc:creator>
<pubDate>Fri, 07 Nov 2008 16:02:00 GMT</pubDate>
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<title>SMX London 2008 Recap</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12932</link>
<description>Posted by Tom_C This week saw a few momentous events of which I'll name two. The election and SMX London . The election seems to have been covered in a few other places so I'm going to focus on SMX. It was a pretty awesome venue and a lot of fun. Here's a picture of me, Jay, Rob and Wiep sitting on the linkbuilding panel being dwarfed by Lyndon's lemon-coloured presentation.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>SEOmoz</category>
<dc:creator>SEOmoz</dc:creator>
<pubDate>Fri, 07 Nov 2008 16:02:00 GMT</pubDate>
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<title>Roundup Thursday for the Week of 11/2/08</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12917</link>
<description>Posted by rebecca Stories, news, and other notable items from the past week:  Are you going to Pubcon? Do you enjoy kicking ass? If you answered "yes" to those questions then you're in luck! Rae Hoffman is giving away a ticket to meet Shawn Tompkins and learn some MMA 101 while you're networking in Vegas next week. All you have to do is leave a comment over on Rae's blog about why you kick ass. If your comment is the best, you'll win the free ticket!</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>SEOmoz</category>
<dc:creator>SEOmoz</dc:creator>
<pubDate>Fri, 07 Nov 2008 09:39:00 GMT</pubDate>
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<title>SEMNE Event: Inside the Black Box of Search</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12909</link>
<description>Posted by Nick Gerner "I'm not an SEO.  I've never worked at Google or Yahoo!  I worked at Microsoft, but not on search."  This is how I began my talk at the SEOmoz Expert Training Seminar last August.  Now I have been invited to speak at a SEMNE event on November 18 in Providence, RI.  And I'm asking you to attend.  It's a poor sales pitch, but stick with me.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>SEOmoz</category>
<dc:creator>SEOmoz</dc:creator>
<pubDate>Thu, 06 Nov 2008 23:28:51 GMT</pubDate>
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<title>Customer Service and Reputation Management the Twitter Way: A Case Study</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12902</link>
<description>Posted by rebecca Last year I bought Comcast's NBA League Pass, which gave me access to the entire season of NBA basketball games. My brother egged me on to order it so he could use my online login and watch streaming games at home in Michigan (his cable provider didn't offer League Pass). A couple weeks ago I received a letter from Comcast informing me that they've auto-renewed me for NBA League Pass this year and that if I don't want to renew I'd have to cancel.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>SEOmoz</category>
<dc:creator>SEOmoz</dc:creator>
<pubDate>Thu, 06 Nov 2008 20:31:11 GMT</pubDate>
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<title>How to Find the Spam You're Linking To</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12891</link>
<description>Posted by randfish Today, between meetings at the office, I had a brief IM chat with Jane, whose globetrotting ways have taken her to the UK for SMX London . Jane noted that our website - www.seomoz.org - was up for review on a search engine panel today, and received generally positive feedback from the engineers. One notable exception, however, was the fact that several engines commented that we were linking to a small handful of scuzzy, no-good,</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>SEOmoz</category>
<dc:creator>SEOmoz</dc:creator>
<pubDate>Thu, 06 Nov 2008 16:44:17 GMT</pubDate>
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<title>Pubcon Next Week: Sessions, Party, Werewolf Games and More</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12819</link>
<description>Posted by randfish Next Tuesday, Pubcon Las Vegas 2008 kicks off, and we're sending a big cadre of mozzers to the show. For the first time ever, SEOmoz will have a booth at Pubcon, so please stop by, check out Linkscape, Trifecta and our other PRO tools and get a special Pubcon show discount on SEOmoz PRO membership.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>SEOmoz</category>
<dc:creator>SEOmoz</dc:creator>
<pubDate>Wed, 05 Nov 2008 00:42:10 GMT</pubDate>
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<title>The Filing Cabinet Theory of Site Architecture</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12809</link>
<description>Posted by great scott! Last weekend at Scary SEO, Dave Snyder gave a very solid presentation on Information Environment Design what the rest of us would call Information Architecture. Duncan Morris also wrote about information/site architecture on SEOmoz very recently . While absorbing both of these presentations, I couldnt help but think once again of the analogy I repeatedly come back to when trying to explain Info/Site Architecture to people: the filing cabinet .</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>SEOmoz</category>
<dc:creator>SEOmoz</dc:creator>
<pubDate>Tue, 04 Nov 2008 20:07:54 GMT</pubDate>
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<title>Which Presidential Candidate do SEOs Prefer?</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12799</link>
<description>Posted by randfish Today is Election Day in the United States, and by most accounts, an exceptionally important and historic one. I thought it would be valuable to get a look at the world of SEOs and how we're generally choosing to cast our ballots. There have been a few endorsements around the tech world: Eric Schmidt of Google endorsed Barack Obama Tim O'Reilly (of O'Reilly Publishing) endorsed Barack Obama Lawrence Lessig, the founder of Creative Commons,</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>SEOmoz</category>
<dc:creator>SEOmoz</dc:creator>
<pubDate>Tue, 04 Nov 2008 17:10:14 GMT</pubDate>
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<title>How to Respond to a Subpoena for User Information</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12779</link>
<description>Posted by Sarah Bird, Esquire May It Please the Mozzers, I sincerely hope no one reading this ever needs this information. However, I have been asked privately for advice on this topic by industry folks so I thought I'd write a quick post on the topic. If you have a site that includes user-generated content, you may one day receive a subpoena asking you for personally identifying information about your users.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>SEOmoz</category>
<dc:creator>SEOmoz</dc:creator>
<pubDate>Tue, 04 Nov 2008 01:06:16 GMT</pubDate>
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<title>An Addiction to Search Rankings, Election Polls and NFL Scores</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12754</link>
<description>Posted by randfish Going through SEOmoz's Indextools analytics recently, I noticed that while the popularity of tools like Linkscape &amp; Trifecta have been growing rapidly, they're still not yet on par with our most popular tool, the Rank Checker : There are tens of thousands of reports run each month on it - across every engine and TLD combination. Granted, it's a time saver, generally accurate and pretty reliable, but it still surprised me. After all, rank checking is,</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>SEOmoz</category>
<dc:creator>SEOmoz</dc:creator>
<pubDate>Mon, 03 Nov 2008 07:45:01 GMT</pubDate>
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<title>The Inside Story: Facebook Marketing Strategies</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12680</link>
<description>Posted by Danny Dover On August 26th, 2008 Facebook, Inc. reached the milestone of 100,000,000 active users. Since then, its growth has continued to grow exponentially into emerging markets and additional countries. At the same time, the company has remained a relatively untapped oasis for internet marketers. I recently had the chance to meet Facebook engineers, Andew Boz Bosworth, creator of the much talked about News Feed, and David Fetterman,</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>SEOmoz</category>
<dc:creator>SEOmoz</dc:creator>
<pubDate>Fri, 31 Oct 2008 01:13:06 GMT</pubDate>
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<title>Roundup Thursday for the Week of 10/26/08</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12666</link>
<description>Posted by rebecca Stories, news, and other notable items from the past week: On Thursday, November 6th, Exact Target and Marketing Sherpa are launching a free, 8-part webinar series . They'll be extracting actionable intelligence from Marketing Sherpa's new 2009 Email Benchmark Guide. If you attend any of the sessions you'll receive $100 off the guide and $400 off Marketing Sherpa's Email Summit being held in March. Loren Baker, Dave Snyder,</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>SEOmoz</category>
<dc:creator>SEOmoz</dc:creator>
<pubDate>Thu, 30 Oct 2008 20:10:02 GMT</pubDate>
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<title>What Quantum of Solace can tell us about information architecture</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12653</link>
<description>Posted by Duncan Morris I've said it before, and no doubt I'll say it again, in my opinion the number one reason for websites failing online is because they have a poor information architecture. Don't worry, I'm not going to compare myself to Bond. Instead, I'm going to use Quantum of Solace to demonstrate how something as simple as categorizing a new action movie can lead to some serious problems in your site architecture. (Just for the record,</description>
<category>Search Engines News</category>
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<category>SEOmoz</category>
<dc:creator>SEOmoz</dc:creator>
<pubDate>Thu, 30 Oct 2008 16:51:23 GMT</pubDate>
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<title>Headsmacking Tip #9 - Vertical Content Can Earn You Links</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12627</link>
<description>Posted by randfish For the next in our headsmacking series, I thought we'd look at the ever-challenging task of bringing links to your site. Though it may seem daunting, sprinkling some creativity on the link acquisition puzzle can definitely make the process easier (and sometimes, more fun, too). One of the strategies that seems to elude many site owners and marketers is that of leveraging their vertical content to help earn links.</description>
<category>Search Engines News</category>
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<category>SEOmoz</category>
<dc:creator>SEOmoz</dc:creator>
<pubDate>Thu, 30 Oct 2008 06:35:06 GMT</pubDate>
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<title>Are You Forcing Your Users to Superfluously Click?</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12569</link>
<description>Posted by rebecca Unnecessary clicks really put the "super" in "superfluous," yet we run into them all the time. Whether they're the fancy yet impractical creation by a site designer, a lazy workaround courtesy of an apathetic developer, or a misguided "I've been trying to architect this site for two months now and I can no longer see straight" decision by an SEO, these seemingly innocent clicks can have a negative impact on conversion rates or, simply put,</description>
<category>Search Engines News</category>
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<category>SEOmoz</category>
<dc:creator>SEOmoz</dc:creator>
<pubDate>Wed, 29 Oct 2008 01:08:23 GMT</pubDate>
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<title>SEO Diagnosis: User-Generated Duplicate Content</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12518</link>
<description>Posted by randfish The Problem: You run a website that allows for user-generated content like job listings, rental properties, classified ads, personals or even UGC products (think eBay or Etsy). Thoughtless users, thinking only of themselves and the time they're going to save, wreck your SEO by posting the same content they've put up on ten of your competitor's sites. This creates duplicate content issues for you instead of that dream of Web 2.0 SEOs - free, unique content.</description>
<category>Search Engines News</category>
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<category>SEOmoz</category>
<dc:creator>SEOmoz</dc:creator>
<pubDate>Tue, 28 Oct 2008 06:43:47 GMT</pubDate>
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<title>Copyright and Cacheing: What Happens If You Change Your Mind About Letting a Search Engine Cache Your Site?</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12515</link>
<description>Posted by Sarah Bird, Esquire May It Please the Mozzers, Parker vs. Yahoo!, Microsoft, 2008 U.S. Dist. LEXIS 74512 (E.D. Pa. Sep. 26, 2008) A federal court recently ruled that a lawsuit against Yahoo! and Microsoft for displaying cached versions of websites after the website owner has complained can go forward. Some of you may be experiencing a tingling feeling of deja vu. That's because the same plaintiff who brought this lawsuit against Yahoo!</description>
<category>Search Engines News</category>
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<category>SEOmoz</category>
<dc:creator>SEOmoz</dc:creator>
<pubDate>Tue, 28 Oct 2008 02:16:21 GMT</pubDate>
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<title>SEO Company Search Results - An Embarrassment to Google and the other Engines</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12469</link>
<description>Posted by randfish One of the central goals of all the major search engines has always been to limit the extent to which manipulative activity could affect the top search results. It's been my general opinion that there's no better place to start this enforcement than our field - search engine optimization - and the SEO companies that offer this service. After all,</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>SEOmoz</category>
<dc:creator>SEOmoz</dc:creator>
<pubDate>Mon, 27 Oct 2008 08:16:29 GMT</pubDate>
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<title>Roundup Thursday for the Week of 10/19/08</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12431</link>
<description>Posted by rebecca Stories, news, and other notable items from the past week: Dwight Silverman criticizes Valleywag writer Paul Boutin, who said that blogs are becoming obsolete and that nowadays all blogs are a "tsunami of paid bilge." Never mind the fact that Paul works fulltime at the SiliValley gossip blog. What a butthole. Scary SEO is taking place today and tomorrow in Boca Raton, Florida.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>SEOmoz</category>
<dc:creator>SEOmoz</dc:creator>
<pubDate>Fri, 24 Oct 2008 18:07:32 GMT</pubDate>
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<title>Have a Commercial Website? Then Digg Won't Like You</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12399</link>
<description>Posted by rebecca I'm a fan of Digg and visit it every day to read various stories and check out what's new. Every so often I comment on stories and submit stuff. I get a "woo hoo!" feeling whenever one of my comments gets a bunch of diggs or when a submission hits the home page, which, combined with the site's content and news stories, keeps me coming back for more. Sure, lots of people bash Digg for being juvenile and too much of a boys' club,</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>SEOmoz</category>
<dc:creator>SEOmoz</dc:creator>
<pubDate>Thu, 23 Oct 2008 19:59:05 GMT</pubDate>
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<title>Help! My Industry Is Boring And My Imagination Is Hurting</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12351</link>
<description>Posted by Jane Copland This is an older topic, but one which is still worth discussing: what is the best way to investigate linkbait, viral or other content-based link building efforts in "boring" industries? How best to find out what worked in the past? How best to find out what didn't work? We have a range of tools at our disposal when it comes to content-based link building research. You've heard of all of them,</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>SEOmoz</category>
<dc:creator>SEOmoz</dc:creator>
<pubDate>Wed, 22 Oct 2008 18:43:53 GMT</pubDate>
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<title>Screencast Tuesday: A Walk Through the Basics of Applying Linkscape for SEO</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12325</link>
<description>Posted by randfish Our intrepid developer/sysadmin Mel Gray offered in an email thread today to help me build a screencast for Linkscape and I couldn't resist. In the video, I walk through a relatively live (hence some wait times and even some unexpected data) demo of using the tool to find out more about the folks ranking well for the search phrase "camping gear" at Google. The video is about 12 minutes in length,</description>
<category>Search Engines News</category>
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<category>SEOmoz</category>
<dc:creator>SEOmoz</dc:creator>
<pubDate>Wed, 22 Oct 2008 07:38:24 GMT</pubDate>
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<title>Learning a Little About Email Marketing</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12317</link>
<description>Posted by rebecca I don't know a whole lot about email marketing, but I enjoy studying the marketing emails I receive and identifying the ones that are more effective than others. I talked to Scott, who handles our email marketing campaigns, and he praises email marketing for being "dirt cheap and very effective." I can agree on the cheap part: we use Exact Target, whose suite of email marketing solutions start at $1,</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>SEOmoz</category>
<dc:creator>SEOmoz</dc:creator>
<pubDate>Tue, 21 Oct 2008 22:55:03 GMT</pubDate>
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<title>Advanced analytics - cross-campaign, channel and media tracking</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12302</link>
<description>Posted by willcritchlow Display advertising intrigues me - the best bits (like the Sony ad below) have the capacity to inspire, but measuring their success can be harder. One of the best sessions I attended at SMX Advanced back in the summer was the advanced analytics panel (thanks Rand, for persuading me it was going to be worthwhile!). It covered some fantastic tips on advanced methodologies and metrics for search analytics. It was the inspiration for this post,</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>SEOmoz</category>
<dc:creator>SEOmoz</dc:creator>
<pubDate>Tue, 21 Oct 2008 18:10:12 GMT</pubDate>
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<title>The Disconnect in PPC vs. SEO Spending</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12275</link>
<description>Posted by randfish There's a big disconnect in the way marketing dollars are allocated to search engine focused campaigns. Let me highlight: Not surprisingly, search advertising should continue to be the largest category, growing from $9.1 billion in 2007 to $20.9 billion in 2013. - Source: C|Net News , June 30, 2008 OK. So companies in the US spent $10 Billion last year on paid search ads, and even more this year. How about SEO? SEO: $1.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>SEOmoz</category>
<dc:creator>SEOmoz</dc:creator>
<pubDate>Tue, 21 Oct 2008 07:42:46 GMT</pubDate>
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<title>NBA TweetK9: The YOUmoz NBA Fantasy League</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12274</link>
<description>Posted by shor "Where amazing happens." - one social media pundit, when asked to describe the TweetK9 Fantasy League. Welcome to the social media extravaganza known as the NBA TweetK9 Fantasy League . What you need to know about the NBA TweetK9 Fantasy League: Over the course of the NBA regular season,</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>SEOmoz</category>
<dc:creator>SEOmoz</dc:creator>
<pubDate>Tue, 21 Oct 2008 05:09:18 GMT</pubDate>
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<title>Why New Content Briefly Flickers Out Of Google</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12271</link>
<description>Posted by bhendrickson A few days after new content shows up in Google, it will sometimes flicker out of the SERPS for a few hours.  Apparently, this is common knowledge to some SEOs.  This is not common knowledge to programmers like me, and I nearly made a tin foil hat in preparation for the googlicopters when I learned the project (Linkscape) that I'd worked on for months had disappeared from all SERPs on the Friday evening of the week it launched.  Fortunately,</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>SEOmoz</category>
<dc:creator>SEOmoz</dc:creator>
<pubDate>Tue, 21 Oct 2008 03:09:38 GMT</pubDate>
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<title>Pre-Weekend Roundup for the Week of 10/12/08</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12208</link>
<description>Posted by rebecca Since I've caught the awesome cold that's been running rampant through our office, I was unable to publish the roundup yesterday. As such, I'm publishing it today as a temporary "Pre-Weekend Roundup." Now you'll have something fun to read on your lazy Saturday morning! Aren't I thoughtful... Stories, news, and other notable items from the past week: TechRadar has a list of 20 websites that changed the world and revolutionized the way we lead our lives.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>SEOmoz</category>
<dc:creator>SEOmoz</dc:creator>
<pubDate>Fri, 17 Oct 2008 21:26:59 GMT</pubDate>
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<title>Whiteboard Friday - Implementing Keyword Research</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12176</link>
<description>Posted by great scott! Often times people understand the process of Keyword Research, but don't quite know what to do with that beautiful, targeted, nicely-ordered list of lucrative keywords once they have it. This week Rand goes through the process of what you should consider to actually put your keyword research and targeting into action. We'll look at things like how to order work by site hierarchy and keyword demand, assign tasks to different key members of your team,</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>SEOmoz</category>
<dc:creator>SEOmoz</dc:creator>
<pubDate>Fri, 17 Oct 2008 05:29:41 GMT</pubDate>
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<title>The Nature of Online Communities</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12133</link>
<description>Posted by Tom_C So this weekend I had a bit of free time so I decided to learn how to play Go (narrowly beating chess I might add). Now as anyone who's familiar with Go will know, it will probably take me more than a weekend to learn how to play but still, you have to start somewhere right!? Of course, being an internet junkie one of the first things I did was Google around to find some information online about Go.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>SEOmoz</category>
<dc:creator>SEOmoz</dc:creator>
<pubDate>Thu, 16 Oct 2008 13:09:06 GMT</pubDate>
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<title>The Internet Marketer's Handbook</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12124</link>
<description>Posted by Danny Dover  This month marks the end of my first year at SEOmoz. I have spent literally hundreds of hours learning and trying to perfect my SEO and marketing skills. Although, I still have a ways to go to catch up with my expert co-workers, I have made a lot of progress. I credit this to the people I have relied on and the many tools that have helped me along the way. The following is a compilation of the posts, articles,</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>SEOmoz</category>
<dc:creator>SEOmoz</dc:creator>
<pubDate>Thu, 16 Oct 2008 01:11:56 GMT</pubDate>
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<title>Hiring at the mozPlex - SEOmoz Wants You!</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12120</link>
<description>Posted by randfish For the first time in nearly 2 years, SEOmoz is hiring for a Search Engine Optimization specialist. We've got more consulting requests than ever, lots of work to do to improve our tools and our PRO membership and we need to grow our SEO team. Thus, we're seeking the best and brightest the SEO world has to offer - someone who can bring expertise, experience and insight to every aspect of our business.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>SEOmoz</category>
<dc:creator>SEOmoz</dc:creator>
<pubDate>Wed, 15 Oct 2008 21:20:50 GMT</pubDate>
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<title>Redesign Bravery And The Nature Of Feedback</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12114</link>
<description>Posted by Jane Copland When Facebook recently revamped its website, widening and dividing its pages into tabs, its staff probably foresaw the initial outcry. Redesign rage is pretty common, and most sites receive some negative feedback when they change things on a large scale. SEOmoz has received an uncommonly high number of positive comments every time we've redesigned, but we still have to filter the feedback and figure out what works and what doesn't.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>SEOmoz</category>
<dc:creator>SEOmoz</dc:creator>
<pubDate>Wed, 15 Oct 2008 19:24:00 GMT</pubDate>
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<title>PageRank Sculpting: Parsing the Value and Potential Benefits of Sculpting PR with Nofollow</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12092</link>
<description>Posted by randfish Thanks to the SEOmoz Q+A , we get to monitor a lot of the hot button issues that hit the SEO world, and as Jane noted to me during a meeting today, they always seem to come in waves. The latest buzz (and flurry of questions) comes around the practice of PageRank Sculpting. We've discussed this topic in some detail previously on SEOmoz ( 1 , 2 and 3 ) and recently published a guide . However, with renewed interest comes a need for renewed focus.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>SEOmoz</category>
<dc:creator>SEOmoz</dc:creator>
<pubDate>Wed, 15 Oct 2008 07:19:40 GMT</pubDate>
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<title>The Jones Day Lawsuit: Mega Law Firm Sues E-Commerce Site For Linking Back To It</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12036</link>
<description>Posted by Sarah Bird, Esquire May It Please the Mozzers, Those of you who get paid to build links aren't going to believe this one. One of the world's largest law firms, Jones Day , actually filed suit against a small e-commerce company, BlockShopper , for linking to it with the anchor text "Jones Day." Yes. I'm telling you the truth. The weird thing is BlockShopper's site wasn't defamatory, negative, or competing for services. Still,</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>SEOmoz</category>
<dc:creator>SEOmoz</dc:creator>
<pubDate>Tue, 14 Oct 2008 05:59:12 GMT</pubDate>
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<title>6 Lessons from the Search Engineers at SMX East</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=11994</link>
<description>Posted by randfish During the final day of SMX East, Nick and I sat in a fascinating session where search engineers from Google, Yahoo! and Microsoft all answered questions posed by the audience and filtered by moderator, Danny Sullivan. I have, in my 5 years of search conferences, attended numerous sessions like this, but I must say that this was, if not the best one I've attended, very close to it. The questions were excellent and the responses were forthright, honest,</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>SEOmoz</category>
<dc:creator>SEOmoz</dc:creator>
<pubDate>Mon, 13 Oct 2008 05:48:15 GMT</pubDate>
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<title>Interviewing for SEO jobs</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=11948</link>
<description>Posted by Duncan Morris Earlier this year Rand did a white board friday talking about how to get an seo job . A couple of years ago Rebecca covered the SEOmoz hiring process , with a full re-cap of how Jane became a 'mozzer. What follows is my take on a similar topic, two years later, and a couple of thousand words shorter ;-) We are in the process of hiring a Search Marketing Apprentice.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>SEOmoz</category>
<dc:creator>SEOmoz</dc:creator>
<pubDate>Fri, 10 Oct 2008 15:09:26 GMT</pubDate>
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<title>Roundup Thursday for the Weeks of 9/28/08 and 10/5/08</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=11935</link>
<description>Posted by rebecca My apologies for the missing roundup last week-I got a lot of panicked emails from folks who were afraid that Thursday Roundups were killed off along with our old site design. Not the case-blame the missing roundup on our last-minute scramble to get Linkscape all shiny and purdy for our launch. Never fear, however: this week the roundup is back in action (also, expect my triumphant return to non-roundup blogging very soon-it's been a while, I know,</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>SEOmoz</category>
<dc:creator>SEOmoz</dc:creator>
<pubDate>Fri, 10 Oct 2008 05:48:48 GMT</pubDate>
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<title>Small Business SEO: It's About Education and Empowerment</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=11921</link>
<description>Posted by rishil There has been a spate of posts recently that talk about spammy SEO agencies offering guarantees , trying to con webmasters into linking to them. Photo Credit: http://www.flickr.com/photos/david-trattnig/262091025/ As a small business SEO/SEM, how do you deal with competition by these guaranteed page one results type SEOs? There are two elements to this situation: one is protecting your current client roster, and the second is gaining the right new client.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>SEOmoz</category>
<dc:creator>SEOmoz</dc:creator>
<pubDate>Thu, 09 Oct 2008 18:32:08 GMT</pubDate>
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