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<title>SEOmoz News Archive</title>
<dc:creator>SEOmoz</dc:creator>
<description>Latest search engine news blog articles from SEOmoz.</description>
<link>http://www.seocentro.com/seo-archives/publisher/SEOmoz.html</link>
<dc:title>SEOmoz News Archive</dc:title>
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<title>Building a Technical SEO Process</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=57624</link>
<description>Posted by Stephanie Chang One of the biggest challenges many of my clients face is building the right  SEO processes in place, so that any problems are quickly accounted for before they lead to bigger issues. Below are three things you should consider when trying to create a more streamlined process for making sure the technical foundation of the site is solid. Though none are considered "quick" or necessarily easy wins and can initially take a significant amount of time,</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>SEOmoz</category>
<dc:creator>SEOmoz</dc:creator>
<pubDate>Tue, 07 Feb 2012 06:15:21 GMT</pubDate>
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<title>Find Your Site's Biggest Technical Flaws in 60 Minutes</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=57543</link>
<description>Posted by Dave Sottimano I've deliberately put myself in some hot water to demonstrate how I would do a technical SEO site audit in 1 hour to look for quick fixes, (and I've actually timed myself just to make it harder). For the pros out there, here's a look into a fellow SEO 's workflow; for the aspiring, here's a base set of checks you can do quickly.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>SEOmoz</category>
<dc:creator>SEOmoz</dc:creator>
<pubDate>Mon, 06 Feb 2012 06:42:26 GMT</pubDate>
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<title>How to Build an Advanced Keyword Analysis Report in Excel</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=57504</link>
<description>Posted by Dan Peskin This post was originally in YouMoz , and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc. Analyzing keyword performance, discovering new keyword opportunities, and determining which keywords to focus efforts on can be painstaking when you have thousands of keywords to review.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>SEOmoz</category>
<dc:creator>SEOmoz</dc:creator>
<pubDate>Sat, 04 Feb 2012 17:33:25 GMT</pubDate>
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<title>The Hidden Factors in Accomplishing Your Online Marketing Goals - Whiteboard Friday</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=57404</link>
<description>Posted by randfish In this week's Whiteboard Friday, we go underneath the surface and bring to light some hidden factors in online marketing. These often overlooked details can have a huge impact in helping us accomplish our goals as online marketers. Please enjoy and don't forget to leave your comments below. Please note that we shot this week's Whiteboard Friday on a brand new video camera and we still need to work out a few kinks.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>SEOmoz</category>
<dc:creator>SEOmoz</dc:creator>
<pubDate>Fri, 03 Feb 2012 05:59:14 GMT</pubDate>
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<title>Are Your Titles Irresistibly Click Worthy &amp; Viral?!</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=57394</link>
<description>Posted by evolvingSEO This post was originally in YouMoz , and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc. The 80/20 Value of Titles Recently, Rand did one of the best Whiteboard Fridays I've seen in a while (I do watch all of them) about increasing the likelihood of your content going viral.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>SEOmoz</category>
<dc:creator>SEOmoz</dc:creator>
<pubDate>Thu, 02 Feb 2012 22:17:47 GMT</pubDate>
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<title>The 10 Golden Rules to Attracting Authority Links</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=57313</link>
<description>Posted by neilpatel This post was originally in YouMoz , and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc. In the world of link building, getting an authority link to your site/blog has been one of the most important aspects of growing your blog.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>SEOmoz</category>
<dc:creator>SEOmoz</dc:creator>
<pubDate>Thu, 02 Feb 2012 06:36:10 GMT</pubDate>
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<title>Find New Keywords: Simplifying Keyword Research</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=57305</link>
<description>Posted by Karen Semyan In December, we rolled out branded keyword rules and metrics to campaigns to help you segment your branded traffic. Now, were excited to introduce a companion feature to make your keyword research easier: Find New Keywords. With this feature, you can view keywords sending you organic search traffic, filter on your brand rules, and determine if you want to track them in your campaign. First, the basics.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>SEOmoz</category>
<dc:creator>SEOmoz</dc:creator>
<pubDate>Wed, 01 Feb 2012 22:23:35 GMT</pubDate>
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<title>The SEOmoz Help Team: How We Do Customer Service</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=57214</link>
<description>Posted by Aaron Wheeler If you're reading this blog, congratulations! You are a customer of SEOmoz. I've probably personally spoken to at least a few of you, and provided help and support to many more of you. Have you ever wondered how SEOmoz supports 15,000 PRO members and over 250,000 free members and blog readers? After all, Roger can't personally answer every email we receive here. He's not Santa Claus! Instead,</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>SEOmoz</category>
<dc:creator>SEOmoz</dc:creator>
<pubDate>Wed, 01 Feb 2012 06:02:30 GMT</pubDate>
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<title>5 Steps To Bootstrapping Your PR Efforts</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=57099</link>
<description>Posted by AndrewDumont Public relations is just one of those things.  It's something that every company knows they should do, but only see two ways of making it happen - hire an expensive PR firm or cross their fingers and hope for the best. The latter is, well, not really much of a PR strategy. There is a third option, however. Bootstrapping. I've written in the past about how to bootstrap your PR efforts, but never really dug into the nitty gritty.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>SEOmoz</category>
<dc:creator>SEOmoz</dc:creator>
<pubDate>Tue, 31 Jan 2012 05:39:25 GMT</pubDate>
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<title>Strategic Link Building: Why You Don't Need To Outrun Lions</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=57066</link>
<description>Posted by oline123 This post was originally in YouMoz , and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc. One of my favourite SEO anecdotes goes like this: two men are walking through an African game reserve when they come across a lion, one of the men calmly puts down his backpack and slips on the running shoes he has been carrying.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>SEOmoz</category>
<dc:creator>SEOmoz</dc:creator>
<pubDate>Mon, 30 Jan 2012 20:04:51 GMT</pubDate>
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<title>Anchor Text Distribution: Avoiding Over Optimization</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=57023</link>
<description>Posted by Geoff Kenyon The over optimization of anchor text has been coming up a lot recently in conversations that I have been having and has been the subject of a few recent blog posts. For the sake of this post and to quell any arguments stemming from the phrase over optimization, I am, for this post,</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>SEOmoz</category>
<dc:creator>SEOmoz</dc:creator>
<pubDate>Mon, 30 Jan 2012 06:44:40 GMT</pubDate>
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<title>Want Guest Post Links? Find Them Via Twitter [TOOL]</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=57014</link>
<description>Posted by Ethan Lyon This post was originally in YouMoz , and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc. For a long time Ive been pulling an RSS feed from Twitter for the query: guest post OR guest author [TOPIC] into my Google Reader. Every morning I would check it,</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>SEOmoz</category>
<dc:creator>SEOmoz</dc:creator>
<pubDate>Sat, 28 Jan 2012 18:08:38 GMT</pubDate>
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<title>How to Increase the Odds of Your content Going Viral - Whiteboard Friday</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=56915</link>
<description>Posted by randfish Having content that goes viral can seem like the luck of the draw, but there are a number of steps you can take to improve your odds. In this week's Whiteboard Friday, we will show you a few things you can do to increase your chances of having that well crafted content spread through the internet like a wildfire. Thanks for watching and don't forget to leave your comments below. Video Transcription Howdy SEOmoz fans.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>SEOmoz</category>
<dc:creator>SEOmoz</dc:creator>
<pubDate>Fri, 27 Jan 2012 06:10:33 GMT</pubDate>
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<title>Are You Wasting Budget With Online Press Release Distribution?</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=56871</link>
<description>Posted by Tim Grice This post was originally in YouMoz , and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc. The title of this post may come across a little contentious, however I hope by the end of it you understand where I am coming from. Over the years,</description>
<category>Search Engines News</category>
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<dc:creator>SEOmoz</dc:creator>
<pubDate>Thu, 26 Jan 2012 19:34:44 GMT</pubDate>
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<title>Face-off - 4 Ways to De-personalize Google</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=56816</link>
<description>Posted by Dr. Pete Just over a week ago, Google launched a massive change to search personalization, Search Plus Your World . Along with this change came a new toggle switch to shut off personalization. Below the Google search box and above the results, youll see something like this: The default, person icon is personalized results, and you click on the globe to shut off your world (I wont comment on how little sense that makes). Of course,</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>SEOmoz</category>
<dc:creator>SEOmoz</dc:creator>
<pubDate>Thu, 26 Jan 2012 05:03:10 GMT</pubDate>
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<title>Comparing the Top 4 Retargeting Companies</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=56742</link>
<description>Posted by JoannaLord For the past year retargeting has been getting some serious attention. I've been fortunate enough to speak on it at a variety of shows, brainstorm over coffee with some cool companies and even blog about how to use it and how to leverage it for SEO .  No matter who I am talking with or what the venue the number one question asked is " Who should I use for retargeting ?"  Over the past two years some retargeting companies have really emerged as leaders.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>SEOmoz</category>
<dc:creator>SEOmoz</dc:creator>
<pubDate>Wed, 25 Jan 2012 06:37:37 GMT</pubDate>
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<title>Video Sitemap Guide for Vimeo and YouTube</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=56707</link>
<description>Posted by jhammack This post was originally in YouMoz , and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc. Videos Indexed in the SERP Did you know that major search engines want you to make video sitemaps for all of your embeds, even if you're hosting on Vimeo or Youtube?</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>SEOmoz</category>
<dc:creator>SEOmoz</dc:creator>
<pubDate>Tue, 24 Jan 2012 19:44:40 GMT</pubDate>
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<title>Answers to 43 Questions About Search, Social, Content, Conversions and More</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=56645</link>
<description>Posted by randfish Earlier tonight, I sent out the following tweet: Have any questions about search, social, content, conversion or analytics you want answered? I'm taking requests for the Moz blog tonight :)  Rand Fishkin (@randfish) January 24, 2012 I was clearly under-prepared for the amazing responses. In order to tackle such a magnitude of great questions, I'm giving myself some rules for replies. If I don't have a good answer, I won't tackle the question. For example,</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>SEOmoz</category>
<dc:creator>SEOmoz</dc:creator>
<pubDate>Tue, 24 Jan 2012 08:11:39 GMT</pubDate>
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<title>SEO Monitoring Tools and Tips</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=56551</link>
<description>Posted by willcritchlow In the real world, things go wrong. While we might all wish that everything we did was "fix once, stay fixed", that's rarely the case. Things that were previously "not a problem"(TM) can become "a problem"(TM) rapidly for a variety of reasons: someone changes something unrelated / without realising it would impact you or just screws up (e.g. deploying a staging version of robots.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>SEOmoz</category>
<dc:creator>SEOmoz</dc:creator>
<pubDate>Mon, 23 Jan 2012 07:59:02 GMT</pubDate>
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<title>How To Get The Equivalent Of $100K in PPC Ads For Free</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=56524</link>
<description>Posted by scanlin This post was originally in YouMoz , and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc. We launched our site in July 2010. By the end of 2011 we ranked on page one organic results for 108 relevant phrases. During 2011 we went from four phrases in the top three results to 44 phrases in the top three.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>SEOmoz</category>
<dc:creator>SEOmoz</dc:creator>
<pubDate>Sat, 21 Jan 2012 20:15:27 GMT</pubDate>
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<title>What to do when you need boring content to rank well in competitive SERPs - Whiteboard Friday</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=56428</link>
<description>Posted by randfish What happens when you have a page that ranks very well, but it isn't the page that pulls in the sales that you need? Often times the page that does convert very well is "boring" and subsequently ranks poorly. In this weeks Whiteboard Firday, we are going to go over some strategies you can use to get those classically "boring" pages to rank well. Don't forget to leave your comments below. Enjoy!</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>SEOmoz</category>
<dc:creator>SEOmoz</dc:creator>
<pubDate>Fri, 20 Jan 2012 05:55:47 GMT</pubDate>
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<title>Never Worry About an Algorithm Update Again, a History</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=56338</link>
<description>Posted by wilreynolds A few months ago at a keynote I asked people to embrace the HARD work of building a business [ video ]. We all fall in love with the concept of the four hour work week, dont we...how can I make money and work less, right?  Who wouldn't. Its natural. The hard part is that almost every SEO I know who has a natural focus on scale has burned a more than their fair share of sites or clients in their career.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>SEOmoz</category>
<dc:creator>SEOmoz</dc:creator>
<pubDate>Thu, 19 Jan 2012 06:09:17 GMT</pubDate>
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<title>Everyone in Web Marketing Should Be Against SOPA</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=56330</link>
<description>Posted by randfish If you've visited the Internet today, you know that SOPA and PIPA are being poretested by companies like Google , Craigslist , Reddit and thousands of others. To them, we at Moz (and all of us in the web marketing world) say, "Thank You." It's not often that the web's interests align so clearly with the principles of economic and political freedom, and we appreciate those who are recognizing it today, along with those who'll continue the fight in the future.</description>
<category>Search Engines News</category>
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<category>SEOmoz</category>
<dc:creator>SEOmoz</dc:creator>
<pubDate>Wed, 18 Jan 2012 23:03:32 GMT</pubDate>
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<title>A Peek Under the Hood: How we Manage the SEOmoz Community</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=56242</link>
<description>Posted by jennita Have you ever been a part of a community and wondered, How does it all happen? Well today is your lucky day! In the spirit of TAGFEE , I've decided to lift the Moz hood and show you what it takes to manage a large community. In fact, this is just the first post in a series of posts on Community Management. Today I'll be explaining the who, what, when, where and how of how we manage the SEOmoz community.</description>
<category>Search Engines News</category>
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<dc:creator>SEOmoz</dc:creator>
<pubDate>Wed, 18 Jan 2012 09:57:36 GMT</pubDate>
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<title>58 billion URLs in the Latest, Largest Linkscape Index Update Yet</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=56231</link>
<description>Posted by randfish I've got good news. Today marks a new Linkscape index (only 14 days after our previous index rollout ) which means new data in Open Site Explorer , the Mozbar , the Web App and the Moz API . It's also  For the past couple years, SEOmoz has focused on surfacing quality links and high quality, well-correlated-with-rankings metrics to help provide a link graph that shows off a large sample of the web's link graph. However,</description>
<category>Search Engines News</category>
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<category>SEOmoz</category>
<dc:creator>SEOmoz</dc:creator>
<pubDate>Wed, 18 Jan 2012 01:14:26 GMT</pubDate>
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<title>How To Handle Downtime During Site Maintenance</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=56205</link>
<description>Posted by Frederik Hyldig This post was originally in YouMoz , and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc. In this post I will explain how to handle cases of planned downtime. That is, a short period of time wherein you purposely make your website inaccessible.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>SEOmoz</category>
<dc:creator>SEOmoz</dc:creator>
<pubDate>Tue, 17 Jan 2012 20:58:15 GMT</pubDate>
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<title>21 Tactics to Increase Blog Traffic (Updated 2012)</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=56126</link>
<description>Posted by randfish It's easy to build a blog, but hard to build a successful blog with significant traffic. Over the years, we've grown the Moz blog to nearly a million visits each month and helped lots of other blogs, too. I launched a personal blog late last year and was amazed to see how quickly it gained thousands of visits to each post. There's an art to increasing a blog's traffic, and given that we seem to have stumbled on some of that knowledge,</description>
<category>Search Engines News</category>
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<dc:creator>SEOmoz</dc:creator>
<pubDate>Tue, 17 Jan 2012 11:02:23 GMT</pubDate>
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<title>Why Every Marketer Now Needs a Google+ Strategy</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=56087</link>
<description>Posted by randfish Last week, Google rolled out " Search Plus Your World ," an update to Google's universally popular search engine that biases logged-in users to receive socially shared content and markup in the results. Danny Sullivan wrote two excellent must-read pieces on the topic - Google's Results Get More Personal and Real-Life Examples of How "Search Plus" Pushes Google+ Over Relevancy . Thank God for Danny. If it wasn't for his tireless coverage,</description>
<category>Search Engines News</category>
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<dc:creator>SEOmoz</dc:creator>
<pubDate>Mon, 16 Jan 2012 18:38:01 GMT</pubDate>
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<title>A Linkbuilder's Gmail Productivity Setup (with Outreach Emails from 4 Industry Linkbuilders)</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=56025</link>
<description>Posted by dohertyjf Because linkbuilding is hard, we all look for ways to make the process less painful and our outreach more effective. I constantly struggled with how to make my job more effective when working in-house, and since coming to Distilled I have had to become even more of a productivity ninja in order to keep up with the fast pace of an agency.</description>
<category>Search Engines News</category>
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<dc:creator>SEOmoz</dc:creator>
<pubDate>Mon, 16 Jan 2012 06:03:36 GMT</pubDate>
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<title>More Bang for Your Buck: Maximize New Links on Old Pages - Whiteboard Friday</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=55925</link>
<description>Posted by Cyrus Shepard We know that different links pass wildly different values for SEO purposes. Sometimes you build links that shoot your website to the top of the rankings, while other links are worse than worthless. The value of a link varies according to different factors, including: Internal vs. External Links Authority and Trust of the Linking Domain Position of the Link on the Page Alt Attributes vs. Text Links ... and many other ranking factors .</description>
<category>Search Engines News</category>
<category>SEO News</category>
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<dc:creator>SEOmoz</dc:creator>
<pubDate>Fri, 13 Jan 2012 06:37:39 GMT</pubDate>
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<title>Goodbye To An Old Friend: Marketplace</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=55903</link>
<description>Posted by caseyhen The SEOmoz Marketplace , born in early 2007, passed away peacefully in January 2012. Cause of death: Old, out-dated code, 5 year old design, manual spam maintenance and was ridden with unfixable bugs. The Marketplace lived a very full life and helped many people find their perfect SEO job, while giving companies a place to show their stuff. Our dear Marketplace was loved by all and spammed by many. A service is being held in his honor today,</description>
<category>Search Engines News</category>
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<dc:creator>SEOmoz</dc:creator>
<pubDate>Thu, 12 Jan 2012 19:50:11 GMT</pubDate>
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<title>Top 2011 Moz Posts of 2011</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=55851</link>
<description>Posted by Dr. Pete Dont panic  its not what you think. Last fall, I did an analysis of 50 blog posts before and after Google+ to see what factors drove traffic. At the time, I really wanted to do more, but collecting the data posed multiple challenges. Rand suggested that 50 was ok, but 500 would be great. So, I set out to make it 1000, just to make the boss proud. Then, I thought, Why not 2000?!. Three months passed... Long story short,</description>
<category>Search Engines News</category>
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<dc:creator>SEOmoz</dc:creator>
<pubDate>Thu, 12 Jan 2012 05:18:00 GMT</pubDate>
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<title>Ring in the New Year with New Moz Features!</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=55847</link>
<description>Posted by Erica McGillivray Holy smokes, I don't think our product and development teams have slept since Thanksgiving; they're probably really dreaming of figgy pudding with all the new features they've been creating. These four features: universal search, historical link metrics, custom reports, and branded keywords are definitely squee-worthy. Plus, there's a bonus that you might've not heard about yet. I realize that for you die-hard Mozzers - yes,</description>
<category>Search Engines News</category>
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<category>SEOmoz</category>
<dc:creator>SEOmoz</dc:creator>
<pubDate>Wed, 11 Jan 2012 23:39:45 GMT</pubDate>
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<title>Outsmarting Your Competition in High-Stakes PPC Markets</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=55774</link>
<description>Posted by TastyPlacement This post was originally in YouMoz , and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc. Are you competing in a high-stakes PPC market with bids in the $25 to $40 range? If you are, don't simply fight your competition head on; if you do, you'll end up paying premium prices for clicks you might capture for far less.</description>
<category>Search Engines News</category>
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<dc:creator>SEOmoz</dc:creator>
<pubDate>Wed, 11 Jan 2012 06:11:39 GMT</pubDate>
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<title>Universal Search Results in PRO - Part 1: Local Results</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=55736</link>
<description>Posted by adamf Now that the holidays have passed, were back in full swing at SEOmoz. Im happy to offer another product announcement for PRO members. Weve just shipped phase one of our support for Universal Search results, which includes data about local (a.k.a. places) results in Google search results. Whether it's a 7-pack or a blended result, if you care about local SERP results, it's often a pain to find out where you stand. We aim to help.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>SEOmoz</category>
<dc:creator>SEOmoz</dc:creator>
<pubDate>Tue, 10 Jan 2012 18:13:22 GMT</pubDate>
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<title>Testing the Accuracy of Visitor Data from Alexa, Compete, Google Trends, Doubleclick &amp; Quantcast</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=55694</link>
<description>Posted by randfish SEOmoz.org had 13.8mm visits from 6.25mm unique visitors last year (2011). Those numbers are pretty exciting, but what's not exciting is the external perception created by third-parties like Compete, Alexa, Quantcast, Doubleclick and Google Trends for Websites. These sites report massively lower and wrongly trending data - and SEOmoz isn't alone in experiencing this frustration.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>SEOmoz</category>
<dc:creator>SEOmoz</dc:creator>
<pubDate>Tue, 10 Jan 2012 08:38:32 GMT</pubDate>
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<title>Adding Universal Search Results to PRO - Part 1: Local Results</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=55689</link>
<description>Posted by adamf Now that the holidays have passed, were back in full swing at SEOmoz. Im happy to offer another product announcement for PRO members. Weve just shipped phase one of our support for Universal Search results, which includes data about local (a.k.a. places) results in Google search results. Whether it's a 7-pack or a blended result, if you care about local SERP results, it's often a pain to find out where you stand. We aim to help.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>SEOmoz</category>
<dc:creator>SEOmoz</dc:creator>
<pubDate>Tue, 10 Jan 2012 02:49:57 GMT</pubDate>
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<title>10 Extraordinary Examples of Effective Link Bait</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=55657</link>
<description>Posted by jrcooper This post was originally in YouMoz , and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc. Despite what most SEOs will tell you, its not easy to create outstanding content that people will want to link to.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>SEOmoz</category>
<dc:creator>SEOmoz</dc:creator>
<pubDate>Mon, 09 Jan 2012 19:21:54 GMT</pubDate>
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<title>The Power of Using Lists for Link Building</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=55618</link>
<description>Posted by Paddy_Moogan I used to spend a lot of my time plowing through Google to find potential link targets for client websites. I still do this a lot but I've changed my approach a lot of the last 12-18 months to try and become a bit more efficient. I've changed my approach so that the first point of call when looking for link targets is lists. Lists are awesome for link building because someone else has already done some of the hard work for you.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>SEOmoz</category>
<dc:creator>SEOmoz</dc:creator>
<pubDate>Mon, 09 Jan 2012 06:06:11 GMT</pubDate>
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<title>All About Anchor Text - Whiteboard Friday</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=55539</link>
<description>Posted by randfish Welcome to our first Whiteboard Friday of the new year. It's 2012 and we're going to kick it off by examining the intricacies that revolve around anchor text. Although, this may seem like a very basic topic, we are going to cover some lesser known aspects of anchor text that is sure to satisfy even our more advanced SEOs. Enjoy and don't forget to leave your comments below! Video Transcription Howdy, SEOmoz fans.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>SEOmoz</category>
<dc:creator>SEOmoz</dc:creator>
<pubDate>Fri, 06 Jan 2012 06:34:21 GMT</pubDate>
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<title>Interim Linkscape Update for January</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=55536</link>
<description>Posted by randfish If you've been following my posts on Linkscape's index, you know that we've been trying to aim for fresher, better and larger indices over the past few months, but have been finding some very tough challenges. It turns out that indexing the web, canonicalizing millions of pages and calculating a link graph with quality metrics is super-hard; who knew? :-) As part of those efforts,</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>SEOmoz</category>
<dc:creator>SEOmoz</dc:creator>
<pubDate>Fri, 06 Jan 2012 01:31:58 GMT</pubDate>
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<title>How Google+ Uses SEO to Steal Search from Facebook and Twitter</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=55459</link>
<description>Posted by Cyrus Shepard Google's Superior SEO Strategy Notice anything odd about your Google+ profile? Does it rank incredibly well in Googles search results for your own name? Colleagues grumble that their G+ profile now outranks other online identities that theyve worked for years on. My own Google+ profile, just 5 months old, ranks #2 for my name. It now ranks higher than both my Twitter and Facebook profiles, even though I use those services far more often.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>SEOmoz</category>
<dc:creator>SEOmoz</dc:creator>
<pubDate>Thu, 05 Jan 2012 05:57:23 GMT</pubDate>
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<title>SEO Pricing: 600+ Agencies Share Costs of Services &amp; Pricing Models</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=55382</link>
<description>Posted by randfish Near the end of December 2011, we ran a survey on this blog asking consultants and agencies of all sizes and geographies to contribute their pricing models and cost structures. I'm pleased to share the results of that survey in the hopes that it will give everyone in the search industry a better idea of the range of fees and the services provided. Obviously,</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>SEOmoz</category>
<dc:creator>SEOmoz</dc:creator>
<pubDate>Wed, 04 Jan 2012 06:27:08 GMT</pubDate>
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<title>Tool Review: Wordstream's PPC Grader</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=55318</link>
<description>Posted by JoannaLord In paid search there are a lot of rough Adwords accounts out there. You've seen them I'm sure. I know I've worked on them. We get brought in to assess the situation and make some big decisions around whether an account has potential or whether it would be better just to start fresh. This is one of the most common questions we get asked - how am I doing? I'm always looking for tools that can help advertisers answer that question.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>SEOmoz</category>
<dc:creator>SEOmoz</dc:creator>
<pubDate>Tue, 03 Jan 2012 14:00:45 GMT</pubDate>
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<title>8 Predictions for SEO in 2012</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=55310</link>
<description>Posted by randfish It's 2012, and that means we get to revisit our expectations for 2011 and prognosticate for the year ahead. In keeping with tradition, I'm first going to evaluate my predictions from last December before determining if I've got the cred to make some for 2012. Here's the rules: For each prediction,</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>SEOmoz</category>
<dc:creator>SEOmoz</dc:creator>
<pubDate>Tue, 03 Jan 2012 07:25:49 GMT</pubDate>
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<title>Search Industry Surprises of 2011</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=55294</link>
<description>Posted by PhilNottingham Its the 1 st of January 2012. You've been inundated with well-wishing SMS messages from numbers you don't have saved. You got up late and have only just showered. More than likely, youre unbearably hungover. Like many others you have just begrudgingly thought about remedying the sour taste in your mouth... worked out how much you have consumed over the last few days... before hastily working out how you can fix the consequences.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>SEOmoz</category>
<dc:creator>SEOmoz</dc:creator>
<pubDate>Mon, 02 Jan 2012 06:38:00 GMT</pubDate>
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<title>Using Social Media Monitoring as an Inbound Marketing Channel - Whiteboard Friday</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=55251</link>
<description>Posted by Kenny Martin In this week's special end of the year Whiteboard Friday, Rand shows us how to attract customers and accelerate our marketing efforts by using social media monitoring. Learning how to effectively build up relationships without spamming will be the key to your success in the social realm. We hope you had a wonderful 2011 and don't forget to leave your comments below. Video Transcription Howdy, SEOmoz fans. Welcome to another edition of Whiteboard Friday.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>SEOmoz</category>
<dc:creator>SEOmoz</dc:creator>
<pubDate>Fri, 30 Dec 2011 06:49:03 GMT</pubDate>
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<title>Scripting SEO: 5 Panda-Fighting Tricks for Large Sites</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=55239</link>
<description>Posted by Corey Northcutt This post was originally in YouMoz , and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc. For anyone that's experienced the joys of doing SEO on an exceedingly large site, you know that keeping your content in check isn't easy.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>SEOmoz</category>
<dc:creator>SEOmoz</dc:creator>
<pubDate>Thu, 29 Dec 2011 21:11:21 GMT</pubDate>
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<title>Counting to 10 the Google Way</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=55201</link>
<description>Posted by Dr. Pete With the end of 2011 in sight, I thought it would be a nice time to reflect on the good old days. Remember the good old days? Back then, men were Real Men, women were Real Women, and SERPs were Real SERPs. Good, decent, God-fearing SERPs had 10 listings  no more, no less. You could count them on your calloused fingers after a hard days work, and you knew that all was right with the world. Then Google got fancy,</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>SEOmoz</category>
<dc:creator>SEOmoz</dc:creator>
<pubDate>Thu, 29 Dec 2011 05:43:07 GMT</pubDate>
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<title>Grassroots SEO - Strategy, Process &amp; Life Cycle</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=55105</link>
<description>Posted by stevewiideman This post was originally in YouMoz , and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc. If you're a patron at search events, conferences and workshops, you might walk away the way I typically do: full of "stuff" to try but no clue where to start. Weeks go by,</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>SEOmoz</category>
<dc:creator>SEOmoz</dc:creator>
<pubDate>Tue, 27 Dec 2011 06:34:48 GMT</pubDate>
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