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<title>Search Engine Journal News Archive</title>
<dc:creator>Search Engine Journal</dc:creator>
<description>Search Engine Journal.</description>
<link>http://www.seocentro.com/seo-archives/publisher/Search+Engine+Journal.html</link>
<dc:title>Search Engine Journal News Archive</dc:title>
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<title>The Inconvenient Truth About SEO</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=71448</link>
<description>Matt Cutts published a video with a very interesting topic recently. He discussed the question, if a legitimate and customer appreciated business can compete in gaining high rankings in the search engines with companies that specialize in traffic acquisition. Can they? As stated in the video, the Internet leveled the chances of big and small [...] Author information Krystian WBodarczyk Krystian is an Internet Marketing Manager at Positionly .</description>
<category>Search Engine Journal</category>
<dc:creator>Search Engine Journal</dc:creator>
<pubDate>Fri, 24 May 2013 21:09:07 GMT</pubDate>
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<title>This Week in Search: Penguin 2.0 Video Update by @johnrampton</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=71444</link>
<description>This week in search we talk about everything to deal with Penguin 2.0. We cover everything you need to know to keep you and your site up to date. If you missed, last week we talked about Bing Search. Penguin 2.0, here is everything you need to know. Our goal with these videos is to help our [...] Author information John Rampton Managing Editor John Rampton is an entrepreneur, full-time computer nerd, PPC guru at Maple North and founder at PPC.org .</description>
<category>Search Engine Journal</category>
<dc:creator>Search Engine Journal</dc:creator>
<pubDate>Fri, 24 May 2013 17:47:53 GMT</pubDate>
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<title>The Best Free SEO Tools for Competitive Intelligence by @MarcPurtell</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=71437</link>
<description>Knowing what your competitors are doing and how they perform is key to developing a strategy to surpass them in organic search. By doing a bit of digging, one can uncover a great deal of learning from competitors who have already tested different elements of their SEO campaigns. In previous posts in this series, I .</description>
<category>Search Engine Journal</category>
<dc:creator>Search Engine Journal</dc:creator>
<pubDate>Fri, 24 May 2013 13:36:20 GMT</pubDate>
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<title>5 Things You Need to Know About AdWords' New Keyword Planner by @LarryKim</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=71425</link>
<description>Google's AdWords Keyword Tool has been the standard for AdWords keyword research for over a decade, but there's a new sheriff in town: the AdWords Keyword Planner. This new keyword tool combines the functionality of the existing Google Keyword Tool as well as AdWords Traffic Estimator into a single integrated workflow to help advertisers find [...] Author information Larry Kim Larry Kim is the Founder/CTO of WordStream , a provider of PPC Management Tools.</description>
<category>Search Engine Journal</category>
<dc:creator>Search Engine Journal</dc:creator>
<pubDate>Thu, 23 May 2013 20:25:03 GMT</pubDate>
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<title>The Social Graph &amp; Sociographics - How to Use Friends to Influence People by @roicomau</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=71411</link>
<description>In this day and age, we're all part of networks and groups of peers that communicate and interact multiple times a day. With the rise of social media and other interactive networks, it is easier than ever before to reach out to someone and get information directly from the source. This is never more prevalent .</description>
<category>Search Engine Journal</category>
<dc:creator>Search Engine Journal</dc:creator>
<pubDate>Thu, 23 May 2013 16:28:36 GMT</pubDate>
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<title>Why A Framework Process Is The Best Way to Build Out Huge Ecommerce AdWords Account Structures by @AndrewLolk</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=71401</link>
<description>I love working with AdWords and big ecommerce sites. What I like about it is that it makes the revenue slip in easily and at an immediate low cost. In the past couple of weeks I have resigned from an old Client I used to work with back in 2010. It's a big ecommerce site [...] Author information Andrew Lolk Andrew Lolk is the author of the 189-page free AdWords ebook The Proven AdWords Strategy .</description>
<category>Search Engine Journal</category>
<dc:creator>Search Engine Journal</dc:creator>
<pubDate>Thu, 23 May 2013 13:22:55 GMT</pubDate>
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<title>Benchmarking &amp; Analytics: How to Track the Effects of your Social SEO Campaign by @marceladevivo</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=71394</link>
<description>With talks of the new Google Penguin update and how social media can help stabilize and improve a site's performance online, site owners are increasingly focusing on social media marketing campaigns. The question is - how do you really know how effective your campaigns are, and how can you determine ROI? Of course, the ultimate [...] Author information Marcela De Vivo CEO at Gryffin Media Marcela De Vivo has been an SEO since 1999,</description>
<category>Search Engine Journal</category>
<dc:creator>Search Engine Journal</dc:creator>
<pubDate>Thu, 23 May 2013 11:42:16 GMT</pubDate>
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<title>Google Just Unleashed Its Penguin 2.0 Update by @smorgs13</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=71388</link>
<description>Earlier this year in April, our good friend Pratik talked about the, then upcoming penguin update. It's official, Google just released version 2 of Penguin. The first update literally shook the internet. Webmasters had to re-invent themselves and embrace content marketing. Google is wise and is fully committed to their mission of making the search [...] Author information Adam Morgan Adam Morgan is a PPC expert, entrepreneur, blogger, and amiable guy. In his spare time,</description>
<category>Search Engine Journal</category>
<dc:creator>Search Engine Journal</dc:creator>
<pubDate>Thu, 23 May 2013 06:05:10 GMT</pubDate>
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<title>Manual Action Case Study by @Olivermcarding</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=71380</link>
<description>From page one to penalised in a blink of an eye! It's every SEO professional's worst fear as they realise that their months of hard work have been flagged by Matt Cutts &amp; Co as not conforming to Google's Search Quality Guidelines. The result? A dreaded notification in Webmaster Tools and in most cases damaged [...] Author information Oliver Carding Oliver Carding is a UK based SEO consultant,</description>
<category>Search Engine Journal</category>
<dc:creator>Search Engine Journal</dc:creator>
<pubDate>Wed, 22 May 2013 20:46:46 GMT</pubDate>
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<title>Penguin 2.0: PANIIIIIIIIC!!!'(or not) by @johnrampton</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=71360</link>
<description>Recent tweets and videos from Matt Cutts seem to have set the rumour mills racing in SEO over the last few days, and there have been some really interesting debates going on over exactly what we should expect from the upcoming release. So what might the upcoming release have in store for SEOs? Who might [...] Author information John Rampton Managing Editor John Rampton is an entrepreneur, full-time computer nerd, PPC guru at Maple North and founder at PPC.org .</description>
<category>Search Engine Journal</category>
<dc:creator>Search Engine Journal</dc:creator>
<pubDate>Wed, 22 May 2013 13:29:30 GMT</pubDate>
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<title>10 Unique Ways Small Businesses Can Win at Link Earning (Part II of II) by @DholakiyaPratik</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=71354</link>
<description>We love innovative strategies for earning links and attention in the online sphere. While very few marketers can win without mastering the basics, it takes a bit of ingenuity to pull ahead of your competitors. As part of this two series post, here are 5 more strategies and tactics you can leverage to get that [...] Author information Pratik Dholakiya Pratik Dholakiya is Director of SEO &amp; VP of Marketing at E2M Solutions,</description>
<category>Search Engine Journal</category>
<dc:creator>Search Engine Journal</dc:creator>
<pubDate>Wed, 22 May 2013 11:13:40 GMT</pubDate>
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<title>Cleaning Up SEJ Author Bio Links by @lorenbaker</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=71348</link>
<description>Dear SEJ Contributors &amp; Readers, Thank you for everything you have contributed to SEJ and your participation in our community, comments &amp; social media. We've noticed a major trend in our writer bios. About 90% of our bios include exact match links, extra links and other links to multiple companies. In an effort to clean [...] Author information Loren Baker Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and also spends time w/ CopyBlogger.</description>
<category>Search Engine Journal</category>
<dc:creator>Search Engine Journal</dc:creator>
<pubDate>Tue, 21 May 2013 22:49:00 GMT</pubDate>
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<title>Social Media #Fails Every Company Should Learn From</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=71345</link>
<description>It just takes one post or tweet to tarnish your business reputation. One mistake by an otherwise savvy employee and a company can be labeled a social media fail, a dishonor so damaging that it's not only fodder for the front page and late-night talk shows, but a brand buster, too. Learn from these recent [...] Author information Bernadette Coleman Bernadette Coleman is CEO &amp; Executive Director of Advice Interactive Group,</description>
<category>Search Engine Journal</category>
<dc:creator>Search Engine Journal</dc:creator>
<pubDate>Tue, 21 May 2013 20:48:14 GMT</pubDate>
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<title>10 Golden Rules of AdWords by @KentKineticSEO</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=71344</link>
<description>&#160; Google AdWords can be an incredibly powerful advertising platform. However, trying to manage your account whether big or small can be like going down the rabbit hole. Before long you don't remember where you came from, you want to optimize for this keyword, but it's in the wrong campaign, or is it? To help [...] Author information Chris Kent Chris Kent (@KentKineticSEO) is a consultant specializing in medium sized E-commerce Audits and Adwords Optimization.</description>
<category>Search Engine Journal</category>
<dc:creator>Search Engine Journal</dc:creator>
<pubDate>Tue, 21 May 2013 20:48:14 GMT</pubDate>
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<title>Are You Ready To Take The Big Blow? Penguin 2.0 Is On the Way!</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=71337</link>
<description>PENGUIN - AN INTRODUCTION Most of you must be familiar of Google Penguin - believed to be the search engine giant's latest weapon to counter websites that deliberately violates Google's Webmaster Guidelines. Since the latest Google update Penguin 2.0 is on its way to hit soon; it is important for you to understand the basics [...] Author information Ellis McGrath Ellis McGrath works for the professional Web Development Company; VITEB .</description>
<category>Search Engine Journal</category>
<dc:creator>Search Engine Journal</dc:creator>
<pubDate>Tue, 21 May 2013 18:32:22 GMT</pubDate>
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<title>7 Ways to Find What Your Target Audience Wants and Create Epic Content by @jaysondemers</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=71327</link>
<description>Great content sells. It converts. It helps with SEO. And sometimes, it works like magic: it goes viral, creates traffic inflow, and helps you achieve your goals. But what exactly is great content? How do you produce something so great it'll go viral and help you achieve your goals? The Internet is inundated with a [...] Author information Jayson DeMers Jayson DeMers is the founder &amp; CEO of AudienceBloom , a Seattle-based SEO agency, as well as Crackerize.com ,</description>
<category>Search Engine Journal</category>
<dc:creator>Search Engine Journal</dc:creator>
<pubDate>Tue, 21 May 2013 14:20:49 GMT</pubDate>
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<title>Keep It All Straight and Get Started with the Locals: Yahoo Local, Yelp, Google+ Local by @highervis</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=71320</link>
<description>It's incredibly important to get your business involved in local SEO, but businesses should not stop at just one search engine or one local listing service. If you're a business owner, creating a presence on all of the different local outlets including Yahoo Local, Bing Local Listings, Yelp, and Google+ Local will only help you .</description>
<category>Search Engine Journal</category>
<dc:creator>Search Engine Journal</dc:creator>
<pubDate>Tue, 21 May 2013 11:50:21 GMT</pubDate>
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<title>Pinterest Gets New 'Rich' Pins by @smorgs13</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=71311</link>
<description>Social media sites have to evolve, otherwise they decline in popularity like MySpace. Pinterest has not only climbed the ranks to the top 3 social media sites on the internet, but they have also evolved with the market and remained popular. Today, Pinterest made a new update that significantly improves the usability of the platform. Those in the [...] Author information Adam Morgan Adam Morgan is a PPC expert, entrepreneur, blogger, and amiable guy. In his spare time,</description>
<category>Search Engine Journal</category>
<dc:creator>Search Engine Journal</dc:creator>
<pubDate>Tue, 21 May 2013 02:31:57 GMT</pubDate>
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<title>Is Tumblr Worth as Much as Overture to Yahoo? by @lorenbaker</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=71307</link>
<description>The Tumblr acquisition by Yahoo is smart in so many ways, from an advertising perspective to a &quot;let's be relevant again&quot; perspective. And pair the Tumblr news with a relaunch of Flickr, and we're looking at an end result of Marissa Mayer dominating a market where Google has a major weakness &quot; photos. (Anyone use [...] Author information Loren Baker Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and also spends time w/ CopyBlogger .</description>
<category>Search Engine Journal</category>
<dc:creator>Search Engine Journal</dc:creator>
<pubDate>Mon, 20 May 2013 23:05:42 GMT</pubDate>
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<title>How Traditional Guest Blogging Practices Will Change After Next Major Penguin Update</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=71303</link>
<description>The most popular way of building back links right now is guest blogging. Why is it so popular? Simple, it's so effective at driving up keyword rankings - when it's done consistently and when those guest posts are published on authoritative domains that are relevant. It's been in the back of my mind for some [...] Author information Brendon Turner Brendon Turner is a Partner and Director of SEO at WebDevCompany.com , a full service SEO ,</description>
<category>Search Engine Journal</category>
<dc:creator>Search Engine Journal</dc:creator>
<pubDate>Mon, 20 May 2013 21:09:59 GMT</pubDate>
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<title>PPC Tracking and Goals - You May Be Getting Them Wrong by @JCorriganSEO</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=71292</link>
<description>What makes up a paid search account? Of course you have your website and your account manager platform(s), most likely AdWords and Bing Ads. You also have your campaigns, ad groups, keywords, &amp; ads. But are you forgetting your tracking, and are you creating appropriate goals? One too many times I have had clients who [...] Author information Jason Corrigan Jason Corrigan is an Organic Search Manager for Catalyst in Boston, MA,</description>
<category>Search Engine Journal</category>
<dc:creator>Search Engine Journal</dc:creator>
<pubDate>Mon, 20 May 2013 16:38:20 GMT</pubDate>
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<title>Lessons from fiction that Can be Applied to Your Content Creation Efforts</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=71272</link>
<description>I recently had a chance to speak with a fiction writer and a memoir writer that sold the movie rights to her book. The writing advice I got from both of them was different than that I've received from professional bloggers and online marketers. They were both writers first and bloggers second and the result [...] Author information Srinivas Rao Srinivas Rao is the host and cofounder of BlogcastFM where he's interviewed over 300 bloggers, authors, and entrepreneurs.</description>
<category>Search Engine Journal</category>
<dc:creator>Search Engine Journal</dc:creator>
<pubDate>Sun, 19 May 2013 05:41:36 GMT</pubDate>
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<title>Simple Steps to Creating an Effective Social Media Strategy</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=71271</link>
<description>Why is social media so important? More people are using social media through their mobile phones, computers, and tablets than talking, calling, emailing and texting. Do you find this surprising? I know I don't. Some businesses have gone to the extent of allowing 30 minutes a day for their employees to use social media. There's [...] Author information Sorcha Mullis Adam Rowles is a senior online marketing consultant at White Chalk Road ,</description>
<category>Search Engine Journal</category>
<dc:creator>Search Engine Journal</dc:creator>
<pubDate>Sat, 18 May 2013 14:31:06 GMT</pubDate>
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<title>A Guide To Choosing A Competitive Title For Content Marketing</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=71267</link>
<description>&#160; Credit Shutterstock As we all know, content is king and it plays an important role in search engine optimization (SEO). Having good content on each of your pages is also will make your website stand out among the others. It is also what searchengines like and always recommend keeping in practice to provide a reliable [...] Author information Joseph Cruz Joseph Gojo Cruz is working as a part time link builder at Philoutsource.</description>
<category>Search Engine Journal</category>
<dc:creator>Search Engine Journal</dc:creator>
<pubDate>Fri, 17 May 2013 21:15:20 GMT</pubDate>
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<title>What makes Coca-Cola the No-1 SuperBrand in Social Media?</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=71260</link>
<description>Who else has completed more than 80 years of Olympic Partnership with largest-ever activation? Which brand has ever covered more than 275,000 miles across 186 countries in 365 days? Who gets the credit for activating a campaign that made fan cast nearly 910,000 votes, almost 7.3 million sabotages and accounted for virtually 3 million YouTube [...] Author information Nick Carter Writer is associated with OSSMedia Ltd .,</description>
<category>Search Engine Journal</category>
<dc:creator>Search Engine Journal</dc:creator>
<pubDate>Fri, 17 May 2013 17:03:45 GMT</pubDate>
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<title>How is Social Media Changing Search Marketing?</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=71256</link>
<description>In this month's video segment I decided to compile several 30 second soundbytes from the recent Social Media Marketing World Conference. I asked several content creators what their thoughts were on how social media is changing search marketing. Highlights: How Social will impact the way people search (Andrea Vahl, Social Media Examiner) Why Social Media .</description>
<category>Search Engine Journal</category>
<dc:creator>Search Engine Journal</dc:creator>
<pubDate>Fri, 17 May 2013 13:58:05 GMT</pubDate>
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<title>Three Killer (and unfortunately most ignored) Link Building Ideas by @resultfirst</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=71236</link>
<description>Let's face it: authorship may have been bulldozing around for quite a while, but links are the most important ranking factor for search engines, still. SEOs are still buying links for their clients. High-authority sites are still selling do-follow sponsored links - Forbes was recently penalized for that (note, it's been penalized in the past [...] Author information Result First Ruchi Pardal is Director of ResultFirst , a firm that works on pay-for-performance model,</description>
<category>Search Engine Journal</category>
<dc:creator>Search Engine Journal</dc:creator>
<pubDate>Thu, 16 May 2013 20:36:47 GMT</pubDate>
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<title>Bid Wars - Why Overbidding Leaves You Vulnerable</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=71226</link>
<description>Auction-based ad serving is a clever idea that seems to have the best interests of both ad servers and advertisers in mind. Ads are ranked and costs are calculated according to simple, well-defined rules. But, as is often the case, even systems with a few simple rules can create some complicated situations. Most advertisers on [...] Author information Eric Smith Eric's bio: Eric Smith joined PPC Associates in September 2012.</description>
<category>Search Engine Journal</category>
<dc:creator>Search Engine Journal</dc:creator>
<pubDate>Thu, 16 May 2013 16:20:12 GMT</pubDate>
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<title>7 Unusual Link Building Tactics for Ecommerce Sites by @DholakiyaPratik</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=71219</link>
<description>There's no denying it: link building is hard, especially for Ecommerce sites. It takes a unique approach to find the hard links and pull ahead of your competitors. That's why we've compiled seven creative tactics for attracting and building links that don't get mentioned all too often, but are very powerful. Tactic #1 - Go [...] Author information Pratik Dholakiya Pratik Dholakiya is Director of SEO &amp; VP of Marketing at E2M Solutions,</description>
<category>Search Engine Journal</category>
<dc:creator>Search Engine Journal</dc:creator>
<pubDate>Thu, 16 May 2013 13:14:33 GMT</pubDate>
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<title>How to Combine Call and Conversion Tracking to Manage your Bidding More Effectively by @AndrewLolk</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=71218</link>
<description>In White Shark Media we have a lot of small business Clients who heavily rely on phone call leads generated via Google AdWords. This adds another facet to the aspect of managing your PPC account, as it does no longer just rely on your conversion data in the interface. When doing lead generation via AdWords, [...] Author information Andrew Lolk Andrew Lolk is the author of the 189-page free AdWords ebook The Proven AdWords Strategy .</description>
<category>Search Engine Journal</category>
<dc:creator>Search Engine Journal</dc:creator>
<pubDate>Thu, 16 May 2013 13:14:33 GMT</pubDate>
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<title>Quora Community Rules: A Starter Guide for Joining the Conversation by @virginianussey</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=71185</link>
<description>Anyone on Quora? Q&amp;A sites and discussion groups are a commonly encouraged tactic for demonstrating authority, growing community, and enhancing visibility. As a holistic online marketer, you're comfortable explaining the benefits and requirements of Quora participation to clients - or at least you can be if you read these guidelines for promotion in-line with community etiquette on Quora. [...] Author information Virginia Nussey Virginia Nussey blogs about SEO, PPC,</description>
<category>Search Engine Journal</category>
<dc:creator>Search Engine Journal</dc:creator>
<pubDate>Wed, 15 May 2013 16:42:02 GMT</pubDate>
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<title>Overlooked and Underappreciated: the Social Share Button Strategy by @rachel_andersen</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=71162</link>
<description>&quot;We view a behavior as more correct' to the degree that we see others performing it.&quot; When we see someone pioneering ahead of us, we assume the actions they're taking are safer or &quot;more correct.&quot; - &quot;Influence&quot;, Robert Cialdini At this point it is common knowledge among digital marketers that social share buttons are a critical [...] Author information Rachel Freeman Rachel Freeman works for the Portland based SEM agency Anvil Media, Inc .</description>
<category>Search Engine Journal</category>
<dc:creator>Search Engine Journal</dc:creator>
<pubDate>Tue, 14 May 2013 20:15:07 GMT</pubDate>
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<title>A Beginner's Guide to Unsuccessful Link Building</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=71156</link>
<description>Author's note: This is just a heads up that I have decided to exclude both the outreach process and content generation from this article for two main reasons. Firstly, they are both huge topics which are covered in far more depth, and detail, elsewhere than I could ever hope to do. Secondly, I'm approaching this [...] Author information Josh Hansen The post A Beginner's Guide to Unsuccessful Link Building appeared first on Search Engine Journal .</description>
<category>Search Engine Journal</category>
<dc:creator>Search Engine Journal</dc:creator>
<pubDate>Tue, 14 May 2013 17:08:58 GMT</pubDate>
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<title>BloomReach Launches Content Quality Metrics by @johnrampton</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=71155</link>
<description>BloomReach today released Continuous Quality Management (CQM) technology delivering ongoing web page quality visibility and management. If you haven't checked out BloomReach, they are a pretty sweet analytics software that helps customers analyze the long tail. CQM introduces four types of continuously updated quality metrics for every page managed by BloomReach including content, behavior, uniqueness and flux. CQM gives .</description>
<category>Search Engine Journal</category>
<dc:creator>Search Engine Journal</dc:creator>
<pubDate>Tue, 14 May 2013 17:08:58 GMT</pubDate>
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<title>5 Link Building Tactics that Buck the Content Marketing Trend by @DholakiyaPratik</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=71146</link>
<description>Content marketing is undoubtedly one of the most powerful ways to attract attention and build links in the modern era, but by no means is it the only option, nor is it necessarily always the best choice. In fact, placing too much emphasis on content can actually distract from what we should be doing most: [...] Author information Pratik Dholakiya Pratik Dholakiya is Director of SEO &amp; VP of Marketing at E2M Solutions,</description>
<category>Search Engine Journal</category>
<dc:creator>Search Engine Journal</dc:creator>
<pubDate>Tue, 14 May 2013 14:03:16 GMT</pubDate>
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<title>How To Enable Adsense Reporting in Analytics for Multiple Websites (Links &amp; Pictures) by @palla2009</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=71128</link>
<description>The reporting features of Adsense and Analytics have improved a lot in the past year. By integrating both the Google tools you can see data that will be resourceful and productive. One primary condition to enable Adsense reports in Analytics is that, both should be of same Google accounts. If you are not seeing any Adsense data [...] Author information Palla Romarao Palla Ramarao is a Microsoft enthusiast and writes about latest trendy Windows articles on his blog.</description>
<category>Search Engine Journal</category>
<dc:creator>Search Engine Journal</dc:creator>
<pubDate>Mon, 13 May 2013 20:21:51 GMT</pubDate>
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<title>How to Integrate Google+ Into Your Online Marketing Initiative by @jaysondemers</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=71105</link>
<description>Google+ is Google's social network and was launched in mid 2011. Although it took awhile to catch on in the social media marketing world, it's experienced considerable growth in its short existence. According to Forbes, Google+ had 343 active users at the end of 2012, which is second only to Facebook. As this network continues [...] Author information Jayson DeMers Jayson DeMers is the founder &amp; CEO of AudienceBloom , a Seattle-based SEO agency, as well as Crackerize.com ,</description>
<category>Search Engine Journal</category>
<dc:creator>Search Engine Journal</dc:creator>
<pubDate>Mon, 13 May 2013 11:39:32 GMT</pubDate>
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<title>How Your Domain Name Will Impact SEO &amp; Social Media Marketing</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=71095</link>
<description>When starting a new website, one of the first and most important decisions you have to make is choosing a domain name. That choice will impact the website's success in nearly every area, included search engine optimization (SEO) and social media marketing (SMM). Let's examine how a domain name impacts SEO and SMM and then [...] Author information Spencer Yao Spencer Yao is the owner of Small Business Domain, a online resource that provides advice reviews, comparisons,</description>
<category>Search Engine Journal</category>
<dc:creator>Search Engine Journal</dc:creator>
<pubDate>Sat, 11 May 2013 14:43:12 GMT</pubDate>
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<title>Escape from Google Manual Penalties</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=71078</link>
<description>&#160; &#160; &#160; There is something weird happening when I watch the movie &quot;Escape from New York&quot; by John Carpenter (1981): an impulse of rebellion that rises any time against injustices. Sometimes I feel alone against a post-apocalyptic black-hat world, and I feel like there are just a few people and a few strategies I [...] Author information Salvatore Capolupo The post Escape from Google Manual Penalties appeared first on Search Engine Journal .</description>
<category>Search Engine Journal</category>
<dc:creator>Search Engine Journal</dc:creator>
<pubDate>Fri, 10 May 2013 16:35:36 GMT</pubDate>
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<title>Beyond Search Rankings: Using SEO to Improve Site Optimization</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=71071</link>
<description>The evolution of search engine algorithms has added to the complexity of search engine optimization. More significantly, it has impacted the level of integration that is needed with other forms of Web optimization. SEOMoz has a great page that shows the updates year by year. Search engine optimization is no longer strictly about publishing quality [...] Author information Keith Trivitt Marc Purtell is director of SEO at performance marketing agency MediaWhiz ,</description>
<category>Search Engine Journal</category>
<dc:creator>Search Engine Journal</dc:creator>
<pubDate>Fri, 10 May 2013 13:14:50 GMT</pubDate>
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<title>How Facebook Graph Search Affects User Privacy</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=71067</link>
<description>As Facebook Graph Search is being rolled out to it user base, it's important to be aware of the &quot;searchable&quot; content you post. Public information is sure to show up in search queries and may create problems if you are posting content on Facebook that you don't necessarily want the world to see. In this [...] Author information David Wallace David Wallace, co-founder and CEO of SearchRank , is a recognized expert in the industry of search and social media marketing.</description>
<category>Search Engine Journal</category>
<dc:creator>Search Engine Journal</dc:creator>
<pubDate>Fri, 10 May 2013 11:34:13 GMT</pubDate>
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<title>Free Ways To Reach More People On Facebook</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=71045</link>
<description>It's been interesting to see the increase in social media ad spending as of late. A recent study based on a survey of over 500 online marketing and media professionals throughout the U.S. revealed that 64% of them planned to increase social media spending by as much as 10%! With over 650 million daily active [...] Author information Devin Harper Content Marketing Manager Devin Harper is the content marketing manager at Maple North , an internet marketing agency.</description>
<category>Search Engine Journal</category>
<dc:creator>Search Engine Journal</dc:creator>
<pubDate>Thu, 09 May 2013 13:56:52 GMT</pubDate>
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<title>7 Must Have Characteristics of a Corporate Brand Ambassador</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=71027</link>
<description>Introduction Today's competition among brands for a particular niche is really tough and challenging. If this is not addressed properly, you will find yourself in the midst of brand giants that will cover your brand's popularity. As an SEO professional, you should be able to find ways to deal with this and develop unique ways to stand out [...] Author information Venchito Tampon Venchito Tampon is the Founder of DigitalPhillippines.net.</description>
<category>Search Engine Journal</category>
<dc:creator>Search Engine Journal</dc:creator>
<pubDate>Wed, 08 May 2013 21:25:54 GMT</pubDate>
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<title>Money keywords? Amen.</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=71014</link>
<description>You've heard this before, but I doubt you were listening. It sounds obvious, but almost none of the advertisers who seek me for advice actually do it right. By focusing on the right keywords, you can dramatically increase your conversions and turn your campaigns into highly lucrative money making machines. Some of the most successful .</description>
<category>Search Engine Journal</category>
<dc:creator>Search Engine Journal</dc:creator>
<pubDate>Wed, 08 May 2013 17:09:21 GMT</pubDate>
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<title>Welcome Slobodan Manic to the SEJ Team!</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=71005</link>
<description>We are super excited to announce that Alpha Brand Media, Search Engine Journal's publisher, has a new CTO. Slobodan Manic is responsible for all things technical across the ABM network, including infrastructure solutions and custom development. Slobodan is taking over from Kevin Henrikson, co-founder of ABM, who has stepped aside in order to focus on his new role in [...] Author information John Rampton Managing Editor John Rampton is an entrepreneur,</description>
<category>Search Engine Journal</category>
<dc:creator>Search Engine Journal</dc:creator>
<pubDate>Wed, 08 May 2013 14:03:41 GMT</pubDate>
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<title>Self-Hosted WordPress Websites: A Few SEO Do's and Don'ts</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=71004</link>
<description>You could argue that an out-of-the-box, uncustomized WordPress installation is the most search engine-friendly CMS out there- but it is also the scarcest variety, rarely seen in the wild. And as soon as you install a theme or plugins that generate HTML code, your new hybrid may not play nice with search engines. Luckily, with [...] Author information Slobodan Manic WordPress developer at ThematoSoup As CTO of Alpha Brand Media ,</description>
<category>Search Engine Journal</category>
<dc:creator>Search Engine Journal</dc:creator>
<pubDate>Wed, 08 May 2013 14:03:41 GMT</pubDate>
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<title>How to Use Simple Math to Get Better Insights</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=70995</link>
<description>While presenting &quot;Reporting and Analyzing PPC Campaigns&quot; at SES New York last month, I noticed that many participants were interested in learning more about how to meticulously analyze campaign performance. In response, I have decided to write a series of posts that describe a few simple mathematical steps I have been using to analyze campaign [...] Author information Ping Jen Ping Jen is a Product Manager in the Microsoft Bing Ads Product Team.</description>
<category>Search Engine Journal</category>
<dc:creator>Search Engine Journal</dc:creator>
<pubDate>Wed, 08 May 2013 11:52:51 GMT</pubDate>
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<title>An Introduction to Naver and SEO in Korea</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=70985</link>
<description>Although Google dominates many of the local markets around the world, and is commonly known as the global search engine leader, there are places where it struggles to gain any form of traction. In South Korea, the biggest player in this space is Naver, and it hogs around 70% of the market, which is a larger share than [...] Author information Kenji Schautzer The post An Introduction to Naver and SEO in Korea appeared first on Search Engine Journal .</description>
<category>Search Engine Journal</category>
<dc:creator>Search Engine Journal</dc:creator>
<pubDate>Tue, 07 May 2013 20:42:22 GMT</pubDate>
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<title>Why Does SEO Take So Long?</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=70975</link>
<description>Why does SEO take so long? It's a question many frustrated business owners have asked again and again. It's a completely valid question-yet one that rarely gets answered to anyone's satisfaction. Here then, is a nuts-and-bolts answer to the question of why search engine optimization takes so much time. As you'll see, this frequently time-consuming process is [...] Author information Chris Sparks The post Why Does SEO Take So Long?</description>
<category>Search Engine Journal</category>
<dc:creator>Search Engine Journal</dc:creator>
<pubDate>Tue, 07 May 2013 16:30:50 GMT</pubDate>
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<title>Disable Google Accounts with &quot;Google Inactive Account Manager&quot; (needs picture)</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=70944</link>
<description>'Have you got a Google Account? Are you having an access to the various different services offered by Google? If yes is the answer to the above two questions then a third very important question arises, what is the fate of the documents in your account, emails sent or received, &amp; photos that you have [...] Author information Alan Smith lan Smith is an avid tech blogger with vast experience in various IT domains, currently associated with SPINX Inc. , Los Angeles,</description>
<category>Search Engine Journal</category>
<dc:creator>Search Engine Journal</dc:creator>
<pubDate>Mon, 06 May 2013 20:49:04 GMT</pubDate>
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