Search Engine Journal Latest search engine news blog articles from Search Engine Journal. http://www.seocentro.com/seo-archives/publisher/Search+Engine+Journal.html Search Engine Journal News Archive http://www.seocentro.com/cgi-bin/rss/go.pl?uid=57752 LinkAssistant is a part of the SEO PowerSuite and can help you with your link partner set-up and management. I recently tested out the software and I am going to breakdown some of its features and how the tool is used. LinkAssistant Features Helps users find link partners and find their contact info. LinkAssistant looks . Search Engines News SEO News Search Engine Journal Search Engine Journal Wed, 08 Feb 2012 19:33:13 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=57739 I love SEO tools. I'm always building or looking for really cool tools. With the demise of Yahoo Site explorer, a number of companies are attempting to fill the void, including SEOMoz, Majestic Tools and Link Research Tools. My favorite Yahoo replacement is a tool that you've probably never heard of: ahrefs. They offer 5 . Search Engines News SEO News Search Engine Journal Search Engine Journal Wed, 08 Feb 2012 17:24:46 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=57736 Although nearly every start-up and fledgling company battles to find new ways to monetize its users, Pinterest appears to have been secretly capitalizing on its customer base through the use of affiliate links. The two year-old social network site, which allows users to "pin" photos, recipes, and products to a "virtual pin-board," has quickly grown . Search Engines News SEO News Search Engine Journal Search Engine Journal Wed, 08 Feb 2012 16:33:22 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=57717 Over the past 15 years starting a new business has become easier than ever before. The daily dread of horrible bosses, annoying red tape and ringing alarm clocks that force you out of bed before God gets up is forever behind you as you make that long-awaited jump to start your own online business. Your . Search Engines News SEO News Search Engine Journal Search Engine Journal Wed, 08 Feb 2012 14:24:59 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=57674 About two months ago I wrote my first article for Search Engine Journal about getting your first job in SEO. Well now the dust has settled and I feel it is important to share what I have learned thus far during my young career in search marketing. This article will be broken down in halves . Search Engines News SEO News Search Engine Journal Search Engine Journal Tue, 07 Feb 2012 19:10:23 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=57661 While the smartphones market in Japan has only reached a 6% penetration rate compared to 31% in the United States and 30% in the United Kingdom the countries users are far more engaged with the devices they do own. The infographic shown below demonstrates the true impact smartphones have had on Japanese consumers. Among the . Search Engines News SEO News Search Engine Journal Search Engine Journal Tue, 07 Feb 2012 17:22:29 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=57654 For the ninth consecutive quarter, the fourth quarter of 2011 achieved strong year-over-year growth in online retail spending. The recent report, which was released by the leading online market researcher comScore, indicated a 14% increase in sales compared to the fourth quarter in 2010. Online retailers raked in an impressive $49.7 billion in sales. Also, . Search Engines News SEO News Search Engine Journal Search Engine Journal Tue, 07 Feb 2012 16:21:12 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=57635 This post is for Google Chrome users only. Apologies if you're using another browser! A man who dares to waste one hour of life has not discovered the value of life. -Charles Darwin Search marketers have a ton of processes to go through each day. From curating content, engaging in social media, tagging and sending . Search Engines News SEO News Search Engine Journal Search Engine Journal Tue, 07 Feb 2012 14:18:11 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=57602 A new study just released by the Chicago University's Booth Business School suggests that people find it more difficult to resist the urge to use Twitter or Facebook than to resist sex, sleep, cigarettes or alcohol. The study, which examined 205 German men and women between the ages of 18 and 85, concluded that social . Search Engines News SEO News Search Engine Journal Search Engine Journal Mon, 06 Feb 2012 20:25:23 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=57603 OptiMine is Bid Optimization Software that claims it "improves paid search results by 25 percent or more and backs up the results with the industry's only performance-based price guarantee." OptiMine is focused on maximizing the performance of paid search campaigns to achieve financial goals. Their strategy is to analyze the individual click, cost, conversion and . Search Engines News SEO News Search Engine Journal Search Engine Journal Mon, 06 Feb 2012 20:25:23 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=57587 Google's Matt Cutts answers a question about how SafeSearch works. The link Matt mentions is below the video. If you're a website owner and you think that your content is mistakenly being filtered by SafeSearch, you can let us know here: http://support.google.com/webmasters/bin/request.py?contact_type=safe_search. Search Engines News SEO News Search Engine Journal Search Engine Journal Mon, 06 Feb 2012 18:16:53 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=57576 I am a big believer that the term "link building" should be abolished and forever re-branded as "relationship building." Successfully creating and managing relationships is what will get you links, not sending out mass impersonal emails asking for links. Think of link building as networking - people are more likely to link to people they . Search Engines News SEO News Search Engine Journal Search Engine Journal Mon, 06 Feb 2012 17:10:13 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=57552 I've recommended from the beginning that businesses should use Google+, but with the launch of Search Plus Your World, the web marketer's game has changed' And getting that Google+ account is critical. But just having an account will not help you. You must optimize it to get the best results from Search Plus Your World. . Search Engines News SEO News Search Engine Journal Search Engine Journal Mon, 06 Feb 2012 14:30:57 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=57523 I'm sure you've seen those handy guides in magazines that tell you to eat 13 pretzels instead of 100 M&M's or taco pizza instead of taco salad. This is like that, only less delicious. (But reading, like celery, has negative calories!) Here are a few ideas to help you a) use your time more efficiently . Search Engines News SEO News Search Engine Journal Search Engine Journal Sun, 05 Feb 2012 19:14:16 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=57461 There are so many myths out there about Panda and what it means. This infographic from Single Grain makes it very easy for you to understand what Panda is, what can hurt your site, link building tips and offers suggestions on what to do if your website was affected. Search Engines News SEO News Search Engine Journal Search Engine Journal Fri, 03 Feb 2012 19:19:51 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=57453 When Twitter announced they were instituting a new censorship policy, the micro-blogging platform faced an immediate and severe backlash from the majority of the web community. Now, as a result of a previously announced change to the Blogger platform that was initially announced on January 9th, the Blogger platform has also come under scrutiny. The . Search Engines News SEO News Search Engine Journal Search Engine Journal Fri, 03 Feb 2012 18:13:15 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=57446 There are loads of companies, be it small or large, itching to dive into social media platforms. But before you jump into the water, you need to ask yourself 'do you really understand social media?' Please don't tell me "it's basically registering on twitter or create a Facebook page." No, it's definitely not. Although they . Search Engines News SEO News Search Engine Journal Search Engine Journal Fri, 03 Feb 2012 17:27:04 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=57413 Search Engines News SEO News Search Engine Journal Search Engine Journal Fri, 03 Feb 2012 14:12:04 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=57408 If there is any more dynamic and competitive marketing niche online than travel and hospitality, even the casual observer would have a hard time noticing it. If only there was a way to discern just where the many online business are headed. Well, maybe by noting some significant ones, along with their latest news, we . Search Engines News SEO News Search Engine Journal Search Engine Journal Fri, 03 Feb 2012 12:24:13 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=57367 Proctor and Gamble (NYSE:PG) made headlines with their recent cuts and pending layoffs. The reports have P&G cutting their marketing and 1,600 workers. Per the CEO Robert McDonald, "As we've said historically, the 9% to 11% range [for advertising as a percentage of sales] has been what we have spent' In the digital space, with . Search Engines News SEO News Search Engine Journal Search Engine Journal Thu, 02 Feb 2012 19:23:16 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=57349 See Part 1 and Part 2: What most applicants are lacking and Part 3: Rocking The Interview. The last question I asked our panel of SEO experts was "What is your best interview story Good, bad or funny?" Four of the five SEO experts told experiences of things that you should not do in an . Search Engines News SEO News Search Engine Journal Search Engine Journal Thu, 02 Feb 2012 17:14:50 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=57327 There seems to be some confusion when people talk about SEO strategies that could lead to problems for your own efforts'and your clients. What's interesting is this confusion seems to be created and sustained not by people who don't know what they are talking about, but the very people who should know what they are . Search Engines News SEO News Search Engine Journal Search Engine Journal Thu, 02 Feb 2012 14:20:12 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=57320 In addition to recently winning the Crunchie for Best New Startup of 2011, a new study by shareaholic is now indicating that Pinterest is driving more referral traffic than Google Plus, LinkedIn, and YouTube combined. The study, which examined aggregated data for over 200,000 web publishers with a reach of over 260 million unique monthly . Search Engines News SEO News Search Engine Journal Search Engine Journal Thu, 02 Feb 2012 13:16:34 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=57283 You can't get far online right now without coming across an article about Pinterest, the hot new visual bookmarking tool. Pinterest's growth is explosive, and content creators and "brands" are scrambling to figure out how to "leverage this channel" (hate the buzzwords). Most advice focuses on creating a presence on Pinterest and pinning your own . Search Engines News SEO News Search Engine Journal Search Engine Journal Wed, 01 Feb 2012 19:55:05 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=57269 Although seven technology giants from Silicon Valley requested the district court dismiss a lawsuit that alleges anti-poaching deals, U.S. District Judge Lucy H. Koh stated yesterday that the companies must defend themselves from the plaintiffs' complaints. The seven companies, Apple, Google, Intel, Adobe, Intuit, Lucasfilm, and Pixar, allegedly entered an illegal agreement to not recruit . Search Engines News SEO News Search Engine Journal Search Engine Journal Wed, 01 Feb 2012 18:22:32 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=57251 As someone that has been to several BlueGlass events I have to say that the experience is extremely rewarding on many levels. The size of the conference gives you the ability to hang out with a small group of people for long periods of time. You not only get a chance to get to know . Search Engines News SEO News Search Engine Journal Search Engine Journal Wed, 01 Feb 2012 17:15:44 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=57226 This is part one of three in a geeky Google Analytics version 5 series to help you get accustomed to the new Google Analytics and use the new neat reporting features to impress your clients and bosses. In the next article, I will share my top 6 new features in Google Analytics version 5. And . Search Engines News SEO News Search Engine Journal Search Engine Journal Wed, 01 Feb 2012 14:16:10 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=57173 Zendesk, the cloud-based help desk technology behind Groupon and Zappos, announced today its availability in the Google Chrome Web Store. Zendesk has two offerings on the Google Chrome Web Store. The first is the Zendesk Activity Stream that displays recent customer service activity on the computer desktop when new inquiries come in. Agents never have . Search Engines News SEO News Search Engine Journal Search Engine Journal Tue, 31 Jan 2012 19:31:24 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=57166 Well, Flowtown made a fantastic one and we want to share it with you. Now obviously many of us do not need this cheat sheet, but there are plenty of people that do! Like clients and parents. I have emailed this to many this morning. I also like the representation of audience sizes for clients. . Search Engines News SEO News Search Engine Journal Search Engine Journal Tue, 31 Jan 2012 19:00:35 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=57159 As early as tomorrow, Facebook is expected to file paperwork for an initial public offering (IPO). The social media giant is reportedly hoping to raise $10 billion on a valuation of $100 billion. According to many experts, Facebook's revenue, which eMarketer estimates was approximately $4.4 billion last year, is not high enough to warrant a . Search Engines News SEO News Search Engine Journal Search Engine Journal Tue, 31 Jan 2012 18:24:43 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=57150 Twitter announced changes in its privacy policies, which immediately raised concerns for freedom activists in addition to writers and reporters in other lands, who feel their ability to share stories, some that may be seen as 'controversial' by respective governments and authority figures, will be limited. The reaction comes at a sensitive time for most . Search Engines News SEO News Search Engine Journal Search Engine Journal Tue, 31 Jan 2012 17:38:28 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=57115 You did it! You got an interview at the SEO agency of your dreams! Since you've started reading this series you now know the main things they are looking for in a SEO , you've mastered the SEO skills that most are lacking, and now you just need to nail the interview. A big fear . Search Engines News SEO News Search Engine Journal Search Engine Journal Tue, 31 Jan 2012 14:12:45 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=57113 When asked about this acquisition Chris Winfield said, "I have known and worked with the team at Voltier for about 4 years (that's actually 28 in Internet time!) and I have always been so impressed by what they come up with. They are some of the most creative and inventive people I have ever known. . Search Engines News SEO News Search Engine Journal Search Engine Journal Tue, 31 Jan 2012 13:57:19 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=57060 When Google+ first hit the scene this past summer, I couldn't help but think about how the fledgling social network could eventually be monetized by Google. I do a lot of SEM work and know how powerful Google's AdWords platform is, as well as how much revenue it generates for Google. The AdWords platform generates . Search Engines News SEO News Search Engine Journal Search Engine Journal Mon, 30 Jan 2012 19:18:41 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=57043 While factors like local relevance, link building and trust seem to get all the attention these days, there are some ranking factors that you need to learn how to use effectively if you want to become a top-notch SEO. The following ranking factors have proven to be equally important to the other factors. In fact, . Search Engines News SEO News Search Engine Journal Search Engine Journal Mon, 30 Jan 2012 17:25:51 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=57033 I have heard so many crazy things about Klout and I am seeing the same myths repeated over and over again. So, I asked some of the leaders in our industry some questions related to the Klout myths I see often. I highly suggest that those that are doing SEO, social media and also those . Search Engines News SEO News Search Engine Journal Search Engine Journal Mon, 30 Jan 2012 14:10:57 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=57029 In a blog post late last week, Twitter announced plans to begin censoring users' tweets within certain countries. The censorship policy, which the company has stated is reactive only, will not filter tweets before they appear on Twitter. Instead, after Twitter receives what they view as a valid and applicable legal request concerning a specific . Search Engines News SEO News Search Engine Journal Search Engine Journal Mon, 30 Jan 2012 13:24:41 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=56977 The following video was done by Rand Fishkin of SEOmoz. He has some fantastic tips on how you can help the boring pages of your site rank better. Search Engines News SEO News Search Engine Journal Search Engine Journal Fri, 27 Jan 2012 19:47:06 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=56967 There is a common misconception about the return on investment (ROI) via social media. For reasons most of us do not understand, Social Media has been classified primarily as a marketing tool by many. Because of this misconception at the foundation of a social media strategy, calculating actual ROI can be a circuitous and inexact . Search Engines News SEO News Search Engine Journal Search Engine Journal Fri, 27 Jan 2012 18:25:03 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=56954 The following infographic is by Dan Zarrella of HubSpot. This IG a lot of great recommendations if you are looking to increase your clicks on Twitter. I especially liked the suggestions on using words correctly and the use of action words. I guess I will be tweeting more on the weekends too. To find out . Search Engines News SEO News Search Engine Journal Search Engine Journal Fri, 27 Jan 2012 17:23:13 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=56923 To most PPC marketers, the Facebook paid ads program represents an ideal marketing opportunity. Finally, you aren't limited to targeting your ads based on geographic location and time of day alone (I'm looking at you, Google Adwords!). In fact, if you wanted to run a campaign targeting 16 year old boys in San Francisco who . Search Engines News SEO News Search Engine Journal Search Engine Journal Fri, 27 Jan 2012 14:23:35 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=56921 On Thursday afternoon, Google+ announced that the rapidly growing social network is now available to teens ages 13 and up. Although minors can sign up for and use Google+, the social network also introduced new privacy and security changes designed to protect underage users. Bradley Horowitz, Google's VP of products, said the following of the . Search Engines News SEO News Search Engine Journal Search Engine Journal Fri, 27 Jan 2012 13:21:57 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=56869 The larger your social media following, the greater your potential reach online. It's this statement that leads so many businesses to work to increase the number of fans and followers they have. Having a large social media following is only part of the equation though. The other part is making sure those followers are active; . Search Engines News SEO News Search Engine Journal Search Engine Journal Thu, 26 Jan 2012 19:19:22 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=56853 Next in our series of finding what top SEO agencies are looking for when hiring, we ask our panel of experts "What skills are most people you interview lacking?" Here is what they had to say. Ash Buckles Google + | Twitter Technical programming/scripting experience. Having a clear understanding of how web servers operate, . Search Engines News SEO News Search Engine Journal Search Engine Journal Thu, 26 Jan 2012 17:11:10 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=56830 When it comes to targeting search engines to reach international markets, we're going to have to do things a little differently. As we expand our horizons we begin to form connections with those who not only speak different language but bring a whole set of different cultural expectations to their business dealings online. There are . Search Engines News SEO News Search Engine Journal Search Engine Journal Thu, 26 Jan 2012 14:22:07 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=56826 Yesterday, Google launched its new Public Alerts page, which provides emergency information and warnings related to floods, tornadoes, winter storms, earthquakes, and other natural disasters. The information for this innovative project is provided by the US National Oceanic and Atmospheric Administration (NOAA), the National Weather Service, and the US Geological Survey (USGS). A user that . Search Engines News SEO News Search Engine Journal Search Engine Journal Thu, 26 Jan 2012 13:20:25 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=56784 Some people would like you to think blogging as we know it is over. They share the eye-popping numbers for Tumblr's growth, for example: 355 million unique visitors per month, and 400 million pageviews per day. And it's true that Twitter and Facebook have lead many people away from blogging. But publishing content on a . Search Engines News SEO News Search Engine Journal Search Engine Journal Wed, 25 Jan 2012 19:13:10 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=56778 The Wall Street Journal recently published an article that provides additional details of last year's sting operation against Google AdWords. The federal investigation, which alleged that Google was aware of online pharmacies illegally selling drugs such as Steroids, HGH, Oxycontin, and Ritalin to individuals without prescriptions, used a convicted felon by the name of David . Search Engines News SEO News Search Engine Journal Search Engine Journal Wed, 25 Jan 2012 18:11:29 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=56771 Can You Tell Us About Your Current Job? I'm the Senior Search Strategist at Team Detroit. We're a full service agency owned by WPP. I spend the majority of my time working on Ford, Lincoln and Ford's other online properties. Our team deals with everything from high level strategy down to creating META data. In addition . Search Engines News SEO News Search Engine Journal Search Engine Journal Wed, 25 Jan 2012 17:25:15 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=56749 Over the past few months I have been concentrating on improving my time management skills with the introduction of a number of different tools and processes. During that time I noticed CRM software becoming more integrated with online marketing tools and wanted to share those with you. Online Marketing CRM Integration Using CRM tools, like Workbooks . Search Engines News SEO News Search Engine Journal Search Engine Journal Wed, 25 Jan 2012 14:10:19 GMT