Search Engine Watch Blog Latest search engine news blog articles from Search Engine Watch Blog. http://www.seocentro.com/seo-archives/publisher/Search+Engine+Watch+Blog.html Search Engine Watch Blog News Archive http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10013 Richard Stokes, the founder of search marketing firm AdGooroo, has announced the publication of his new book, Mastering Search Advertising â€" How the Top 3% of Search Advertisers Dominate Google AdWords . In the book, Stokes walks through the basics of setting up a PPC campaign and uses graphs and case studies to demonstrate successful marketing strategies. Search Engines News SEO News Search Engine Watch Blog Search Engine Watch Blog Tue, 19 Aug 2008 18:23:19 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10011 Want to search Google for results that don't include sites under the Google umbrella? Try Google Minus Google . The site shows YouTube -less, Knol -less, and Blogger-less results. The site was started by Finnish blogger Timo Paloheimo, who was inspired by an article in the New York Times asking the question, Is Google a Media Company? Paloheimo claims he received 3,000 visits the very first day. via NYT Related Reading: Is Google Becoming a Portal? Search Engines News SEO News Search Engine Watch Blog Search Engine Watch Blog Tue, 19 Aug 2008 18:05:31 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=9998 Over the weekend, Microsoft rolled out an update to adCenter. The update released new credit card options for users. One of the changes has to do with paying your adCenter bill. Now you can pay an outstanding balance anytime - not just during the regular monthly payment. Another change has to do unused credit cards. You're now able to remove credit cards that you're not using for adCenter payments. Last but not least, Search Engines News SEO News Search Engine Watch Blog Search Engine Watch Blog Tue, 19 Aug 2008 15:16:40 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=9999 Earlier this year, Yahoo launched a content discovery and voting site that it dubbed Yahoo Buzz . The content was only collected from select publishers. Now, that all has changed. Last night, Yahoo opened up Buzz to all publishers. Kind of like Technorati, you can now submit your site content as well as place Buzz buttons on your site. Yahoo says sites saw their traffic soar as a result of being Buzzed. The site has already seed 5 million members, Search Engines News SEO News Search Engine Watch Blog Search Engine Watch Blog Tue, 19 Aug 2008 15:16:40 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=9996 Friendster has today announced the deployment of the OpenSocial API. Friendster is encouraging developers to make use of the API to reach its 75 million members. Google launched OpenSocial, a set of APIs, last fall . Earlier this month, Friendster named Richard Kimber, former regional managing director of South Asia for Google, as its new CEO . "With widespread support throughout the industry, OpenSocial has become a de facto standard for developers of social applications. Search Engines News SEO News Search Engine Watch Blog Search Engine Watch Blog Tue, 19 Aug 2008 14:44:08 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=9992 WebTrends estimates that $4.5 million will be wasted in search advertising this year. That's why they're launching a new service: Ad Director. Debuting at SES San Jose , Ad Director uses self-learning technology to optimize millions of combinations of keywords, landing pages and ads across the major search networks. WebTrends says that companies using the solution have seen their return on ad spend increase an average of 44 percent. Search Engines News SEO News Search Engine Watch Blog Search Engine Watch Blog Tue, 19 Aug 2008 14:26:18 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=9991 The Web Analytics Association has announced the addition of Yahoo's Dennis Mortensen to their board of directors . Mortensen is Director of Data for the Sunnyvale search engine, arriving there from IndexTools, which was acquired by Yahoo earlier this year . He will serve through 2010. WAA Chairman Jim Sterne said, "Dennis Mortensen is a pioneer and expert in the Web Analytics industry, having worked in the field of internet analysis and statistics since 1996. Search Engines News SEO News Search Engine Watch Blog Search Engine Watch Blog Tue, 19 Aug 2008 14:09:57 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=9990 With students everywhere preparing to go back to school, now is a good time to (re)visit SEO's foundational principles. In today's Au Natural column, " Search Engine Optimization: Back to Basics ," Mark Jackson is teaching SEO 101, and class is now in session. Search Engines News SEO News Search Engine Watch Blog Search Engine Watch Blog Tue, 19 Aug 2008 13:52:09 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=9987 If you're a small business owner, it can be difficult to juggle your responsibilities. In today's small business SEM column, " SEM Success In 10 Minutes A Day ," Carrie Hill gives you 10 search marketing tips that take just 10 minutes a day or less. Search Engines News SEO News Search Engine Watch Blog Search Engine Watch Blog Tue, 19 Aug 2008 13:19:17 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=9982 There have already been more than 65 news articles and blog posts from SES San Jose 2008 â€" and it's just Day 1 of the conference. Looking through the event coverage, here are the top stories for those of you who are trying to keep up with the latest news and developments. SES San Jose: Kevin Ryan WebProNews spoke with Kevin Ryan at SES San Jose 2008! Watch the first video of the conference. Search Engines News SEO News Search Engine Watch Blog Search Engine Watch Blog Tue, 19 Aug 2008 06:29:41 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=9981 There will be more coverage of SES San Jose posted very soon but in the meantime please enjoy this smorgasborg of pre-SES San Jose blog coverage! Click to read the rest of this post. Search Engines News SEO News Search Engine Watch Blog Search Engine Watch Blog Tue, 19 Aug 2008 04:34:47 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=9939 After a summer of high gas prices, Carmax.com is helping consumers find used cars that are easier on the wallet. They've launched a new search feature that allows car shoppers to search their inventory by MPG or miles per gallon. They've also added an MPG "quick link" feature, enabling site visitors to click on available cars that reach over 30 mpg. "Since gas prices remain high, people are looking for vehicles that offer better fuel efficiency," said Ann Yauger, Search Engines News SEO News Search Engine Watch Blog Search Engine Watch Blog Mon, 18 Aug 2008 15:49:56 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=9937 HelloMetro has also won trademark approval for the term Hyperlocal. HelloMetro now uses the term to describe their search results on HelloLocal.com and hopes to maximize the term in the internet advertising space. If the industry isn't careful, even more of these widely used terms could also become trademarked. Earlier this year, we learned that Jason Gambert applied to trademark 'SEO.' Many marketers took the opportunity to address the U.S. Search Engines News SEO News Search Engine Watch Blog Search Engine Watch Blog Mon, 18 Aug 2008 15:35:09 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=9934 Facebook competitor ConnectU's co-founder twins, Cameron and Tyler Winklevoss, placed 6th in men's pair rowing in the 2008 Beijing Olympics. Their time was 7:05.58 on a 2,000-meter course. Australia won the gold with a time of 6:37.44. How they find time to train and run a startup is beyond me. The Winklevoss twins along with co-founder Divya Narendra are suing Facebook for stealing their idea. The three recruited Facebook founder Mark Zuckerburg during their time at Harvard. Search Engines News SEO News Search Engine Watch Blog Search Engine Watch Blog Mon, 18 Aug 2008 14:59:38 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=9932 If you want to go global or develop your content in other languages , you're likely in need of a good translator. But just copying and pasting text into an online translation page isn't going to do the job. You need human intelligence that knows the culture of the audience you're aiming to reach. Rosetta Translation is looking to serve that need by launching website localization services. Rosetta defines this service as "process that makes a website accessible, Search Engines News SEO News Search Engine Watch Blog Search Engine Watch Blog Mon, 18 Aug 2008 13:53:04 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=9930 VeriSign has announced that their SSL certificates will now support International Domain Names (IDN). These domain names display website addresses in local language characters such as Kanji symbols in Japan. This will come as welcome news to those who are looking to globalization marketing efforts or developing a multi-lingual site . "Internationalized domain names are gaining traction with the introduction of IDN-enabled browsers like Internet Explorer 7 and Firefox, Search Engines News SEO News Search Engine Watch Blog Search Engine Watch Blog Mon, 18 Aug 2008 13:36:49 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=9905 "Yayyy!! I will be covering the big Search Engine Strategy Conference 2008 in San Jose! Check back for the best of the best events and while you are in San Jose follow me on Twitter for the latest SES events info ! Webmoxy email:webmoxy@gmail.com are now "Our Events"! Quick Overview : Monday, August 18 : 1:30 â€" 2:30 pm Orion Keynote Panel and SES Awards 4:30 â€" 5:30 pm Orion Keynote Panel and SES Awards 8:00 - Midnight IMCharity Event! Search Engines News SEO News Search Engine Watch Blog Search Engine Watch Blog Sun, 17 Aug 2008 01:23:32 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=9897 If you are coming to SES San Jose next week, there are several special events in the evenings - after the conference wraps up each day - that you won't want to miss. The first is The Internet Marketer's Charity Party , which is raising money for the Children's Hospital of Aurora, CO, and the Leukemia & Lymphoma Society. The party starts at 8:00 p.m. Monday evening and is being held at the Agenda Lounge, which is located at 399 1st Street. Donations are $40. Search Engines News SEO News Search Engine Watch Blog Search Engine Watch Blog Sat, 16 Aug 2008 00:04:20 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=9889 Jamie Welsh, the founder and CEO of 10% Solution , will be speaking at the session on "Non-Profits & Socially-Responsible Companies With Global Interests in a 2.0 World" during next week's SES San Jose . 10% Solution is a social responsibility certification and consulting company. In a previous life Jamie was a highly accomplished executive with a diverse background in, ISO certifications, process consulting, marketing, organizational management and software development. Search Engines News SEO News Search Engine Watch Blog Search Engine Watch Blog Fri, 15 Aug 2008 20:27:46 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=9877 Google is now offering AdSense for Feeds, after announcing that Feedburner would not be accepting any more applications to the Feedburner Ad Network . No official announcement has been made, but many publishers are able to access the feature in their AdSense accounts. I was able to do so with mine. Search Engines News SEO News Search Engine Watch Blog Search Engine Watch Blog Fri, 15 Aug 2008 15:15:41 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=9876 Google was the recipient of 70.77% of U.S. searches in July 2008, up from 69.17% in June , according to Hitwise. Yahoo and Microsoft continued to drop, at 18.65% and 5.36% respectively. Ask.com dropped month-over-month but gained year-over-year, coming in at 3.53%. Search Engines News SEO News Search Engine Watch Blog Search Engine Watch Blog Fri, 15 Aug 2008 14:43:16 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=9869 While not yet complete, AOL has confirmed that they will acquire SocialThing . The FriendFeed competitor is still in private beta. No word on the price for the acquisition, but expect it to be small. Still, AOL seems to be going after the social media world, having recently acquired social network Bebo for $850 million . Bebo has 40 million users, doubling AOL's media reach via the acquisition. Search Engines News SEO News Search Engine Watch Blog Search Engine Watch Blog Fri, 15 Aug 2008 13:39:42 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=9868 Two days ago, we brought you news that Ex-Googler Ben Ling was leaving Facebook . Now, we know where he's headed - back to Google. Ling will be taking on the difficult task of monetizing YouTube , Google's popular online video sharing site ( acquired in 2006 for $1.65 billion ). Search Engines News SEO News Search Engine Watch Blog Search Engine Watch Blog Fri, 15 Aug 2008 12:50:54 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=9867 In accordance with the terms of the settlement with Carl Icahn , Yahoo has added two more board members to complete the expansion to 11. Frank Biondi and John Chapple, who previously were members of Icahn's proxy board , have been appointed just two weeks after Icahn's appointment was made official. 8 of Yahoo's previous board stayed on for the deal. Here's the lowdown on the new dudes: Frank Biondi has served as senior managing director of WaterView Advisors LLC, Search Engines News SEO News Search Engine Watch Blog Search Engine Watch Blog Fri, 15 Aug 2008 12:36:09 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=9865 We've seen a natural progression from back rooms to boardrooms - from the basement to the mainstream. SEO has not simply shed its dubious roots; it has become a legitimate, reputable component of a proper client marketing mix. In today's SEM agency issues column, " The Evolution of SEO ," William Flaiz outlines the continuing growth of search marketing. Search Engines News SEO News Search Engine Watch Blog Search Engine Watch Blog Fri, 15 Aug 2008 12:19:56 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=9866 If you need some lift, start dropping pages into Google Knol and Google pages. They show up in the organic results faster than you can get them through Webmaster Central. In today's SEM Crossfire column, " Google SERP Bias? Google Knols Best ," Frank Watson and Chris Boggs discuss the limitations of Google's algorithms, and its hypocritical stances on some web spam topics. Search Engines News SEO News Search Engine Watch Blog Search Engine Watch Blog Fri, 15 Aug 2008 12:19:56 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=9847 In a battle for universal search engine foosball domination, Google and Yahoo are meeting in a clash of the titans at SES San Jose . Microsoft has also been invited, and is trying to put together a team. This could determine the future of the search industry (well foosball-wise at least). So come to the Networking Cocktail Reception on Tuesday. Play will start as close to 5:15 PM as possible, so we can get the games done prior to the end of the reception. Bring your cameras, Search Engines News SEO News Search Engine Watch Blog Search Engine Watch Blog Thu, 14 Aug 2008 20:51:09 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=9839 As people returned to work on Monday after the first weekend of the Beijing Olympic games, many went online to keep track of events as they unfold, according to Nielsen Online. Traffic to NBC's Olympics video site jumped a whopping 85% on the first day of the work week, while other sites enjoyed a nice boost as well. Yahoo's unique audience nearly doubled to its Olympics site on Monday, helping it top the list of most trafficked Olympics sites for August 11. Search Engines News SEO News Search Engine Watch Blog Search Engine Watch Blog Thu, 14 Aug 2008 16:13:00 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=9831 Zillow, a vertical search engine aimed at the real estate market, has announced the launch of Showcase Ads, geo-targeted ads for realtors and other real estate advertisers. Within a given zip code, advertisers can buy 25, 50, 75, or 100 percent of the ads, giving them the ability to target just the local areas they are interested in selling to. Showcase Ads will have a different pricing structure than Zillow's other local ad offering - EZ Ads. Search Engines News SEO News Search Engine Watch Blog Search Engine Watch Blog Thu, 14 Aug 2008 13:48:23 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=9830 Google AdSense has expanded the availability of its Video Units to include support for 3 more languages and 4 more countries. The languages are: French German Spanish The countries are: Brazil Germany India Mexico Previously , video units were available in English and Japanese to users in Australia, Canada, France, Ireland, Italy, Japan, Netherlands, New Zealand, Poland, Spain, United Kingdom, and the United States. Search Engines News SEO News Search Engine Watch Blog Search Engine Watch Blog Thu, 14 Aug 2008 13:32:11 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=9805 If you've been keeping up with the conflict in South Ossetia, perhaps you were curious about where the contentious events were occurring. I hope you ended up at Microsoft's Live Search Maps, because it is the only map of the top 5 search engines that could find both Tskhinvali, South Ossetia's self-declared capital, as well as Abkhazia, another separatist region where Russia has opened a second front. Search Engines News SEO News Search Engine Watch Blog Search Engine Watch Blog Wed, 13 Aug 2008 18:08:47 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=9801 Google has added a "Places" Layer to Google Earth. Content from Wikipedia, Panaramio, YouTube and the Google Earth community have been wrapped up into a "single, multifaceted layer." The Places layer is found in the Geographic Web layers section on Google Earth. Meanwhile, Google is also addressing the difficulty of mapping in tumultuous regions of the earth, such as the countries along the southern Russian border that were previously states in the former Soviet Union. Search Engines News SEO News Search Engine Watch Blog Search Engine Watch Blog Wed, 13 Aug 2008 16:57:39 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=9800 If you're looking for drama, go watch the Olympics or an episode of the Hills. Ex-Googler Ben Ling is leaving Facebook, but it's not for any rumored internal squabbles. Instead, he's got a new opportunity on deck that is apparently great enough to leave the hottest social network in the world right now. I don't know what opportunity is out there for a guy with Google and Facebook experience, but it had better be a doozy. Search Engines News SEO News Search Engine Watch Blog Search Engine Watch Blog Wed, 13 Aug 2008 16:08:42 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=9797 For a long time, I have been befuddled as to why I must log-in to Google Analytics when I'm already logged into Gmail in the same browser. Now, Google is claiming they have streamlined the process. If you're signed into your Google account, all you have to do when you arrive at the Analytics page is click on a bright blue button that says "Access Analytics." This is not truly an improved, Search Engines News SEO News Search Engine Watch Blog Search Engine Watch Blog Wed, 13 Aug 2008 15:52:26 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=9790 Just 3 months after acquiring the assets of the Safari search plug-in, Inquisitor , Yahoo is announcing updates to the add-on. Using the recently launched BOSS technology , Inquisitor is now faster in providing Yahoo results. Eight additional languages can use Inquisitor now, as well. They are Japanese, Korean, Traditional Chinese, Spanish, Portuguese, French, Italian, and German. The Inquisitor client got a fresh redesign and so did the home page for the plug-in. Search Engines News SEO News Search Engine Watch Blog Search Engine Watch Blog Wed, 13 Aug 2008 15:04:58 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=9788 Want a souped-up analytics package that allows you to track individual users, and potentially interact with them in real time? In today's Web analytics and ROI column, " Real-Time Analytics with Woopra ," Eric Enge explains why Woopra may be exactly what you're looking for. Search Engines News SEO News Search Engine Watch Blog Search Engine Watch Blog Wed, 13 Aug 2008 14:50:13 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=9787 Search advertising tools have been unhappily married to search providers since they first appeared on the scene. But there's new hope for search marketers. In today's Searching for Meaning column, " Search Ad Tools Help Manage Complexity ," Kevin Ryan notes that increasing consolidation and acquisition of search advertising tools by big holding companies is slowly opening a window of opportunity for independent providers. Search Engines News SEO News Search Engine Watch Blog Search Engine Watch Blog Wed, 13 Aug 2008 14:50:12 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=9786 The new book, "Always Be Testing: The Complete Guide to Google Website Optimizer," is hot off the press. Written by Bryan Eisenberg and John Quarto-vonTivadar, with contribution from Lisa T. Davis, the book will help you understand how to set up website optimization tests and improve your conversion rates. And, if you are going to SES San Jose next week, head over to the "Pay Per Conversation" session on Monday, Aug. 18 at 11:15 a.m. and get Bryan to sign a copy of the book, Search Engines News SEO News Search Engine Watch Blog Search Engine Watch Blog Wed, 13 Aug 2008 14:50:11 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=9784 With the onslaught of the iPhone and the increasing popularity of mobile search and social networking, platforms that aid the development of location-based applications are highly useful to the process. Yahoo is throwing its hat into the ring with the release of a new open source program, FireEagle. Yahoo sees FireEagle as making geo-location apps easier for developers by eliminating the need to build the location-aware infrastructure. Search Engines News SEO News Search Engine Watch Blog Search Engine Watch Blog Wed, 13 Aug 2008 13:42:04 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=9764 On Friday, Aug. 22, SES San Jose is offering half a dozen Search Engine Marketing (SEM) Training Workshops . Two of them are being offered by the SEMPO Institute: "Successful SEO: The Essential Elements - Part 1 and Part 2." (I should disclose that SEMPO is a client, but I'm also teaching a half-day SEO training class that is being held at the same time as Part 1 of the SEMPO Institute's full-day workshop. Search Engines News SEO News Search Engine Watch Blog Search Engine Watch Blog Tue, 12 Aug 2008 19:08:31 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=9761 comScore has released data showing explosive growth rates for social networking sites Facebook and Hi5 globally, with 153% and 100% respectively. With worldwide social networking growth rates at 25%, that certainly is a big piece of the pie. Facebook's biggest percentage growth came in Latin America, at a whopping 1055%. Meanwhile, Facebook added the most members in Europe, at 27 million newbies. This should come as welcome news to Microsoft, Search Engines News SEO News Search Engine Watch Blog Search Engine Watch Blog Tue, 12 Aug 2008 17:27:37 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=9752 Broadband subscriptions dropped 51% since last year, according to data released by Leichtman Research Group. Only 887,000 subscribers were added to a group of companies comprising 94% of the market. Cable companies accounted for 670,000 of those additional subscriptions. The numbers also seem to support research from the University of Minnesota suggesting that internet traffic growth claims by the cable companies and other internet service providers are largely overblown. Search Engines News SEO News Search Engine Watch Blog Search Engine Watch Blog Tue, 12 Aug 2008 14:47:25 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=9751 Google has released its cryptography toolkit, KeyCzar, into open source. They hope the move aids developers in conducting the difficult task of providing solid security on their web sites. "Cryptography is notoriously hard to get right and if improperly used, can create serious security holes. Common mistakes include using the wrong cipher modes or obsolete algorithms, composing primitives in an unsafe manner, hard-coding keys in source code, Search Engines News SEO News Search Engine Watch Blog Search Engine Watch Blog Tue, 12 Aug 2008 14:32:46 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=9748 MIVA, who yesterday rejected an acquisition bid from online video search engine blinkx , has posted a $6.5 million loss for the second quarter of 2008. MIVA CEO and President Peter Corrao tried to keep things in perspective for shareholders and Wall Street: "The most recent quarter has been a transitional one for our business. We are encouraged by the results of the growth initiatives that we've been working towards, Search Engines News SEO News Search Engine Watch Blog Search Engine Watch Blog Tue, 12 Aug 2008 13:24:48 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=9723 Yahoo has announced that it will be offering an opt-out function for customized advertising to searchers by the end of the month. The announcement comes as Yahoo has responded to a Congressional letter seeking information about data collecting and online advertising practices. You can read Yahoo's full response here . Google has also responded to the letter with features expected to be rolled out in the future. One feature is ad capping, Search Engines News SEO News Search Engine Watch Blog Search Engine Watch Blog Mon, 11 Aug 2008 17:24:45 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=9722 Online publishers are increasingly turning to ad networks to sell unused inventory, according to a study released by the International Advertising Bureau (IAB) and Bain & Company. In 2007, ad network accounted for 30% of total ad impressions, up fro 5% in 2006. Two reasons were given for the growth: Interviews with online publishers, conducted as part of the study, Search Engines News SEO News Search Engine Watch Blog Search Engine Watch Blog Mon, 11 Aug 2008 16:53:48 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=9718 Analytics firm Covario says Yahoo gained paid search advertising at the expense of Google in the second quarter of 2008. Covario also said that paid search has gone through a "compression" period, where growth has declined from 52% to 43%. "Our client roster inspired us to launch this analysis series due to our customers' unique positions in the advertising ecosystem â€" they are US-based, but also global in the scope regarding their paid search advertising programs, Search Engines News SEO News Search Engine Watch Blog Search Engine Watch Blog Mon, 11 Aug 2008 15:30:46 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=9717 Ask.com parent company IAC announced last November that they would spin off four of their properties and become 5 separate companies . The other four companies will be HSN, Inc., Interval Leisure Group, Inc., Ticketmaster and Tree.com, Inc. Now, Reuters is reporting the split will occur on August 21. Meanwhile, the NASDAQ has advised IAC that 'when-issued' trading will begin for the five companies tomorrow at the opening bell. Search Engines News SEO News Search Engine Watch Blog Search Engine Watch Blog Mon, 11 Aug 2008 14:57:58 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=9715 Last week, online video search engine blinkx, apparently feeling inspired by Microsoft, made an unsolicited bid to acquire online advertising company, MIVA . MIVA has responded by saying Thanks but No Thanks. Here's the official word: "After careful evaluation, the MIVA Board believes that blinkx's proposal significantly undervalues MIVA's assets, including our technology, brand recognition and network," said Larry Weber, MIVA's Chairman of the Board. Search Engines News SEO News Search Engine Watch Blog Search Engine Watch Blog Mon, 11 Aug 2008 14:40:12 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=9712 SES San Jose 2008 gets underway in a week. One of the sessions on Day 1 that may draw a crowd is the one on Video Search Engine Optimization (VSEO). To give you a sneak preview of the session, Byron Gordon of SEO-PR interviewed Matthew Scheybeler, the CTO of blinkx, who will be one of the speakers. Byron asked Matt about how to classify a video in its many parts to enable more viewers to find the video of their choice. Search Engines News SEO News Search Engine Watch Blog Search Engine Watch Blog Mon, 11 Aug 2008 14:06:12 GMT