Search Engine Watch Blog Latest search engine news blog articles from Search Engine Watch Blog. http://www.seocentro.com/seo-archives/publisher/Search+Engine+Watch+Blog.html Search Engine Watch Blog News Archive http://www.seocentro.com/cgi-bin/rss/go.pl?uid=57779 Google abused its trust and misused its power when it blacked out its logo and encouraged its millions of users base to "Tell Congress: Please don't censor the web!" At least according to the Recording Industry Association of America's CEO. Search Engines News SEO News Search Engine Watch Blog Search Engine Watch Blog Wed, 08 Feb 2012 22:12:22 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=57770 The Electronic Privacy Information Center (EPIC) is suing the U.S. Federal Trade Commission in the hopes of stopping the new Google privacy policy, which is set to become effective March 1. The complaint was filed today in federal district court. Search Engines News SEO News Search Engine Watch Blog Search Engine Watch Blog Wed, 08 Feb 2012 21:41:33 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=57756 The mobile version of Chrome runs on smartphones or tablets with Android 4.0 Ice Cream Sandwich or above. Although Chrome for Android was designed from the ground up for mobile devices, it has many of the same features of the desktop version. Search Engines News SEO News Search Engine Watch Blog Search Engine Watch Blog Wed, 08 Feb 2012 19:48:34 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=57737 Oakland A's General Manager Billy Beane talked baseball, metrics, and people calling him crazy, with an audience of search marketers and corporate executives in a keynote yesterday at Covario's InflectionPoint 2012 conference in California. Search Engines News SEO News Search Engine Watch Blog Search Engine Watch Blog Wed, 08 Feb 2012 16:48:45 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=57719 Simple PPC split testing can provide market insights that allow you to connect deeply and powerfully with your prospects. All that's required is a willingness to think, wonder, and ask. Here are two questions to jump-start your own deep curiosity. Search Engines News SEO News Search Engine Watch Blog Search Engine Watch Blog Wed, 08 Feb 2012 14:40:23 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=57716 Some metrics will be completely eliminated; others are being replaced by metrics added to the Graph API. If you haven't already stopped using the deprecated metrics, you probably have your work cut out for you to quickly get the updates in place. Search Engines News SEO News Search Engine Watch Blog Search Engine Watch Blog Wed, 08 Feb 2012 13:54:07 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=57714 Apple is the king of mobile. With an expanding market share, Apple is poised to break records yet again in 2012; though they must improve their iAd inventory to compete with Google. Here are the implications for mobile marketers. Search Engines News SEO News Search Engine Watch Blog Search Engine Watch Blog Wed, 08 Feb 2012 12:32:03 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=57708 Google believes that we can solve some of the world's greatest problems by working together. We Solve for X appears to be more focused on global problems, using them as opportunities to encourage "moonshot" thinking. Search Engines News SEO News Search Engine Watch Blog Search Engine Watch Blog Tue, 07 Feb 2012 22:56:17 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=57698 A minor update to Google's Panda update was released in January. This was just one of 14 other search changes Google announced. Others included fresher results, improvements to autocomplete, better spelling corrections, and auto-disabling Instant. Search Engines News SEO News Search Engine Watch Blog Search Engine Watch Blog Tue, 07 Feb 2012 21:34:13 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=57686 Google said that since security system Bouncer has been operating, malware levels on the Android Market have gone down. The company noted that over the second half of 2011, malicious downloads had decreased by 40 percent. Search Engines News SEO News Search Engine Watch Blog Search Engine Watch Blog Tue, 07 Feb 2012 20:17:09 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=57678 A court in India has ordered 21 technology firms, including Google and Facebook, to remove content. The Indian branches of both firms have complied with the court's request and removed pages which had been deemed religiously or socially offensive. Search Engines News SEO News Search Engine Watch Blog Search Engine Watch Blog Tue, 07 Feb 2012 19:46:16 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=57644 The way you work, the tools you use, and your approach to SEO has changed. Be open to changing the way you think about SEO and willing to change the way you view the search world. Take advantage of these opportunities, tools, and platforms. Search Engines News SEO News Search Engine Watch Blog Search Engine Watch Blog Tue, 07 Feb 2012 14:49:03 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=57633 Google is a free, simple, and powerful tool that can quickly teach you about your market - and the art of link prospecting. This beginner's guide will walk you, your interns, your contractors, or your staff through the basics of link prospecting. Search Engines News SEO News Search Engine Watch Blog Search Engine Watch Blog Tue, 07 Feb 2012 13:26:49 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=57630 Red Herrings abound when you're looking at your AdWords data. Information overload is a risk. The last thing you want is to see a relationship between a couple of your PPC metrics, make a decision, and later rue that you didn't investigate further. Search Engines News SEO News Search Engine Watch Blog Search Engine Watch Blog Tue, 07 Feb 2012 12:19:59 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=57625 Google's latest Doodle marks the 200th Birthday of british novelist Charles Dickens but also marks the first time that the company has used their logo change to specifically promote a product or service. Search Engines News SEO News Search Engine Watch Blog Search Engine Watch Blog Tue, 07 Feb 2012 06:15:23 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=57621 We're 24 hours removed from Super Bowl 46, in which the New York Giants defeated the New England Patriots 21-17. But it was neither the Giants nor Patriots that people were searching for most last night on Google during the game. It was Madonna. Search Engines News SEO News Search Engine Watch Blog Search Engine Watch Blog Tue, 07 Feb 2012 00:26:35 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=57581 The Lantern Festival was celebrated on Google's homepages in Taiwan and Hong Kong today. The Lantern Festival falls on the 15th day of the first month of China's lunar year to mark the end of celebrations for the Chinese New Year. Search Engines News SEO News Search Engine Watch Blog Search Engine Watch Blog Mon, 06 Feb 2012 17:25:39 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=57574 The car brands and ad agencies that made the most viewed YouTube ads of yesterday's big game have put seven new plays into the next edition of the Creator Playbook that other marketers and advertisers are likely to use again in the future. Search Engines News SEO News Search Engine Watch Blog Search Engine Watch Blog Mon, 06 Feb 2012 16:54:47 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=57557 Implementing a full SEO campaign from scratch can be a large commitment for any company. However, there are a number of website tweaks that can be accomplished in 15 minutes or less that could increase your traffic immediately. Search Engines News SEO News Search Engine Watch Blog Search Engine Watch Blog Mon, 06 Feb 2012 14:46:21 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=57547 When optimizing a PPC ad, many changes that seem minor from a surface level, like switching placement of phrases, swapping out single words, or tweaking verbiage, can in fact represent a major change in terms of psychology and emotional impact. Search Engines News SEO News Search Engine Watch Blog Search Engine Watch Blog Mon, 06 Feb 2012 12:22:27 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=57518 Tom Brady and Eli Manning will renew their rivalry today in Super Bowl 46. While Manning has the edge in their on-the-field matchups, leading 2-1 including a Super Bowl victory four years ago, people searched more for Brady on Google and Yahoo. Search Engines News SEO News Search Engine Watch Blog Search Engine Watch Blog Sun, 05 Feb 2012 13:29:57 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=57513 If you want Super Bowl stats, the self-described computational knowledge engine Wolfram|Alpha is the place to break down all the key Super Bowl 46 numbers before the New England Patriots and New York Giants game kicks off tomorrow night. Search Engines News SEO News Search Engine Watch Blog Search Engine Watch Blog Sat, 04 Feb 2012 21:34:52 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=57506 Google Docs now enabes users with Android smartphones and tablets to access their files offline. Google is adding the feature to help users access documents in their online Google Docs account at times when they may not have an Internet connection. Search Engines News SEO News Search Engine Watch Blog Search Engine Watch Blog Sat, 04 Feb 2012 17:38:34 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=57499 Google, Microsoft and Facebook are teaming up with banks and security vendors to create The Domain-based Authentication, Reporting and Conformance group (DMARC) group, which seeks to develop a platform that can weed out potential phishing messages. Search Engines News SEO News Search Engine Watch Blog Search Engine Watch Blog Sat, 04 Feb 2012 15:30:15 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=57495 Former Apple CEO Steve Jobs emailed Google to ask the firm to stop trying to recruit its staff, according to court documents made public in an investigation into the hiring policies in place at several major technology companies. Search Engines News SEO News Search Engine Watch Blog Search Engine Watch Blog Sat, 04 Feb 2012 13:37:20 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=57474 Google refuses to bend to EU regulators, who have asked the company to hold off on rolling out their new privacy policy. In the U.S., Google responded to a letter and attended a closed-door privacy briefing with members of Congress. Search Engines News SEO News Search Engine Watch Blog Search Engine Watch Blog Fri, 03 Feb 2012 21:02:27 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=57456 Valentines Day is less than two weeks away. For marketers looking to take advantage, Google and Microsoft adCenter have provided several ideas based on what users are already searching for. Top searches, products, and optimization tips. Search Engines News SEO News Search Engine Watch Blog Search Engine Watch Blog Fri, 03 Feb 2012 18:33:46 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=57417 Affiliate marketing is now an industry worth billions, although it's fiercely competitive. Close analysis of relevant keywords can help you discover lucrative niches that may be overlooked in the rush for the big-ticket high traffic keywords. Search Engines News SEO News Search Engine Watch Blog Search Engine Watch Blog Fri, 03 Feb 2012 14:17:10 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=57410 Now is the perfect time to make changes, giving you a good few months of "normal" search traffic to analyze before major events like Christmas begin to make their presence known. Here are some tips to make your PPC campaign stand out from the crowd. Search Engines News SEO News Search Engine Watch Blog Search Engine Watch Blog Fri, 03 Feb 2012 13:30:54 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=57409 Trover is a new mobile local discovery app built around geotagged images. Trover's CEO discusses possible futures for crowdsourced location-based search directories and the potential these new platforms to deliver more relevant, personalized ads. Search Engines News SEO News Search Engine Watch Blog Search Engine Watch Blog Fri, 03 Feb 2012 12:44:42 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=57389 Did you know Microsoft truly puts people first? Instead of having horrible, evil products like Gmail, Google's search engine, Google Docs, or Google Chrome, Microsoft saves us with Hotmail, Bing, Microsoft Office 365, and Internet Explorer 9. Search Engines News SEO News Search Engine Watch Blog Search Engine Watch Blog Thu, 02 Feb 2012 21:36:44 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=57379 A recent study by Carnegie Mellon University, MIT and Georgia Tech researchers found that 25 percent of tweets aren't even worth reading, according to participants. They believe better filters will help. Actually, they have it all backwards. Search Engines News SEO News Search Engine Watch Blog Search Engine Watch Blog Thu, 02 Feb 2012 20:35:07 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=57370 A Paris court has ordered Google France and parent company Google Inc. to pay €500,000 ($660,000) in damages, after a two year court battle with French mapping company Bottin Cartographes over their unfair competition complaint. Search Engines News SEO News Search Engine Watch Blog Search Engine Watch Blog Thu, 02 Feb 2012 19:28:25 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=57332 By using the process outlined in this article, you can get a very good understanding of what the Google "not provided" data is in regards to what types of queries people are entering. Not exact, but good enough to make some solid extrapolations. Search Engines News SEO News Search Engine Watch Blog Search Engine Watch Blog Thu, 02 Feb 2012 14:40:44 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=57323 Several applications have sprung up that tie real-world actions to online communities, and allow for an experience that goes beyond the TV screen and into the palm of viewers' hands. Here are a few applications that we see as category leaders. Search Engines News SEO News Search Engine Watch Blog Search Engine Watch Blog Thu, 02 Feb 2012 13:37:08 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=57324 As the search for local information continues to rise, so does the need for a shared consistent identity across all platforms. These best practices will ensure a normalized version of your company's anchor identity throughout search results. Search Engines News SEO News Search Engine Watch Blog Search Engine Watch Blog Thu, 02 Feb 2012 13:37:08 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=57312 Facebook's 2011 advertising revenues were $3.1 billion, up 69 percent from the year before, according to the Menlo Park, CA-based firm's S-1 filing today for its initial public offering. Search Engines News SEO News Search Engine Watch Blog Search Engine Watch Blog Thu, 02 Feb 2012 05:49:59 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=57298 Forget Google+. Pinterest is the hot new social network right now. Numerous reports agree that unique visitors to Pinterest are skyrocketing, and that Pinterest is driving more referral traffic than Google+, LinkedIn, Reddit, and YouTube. Search Engines News SEO News Search Engine Watch Blog Search Engine Watch Blog Wed, 01 Feb 2012 21:22:08 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=57292 The great Google privacy policy change freak out continues. In the latest developments, Google has defended its changes in a letter to Congress, and will send two Google reps to Washington, D.C., to give a "closed-door briefing" on the new policy. Search Engines News SEO News Search Engine Watch Blog Search Engine Watch Blog Wed, 01 Feb 2012 20:35:58 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=57260 Led by Google and aided by the Summer Olympics and national elections, search ad spending will grow 27 percent to $19.51 billion in 2012, according to a new eMarketer report. By 2016, U.S. search spending could approach $30 billion. Search Engines News SEO News Search Engine Watch Blog Search Engine Watch Blog Wed, 01 Feb 2012 17:36:22 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=57231 There are hundreds of ways to build links the wrong way, and just as many ways to do it right. Your goal should be to be able to survive and thrive with or without Google. Never forget the quality, intent and relevancy of the link building process. Search Engines News SEO News Search Engine Watch Blog Search Engine Watch Blog Wed, 01 Feb 2012 14:41:44 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=57224 Google's privacy policy revisions and the continued expansion of Google + are part of an important trend in paid search: targeting ads to people, not just search queries. The more relevant the ads, the more satisfied users, the more clicks on ads. Search Engines News SEO News Search Engine Watch Blog Search Engine Watch Blog Wed, 01 Feb 2012 13:35:00 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=57219 Search advertisers who employ these popular tips that emerged from a series of workshops hosted by Yahoo over the past year will find it easier than ever to get their accounts in shape for what's expected to be a big year for paid search. Search Engines News SEO News Search Engine Watch Blog Search Engine Watch Blog Wed, 01 Feb 2012 12:48:41 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=57216 Business optimization in a digital age is the overriding theme for SES London this year. But it goes far beyond that. Experience first class business education on the latest SEO, social, PPC, local, and mobile strategies, as well as networking. Search Engines News SEO News Search Engine Watch Blog Search Engine Watch Blog Wed, 01 Feb 2012 07:30:06 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=57210 The top U.S. search engines have entered into an agreement with Universal Business Listings and Bruce Clay Inc. to launch a new program called Local Paid Inclusion that promises to "put your business above the competition" in local organic results. Search Engines News SEO News Search Engine Watch Blog Search Engine Watch Blog Tue, 31 Jan 2012 23:17:22 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=57195 Yandex, the leading search engine in Russia, has expanded its mapping capabilities by purchasing from NAVTEQ a license for digital maps of Europe, North America, Australia and developed countries in Asia to expand their Yandex.Maps product. Search Engines News SEO News Search Engine Watch Blog Search Engine Watch Blog Tue, 31 Jan 2012 21:24:18 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=57183 Yesterday, President Barack Obama participated in a "virtual town hall" with citizens from across the United States in a Google+ Hangout. Obama fielded mostly pre-selected, but some spontaneous, questions from the West Wing. Search Engines News SEO News Search Engine Watch Blog Search Engine Watch Blog Tue, 31 Jan 2012 20:22:43 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=57172 Due to the rapid growth of mobile phones in the world and the advancement of Google's mobile search advertising business, mobile ad spending is expected to grow past $2.6 billion in 2012. Overall ad share for Google is around 51 percent. Search Engines News SEO News Search Engine Watch Blog Search Engine Watch Blog Tue, 31 Jan 2012 19:21:07 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=57128 Campaign structure optimization is critical, but remains woefully undervalued. Let's look at the three main areas you should focus on when creating the structure of your account: relevancy, better budget control, and advanced targeting. Search Engines News SEO News Search Engine Watch Blog Search Engine Watch Blog Tue, 31 Jan 2012 14:48:42 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=57109 Digital marketing optimization is more than just optimizing the media and content for search engine rankings. Your digital asset manager can leverage every asset to gain a wider audience and opportunities for sharing and linking to your content. Search Engines News SEO News Search Engine Watch Blog Search Engine Watch Blog Tue, 31 Jan 2012 12:40:21 GMT