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<title>Search Views News Archive</title>
<dc:creator>Search Views</dc:creator>
<description>Latest search engine news blog articles from Search Views.</description>
<link>http://www.seocentro.com/seo-archives/publisher/Search+Views.html</link>
<dc:title>Search Views News Archive</dc:title>
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<title>Search News: Black Friday Promotions Not All Black and White</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=13253</link>
<description>When Black Friday comes I'll stand down by the door And catch the grey men when they Dive from the fourteenth floor When Black Friday comes I'll collect everything I'm owed And before my friends find out I'll be on the road When Black Friday falls you know it's got to be Don't let it fall on me &#226;&#128;" Steely Dan Sorry to hit you all up with the Dan first thing, I know they aren't everyone's cup of tea ,</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Search Views</category>
<dc:creator>Search Views</dc:creator>
<pubDate>Tue, 18 Nov 2008 23:11:21 GMT</pubDate>
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<title>Search News: Scoring with Digits &#226;&#128;" How the Phone Can Be Your Lifeline Online</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=13204</link>
<description>The greatest product placement in film history may be in Ron &quot;Opie&quot; Howard's film Apollo 13 , the true story of the time Tom Hanks got lost in space with Kevin Bacon and Chet from Weird Science . There they are sitting in a space capsule &#226;&#128;" the culmination of mankind's entire technological prowess &#226;&#128;" and essentially powerless and on the brink of death. What saves the day for them? Good old, low-tech duct tape.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Search Views</category>
<dc:creator>Search Views</dc:creator>
<pubDate>Mon, 17 Nov 2008 22:42:54 GMT</pubDate>
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<title>Search News: YouTube Tests Embeddable Search Bar &#226;&#128;" Can Ads be Far Behind?</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=13144</link>
<description>I think I have mentioned Google's incredible 'um'testiness before. They love to try out new ideas before sending them into perpetual beta (hello Gmail) or actually launching them as real offerings. &#160;This has been less evident over at Google-owned YouTube &quot; though with all of the fretting over making their investment back it's only a matter of time before they begin to randomly beam &quot;Chocolate Rain&quot; into people's cerebellums. Just to test the technology out.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Search Views</category>
<dc:creator>Search Views</dc:creator>
<pubDate>Fri, 14 Nov 2008 22:50:48 GMT</pubDate>
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<title>Search News: As More Eyes Turn to Alternate Vid Sites, blinkx May Finally Come Into its Own</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=13108</link>
<description>Blinkx has been around for quite some time now &#226;&#128;" since 2004 to be exact &#226;&#128;" and their image-based search algorithm has always held promise. As they describe it: &quot;Unlike other multimedia search engines that attempt to re-purpose technology built for the Text Web, blinkx uses a unique combination of patented conceptual search, speech recognition and video analysis software to efficiently, automatically and accurately find and qualify online video.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Search Views</category>
<dc:creator>Search Views</dc:creator>
<pubDate>Thu, 13 Nov 2008 23:12:44 GMT</pubDate>
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<title>Search News: Using Search Engines to Mine for Information &#226;&#128;" The HoHeGriS Principle</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=13026</link>
<description>The Internet is a giant treasure trove of information &#226;&#128;" some of it erroneous and some of it valuable. Search engines are the card catalog (ask your parents) and the librarians wrapped into one &#226;&#128;" sifting and categorizing this information to allow users to find the most relevant and valuable responses nearly instantaneously (longer if you're still on dial-up). However, like David Bowie in his Ziggy Stardust phase, this goes both ways. Knowing what people search for,</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Search Views</category>
<dc:creator>Search Views</dc:creator>
<pubDate>Tue, 11 Nov 2008 22:52:25 GMT</pubDate>
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<title>Reminder: Webinar - Adding Paid Search Muscle to Your Marketing in a Weak Economy - This Thursday</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=13013</link>
<description>The holiday retail season is well nigh upon us and planning for next year is already underway. There's no better time to come to grips with how search can boost all of your marketing efforts &#226;&#128;" especially in the challenging economic times ahead. That's why comScore and Reprise Media are teaming up to present a one hour webinar on Thursday, November 13 at 2:00 p.m. ET/ 11:00 a.m. PT called &quot;Adding Paid Search Muscle to Your Marketing in a Weak Economy.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Search Views</category>
<dc:creator>Search Views</dc:creator>
<pubDate>Tue, 11 Nov 2008 18:33:21 GMT</pubDate>
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<title>Paid Search: Using Bankruptcy to Gain Customers with Search Marketing</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12991</link>
<description>There is an old adage that says that &quot;all news is good news.&quot; This was never truer than in search engine marketing and yet, companies like Circuit City persist in wallowing in the bad without reaping the good. Circuit City announced this morning that they are filing for bankruptcy . This is becoming more common in our post-economic boom landscape with many retailers feeling the pinch of reduced consumer spending.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Search Views</category>
<dc:creator>Search Views</dc:creator>
<pubDate>Mon, 10 Nov 2008 22:46:55 GMT</pubDate>
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<title>Search News: How Election 08 Became a Boon to Key Online Platforms &#226;&#128;" The Final Post (We Mean it!) on the Election</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12944</link>
<description>The election is over, which means many of us will have to go back to obsessing about other stuff &#226;&#128;" the economy, fantasy sports leagues, Neko Case - whatever floats your boat. Still, in reviewing the last two years of what has surely been the most exciting and fascinating election of a lifetime it's worth noting not just the impact of online platforms on the election &#226;&#128;" on which much has and will be written.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Search Views</category>
<dc:creator>Search Views</dc:creator>
<pubDate>Fri, 07 Nov 2008 22:38:41 GMT</pubDate>
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<title>Search News: Don't Boo-Hoo Over GooHoo Booboo - Here's What Yahoo Can Do</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12910</link>
<description>The nation awoke yesterday morning to stunning, world-shaking news - the ad deal between Yahoo and Google was kaput, finished, finito. Naturally this was cause for dancing and celebrating in streets and cities the world over but spare a moment of thought for Jerry Yang and the Yahoo crew. What now, after such a crushing defeat. Do they go it alone, and if not, who can they turn to?</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Search Views</category>
<dc:creator>Search Views</dc:creator>
<pubDate>Thu, 06 Nov 2008 23:32:10 GMT</pubDate>
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<title>Social Media: Content Burglars Punished With Advertising &#226;&#128;" Making Crime Pay for the Victim</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12864</link>
<description>Media companies have been spending much time, effort, and money on stopping online piracy at sites like YouTube and MySpace through expensive lawsuits and vigilance. In essence they end up playing a game of global whack-a-mole &#226;&#128;" shutting down sites or suppressing content only to have their copyrighted material pop up somewhere else overnight. So if you can't beat 'em, join 'em.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Search Views</category>
<dc:creator>Search Views</dc:creator>
<pubDate>Wed, 05 Nov 2008 22:10:42 GMT</pubDate>
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<title>Search News: Google Test Blurs the Lines between Paid and Natural Search</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12807</link>
<description>Like Michael Jackson's face, Google seems to be experimenting with blending the natural and the well' unnatural. In this case our ever intrepid Media Analyst Andaiye Taylor was doing some research when she came across a puzzling search engine reply page.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Search Views</category>
<dc:creator>Search Views</dc:creator>
<pubDate>Tue, 04 Nov 2008 19:40:13 GMT</pubDate>
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<title>Metrics: Kindling Online Interest Offline &#226;&#128;" and How to Measure it</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12774</link>
<description>Last week I posted about Barack Obama's TV infomercial and how it drove online traffic. In that case we were talking about a massive advertising &quot;roadblock&quot; across several major networks. Is there a similar effect when a product is mentioned or placed rather than directly advertised?</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Search Views</category>
<dc:creator>Search Views</dc:creator>
<pubDate>Mon, 03 Nov 2008 23:19:19 GMT</pubDate>
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<title>SearchBOO!s: Happy Halloween!</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12725</link>
<description>Lewis Black once opined that Halloween in New York is redundant. Having seen a man in a one piece kilt strolling down 52nd street in April I'm inclined to agree so just consider this Flickr set to be Reprise Media's New York office in their natural, organic state. Happy Halloween everyone, and remember the only thing scarier than a ghost is people who don't vote!</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Search Views</category>
<dc:creator>Search Views</dc:creator>
<pubDate>Fri, 31 Oct 2008 20:54:34 GMT</pubDate>
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<title>Search News: Congrats to This Year's Silicon Alley 100 List</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12716</link>
<description>The Silicon Alley 100 List was announced yesterday. As usual it's an interesting compendium of thought leaders and movers and shakers in the online technology world ranging from Reprise Media's Managing Partners Peter Hershberg and Josh Stylman to this year's number one, Union Square ventures co-founder and friend of Reprise Fred Wilson . Congratulations to everyone who made the list this year!</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Search Views</category>
<dc:creator>Search Views</dc:creator>
<pubDate>Fri, 31 Oct 2008 19:47:44 GMT</pubDate>
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<title>Webinar: Adding Paid Search Muscle to Your Marketing in a Weak Economy</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12711</link>
<description>Marketers are planning for Q1 2009 and beyond and there's no doubt that budgets are being asked to go farther and last longer. As someone said to me at a trade show a few weeks ago, &quot;We're squeezing every penny until Abe Lincoln screams.&quot; Thankfully comScore and Reprise Media are teaming up to present a one hour webinar on Thursday, November 13 at 2:00 p.m. ET/ 11:00 a.m. PT called &quot;Adding Paid Search Muscle to Your Marketing in a Weak Economy.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Search Views</category>
<dc:creator>Search Views</dc:creator>
<pubDate>Fri, 31 Oct 2008 18:26:01 GMT</pubDate>
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<title>Search Marketing: We Are All One Marketing Campaign</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12671</link>
<description>Last night Barack Obama's campaign set up what folks in the TV biz call a &quot;roadblock&quot; &#226;&#128;" running paid programming simultaneously on almost every major network and several big cable nets.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Search Views</category>
<dc:creator>Search Views</dc:creator>
<pubDate>Thu, 30 Oct 2008 22:04:54 GMT</pubDate>
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<title>Search Engines: Is Yahoo Throwing the Search Baby Out With the Bathwater?</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12621</link>
<description>A while ago I wrote a post asking if a Yahoo search revival was under way .&#160; Shockingly, new evidence seems to indicate I was correct. This comes as Yahoo is trying desperately to salvage their Google tie-up &#226;&#128;" a deal which would pretty much cede whatever gains Yahoo has made to the dominance of their bigger partner. That is way more ironic than, say,</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Search Views</category>
<dc:creator>Search Views</dc:creator>
<pubDate>Wed, 29 Oct 2008 22:20:05 GMT</pubDate>
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<title>Publishing: Christian Science Monitor Saves Trees, Moves to Online Revenue Model</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12564</link>
<description>It's amazing how a little economic crisis can clarify people's thinking and give all kinds of already prevailing trends a hard nudge forward. Take the newspaper industry, which has been grappling for years with how to deal with declining readership offline and online revenues that stubbornly resist moving towards a level that will float their expensive newsroom operations.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Search Views</category>
<dc:creator>Search Views</dc:creator>
<pubDate>Tue, 28 Oct 2008 21:33:09 GMT</pubDate>
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<title>Social Media: Twitter as Training Wheels - Can All the Goodness of Social Media Be Packed Into One Tool?</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12509</link>
<description>Today I eavesdropped on a conversation between Star Trek: The Next Generation's Wesley Crusher, I mean Wil Wheaton , and MSNBC's next generation newscaster Rachel Maddow about podcasts. Apparently they share more than just a hairstyle (see pic). Normally this kind of experience would be bought to me by late night pizza and my overactive dream-state synapses.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Search Views</category>
<dc:creator>Search Views</dc:creator>
<pubDate>Mon, 27 Oct 2008 22:23:13 GMT</pubDate>
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<title>Search News: Travel Ad Net's Publishers Conference Yields Insight into Offline Results of Search Ads</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12444</link>
<description>Yesterday I had the pleasure of checking out the Travel Ad Network's Publisher's Conference, which brings together many of the top on and offline publishers in the travel industry. While I was unable to talk myself into a gig as Lonely Planet's in-country Costa Rica travel blogger I did gain some insight into how paid search can have an impact beyond what can be measured simply through PPC (pay per click) data.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Search Views</category>
<dc:creator>Search Views</dc:creator>
<pubDate>Fri, 24 Oct 2008 23:03:28 GMT</pubDate>
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<title>Social Media: Social Networking Driven by Age, Work; Kids Today? Feh!</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12395</link>
<description>When I was a kid we had to network socially by punching a random bunch of digits into a keypad, (or twirling a dial with your finger &#226;&#128;" a dial!) picking up a big clumsy plastic thing attached to a squiggly wire, and speaking into it. If you were lucky your buddy was on the other end. Worse, it was done one person at a time!&#160; You kids never had it so good! The reality is that even Facebook, a site that was originally designed for college age students and younger,</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Search Views</category>
<dc:creator>Search Views</dc:creator>
<pubDate>Thu, 23 Oct 2008 18:42:19 GMT</pubDate>
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<title>SEO: The Peanut Butter Cup Principle - Where's the Love for SEO in a PPC World?</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12362</link>
<description>Rand Fishkin asks the question today: &quot;Why does paid search earn so many more marketing dollars ( than SEO? )&quot;&#160; It's an excellent question and one that sparked some good back and forth on the ol' Twitter stream as well. Rand sets us up by pointing out the disparity in spending: &#160;$9.1 billion on paid search versus $1.3 billion on SEO.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Search Views</category>
<dc:creator>Search Views</dc:creator>
<pubDate>Wed, 22 Oct 2008 21:52:06 GMT</pubDate>
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<title>Search News: Exploring the Bleeding Edge with Betaworks</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12298</link>
<description>The value of search engine marketing and SEO for a new company seeking growth is enormous. The ability to quickly drive traffic, to derive actionable data about what people are responding to on your website and in your messaging, and the flexibility to experiment make search ideal for taking business to the next level of development. However, most companies don't have the resources to call on a top-tier search marketing firm at the early stages of their growth.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Search Views</category>
<dc:creator>Search Views</dc:creator>
<pubDate>Tue, 21 Oct 2008 15:56:12 GMT</pubDate>
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<title>SEO: Spanking Ranking the Three's Company Way</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12269</link>
<description>There was a moment on most episodes of the classic TV sitcom Three's Company where one character - usually crusty landlord Mr. Roper but sometimes ascot-wearing landlord Ralph Furley - overhears one or more of the other characters and totally misinterprets what's going on. A simple coat being left at a party turns into a trip to the sanitarium in the fevered minds of the landlords at this particular apartment building.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Search Views</category>
<dc:creator>Search Views</dc:creator>
<pubDate>Mon, 20 Oct 2008 23:19:01 GMT</pubDate>
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<title>Search News Roundup: C'Mon Fella! Gently Coaxing this Week's Search Engine and Social Media News Out of its Shell</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12209</link>
<description>We have been blissfully oblivious to other blogs' coverage of the Presidential election and Search. Ours is best so why bother really? How do we know ours is best? We have avoided the Wrath of McCain. We know that his campaign only levels charges with the utmost of evidence so that's us off the hook. Unless his minion is lumping us in with those other guys - which would be wrong.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Search Views</category>
<dc:creator>Search Views</dc:creator>
<pubDate>Fri, 17 Oct 2008 22:33:47 GMT</pubDate>
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<title>Search and Social Media: Will Google's Search Triangle Find its Third Leg on YouTube?</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12168</link>
<description>This week Google announced that it was using its vaunted search algorithm to add targeted search ads on its YouTube property.&#160; This underlines the dual nature of the site as both a social media platform where users upload their own (and other people's- naughty!) content but as a video search engine with more search traffic than Yahoo.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Search Views</category>
<dc:creator>Search Views</dc:creator>
<pubDate>Thu, 16 Oct 2008 22:12:19 GMT</pubDate>
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<title>Social Media: Twittering Your Music with Blip.FM</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12122</link>
<description>TechCrunch has an interesting post today about Blip.FM making a new beta API available so that developers could add Blip.FM's functionality to their tools and sites. Like most good posts it made me curious - I hadn't tried Blip.FM .&#160; I signed up quickly and found that as advertised, it's like Twitter for music fans. The interface is very similar to Twitter and it even links you up with your Twitter account so that you can crosspost your Blip posts there.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Search Views</category>
<dc:creator>Search Views</dc:creator>
<pubDate>Wed, 15 Oct 2008 23:22:31 GMT</pubDate>
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<title>Search News: Search Engines Make People Smarter, Ergo; Search Engine Advertising is Smart Advertising</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12078</link>
<description>A new study released by UCLA shows that using search engines actually improves brain activity associated with intelligent reasoning, especially in older folks. In your face Nicolas Carr! Carr of course wrote the now infamous Atlantic cover story titled &quot;Is Google Making Us Stupid?&quot; to which I mentally replied at the time, &quot;Not us'maybe just you?&quot; &#160; The UCLA study would seem to put to rest most of Carr's reasoning as it includes actual rather than empirical data.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Search Views</category>
<dc:creator>Search Views</dc:creator>
<pubDate>Tue, 14 Oct 2008 20:42:53 GMT</pubDate>
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<title>Social Media: Publishers Are Using Social Media to Entice Readers to Stick Around, Drive up Ad Revenue</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12031</link>
<description>I think it's good form to begin a post by referencing the great Staten Island philosophers the Wu-Tang Clan. They once titled a song &quot;C.R.E.A.M&quot; which meant: Cash Rules Everything Around Me. Never was that more true than in our current economy in which GM looks at hooking up with Ford, 401k's melt like ice sculptures in the Sahara and dogs and cats are living together &#226;&#128;" mass hysteria!</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Search Views</category>
<dc:creator>Search Views</dc:creator>
<pubDate>Mon, 13 Oct 2008 22:03:19 GMT</pubDate>
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<title>Weekly Search Roundup: Scraping the Newsworthy Scum Off The Surface of the Cesspool That We Call The Internet</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=11974</link>
<description>The negative campaigning continues. John McCain this week suggested that Obama was some kind of crypto-socialist terrorist Muslim while Obama pointed out that McCain is, well, &#160;John McCain. Surprisingly though the harshest attack came from atop the mighty Googleplex as CEO Eric Shmidt called the Internet a &quot;cesspool.&quot; At press time the Internet had responded with the charge that Schmidt was once seen in an elevator with Bill Ayers.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Search Views</category>
<dc:creator>Search Views</dc:creator>
<pubDate>Fri, 10 Oct 2008 21:33:56 GMT</pubDate>
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<title>Still Ask-ing the Same Old Questions</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=11928</link>
<description>Earlier this week, Ask.com unveiled a new, stripped-down and speedier redesign of its search results that the engine hopes will help it better compete for market share. Gone is the Ask 3D results panel which brought up relevant audio, video and image files in a sidebar next to classic link-and-description search results. 3D drew a lot of critical praise after its launch last year but unfortunately, the short term traffic boost didn't ultimately convince In its place,</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Search Views</category>
<dc:creator>Search Views</dc:creator>
<pubDate>Thu, 09 Oct 2008 22:24:29 GMT</pubDate>
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<title>Search News: SMX East &#226;&#128;" Getting Testy With the &quot;Ask the Paid Search Buyers&quot; Panel</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=11891</link>
<description>As SMX winds down the panels get ever more wonky &#226;&#128;" and that's a good thing for the search marketing geek.&#160; Case in point: The &quot;Ask the Paid Search Buyers&quot; panel moderated by Range Online Media founder Misty Locke. Reprise Media Managing Partner Josh Stylman was on hand repeating the mantra &quot;When in doubt, test.&quot;&#160; The other panelists &#226;&#128;" iProspect's Andrew Wheeler, Emily Scott of online travel site Kayak and Molly Hughes of J. Crew, all nodded in agreement.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Search Views</category>
<dc:creator>Search Views</dc:creator>
<pubDate>Wed, 08 Oct 2008 22:04:57 GMT</pubDate>
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<title>Search News: Election '08 - Obama Uses Search Engine Marketing to Manage His Reputation Like a Pro</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=11838</link>
<description>On the heels of a New York Times article on the subject, the McCain campaign over the weekend, primarily in the person of Governor Sarah Palin, eschewed talk about the ailing economy and instead talked up Senator Obama's purported &quot;palling around&quot; with former Weather Underground member and Chicago area civic fixture William Ayers. To their great credit, the Obama campaign launched a gold-star search engine marketing response to the attack,</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Search Views</category>
<dc:creator>Search Views</dc:creator>
<pubDate>Tue, 07 Oct 2008 21:56:43 GMT</pubDate>
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<title>Search News: SMX East &#226;&#128;" Search Marketing Happiness is a Warm Churro</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=11791</link>
<description>The Javits Center is a cruel place at 8:30 AM &#226;&#128;" especially when Search Marketing Expo East is sharing the cavernous steel and glass girdered barn on the far, far west side of Manhattan with a few other shows. I'm not sure that I had enough coffee in me yet to properly express my horror at being asked &quot;Are you here for the kid expo?&quot; &quot;Christ, no!&quot; is apparently not the standard response.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Search Views</category>
<dc:creator>Search Views</dc:creator>
<pubDate>Mon, 06 Oct 2008 21:41:46 GMT</pubDate>
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<title>SEM: Wachovia and Wells Fargo Miss Out on Windfall from Search Engine Interest</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=11713</link>
<description>Millions of consumers and business who have accounts and dealings with Wachovia and, last week, with Washington Mutual, found themselves wondering some pretty basic questions: Is my money safe? Do I have to switch banks? Is the other shoe going to drop? Increasingly the first place Americans go to when that want answers fast is a search engine.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Search Views</category>
<dc:creator>Search Views</dc:creator>
<pubDate>Fri, 03 Oct 2008 18:51:43 GMT</pubDate>
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<title>SEM: Election '08 - There's No Debate When it Comes to Optimized Landing Pages for Search Engine Ads</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=11677</link>
<description>Successful search marketing campaigns require marketers to execute a multi-pronged strategy the right way.&#160; For a political campaign (and any campaign that is impacted by rapidly shifting events) search campaigns must be 24-hour-news-cycle-ready, and if the landing page isn't spot on it may as well not be run at all. As we noted earlier this week, the Obama campaign appears to have become a lot more aggressive and quick on the draw with their search marketing strategy.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Search Views</category>
<dc:creator>Search Views</dc:creator>
<pubDate>Thu, 02 Oct 2008 21:25:57 GMT</pubDate>
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<title>Search News: SERP-prise! Google Experiments with Banner Ads on Results Pages</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=11628</link>
<description>Back in college I used to experiment some. Google never grew out of this and does it every day. Just as in college, these experiments sometimes entail stepping out of your comfort zone and trying things that initially might seem contrary to your core beliefs &#226;&#128;" like snorting ricotta cheese or joining an a capella groupIn Google's case these means cluttering up their relatively clean search results pages (SERPs) with banner ads &#226;&#128;" in particular their Google Images results.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Search Views</category>
<dc:creator>Search Views</dc:creator>
<pubDate>Wed, 01 Oct 2008 22:23:25 GMT</pubDate>
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<title>AdWeek '08 Recap: Managing Enterprise Search Is Like Being a Mosquito At A Nudist Colony</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=11583</link>
<description>Last Wednesday, Reprise Media's Managing Partner participated in Media Bites &#226;&#128;" a breakfast seminar hosted by Advertising Age at the Paley Center for Media in Manhattan (nee the museum of Television and Radio). The event ( additional coverage here courtesy of Ad Age ), which was part of last week's Advertising Week festivities, focused on search marketing for large corporations,</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Search Views</category>
<dc:creator>Search Views</dc:creator>
<pubDate>Tue, 30 Sep 2008 23:23:36 GMT</pubDate>
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<title>Search News: Obama Finally Does Search Engine Marketing Right</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=11526</link>
<description>When last we reported , John McCain had pretty much ceded social media to the already brilliant Obama strategy but instead had set up his own, quite effective search engine strategy to get to the undecided and independents &#226;&#128;" those most likely to use search to find out where the candidates stand. &#160;Many observers including this blog and Reprise Media Managing Partner Joshua Stylman publicly drew attention to this disparity in resource allocation.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Search Views</category>
<dc:creator>Search Views</dc:creator>
<pubDate>Mon, 29 Sep 2008 21:00:43 GMT</pubDate>
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<title>Social Media: Friday Thoughts &#226;&#128;" YouTube Shakes Up the Monetization Tree</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=11465</link>
<description>I decided this week to NOT do the weekly round-up, suspending it for the sake of the economy. Hah, for real though, Ad Week gave us all enough to chew on that there wasn't time to look at some of the tidbits and trifles that normally stud my weekly round-ups like so many raisins in an oatmeal cookie.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Search Views</category>
<dc:creator>Search Views</dc:creator>
<pubDate>Fri, 26 Sep 2008 21:15:04 GMT</pubDate>
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<title>Search News: McCain Suspends the Campaign Suspension When it Comes to Search Ads</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=11417</link>
<description>John McCain announced on Wednesday that he would be pulling all advertising and suspending his campaign while he hurries back to Washington to help &quot;fix&quot; the nation's ailing economy. &#160; A number of observers have wondered why the campaign would have to be suspended &#160; and from the looks of McCain's search advertising the candidate is wondering the same thing.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Search Views</category>
<dc:creator>Search Views</dc:creator>
<pubDate>Thu, 25 Sep 2008 21:30:18 GMT</pubDate>
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<title>Search News: Google &#226;&#128;" Knol and Void?</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=11369</link>
<description>It seems like every few weeks Google launches a product &#226;&#128;" a knowledge resource (Knol), a browser (Chrome),&#160; a phone (the G1), a personal deodorant (QScore &#226;&#128;" the Smell of First Page Ranking) 'OK I was joking about the deodorant but still' When your share price is still north of $400 and you are insanely profitable I suppose it's your corporate right to launch whatever darn products you want. It ain't no thang but a chicken wing and all that. The question I have is,</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Search Views</category>
<dc:creator>Search Views</dc:creator>
<pubDate>Wed, 24 Sep 2008 22:48:01 GMT</pubDate>
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<title>Ad Week '08: Digital Bites Breakfast Features Rare Look at Microsoft Search Engine Marketing</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=11312</link>
<description>It's Ad Week here in New York which means a big tent in Bryant Park, leggy models pushing away their tuna nicoise at fancy outdoor cafes and Tim Gunn running around in a tizzy. OK, wait, that's Fashion Week &quot; my bad. Ad Week is totally different. One way you can tell it's indeed Ad Week is that Advertising Age's Digital Bites Series has a killer official event.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Search Views</category>
<dc:creator>Search Views</dc:creator>
<pubDate>Tue, 23 Sep 2008 21:10:09 GMT</pubDate>
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<title>OMMA 2008: How is Your Search Campaign Like Rock Band?</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=11254</link>
<description>We figured that inviting the attendees at this year's OMMA New York event to come on down to the Reprise Media Wi-Fi lounge to play the hit video game Rock Band would attract some interest. What we didn't expect were the throngs of folks lining up to click the sticks, strum the guitar and even to sing their hearts out. This was especially true around cocktail hour when inhibitions were low and the need to belt out &quot;Living on a Prayer&quot; were at a peak.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Search Views</category>
<dc:creator>Search Views</dc:creator>
<pubDate>Mon, 22 Sep 2008 21:20:31 GMT</pubDate>
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<title>OMMA 2008: Reprise Media Rocks at the Wi-Fi Lounge, Gives Away Free Who Tix</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=11090</link>
<description>Stop by the Reprise Media Wi-Fi Lounge at OMMA Global in New York this Thursday and Friday where we promise to rock you - with hit video game Rock Band no less. Relax, take some time to hit the laptop, and then play your heart out against the best rockers in the industry. Even better are the 2 free tickets to see legendary rock band The Who which we are giving out in a random drawing, just for plugging in. Also, just for my SearchViews fans, Thursday only,</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Search Views</category>
<dc:creator>Search Views</dc:creator>
<pubDate>Wed, 17 Sep 2008 23:30:19 GMT</pubDate>
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<title>Search News: Morgan Stanley's Mary Meeker at the Reprise Media Offsite - the Ailing Economy and The Future of Online Marketing</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=11088</link>
<description>Reprise Media had another highly successful yearly Offsite event yesterday at the Bowery Hotel on New York City's onetime-skid-row-turned-hip-Mecca boulevard The Bowery. Although we had a series of informative and eye-opening sessions I think my favorite was a presentation from influential Morgan Stanley online and technology analyst Mary Meeker who, as the kids say, &quot;dropped some crazy knowledge.&quot; Meeker is a big adherent of online video,</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Search Views</category>
<dc:creator>Search Views</dc:creator>
<pubDate>Wed, 17 Sep 2008 23:13:59 GMT</pubDate>
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<title>SEO and Social Media: My Friend Flickr</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10994</link>
<description>Last week I wrote a post about the SEO benefits of Twitter but today I'd like to discuss the SEO benefits of Flickr and how you can optimize your Flickr profiles. In fact, last week's post made me realize how rarely businesses consider the integration of Social Media into their larger SEO strategy. We touched on this when we talked to AdAge &quot;Editor at Large&quot; Matt Creamer about Reprise Media's optimization of his name across several platforms ,</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Search Views</category>
<dc:creator>Search Views</dc:creator>
<pubDate>Mon, 15 Sep 2008 20:45:31 GMT</pubDate>
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<title>Weekly Search Roundup: Putting Lipstick on This Week's Search News</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10935</link>
<description>This week left me more confused than ever over what animal it's OK to apply lipstick to: It's OK for pitbulls but for pigs it's a no-no? Has PETA weighed in on this? What I do know is that it's always OK to apply lipstick to Cure frontman Robert Smith and that Conquistadors run a little small. Here's the rest of the news that failed to make Page One of our SERP's. AOL &#226;&#128;" You've Got Olds Saul Hansell at the New York Times asks some great questions,</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Search Views</category>
<dc:creator>Search Views</dc:creator>
<pubDate>Fri, 12 Sep 2008 22:30:26 GMT</pubDate>
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<title>Online Reputation Management: United Misses the Flight on SEO and Paid Search</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10894</link>
<description>Yesterday I blogged about some of the big themes around the recent United Airlines stock selloff and the old bankruptcy news article that sparked it, all while working in a charming Western-themed metaphor. Today, I want to touch on just the reputation management aspect of the story through paid search and SEO which I think remains unexplored &#226;&#128;" until now. Just to recap briefly,</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Search Views</category>
<dc:creator>Search Views</dc:creator>
<pubDate>Thu, 11 Sep 2008 21:33:13 GMT</pubDate>
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<title>Search News: United Airlines Story Shows That the Internet Wild West is Now Settled Territory</title>
<link>http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10839</link>
<description>For a good chunk of the 90s and even the 00s people have referred to the wide-open constantly evolving online world as akin to the &quot;Wild West&quot; &#226;&#128;" lawless and wild with plenty of things happening away from the prying eyes of strangers. Well that's been dead for quite some time now and yet companies and individuals persist in acting as if it's still true. The recent unpleasantness caused by an archived article on the Florida Sun Sentinel's website is a good example.</description>
<category>Search Engines News</category>
<category>SEO News</category>
<category>Search Views</category>
<dc:creator>Search Views</dc:creator>
<pubDate>Wed, 10 Sep 2008 21:37:11 GMT</pubDate>
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