Searchlight Latest search engine news blog articles from Searchlight. http://www.seocentro.com/seo-archives/publisher/Searchlight.html Searchlight News Archive http://www.seocentro.com/cgi-bin/rss/go.pl?uid=6908 Website owners might be amazed to learn that one of the biggest sources for duplicate content isn't externally, but internally. Certainly popular sites and blogs that syndicate a lot of content have to deal with external duplication, but as I already touched on external duplicate content , we know there are steps to minimize those challenges and to establish your site as the canonical source. Internal or on-site content duplication tends to come in a few key ways, Search Engines News SEO News Searchlight Searchlight Sat, 31 May 2008 20:16:28 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=6212 When it comes to Internet retailers, getting found in search results is often just as important as the right location is to brick-and-mortar retailers. When a big part of online success comes down to words, why settle for selling what everyone else is? All retailers, no matter what their channel of choice, often sell the same products as at least some of their competitors. If you are a big enough fish, you can command enough power to at least obfuscate that fact . . . Search Engines News SEO News Searchlight Searchlight Thu, 15 May 2008 03:32:18 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=5652 Looking to get started with a blog? More importantly, do you hope to monetize that blog? There are a lot of articles and books on blogging these days, many with limited or inaccurate information, but How To Make Money With Your Blog is one of the most complete and thorough . Search Engines News SEO News Searchlight Searchlight Thu, 01 May 2008 18:15:26 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=5350 In my presentation yesterday here at Web 2.0 Expo, I showed Yahoo Suggest as an alternative to Google Suggest for quick-n-dirty keyword research. Both tools are free. Google Suggest is also built into the Google Toolbar's search box, so it's super convenient: just start typing keystrokes and . Search Engines News SEO News Searchlight Searchlight Fri, 25 Apr 2008 00:34:37 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=4702 Are you being outranked by you? Is "your" content showing up in searches, but on sites that aren't yours? Do you have multiple websites that compete against each other? Well this discussion on duplicate content from external sources should be right up your alley. Earlier in the week, I . Search Engines News SEO News Searchlight Searchlight Fri, 11 Apr 2008 14:31:08 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=4584 Flickr announced today that they now support video sharing to go along with their popular photo sharing services. The option is only available to "Pro" accounts, however, so those using the service on the free level will not have the option. Adding video support not only encourages the upgrade to . Search Engines News SEO News Searchlight Searchlight Wed, 09 Apr 2008 14:22:07 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=4466 Several weeks ago at SMX West I had the pleasure of meeting and having lunch with Brian White from Google. White works on Matt Cutts ' Web spam team, tirelessly working to make Google's search results the best they can be, ensuring the best user experience. Quite a hefty task indeed. You'd think that someone who spends his days fighting the never-ending battle that is Web spam might be a bit negative or jaded. If that is the case, he does an amazing job hiding it. Instead, Search Engines News SEO News Searchlight Searchlight Mon, 07 Apr 2008 14:52:41 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=4369 Earlier this week I talked about how a recession may be the best thing for SEO . Let's revisit that bold statement and also how to make the most out of a downturn in the economy using SEO. There will be firms and people within the industry that will feel the same pains of a recession that everyone else will. I'm certainly not claiming that you can sit back and coast in to success. In fact, the statement is less about SEO firms and practitioners, and more about SEO as a tool. Search Engines News SEO News Searchlight Searchlight Fri, 04 Apr 2008 02:35:37 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=4181 So here we are, one quarter down and recession to go. Recession has become an unfortunate but popular topic in 2008. Some people follow strict definitions of what qualifies technically as a recession while others speak purely from opinion or maybe they are speaking from the pinch they are feeling in their wallets. For most, they could care less what you call it; labels don't make the impact they are feeling any better or any less painful. In most industries, Search Engines News SEO News Searchlight Searchlight Mon, 31 Mar 2008 15:42:53 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=4131 Google's Webmaster Central has become a very important resource for anyone who has a website, works on a website, or, like SEO practitioners, helps others with their websites. Google continues to roll out more features and better functionality to existing features, and now they just did a little bit . Search Engines News SEO News Searchlight Searchlight Sat, 29 Mar 2008 20:02:14 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=3828 Google's new teleportation, their search-within-search function, is getting mixed responses, at least from some site owners, who may be remembering occasions when teleportation in the Star Trek transporter went wrong. Earlier in the month, Google introduced the teleportation functionality as a way to better help searchers to find information . Search Engines News SEO News Searchlight Searchlight Mon, 24 Mar 2008 18:14:34 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=3788 So today is a special day. My father celebrates his 70th birthday aside from my outing his birthday and age (fortunately he probably won't see this), today will be just another day for him. Needless to say, he's not one for celebration. In fact, I think he . Search Engines News SEO News Searchlight Searchlight Sat, 22 Mar 2008 22:48:13 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=3761 So, the other day I posted about how you can fit LinkedIn into your SEO and Web marketing mix through optimizing the links within your profile as well as linking back to your public LinkedIn profile, participating on LinkedIn Answers, and optimizing member profiles. Of course LinkedIn is built around individual members, so business interaction is very individual to individual ... there's something kind of nice about this, more personal feel. Conceptual LinkedIn Company Pages. Search Engines News SEO News Searchlight Searchlight Fri, 21 Mar 2008 16:31:57 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=3717 At Netconcepts, we often work with clients who have portfolios of domains. Some of these may be domains from other businesses or sites that have been acquired that are no longer active, while others are typo and brand protection names, and still others may be used for marketing purposes. These . Search Engines News SEO News Searchlight Searchlight Thu, 20 Mar 2008 18:17:15 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=3542 It's interesting how aspects of our lives come into play. Prior to joining this Web revolution, or evolution, depending on your point of view, I worked in the world of consumer packaged goods. I developed and managed some of the office products that most of you probably use everyday. . Search Engines News SEO News Searchlight Searchlight Tue, 18 Mar 2008 03:18:18 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=3013 The blogosphere and Twitter have been abuzz with talk about this article by Shari Thurow, published Thursday on Search Engine Land. The article warns of supposed dangers against the SEO tactic of "PageRank sculpting." Readers are coming away feeling reticent to employ the tactic, fearing retribution from the engines in . Search Engines News SEO News Searchlight Searchlight Fri, 07 Mar 2008 15:18:20 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=2172 In the process of reviewing a client's Flickr account with my colleague and fellow Searchlight blogger Brian Brown, we noticed that Flickr has recently added nofollow tags to links placed within its Web site. Flickr has been one of the few social-media entities to continue to offer "link juice" . Search Engines News SEO News Searchlight Searchlight Thu, 21 Feb 2008 15:06:00 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=2173 As much as most high-quality SEOers (those who practice search engine optimization "honorably") like to think of their pursuit as pure and intellectual, the fact of the matter is that search engine optimization is a form of marketing, no matter how you approach it. Perhaps short of nonprofit organizations and . Search Engines News SEO News Searchlight Searchlight Mon, 18 Feb 2008 22:36:00 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=2174 Are you looking for that edge online? Something that your competitors don't have? Forget wasting all your energy on a great design and developing superior content-it's not what you know, but who you work with. Sooner or later, most of us in the industry get an e-mail, either . Search Engines News SEO News Searchlight Searchlight Tue, 12 Feb 2008 03:19:00 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=2175 It may be a toss up today whether the talk around the office will be more about the game (way to go Giants) or about the commercials. The commercials of course are a big draw for many and at least an entertaining bonus for others. Big name companies employ big . Search Engines News SEO News Searchlight Searchlight Mon, 04 Feb 2008 15:58:00 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=2176 The term and concept of Microhoo can be dated back a couple of years now, but it looks to be much more of a reality today than it ever was. Thursday night, Microsoft sent a letter to Yahoo offering $31 per share in cash and stocks. This is more than . Search Engines News SEO News Searchlight Searchlight Fri, 01 Feb 2008 20:42:00 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=2177 Social media has certainly come into its own over the last year. Whether you log more hours online than you do sleeping or are the type that only turns your computer on every couple of days gasp there is a good chance that you have some familiarity with . Search Engines News SEO News Searchlight Searchlight Fri, 01 Feb 2008 04:32:00 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=2178 Along with being entertained, what can we learn from them? Over the years, and long before the Web entered into the mix, people have become very attached to their programs. While the networks may, and perhaps still do, have some trepidation about copyright issues and online file sharing, they've also realized that the Web gives them even more opportunities to get in front of their audiences. The networks and shows aren't limited to the 30 or 60 minutes a week any more. Search Engines News SEO News Searchlight Searchlight Fri, 25 Jan 2008 21:23:00 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=2179 So I've been meaning to do some write-ups on some browser toolbars and plug-ins that may be useful for SEO purposes...and leave it to Rand at SEOmoz.org to remind me of this with his review of 12 popular browser toolbars . Link Counter ( download ) is one that I absolutely love both for what it does and its simplicity. Links play a very important part in SEO, both internal links as well as external links. Are they live or broken, 301 redirected, HTML or JavaScript based? Search Engines News SEO News Searchlight Searchlight Fri, 18 Jan 2008 16:53:00 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=2180 The long-awaited launch of Wikia Search Alpha , a Wikipedia-esque search engine has arrived. And I have to admit to being disappointed. It's no Google-killer. Heck, it's no Mahalo-killer either. Since the inception of Wikia Search's Search-l mailing list last year, I've been quietly lurking but following . Search Engines News SEO News Searchlight Searchlight Thu, 10 Jan 2008 21:47:00 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=2181 With the recent admission by Matt Cutts to Stephan Spencer that Google is using Adobe Systems' Search Engine SDK technology, a new set of optimization opportunities opened up. That fairly definite confirmation of how Google reads text within Flash files makes it possible to create Flash .swf files with some . Search Engines News SEO News Searchlight Searchlight Tue, 08 Jan 2008 15:53:00 GMT