Seo Copywriting Latest search engine news blog articles from Seo Copywriting. http://www.seocentro.com/seo-archives/publisher/Seo+Copywriting.html Seo Copywriting News Archive http://www.seocentro.com/cgi-bin/rss/go.pl?uid=57628 Today we are honored to feature our interview with link-building expert, Debra Mastaler. In business since 2000, Debra shares some of the expertise she's gained from executing hundreds of link building campaigns with us! Enjoy, as Debra gives her candid take on link marketing - how it's evolved and where it stands today. Please share a bit of your background with us: When did you start in SEO? What led you to specialize in linking? (or is it "link building"? Search Engines News SEO News Seo Copywriting Seo Copywriting Tue, 07 Feb 2012 11:18:22 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=57544 Welcome back! In this week's SEO copywriting how-to, Heather builds on her video of last week: How to tell if your sales copy sucks . Realizing there are several more ways to tell that your sales copy sucks, here Heather addresses three more characteristics that mark bad sales copy - and then shares on how to go about fixing them so that your sales content pops off the page. Tune in to learn how refining your website's tone and feel, Search Engines News SEO News Seo Copywriting Seo Copywriting Mon, 06 Feb 2012 11:05:24 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=57315 Is the latest "Google Plus" news making you think that traditional copywriting is dead - and it's all about social? I received this note from a talented SEO copywriter: "It's really true that it's important to do what one loves - and because I have ADD, I find social campaign management/monitoring, etc. to be extremely difficult, staying on top of Twitter and Google+ and FB and LinkedIn and StumbleUpon and YouTube and and Hootsuite and hash-tags and likes etc. Search Engines News SEO News Seo Copywriting Seo Copywriting Thu, 02 Feb 2012 10:06:44 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=57259 In this week's latest and greatest Web-writing news, all is relatively quiet on all fronts as marketers drop the SOPA bone and focus on Google+ and Search+: Content marketers discuss practicalities, strategy and channels; the SEO and search community find ways to either deal with, benefit from, or work around Google's Search+; and social media marketers share ways to integrate the Google+ platform and use Pinterest. It's definitely a you+ world out there, Search Engines News SEO News Seo Copywriting Seo Copywriting Wed, 01 Feb 2012 17:36:19 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=57104 Alice's Journey I am a beginning SEO web writer with 30 years of business and technical writing knowledge and experience. As an online web writer certified in SEO, I specialize in copywriting for small businesses. I have an extensive background in training business and technical writers to communicate clearly. My clients have included major aerospace companies as well as businesspeople from a variety of industries. Search Engines News SEO News Seo Copywriting Seo Copywriting Tue, 31 Jan 2012 11:18:02 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=57024 Greetings! In today's Web-writing video, Heather discusses how to check your sales copy to detect common and costly mistakes - those she has witnessed time and again in her long SEO copywriting career. It's true, writing sales copy is really difficult if you've never done it before. There are several ways you can inadvertently go wrong, and many DIY folks don't know how to go about checking their sales copy to see if they've done it right. Search Engines News SEO News Seo Copywriting Seo Copywriting Mon, 30 Jan 2012 11:06:14 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=56844 Once upon a time, long before Twitter, Google + and Facebook, there was a powerful piece of marketing collateral that's all but ignored now. The "tips" booklet. Companies would pay a lot of money for writers to pour through their past articles and ferret out tip-worthy content. These tips were typically turned into a softcover booklet (like "101 Pet Care Tips." Or "50 Ways to Stage Your Home,") that sold at trade shows, given away as prospect "leave-behinds, Search Engines News SEO News Seo Copywriting Seo Copywriting Thu, 26 Jan 2012 15:54:07 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=56779 Yet another busy week is captured in this edition of the latest and greatest Web writing news! "Data retention" legislation usurps SOPA as the newest threat to online privacy and freedom, while Apple's astonishing first-quarter $13.1 billion profit has all online marketers in a state of shock and awe. Meanwhile, the big G is roasting in both internal and external PR debacles with its self-serving Google+ corruption of search results, Search Engines News SEO News Seo Copywriting Seo Copywriting Wed, 25 Jan 2012 18:26:55 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=56646 Guest Author, Andy Havard All too often, bloggers and small businesses miss out on great content marketing opportunities due to budgetary constraints. Does that resonate with you? Did you know that online video couldn't be a more cost-effective and convenient marketing approach for any product, brand or service? And you must know that online video is the hot and growing - and most likely indefinite - trend for content marketing? Here, Search Engines News SEO News Seo Copywriting Seo Copywriting Tue, 24 Jan 2012 10:04:38 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=56552 Welcome back! In this week's Web-writing video how-to, Heather discusses how customer testimonials can help you write better sales pages. For many of us, writing a sales page can be challenging. You may be a really great blogger, able to write about anything, or you may be a small business owner wanting to write your own sales copy for your website'in any case, if you've never written persuasive copy before, it can prove to be very difficult. Fortunately, Search Engines News SEO News Seo Copywriting Seo Copywriting Mon, 23 Jan 2012 09:15:55 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=56340 Have you ever said, "If I have to write one more post about (something you've been writing about a lot) I'm going to go completely insane?" Yeah, me too. Once upon a time, it felt like I wrote copy for every cosmetic dentist in North America. At the drop of a hat, I could talk about veneers, teeth whitening and "laser gum surgery." Yeah, I was great fun at cocktail parties. I was also bored too. So very, very bored. Search Engines News SEO News Seo Copywriting Seo Copywriting Thu, 19 Jan 2012 10:10:24 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=56246 Politics literally darken the internet in this week's latest and greatest Web-writing news, as the SOPA (Stop Online Piracy Act) legislation has provoked industry backlash and a worldwide protest by site owners - including heavies like Wikipedia and Reddit - in the way of website "blackouts." (They are occuring today, in fact, for 12 hours). Even Google has made a statement of protest on its home page by blacking out its logo. Meanwhile, Search Engines News SEO News Seo Copywriting Seo Copywriting Wed, 18 Jan 2012 13:23:04 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=56124 Share with us a bit about your background. How did you come to be a freelance copywriter? How I began my career as a web copywriter is a bit of a winding road. After working as a human resource professional in the corporate sector for 14 years, I started getting restless and decided to start writing again - a love I had as a young person. The very first works I created were articles about the job market, Search Engines News SEO News Seo Copywriting Seo Copywriting Tue, 17 Jan 2012 09:24:59 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=56026 Greetings! As you might have guessed, today's how-to video builds on last week's " 3 business blogging tips for beginners ." While thinking about that post, Heather realized that there were definitely more than just those three blogging tips to share, and so she created three more to do with the realities of time management and scheduling, as well as the question of sales vs. blog writing. Search Engines News SEO News Seo Copywriting Seo Copywriting Mon, 16 Jan 2012 09:18:26 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=55860 "I'm working my butt off and writing all the time, but I'm barely scraping by. What's wrong with me?" You know the difference between a successful copywriter with disposable income and one that's just getting by? The first copywriter isn't just a good writer. She's a smart businesswoman, too. Every year, I hear about new copywriters entering the space - and that's a wonderful thing. But there's a scary side to this too. Search Engines News SEO News Seo Copywriting Seo Copywriting Thu, 12 Jan 2012 13:20:24 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=55809 In this week's latest and greatest web-writing news, there's still much buzz to do with 2012 trends and predictions spliced with backward glances at 2011. But, as you've probably noticed, the New Year is well underway - and Google's " Search, plus Your World " is making a splash. Catch the newest wave of industry news with these picks' Content Marketing Target Marketing Magazine 's January 2012 cover story, by Thorin McGee, Search Engines News SEO News Seo Copywriting Seo Copywriting Wed, 11 Jan 2012 17:24:04 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=55695 Guest Author, Lyena Solomon You are an SEO copywriter. As a matter of fact, you are a pro who makes a living doing just that - writing for the websites. You write great content that aims to convert visitors. You know all about keyword research and call to action. You figured out who your audience is and did persona modeling. You know your way around Analytics. What you also know oh so well is how hard it is to convert a website visitor. Search Engines News SEO News Seo Copywriting Seo Copywriting Tue, 10 Jan 2012 10:16:01 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=55624 Welcome back! Today's video offers three actionable business blogging tips for beginners, as well as for those of you who may be a bit "rusty."' Heather thought business blogging would be a timely topic, as many business owners resolved to either start blogging or do more of it this New Year. They've seen the stat's showing how blogging can increase leads, boost conversions, and drive more traffic to their site - and they want a piece of that! Search Engines News SEO News Seo Copywriting Seo Copywriting Mon, 09 Jan 2012 14:18:57 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=55473 Lately, I've been seeing quite a few posts discussing how SEO content marketing should be on the top of every businesses' resolution list. For instance, there's this post . And this one . And this one . These are all great posts. But here's the thing' 'I've read these "write more quality content" resolutions before. For about 14 years now. And you know what? Very, very few companies follow through. They want to. They mean to. But then, Search Engines News SEO News Seo Copywriting Seo Copywriting Thu, 05 Jan 2012 14:35:15 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=55400 Happy New Year! Time to make use of that bookmarks feature, as the best of 2011 and trends for 2012 flood the web in this first Web-writing roundup of 2012. From content to social media marketing, SEO and search, here's a content curator's dream of links - and fine fresh stuff to kick off the year well prepared! Enjoy, bookmark, and curate on' Content Marketing Following tradition, Junta42 (Joe Pulizzi) shares the top content marketing articles of 2011 at his site. Search Engines News SEO News Seo Copywriting Seo Copywriting Wed, 04 Jan 2012 15:35:53 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=55312 Guest Author, Nick Stamoulis I was working with one of my social SEO clients on their blog. My SEO company , Brick Marketing, was responsible for writing two blog posts each week, which we would then promote through the client's various social networks as they went live. We were specifically instructed to make sure the blog posts were "SEO friendly" and would do well in the search engines. However, Search Engines News SEO News Seo Copywriting Seo Copywriting Tue, 03 Jan 2012 11:01:13 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=55015 Wow, it's the end of 2011 already' 'And that means that it's time for the "Most popular posts of the year" roundup (cue applause!) 2011 was a big year for Google updates - and a big year for SEO copywriting. Most of the top-10 post topics aren't overly surprising (Panda, anyone?) Other top ten posts surprised me - and showed that many folks are still mastering the "writing for search engines and social" balance. Without further ado, Search Engines News SEO News Seo Copywriting Seo Copywriting Thu, 22 Dec 2011 16:11:08 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=54985 Happy Solstice ! In this final SEO Content Marketing Roundup of 2011, we feature 2012 predictions and forecasts, share 2011 retrospectives, and note those choice real-time updates from all realms of the content, social media, SEO and search marketing spheres. Savor these and join us as we welcome the New Year! We'll be back with the latest and greatest Web writing news come Wednesday, January 4 th . See you then! Search Engines News SEO News Seo Copywriting Seo Copywriting Thu, 22 Dec 2011 01:08:22 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=54835 Guest Author, Disa Johnson Today's guest post - the final one of 2011 - is by Disa Johnson, an established authority in the search world who "'watched as AlltaVista beat InfoSeek, only to loose against Google'" Disa can tell when something truly innovative comes along, and noting that search innovations haven't come along in a long while, Disa is excited by the emergence of Wolfram|Alpha : "the latest, greatest little computation engine that could." Here, Search Engines News SEO News Seo Copywriting Seo Copywriting Tue, 20 Dec 2011 10:45:57 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=54762 Greetings Web writers! In the last SEO copywriting video how-to for 2011, Heather answers a question posed to her on Twitter: "How can you tell if your Web pages have too many words?" Given that last week's video discussed three essential tips for writing for the Web , the question of word count makes for a natural fourth in the Web-writing fundamentals sequence. So without further ado, Search Engines News SEO News Seo Copywriting Seo Copywriting Mon, 19 Dec 2011 11:00:00 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=54625 Last week, a prospect asked what I thought of his site copy. I took one look and resisted the urge to say, "Um, how much did you pay for this?" The writing was'bad. Picture a 500-word, below-the-fold paragraph with no hyperlinks, no call-to-action'and what's worse' All of the copy was italicized. All of it. Imagine reading that on a mobile device. The prospect knew that something seemed "off." But he thought, "I hired someone who specializes in SEO copy. Search Engines News SEO News Seo Copywriting Seo Copywriting Thu, 15 Dec 2011 17:17:27 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=54540 Wow! This week's Web writing news is nearly decadent with rich and informative content: E-commerce marketers have occasion to rejoice with record-breaking holiday numbers, SEO and search professionals contemplate where "the new Google" (and the industry) are going, and social media marketers are assured an ever-growing piece of the world-wide content marketing pie. Here are this week's yummy picks'enjoy! Content Marketing Citing newly-released comScore data , Search Engines News SEO News Seo Copywriting Seo Copywriting Wed, 14 Dec 2011 16:31:45 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=54442 Guest Author, Ann Smarty Ah, guest posting. While blogs were once a fringe activity similar to writing a journal, they now represent a great bulk of much of the average freelance writer's work. If you own a blog yourself you have probably written guest posts before, or written them for someone else. If you are a writer you will probably regularly look for chances to expand your visibility by searching out chances to get involved with various high-profile sites. Search Engines News SEO News Seo Copywriting Seo Copywriting Tue, 13 Dec 2011 10:27:40 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=54378 Greetings! Today, Heather is stripping it down to the triage of online copywriting essentials with three tips on how to write for the Web. For those of you who come from a print freelance copywriting background, or for those who own a small business or are otherwise in the do-it-yourself (DIY) mode, these tips are all the more important for you to know. Tune in to learn how to structure your copy for the Web in a way that makes it easier for folks to read, Search Engines News SEO News Seo Copywriting Seo Copywriting Mon, 12 Dec 2011 13:51:48 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=54225 Are you looking for more Google love? Want to drive highly qualified traffic? Do you want to reach readers at all phases of the purchase cycle? You got it. All you have to do is learn how to leverage the long tail. Google just announced another algorithm tweak, and this time, it's targeting long-tail documents. According to the Google Inside Search blog: " More comprehensive indexing: This change makes more long-tail documents available in our index, Search Engines News SEO News Seo Copywriting Seo Copywriting Thu, 08 Dec 2011 15:53:08 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=54134 In this week's Web writing news, the past year is coming to a close while a new year has yet to begin. Betwixt and between the 2011 retrospective and 2012 predictive musings are exceptional news and posts from all corners of the internet marketing sphere: content, social, SEO and search. Transitional times can make for the most interesting discussions! Search Engines News SEO News Seo Copywriting Seo Copywriting Wed, 07 Dec 2011 15:34:18 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=54034 Guest Author, Courtney Ramirez Publishing quality content can help your small business get new leads, develop a bigger presence online and convert more prospects into clients. But the process of planning, creating and distributing content can be a tall order for many small businesses who have limited resources. An outstanding content marketing plan doesn't have to be out of your reach! By following these keys you can put content marketing to work for your small business. 1. Search Engines News SEO News Seo Copywriting Seo Copywriting Tue, 06 Dec 2011 14:21:27 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=53959 Greetings! Today's SEO copywriting tip addresses a question posed in the SEO Copywriting Certification graduate group forum: "In my experience, pipes have been added to define SEO keywords in the search engine results'can you explain what is the preferred way of writing general SEO Titles - with or without pipes? What produces the best results in terms of consumer search behavior?" An excellent question! Beginning with an explanation of "pipes, Search Engines News SEO News Seo Copywriting Seo Copywriting Mon, 05 Dec 2011 14:43:34 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=53805 Thinking about starting a career in SEO copywriting? Here's a reality check. Making a living as a copywriter (whether you work in-house or freelance from home) is hard work. First, there's a learning curve - it takes some time to master SEO copywriting best practices. Second, you'll need to keep up with (and understand the ramifications of) the search engine's ever-changing whims. Plus, you need to know how to write. Really well. But you know what else'? Search Engines News SEO News Seo Copywriting Seo Copywriting Thu, 01 Dec 2011 16:22:51 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=53718 The proverbial fridge full of yummy Thanksgiving leftovers feed this week's Web writing news: Black Friday and Cyber Monday stats highlight content marketing discussions, SEO and search professionals talk analytics, while social media marketers buzz about Facebook and blogging. Substantive food for thought and delicious resources for the smart marketer await you'enjoy! And please pass the salt, but hold the pepper' spray! Content Marketing Citing stats from comScore, Search Engines News SEO News Seo Copywriting Seo Copywriting Wed, 30 Nov 2011 17:30:28 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=53605 Guest Author, Amy C. Teeple You've most likely heard the saying, "Don't assume because it makes an ass out of you and me." When it comes to your business, assuming certain things can mostly just make an ass out of you ' and send your clients elsewhere. Tis the season The holiday season is often a busy time for many product-based businesses. Even in this down economy, people still spend a bit extra on their Christmas and Hanukkah shopping - a bonus for retailers. Search Engines News SEO News Seo Copywriting Seo Copywriting Tue, 29 Nov 2011 13:44:15 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=53544 Welcome back! In today's SEO Copywriting video, Heather shares an "old school" copywriting tip on how to make more money simply be re-structuring your price list. If you have a price list on your website, or if you're a small business owner and produce a printed price list for your clients, then you'll find this pricing strategy how-to especially useful. And it's a fun tip, besides! How many times have you seen a page like this? Search Engines News SEO News Seo Copywriting Seo Copywriting Mon, 28 Nov 2011 12:01:39 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=53451 A recipe for gratitude makes up this week's Web writing news: there is a smidgen of expertise, a pinch of analysis, oodles of how-to's and tips, all mixed in a delightful holiday e-commerce sauce. Oh, and a big helping of Google+ 'taties and gravy. From content to social media marketing, SEO and search, here's a delightful spread of some really good stuff! Season to taste and eat up' Content Marketing The power of 3: SES Chicago 2011 gang of three (Lee Odden, Search Engines News SEO News Seo Copywriting Seo Copywriting Wed, 23 Nov 2011 11:34:29 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=53388 Guest Author, Tom McSherry If you're still fairly new to freelancing and you're burst out of bed every morning ready to hit your desk and start on another ludicrously productive day - great. I envy you. This post probably won't have any relevance for you yet, but it will at some stage. Any freelancer who has been in the business for more than a year or so is likely to have gone through a period of listlessness and lack of interest in the job, Search Engines News SEO News Seo Copywriting Seo Copywriting Tue, 22 Nov 2011 12:58:48 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=53328 Greetings! Today's SEO Copywriting video post is in response to a question put to Heather during her recent Inbound Writer webinar ( 7 Steps to SEO Copywriting Success ): "How do you address competing keywords where the keyword attracts multiple audiences?" This is a very good question, and one that poses a particular challenge for business-to-business (B2B) copywriters. Tune in a learn the common mistakes made by B2B writers in their keyphrase research - and hence, Search Engines News SEO News Seo Copywriting Seo Copywriting Mon, 21 Nov 2011 11:21:54 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=53214 Are you wondering if your "SEO expert" has been around as long as he claims? Feeling like you've been in the business since the beginning of SEO time? Here are 18 ways to tell if you're an SEO O.G. ("old guard" or 'original gansta".) Plus, you'll find even more tips, thanks to a little help from my SEO friends. If you're new to the SEO world, you'll enjoy reading how much things have changed. And if you're an O.G. SEO too - enjoy! Search Engines News SEO News Seo Copywriting Seo Copywriting Thu, 17 Nov 2011 15:45:28 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=53147 The watchwords for this week's web-writing news are creativity and renewal. Content marketers focus on getting unstuck and infusing new life into their work, while search and social media marketers find yet more uses for Google+, and SEO pro's share creative new dance steps to accompany the latest industry changes. Enjoy this week's refreshments: Content Marketing Joe Pulizzi shares eight content marketing initiatives ("to seriously consider") for 2012 at Junta42 . Search Engines News SEO News Seo Copywriting Seo Copywriting Wed, 16 Nov 2011 16:29:31 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=53078 Guest Author, Derek Cromwell Sometimes I look back on my career as a copywriter and content marketer' and I wonder how I even managed to feed my family and keep the bills paid in those early days. It's a wonder I didn't run off every single prospective client with the poor quality of my "proposals." During the first year or so of chasing clients, every proposal I sent was typed up in an email in a direct response to a query for business. Search Engines News SEO News Seo Copywriting Seo Copywriting Tue, 15 Nov 2011 11:52:13 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=53026 Welcome back! Today, Heather elaborates on her power words video blog series, focusing on the word "free." (Bet your eyes just snapped on the word already!) Like the word "you," "free" is a very powerful power word and yet one that many copywriters fail to use correctly. If you're just catching up, Search Engines News SEO News Seo Copywriting Seo Copywriting Mon, 14 Nov 2011 13:52:19 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=52902 I've been reading a few posts about how meditation can help the writing process. One person insists that meditation will make you a better writer . Another person uses it for business brainstorms . I would agree with these statements. Shutting down your external thoughts - even for a short time - can lead to transformative results. The challenge is, the word "meditation" means different things to different people. For some people, Search Engines News SEO News Seo Copywriting Seo Copywriting Thu, 10 Nov 2011 14:42:34 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=52844 Got fresh content? In this week's web writing news, content and social, SEO and search marketers alike are buzzing about Google's newest developments, both its "fresh" update in search marketing results and its (now limited) launch of Google+ branded/business pages . Catch up on the freshest here: Content Marketing Four types of timely content for Google's "fresh" update are posted at Search Engine Watch . Search Engines News SEO News Seo Copywriting Seo Copywriting Wed, 09 Nov 2011 16:37:14 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=52760 Guest Author, Nick Stamoulis E-commerce sites often struggle with their SEO. Boring, bland product descriptions make up the bulk of the content, the URL structures are often a mess and because they rely so heavily on graphics the site speed is very slow and most of the site looks blank to the search spiders. However, that doesn't mean that there is no hope for e-commerce sites when it comes to optimizing their content! SEO best practice guidelines still apply, Search Engines News SEO News Seo Copywriting Seo Copywriting Tue, 08 Nov 2011 14:19:19 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=52698 Greetings Web Writers, and welcome to Heather's latest SEO copywriting video how-to! Today, Heather expands on last week's "power words" vlog with harnessing the power of that magical customer-centric word: " you ." You . Such a seemingly simple word packs an incredible punch, as it centers your web copy around them . Coupled with customer-oriented web content, using "you" in your copy is a proven strategy for engaging the prospect and improving conversions. Search Engines News SEO News Seo Copywriting Seo Copywriting Mon, 07 Nov 2011 13:55:37 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=52587 I'm writing a shorter post this week as I've been hit with some crud that feels like the plague. OK, I'm sure that it's not the plague. I'm sure that it's just a cold. But still' it feels "plague-y" to me' I've been doing a lot of surfing while I've been stuck on the couch - and I've noticed a lot of sites making the same mistake. Instead of their home page providing an excellent introduction to the company's product or service, Search Engines News SEO News Seo Copywriting Seo Copywriting Thu, 03 Nov 2011 15:21:55 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=52515 This week's web writing news focuses on the fundamentals. Content marketers discuss conversions, search and SEO folks emphasize basic SEO and link building practices, while social media marketers talk influence. Get back to the marketing basics with this week's picks: Content Marketing So which brain is your website selling to? Smart read by Tim Ash at ClickZ . Is your content getting boring? Five ways to bring "sexy" back are shared at Content Marketing Institute . Search Engines News SEO News Seo Copywriting Seo Copywriting Wed, 02 Nov 2011 13:23:25 GMT