Social Marketing Journal Latest search engine news blog articles from Social Marketing Journal. http://www.seocentro.com/seo-archives/publisher/Social+Marketing+Journal.html Social Marketing Journal News Archive http://www.seocentro.com/cgi-bin/rss/go.pl?uid=13245 More and more people attempt to try to jump on the bandwagon with social networking websites thinking that if you build it they will come. Not the case, launching a social networking website these days requires more than just a good idea. Simply building a website and letting it sit will not bring in traffic. Search Engines News SEO News Social Marketing Journal Social Marketing Journal Tue, 18 Nov 2008 20:08:38 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=13004 There have been many blogs writing and praising Obama recently for his amazing approach at leveraging himself online to win the recent presidential election. Obama has ignited a new path of thinking that I think we will start seeing many other politicians take to become visible for any political race. Obama knew how to get the young vote and he did it with every possible social networking site he could get his hands on. Search Engines News SEO News Social Marketing Journal Social Marketing Journal Tue, 11 Nov 2008 14:56:01 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12841 I have been thinking about this topic for a while and I think it is really important to touch upon this issue because someday this could open up into a whole new area for doctors to analyze and study patients. I'm sure it has already begun but the addiction level some have to social networking websites is becoming a serious problem. You all know who you are and we all of at least one in our circle of friends. Search Engines News SEO News Social Marketing Journal Social Marketing Journal Wed, 05 Nov 2008 15:41:15 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12525 It's no surprise that the internet is moving at a fast pace. Every day it seems like something new is out and about creating a buzz and attracting visitors. With all the vast amounts of information where do you go to just learn without all the distractions? Search Engines News SEO News Social Marketing Journal Social Marketing Journal Tue, 28 Oct 2008 13:47:33 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12040 With so many budget cuts that exist in today's business world many different companies and organizations are constantly looking for ways to cut costs and trim their budgets. Recently I have been seeing many photographers that are pretty upset that the amount of work they have been getting is starting to trend downward and Flickr is partly to blame for this. Search Engines News SEO News Social Marketing Journal Social Marketing Journal Tue, 14 Oct 2008 10:49:01 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=11886 Social marketing has gone through many changes and continues to go through changes as it is still a relatively new approach of online marketing. Search Engines News SEO News Social Marketing Journal Social Marketing Journal Wed, 08 Oct 2008 19:42:05 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=11813 Social marketing is all about finding like-minded people and sharing thoughts and experiences with them. Forums can be the most important and effective place to share those thoughts and experiences. Forums are online communities where people participate in different discussion groups. Due to the community nature of forums, they have become an effective tool for social marketing and can be quite effective vehicles to launch a viral marketing campaign. Forums have, in the past, Search Engines News SEO News Social Marketing Journal Social Marketing Journal Tue, 07 Oct 2008 13:37:42 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=11777 StumbleUpon is a social bookmarking site that can deliver a lot of traffic. Where StumbleUpon differs to a site like Digg is that the traffic generated can last two or three days, not a short 12-36 hours. However, like Digg, traffic from StumbleUpon tends to have a very high bounce rate and an extremely low conversion or purchase rate. You can however improve your conversion rate if you follow a few points. StumbleUpon is meant to be 'fun' and 'friendly'. Search Engines News SEO News Social Marketing Journal Social Marketing Journal Mon, 06 Oct 2008 15:32:21 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=11746 The big wide world of the web continues to get smaller as social media sites start to combine some of their power. In the past we have seen shared profiles, now we are seeing Friendster providing support for OpenSocial and Facebook applications. You can now port applications from Facebook for example, into you Friendster profile. Furthermore, Friendster has open policy on monetizing their profiles and the applications. Search Engines News SEO News Social Marketing Journal Social Marketing Journal Sun, 05 Oct 2008 13:20:44 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=11740 This issue actually goes far beyond simple reputation management. In fact it probably fits into the criminal landscape given the events. Many will have heard of the hoax(?) news story about Steve Jobs having a heart attack. I wonder how many also know that in the first hours after the story 'broke', Apple shares took a heavy dip. It shows that Jobs is still considered one of Apples biggest allies and his loss could cripple the company - at least initially. Search Engines News SEO News Social Marketing Journal Social Marketing Journal Sat, 04 Oct 2008 15:36:45 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=11733 Branding is the marketing term given to an identity and it is through your brand or identity that people associate your products, services, or just you as a person. With strong branding comes an association. A good example can be seen in fast food, soft drinks and motor vehicles. Talk about soft drinks, particularly cola, and people will automatically think of one or two brands. You can achieve similar results within the social media community. You can build your business, Search Engines News SEO News Social Marketing Journal Social Marketing Journal Sat, 04 Oct 2008 01:56:13 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=11665 An interesting study from Australia that has been reported on in a post on WebProNews provides an insight into how men and women tick. A large of majority of men listed surfing the net as their number one relaxation. There were far less women who labeled it their number one pastime, they prefer family and friends. Interestingly, men now prefer the internet to sex according to the statistics quoted. Search Engines News SEO News Social Marketing Journal Social Marketing Journal Thu, 02 Oct 2008 15:40:16 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=11638 HP has demonstrated how a viral marketing campaign using blogs can become a huge success on many fronts. Marketing Pilgrim reports on HP's use of 31 of the top tech blogs and how HP partnered with them to deliver a marketing program. Here is how HP put the whole thing together - and, apart from the cost, you have to admit the whole process was really quite simple: They called it 31 Days of the Dragon. They contacted 31 tech bloggers with influence (based on number of links, Search Engines News SEO News Social Marketing Journal Social Marketing Journal Thu, 02 Oct 2008 03:46:50 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=11557 Internet users are now accessing online video in increasing numbers according to a recent study. The study showed a doubling of the number of users accessing video compared to 12 months ago. The number of businesses now incorporating video content in their web pages is also increasing. An increasing number are producing their own video content and using sites such as YouTube you host the material. Business content is generally focused in two area. Search Engines News SEO News Social Marketing Journal Social Marketing Journal Tue, 30 Sep 2008 15:32:34 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=11502 One I notice on many of the social networking sites is the number of business people who 'hang out' with fellow business people. As far as networking is concerned, that is fine; when it comes to social marketing, it seems pointless. The aim of social marketing is to put your name, your brand, and/or your product out into the public domain - in other words, to promote your business. Promoting your business to other businesses is not going to increase your sales. Search Engines News SEO News Social Marketing Journal Social Marketing Journal Mon, 29 Sep 2008 12:48:38 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=11491 Closed social networks are not strictly closed, what I am referring to is the kind of network that rarely welcomes new member. There are plenty of individuals hovering around the edges wanting to get in, they just don't know how to do it. The only real way in is through invitation and that may need to come from several within the group. I may make it sound like a secret society but they aren't, they just get terribly social with outsiders. That however is the key. Search Engines News SEO News Social Marketing Journal Social Marketing Journal Sun, 28 Sep 2008 15:37:28 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=11486 Marketing Pilgrim has published a post reporting on a recent study that should make many business owner happy. Marketing expert may however need to rethink their social marketing approaches. The study was conducted by Cone and published in their 2008 Cone Business in Social Media Study. Consumers do want to be social with business is the bottom line. However, and here is the crunch, they want to be social, not spammed by constant promotions and self interest. Search Engines News SEO News Social Marketing Journal Social Marketing Journal Sun, 28 Sep 2008 02:50:37 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=11477 Social blogging has stepped up a level with political blogging. As if you don't get enough in the news and everywhere else online, Twitter has now gone political with Election Site Highlights from both the Presidential nominees and their running mates. The site features Tweets involving the presidential and vice presidential candidates and apparently there are hundreds of these Tweets coming through at any one time. Search Engines News SEO News Social Marketing Journal Social Marketing Journal Sat, 27 Sep 2008 03:14:04 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=11431 If you use Google Reader then you will probably be aware of the controversy that occurred at the beginning of the year when friend sharing meant you were sharing a lot more than perhaps you wanted too. Google addressed that issue and now they have added a few more features. One of the big changes is that Friend Sharing can now be done world wide in any of the supported languages. Other changes include the ability to tag whilst sharing or noting. Search Engines News SEO News Social Marketing Journal Social Marketing Journal Fri, 26 Sep 2008 03:54:25 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=11375 Digg has acquired new funding and is about to launch into an expansion program that will auger well for many users outside the mainland US. These changes will be welcome and are overdue, however Digg is still not addressing one of the biggest issues that annoys most users, and that is the Digg inner club that seems to be able to control the front page. Search Engines News SEO News Social Marketing Journal Social Marketing Journal Thu, 25 Sep 2008 01:39:03 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=11325 If you decide to embark on a social marketing campaign, it pays to have your blog content carefully planned and written but not published before you commence marketing. Marketing, social marketing included, should be planned with a strategy in place that is leading to a conclusion. For example, if you are planning a product launch, you could commence your marketing prior to the launch. You can plan how you are going to approach each day leading up to the launch, Search Engines News SEO News Social Marketing Journal Social Marketing Journal Wed, 24 Sep 2008 02:41:27 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=11268 Google have made it possible to embed books into your website and judging from the number of applications available and the open source API, your should be able to embed books into your Facebook or Myspace pages as well. With every new addition to web technology, the first thing many marketers do is look for any marketing angle in the technology. Will embedded books have any social marketing value? Search Engines News SEO News Social Marketing Journal Social Marketing Journal Tue, 23 Sep 2008 02:17:12 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=11216 Do you personalize your social marketing? By personalize I mean include either a photo of yourself or a well designed avatar that represents your business. I am frequently surprised to see individuals using avatars from the sites they are on to represent themselves. Designing a clever avatar has several benefits to social marketing. The first of course is if it is memorable, people will come to identify with it. In a crowd of avatars, Search Engines News SEO News Social Marketing Journal Social Marketing Journal Mon, 22 Sep 2008 01:57:27 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=11208 BlogWorld Expo is on at the moment and there are several places running commentary on what's happening. WebProNews has a good summary of the events, one of which caught my eye. It reports on Don Crowther, founder of SMARTS, and his views on using social media to bring traffic to your Web sites. He quoted some interesting figures. Search Engines News SEO News Social Marketing Journal Social Marketing Journal Sun, 21 Sep 2008 02:36:57 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=11197 Social media seems to be going through a phase of shakeups and shakeouts at present. StumbleUpon has recently made some changes and this followed Facebooks big change to profile pages. There are still a lot of mumblings and grumblings about those changes. This last week has seen Yahoo! introducing a new look to their MyYahoo! pages, it seems it may include new features and new functionality. The latest to go through some changes is Twitter. Like most of the other changes, Search Engines News SEO News Social Marketing Journal Social Marketing Journal Sat, 20 Sep 2008 01:14:48 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=11193 Here at Social Marketing Journal, we are avid fans of reading some of the top blogs within the industry and gaining constant knowledge of what works and doesn't work within social media as well as what is currently in the headlines. The best way to learn about any given subject is to read, read, read! While SMJ is a great resource for social media information, we can't help but encourage the other amazing blogs that keep us reading on a weekly basis. Search Engines News SEO News Social Marketing Journal Social Marketing Journal Fri, 19 Sep 2008 22:46:02 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=11155 We wrote a little while ago about the changes to StumbleUpon and the way friends and subscribers would change. It seems they have finally completed the changes according to the SU Blog . Starting tomorrow, Search Engines News SEO News Social Marketing Journal Social Marketing Journal Fri, 19 Sep 2008 01:32:57 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=11096 We live in a fickle society so what is 'hot' one day will be turn out to be 'so yesterday' the next. Generally speaking, trends come in waves and last more than one day. To be successful with social marketing, to need to be able to capitalize on what is 'hot' at any given period. To make matters a little more confused, what is considered hot on one site should not always be accepted as a general trend. Search Engines News SEO News Social Marketing Journal Social Marketing Journal Thu, 18 Sep 2008 02:58:33 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=11048 A press release from ShareThis reports on a new study by Forrester Consulting (commissioned by ShareThis). Some of the statistics reported make for interesting reading and possible further analysis with respect to social marketing activities. A long held belief by many website owners, particularly bloggers, is that social bookmarking is not about sharing information found, it is more about self promotion. Some of these statistics may back this up. Search Engines News SEO News Social Marketing Journal Social Marketing Journal Wed, 17 Sep 2008 01:35:28 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=11002 If users have had doubts in the past, it seems they have been answered. According to Facebook, they are not a social networking utility, rather they are "a social utility that connects you with the people around you". TechCrunch has a post related to a Facebook account that was deactivated and the email received (they received an email?) related to the accounts deletion. The circumstances admittedly are not your standard events. Search Engines News SEO News Social Marketing Journal Social Marketing Journal Tue, 16 Sep 2008 01:55:59 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10958 Linkedin announced earlier this month a collaboration with CNBC. As part of the announcement, L inkedin' blog stated: This collaboration includes CNBC integrating LinkedIn's community and networking functionality into CNBC.com, enabling users to share and discuss news with their professional networks. The collaboration has several benefits for the Linkedin community. Search Engines News SEO News Social Marketing Journal Social Marketing Journal Sun, 14 Sep 2008 14:41:12 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10945 You can do it on Youtube, you can even do it on Facebook, now you can do it on Myspace. One of the downsides to Myspace has been the video sections. Sure, you could load up videos, but you couldn't record direct. Now you can. Myspace have finally joined their competitors in allowing users to save videos recorded 'live' from their web cams. It is strange it has taken so long for Myspace to incorporate the feature. However, with the advent of Myspace Music, Search Engines News SEO News Social Marketing Journal Social Marketing Journal Sat, 13 Sep 2008 15:18:23 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10939 Myspace Music is set to open its doors sometime this month, soon apparently, and given the features it will quickly become a magnet for advertisers. The site will offer the entire catalogs of Universal, SonyBMG, and Warner Music; that's around 77% of the entire US music market. Myspace Music will make all the music they have in catalog available free to listen, so long as you don't mind the ads. With free jukebox like that, Search Engines News SEO News Social Marketing Journal Social Marketing Journal Sat, 13 Sep 2008 00:13:08 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10902 Blogs tend to have it easy when it comes to socializing. They have a comments area where visitors can add their words of wisdom; bloggers can reply; and the whole gets to see the interaction. Web pages, on the other hand, don't have it so easy - at least that is what most website owners think. A sites web design can include social interaction options. These may be a simple email communication with the most pertinent being published on the site. The more comments published, Search Engines News SEO News Social Marketing Journal Social Marketing Journal Fri, 12 Sep 2008 01:34:34 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10847 If you haven't visited Squidoo or researched them then your first observation may be that it is one large magazine, or catalog. One area that many smart people are using Squidoo for is social marketing. Squidoo is a strange site. It's a little bit Facebook, a little bit Myspace and perhaps a little bit Hub Pages. Anyone can create a page (called a lens) on Squidoo and it can be on any topic you like. Search Engines News SEO News Social Marketing Journal Social Marketing Journal Thu, 11 Sep 2008 02:44:43 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10800 The most important component of any marketing campaign, social marketing included, is the research and planning that is done prior to starting. Your whole campaign relies on collecting the right information, putting it into the correct perspective, and formatting plans based on how you interpret that information. One piece of information that is vital is to know and understand the market and reach of your proposed social marketing vehicle. Search Engines News SEO News Social Marketing Journal Social Marketing Journal Wed, 10 Sep 2008 00:47:10 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10747 Three unrelated articles on WebProNews caught my attention today. Whilst unrelated, together they send a clear message, particularly to those who are in business. The first article discussed the current aversion to social media and social marketing by a majority of business owners, a point I will return to shortly. The other two articles may need to be taken with more than passing attention, not because of the content contained, but the ramifications. Search Engines News SEO News Social Marketing Journal Social Marketing Journal Tue, 09 Sep 2008 01:26:39 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10690 Facebook has been getting up the noses of a few people just lately by shutting down profiles without warning. Now they are about to roll out the new upgrades across the board. I know there are many users who are happy with the new look, there are also many that are not. For those that are not happy, there are no smiles in sight. Facebooks' announcement stated: Throughout the next week, we'll actively migrate all our users to the new profile. Search Engines News SEO News Social Marketing Journal Social Marketing Journal Sun, 07 Sep 2008 15:24:48 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10681 Twitter' recent decision to add the 'nofollow' tag to bio's has met with a lot of discussion. Most of it has centered around Matt Cutts role in the whole affair. Perhaps a full disclosure from Twitter on why they made the change could help clear the air. The decision itself has two sides. Matt Cutts in his response to the criticism of his involvement does make at least one valid point, that of spamming. Search Engines News SEO News Social Marketing Journal Social Marketing Journal Sun, 07 Sep 2008 02:14:11 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10649 We reported a little while ago the antics at Facebook and how they are deleting accounts without warning or reason. Twitter is turning nofollow by, it seems, the request of Google. Now, Bebo is changing peoples profile name without warning or explanation. Andy Beal revealed today that his Bebo details had been changed. Let this be a warning. Don't ever rely 100% on your social networking profile for brand building. Search Engines News SEO News Social Marketing Journal Social Marketing Journal Fri, 05 Sep 2008 15:18:09 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10635 A recent article on a top Digg user who 'sells' his services comes as no surprise. In fact, he is only one of many who gain a financial reward from selling their influence, not just on Digg, but across the social media spectrum. How much would you pay to get to the front pages of Digg? Would you pay anything? '.charging up to $700 per article for his/her promotion, and if a particular item reaches Digg's home page, Search Engines News SEO News Social Marketing Journal Social Marketing Journal Fri, 05 Sep 2008 03:13:12 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10602 I had recently written a post about Facebook's "new and improved" account deletion tactics on our social marketing journal which you can read here , so just when I thought things where over they have started all over again. Just to give you a brief synopsis on how useless Facebook is starting to become, and I don't mean to go on a negative rant here but it is important for everyone to grasp this large swing in Facebook's direction. Search Engines News SEO News Social Marketing Journal Social Marketing Journal Thu, 04 Sep 2008 15:35:34 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10578 Has social media lost its newness? Perhaps! Many would say about time too. According to and article on WebProNews, 58% of respondents in a recent survey did not recognize the term social networking. Social networking as a fad had to come to an end at some time. Along the way many people have enjoyed using the services and met many new friends, however, as is becoming apparent, many sites are now becoming rigid in how you use those services. Search Engines News SEO News Social Marketing Journal Social Marketing Journal Thu, 04 Sep 2008 03:03:11 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10526 Social networking, social media or just being social seems to be getting smaller everyday. Over time we have seen some significant changes to how we communicate and networking is taking a new direction - or at least using different roads to get to the same place. It probably all started when we could subscribe, not just to posts on a blog, but also to the comments left on a post. Suddenly, you could leave a comment, subscribe, Search Engines News SEO News Social Marketing Journal Social Marketing Journal Wed, 03 Sep 2008 05:29:34 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10461 Social marketing seems to be on everyone's lips these days although at times I wonder if people are confusing social bookmarking with social networking and social marketing. Myspace has made it fairly easy to combine social networking with social marketing. After opening a Myspace account, you will need to complete a profile. Make sure your profile is written to attract those from your target groups. For example, if you are targeting 25-30 y/o males, Search Engines News SEO News Social Marketing Journal Social Marketing Journal Mon, 01 Sep 2008 04:29:20 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10448 Social marketing can be a hit and miss affair at the best of times so for many businesses, trying to market their products and services through the various social sites had often met with failure. This is perhaps because they are trying the wrong approach. Most people will not buy based on a marketing campaign. Social marketing campaigns should be about brand or product awareness rather than selling. If your approach is to inform rather than sell, Search Engines News SEO News Social Marketing Journal Social Marketing Journal Sun, 31 Aug 2008 03:05:40 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10439 Yahoo! Mash. Nothing really sparkling springs to mind. If you haven't hear of it, you haven't missed any thing. A day doesn't go by where I don't hear about a new social site opening it's doors. This time, I read where one is closing its doors - before they opened. Mash was supposed to be Yahoo!'s answer to all the other large social sites. The problem was, Yahoo! forgot to tell the rest of the world about, or at least, to keep promoting it. It seems that Yahoo! Search Engines News SEO News Social Marketing Journal Social Marketing Journal Sat, 30 Aug 2008 04:56:37 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10427 Welcome to Facebook they say when you get to their website, more like welcome to jail. I have been building a Facebook account for a good year now, actively engaging in discussions, networking with individuals local to me, joining groups that pertain to my interests and Facebook has decided to shut my account down. Search Engines News SEO News Social Marketing Journal Social Marketing Journal Fri, 29 Aug 2008 19:12:39 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10391 Do you socialize much? By socialize I mean go to dinners or parties or similar events where a large group of people meet to socialize. Social networking can often be a very similar experience. I can remember where, in past years, a doctor would never reveal his/her occupation. If they did, they would spend the evening doing on the spot diagnosis of sore backs and aching legs and so on. Social networking can be a similar experience. If you were to reveal that you were a doctor, Search Engines News SEO News Social Marketing Journal Social Marketing Journal Fri, 29 Aug 2008 02:04:29 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10316 LinkedIn is a social networking site dedicated to professionals and industry leaders. It is also a little slow in updating its services in comparison to many other social networking sites. There is nothing wrong with that of course. It is often said there are leaders and there are followers: LinkedIn is neither - LinkedIn is, well LinkedIn. It meanders along its own road. LinkedIn has had the groups feature for some time now, Search Engines News SEO News Social Marketing Journal Social Marketing Journal Wed, 27 Aug 2008 14:30:18 GMT