Yahoo! Publisher Network Latest search engine news blog articles from Yahoo! Publisher Network. http://www.seocentro.com/seo-archives/publisher/Yahoo%21+Publisher+Network.html Yahoo! Publisher Network News Archive http://www.seocentro.com/cgi-bin/rss/go.pl?uid=54671 Editor's Note: Recently, our intrepid reporter E.L. Arnold went to the Association of National Advertisers' Creativity conference in New York City and walked away with key takeaways and solid creative tips for advertisers. In addition, she talked to a pair of industry movers and shakers, Wieden+Kennedy Creative Director, Mark Fitzloff and ANA Group Executive VP Bill Duggan. The question today? "What were some of the best creative campaigns of 2011? Search Engines News SEO News Yahoo! Publisher Network Yahoo! Publisher Network Fri, 16 Dec 2011 10:43:16 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=54672 2011, 2012 and beyond on the tens (mostly) and more $10 billion : The approximate amount of cash that NBC, CBS and Fox will pony up to the National Football League over the next nine years for the exclusive rights to show NFL games, according to Ad Week . As they say on the gridiron, "go long!" 10 : The number of things that Daniel Flamberg of iMedia Connection says won't happen in 2012. Search Engines News SEO News Yahoo! Publisher Network Yahoo! Publisher Network Fri, 16 Dec 2011 10:43:16 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=53431 Inspiring tips from Yahoo!'s Creative Director Andrew Przybyszewski ("per-shib-er-chef-ski""Andrew for short) began his career in Chicago working at Leo Burnett. Over the ensuing two decades, his deep respect for the consumer has led to a firm belief in never dumbing advertising down. Taking the high road has served him well: his work for Special K, Secret, Starbucks, and The Partnership for a Drug-Free America, to name a few, has resulted in award-winning campaigns. Search Engines News SEO News Yahoo! Publisher Network Yahoo! Publisher Network Tue, 22 Nov 2011 22:14:09 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=53430 It's not how it's used, it's what it adds to the conversation Editor's Note: The Yahoo! Advertising blog recently asked several agency leaders one question: " How are you integrating social media into your creative? " Here is the response from Jeremiah Rosen, President of Campfire . Social media gives marketers the thrill of immediacy. It's a real-time opportunity to explore relationships with the audiences circling our brands. Search Engines News SEO News Yahoo! Publisher Network Yahoo! Publisher Network Tue, 22 Nov 2011 22:14:09 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=53424 "A nice place to stay on the Internet" "Icon" is a powerful word. It evokes everything from images of faith to Hollywood starlets to the geniuses of technology . There are icons in the pantheon of advertising, too. Some, like, David Ogilvy, are pioneers of the "Mad Men" art and science. Others are historic outdoor signage. The city of San Francisco""Bagdad by the Bay," as the late newspaper columnist and city icon, Herb Caen , called it"is famous for them. Search Engines News SEO News Yahoo! Publisher Network Yahoo! Publisher Network Tue, 22 Nov 2011 21:12:31 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=53308 En garde! Dreamworks features dueling custom pushdowns with wallpaper and video on the Movies homepage Dreamworks announced the arrival of its new Shrek prequel "Puss in Boots" in true swashbuckling style with a purring pas de deux of custom rich media events on the Yahoo! Movies homepage and showtimes and tickets page. The introductory animation features Puss striking a pose before he goes all feline on you and starts chasing a spotlight on the ground. Search Engines News SEO News Yahoo! Publisher Network Yahoo! Publisher Network Sat, 19 Nov 2011 00:55:57 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=53309 More data and new tools help hyperlocal campaigns hit their targets David Staas, JiWire Here's a sobering statistic for online marketers: 93% of all retail sales in the U.S. happen in brick-and-mortar stores, not on the Internet. The good news is, online campaigns can drive offline sales by targeting specific areas or groups of consumers in and around retail outlets-sometimes convincing consumers to drive five or ten miles to a store by offering them localized content, Search Engines News SEO News Yahoo! Publisher Network Yahoo! Publisher Network Sat, 19 Nov 2011 00:55:57 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=52439 Yahoo! Academy and PROVOKE Summit turns the academic into the practical Internet Week Europe kicks off next Monday, November 7 in London, and Yahoo! is a Presenting Sponsor. That means Yahoo! will be all over the old town, offering insights, tips and tricks to help advertisers do what they do better-across devices and across the globe. On the docket: Monday, November 7 Yahoo! Search Engines News SEO News Yahoo! Publisher Network Yahoo! Publisher Network Mon, 31 Oct 2011 21:31:53 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=52409 Luxuriate in the sights and sounds of Big Sky Country when you open up this fully immersive, interactive magazine ad for the State of Montana Have you ever wanted to get a fully immersive taste of the great outdoors without actually having to, you know, go outdoors? Now you can, courtesy of a magazine ad featured on Yahoo! News. The Montana Office of Tourism took full advantage of Yahoo! News being the #1 online news destination to run a rich media magazine ad, or mag ad, Search Engines News SEO News Yahoo! Publisher Network Yahoo! Publisher Network Mon, 31 Oct 2011 15:41:36 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=52410 Plus: Five ways to get your banners noticed; doing good is good for business; and how to connect with baby boomers Publishing is a lot more than posting: This should be the Golden Age of Brand Publishing, says Digiday's Neil Chase, where brands use all the digital publishing tools in the box to truly communicate with consumers and build tight bonds. Fact is, many publishers post a lot, but get little in return. Search Engines News SEO News Yahoo! Publisher Network Yahoo! Publisher Network Mon, 31 Oct 2011 15:41:36 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=52101 Will webisodes, branded entertainment, apps and 3D TV stand the test of time, or fade away into the sunset? All the way back to Julius Caesar, people have used the thumbs up/thumbs down model to indicate their opinions. Heck, a pair of once-anonymous Chicago film critics essentially started a whole new television genre giving their yea or nay on the films they watched. We like that sort of lightswitch approach, too, Search Engines News SEO News Yahoo! Publisher Network Yahoo! Publisher Network Sun, 23 Oct 2011 16:11:20 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=51901 Price' and an emotional connection Unless you've got money to burn, price is a factor in every purchase. And ironically, the cheaper an item is, the more price may be a deciding factor. Consumers may be willing to spend lavishly on home theater equipment, but who wants to pour money down the drain on a bar of soap? That makes a category such as beauty and personal care (BPC) ripe for carefully branded and emotionally connecting advertising experiences, according to Yahoo! Search Engines News SEO News Yahoo! Publisher Network Yahoo! Publisher Network Tue, 18 Oct 2011 16:49:23 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=51805 "i" want one! Apple co-founder and marketing genius Steve Jobs passed on to the great central processor in the sky last week, while the Yahoo! Advertising Blog team was at Advertising Week in New York. As you might imagine, Jobs' passing elicited some comments from conference-goers . Weeks before, Search Engines News SEO News Yahoo! Publisher Network Yahoo! Publisher Network Sun, 16 Oct 2011 00:40:35 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=51806 UI, API and Desktop will be unavailable for approximately 12 hours This Saturday, October 15, you'll have lots of options for keeping busy: attending your kid's soccer game, watching college football, or, if you're in southern California like us, enjoying some beautiful, summer-like weather. The one thing you won't be able to do is manage your adCenter account, because our friends at Microsoft are doing a tune-up for most of Saturday. Search Engines News SEO News Yahoo! Publisher Network Yahoo! Publisher Network Sun, 16 Oct 2011 00:40:35 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=51642 Being a good tweeter can drive traffic to your site Twitter's co-founder Biz Stone told audiences at a conference last year that Twitter handles more than 800 million searches per day . That's 24 billion searches per month. But that number may be inflated, because it includes third-party apps like Seesmic and TweetDeck that allow users to follow a topic, which technically means it does a search every few seconds to keep the topic feed up-to-date. Search Engines News SEO News Yahoo! Publisher Network Yahoo! Publisher Network Wed, 12 Oct 2011 12:38:33 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=51640 Agency folks talk about their most cringe-worthy moments at Advertising Week 2011 Sponsored by agency, Organic and Contagious Magazine ; and organized by The Moth, a non-profit group dedicated to the art of storytelling ; Advertising Week last week held a "story slam" (think "poetry slam," but more comprehensible) that let agency creatives tell their most horrific war stories. Search Engines News SEO News Yahoo! Publisher Network Yahoo! Publisher Network Wed, 12 Oct 2011 12:38:33 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=51641 Fun and profitable, even if you weren't a math major "Analytics is the application of computer technology, operational research and statistics to solve problems in business and industry." - Wikipedia Our comment: Boring! Actually, "analytics" is sexier than it sounds. In fact, analytics can help you make more money , if used smartly. Yahoo! Search Engines News SEO News Yahoo! Publisher Network Yahoo! Publisher Network Wed, 12 Oct 2011 12:38:33 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=51549 There's nothing like the smell of gridiron in the morning We love Southwest Airlines ads during football season, don't you? The creativity, the unmistakable whiff of whimsy, and bags that can fly across the country without having to pay for it. Yahoo! Fantasy Football attracts the most players of any online league, and that's no fantasy, so a Southwest ad front and center on Yahoo! Search Engines News SEO News Yahoo! Publisher Network Yahoo! Publisher Network Mon, 10 Oct 2011 18:42:24 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=49748 Microsoft expects technical difficulties to be resolved this evening Microsoft Advertising adCenter is currently experiencing technical difficulties with its log-in function (ads are still serving as normal). For more details, please visit the adCenter Blog . Search Engines News SEO News Yahoo! Publisher Network Yahoo! Publisher Network Tue, 30 Aug 2011 01:27:15 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=49746 CollegeHumor's Sam Stahl on how to get laughs and clicks As vice president of ad sales for CollegeHumor, Sam Stahl deals with a savvy audience that knows when it's being pandered to. And although it isn't just college students who come to the site, this company has learned quite a few things when it comes to catering to those that do. After the original founders sold a controlling interest in College Humor for an estimated $20 million to IAC, Search Engines News SEO News Yahoo! Publisher Network Yahoo! Publisher Network Tue, 30 Aug 2011 00:05:15 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=49745 Bogusky talks about the big answers"and how COMMON is trying to find them There's nothing that captures the imagination like a man who disappears. Alex Bogusky was one of the stars of the advertising world"the force behind the Truth Campaign , a partner at Crispin Porter Bogusky by 34, and AdWeek's creative director of the decade for the 2000s"until he dropped out of advertising last year. Well, Search Engines News SEO News Yahoo! Publisher Network Yahoo! Publisher Network Tue, 30 Aug 2011 00:05:14 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=49104 Online helps take the dread out of car buying So far, no one has developed an app that lets consumers kick the tires of a virtual car when they're in the market to buy a real one. Nonetheless, the Internet has become central to the vehicle-shopping process. A recent survey by Yahoo! and Universal McCann offers insight into how consumers who've recently bought a vehicle or intend to do so make use of online resources- not just to glean information, Search Engines News SEO News Yahoo! Publisher Network Yahoo! Publisher Network Sat, 13 Aug 2011 04:26:49 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=48561 Media focuses on expansion of real-time bidding across the exchange When the Right Media Exchange announced last week that it's expanding real-time bidding throughout the exchange, the press took notice. Ramsey McGrory, head of Right Media Exchange, spoke with the press to explain what our new publisher controls for data, pricing, and inventory means to exchange members and the rest of the advertising community. Search Engines News SEO News Yahoo! Publisher Network Yahoo! Publisher Network Tue, 02 Aug 2011 04:31:47 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=48556 Learn where advertising is going, and what you need to do about it Everyone's multi-tasking these days. Everyone . The simple fact is that people are using multiple devices to get information and consume advertising. More than 80% of TV watchers use their mobile devices to research what they've just seen on TV , according to Yahoo! and Nielsen research. How can you, as an advertiser, benefit from these trends? In this webinar, Search Engines News SEO News Yahoo! Publisher Network Yahoo! Publisher Network Mon, 01 Aug 2011 23:03:11 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=48497 IntoNow from Yahoo! plus "Project Runway" help make Android users look fabulous The last thing any fashion-conscious person wants is for Tim Gunn of " Project Runway " to sneer at her accessories. Thanks to the new app by IntoNow from Yahoo!, your Android will be the pinnacle of interactive style. IntoNow , you will recall, was acquired by Yahoo! in April. IntoNow from Yahoo! marries the TV and social networking experience, Search Engines News SEO News Yahoo! Publisher Network Yahoo! Publisher Network Sat, 30 Jul 2011 17:41:57 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=48498 Bid-by-position and new budget options make campaigns more effective and easier to manage The latest Microsoft Advertising adCenter upgrade makes it easier to manage your Yahoo! Search and Bing search ads and helps you bid for exactly the spot you want them to appear in paid search results. Better target with bid-by-position Instead of just bidding for the mainline position, Search Engines News SEO News Yahoo! Publisher Network Yahoo! Publisher Network Sat, 30 Jul 2011 17:41:57 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=48276 Learn tips for success from Yahoo! Insights If you were lucky enough to be in New York for Internet Week and the Internet Advertising Bureau's "Innovation Days" conference, you might have seen Edwin Wong, Yahoo!'s Director of B2B Strategic Research and Insights, talking about the future of online video advertising. Couldn't make it? We've got you covered. In this free Yahoo! webinar, the online video revolution continues. Search Engines News SEO News Yahoo! Publisher Network Yahoo! Publisher Network Tue, 26 Jul 2011 01:52:27 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=48277 How the heck do some things ever get through legal? Don't get us wrong. We love our legal department. They keep us out of the courtroom, the last place we want to be next to jail. But sometimes advertising creatives - especially copywriters - have to wonder, how do some things make it through legal and others just don't? See the rest after the jump. David Jones is the creator of Ad Land, the advertising cartoon that has been featured in AdWeek magazine, Search Engines News SEO News Yahoo! Publisher Network Yahoo! Publisher Network Tue, 26 Jul 2011 01:52:27 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=48275 In which we celebrate our "1K" post Did you know that: The year 1,000 A.D. was a leap year? The letter K stands for 1,000 because the prefix "kilo" (as in "kilogram") derives from the Greek word for 1,000, "ﻹ¿¹?" In Japanese mythology, 1,000 cranes signify healing? On Friday, July 22, the Yahoo! Advertising blog posted its 1,000 th article since its launch on September 9 of 2009? It has been a heady 1 year, 10 months and 16 days since our very first post . Search Engines News SEO News Yahoo! Publisher Network Yahoo! Publisher Network Tue, 26 Jul 2011 01:52:27 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=48051 Rick Weir explains Yahoo!'s Science + Art + Scale strategy for the connected device "Yahoo's connected device strategy is simple," says Rick Weir, Yahoo! Director of B2B Marketing in this video. "We help connect advertisers with their core audience wherever they may be on ay device, whether it's iPhones, tablets, smart phones, and of course the PC-even connected television-Yahoo! has a solution for advertisers." At the core of that strategy is Yahoo! Search Engines News SEO News Yahoo! Publisher Network Yahoo! Publisher Network Tue, 19 Jul 2011 20:34:39 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=47986 The top ways Yahoo! users share content As the line between content and advertising continues to blur, brands are increasingly becoming content creators. So it's vital for today's marketers to understand not only what kinds of content consumers share most, but how they share that content. And that's why Yahoo! has been keeping a close eye on social sharing. After the jump, check out what Yahoo! Search Engines News SEO News Yahoo! Publisher Network Yahoo! Publisher Network Mon, 18 Jul 2011 17:36:19 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=47677 What does it really mean to be "liked?" Depends on who is doing the liking, says Ad Land cartoonist David Jones Would you rather be "liked" or "followed?" Is is better to be "poked" or "pinged." In this day and age it seems like just about everyone, in the real world as well as in the social media world, has an angle. See the punchline after the jump. David Jones is the creator of Ad Land, the advertising cartoon that has been featured in AdWeek magazine, Search Engines News SEO News Yahoo! Publisher Network Yahoo! Publisher Network Mon, 11 Jul 2011 20:20:35 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=46445 Video interview with founder of The Barbarian Group, Search Engines News SEO News Yahoo! Publisher Network Yahoo! Publisher Network Fri, 10 Jun 2011 22:54:56 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=46416 Baldwin, Krasinski star as passionate, rival baseball fans on TV, Search Engines News SEO News Yahoo! Publisher Network Yahoo! Publisher Network Fri, 10 Jun 2011 15:25:10 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=46391 Search Engines News SEO News Yahoo! Publisher Network Yahoo! Publisher Network Thu, 09 Jun 2011 23:29:59 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=46382 Yahoo!'s EVP discusses Yahoo!, creativity, and turning a dime. Search Engines News SEO News Yahoo! Publisher Network Yahoo! Publisher Network Thu, 09 Jun 2011 21:22:50 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=46377 Yahoo! Search Engines News SEO News Yahoo! Publisher Network Yahoo! Publisher Network Thu, 09 Jun 2011 20:47:33 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=46372 All the news that's fit to pixel (from Internet Week New York 2011). Search Engines News SEO News Yahoo! Publisher Network Yahoo! Publisher Network Thu, 09 Jun 2011 19:46:58 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=46368 IWNY session shows that social media channels, video, Search Engines News SEO News Yahoo! Publisher Network Yahoo! Publisher Network Thu, 09 Jun 2011 18:41:20 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=46363 Host Sarah Bernard explains why Yahoo! Search Engines News SEO News Yahoo! Publisher Network Yahoo! Publisher Network Thu, 09 Jun 2011 18:11:01 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=46321 Our portfolio of top sites lets advertisers reach consumers at meaningful scale, Search Engines News SEO News Yahoo! Publisher Network Yahoo! Publisher Network Thu, 09 Jun 2011 00:09:57 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=46319 Execs, PROVOKE, Search Engines News SEO News Yahoo! Publisher Network Yahoo! Publisher Network Wed, 08 Jun 2011 23:54:48 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=46308 The mantra is "innovation, innovation, innovation. Search Engines News SEO News Yahoo! Publisher Network Yahoo! Publisher Network Wed, 08 Jun 2011 20:29:58 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=46294 Yahoo!'s Paul Cushman: Optimize for mobile, measure and keep it simple Paul Cushman, Yahoo!'s Senior Director of Mobile Sales Strategy, took the stage with a panel of fellow mobile experts at the OMMA Mobile conference during Internet Week New York 2011 to help businesses answer the question, "Where's my mobile web strategy?" Even in a . Search Engines News SEO News Yahoo! Publisher Network Yahoo! Publisher Network Wed, 08 Jun 2011 18:14:38 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=46289 Yahoo!'s Alex Linde answers those questions in spades. Search Engines News SEO News Yahoo! Publisher Network Yahoo! Publisher Network Wed, 08 Jun 2011 17:29:12 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=46252 The Foursquare founders were among six "Made in NY" award winners honored by Mayor Bloomberg for their vital contributions to the city's entertainment and new media industries. Search Engines News SEO News Yahoo! Publisher Network Yahoo! Publisher Network Wed, 08 Jun 2011 14:51:52 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=46247 Rachel Sterne, NYC's first Chief Digital Officer, shares insights into her approach to digital. Search Engines News SEO News Yahoo! Publisher Network Yahoo! Publisher Network Wed, 08 Jun 2011 03:50:37 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=46244 The Foursquare founders were among six "Made in NY" award winners honored by Mayor Bloomberg for their vital contributions to the city's entertainment and new media industries. Search Engines News SEO News Yahoo! Publisher Network Yahoo! Publisher Network Wed, 08 Jun 2011 03:05:12 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=46240 Search Engines News SEO News Yahoo! Publisher Network Yahoo! Publisher Network Tue, 07 Jun 2011 23:58:30 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=46237 Yahoo!'s Chief Product Officer discusses 680 million users, Search Engines News SEO News Yahoo! Publisher Network Yahoo! Publisher Network Tue, 07 Jun 2011 22:37:47 GMT