Yahoo! Search Marketing Latest search engine news blog articles from Yahoo! Search Marketing. http://www.seocentro.com/seo-archives/publisher/Yahoo%21+Search+Marketing.html Yahoo! Search Marketing News Archive http://www.seocentro.com/cgi-bin/rss/go.pl?uid=14255 Run, don't walk, to take these back to the mall   Over the past few weeks, we've brought you our thoughts on this year's best holiday gift ideas. Now that that's out of the way, we thought we'd turn our attention to the worst gifts for 2008. If you happen to spot something on our list that you've purchased for a loved one, now's the time to drag out that receipt and see if you can get your money back! Search Engines News SEO News Yahoo! Search Marketing Yahoo! Search Marketing Tue, 23 Dec 2008 22:56:30 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=14167 Making women beam with joy this month Since the dawn of time, men have been asking themselves what women want. This is especially true around the winter holidays. Some guys just take their best guess (and hopefully, save their receipts) while others turn to family, friends and just about anyone else who may have insight into the female mind. If you're selling women's gifts, you have to guess not only what women want but what their significant others think they want. Search Engines News SEO News Yahoo! Search Marketing Yahoo! Search Marketing Fri, 19 Dec 2008 21:55:28 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=14096 We know what guys want, and surprise"they all need electricity The country may be in the midst of an economic slowdown, but the men of the house may not realize it. According to a new survey from Break.com, men between the ages of 18-34 are planning to spend aggressively this holiday season on gifts for their spouses, parents and themselves. The survey indicates that nearly 70% of the men interviewed don't have a set budget for holiday shopping. Search Engines News SEO News Yahoo! Search Marketing Yahoo! Search Marketing Thu, 18 Dec 2008 00:15:12 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=14044 Get plugged in to the gadgets and gizmos that are most wanted this season When it comes to holiday gifts, it's still the thought that counts. But most people would like something more than a thought. Like, maybe some gadgets to play games, talk to friends or watch movies on. Whether you sell them on your site, or just want to know what the heck your teenager is talking about, Search Engines News SEO News Yahoo! Search Marketing Yahoo! Search Marketing Tue, 16 Dec 2008 20:07:19 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=13968 Protect yourself from nefarious and sneaky scammers "There's a sucker born every minute," according to that old carny saying. We're not saying that folks who work carnivals are all swindlers, or that you're a gullible "mark" (that's carnyspeak for "target of a scam"). However, some insidious people do try to scam people online, and they're getting constantly trickier with their shady "phishing" tactics. Search Engines News SEO News Yahoo! Search Marketing Yahoo! Search Marketing Fri, 12 Dec 2008 23:20:35 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=13967 How young gamers want to numb their thumbs Once upon a time, video games had a simple appeal â€" kids could maneuver yellow globes that ate power pellets or help diminutive Italian men rescue princesses from gorillas. Nowadays, of course, the games are a tad more sophisticated, but the appeal is as high as ever, with kids clamoring to get the latest releases. This holiday season will be no different, Search Engines News SEO News Yahoo! Search Marketing Yahoo! Search Marketing Fri, 12 Dec 2008 22:46:28 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=13707 4 ways to make the most of web retail's busiest day of the year "Cyber Monday" may sound like the title of a Tom Clancy thriller, but in reality it's the online counterpart to "Black Friday," the biggest shopping day of the year. While Black Friday takes place the Friday after Thanksgiving, Cyber Monday occurs the following Monday, and is considered to be the ceremonial kickoff of the online holiday shopping season. Search Engines News SEO News Yahoo! Search Marketing Yahoo! Search Marketing Thu, 04 Dec 2008 20:01:33 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=13492 Getting the best from a tough retail season Anyone who's read a paper or turned on the news is aware of America's current financial crisis. Amidst the sluggish economy, mortgage crunch and a volatile stock market, Americans have clearly tightened their budgets. How this crisis will affect the 2008 holiday shopping season has yet to be determined, Search Engines News SEO News Yahoo! Search Marketing Yahoo! Search Marketing Wed, 26 Nov 2008 01:52:20 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=13345 Our "gift" of holiday advice may help you increase your sales You may have heard once or twice that the holidays are the season of giving, but given the current market, you should probably rely a little less on consumers' giving spirit and a little more on tactics that can give you an edge. Which is why â€" in the spirit of giving, of course â€" we wanted to share some cross-selling tips from Laurie Briggs of Yahoo! Search Engines News SEO News Yahoo! Search Marketing Yahoo! Search Marketing Fri, 21 Nov 2008 02:17:08 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=13210 Display ads can be combined with search if you have the right data Have you ever stayed away from display advertising in favor of search ads because you believed that your display ads don't perform well?  You're not alone. Some advertisers have shifted display marketing dollars toward search with the belief that search advertising is "more measurable" and that it provides a higher return-on-investment. Search Engines News SEO News Yahoo! Search Marketing Yahoo! Search Marketing Tue, 18 Nov 2008 01:57:12 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=13134 We've doubled the number of domains on which you can block your ads from appearing Your time is precious, so we're going to try to give you some important news about blocked domains in a mere 250 words. Here's the scoop: In your Sponsored Search account, you have the ability to block your ads from appearing on particular sites in our Sponsored Search network. When we initially launched this feature we provided the ability to block up to 250 sites per account. Now, Search Engines News SEO News Yahoo! Search Marketing Yahoo! Search Marketing Fri, 14 Nov 2008 18:14:08 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=13095 Too high? Too low? Learn to find the "sweet spot" with bids This is an excerpt from Yahoo!'s Smart Start Guide , which is packed with helpful content to assist you in making your campaigns as effective as possible. Whether you're an expert search marketer or just starting out, the tips from Yahoo!'s "Sharon Goodsense" offer practical search marketing insights. Download the Smart Start Guide . Search Engines News SEO News Yahoo! Search Marketing Yahoo! Search Marketing Thu, 13 Nov 2008 18:26:48 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12510 Yahoo! shares tips on keyword management Do you like to listen to good advice, instead of just reading it? Whether you're a seasoned search marketing expert or just starting out with your Sponsored Search campaign, a new free podcast provides useful info that can help you reach your business goals. Our own Patrizio Spagnoletto, Senior Director of Marketing here at Yahoo!, recently talked with Lon Safko, one of the authors of the "The Social Media Bible, Search Engines News SEO News Yahoo! Search Marketing Yahoo! Search Marketing Mon, 27 Oct 2008 22:27:59 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12408 Join Yahoo! at the upcoming ad:tech conference in New York Cityâ€"with a 20% discount The interactive marketing and technology conference ad:tech is held at sites all over the globe"London, Shanghai and Sydney, to name just a few"but if you're a blog reader in the northeastern U.S., there's one coming up in your own backyard. The New York edition of ad:tech will be held November 3-6 at the New York Hilton in Manhattan, Search Engines News SEO News Yahoo! Search Marketing Yahoo! Search Marketing Fri, 24 Oct 2008 00:38:46 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12166 Some Sponsored Search tricks for you"our treat Halloween is a fun time for young and old, and when it comes to spending, consumers don't disappoint. According to a study conducted by the National Retail Federation, Halloween spending was expected to reach $5.07 billion in 2007"a good part of that, as we told you recently, on costumes . But other sites catering to ghouls should keep some basic tips in mind. Search Engines News SEO News Yahoo! Search Marketing Yahoo! Search Marketing Thu, 16 Oct 2008 22:02:11 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12080 New ads reminds users to give Yahoo! Search a try We've worked really hard to make Yahoo! Search a better experience, with interesting new features (and interesting names, to boot) in the past year like  SearchMonkey  and Search BOSS . So, naturally, we want people to know about it. Tens of millions of users choose Yahoo! Search every day. But, says Raj Gossain, VP of Marketing for Yahoo! Search in a blog post today, "We don't think that's enough. Search Engines News SEO News Yahoo! Search Marketing Yahoo! Search Marketing Tue, 14 Oct 2008 21:06:53 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=11963 These subtle changes are designed to lead to better Content Match performance Sometimes a product launch is big, like our recent launch of APT from Yahoo! . And sometimes it's understated, like the improved version of our contextual advertising product, Content Match , which we're announcing this week. It's not a new brand, and it looks virtually the same in the user interface. Search Engines News SEO News Yahoo! Search Marketing Yahoo! Search Marketing Fri, 10 Oct 2008 18:55:59 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=11825 Halloween retailers: Expect a rush on these popular outfits for the holiday, and update your campaigns accordingly On 364 nights of the year when you see a guy dressed like Dracula, you better run like heck, in case he's the real deal. But on October 31, it's pretty certainly just a guy in a costume, and your bodily fluids should be safe. According to a study conducted by the National Retail Federation, the average consumer planned to spend $23. Search Engines News SEO News Yahoo! Search Marketing Yahoo! Search Marketing Tue, 07 Oct 2008 18:26:25 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=11726 Yahoo! on search panels at SMX East in New York City New York, New York: the town so nice we went there twice. Yep, after just launching APT from Yahoo! at Ad Week in New York City, we'll be back there next week for SMX East. Whether it's learning the latest search marketing techniques at the conference or eating the biggest slice of pizza you've ever seen in my old hood, the city is always worth the trip. Search Engines News SEO News Yahoo! Search Marketing Yahoo! Search Marketing Fri, 03 Oct 2008 21:51:30 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=11464 We wanted to share with you an excerpt of a Yodel Anecdotal post from Yahoo! president Sue Decker explaining the Yahoo!-Google agreement and reiterating our ongoing commitment to Sponsored Search.  As Sue puts it, There's been a lot of speculation swirling around about the Yahoo!-Google agreement. We hear everything from the claim that Yahoo! and Google will be fixing prices to the prediction that the agreement is a death sentence for Yahoo!'s sponsored search business. Search Engines News SEO News Yahoo! Search Marketing Yahoo! Search Marketing Fri, 26 Sep 2008 20:37:33 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=11456 Use two basic tools in your account to get noticed When you just have mere seconds to catch the attention of a searcher on the web, your ad copy better scream, "I'm just what you're looking for!" Until we introduce ads that can seductively talk to users, the next best things for getting your ads noticed are our insert keyword and alt text features. Search Engines News SEO News Yahoo! Search Marketing Yahoo! Search Marketing Fri, 26 Sep 2008 18:35:31 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=11354 3 tips to capture more impressions and clicks through hot happenings Between the presidential elections , the Olympics in Beijing, and NASA Messenger's second flyby past Mercury , 2008 is a year of big events. Search marketers should take note. Why? Because whether you're dealing with a nationwide political decision, an international sports event, or a hot dog eating contest , "big events" can drive serious search activity . Search Engines News SEO News Yahoo! Search Marketing Yahoo! Search Marketing Wed, 24 Sep 2008 18:05:15 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10797 What not to do with your search account We've already nagged you plenty about the things that successful advertisers should doâ€"and it isn't just cleaning your room or taking out the trash. But sometimes knowing what not to do is just as important. When it comes to creating and managing your ads, avoiding certain mistakes before you make them can save serious time and headaches down the road. Here's a quick breakdown of the pitfalls to avoid, Search Engines News SEO News Yahoo! Search Marketing Yahoo! Search Marketing Tue, 09 Sep 2008 23:04:54 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10568 3 strategies to help you monitor and react to bid requirements Remember how you used to daydream in school, only to snap out of it just as you heard the last bit of information that you knew was going to be on the test? OK, maybe that was just us. But we're guessing that, along those lines, over the last few months you may have missed a lot of the advice we've offered on managing your new minimum bids. By now, Search Engines News SEO News Yahoo! Search Marketing Yahoo! Search Marketing Wed, 03 Sep 2008 21:58:00 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10379 Yahoo! helps LendingTree test the benefits of combining paid and organic search   Who: LendingTree, LLC, an online lending exchange that connects consumers with multiple lenders who compete for their business. Objective: Yahoo! and LendingTree wanted to quantify how using sponsored search ads and paid inclusion listings together increases traffic. Products Used: Sponsored Search and Search Submit Pro Results: During the study, Search Engines News SEO News Yahoo! Search Marketing Yahoo! Search Marketing Thu, 28 Aug 2008 21:22:23 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10297 How much traffic do you really want, and can your budget afford it? Before iPods enabled teens to retreat into their music at any volume they like without disrupting the rest of the household, parents employed a three-word mantra that both parties quickly grew tired of: "Turn it down!" It's a generational power struggle that probably echoed the world over. As adults, our musical tastes may have changed, Search Engines News SEO News Yahoo! Search Marketing Yahoo! Search Marketing Tue, 26 Aug 2008 21:32:27 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10124 Arrange your keywords and ads properly to help you achieve better results This is advice taken from Yahoo!'s Smart Start guide , which is packed with helpful content to assist you in making your campaigns as effective as possible. Whether you're an expert search marketer or just starting out, the tips from Yahoo!'s "Sharon Goodsense" offer practical search marketing insights. Download Smart Start . You probably know by now that your account is made up of campaigns, Search Engines News SEO News Yahoo! Search Marketing Yahoo! Search Marketing Thu, 21 Aug 2008 17:34:27 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10070 Get a personalized campaign optimization session from Yahoo! If you're heading to Search Engine Strategies Conference & Expo in San Jose next week in search of free tsotchkes, you may also want to try something considerably more valuable â€" one of our free personalized campaign optimization. You have to be there in person though because this is not an online session. The half-hour one-on-one optimization session, with a Yahoo! Search Marketing content specialist, Search Engines News SEO News Yahoo! Search Marketing Yahoo! Search Marketing Wed, 20 Aug 2008 17:13:59 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=9892 Now you have more ways to keep tabs on your account You shouldn't be intimidated by reports"whether it's a report card, a weather report or the cover sheet for a TPS report . Our Ad Performance Reports, located under the Reports tab in your Sponsored Search account, help you understand how your ads are performing. You should use this report to help identify the ads that most effectively generate leads, conversions and revenue. Search Engines News SEO News Yahoo! Search Marketing Yahoo! Search Marketing Fri, 15 Aug 2008 21:33:09 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=9282 And 5 factors that can help you get users' attention The question "What's a good click-through rate?" is a little bit like asking "What's your favorite movie?", in that it really comes down to personal preference. Just as some people might lean toward "The Godfather," as their fave flick, others might prefer something a little more low-brow, say "Pee-wee's Big Adventure. Search Engines News SEO News Yahoo! Search Marketing Yahoo! Search Marketing Wed, 30 Jul 2008 20:01:06 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=8930 How our Ad Profiling Program Can Help Your Keyword Performance Think of your Yahoo! Search Marketing account as a garden â€" without careful maintenance, it can grow wild. The wilder it grows, the more difficult it is to maintain. Our goal here at Yahoo! Search Marketing is to lend a hand in the garden, which is why we've started a program called Ad Profiling. With Ad Profiling, we analyze high-impression keywords within an account that are performing poorly, Search Engines News SEO News Yahoo! Search Marketing Yahoo! Search Marketing Mon, 21 Jul 2008 23:42:51 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=8796 Why we have rules for your search marketing accounts Here at Yahoo! Search Marketing, we try to bring users and advertisers together by creating relevant, effective search listings. To help us create a high-quality search experience, we have a set of editorial guidelines and best practices. Think of them as the "instruction manual" for your account: The more closely you follow them, the better your account works. Search Engines News SEO News Yahoo! Search Marketing Yahoo! Search Marketing Thu, 17 Jul 2008 19:41:13 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=8704 Create your own version of Yahoo! Search Yahoo! has been saying for a while that search should be open , and it's tough to imagine it getting much more open than our new Web services platform â€" Yahoo! Search BOSS . BOSS, or Build your Own Search Service, is just that â€" a programming interface that lets you create your own version of the Yahoo! algorithmic search experience. If your Web site also generates content, this is something that might be useful to you. Search Engines News SEO News Yahoo! Search Marketing Yahoo! Search Marketing Tue, 15 Jul 2008 21:54:30 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=8517 Three tips to muster, monitor and maintain your conversions In the offline world, a "conversion" could happen in the metric system, the adoption of a new religion or an exchange of currency. But for search marketing advertisers, a conversion is a completed transaction event on a website. Apart from the most obvious conversion"a customer completes a sale"conversions can include a visitor registering at your site, requesting a price quote, Search Engines News SEO News Yahoo! Search Marketing Yahoo! Search Marketing Thu, 10 Jul 2008 17:21:22 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=8425 Why your ads may disappear, and how to give them more time in the spotlight You've probably felt a certain thump of pride when you do a search on your product and see your ad pop up in the Sponsored Results. But at other times, you might have experienced a "where did it go?" moment. This occurs when your ad is nowhere to be found, and yet you know there's still money in your budget. One answer to the question might be what we refer to as "budget smoothing. Search Engines News SEO News Yahoo! Search Marketing Yahoo! Search Marketing Tue, 08 Jul 2008 22:46:46 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=8168 High gas prices could pump up your site traffic and sales With the cost of gas climbing and consumers looking to save money by driving less, introducing new targeted ads could not only save consumers some gas but also fuel a lot of additional sales for online advertisers this summer. More and more consumers are looking to take the pedal off the metal and avoid getting behind the wheel when possible. According to a recent study by the National Retail Federation, Search Engines News SEO News Yahoo! Search Marketing Yahoo! Search Marketing Tue, 01 Jul 2008 18:32:00 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=7544 5 steps to make sure you're bidding for the right place It's a fairly well known fact that the higher your search listing appears on a page of results, the more likely users are to see it. In search marketing, a general rule-of-thumb is to get the best possible placement you can for your ads. Consequently, everyone covets that top spot. But"surprise! There are times when being number one not only doesn't help, it might actually hurt you. Search Engines News SEO News Yahoo! Search Marketing Yahoo! Search Marketing Tue, 17 Jun 2008 00:58:02 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=7421 Case Study: How Internet marketing company Wave Direct helped its client increase leads by 50% It took more than a 90-minute presentation to convince a new client to step out of its marketing comfort zone. But for Internet marketing firm Wave Direct , it was a matter of persuading its customer, an internationally known five-star hotel chain, that an aggressive Sponsored Search campaign could help generate more timeshare purchases. Search Engines News SEO News Yahoo! Search Marketing Yahoo! Search Marketing Fri, 13 Jun 2008 00:06:35 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=7399 There's more than one way to optimize your ad performance Want your account to run the ads that work best for you? Our ad optimization feature automatically displays the Sponsored Search ads that perform the best"based on how you choose to measure ad performance. We know that not everyone measures success the same way. For example, you might want to optimize for ads that deliver conversions more frequently. Fortunately, you have control over the way ad optimization works, Search Engines News SEO News Yahoo! Search Marketing Yahoo! Search Marketing Thu, 12 Jun 2008 18:05:43 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=7160 Put the "worldwide" in your Web with Yahoo! Sponsored Search Is your company looking to expand abroad? International sales can be a great way to boost your company's growth, and Yahoo! Search Marketing is a simple way to get targeted customer leads. With the announcement of the opening of three new markets for Sponsored Search â€" Southeast Asia, Latin America and India â€" now's the perfect time to consider getting a few new stamps on your "advertising passport. Search Engines News SEO News Yahoo! Search Marketing Yahoo! Search Marketing Sun, 08 Jun 2008 11:06:45 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=6931 How to Reach Customers Shopping for Father's Day Father's Day may not get the same amount of attention as Mother's Day"ask any dad"but consumer spending for Pop is on the rise. According to a 2007 poll conducted by BIGresearch, consumers were expected to spend $9.9 billion on Father's Day gifts in 2007, with the average person spending $98.34, up from $88.80 in 2006. If you own or work for a site that sells items that are possible Father's Day gifts, Search Engines News SEO News Yahoo! Search Marketing Yahoo! Search Marketing Mon, 02 Jun 2008 13:03:14 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=6832 Case study: CourseAdvisor teaches how to master the creative side of search CourseAdvisor , an online education research directory that connects prospective students with more than 500 colleges and universities, had mastered the numbers of search marketing but hadn't leveraged the creative side of search. With help from Yahoo!, CourseAdvisor wrote new ads and restructured its account"and saw its clicks go up 44% during a five-month period. As a technology-focused company, Search Engines News SEO News Yahoo! Search Marketing Yahoo! Search Marketing Thu, 29 May 2008 20:27:26 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=6735 Attend our pricing change webinar Are you still unclear about how the way our minimum bids are now set for Sponsored Search? A free webinar for our advertisers on Thursday, May 29, will help you understand the change. Sponsored Search keywords can now be lower or higher than $.10 , depending on value and quality of that term. The webinar session is designed to tell you everything you need to know about the pricing change, so that you can maintain the performance of your Yahoo! Search Engines News SEO News Yahoo! Search Marketing Yahoo! Search Marketing Wed, 28 May 2008 13:16:32 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=6405 A bunch of enhancements have just been installed in Sponsored Search "It's the little details that are vital. Little things make big things happen." " Legendary basketball coach John R. Wooden Things continue to be busy here at Yahoo!, and not just because of any on-again/off-again courtship by a company from a rainy land. Here at Burbank HQ, our engineers continue with their regular schedule of tinkering with and improving Sponsored Search to make it more intuitive, Search Engines News SEO News Yahoo! Search Marketing Yahoo! Search Marketing Mon, 19 May 2008 19:19:50 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=5884 Defend yourself from scammers looking to steal your account Though we have previously published articles on "phishing," we think it never hurts to remind you of ways to protect yourself from these scammers. You may receive an e-mail that looks like it came from Yahoo!, taking you to something that looks like a Yahoo! Search Marketing login page. Search Engines News SEO News Yahoo! Search Marketing Yahoo! Search Marketing Wed, 07 May 2008 16:47:18 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=5777 6 Tips for Prom and Grad Season My prom was a long time ago, but I've never forgotten'all the big hair. But proms and graduations still mean a lot to young folks"and the online retailers that sell evening gowns, tuxedos and limo services for the big evening, or diploma frames, coffee mugs or other gifts for grads. According to a 2007 survey conducted by BIGresearch on behalf of the National Retail Foundation, Search Engines News SEO News Yahoo! Search Marketing Yahoo! Search Marketing Mon, 05 May 2008 18:09:23 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=5509 5 ways to integrate pay-per-click search ads with online display ads What kind of online advertising should you use: search or display? Well, if you want to drive targeted traffic to your site, build brand awareness and increase sales, you should be using both. When you tie search ads, display ads and your landing pages together with a consistent message, the mixture can help your advertising resonate with users and drive site traffic and sales to a whole new level. Search Engines News SEO News Yahoo! Search Marketing Yahoo! Search Marketing Tue, 29 Apr 2008 18:38:42 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=5510 Mom will love the flowers, but she'll really be impressed if you use these 8 tips to grow your profits When you were a kid, your mom was probably always after you to keep your room tidy. Now that you're an adult, it's up to us to nag you about keeping your search ads clean and organized. With Mom's favorite holiday rapidly approaching, now's the perfect time to tidy up your Mother's Day ads, so that you can help your customers find you, Search Engines News SEO News Yahoo! Search Marketing Yahoo! Search Marketing Tue, 29 Apr 2008 18:38:42 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=5386 Find out more about the new tools that can help you manage your bids "WIIFM," as most people know, is not your local Lite Rock radio station, but an acronym for the question "What's In It For Me?". And WIIFM is what most advertisers want to know anytime we announce a new product, feature or change related to Sponsored Search. This certainly holds true when it comes to our recent change to the way minimum bids are determined . Search Engines News SEO News Yahoo! Search Marketing Yahoo! Search Marketing Fri, 25 Apr 2008 18:56:28 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=5235 New report lets you know how many clicks we're discarding for you Our Click Protection System works around the clock to identify clicks we believe you shouldn't have to pay for"but until now, you had to take our word for it. Now you can use our new Click Filter Report to find out how many clicks we're throwing out. Who needs a click filter report? Search Engines News SEO News Yahoo! Search Marketing Yahoo! Search Marketing Wed, 23 Apr 2008 00:27:21 GMT