Yahoo! Search Marketing Latest search engine news blog articles from Yahoo! Search Marketing. http://www.seocentro.com/seo-archives/publisher/Yahoo%21+Search+Marketing.html Yahoo! Search Marketing News Archive http://www.seocentro.com/cgi-bin/rss/go.pl?uid=54675 Editor's Note: Recently, our intrepid reporter E.L. Arnold went to the Association of National Advertisers' Creativity conference in New York City and walked away withkey takeaways and solid creative tips for advertisers. In addition, Search Engines News SEO News Yahoo! Search Marketing Yahoo! Search Marketing Fri, 16 Dec 2011 11:24:22 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=54676 2011, 2012 and beyond on the tens (mostly) and more $10 billion: The approximate amount of cash that NBC, Search Engines News SEO News Yahoo! Search Marketing Yahoo! Search Marketing Fri, 16 Dec 2011 11:24:22 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=54667 New Yahoo! e-magazine answers marketers' top questions Have you checked out the Yahoo! Insights 2011 Wrap-up & 2012 Outlook e-magazine yet? It features our most popular research studies from 2011, as well as a sneak peek at what we'll address in 2012. Here are a few more examples of the types of insights you can download from the e-magazine, Search Engines News SEO News Yahoo! Search Marketing Yahoo! Search Marketing Fri, 16 Dec 2011 00:22:01 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=54566 Hint: The complexities of integrated marketing; more creative use of new media Editor's Note: Recently, our intrepid reporter E.L. Arnold went to the Association of National Advertisers' Creativity conference in New York City and walked away with key takeaways and solid creative tips for advertisers. In addition, she talked to a pair of industry movers and shakers, Wieden+Kennedy Creative Director, Mark Fitzloff and ANA Group Executive VP Bill Duggan. The question today? Search Engines News SEO News Yahoo! Search Marketing Yahoo! Search Marketing Wed, 14 Dec 2011 20:28:10 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=54547 Interclick acquisition closes; Seth Dallaire outlines what that means and what's ahead On November 1, Yahoo! announced its intention to acquire interclick , a technology company that provides innovative audience-targeting solutions for data-driven advertising. Today I'm proud to announce that the acquisition has closed , and interclick is officially part of Yahoo! This acquisition underscores our focus on enhancing the performance of our display business across Yahoo! Search Engines News SEO News Yahoo! Search Marketing Yahoo! Search Marketing Wed, 14 Dec 2011 17:12:55 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=54510 Hint: Go against the trends; be bullish in your spending Editor's Note: Recently, our intrepid reporter E.L. Arnold went to the Association of National Advertisers' Creativity conference in New York City and walked away with key takeaways and solid creative tips for advertisers. In addition, she talked to a pair of industry movers and shakers, Wieden+Kennedy Creative Director, Mark Fitzloff and ANA Group Executive VP Bill Duggan. The question today? Search Engines News SEO News Yahoo! Search Marketing Yahoo! Search Marketing Wed, 14 Dec 2011 00:35:55 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=54493 Check out tips from our new Yahoo! e-magazine The Yahoo! Insights 2011 Wrap-up & 2012 Outlook e-magazine features advice from our most popular research studies from 2011 for targeting key audiences and improving ROI. Here's another sampling of the kinds of tips you'll get from studies including "Marketing to Moms Online" and "Digital Dads": Research : Forty seven percent of moms' time online is spent on communications, and another 50% is spent on content, Search Engines News SEO News Yahoo! Search Marketing Yahoo! Search Marketing Tue, 13 Dec 2011 20:55:18 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=54486 Make a mess, take a risk and other insights on creativity Energy was high, music was pumping, and the creativity was flowing at the day-long ANA Creativity Conference, sponsored by Yahoo!, on Wednesday in New York City. We heard several themes repeated throughout the day. Here are the top five takeaways from the event for marketers. 1. Failure is a requirement for success "If you aren't failing in innovation you're not pushing it far enough," said Debra Sandler, Search Engines News SEO News Yahoo! Search Marketing Yahoo! Search Marketing Tue, 13 Dec 2011 19:33:11 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=54432 More power and flexibility for publishers, developers and site owners How refreshing is it to have an acronym that's clear and direct? Yahoo! Search BOSS (Build your Own Search Service) is used by thousands of publishers, developers and site owners to do exactly that-build their own innovative online search services and products that leverage Yahoo! technology and data. So, welcome the new BOSS: Yahoo! Search Engines News SEO News Yahoo! Search Marketing Yahoo! Search Marketing Mon, 12 Dec 2011 23:17:26 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=54344 New Yahoo! Insights e-magazine answers marketers' top questions The Yahoo! Insights 2011 Wrap-up and 2012 Outlook e-magazine features our most popular research studies from 2011. Here's a sampling of some of the insights you'll get from studies like the Yahoo! Mobile Internet Whitepaper and the Phase 2 of Online Video study: Research : Half of consumers claim they purchase an item after researching it on their mobile phone, Search Engines News SEO News Yahoo! Search Marketing Yahoo! Search Marketing Fri, 09 Dec 2011 21:02:00 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=54282 FedEx is bubbling with holiday spirit as it invites you to pack Yahoo! Shopping in a box and ship it to a friend Just in time for the holidays, FedEx invites you to get into the bubble wrap spirit with a custom overlay on the Yahoo! Shopping homepage . This first-ever custom overlay on Yahoo! Shopping is sure to get you warmed up for the mailing holiday season. No sooner do you arrive on Yahoo! Search Engines News SEO News Yahoo! Search Marketing Yahoo! Search Marketing Thu, 08 Dec 2011 23:56:23 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=54266 Plus: 90% of marketers to expand mobile efforts; mobile shopping 'til you drop; increase your "dwell rate" with video, and more $15 billion : Search advertising spend in 2011, as "modeled" by Citibank, from a report on AdExchanger . Citi made the prediction after analyzing the IAB's recent study, which we reported on last week , and noted a 22% rise in overall online ad spend in Q3 2011. 16%: The percentage of advertising spent online in 2011, Search Engines News SEO News Yahoo! Search Marketing Yahoo! Search Marketing Thu, 08 Dec 2011 20:30:59 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=54262 Notable quotables from the 2011 ANA Creativity Pre-Conference It may have been drizzling in Manhattan, but the weather didn't keep the creative juices from flowing at the Tuesday afternoon's ANA Creativity Pre-Conference, presented by Yahoo!. A roomful of creatives"the dead giveaways were the chunky eyeglasses, Search Engines News SEO News Yahoo! Search Marketing Yahoo! Search Marketing Thu, 08 Dec 2011 20:00:08 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=54103 What is the plural of social media success? Editor's Note: The Yahoo! Advertising blog recently asked several agency leaders one question: " How are you integrating social media into your creative? " Here is the response from Uwe Gutschow, Director of Brand Participation Strategy, Saatchi & Saatchi LA Most marketers will agree that social media is no longer optional. However, Search Engines News SEO News Yahoo! Search Marketing Yahoo! Search Marketing Tue, 06 Dec 2011 23:23:13 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=54090 Yahoo! study uncovers what shoppers want most from online ads Yahoo's recent Holiday Shopping Intentions study found that half of consumers say they'll use the Internet to research holiday purchases more this year versus last. So what do these consumers want from brands online? Find out what Yahoo! researchers uncovered after the jump. Shoppers expect online advertising to connect them with ideas, key sales information and reminders. Search Engines News SEO News Yahoo! Search Marketing Yahoo! Search Marketing Tue, 06 Dec 2011 21:14:46 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=54058 Big entertainment brands partner with Yahoo! for social success Every voyage has a beginning. On the sea of social media, that voyage begins with a piece of content. Without that anchor, few online would have much to talk about and share. That's why millions of social media voyages start on Yahoo! - with a content package, a movie release, or a live concert. They sail across the Web - through social, mobile and beyond - to reach your audience. Search Engines News SEO News Yahoo! Search Marketing Yahoo! Search Marketing Tue, 06 Dec 2011 17:12:39 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=53992 Make an early resolution to embrace these tips for marketing products or services related to the calendar turn With most shoppers (and advertisers) focused on the big gift-giving holidays in December, it's easy to overlook that New Year's Eve and the new year itself are important events in their own right, and drive a lot of online searches. Search Engines News SEO News Yahoo! Search Marketing Yahoo! Search Marketing Mon, 05 Dec 2011 19:46:56 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=53987 Nissan Versa video ad on Yahoo! shows the way Editor's Note: Recently, Yahoo! partnered with Innovid to bring Yahoo! advertisers Interactive Video Ads , a whole new video ad format with all of the elements of a microsite within a video player. In the first installment of this series, Innovid's Tal Chalozin offers a set of best practices for engaging users with this exciting new format. In future installments, we'll explore these in more detail. Search Engines News SEO News Yahoo! Search Marketing Yahoo! Search Marketing Mon, 05 Dec 2011 18:55:41 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=53925 Yahoo! researchers reveal key differences across minority groups With ethnic minorities in the U.S. now representing $2.5 trillion in buying power, brands are becoming increasingly fluent in multicultural marketing. In fact, at a recent ANA Conference, marketers from Pepsico, Home Depot, Miller Coors and Walmart revealed why appealing to ethnic consumers is key to future growth . To help marketers better understand African-American, Asian/Pacific Islander, Search Engines News SEO News Yahoo! Search Marketing Yahoo! Search Marketing Fri, 02 Dec 2011 23:44:43 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=53838 Yahoo!'s EVP of the Americas named one of world's leading media strategists Just 12 months after joining Yahoo! as the Executive Vice President of the Americas region, Ross Levinsohn has been recognized by Ad Age as a "2011 Media Maven." The annual Media Mavens awards fete the world's leading media strategists for their creative thinking, leadership, and innovation. At an event in New York today honoring the award winners, Levinsohn was in very good company, Search Engines News SEO News Yahoo! Search Marketing Yahoo! Search Marketing Thu, 01 Dec 2011 21:27:57 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=53800 Seth Dallaire discusses Yahoo!'s decision to change access policies for its ad inventory You may have read recent media coverage about Yahoo!'s decision to limit the availability of Yahoo! Network Plus inventory to certain seatholders on the Right Media Exchange (RMX). I'm writing this post to give you context about why this decision is so important in improving Yahoo!'s relationships with its valued advertising partners. Yahoo! Search Engines News SEO News Yahoo! Search Marketing Yahoo! Search Marketing Thu, 01 Dec 2011 16:07:21 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=53722 Yahoo! study finds a quarter of consumers immediately go online after seeing a TV ad In recent years, mobile and Web users are increasingly engaging online during live TV events like The Academy Awards and The Grammys. As multitasking with TV and the Web continues to grow, Yahoo! researchers took a closer look at how TV ads impact online activity. After the jump, find out how many TV-watchers searched online for information related to a commercial immediately after seeing it. Search Engines News SEO News Yahoo! Search Marketing Yahoo! Search Marketing Wed, 30 Nov 2011 18:06:21 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=53662 It's not about social media, it's about social connections Editor's Note: The Yahoo! Advertising blog recently asked several agency leaders one question: " How are you integrating social media into your creative? " Here is the response from Dave Brown, Director of Digital Strategy, MKG Forget the "Likes," "Shares," "Pokes" or "Check-ins," the true ROI of social media lies in connections. Search Engines News SEO News Yahoo! Search Marketing Yahoo! Search Marketing Tue, 29 Nov 2011 21:27:32 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=53593 Join us on December 8 to learn how to make your campaign management faster and easier Our friends at Microsoft have been as busy this season as a certain group of height-challenged manufacturers who reside at 90 degrees north latitude. They (the folks in Seattle, not the North Pole) have been releasing some cool new enhancements to the adCenter platform nearly every week for the past few weeks. And now it's your turn to get the lowdown. Search Engines News SEO News Yahoo! Search Marketing Yahoo! Search Marketing Mon, 28 Nov 2011 23:56:40 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=53580 From personalization to monetization, with a cool demo, too Even in an industry accustomed to revolutions, tablets are a digital media phenomenon. Led by the iPad, tablets are growing at a ferocious rate (nearly 400 million forecast to be sold by 2014) because they offer an entirely new mobile computing experience that deeply engages users. The new Livestand from Yahoo! living magazine app makes the most out of the iPad experience for users, advertisers and, especially, Search Engines News SEO News Yahoo! Search Marketing Yahoo! Search Marketing Mon, 28 Nov 2011 21:02:07 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=53352 Alexx Henry Studios teams with Yahoo! to bring the most dynamic digital ad experience ever to the iPad Since the launch of our personalized, living magazine for the iPad, Livestand , savvy early adopters have downloaded the free app from the Apple Store and given it rave reviews. "I'm really impressed Yahoo!. This app looks cool and runs really smooth on my iPad 2. Lot's of free but quality content. I especially like the reading experience. Keep rolling Livestand team. Search Engines News SEO News Yahoo! Search Marketing Yahoo! Search Marketing Mon, 21 Nov 2011 17:42:26 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=53305 Also: Yahoo!'s new audience targeting solutions; NFC "on the cusp" of breaking out; update on Right Media Exchange; iPad demographics; and more Publishers get on their SOPA boxes: Congress is considering a new law, called the Stop Online Privacy Act (SOPA) that worries many major online publishers. If passed, SOPA would give the government the power to shut down or "blacklist" websites that violate copyright laws-which, says Digiday's Jack Marshall, Search Engines News SEO News Yahoo! Search Marketing Yahoo! Search Marketing Fri, 18 Nov 2011 23:39:00 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=53213 Yahoo!-sponsored "Twi-Fi Lounge" blends social and real-world marketing Karla Toledo wanted her photo taken with a life-sized standee of the dapper groom, Edward Cullen, as played by teen heartthrob Robert Pattinson, and she was willing to wait for it. The 27-year-old Oregon resident could've hopped to the front of the long line at the Yahoo!-sponsored Twi-Fi Lounge at L.A. Live if she would have posed in her own clothes. But, she said, Search Engines News SEO News Yahoo! Search Marketing Yahoo! Search Marketing Thu, 17 Nov 2011 15:24:46 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=53211 Learn how Yahoo! is partnering with brands to reach this valuable audience Did you know that women are online 20 percent more than their children? That 32 percent of women read or contribute to a blog? That 48 percent of women say that the Web is the best way to connect with the brands that matter to them? In fact, more women are online than men, and they're doing things like seeking information to renovate a home, Search Engines News SEO News Yahoo! Search Marketing Yahoo! Search Marketing Thu, 17 Nov 2011 15:09:21 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=53112 "Real Mad Men" author Andrew Cracknell warns against letting the Web kill your advertising story Communication's not enough. Advertising is about creative persuasion. That was the essential message, copiously illustrated by colorful examples from advertising's salad days, from Andrew Cracknell , legendary creative director and author of The Real Mad Men: The Remarkable True Story of Madison Avenue's Golden Age , at the Yahoo! Search Engines News SEO News Yahoo! Search Marketing Yahoo! Search Marketing Tue, 15 Nov 2011 21:33:51 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=53099 Yahoo!'s Tony Chen draws a tasty analogy between personalized ads and spaghetti sauce Yahoo!'s interactive Smart Ads , which can create personalized ads tailored to individual consumers, were a featured solution at last week's ad:tech New York event, so we asked Tony Chen, Smarts Ads product manager, to give us the low-down. By his own rough estimate, Tony has described Smart Ads about a million times. His favorite way to convey the power of the Yahoo! Search Engines News SEO News Yahoo! Search Marketing Yahoo! Search Marketing Tue, 15 Nov 2011 18:23:31 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=53065 Walter Isaacson, fruit smoothies, Superman at our Slate party and more ad:tech New York is part university, part circus and part party all rolled into one, and we have the photos to prove it. Keynotes from FTC Chairman Jon Liebowitz, Steve Jobs' biographer Walter Isaacson (right), and Yahoo! social media expert Ashmeed Ali taught us a few things. The Yahoo! booth (A1324) is an oasis in a digital marketing desert, Search Engines News SEO News Yahoo! Search Marketing Yahoo! Search Marketing Tue, 15 Nov 2011 00:08:30 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=52948 Universal Pictures pulls a "heist" on the Movies front page with the help of Ben Stiller, Eddie Murphy and a very slick, cinematic overlay To celebrate the opening of "Tower Heist," a comedy starring the inimitable Ben Stiller and Eddie Murphy, Universal Pictures ran a full-page overlay ad on the Movies front page that's just as fast-paced and frenetic as any heist film. And like the best heists, the ad catches you completely off-guard. Search Engines News SEO News Yahoo! Search Marketing Yahoo! Search Marketing Thu, 10 Nov 2011 22:42:50 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=52891 FTC Chairman talks about online advertising's party of the century and consumer privacy The place was packed and the crowd was buzzing in anticipation of FTC Chairman Jon Liebowitz's talk on Tuesday afternoon, "It's Not a Private Party"When Consumers Discover that the Drinks Aren't Really Free." Leibowitz thanked the crowd for "hosting a party in cyberspace," and noted that from 2000 to 2010, Search Engines News SEO News Yahoo! Search Marketing Yahoo! Search Marketing Thu, 10 Nov 2011 00:35:27 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=52824 Yahoo! study reveals how to build better relationships with consumers In " What's Your Story ", a recent Yahoo! and BBDO study on paid, owned and earned media, new advice emerged for marketers: Think about brand storytelling in the context of a romantic relationship. Paid media is akin to a "first date." Owned media helps brands to "get closer" to customers. And earned media is like "being in a relationship." After the jump, Search Engines News SEO News Yahoo! Search Marketing Yahoo! Search Marketing Wed, 09 Nov 2011 12:55:56 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=52793 Content expert and Head of Yahoo! Studio Krane Jeffery on the art of digital storytelling Storytelling matters more than ever in this interconnected age - tell great stories and you'll get liked, shared, commented, bookmarked and re-Tweeted. But, according to Krane Jeffery, Head of Yahoo! Studio, whilst the digital age has given consumers more freedom to engage with brands on different platforms, the technological capabilities of the web have stolen the limelight, Search Engines News SEO News Yahoo! Search Marketing Yahoo! Search Marketing Tue, 08 Nov 2011 20:50:26 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=52794 Laura Chaibi talks through Yahoo!'s ad format research "Advertising online is like a Mr Potato Head for the web," said Laura Chaibi, Yahoo! EMEA Research Director, during her Yahoo! Academy session on Yahoo!'s Ad Format Research program at Internet Week Europe 2011. Why? "You need to mix and match," she said. Don't make consumers wait in line To demonstrate how important this is, Laura began with some audience participation, asking, Search Engines News SEO News Yahoo! Search Marketing Yahoo! Search Marketing Tue, 08 Nov 2011 20:50:26 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=52766 Head of Yahoo! Trade Research offers a preview of his Internet Week Europe insights and explains why it's all about short-form content What is the most exciting new ad format? According to Patrick Hourihan, Yahoo!'s Head of U.K. Trade Research, it's short form content - online video clips under five minutes - and it's currently being consumed by more than 25 million users every month. This is the focus of Shortcast, Yahoo!'s latest primary research project, Search Engines News SEO News Yahoo! Search Marketing Yahoo! Search Marketing Tue, 08 Nov 2011 16:33:04 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=52701 A new way to connect brands to the content that matters most to consumers Today, Yahoo! introduces a new social feature that allows brands to be a part of the content that consumers care about most. Yahoo!'s Social Sentiment Slider is a new sponsorable engagement feature that poses a question related to the article a consumer is reading. Think of it as a social polling feature that will let consumers share their opinions while connecting brands to these online conversations. Search Engines News SEO News Yahoo! Search Marketing Yahoo! Search Marketing Mon, 07 Nov 2011 14:16:16 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=52655 Ford invites you to mess with the perfection of its new Mustang, courtesy of a first-of-its-kind custom Homepage takeover Care to watch a muscle car in an equally muscular display ad leave skid marks all over the Yahoo! Homepage in a way never done before? Look no further than the custom takeover that Ford ran on Halloween for its spookily slick line of new Mustangs. As part of its "Dream it. Build it. Battle it." campaign, Search Engines News SEO News Yahoo! Search Marketing Yahoo! Search Marketing Fri, 04 Nov 2011 18:18:27 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=52553 A case study from Yahoo! and Location3 Media They say the devil's in the details. But anyone who has been in the Web business for a while knows that the devil's really in the data. That's why Location3 Media uses Yahoo! Web Analytics to uncover new opportunities and exploit new leads for its clients. Read the details over on the Yahoo! Web Analytics blog . Search Engines News SEO News Yahoo! Search Marketing Yahoo! Search Marketing Wed, 02 Nov 2011 20:25:42 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=52540 Personalized, visually stunning and available at the Apple app store today If you own an iPad ® , here's a new must-have app. And if you don't own one, Yahoo! is giving you a great reason to get one. Today, Yahoo! announced the availability of Livestand from Yahoo! , a personalized living magazine app designed first for the iPad and now available as a free download in the Apple Store. Livestand weaves together content from Yahoo! Search Engines News SEO News Yahoo! Search Marketing Yahoo! Search Marketing Wed, 02 Nov 2011 19:03:33 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=52501 Emphasize fun, family and free shipping in your Q4 paid search ads Which would you rather have in your Christmas stocking this year: a lump of coal or a wad of cash? The answer seems obvious, but if you don't optimize your search ad campaigns to maximize the use of proven best practices and meet the needs of shoppers, you could be looking at more graphite in your hand than green bills. Last week, Yahoo! Search Engines News SEO News Yahoo! Search Marketing Yahoo! Search Marketing Tue, 01 Nov 2011 22:23:32 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=52460 The pending acquisition will bring top sales team and audience-targeting technology to Yahoo! As the online marketplace grows larger and more complex, it's harder for marketers to find and target the right audiences for their messages. Yahoo! continues its commitment to investment in the performance display space by agreeing to acquire interclick, Search Engines News SEO News Yahoo! Search Marketing Yahoo! Search Marketing Tue, 01 Nov 2011 13:38:29 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=52373 Peter Minnium of IAB interviews Andrew Solmssen of Possible Worldwide Storytelling in advertising used to be simple. You started with a simple arc, moving the protagonist-the consumer-from a problem to a solution. But with ads now appearing on multiple screens and platforms, storytelling has become more complex. At the recent IAB MIXX Conference in New York, Search Engines News SEO News Yahoo! Search Marketing Yahoo! Search Marketing Fri, 28 Oct 2011 22:21:07 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=52238 92% of Yahoo! users say technology makes the holiday season easier This weekend, a friend told me that she was already done with all her holiday shopping. A (formerly) notorious last-minute shopper, she admitted that her holiday habits had been completely transformed, thanks to the Internet. She said it was her secret to staying sane during the most insane time of year. Researchers recently polled Yahoo! Search Engines News SEO News Yahoo! Search Marketing Yahoo! Search Marketing Wed, 26 Oct 2011 16:55:12 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=52211 Peter Minnium of IAB interviews Ian Schafer of Deep Focus at IAB MIXX "Historically we've been programming stories for very linear media," says Ian Schafer, founder and CEO of the agency Deep Local. "There are beginnings, there are ends, and typically the brand is the protagonist." Schafer was interviewed on camera by the Internet Advertising Bureau's Consulting Director, Peter Minnium, during the IAB MIXX Conference in New York, October 3-4. Search Engines News SEO News Yahoo! Search Marketing Yahoo! Search Marketing Tue, 25 Oct 2011 23:46:20 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=52048 Judge it not by its size, Volkswagen's "May the Force Be with You" ad has it where it counts To paraphrase a certain Dark Lord of the Sith: October 4, 2011 will be a day long remembered. That was the day Yahoo! scored a bronze medal at the MIXX Awards in New York. This international award is bestowed by the Interactive Advertising Bureau (IAB) to those who blast the interactive advertising envelope into the furthest reaches of the galaxy. Yahoo! Search Engines News SEO News Yahoo! Search Marketing Yahoo! Search Marketing Thu, 20 Oct 2011 23:11:34 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=52047 Plus: Holiday shoppers go mobile; publishers like real-time bidding; and SEO myths debunked You're not paranoid if they're really watching you: 65% of consumers know they're being tracked online for advertising and marketing purposes, says a McCann Worldgroup survey. Though 20% say they block it by disabling cookies in their browsers, many told researchers they like interest-based ads, and some say they even try to manipulate advertisers into sending them ads. Search Engines News SEO News Yahoo! Search Marketing Yahoo! Search Marketing Thu, 20 Oct 2011 22:40:42 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=51988 Right Media invites seat holders to join a pilot program for audience-sharing solutions "Ready, fire, aim" is not going to win you any marksmanship medals, and it's not the best way to target your online ad campaigns, either. To precisely target your desired audience, start by using your site data to create customized audience segments through Yahoo! Web Analytics' audience-definition capabilities. Search Engines News SEO News Yahoo! Search Marketing Yahoo! Search Marketing Wed, 19 Oct 2011 23:57:46 GMT