adCenter Advertiser Latest search engine news blog articles from adCenter Advertiser. http://www.seocentro.com/seo-archives/publisher/adCenter+Advertiser.html adCenter Advertiser News Archive http://www.seocentro.com/cgi-bin/rss/go.pl?uid=57781 You told us what you wanted and we listened: were excited to announce that your number one ask in the adCenter Feature Suggestion forum is now live! As weve said before in previous release posts, your feedback is absolutely crucial to helping. Search Engines News SEO News adCenter Advertiser adCenter Advertiser Wed, 08 Feb 2012 22:22:41 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=57782 The 2012 tax season is upon us, and the number of people filing online tax returns is expected to grow. Paper filing, in contrast, is projected to decline as a percentage of total filings each year through 2018. (1) Advertisers offering tax services, preparation, and software may benefit from these trends by optimizing their campaigns to capture people searching for these services. When the 2011 tax season kicked off in January, Search Engines News SEO News adCenter Advertiser adCenter Advertiser Wed, 08 Feb 2012 22:22:41 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=57731 From Tuesday the 21 st until Thursday the 24 th of February the Microsoft Advertising Community team will like many others interested in search & social visit SES London in the Elizabeth II Conference Centre in Westminster, London. If you havent signed up yet - but you would like to attend you can use our exclusive discount code which will give you a 20% saving on the cost of a full pass. Simply add 20MICRO when you sign up . Find out more about The Yahoo! Search Engines News SEO News adCenter Advertiser adCenter Advertiser Wed, 08 Feb 2012 15:41:54 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=57666 For quite some time now, John Battelle, author and general search guru, has been looking to understand how the 'great unwashed' signal their motivations and wants by using search engines and social media channels. In his original blog post he articulated how this huge corpus of data can be of huge value to search marketers. But how many of us actively mine this "database of intentions" for the good of our search campaigns? In my experience, it can vary across industries. Search Engines News SEO News adCenter Advertiser adCenter Advertiser Tue, 07 Feb 2012 17:48:12 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=57623 Its frustrating. You go to your local hardware store (or super-store) to buy some screws to fix that loose kitchen cabinet door, and you buy one of those handy packages of 10. You only need eight, so that should take care of it. Back at home you. Search Engines News SEO News adCenter Advertiser adCenter Advertiser Tue, 07 Feb 2012 05:34:27 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=57597 As a marketer at Microsoft, I can rattle off 10 different reasons why you should add Bing and Yahoo! Search to your online marketing mix, but I know that at the end of the day what really matters is the impact it has on your business. Thats why. Search Engines News SEO News adCenter Advertiser adCenter Advertiser Mon, 06 Feb 2012 19:29:02 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=57484 If the last two decades were defined by the explosion of personal computing, the current decade will be defined by a great untethering. Now, you are free to work from anywhere, print from virtually anywhere and expand your productivity through the broadband wireless revolution and the devices that have grown out of it. Mobile devices Devices like smartphones are built for mobile multitasking, featuring full keyboards, Search Engines News SEO News adCenter Advertiser adCenter Advertiser Fri, 03 Feb 2012 21:58:49 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=57316 As we initiated the Microsoft and Yahoo! Search Alliance , we committed to offer each of our customers a quality transition towards the newly formed combined market place. For that reason, we are providing you on this blog with regular updates on the progress we make, and some guidance on how to prepare for the transition. For instance, when we initiated mid-January to test the delivery of paid search results from adCenter on a small percentage of Yahoo! Search Engines News SEO News adCenter Advertiser adCenter Advertiser Thu, 02 Feb 2012 10:47:37 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=57268 Last year was a pretty busy one across the board for all the teams that touch adCenter. Not only were our development teams hard at work rolling out new features and functionality in both the UI and tools, the Customer and Partner Experience team also. Search Engines News SEO News adCenter Advertiser adCenter Advertiser Wed, 01 Feb 2012 18:17:24 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=57103 If you own a small business you know that advertising your enterprise is important. You probably also have a lot of other things to do to keep your company running and allocating time to get your head around pay per click (PPC) advertising may not be top of the list. It doesnt have to be time consuming however and many small businesses before you have tried and tested it with great results to match. Search Engines News SEO News adCenter Advertiser adCenter Advertiser Tue, 31 Jan 2012 09:30:24 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=56953 Customers love when businesses have printed materials to share. Whether you are a real estate agent or flower shop owner, the power of a good brochure that delivers your message with vivid visual impact cannot be overestimated. A marketing brochure can boost your sales efforts instantly, and by creating those materials in-house, you can save both time and money. Why create a brochure in-house? There are some great benefits for small businesses that print materials in-house. Search Engines News SEO News adCenter Advertiser adCenter Advertiser Fri, 27 Jan 2012 17:18:05 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=56910 Every once in a while I do wonder if I shouldnt be doing something a little bit more, well useful with my life. Dont you? Perhaps I should get my driving license, buy a race car and get on with it but seriously: this isnt midlife crisis just yet. The good intentions are all there but the time isnt, not now anyway. Search Engines News SEO News adCenter Advertiser adCenter Advertiser Thu, 26 Jan 2012 23:15:21 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=56851 While scrolling through my Facebook feed this afternoon, I ran across a shared link from a friend highlighting a Technorati article by Andrew Froehlich, Bing: The New King of Search . Needless to say, I felt compelled to click through having watched. Search Engines News SEO News adCenter Advertiser adCenter Advertiser Thu, 26 Jan 2012 17:05:58 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=56688 If youre a small business owner new to the world of online advertising, you may be a bit overwhelmed by all the of the options and features that are available to you. How can all of this help you sell your product or service? I wont try. Search Engines News SEO News adCenter Advertiser adCenter Advertiser Tue, 24 Jan 2012 17:10:51 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=56650 Nick James is founder of Fresh Business Thinking , the leading website for small-to-medium size businesses in the UK. Over 55% of traffic to Nicks websites comes from search engines pointing queries to top quality ideas and information making Nick. Search Engines News SEO News adCenter Advertiser adCenter Advertiser Tue, 24 Jan 2012 11:37:01 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=56573 Harry Ganz - CEO of the Garden Pharmacy in Londons Covent Garden brought his business online in 1993. After trying various ways of advertising including newspaper and radio ads Harry turned to online advertising on Bing. One of the main advantages of PPC advertising for the Garden Pharmacy is that it enabled them to compete with big brands and that it helped the business to reach new customers. Search Engines News SEO News adCenter Advertiser adCenter Advertiser Mon, 23 Jan 2012 15:51:08 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=56422 There are two kinds of people in this world: those who pick up the phone and call support, and those who dont. My husband sits squarely in the latter category he will exhaust every resource known to man before hell get to the point. Search Engines News SEO News adCenter Advertiser adCenter Advertiser Fri, 20 Jan 2012 00:28:02 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=56423 As we mentioned in our Search Alliance announcement last week we want to let you know the latest news about and what you can expect in the UK and France over the coming weeks. One of these changes is that weve very recently released an improvement to our method of ad selection for broad match keywords to bring more relevant traffic to your website. If you have ads set to broad match, you may notice some changes in your impression volume, clicks, and cost-per-click. Search Engines News SEO News adCenter Advertiser adCenter Advertiser Fri, 20 Jan 2012 00:28:02 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=56424 Youre reading the adCenter blog, so its likely you may be running one or more pay-per-click (PPC) campaigns with us to advertise your business on Bing. You know that, through Bing, you can reach 14 million unique searchers a month in the UK** and that there are free tools that can help you to manage your campaigns and import any existing ones you may run elsewhere. If you dont you may even be more interested. Search Engines News SEO News adCenter Advertiser adCenter Advertiser Fri, 20 Jan 2012 00:28:02 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=55982 Recently, I was asked to be a guest speaker on a Twitter Chat. I had never participated in one before, but I found it to be a lot of fun and an interesting way to share ideas and meet new people with similar business interests (in this case, startup essentials for small business was the topic). If you are new to the Twitter Chat concept, here are a few tips to help you determine if its a useful tool for your business. The idea is rather simple. Search Engines News SEO News adCenter Advertiser adCenter Advertiser Fri, 13 Jan 2012 21:00:22 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=55928 As we initiated the Microsoft and Yahoo! Search Alliance , we had one very clear commitment to our respective customers: offer each of them a quality transition towards the newly formed combined market place. As we enter 2012 and loom towards the implementation of new European markets as early as the first semester, we wanted to let you know the latest news about and what you can expect in the UK and France over the coming weeks. Search Engines News SEO News adCenter Advertiser adCenter Advertiser Fri, 13 Jan 2012 10:13:11 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=55822 In 496 AD, Pope Gelasius established Valentines Day, named after one or more Christian martyrs. No romantic elements are known in the original early medieval biographies of either of these martyrs, but Saint Valentine became first associated with romantic love in the circle of Geoffrey Chaucer in the High Middle Ages, when the tradition of courtly love flourished. For this was on seynt Volantynys day Whan euery bryd comyth there to chese his make. Search Engines News SEO News adCenter Advertiser adCenter Advertiser Wed, 11 Jan 2012 19:53:54 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=55811 Its customary at the start of every New Year for many people to take stock of their life and the year that is slowly fading in your memory. We come up with a list of New Years resolutions , sometimes agonising over them and then spending hours writing them out, putting them into order of preference and for the more organised amongst us, writing a detailed action list to help us stick to our newly-laid plans. And then we forget about them. Search Engines News SEO News adCenter Advertiser adCenter Advertiser Wed, 11 Jan 2012 17:29:19 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=55582 So theres this thing. We cant tell you what it is just yet, but its coming soon and were going to need the help of three Find a Pro members (i.e. those who have passed the Accredited Professional exam and have opted in to the Find a Pro directory) to get it off the ground. Your mission, should you choose to accept it, is to dedicate a few hours each week during the month of March to share your SEM expertise. To whom, Search Engines News SEO News adCenter Advertiser adCenter Advertiser Fri, 06 Jan 2012 19:23:55 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=55474 Date: January 31, 2012 Time: 11:00 A.M. GMT Duration: One hour Cost: Free Register for free Ever thought about Pay Per Click Advertising but not sure how to get started? You have a search campaign but would like to know more about bidding & budgeting or some help finding keywords? Then this webinar is for you! Search Engines News SEO News adCenter Advertiser adCenter Advertiser Thu, 05 Jan 2012 14:35:17 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=55411 Its that time of year again. Your holiday vacation is over, but youre already looking forward to the next one if you live in the colder climates, no doubt youre daydreaming of someplace warm and sunny. Although it might be. Search Engines News SEO News adCenter Advertiser adCenter Advertiser Wed, 04 Jan 2012 17:08:35 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=55387 Changes are that by now youve read one or more end of year lists. Our MSN team polled their readers and Bing looked at its search statistics to offer you an insight at what our audience has been looking for in 2011. Is there anything advertisers can learn from these trends and how do you predict future trends specifically relevant to your business? Whats the allure of lists? People (or journalists) seem to like lists. Search Engines News SEO News adCenter Advertiser adCenter Advertiser Wed, 04 Jan 2012 12:56:45 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=55289 Meet Customer 2.0a highly social, increasingly plugged-in and incredibly powerful breed of customer who probably knows more about your brand and products than you know about him. In todays wired business landscape, customers can use the power of the internet, specifically social media and consumer reviews, to find the information that helps them spend their dollars more smartly. In fact, Search Engines News SEO News adCenter Advertiser adCenter Advertiser Sun, 01 Jan 2012 05:10:53 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=55248 This time next week, well officially be in 2012. I know that freaks some people out because of the whole thing with Mayan calendar ending with 2012, but a little research will show you that that particular factoid signifying the end of the world is a common misconception. The Mayans concept of time wasnt linear, but circular; 2012 doesnt mark the end of time, but the end of a Baktun, the 13th and largest cycle in their Long Count Calendar that begins/ends every 25, Search Engines News SEO News adCenter Advertiser adCenter Advertiser Thu, 29 Dec 2011 23:09:20 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=55198 If youre a seasoned PPC veteran whos well aware of the key performance indicators and how to tweak them to achieve the results you want, you probably dont need to read this post as the information in it is geared towards those new to managing PPC campaigns. I know when I first started learning the ins an outs of search engine marketing, I was a bit overwhelmed by how many different factors go into whether a campaign is successful or not. Not only that, Search Engines News SEO News adCenter Advertiser adCenter Advertiser Wed, 28 Dec 2011 22:58:39 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=54990 As the nights get longer and 2011 finally draws to an end, we can't help but sit and reflect over what was great, good and challenging over the 12 months. As the UK Search Account Services team prepares for the festive period we all agreed that it would be a marvellous opportunity for a spot of reflection of our own, that's why we wanted to share with you some of our highlights and best blogs. So here we go. Search Engines News SEO News adCenter Advertiser adCenter Advertiser Thu, 22 Dec 2011 11:08:24 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=54934 Matthew Stibbe is CEO at Articulate Marketing and Turbine . He also writes the Bad Language blog and the Forbes Aviator column. Search engine advertising is half science and half art (and a quarter basic arithmetic). It takes a little time to learn and more time to get really good. In my experience, Microsoft adCenter has an easier learning curve than, ahem, some other online advertising system. In fact, Search Engines News SEO News adCenter Advertiser adCenter Advertiser Wed, 21 Dec 2011 16:25:29 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=54910 The last few months (or years) have felt, financially speaking, like one of Christian evangelist, Harold Campings claims that we are all doomed. Whilst we may do our best to ignore the increasingly disturbing financial news coming in from well, from everywhere for several months now, it's becoming harder to ignore, isn't it? Its difficult to understand and every other news story seems to open with apocalyptic proclamations about the state of Europes finances, Search Engines News SEO News adCenter Advertiser adCenter Advertiser Wed, 21 Dec 2011 11:22:57 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=54903 Reading blog posts is probably not top of mind amidst all the party planning, travel arrangements and last minute shopping going on this week, so you wont see much in the way of updates here on the adCenter blog until next week, though the forums. Search Engines News SEO News adCenter Advertiser adCenter Advertiser Wed, 21 Dec 2011 02:39:53 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=54712 While there are many social media venues that capture more attention, there are few if any that seem to connect people, businesses, products and services quite as thoroughly as LinkedIn. Although it may have been originally used as an online repository for resumes from around the world, todays LinkedIn is much more. To learn more about the current size and scope of the network, the many ways SMBs can leverage its power and a few of the new features of interest, Search Engines News SEO News adCenter Advertiser adCenter Advertiser Fri, 16 Dec 2011 19:16:48 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=54615 Welcome back to the third and final instalment in this three part series dedicated to correcting the common misunderstandings and highlighting the key functionality differences between search engine matching strategies. So far we've covered off Bidded Match Types and Negative Keywords ; today's blog will focus specifically on the essential UK differences between the Engine Matching Methodologies and Functionality on Microsoft Advertising adCenter, Yahoo! Search Engines News SEO News adCenter Advertiser adCenter Advertiser Thu, 15 Dec 2011 15:24:11 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=54577 One thing is clear: there is opportunity in the mobile/local space. Here at ILM West in San Francisco weve heard a lot of great numbers to prove this. But how can businesses take advantage of this opportunity? How do we navigate this new and quickly changing space? This morning a panel of mobile ad networks and product developers tried to answer these questions. Present were Chi-Chao Chang (President of Products and Technology, xAd), Andrew Osis (President, Search Engines News SEO News adCenter Advertiser adCenter Advertiser Wed, 14 Dec 2011 21:34:55 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=54513 Were excited to announce the publication of our latest help video. Meet Susan Palmer from the adCenter team (you may remember her from Eleanor's recent interview with her about the Customer and Partner Experience Group ), shell walk you. Search Engines News SEO News adCenter Advertiser adCenter Advertiser Wed, 14 Dec 2011 04:36:56 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=54512 Today brought another great afternoon of sessions at ILM West in San Francisco . Of particular interest was the session about targeting in online advertising and discussion of the proximity effect. *** OHare, CEO and Founder of Local Yokel Media, discussed his companys ability to provide hyper-local targeting. And Jeff Minich, Senior Product Marketing Manager at Yahoo!, presented information about Yahoo!s Proximity Match product. Why is local targeting important? Search Engines News SEO News adCenter Advertiser adCenter Advertiser Wed, 14 Dec 2011 03:35:25 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=54487 This morning at ILM West in San Francisco, Gillian Heltai (Senior Director with comScore) presented some great data on mobile usage in the US. The data reveals what she described as a perfect storm for local based services and advertising. First lets talk technology: 3 out of every 4 mobile subscribers own a device with GPS functionality. Over 1 in 3 own a smartphone and in 2013 that number will reach 50%. Both of those numbers are huge for local based services! Search Engines News SEO News adCenter Advertiser adCenter Advertiser Tue, 13 Dec 2011 20:14:08 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=54468 Remember the story of the blindfolded men and an elephant? As a quick recap for those that dont: A group of men were blindfolded and led to an elephant. Each man was allowed to only touch a small part of the animal and then asked to describe what. Search Engines News SEO News adCenter Advertiser adCenter Advertiser Tue, 13 Dec 2011 17:03:49 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=54434 The first day of ILM West in San Francisco is under way with some great discussions about interactive local commerce. Im a data guy, so my favorite session of the morning was the analysis of a digital advertising survey given to small businesses. BIA/Kelsey commissioned the survey and Steve Marshall (Direct of Research) and Matt Booth (Program Director, Interactive Local Media) presented the results. Some key findings: Based on responses to the survey, Search Engines News SEO News adCenter Advertiser adCenter Advertiser Tue, 13 Dec 2011 00:08:45 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=54403 Here at Microsoft Advertising adCenterm, we value our advertisers and want to get your ads live as quickly as possible. There are some products and services, however, that arent allowed on our network. We want to ensure that we abide by all laws. Search Engines News SEO News adCenter Advertiser adCenter Advertiser Mon, 12 Dec 2011 17:17:38 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=54404 Im psyched! Why am I psyched? Im psyched because next week is the ILM West conference in San Francisco and I will be there to cover all of the goodness for the Microsoft Advertising Community. Local digital advertising is no longer right around the corner its here. Local search revenues in 2010 were $5.1 billion and BIA Kelsey projects this number to reach $9.1 billion in 2015. So Lo Mo (Social, Local, and Mobile) is essential and video works in local markets. Search Engines News SEO News adCenter Advertiser adCenter Advertiser Mon, 12 Dec 2011 17:17:38 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=54374 Last week we showed you how to avoid common mistakes when setting up your adCenter campaigns and how best to use distribution settings. This week were following on from this, with a best practice guide on avoiding negative keyword conflicts to ensure your ads get maximum coverage. For a background on how adCenter negatives compare to other search engines, Search Engines News SEO News adCenter Advertiser adCenter Advertiser Mon, 12 Dec 2011 11:28:04 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=54250 I like simple, flexible tools that help make day-to-day work a little bit easierand free is always good. Microsoft Advertising Intelligence (MAI), an Excel Add-in, is one of them. This tool can help you research keywords so you can optimize your campaign's performance. What I like most about MAI is I can run short, specific queries for quick slices of data or larger, more complex queries, depending on what I need. To start, Search Engines News SEO News adCenter Advertiser adCenter Advertiser Thu, 08 Dec 2011 18:48:10 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=54179 The question we probably hear the most from advertisers is 'Where is my ad?' and unfortunately there is no straight forward answer. Read on for some easy diagnostics and tips on how to find your ad: First of all its important you identify which stage of the ad lifecycle youre in. You are about to upload your new campaigns and want your ads to go live as soon as possible. You recently made a new upload and are not sure if you ads are live or not. Search Engines News SEO News adCenter Advertiser adCenter Advertiser Wed, 07 Dec 2011 21:39:06 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=54142 An updated version of adCenter Desktop, version 8.1.11, is now available that addresses issues reported by some customers. We have resolved these issues to ensure you can easily manage your adCenter accounts during this busy time of year. Anyone affected by the below issues are encouraged to upgrade to the latest version of the tool . Tool interruption that occurs when using the Copy to Excel feature on Keywords containing Negative Keywords. Search Engines News SEO News adCenter Advertiser adCenter Advertiser Wed, 07 Dec 2011 16:51:35 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=54091 The first presenter at Day 2 of SMX Social Media Marketing was Alison Dempsey from Parenting Magazine/ Parenting.com. When her presentation title slide came up, it read The Psychology of Sharing I was immediately reminded of an ANA. Search Engines News SEO News adCenter Advertiser adCenter Advertiser Tue, 06 Dec 2011 21:20:00 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=54072 To kick off the Targeting Strategies for Facebook Ad Campaign session, Search Engine Lands Pamela Parker (link to: www.twitter.com/pamelaparker ) shared an interesting factoid from eMarketer: Facebook is projected to command 7 out of 10 ad spend. Search Engines News SEO News adCenter Advertiser adCenter Advertiser Tue, 06 Dec 2011 19:10:59 GMT