adCenter Analytics Latest search engine news blog articles from adCenter Analytics. http://www.seocentro.com/seo-archives/publisher/adCenter+Analytics.html adCenter Analytics News Archive http://www.seocentro.com/cgi-bin/rss/go.pl?uid=57763 If you've not entered the Microsoft Story Awards just yet, maybe you're looking for some inspiration before cracking on? Well, if you're in Dubai for the Lynx Advertising Festival at the start of March, Search Engines News SEO News adCenter Analytics adCenter Analytics Wed, 08 Feb 2012 20:14:17 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=57401 In this edition of AdVison, our very own Mel Carson looks into the crystal ball with Y&Rs David Sable on what to expect for 2012. Storytelling is getting much more important, Sable said. With the increasing number of advertising channels entering the market so rapidly, advertisers must now carefully consider how to captivate their audiences without getting lost in the shuffle. Search Engines News SEO News adCenter Analytics adCenter Analytics Thu, 02 Feb 2012 22:48:26 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=57255 You know how it is with a new look sometimes you need to shake things up a little. Thats what weve done at MSN Lifestyle Living. Not only have we updated our name, weve got a vibrant new look with larger imagery for deeper user engagement, new social tools for our highly social audience and more timely, targeted content. This transformation makes MSN Living the freshest face in the MSN portfolio of sites. Search Engines News SEO News adCenter Analytics adCenter Analytics Wed, 01 Feb 2012 17:26:04 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=57222 This year well be talking a lot about mobile, and personally Im excited about all of the innovative advertising solutions well deliver for our clients via the mobile channel over the course of the next 12 months. In anticipation, I took a look back on some previous campaigns weve driven that effectively integrated mobile platforms and Intel The Chase stands out to me as a fantastic example. Search Engines News SEO News adCenter Analytics adCenter Analytics Wed, 01 Feb 2012 13:09:15 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=57221 As I reflect back on 2011, there are a number of successes I am incredibly proud of, including: two of our formats being selected for the IAB Rising Stars awards ; the announcement of our intent with Polymorphic ads ; we let the market know that Windows 8 will support advertising-in-applications ; and last but not least, our views on the changing tide of social advertising and how brands are shifting the way they think about using social as an advertising medium. Search Engines News SEO News adCenter Analytics adCenter Analytics Wed, 01 Feb 2012 13:09:15 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=57220 Microsoft Advertising is inviting brand marketers and advertising agencies from across 30 countries to submit their most creative and innovative ideas to help drive a brand or nonprofit organizations story forward. Right in time for TV and movie awards season, were launching the Microsoft Advertising Story Awards also known as The MSAs. Search Engines News SEO News adCenter Analytics adCenter Analytics Wed, 01 Feb 2012 13:09:14 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=57102 Microsoft Advertising is inviting brand marketers and advertising agencies from across 30 countries to submit their most creative and innovative ideas to help drive a brand or nonprofit organizations story forward. Right in time for TV and movie awards season, were launching the Microsoft Advertising Story Awards also known as The MSAs. Search Engines News SEO News adCenter Analytics adCenter Analytics Tue, 31 Jan 2012 07:11:43 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=56911 It is our priority to provide developers around the globe an opportunity to make money using the Microsoft Advertising Solution and today we are happy to announce we are expanding our solution into seven new countries on February 1, 2012: Denmark, Hong Kong, Japan, India, Mexico, Sweden, and Switzerland. Now, developers from nineteen countries (full list below) can make money by taking advantage of Microsofts Advertising solution for mobile developers . Search Engines News SEO News adCenter Analytics adCenter Analytics Thu, 26 Jan 2012 23:30:45 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=56811 Along with our well-watched interview with Sir Martin Sorrell , we captured other delightful digital insight from a number of industry luminaries at CES 2012. In this clip we talked to Curt Hecht from VivaKi , who gives his thoughts on how his teams approach advertising with Microsoft and what they'll be looking to capitalise on in 2012. Adore his comment on advertisers loving "sight, sound and motion"! Watch on and let us know your thoughts! More soon''. Search Engines News SEO News adCenter Analytics adCenter Analytics Wed, 25 Jan 2012 23:24:55 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=56812 The iPad app follows hot on the heels of MSN's first Xbox app , released last December. What's in the MSN app? The MSN app for iPad presents the same exclusive and original content as found on the new-look MSN UK . Its easy to find what you want with stories being split into six main channels: News, Sport, Entertainment, Lifestyle, Cars and Video. You'll also find our pick of the day's best features' in Editor's Picks. Search Engines News SEO News adCenter Analytics adCenter Analytics Wed, 25 Jan 2012 23:24:55 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=56696 UK Finance Trends and Digital Opportunities With consumer confidence remaining at all-time lows, and negative perceptions of the high street banks, (45%* feel banks have lost touch with their customers) finance brands in the UK are under increasing pressure to rebuild relationships with the public. Although times are hard, Search Engines News SEO News adCenter Analytics adCenter Analytics Tue, 24 Jan 2012 18:02:05 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=56421 In our latest AdVision installment, we talk to Maria Luisa Francoli, Global CEO of MPG about the importance of storytelling for brands and connecting with consumers across platforms. As a longtime Microsoft Advertising partner, Maria Luisa finds value with the relationship as Microsoft has been valuable in terms of developing new ideas, sharing new experience and delivering value to our clients. Search Engines News SEO News adCenter Analytics adCenter Analytics Thu, 19 Jan 2012 23:06:06 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=56164 Since launching at the beginning of last November weve had a fantastic response to our new campaign for Hyundai Motor Co., the New Thinkers Index . Its a multi-screen, multi-market campaign that lets consumers discover and share how new thinkers are shaping the future by taking a fun, online interactive test, before sharing and comparing their results with family, friends and celebrities. Search Engines News SEO News adCenter Analytics adCenter Analytics Tue, 17 Jan 2012 16:20:45 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=56022 In another world several years and several media plans ago, I was in advertising sales. I began my stint working at my college newspaper (remember those?) entering hand-written insertion orders and frantically leafing through the daily edition to see that my clients investment appeared in print as beautifully as I imagined when I sold the space. Graduation came and went and so began my collection of media sales adventures. Online display? Check. Search? Of course. Radio? Search Engines News SEO News adCenter Analytics adCenter Analytics Mon, 16 Jan 2012 02:18:04 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=56023 Heading in to CES 2012 a topic of particular interest to the Consumer Electronic and Digital Industries is the rise of tablets and how they fit into the device ecosystem. From a publisher and marketers perspective should we treat tablets as smartphones, given they both share an app-centric engagement model? These questions and more are being tackled at the SmartPhone and Tablet Conference - Digital Hollywood CES where I was fortunate enough to attend the panel, Search Engines News SEO News adCenter Analytics adCenter Analytics Mon, 16 Jan 2012 02:18:04 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=56021 Having just returned from my first CES, I want to share some of my key observations from an advertising perspective. First and foremost, I was struck most by the incredible density of both brand clients and agency partners in attendance. Marketers and advertisers are hungry to understand how technology can help them tell their story with more consumers. In addition: 1. Search Engines News SEO News adCenter Analytics adCenter Analytics Mon, 16 Jan 2012 02:18:04 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=55693 The timing of the Consumer Electronics Show in early January always makes it a perfect place to reflect on the past year and consider whats to come. As I read and listen to all the news from this years show , it reminds me just how much the Xbox platform and audience have grown. When we launched Xbox LIVE in 2001, it was about making history in the world of gaming, now Xbox is an entertainment platform. Search Engines News SEO News adCenter Analytics adCenter Analytics Tue, 10 Jan 2012 07:11:30 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=55613 What does science fiction have to do with the evolution of media consumption? In this week's AdVision, we discuss how our hunger for multi-screen media consumption is transforming the way we digest our world. Brian Monahan EVP, Managing Partner, IPG Emerging Media Lab sat down with us during Advertising Week 2011 to discuss the media evolution and companion devices. Search Engines News SEO News adCenter Analytics adCenter Analytics Sat, 07 Jan 2012 19:34:12 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=55580 Its that time of year again, when thousands of technology aficionados descend on Las Vegas for the annual Consumer Electronics show which starts on Monday. 2012 maybe the last year Microsoft has a booth and delivers a keynote speech, but as Frank Shaw said in December , this wont be the last time you see any of us on the ground meeting customers, making connections and marvelling at the rapid acceleration of technology and innovation in the consumer space. Search Engines News SEO News adCenter Analytics adCenter Analytics Fri, 06 Jan 2012 19:08:32 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=55179 As the year draws to a close, I always make sure I take some time to reflect usually on a plane or train travelling from one city to another on Microsofts achievements both globally and here in Europe. This year, following Frank Hollands post a couple of weeks ago , I thought Id put pen to paper and share my thoughts on 2011 on the Microsoft Advertising blog with our great community of contributors and followers. Search Engines News SEO News adCenter Analytics adCenter Analytics Wed, 28 Dec 2011 18:57:55 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=55020 The open road means so much, to so many. To me, the thought of it brings back nostalgic memories of cross country trips with my family, road trips with friends to see bands play, and summer camping trips in our national parks. Chevrolet wanted people worldwide to celebrate and share experiences like these through its Chevrolet Route 66 global filmmaker contest. In June of this year, Search Engines News SEO News adCenter Analytics adCenter Analytics Thu, 22 Dec 2011 17:16:03 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=54718 We caught up with adland.tv 's Ask Dabitch at Advertising Week and talked about creativity, what's new and interesting in digital advertising and how it's an integral part of pop culture. "Adland.tv is an archive of all the commercials that I find and curate from all over the world... it's an important slice of pop culture, we need to save it. It's our history," she said. As a creativity connoisseur, Search Engines News SEO News adCenter Analytics adCenter Analytics Fri, 16 Dec 2011 20:07:40 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=54655 In recent weeks weve received a lot of inquiries from advertisers, agencies, and other partners about our approach to working with third parties who resell our inventory (who we call channel partners). I referenced the topic in a three - part post back in June, but in the wake of our recent partnership with Yahoo! and AOL, this is an opportune time to reaffirm our position and unequivocally articulate the strategy and principles that drive it. Search Engines News SEO News adCenter Analytics adCenter Analytics Thu, 15 Dec 2011 21:44:39 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=54606 With a New Year approaching, we typically take time to reflect on the past year and make resolutions for the coming one. For me, Ive been taking stock of my first six months in this role and the world of digital advertising. In the conversations Ive had with advertisers, publishers and agency partners since May, Ive heard firsthand the challenges each faces in leveraging technology to unite their brand with consumers. Search Engines News SEO News adCenter Analytics adCenter Analytics Thu, 15 Dec 2011 14:22:20 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=54373 MSN and Hearst are dishing out a tasty new look and feel on www.delish.com , sure to whet the appetite of Delish fans. Weve spiced up the visual appeal including the logo and site header, improved navigation, and new features make engagement an even more yummy experience. Advertisers are also getting something scrumptious with great customized ad opportunities. Take advantage of this opportunity to engage a hungry audience of over 6. Search Engines News SEO News adCenter Analytics adCenter Analytics Mon, 12 Dec 2011 11:12:39 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=54264 In our latest AdVision interview, Mel Carson interviews Jeff Rossi, VP Digital Group Director at MediaVest about keeping the audience engaged while marketing across multiple advertising platforms. "A lot of the problems are logistical on both sides," Rossi said when asked about the issues around marketing across platforms. One of the ways to counter the issues is to start with the content. Watch and learn as Rossi talks about his thoughts on keeping content fresh, Search Engines News SEO News adCenter Analytics adCenter Analytics Thu, 08 Dec 2011 20:20:49 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=54038 On Sunday 4 th December PLAN UK , a charity who works with the worlds poorest children to move themselves away from a life of poverty, to a future with opportunity, ran their first ever MSN UK homepage takeover as part of a 3 phase campaign in December with MSN. As PLAN UK isnt as well-known as some other UK charities, the aim of this campaign was to deepen PLAN UK s brand presence in an already cluttered environment, Search Engines News SEO News adCenter Analytics adCenter Analytics Tue, 06 Dec 2011 15:14:19 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=54012 Monday 28 th November 2011 saw the much anticipated Nokia Lumia launch event at Southbank in London. Having heard the hype I had to go! My friends and I headed down to Southbank at around 7pm and the bank was already starting to bustle; half an hour prior to kick off the whole place was absolutely buzzing - a real carnival atmosphere had spread either side of the river, with the place lit up with a mix of police cherry lights, Search Engines News SEO News adCenter Analytics adCenter Analytics Mon, 05 Dec 2011 23:02:18 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=53889 Where does business professor Ken Wong think media consumption is moving? More." More what? More everything. And given its new interactivity, advertising has become part of the product offering; no longer you talking to the consumer. The consumers, in turn, are exercising an unprecedented degree of choice, create an advertising space that demands more for less. Search Engines News SEO News adCenter Analytics adCenter Analytics Fri, 02 Dec 2011 18:32:05 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=53778 The creative possibilities are endless with the new MSN UK The newly re-launched MSN UK presents advertisers with an incredible canvas for creativity & design. In fact, design was at the heart of all the changes made to the site, ensuring MSNs new editorial ethos around original content & editorial opinion, site navigation & content signposting and social & cross platform strategies are all offered in the best possible light. Search Engines News SEO News adCenter Analytics adCenter Analytics Thu, 01 Dec 2011 10:38:02 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=53493 Agency and marketing leaders from across Western Europe visited day 2 of Imagine London in the Microsoft Cardinal Place offices. Whereas yesterday the common theme was around the importance of storytelling today the focus was on the audience and how we connect with it. How brands can use technology to connect with their consumers. The day closed with a dazzling amount of stats from a futurologist. Search Engines News SEO News adCenter Analytics adCenter Analytics Thu, 24 Nov 2011 00:35:47 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=53487 Stephen Kim, General Manager for Microsofts Global Creative Solutions, discusses how digital has opened up new ways for consumers to express themselves through their own storytelling from sharing pictures, to blogging, to uploading videos and social media. Marketers can use these stories to interact and make their brands come to life for the consumer. In this latest Advision interview, Search Engines News SEO News adCenter Analytics adCenter Analytics Wed, 23 Nov 2011 21:25:58 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=53463 I have a couple of friends who a few years ago I thought were strange, not strange in a disturbing way but strange in the relationship technology had in their lives. They would sit on the sofa each evening watching TV and each separately engrossed in their own individual laptops. Not only were they watching TV but also leading totally separate lives behind their laptops, barely communicating with each other. Search Engines News SEO News adCenter Analytics adCenter Analytics Wed, 23 Nov 2011 15:00:09 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=53439 Marc Bresseel, VP Global Marketing Microsoft Advertising opened Imagine London and set the theme for event. What do we see as the new digital, how does this enable brands to tell stories and why story telling is of importance. A mix of very engaging speakers gave their view on why stories matter in the advertising space. The New Digital The new digital is less about a new capability of digital media and technology, Search Engines News SEO News adCenter Analytics adCenter Analytics Wed, 23 Nov 2011 04:59:08 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=53340 If youre in or around the marketing industry, theres a word youve probably heard quite a bit recently. Its something that has been a part of our lives since we were born, even before we were born and is a part of our daily lives. Do you know what it is? Storytelling. We all know what it is, but how do we incorporate it into todays high tech society in a way that is creative, relevant and highly connected? How will our stories change? Or will they? Search Engines News SEO News adCenter Analytics adCenter Analytics Mon, 21 Nov 2011 15:54:22 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=53243 To make an emotional connection with your audience, to stir something deep inside them, and motivate and move them, takes the right mix of assets. Consumers interact with different screens throughout the day, each device having its own dayparts and purpose. One-size-fits-all campaigns that dont reflect the context of the interactions consumers have with a particular screen may miss opportunities for meaningful connections. Search Engines News SEO News adCenter Analytics adCenter Analytics Thu, 17 Nov 2011 21:40:46 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=53220 Consumers are looking more and more to mobile as a key part of the shopping experience. As a result, retailers are adjusting how they approach their marketing mix. Although change can be difficult and sometimes scary, Target took a chance and embraced a new, innovative mobile solution that significantly improved the effectiveness of one of their most important marketing vehicles during the 2011 Back to School season. Search Engines News SEO News adCenter Analytics adCenter Analytics Thu, 17 Nov 2011 17:38:47 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=53133 Today, Microsoft Advertising is announcing that it has signed a global commercial agreement with Mojiva Inc. Under the terms of the deal, Microsoft Advertising will integrate Mojivas mOcean platform into our existing suite of digital advertising technologies-such as AdExpert, pubCenter and adCenter-to serve mobile display ads across our global network of mobile apps and websites, including MSN for Mobile, and other titles. In addition, Search Engines News SEO News adCenter Analytics adCenter Analytics Wed, 16 Nov 2011 11:10:25 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=53132 Ive spent a bit of time telling you about some of the content we are planning for our new MSN UK site, with real-time coverage and great exclusives taking centre stage. But what will it all look like? In this update Im giving you a sneak preview of some of our designs ahead of the re-launch. This has been a major part of the project thinking about what is really important to us and our users, and then making sure the designs support that. Search Engines News SEO News adCenter Analytics adCenter Analytics Wed, 16 Nov 2011 10:34:29 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=53066 How is the world changing? Where are we headed? Do we understand where were at? Do these questions keep you up at night? Imagine London is inching closer and closer and we have another great speaker prepared to quiet your questions that leave you with sleepless nights. David Smith, Chief Executive, Global Futures and Foresight will be discussing key issues of the near future. The session will highlight the extent of change we will be required to embrace in the next few years, Search Engines News SEO News adCenter Analytics adCenter Analytics Tue, 15 Nov 2011 00:29:04 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=52953 I want to tell you about an exciting re-launch of the MSN site in the UK. This project has been my big focus since I joined MSN UK as executive producer in April after 15 years working at the BBC - where I was editor of the News and Sport sites. I came here to help make MSN the best site in the business, not only looking better but also working better for you every day. We had a very busy summer at MSN HQ. Search Engines News SEO News adCenter Analytics adCenter Analytics Fri, 11 Nov 2011 04:36:44 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=52952 Welcome back to your weekly installation of AdVision! This week, were shifting gears and getting industry perspective from another great event Advertising Week 2011 . In this clip, Mel Carson takes a few minutes to discuss relevance in regard to campaign design with Kate Sirkin, Group Global Research Director at Starcom MediaVest Group . We can all agree that cross-platform measurement is the Holy Grail of advertising. With so many devices and experiences, Search Engines News SEO News adCenter Analytics adCenter Analytics Fri, 11 Nov 2011 01:57:42 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=52808 Earlier today, we formally announced a display advertising partnership agreement with Yahoo! and AOL. This agreement was the subject of much rumor and speculation over the last month and a half, but it wasnt until just this week that we actually formalized the partnership. Id like to provide a snapshot of what was announced today, as well as the rationale behind the agreement. In the simplest of terms, we are partnering with Yahoo! Search Engines News SEO News adCenter Analytics adCenter Analytics Tue, 08 Nov 2011 23:03:49 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=52747 ANA Masters of Marketing attendees were treated to a case history from Cheryl Callan, Senior Vice President, Marketing - Weight Watchers International, Inc. Cheryl set the stage for the discussion noting that Weight Watchers sales closely tracks the consumer confidence index which has created serious challenges for the brand. Search Engines News SEO News adCenter Analytics adCenter Analytics Tue, 08 Nov 2011 01:33:32 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=52618 How does Ross Jenkins, Managing Director of Profero Performance use creativity and technology to drive brand stories? In our latest AdVision series, Kaila Lightner discovers how he determines the right marketing mix by looking through the technology lens. Watch the video below to see why data excites him, how technology is shaping the business and how data will drive new solutions that bring customers closer to brands. Search Engines News SEO News adCenter Analytics adCenter Analytics Thu, 03 Nov 2011 21:58:19 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=52575 At Microsoft Advertising we are passionate about delivering innovative, interactive and multi-screen consumer engagement for brands. Never one to do things by halves my team and I wanted to back that up by bringing to life one of the most ground breaking branded content experiences we had ever envisaged. I honestly believe thats what weve achieved. With that, today Im delighted to announce the launch of the New Thinkers Index , our new multi-screen, Search Engines News SEO News adCenter Analytics adCenter Analytics Thu, 03 Nov 2011 12:06:01 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=52419 Over the past week, TV show The X Factor produced by TV mogul Simon Cowell has prompted a flurry of thought-provoking stories on both sides of the Atlantic from some of the ad industrys leading commentators. Whats captured their attention is the seemingly inseparable tie between the TV show itself and the online chatter, debate and argument it generates on Twitter using the hashtag #xfactor . Search Engines News SEO News adCenter Analytics adCenter Analytics Mon, 31 Oct 2011 17:04:23 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=52201 Who knew baby carrots were so cool? I didn't until watching Bryan Reese's session at ANA Masters of Marketing. Reese, Bolthouse Farm's Chief Marketing and Innovation Officer, took us on a carrot journey, where carrot farmers came together to transform the carrot from a veggie to a go-to munchie. Here's what he shared: The Problem: Consumers were telling Bolthouse Farms they love carrots. But it didn't match the numbers. Search Engines News SEO News adCenter Analytics adCenter Analytics Tue, 25 Oct 2011 20:10:05 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=52154 I attended an ANA Masters of Marketing session with Tony Palmer, SVP, CMO Kimberly-Clark entitled Putting the Big M in Marketing: How to Put Marketing at the Center of the Plate. It was an exciting session and Id like to share some of the highlights that struck a chord with me. The focus of the session emphasized how today more than ever businesses need to focus on how marketing is a critical business function key in driving growth, Search Engines News SEO News adCenter Analytics adCenter Analytics Mon, 24 Oct 2011 23:33:29 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=52148 With over a dozen talks, conferences, and panels dedicated to revealing its future opportunities, the discussion revolving around mobile advertising held a significant spotlight during Advertising Week . Of these sessions, perhaps most compelling was one led by Trevor Healy, CEO of [amobee] , whose company specializes in providing advertising solutions for mobile operators, publishers, and advertisers. Titled Inside Mobile: The View from Silicon Valley , Search Engines News SEO News adCenter Analytics adCenter Analytics Mon, 24 Oct 2011 21:20:48 GMT