adCenter Analytics Latest search engine news blog articles from adCenter Analytics. http://www.seocentro.com/seo-archives/publisher/adCenter+Analytics.html adCenter Analytics News Archive http://www.seocentro.com/cgi-bin/rss/go.pl?uid=13167 We have the data, we have the pretty reports. But we do not have an educated team who can take the resulting statistics and turn them into meaningful plans. The process of creating Web strategy and executing on Web tactics has gone missing. Besides being fun to say and a legitimate excuse for me to wear my "Mind The Gap" hat purchased the last time I was caught in the rain in Covent Garden, Search Engines News SEO News adCenter Analytics adCenter Analytics Mon, 17 Nov 2008 01:18:34 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=13070 I attended a great session on web analytics here in Las Vegas today. The advice doled out was not out of the ordinary but the delivery was excellent and that always helps to drive the message home. Jamie Smith from Engine Ready gave a detailed presentation outlining the history of web analytics and managed to articulate some of the mistakes people make when implementing analytics packages. He said people fail to set up the proper tracking codes on their sites, Search Engines News SEO News adCenter Analytics adCenter Analytics Thu, 13 Nov 2008 02:06:51 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12979 We're pleased to announce a trio of experts in the field of online marketing have accepted an invitation to impart some of their knowledge and wisdom on the adCenter Analytics Blog . Starting next Monday Jim Sterne , Bryan Eisenberg and Vanessa Fox , all well known and well documented industry thought leaders, will begin a series of posts on web analytics and marketing optimisation that will take us through to 2009. We'll kick off with Jim Sterne, Search Engines News SEO News adCenter Analytics adCenter Analytics Mon, 10 Nov 2008 18:40:05 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12704 As Mel Carson recently reported in his announcement of the adCenter Analytics Beta refresh , adCenter Analytics plans to adopt Microsoft Silverlight for some parts of the UI. The first Silverlight features have now been released, so you can try them for yourself. To use the Silverlight versions, you need to select the 'Enable Silverlight' check-box on the profiles page. Next, if you haven't installed Silverlight already, Search Engines News SEO News adCenter Analytics adCenter Analytics Fri, 31 Oct 2008 16:29:12 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12506 adCenter customers across the globe will have noticed some changes to the user interface as they signed in after the weekend. Carolyn has started a three part series on what the upgrade means for PPC marketers on the adCenter Blog for Advertisers. But here, I just wanted to point out a couple of new features the analytics team have added to adCenter Analytics. Report Export Now you can download reports in Microsoft Excel or .csv formats, Search Engines News SEO News adCenter Analytics adCenter Analytics Mon, 27 Oct 2008 22:04:26 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=12236 I spoke at the NMA Live conference recently about how to navigate the credit crunch through online marketing. The first presentation was delivered by Tim Davis of Billetts â€" a marketing analytics company based in London. It was of particular interest to me for the actionable insight it provided. There has been many a seminar and blog post on the subject of budget allocation in difficult economic times, Search Engines News SEO News adCenter Analytics adCenter Analytics Mon, 20 Oct 2008 11:10:55 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=11850 After blogging yesterday about the IAB's announcement of excellent growth in online advertising in the UK , it got me thinking that although we gave advertisers some tips on how to optimise your PPC campaigns in these lean times - what about the other end of the process? In a downturn we tend to "batten down the hatches" and spend more time being careful about where we spend our budgets to maximise ROI. Search Engines News SEO News adCenter Analytics adCenter Analytics Wed, 08 Oct 2008 10:34:43 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=11551 Join us at New Media Age's NMA Live event on Thursday 2nd September at the Hotel Hesperia near London's Victoria Station . Titled: "Digital in difficult times - How to make your digital marketing budget work harder", I'll be on a panel with representatives from other search engines, talking about how to get the best out of your PPC campaigns in an increasingly gloomy economic climate. Search Engines News SEO News adCenter Analytics adCenter Analytics Tue, 30 Sep 2008 14:13:51 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=11326 With the latest beta release of adCenter Analytics we introduced the dashboard view . This customizable visualization gives you a snapshot of your sites traffic including top pages, keywords and referring websites. Today's tip shows you how to do a quick comparison of metrics by day, week or month for the previous period. After logging into adCenter expand the dashboard to expose the calendar view. To assess any difference by day, Search Engines News SEO News adCenter Analytics adCenter Analytics Wed, 24 Sep 2008 08:09:19 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=11141 Today, we're continuing our deep dive into features released in out recent Beta refresh. We've touched previously on The Dashboard , The Treemap Report and The Entry & Exit Page Report and continue the reporting theme by talking about the adCenter Analytics Path report. Most analytics reports tell you about the visitors to individual pages of your web site. By contrast, the Path report shows you how visitors actually navigate through your site, from page to page. Search Engines News SEO News adCenter Analytics adCenter Analytics Thu, 18 Sep 2008 19:45:35 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10962 Summer has arrived here in London (!) so yesterday I took myself up to Sheen Common to watch some village cricket in the blazing sunshine. Accompanied by an assortment of Sunday newspapers, I couldn't help but spot the word "hits" being spattered around various articles as a supposed indication of a website's success. Search Engines News SEO News adCenter Analytics adCenter Analytics Mon, 15 Sep 2008 09:15:08 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10702 In the UK last week Brand Republic reported that UK spend on search engine marketing would reach £2.75bn this year. However, just a tiny fraction of that cash - £330m - was spent on the art of SEO or search engine optimisation. The lion's share of web site owner's budget went on paid search solutions like Google AdWords or Microsoft adCenter. SEO is an essential and vital route to improving usability and search engine visibility of web sites. Search Engines News SEO News adCenter Analytics adCenter Analytics Mon, 08 Sep 2008 08:47:43 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10342 One common misconception many website owners have is that people enter their site via the front door. The homepage is probably your main entry point by design and may have some welcome message outlining what the site is about and what users may find if they navigate a little further. But as mentioned in a previous post on measuring online success , visitors to your site do not always enter or exit your pages in an orderly fashion, Search Engines News SEO News adCenter Analytics adCenter Analytics Thu, 28 Aug 2008 00:06:05 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=10185 Chatting about data and analytics at SES San Jose with Bryan Eisenberg this week, we hit on an analogy that I believe helps to explain how important web analytics and online marketing optimisation is. Thinking about your web site as a piece of theatre is one way of being able to judge how successful it really is. Why do we go and see plays? We go and see old plays like Shakespeare or Miller because they're classics. They've stood the test of time, Search Engines News SEO News adCenter Analytics adCenter Analytics Sat, 23 Aug 2008 00:07:15 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=9758 When the treemap was first introduced to adCenter Analytics Beta (it was called Project Gatineau back then), I didn't see the value. Using the size of a rectangle as a visual cue to the importance of a page ranked by page views, entries, exits, or bounces was novel but, well, I simply didn't get it. Then I was shown the value of the treemap as an alternate method of navigating my data. Now I'm a believer. Search Engines News SEO News adCenter Analytics adCenter Analytics Tue, 12 Aug 2008 16:06:00 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=9432 We're very aware that not everyone who's using adCenter Analytics or reading this Web Analytics Blog is necessarily interested in online advertising. We've made a conscious to make sure the content here is not too advertising-heavy as there's nothing worse than getting sold stuff you don't need, especially if you're quite happy with the rich information the tool is providing you with. However, Search Engines News SEO News adCenter Analytics adCenter Analytics Mon, 04 Aug 2008 10:53:23 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=9310 We hope you've had a chance to take a look at the analytics beta refresh that went live over the weekend. As promised, this is the first of a series of posts take a deep dive look at some of the new features. My Dashboard The new dashboard feature is really helpful, as it gives you a snapshot of what's happening on your site without you having to run several reports before you spot anything out of the ordinary occurring with your traffic. When you first log in, Search Engines News SEO News adCenter Analytics adCenter Analytics Thu, 31 Jul 2008 10:27:56 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=9175 If you've logged into your adCenter Analytics account this morning you'll be pleased to see a number of new features have been added by our product teams over the past few days. I'll take you through each one but do expect deeper dives here on the blog over the next couple of weeks! Dashboard This functionality lets you choose which information is most important to you. It gives you an up-to-date snapshot of your website's traffic activity. Search Engines News SEO News adCenter Analytics adCenter Analytics Mon, 28 Jul 2008 15:43:35 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=8910 We've been listening to your feedback and feature requests, and as a result will be upgrading the Microsoft adCenter Analytics Beta this week with some tools to give you more insight about your website's visitor activity. The new features will help you optimize your online and offline marketing campaigns for higher conversion potential. Starting on Wednesday July 23, as part of the upgrade, adCenter Analytics will be unavailable for up to three days . During this time, Search Engines News SEO News adCenter Analytics adCenter Analytics Mon, 21 Jul 2008 16:08:00 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=8594 The adCenter Analytics Beta has been live for over 6 months now. As we continue to onboard new customers and add new features, we've had a lot of great feedback and interest from developers wanting to code against the product as they have been doing through adCenter API for the last couple of years. While that may be some way off, it hasn't stopped some programmers from taking the initiative and providing 3 rd party tools for our customers to get up and running quickly. Search Engines News SEO News adCenter Analytics adCenter Analytics Sun, 13 Jul 2008 22:18:06 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=8404 Today we're asking for your feedback on adCenter Analytics . Our product and engineering teams are busy adding new features to be released in the coming months, but we'd like to know what you think of the tool as it stands today. We're interested to know what you'd like to see in coming releases. What do you think of some of the current features like Treemap Reports , Campaign Timeline Reports and Auto-Tagging ? Search Engines News SEO News adCenter Analytics adCenter Analytics Tue, 08 Jul 2008 15:55:53 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=8089 Tomorrow is the first day in a new year for Microsoft. Our financial year runs from July to June and so all planning happens around this time as well. Exactly a year ago I was asked to work on some ideas for a Web Analytics Blog and support forum for our new adCenter Analytics tool, formerly known as Project Gatineau. To be honest, I didn't who a whole lot about analytics.........even though I thought I did. Search Engines News SEO News adCenter Analytics adCenter Analytics Mon, 30 Jun 2008 12:07:05 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=8019 Yesterday I wrote a post on the adCenter Blog for Advertisers which included some presentations and documents about Search & Display Research and adChamps Europe 2008 . Now we believe it's crucial to provide our customers with as much information, data and insight as possible, so uploading it to the blog makes the most sense as it's easily accessible and widely available. Many businesses, large and small, provide their customers and prospects with brochures, white papers, Search Engines News SEO News adCenter Analytics adCenter Analytics Fri, 27 Jun 2008 11:16:48 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=7718 We held an event here in London last week called adChamps. I'll do a write up over on the adCenter Blog for Advertisers at a later date, but the idea behind the conference was to give our advertisers a voice. We gave them an opportunity to meet developers from the adCenter team and give really detailed feedback on the user interface, tools and editorial processes. It may be a very British trait, Search Engines News SEO News adCenter Analytics adCenter Analytics Fri, 20 Jun 2008 11:14:23 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=7708 http://en.oreilly.com/web2008/public/content/home The commercial web is now a teenagerâ€"it's been fifteen short years since Marc Andreessen released the Mosaic browser. To put this in perspective, television as a commercial medium reached its fifteenth birthday in 1956â€"the year Elvis Presley made his first appearance on national TV. National news broadcasts were still in their infancy, "As The World Turns" debuted as America's first half-hour soap opera, Search Engines News SEO News adCenter Analytics adCenter Analytics Fri, 20 Jun 2008 00:59:37 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=7517 You can't do search engine advertising without web analytics. At least, you can't do it well. Getting the click from the search page to your web page is just the first step; everything else depends upon your analytics. If you can't move your visitors beyond the landing pages, you can't close the sale . Web analytics isn't rocket science. It isn't even quadratic equations but it can seem complicated. There are so many reports, so many metrics. Which ones are important, Search Engines News SEO News adCenter Analytics adCenter Analytics Mon, 16 Jun 2008 14:11:22 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=7108 Running reports for given date ranges in adCenter Analytics is easy. But how do you know if you're meeting your site's goals if you can't say - measure this week's traffic against last week's? We've made it very easy for site owners to compare like for like time periods by adding "Compare with:" functionality. By selecting the drop down menu on the calendar graph bar, you can easily compare any data you're currently looking at with the previous date range, Search Engines News SEO News adCenter Analytics adCenter Analytics Sun, 08 Jun 2008 11:04:30 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=6817 Jakob Nielsen , the web usability expert's latest report into online habits has been featured in an article by the BBC . In the article he's quoted as saying that users are getting more "ruthless and selfish" when they go online. 75% of tasks are successfully carried out these days, compared with just 60% way back in 1999, because consumers are more likely to know exactly what they want. Websites are getting navigationally better, Search Engines News SEO News adCenter Analytics adCenter Analytics Thu, 29 May 2008 16:52:27 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=6491 One success metric to judge a good website by is whether visitors come back for more. Assuming that your offering is designed for repeat traffic, then knowing how many users return and how often is useful in understanding how well your content is engaging them. What I mean by "designed for repeat traffic" is: Are you expecting users to visit your site more than once in any given week or a month? Search Engines News SEO News adCenter Analytics adCenter Analytics Wed, 21 May 2008 14:28:10 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=6184 I caught up with Jim Sterne at the eMetrics Summit last week in San Francisco and asked him how the conference got started and who it is aimed at. I then asked about the buzzwords I'd been hearing about - "segmentation" & "actionability" - what did they mean? How should marketers and website owners be employing these methods & tactics to increase business success. One of the measurements Jim talks about a lot is "how do people feel when they come to your site? Search Engines News SEO News adCenter Analytics adCenter Analytics Wed, 14 May 2008 16:05:54 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=5844 One of the overriding theme of this analytics conference is using data to back up assumptions. eBay did a very good presentation this morning about how their marketing teams research their customer-base through focus groups, usability studies, lab testing and even home visits. They actually send teams into people's houses to watch eBayers at work in their own environment and in their own time. This kind of approach might yield a small sample, Search Engines News SEO News adCenter Analytics adCenter Analytics Tue, 06 May 2008 22:56:29 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=5796 I'm at the eMetrics Summit here in San Francisco and it's struck me how passionate people here are about data. But it isn't any ordinary data they're passionate about reflecting on. It's data that they manage to put some sort of context around. Context turns that data into information and as one speaker so eloquently put it, "with robust analysis and good controls we can turn that information into actionable insight. Search Engines News SEO News adCenter Analytics adCenter Analytics Mon, 05 May 2008 23:26:23 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=5737 If you're running numerous advertising campaigns over various media and channels, it can be very difficult to extract and aggregate the relevant data necessary to construct a good view of your spending, the media mix, and the performance of campaigns relative to each other. To spare you time and pain, the adCenter Analytics team decided to bring you a new visualization called the Campaign Timeline. Search Engines News SEO News adCenter Analytics adCenter Analytics Sun, 04 May 2008 16:07:25 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=5542 There'll be a host of Microsoft adCenter Analytics folk attending the eMetrics Summit in San Francisco from 5th to 7th May. We'll be working booth (number 40) on the expo floor and Esco Strong will be delivering a keynote speech on Atlas's Engagement Mapping Technology too. Register here and do swing by and say hello! Search Engines News SEO News adCenter Analytics adCenter Analytics Wed, 30 Apr 2008 10:20:54 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=5361 Late last year we did some research in the small business community in the UK. The research which questioned 400 UK SMBs, revealed 62% of small businesses are not investing in search engine marketing. 44% of SMBs not doing search marketing think it is too time consuming; 56% think it is too expensive; and 33% too complicated. However, 76% of SMBs promoting their website on search engines see an immediate increase in sales. Search Engines News SEO News adCenter Analytics adCenter Analytics Fri, 25 Apr 2008 10:17:20 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=5139 I'd guess most of you who have web analytics configured for your site are paralyzed by reports. You're adrift in a sea of numbers, at risk of drowning; hoping management will be distracted by another colorful pie chart and not notice. Every analytic solution can generate a perfect storm of data that obliterates the horizon in innumerable details. Where's the insight? What's important? What should be done next? Reporting isn't analysis. That's far from obvious for most of us. Search Engines News SEO News adCenter Analytics adCenter Analytics Mon, 21 Apr 2008 15:06:18 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=4980 Traditional charts and graphs typically show only a single metric: page views, visit duration, and so on. Sometimes, it can be useful to get a combined view of how two metrics are interacting. We've added a new visualization to adCenter Analytics to provide this " The Treemap. You can find The Treemap Traffic View Report in the Reports tab under Pages & Content Traffic View Consider the following example, based on the Treemap Traffic View. Search Engines News SEO News adCenter Analytics adCenter Analytics Thu, 17 Apr 2008 14:37:49 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=4783 One of the best things about attending search marketing conferences, is the opportunity to get up close and personal with the speakers and moderators who are always willing to impart their wisdom and experience. At Search Marketing World in Dublin a couple of weeks ago, Vanessa Fox kindly agreed to have a chat for 10 minutes (in a very noisy corridor) about search engine optimisation (SEO) and analytics, Search Engines News SEO News adCenter Analytics adCenter Analytics Mon, 14 Apr 2008 09:16:30 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=4780 One of the best things about attending search marketing conferences, is the opportunity to get up close and personal with the speakers and moderators who are always willing to impart their wisdom and experience. At Search Marketing World in Dublin a couple of weeks ago, Vanessa Fox kindly agreed to have a chat for 10 minutes (in a very noisy corridor) about search engine optimisation (SEO) and analytics, Search Engines News SEO News adCenter Analytics adCenter Analytics Mon, 14 Apr 2008 09:01:07 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=4685 Digital advertising"whether via search engine advertising, email marketing, display ads, web sites, whatever"is about relevance. It's about matching your message to the intent of your audience. If you understand this one bit"if you truly, totally, and unequivocally get it"you're already well ahead of your competition. The value of adCenter Analytics is in tracking behavior in increasingly granular segments in order to provide increasingly relevant content. Search Engines News SEO News adCenter Analytics adCenter Analytics Fri, 11 Apr 2008 07:59:47 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=4564 A few weeks ago, on a typically dark and rainy day in Seattle, I bumped into Ian Thomas , Microsoft's Director of Customer Intelligence. He kindly agreed to have a chat about web analytics for the adCenter Analytics Blog . In this interview, Ian takes us though his role, the story behind the adCenter Analytics Beta and what customers can expect from the team in the next few months. Search Engines News SEO News adCenter Analytics adCenter Analytics Wed, 09 Apr 2008 07:52:47 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=4449 Last week we talked about How To Get Started With adCenter Analytics and showed you tools for auto-tagging your website . Today, we'll show you how to run some simple reports to track how many visitors you have had to your site, and how many pages they viewed. When you log into adCenter , click on the Analytics Tab , and then Profiles and you will see the list of sites you have created profiles for. Search Engines News SEO News adCenter Analytics adCenter Analytics Mon, 07 Apr 2008 11:30:51 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=4365 On Tuesday, Mel wrote about how easy it is to get set up with adCenter Analytics . When creating a new profile, he mentioned that you have the choice between manually inserting the tracking script or automating the process. This latter option can help you get your website ready for adCenter Analytics in just a few clicks. It is a much easier option than adding the script by hand to each of the pages you want to track. 1. Search Engines News SEO News adCenter Analytics adCenter Analytics Fri, 04 Apr 2008 00:30:42 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=4211 adCenter Analytics is a free web analytics tool that helps you easily understand web site user engagement and online marketing campaign performance. You can track audience behaviour from click to conversion, segment data by age and gender or simply run a report to see how many visitors have accessed your site, where they came from and what content they looked at. You can be up and running with adCenter Analytics is just Four Simple Steps! Search Engines News SEO News adCenter Analytics adCenter Analytics Tue, 01 Apr 2008 07:35:55 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=3962 Hello, I am Jigar Mody a Program Manager on the adCenter Analytics engineering team based in Redmond. Our team was very happy to bring a new beta refresh of our analytics service to you a few weeks ago. This release has many new features and significant performance improvements, and it incorporates a lot of functionality requested by our customers. We Heard You! Search Engines News SEO News adCenter Analytics adCenter Analytics Wed, 26 Mar 2008 15:14:13 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=3648 I'm at the Search Engine Strategies 2008 conference in New York, working the Microsoft booth, meeting customers, spreading the word about adCenterCommunity.com and going to as many of the sessions as I can. For any of your not familiar with the conference it has a global footprint and is totally dedicated to search engine marketing, both PPC (pay-per-click) and SEO (search engine optimisation). Search Engines News SEO News adCenter Analytics adCenter Analytics Wed, 19 Mar 2008 14:08:13 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=3522 With the recent upgrade to adCenter Analytics , it makes sense for us to help you get the best out of the product by providing you with some online tutorials and webinars. Well in the next couple of months we'll be doing just that, but I wanted to point out some other media we've designed for another product that compliments adCenter Analytics exquisitely. Search Engines News SEO News adCenter Analytics adCenter Analytics Wed, 12 Mar 2008 22:03:00 GMT http://www.seocentro.com/cgi-bin/rss/go.pl?uid=3523 Earlier this month we released an update to the adCenter Analytics Beta. The project, formerly known as "Gatineau", launched in October and has been gathering pace, creating a lot of interest in the global online marketing industry. When scoping the design for the new adCenter Community site, we thought it about time that adCenter Analytics had its own blog. So here it is! It's the official adCenter Analytics Blog from Microsoft, Search Engines News SEO News adCenter Analytics adCenter Analytics Tue, 11 Mar 2008 19:55:00 GMT