This post was written by our Social Media channel sponsor Full Sail University. In a previous post here on Marketing Pilgrim, I wrote about personal branding from the perspective of how social media can help )or hurt( in finding a job . That article focused on the basic tactics like setting up professional profiles and who to follow. In this post I'd like to get into the strategy behind personal branding a little more.

Now that all those Black Friday sales are over and we are getting closer to the online holiday rush slowing down, we can shift our attention to the more altruistic part of this season. People are often looking for a way to give back at this time of year, and, given the current economic climate, there is certainly a lot of need among nonprofits of all types. From volunteering to feed the homeless to helping raise funds for school supplies for children in need,