Marketing Pilgrim's Social Channel is sponsored by Full Sail University . Gamification is the latest buzzword in marketing circles, as more and more companies are hoping to capitalize on the success of online social games. However, before you run out and start planning your version of Farmville,

Full Sail University is the sponsor of Marketing Pilgrim's Social Media Channel. It's not news that marketing has made a huge shift to digital in the past 10 years. It's also clear that many higher education institutions are still struggling to adapt their marketing curriculum to reflect the changing nature of the industry. David Meerman Scott, author of The New Rules of Marketing & PR, finds it so bad, in fact,