This guest blog post comes via HubSpot. It is written by Donald Nosek, VP of Strategy for ymarketing, a data-driven, digital marketing agency specializing in inbound marketing, and a VAR for HubSpot. So what can the greatest outbound marketing event of the year teach inbound marketers? As we did last year, we've looked at key social media markers )http://www.ymarketing.

Marketing is undergoing a major change. Inbound marketing and the shift to online is forcing marketers make changes to their marketing infrastructure. This means a reduction in agency design fees and trade publication advertisements in favor of marketing software to boost lead generation and lead management. Marketing Automation tools should be part or a larger inbound marketing tools set. When looking specifically at marketing automation features,

Changing how you segment your leads using marketing automation could make a great impact on the success of your campaigns. There's no reason to limit yourself to information from form fields, when the best information you have is about the behavior of your leads and the actions that they've taken. Specifically, segmentation gives you the opportunity to target more closely and effectively, and send them unique messages.

For a full hour of ground-breaking social media science, data and myth busting, be sure to register for HubSpot's Science of Social Media webinar . HubSpot is the sponsor of Marketing Pilgrim's Inbound Marketing channel . It's easy to get sucked into soft-focus, touchy-feely social media advice. Stuff like "engage in the conversation," "hug your followers," and "have a personality." And it's often not easy to disagree with myths like these,

The world of marketing in general is changing at such a rapid pace that many feel that success is defined as being able to just keep pace. Innovation and change are part of life but the real life application of innovations and changes are not always the result. The concept of inbound marketing has been one of the seminal changes that have hit marketers right between the eyes in recent years. As marketers, we historically live in a push advertising world,